CN101656920A - System and method for releasing short messages/multimedia messages - Google Patents

System and method for releasing short messages/multimedia messages Download PDF

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Publication number
CN101656920A
CN101656920A CN200810141951A CN200810141951A CN101656920A CN 101656920 A CN101656920 A CN 101656920A CN 200810141951 A CN200810141951 A CN 200810141951A CN 200810141951 A CN200810141951 A CN 200810141951A CN 101656920 A CN101656920 A CN 101656920A
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note
multimedia message
module
user
mode
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CN101656920B (en
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曹启兵
江茂璋
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ZTE Corp
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ZTE Corp
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Abstract

The invention discloses a system and a method for releasing short messages/multimedia messages. The system for releasing the short messages/multimedia messages comprises a WEB service module, a database module, a short message/multimedia message transceiving module, a position module and a content scheduling module, wherein the WEB service module is used for entering the order relation between short message/multimedia message contents and a user, setting and storing the priority and the releasing mode of each short message/multimedia message and the associated relation among the short messages/multimedia messages to the database module, and releasing the short message/multimedia message contents to form formal and available short message/multimedia message contents; the position module isused for acquiring the number and position of the user entering a releasing area; and the content scheduling module is used for releasing the short messages/multimedia messages by adopting a preset releasing strategy according to stored information and the user number and position information which are sent by the position module. The system and the method support two modes of position triggeringreleasing and active releasing, can adopt the preferential strategy to support the associated function among the short messages, is favorable for the competition among advertisers, strengthens the advertising effect, and expands benefits of the advertisers and operators.

Description

A kind of note/multimedia message delivery system and method
Technical field
The present invention relates to the message system field, relate in particular to a kind of note/multimedia message delivery system and method.
Background technology
Short message service refers to the Word message business that the mobile network sends to user terminal of passing through that operator carries out.According to the difference of initiating object, can be divided into point-to-point note and the note that is applied to a little.Send way of short messages between the point-to-point finger user terminal mutually.And be applied to a little note, refer to the short message interacting of application program and user terminal.Be applied to a little note by being divided into up note and downlink short message according to send mode.Up note refers to that user terminal sends note to application program, as sending short message.Downlink short message refers to the application program transmitting short message to user terminal, following sending advertisement content.
According to the characteristics of short message service, many businessmans are arranged at present by note releasing advertisements note.This advertisement SMS is different with the note that common content providers issues, and mainly shows 2 aspects:
1) ageing: advertisement SMS has certain term of validity; 2) region: only issue in certain zone usually.
And there are some defectives in the advertisement SMS issuing service that existing operator provides:
1. all be independent issue basically, do not consider the relevance between the note, advertising results are undesirable.
2. do not have priority between many advertisement SMSs, be unfavorable for the competition between the advertiser.
3. the mode that issues is single, dumb.
Summary of the invention
Technical problem to be solved by this invention provides a kind of short message managing dispatching patcher, and a kind of short message managing dispatching method also is provided.
For solving the problems of the technologies described above, the present invention is achieved by the following technical solutions:
A kind of note/multimedia message delivery system comprises WEB service module, database module, note/multimedia message transceiver module, position module and content scheduling module,
Described WEB service module, the order relations that is used for typing note/MMS content and user, be provided with each bar note/multimedia message priority, issue the incidence relation between mode and the described note/multimedia message, and described entry information and configuration information be stored in the database module, simultaneously described note/MMS content is issued as formally available;
Described position module is used to obtain the user's who enters the issue zone number and positional information and sends to the content scheduling module;
Described content scheduling module, be used for the user's that sends according to the stored information and the described position module of described database module number and positional information, adopt predefined distributing policy that described note/multimedia message is issued by described note/multimedia message transceiver module according to priority.
Wherein, described content scheduling module comprises that at least opsition dependent issues module and initiatively issues one of module;
Described opsition dependent issues module, be used for when the user enters the issue zone, in the mode of issuing is note/multimedia message of selecting the issue zone to cover this user position in note/multimedia message of issuing of location triggered, order relations according to incidence relation between note/multimedia message and user therefrom filters out note/multimedia message to be issued again, and it is handed down to described user according to priority by described note/multimedia message transceiver module;
The described module that initiatively issues, be used for the timing scan database and issue the note/multimedia message of mode for initiatively issuing, select to issue the user according to user's order relations when scanning the note that arrives the time that issues/multimedia message, the note/multimedia message that described arrival is issued the time is handed down to the selected user of issuing by described note/multimedia message transceiver module.
A kind of note/multimedia message dissemination method may further comprise the steps:
(1) each bar note/MMS content of typing and user's order relations, priority, the incidence relation of described note/multimedia message is set and issues mode, then described entry information and configuration information are stored in the database module, simultaneously described note/MMS content are issued as formally available;
(2) adopt predefined distributing policy that described note/multimedia message is issued by note/multimedia message network according to priority.
Wherein, the described mode that issues comprises that at least location triggered issues mode and initiatively issues one of mode.
Wherein, the described opsition dependent triggering mode of issuing may further comprise the steps:
A, enter when zone issue, obtain this user's number and positional information the user;
B, be note/multimedia message of selecting the issue zone to cover described user position in note/multimedia message of issuing of location triggered in the mode of issuing, order relations by incidence relation between note/multimedia message and user therefrom filters out note/multimedia message to be issued again, and it is handed down to described user according to priority by note/multimedia message network.
Wherein, the described initiatively mode of issuing may further comprise the steps:
Issue the note/multimedia message of mode in a, the timing scan database for initiatively issuing;
B, when scanning the note that arrives the time that issues/multimedia message, select to issue the user according to user's order relations;
C, described arrival is issued note/multimedia message of time be handed down to the described user of issuing.
Wherein, in the described step (1), in that being issued as, described note/multimedia message formal also described note/multimedia message is examined before available.
The present invention has following beneficial effect:
1) supporting location of the present invention triggers to issue and initiatively issue two kinds and issues mode, for operator's promotional advertising short message service provides more convenience.
2) the present invention has adopted preference strategy, note can be issued according to preset priority, helps the competition between the advertiser, has enlarged benefits of operators.
3) the present invention supports correlation function between many notes, can send the same subscriber that enters issue zone be associated from the gray note of difference, can strengthen the advertising results of advertisement SMS like this, enlarge gray interests.For example: two advertisers of McDonald and KFC have all issued advertisement SMS, and the issue zone is identical, all adopt opsition dependent to trigger the mode that issues.If the advertisement SMS of McDonald is set to be associated with the advertisement SMS of KFC, then when the user enters the issue zone, only when this user receives the advertisement SMS of KFC, just send the advertisement SMS of McDonald to this user, so promptly advertising message that can be more preferential attracts rival's client to come, and has strengthened advertising results.
Description of drawings
Fig. 1 is the structure chart of note of the present invention/multimedia message delivery system;
Fig. 2 is the method schematic diagram of note/multimedia message delivery system opsition dependent transmitting short message/multimedia message;
Fig. 3 is the initiatively method schematic diagram of transmitting short message/multimedia message of note/multimedia message delivery system.
Embodiment
The present invention is described in further detail below in conjunction with drawings and the specific embodiments:
See also Fig. 1, this figure is depicted as the structure chart of note in the present embodiment/multimedia message delivery system, comprises with the lower part:
The WEB service module: by with external network finish reception alternately to the keeper of operator operation (input) content, the input content comprises note/MMS content and user's order relations, and in order to priority that each bar note/multimedia message is set, issue mode and with other note/multimedia messages between incidence relation, will be issued as formally available by note/multimedia message of examining; Above-mentioned data are stored in the database module.
Database module: have the storage capacity of big data quantity, in order to data such as the Operation Log of recording user on WEB, ad content, user's order relations.
Position module: the number and the positional information that are used to obtain the user who enters the issue zone.
Content scheduling module: be used for the user's that sends according to the stored information and the position module of database module number and positional information, adopt predefined distributing policy that each note/multimedia message is issued by note/multimedia message transceiver module according to priority.
This module further comprises: opsition dependent issues module, be used for when the user enters the issue zone, in the mode of issuing is note/multimedia message of selecting the issue zone to cover this user region in note/multimedia message of issuing of location triggered, order relations according to incidence relation between note/multimedia message and user therefrom filters out note/multimedia message to be issued again, and it is handed down to described user according to priority by note/multimedia message transceiver module; Initiatively issue module, be used for the timing scan database and issue the note/multimedia message of mode for initiatively issuing, select to issue the user according to user's order relations when scanning the note that arrives the time that issues/multimedia message, the note/multimedia message that described arrival is issued the time is handed down to the selected user of issuing by note/multimedia message transceiver module.
Short message transceiving module: be used to receive the note/multimedia message that sends over from the content scheduling module, it is issued by note/multimedia message network; Receive the receipt note that user terminal returns from note/multimedia message network simultaneously.
Short message network: the character message network of current operator (as the Personal Handyphone System mode of China Mobile GSM mode, the GSM of CHINAUNICOM mode, the CDMA of CHINAUNICOM mode, China Telecom).
Multimedia message network: the network in order to transmission literal, video, sound, pictorial information of current operator.
User terminal: the user mobile phone that receives note/multimedia message.
The implementation method that said system adopts location triggered to issue mode transmitting short message/multimedia message is:
I, mutual with the WEB service module, input note/multimedia message information, be provided with this note/multimedia message priority and with the incidence relation of other note/multimedia messages, chosen position triggering mode, be issued as formally availablely, advertisement SMS/MMS content be saved in database by the WEB service module.
Ii, mutual with the WEB service module, input user's order relations is saved in database by the WEB service module with user's order.
Iii, enter issue when zone of advertisement SMS/multimedia message, obtain Subscriber Number and positional information, Subscriber Number and positional information are sent to the content scheduling module by position module the user.
Iv, content scheduling module from database, according to user's order relations, with incidence relation, the advertisement domain information of other advertisement SMS/multimedia messages, filter out qualified advertisement SMS/multimedia message.
In this step, carry out method for screening according to advertisement domain information and incidence relation and be: in the mode of issuing is note/multimedia message of selecting the issue zone to cover described user position in note/multimedia message of issuing of location triggered; Then, for selected every advertisement SMS/multimedia message, judge issuing the user and whether comprising above-mentioned user of the note/multimedia message be associated with it, if comprise, then selecting this advertisement SMS/multimedia message is an advertisement SMS/multimedia message for the treatment of.
V, content scheduling module send to note/multimedia message transceiver module with its advertisement SMS/multimedia message that filters out.
Vi, short message transceiving module according to priority send to above-mentioned user terminal by note/multimedia message network with advertisement SMS/multimedia message that the content scheduling module sends over.
Said system adopts the implementation method that initiatively issues mode transmitting short message/multimedia message to be:
I, mutual with the WEB service module, input note/multimedia message information is provided with priority, selects initiatively to issue mode, fills in the time of issuing, and is issued as formally availablely, by the WEB service module advertisement SMS/MMS content is saved in database.
II, mutual with the WEB service module, input user's order relations is saved in database by the WEB service module with user's order.
III, content scheduling module timing scan database check whether the note/multimedia message that initiatively issues arrives the time of issuing.
IV, content scheduling module select to issue the user according to user's order relations when scanning the note that arrives the time that issues/multimedia message, and note/multimedia message is sent to note/multimedia message transceiver module.
V, note/multimedia message transceiver module pass the note/multimedia message of coming with the content scheduling module and send to selected user terminal according to priority by note/multimedia message network.
Below be application examples of the present invention:
See also Fig. 2, this figure is depicted as the keeper of operator and enters into behind note/multimedia message delivery system to system's typing advertisement SMS/multimedia message, issue note/multimedia message, adopts location triggered to issue the process of mode transmitting short message/multimedia message, specifically may further comprise the steps:
201, the keeper of operator signs in to the login page of WEB service module, and after checking was passed through, the keeper entered advertisement SMS/multimedia message administration interface.
202, the keeper of operator is according to the written advertisement application of advertiser's submission, from the typing of the WEB page, chosen position triggers and issues mode, and information such as priority are set with advertising message, and be issued as formally availablely, advertisement SMS/multimedia message information is saved in database module.
203, the page that provides by the WEB service module of the keeper of operator, the user list (being user's order relations) that will order advertisement SMS/multimedia message imports, and is saved in database module.
204, after the user enters the relevant issue of mobile network zone, obtain user's Subscriber Number and positional information by position module.
205, position module reports the content scheduling module with user position information and the Subscriber Number that obtains.
206, the content scheduling module is selected qualified advertisement SMS/multimedia message according to conditions such as Subscriber Number, positional information, user's order relations and priority.
207, the content scheduling module sends to note/multimedia message transceiver module with advertisement SMS/multimedia message of selecting.
208, note/multimedia message transceiver module is given note/multimedia message network with advertisement SMS/forwarding of multimedia.
209, note/multimedia message network according to priority sends to user terminal with advertisement SMS/multimedia message.
See also Fig. 3, this figure is depicted as the keeper of operator and enters into behind note/multimedia message delivery system to system's typing advertisement SMS/multimedia message, issue note/multimedia message, adopts the process that initiatively issues mode transmitting short message/multimedia message, specifically may further comprise the steps:
301, the keeper of operator signs in to the login page of WEB service module, and after checking was passed through, the keeper entered advertisement SMS/multimedia message administration interface.
302, the written advertisement application submitted to according to the advertiser of the keeper of operator from the typing of the WEB page, is selected advertising message initiatively to issue mode, and information such as priority are set, and is issued as formally availablely, and advertisement SMS/multimedia message information is saved in database module.
303, the page that provides by the WEB service module of the keeper of operator, the user list (order relations) that will order advertisement SMS/multimedia message imports, and is saved in database module.
304, content scheduling module timing scan database checks whether the advertisement SMS/multimedia message that initiatively issues arrives the time of issuing.
305, according to scanning result, the content scheduling module filters out qualified advertisement SMS/multimedia message according to conditions such as priority from the note/multimedia message that arrives the time of issuing, and determines to issue the user according to order relations.
306, the content scheduling module sends to note/multimedia message transceiver module with advertisement SMS/multimedia message of selecting.
307, note/multimedia message transceiver module is given note/multimedia message network with advertisement SMS/forwarding of multimedia.
308, note/multimedia message network according to priority sends to determined user terminal with advertisement SMS/multimedia message.
Above embodiment is only unrestricted in order to technical scheme of the present invention to be described, only with reference to preferred embodiment the present invention is had been described in detail.Those of ordinary skill in the art should be appreciated that and can make amendment or be equal to replacement technical scheme of the present invention, and do not break away from the spirit and scope of technical solution of the present invention, all should be encompassed in the middle of the claim scope of the present invention.

Claims (7)

1, a kind of note/multimedia message delivery system comprises WEB service module, database module, note/multimedia message transceiver module, position module and content scheduling module, it is characterized in that,
Described WEB service module, the order relations that is used for typing note/MMS content and user, be provided with each bar note/multimedia message priority, issue the incidence relation between mode and the described note/multimedia message, and described entry information and configuration information be stored in the database module, simultaneously described note/MMS content is issued as formally available;
Described position module is used to obtain the user's who enters the issue zone number and positional information and sends to the content scheduling module;
Described content scheduling module, be used for the user's that sends according to the stored information and the described position module of described database module number and positional information, adopt predefined distributing policy that described note/multimedia message is issued by described note/multimedia message transceiver module according to priority.
2, note as claimed in claim 1/multimedia message delivery system is characterized in that, described content scheduling module comprises that at least opsition dependent issues module and initiatively issues one of module;
Described opsition dependent issues module, be used for when the user enters the issue zone, in the mode of issuing is note/multimedia message of selecting the issue zone to cover this user position in note/multimedia message of issuing of location triggered, order relations according to incidence relation between note/multimedia message and user therefrom filters out note/multimedia message to be issued again, and it is handed down to described user according to priority by described note/multimedia message transceiver module;
The described module that initiatively issues, be used for the timing scan database and issue the note/multimedia message of mode for initiatively issuing, select to issue the user according to user's order relations when scanning the note that arrives the time that issues/multimedia message, the note/multimedia message that described arrival is issued the time is handed down to the selected user of issuing by described note/multimedia message transceiver module.
3, a kind of note/multimedia message dissemination method is characterized in that, may further comprise the steps:
(1) each bar note/MMS content of typing and user's order relations, priority, the incidence relation of described note/multimedia message is set and issues mode, then described entry information and configuration information are stored in the database module, simultaneously described note/MMS content are issued as formally available;
(2) adopt predefined distributing policy that described note/multimedia message is issued by note/multimedia message network according to priority.
4, note as claimed in claim 3/multimedia message dissemination method is characterized in that, the described mode that issues comprises that at least location triggered issues mode and initiatively issues one of mode.
5, note as claimed in claim 4/multimedia message dissemination method is characterized in that, described opsition dependent triggers the mode of issuing and may further comprise the steps:
A, enter when zone issue, obtain this user's number and positional information the user;
B, be note/multimedia message of selecting the issue zone to cover described user position in note/multimedia message of issuing of location triggered in the mode of issuing, order relations by incidence relation between note/multimedia message and user therefrom filters out note/multimedia message to be issued again, and it is handed down to described user according to priority by note/multimedia message network.
6, note as claimed in claim 4/multimedia message dissemination method is characterized in that, the described initiatively mode of issuing may further comprise the steps:
Issue the note/multimedia message of mode in a, the timing scan database for initiatively issuing;
B, when scanning the note that arrives the time that issues/multimedia message, select to issue the user according to user's order relations;
C, described arrival is issued note/multimedia message of time be handed down to the described user of issuing.
7, as the arbitrary described note of claim 3 to 6/multimedia message dissemination method, it is characterized in that, in the described step (1), formal also described note/multimedia message is examined before available in that described note/multimedia message is issued as.
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Cited By (6)

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CN101917663A (en) * 2010-07-30 2010-12-15 中兴通讯股份有限公司 Information sending system and method
CN102316207A (en) * 2010-06-29 2012-01-11 上海贝尔股份有限公司 Method and device for processing messages in terminal
CN102833707A (en) * 2012-08-13 2012-12-19 秦晓飞 Information comprehensive treatment system and realization method thereof
CN103188625A (en) * 2011-12-31 2013-07-03 重庆新媒农信科技有限公司 Short message service (SMS)/ multimedia message (MMS) data issue processing system and method
CN105096165A (en) * 2015-08-26 2015-11-25 成都秋雷科技有限责任公司 Advertisement releasing system using wireless promotion manner
CN106792597A (en) * 2017-03-22 2017-05-31 世纪恒通科技股份有限公司 A kind of short, multimedia message test system and method

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CN100551135C (en) * 2003-04-25 2009-10-14 济南开拓科技有限公司 Cell SMS dissemination method and isolated plant thereof
CN100362874C (en) * 2004-05-21 2008-01-16 华为技术有限公司 A transmission method for short message
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CN102316207A (en) * 2010-06-29 2012-01-11 上海贝尔股份有限公司 Method and device for processing messages in terminal
CN102316207B (en) * 2010-06-29 2016-04-27 上海贝尔股份有限公司 In the terminal for the treatment of the method and apparatus of message
CN101917663A (en) * 2010-07-30 2010-12-15 中兴通讯股份有限公司 Information sending system and method
WO2012012972A1 (en) * 2010-07-30 2012-02-02 中兴通讯股份有限公司 System and method for information transmission
CN103188625A (en) * 2011-12-31 2013-07-03 重庆新媒农信科技有限公司 Short message service (SMS)/ multimedia message (MMS) data issue processing system and method
CN102833707A (en) * 2012-08-13 2012-12-19 秦晓飞 Information comprehensive treatment system and realization method thereof
CN105096165A (en) * 2015-08-26 2015-11-25 成都秋雷科技有限责任公司 Advertisement releasing system using wireless promotion manner
CN106792597A (en) * 2017-03-22 2017-05-31 世纪恒通科技股份有限公司 A kind of short, multimedia message test system and method

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