CN101645155A - Network marketing method - Google Patents
Network marketing method Download PDFInfo
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- CN101645155A CN101645155A CN200810210200A CN200810210200A CN101645155A CN 101645155 A CN101645155 A CN 101645155A CN 200810210200 A CN200810210200 A CN 200810210200A CN 200810210200 A CN200810210200 A CN 200810210200A CN 101645155 A CN101645155 A CN 101645155A
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Abstract
The invention discloses a network marketing method. The method comprises the following steps: (1) remarkably advancing rankings of a webpage snapshot of an enterprise in various search engines; and (2) establishing an operation mode for promoting the company by networks. The invention has the advantages that the rankings of the webpage snapshot of an enterprise are remarkably advanced in various search engines without price competition for the rankings, and a plurality of pieces of information is issued so as to avoid wasting advertisement cost by venomous clicks and enable the search enginesto bring customers and benefits.
Description
Technical field
The present invention relates to a kind of network marketing method, relate in particular to a kind of significantly forward and mode of a kind of network promotion company that sets up of network marketing method according to this of enterprise's snapshots of web pages rank in all kinds of search engines that makes.。
Background technology
Present network marketing method, be mainly set up a web site, fragmentary technological means such as website optimization, the described comprehensive comprehensive method of present networks marketing method is not also arranged to reach good marketing effectiveness.
Summary of the invention
Technical matters to be solved by this invention is to make enterprise's snapshots of web pages rank in all kinds of search engines significantly forward and set up the mode of network promotion company by above network marketing method.
The present invention is achieved in that
One. make enterprise's snapshots of web pages rank in all kinds of search engines significantly forward.
The website has all been done by now a lot of companies, but just company's site is built up, and company's site not being optimized the Chinese meaning of (being called for short SEO) is search engine optimization.By summing up the rank rule of search engine, reasonably optimizing is carried out in the website, your website is improved in the rank of Baidu and Google, allow search engine bring client and benefit.Can carry out from the following aspects:
1, key word analysis (also crying the SEO location)
This is to carry out the most important ring of SEO, and key word analysis comprises: component analysis, competitor analysis, keyword and website correlation analysis, keyword layout, the prediction of keyword rank paid close attention in keyword.
Selection meets the keyword of own strength.
Do not select the too low keyword of flow.
We dissect the process of key word analysis in detail now:
1.1. understanding industrial profile
Search row owner keyword, the preceding 5 pages website of Search Results can illustrate the summary of the sector basically.Arranging preceding 50 such as: this keyword of SEO all is the unusual website of specialty basically, and the overwhelming majority is Main Domain, comprises the in the majority of SEO in the domain name.The website that you were familiar with comprises the time of building a station of this website, professional, website scale, primary keyword etc.Which position does you are familiar with www.seowhy.com, and it come so such as for this keyword of SEO?
Be at preceding 10 websites of industry keyword search results, mainly the website of bidding? the industry website? enterprise web site? or personal website? website and industry website are in the majority if bid, and illustrate that then the keyword commercial value is strong; Personal website, the most of advertisement types of alliance that adopts of the sector has innovation profit model person and can consider incision; Simple enterprise web site illustrates that then industry competitiveness is not strong.From these aspects, you can hold industrial profile substantially.In like manner, you can understand building material industry, diet industry, tourism industry, non-ferrous metal, filter material industry etc.
1.2. industry keyword set
The more heterogeneous pass search of first page of bottom of Search Results clicked in search row owner keyword.From obtaining the set of industry keyword here, do suitable screening.Obtain volumes of searches every day of each keyword from Baidu's index.If you need more industry keyword, can adopt Chinese edition Google key word instrument.
1.3. keyword competitive analysis
From the industry keyword set, select to be fit to yourself's.Comprise: keyword correlativity, keyword search amount, keyword commercial value.At the keyword of selecting (we are called the secondary keyword), understand the rank overview of secondary keyword by the mode of understanding industrial profile.The competition of secondary keyword is often so not strong, if first page of Search Results directory link or content pages occur as: http://www.seowhy.com/5_71_zh.html then can be defined as one of target keyword.Need analyze preceding 5 website of natural rank, comprise SEO level, primary keyword, website scale, the time of building a station, PR value etc.Generally needing 3-6 month development, do you have such patience? if be impatient at such time, then need to consider competitive lower.
1.4. keyword development plan and flow are estimated
Determine a developable primary keyword, of great advantage to the lifting of website traffic.As: begun just to determine that SEO is optimized for primary keyword, future is along with the development of website, the rank that also has in the Search Results of SEO.
The development parameter of keyword needs a clear and definite level.Is a very big level as: quick weight-lossing method with fat-reducing, but with quick weight-lossing, method of weight-reducing can be fine excessively.It is a work that needs experience that flow is estimated, though some keyword volumes of searches every day are a lot, flow is mainly by first three (back two) or the website of bidding " interception ".For large-scale industry website, this step is to seem extremely important.
1.5. determine target keyword
Above analysis can help you to determine target keyword basically.For main website (Main Domain or say homepage), often can determine three target keyword.The keyword of catalogue page, content pages can be by that analogy.
2, web site architecture analysis
The hobby that crawls that website structure meets search engine then helps SEO.The web site architecture analysis comprises: reject the web site architecture poor design, realize tree-shaped bibliographic structure, guidance to website and link optimized.
3, directory web site and page optimization
SEO not just allows website homepage at search engine good rank be arranged, and the more important thing is to allow each page of website all bring flow.In general, comprising keyword among the URL really can be helpful to website optimization.The brand of not associating effect considers that it should be proper doing domain name with brand name.Do not walk eager for instant success and quick profits mistaken ideas.Independent domain name more can obtain the approval of search engine.Investigation shows: give less " importance " to those websites that do not possess independent domain name during most of search engine rank.The purpose that the website is optimized is with rational means (not being cheating), and the website source code is optimized, and makes it more friendly to search engine, and the rank 70% that more meets a website of rank rule is accomplished by website optimization
The content center of effort is optimized in the website: website structure analysis/optimization; Key word analysis; The customer competition competitor analysis;
The website is optimized the effect four indices and is weighed: keyword rank in search engine; In Alexa whole world rank; PR value or outside number of connection; Target group's arrival rate; (attention is not PV general)
It is the optimization of webpage that element task is optimized in the website, and the optimization content of webpage contains: first: title (title), the keyword of your selected usefulness (generally preferably 3 keywords).Second: the meta label comprises keyword, description, generator, robots, Progid etc. here.
The 3rd: picture alt label, use less as far as possible flash and picture (think personally, but the position aesthetics can be suitably).
The the 4th: rational web project organization be arranged, use the JV script less, not use layer.
The 5th: external linkage (literal link), do not go to link factory.
4, content release and link arrangement
Search engine is liked web site contents renewal clocklike, is one of important skill of SEO so rationally arrange the web site contents publishing schedule.Link arrangement then organically is together in series whole website, allows search engine understand the importance and the keyword of each webpage, and the reference of enforcement is that first keyword is arranged.The friendly link campaign also is to launch this time.
5, with the search engine dialogue
See the effect of SEO at search engine, pass through site: your domain name, know including and new situation more of website.Realize better and the search engine dialogue that Goole webmaster instrument is adopted in suggestion.
6, website traffic analysis
The website traffic analysis is instructed next step SEO strategy from SEO result, and the user experience optimization to the website simultaneously also has directive significance.Traffic analysis tool, the Google flow analysis is adopted in suggestion.
SEO is processes that this six links circulation is carried out, and has only constantly to carry out above six links and could guarantee to allow your website at search engine good performance be arranged.
Two. the information issue:
In search engine, the status that the information of company is taken advantage.Search the 5-8 bar information (totally 10 of display result) " where Shenzhen has bluetooth earphone " first page has your company such as certain client by search engine, second page is again the bulk information of your company, the 3rd page or the bulk information of your company.Be at this moment for client's impression: your company the production and selling of Shenzhen bluetooth earphone be have tremendous influence power and company size is very big makes a strong impact.At this moment your probability of customer selecting is just very big.
The content that information comprises:
1. the core product of company, can increase as: Shenzhen bluetooth earphone is sold, Shenzhen production bluetooth
2. provide the link of company's site;
3. contact person of company and telephone number, QQ, Email, address etc.;
4. and some clients of company, honor is trusted to the people.
How information is issued:
1. whole industry is assessed earlier, the core product of your company is inquired about with search engine, the keyword that the client may use is all listed, comprehensive more good more.Some the most frequent keywords are focused on to promote.
2. will be listed as good keyword and inquire about one by one, look to come which webpage that has of first three page with search engine.The webpage that comes the front is assessed.If also be others' information releasing, you can get each strength, also issue similar information on their information releasing platform, and just dust his rank even surpassed his rank probably.
3. on some influential blogs, deliver information, more particularly on search engine by fine website of including as " net of going to market ", " the room net is searched in Shenzhen ", " Chinese education people blog " or the like.
4. in the very big forum of flow, release news.
5. the issue that target keyword can be a large amount of.
6. the mode of puing question to Baidu releases news.
7. on some well-known industry websites, release news.
8. on the search engine of being everlasting, look over effect, see also have which do not have ready-made can do again better.
Three. after two of fronts are all carried out, your website of a large amount of client access is arranged, does what's the matter keep the client here? at this moment will favorable user experience be arranged the website.Can do from the following aspects:
1. try not to put flash and a large amount of pictures on the page of website, be unfavorable for search engine searches, the client is seeing also very tired
2. the color of website is not too many, looks very colored sensation, and mass-tone is as long as the 2-3 kind is just passable.It is fixed that the selection of color will come according to the character of your company.
3. web site contents wants orderliness clear, and it is also very clear to link, the thing that does not allow the client look for can not find half a day to want.
4. can put a little links between the webpage more, make things convenient for the user to check.
5. often upgrade your website, allow the client that feeling of freshness is arranged.
6. can be with the activity of company, company's propaganda film is placed on the eye-catching place of webpage.Allow the client feel that there is vigor in your company very much, very regular.
7. the picture of relevant company product is put the figure that gets clear as far as possible, if figure can use sketch map earlier too greatly.Enlarged drawing afterwards.
8. can on the website, add on-line payment modes such as " Alipays ", make things convenient for client's on-line payment.
Four. set up the mode of network promotion company by above network marketing method:
1. as network optimization advisory agent:
Target customer: large-scale industry website, the website with concrete management person, website making company, have SEO client's individual etc.
Provide:
Whole station prioritization scheme, 5 * 8 online answers, voice and mail support;
Whole station key word analysis, keyword location, competitor analysis;
Expection also realizes the rank of keyword, the search flow of control website.
After sale service also comprises: set up client school, irregularly or termly freely provide enterprise needed training service for the client.
Website side needs:
Carry out by scheme and suggestion that we provide;
Actively, be good at pinpointing the problems, deal with problems rapidly with our communication.
Expense: 3000 yuan of every months are not waited to 8000 yuan.
2. network optimization outsourcing:
Target customer: the client of simple enterprise web site, purchase bid ranking etc.
We provide:
Whole station is optimized;
Target keyword is optimized;
Guarantee the target keyword display location.
Website side needs: the network optimization is had basic understanding.
Expense: calculate by concrete keyword, 50% payment in advance, the agreement deadline reaches the target display location and pays fully;
No payment in advance, pro data are illustrated in the expense of Baidu or Google nature rank preceding ten.
3. the network optimization is contracted out to the head of a station in the forum
With the business that is connect, be contracted out to the head of a station in the forum.Cash without discount payment in part deposit earlier, produce effect and pay remainder again.
Advantage of the present invention is: need not can make enterprise's snapshots of web pages rank in all kinds of search engines significantly forward to the search website bid ranking, and many information issues are arranged, avoid clicking maliciously the waste advertising fee, allow search engine bring client and benefit.
Embodiment
Identical with embodiment described in the summary of the invention.
Claims (2)
1, a kind of network marketing method comprises: make that enterprise's snapshots of web pages rank in all kinds of search engines is significantly forward, the information issue, make the website have favorable user experience, network promotion company mode.
One. remarkable forward can the carrying out of enterprise's snapshots of web pages rank in all kinds of search engines from the following aspects:
I, key word analysis (also crying the SEO location)
This is to carry out the most important ring of SEO, and key word analysis comprises: component analysis, competitor analysis, keyword and website correlation analysis, keyword layout, the prediction of keyword rank paid close attention in keyword.
Selection meets the keyword of own strength.
Do not select the too low keyword of flow.
We dissect the process of key word analysis in detail now:
I. understand industrial profile
Search row owner keyword, the preceding 5 pages website of Search Results can illustrate the summary of the sector basically.Arranging preceding 50 such as: this keyword of SEO all is the unusual website of specialty basically, and the overwhelming majority is Main Domain, comprises the in the majority of SEO in the domain name.The website that you were familiar with comprises the time of building a station of this website, professional, website scale, primary keyword etc.Which position does you are familiar with www.seowhy.com, and it come so such as for this keyword of SEO?
Be at preceding 10 websites of industry keyword search results, mainly the website of bidding? the industry website? enterprise web site? or personal website? website and industry website are in the majority if bid, and illustrate that then the keyword commercial value is strong; Personal website, the most of advertisement types of alliance that adopts of the sector,
Have innovation profit model person and can consider incision; Simple enterprise web site illustrates that then industry competitiveness is not strong.From these aspects, you can hold industrial profile substantially.In like manner, you can understand building material industry, diet industry, tourism industry, non-ferrous metal, filter material industry etc.
Ii. industry keyword set
The more heterogeneous pass search of first page of bottom of Search Results clicked in search row owner keyword.From obtaining the set of industry keyword here, do suitable screening.Obtain volumes of searches every day of each keyword from Baidu's index.If you need more industry keyword, can adopt Chinese edition Google key word instrument.
Iii. keyword competitive analysis
From the industry keyword set, select to be fit to yourself's.Comprise: keyword correlativity, keyword search amount, keyword commercial value.At the keyword of selecting (we are called the secondary keyword), understand the rank overview of secondary keyword by the mode of understanding industrial profile.The competition of secondary keyword is often so not strong, if first page of Search Results directory link or content pages occur as: http://www.seowhy.com/5_71_zh.html then can be defined as one of target keyword.Need analyze preceding 5 website of natural rank, comprise SEO level, primary keyword, website scale, the time of building a station, PR value etc.Generally needing 3-6 month development, do you have such patience? if be impatient at such time, then need to consider competitive lower.
Iv. keyword development plan and flow are estimated
Determine a developable primary keyword, of great advantage to the lifting of website traffic.As: begun just to determine that SEO is optimized for primary keyword, future is along with the development of website, the rank that also has in the Search Results of SEO
The development parameter of keyword needs a clear and definite level.Is a very big level as: quick weight-lossing method with fat-reducing, but with quick weight-lossing, method of weight-reducing can be fine excessively.It is a work that needs experience that flow is estimated, though some keyword volumes of searches every day are a lot, flow is mainly by first three (back two) or the website of bidding " interception ".For large-scale industry website, this step is to seem extremely important.
V. determine target keyword
Above analysis can help you to determine target keyword basically.For main website (Main Domain or say homepage), often can determine three target keyword.The keyword of catalogue page, content pages can be by that analogy.
II, web site architecture analysis
The hobby that crawls that website structure meets search engine then helps SEO.The web site architecture analysis comprises: reject the web site architecture poor design, realize tree-shaped bibliographic structure, guidance to website and link optimized.
III, directory web site and page optimization
SEO not just allows website homepage at search engine good rank be arranged, and the more important thing is to allow each page of website all bring flow.In general, comprising keyword among the URL really can be helpful to website optimization.The brand of not associating effect considers that it should be proper doing domain name with brand name.Do not walk eager for instant success and quick profits mistaken ideas.Independent domain name more can obtain the approval of search engine.Investigation shows: give less " importance " to those websites that do not possess independent domain name during most of search engine rank.The purpose that the website is optimized is with rational means (not being cheating), and the website source code is optimized, and makes it more friendly to search engine, and the rank 70% that more meets a website of rank rule is accomplished by website optimization
The content center of effort is optimized in the website: website structure analysis/optimization; Key word analysis; The customer competition competitor analysis;
The website is optimized the effect four indices and is weighed: keyword rank in search engine; In Alexa whole world rank; PR value or outside number of connection; Target group's arrival rate; (attention is not PV general)
It is the optimization of webpage that element task is optimized in the website, and the optimization content of webpage contains:
First: title (title), the keyword of your selected usefulness (generally preferably 3 keywords).
Second: the meta label comprises keyword, description, generator, robots, Progid etc. here.
The 3rd: picture alt label, use less as far as possible flash and picture (think personally, but the position aesthetics can be suitably).
The the 4th: rational web project organization be arranged, use the JV script less, not use layer.
The 5th: external linkage (literal link), do not go to link factory.
IV, content release and link arrangement
Search engine is liked web site contents renewal clocklike, is one of important skill of SEO so rationally arrange the web site contents publishing schedule.Link arrangement then organically is together in series whole website, allows search engine understand the importance and the keyword of each webpage, and the reference of enforcement is that first keyword is arranged.The friendly link campaign also is to launch this time.
V, with search engine dialogue
See the effect of SEO at search engine, pass through site: your domain name, know including and new situation more of website.Realize better and the search engine dialogue that Goole webmaster instrument is adopted in suggestion.
VI, website traffic analysis
The website traffic analysis is instructed next step SEO strategy from SEO result, and the user experience optimization to the website simultaneously also has directive significance.Traffic analysis tool, the Google flow analysis is adopted in suggestion.
SEO is processes that this six links circulation is carried out, and has only constantly to carry out above six links and could guarantee to allow your website at search engine good performance be arranged.
Two. the information issue:
In search engine, the status that the information of company is taken advantage.Search the 5-8 bar information (totally 10 of display result) " where Shenzhen has bluetooth earphone " first page has your company such as certain client by search engine, second page is again the bulk information of your company, the 3rd page or the bulk information of your company.Be at this moment for client's impression: your company the production and selling of Shenzhen bluetooth earphone be have tremendous influence power and company size is very big makes a strong impact.At this moment your probability of customer selecting is just very big.
I. the content that comprises of information:
The core product of i, company can increase as: Shenzhen bluetooth earphone and sell, and Shenzhen produces tooth
Ii, provide the link of company's site;
Iii, the contact person of company and telephone number, QQ, Email, address etc.;
Some clients of iv and company, honor is trusted to the people.
II. how information is issued:
I, whole industry is assessed earlier, the core product of your company is inquired about with search engine, the keyword that the client may use is all listed, comprehensive more good more.To the most frequent
Ii, some keywords focus on to promote.
Iii, will be listed as good keyword and inquire about one by one, look to come which webpage that has of first three page with search engine.The webpage that comes the front is assessed.If also be others' information releasing, you can get each strength, also issue similar information on their information releasing platform, and just dust his rank even surpassed his rank probably.
Iv, on some influential blogs, deliver information, more particularly on search engine by fine website of including as " net of going to market ", " the room net is searched in Shenzhen ", " Chinese education people blog " or the like.
V, in the very big forum of flow, release news.
Vi, target keyword can be a large amount of issue.
Vii, the mode of puing question to Baidu release news.
Viii, on some well-known industry websites, release news.
Ix, on the search engine of being everlasting, look over effect, see also have which do not have ready-made can do again better.
Three. after two of fronts are all carried out, your website of a large amount of client access is arranged, does what's the matter keep the client here? at this moment will favorable user experience be arranged the website.Can do from the following aspects:
I. try not to put flash and a large amount of pictures on the page of website, be unfavorable for search engine searches, the client is seeing also very tired
II. the color of website is not too many, looks very colored sensation, and mass-tone is as long as the 2-3 kind is just passable.It is fixed that the selection of color will come according to the character of your company.
III. web site contents wants orderliness clear, and it is also very clear to link, the thing that does not allow the client look for can not find half a day to want.
IV. can put a little links between the webpage more, make things convenient for the user to check.
V. often upgrade your website, allow the client that feeling of freshness is arranged.
VI. can be with the activity of company, company's propaganda film is placed on the eye-catching place of webpage.Allow the client feel that there is vigor in your company very much, very regular.
The picture of VII. relevant company product is put the figure that gets clear as far as possible, if figure can use sketch map earlier too greatly.Enlarged drawing afterwards.
VIII. can on the website, add on-line payment modes such as " Alipays ", make things convenient for client's on-line payment.
2, set up the mode of network promotion company by above network marketing method:
I. as network optimization advisory agent:
Target customer: large-scale industry website, the website with concrete management person, website making company, have SEO client's individual etc.
Provide:
Whole station prioritization scheme, 5 * 8 online answers, voice and mail support;
Whole station key word analysis, keyword location, competitor analysis;
Expection also realizes the rank of keyword, the search flow of control website.
After sale service also comprises: set up client school, irregularly or termly freely provide enterprise needed training service for the client.
Website side needs:
Carry out by scheme and suggestion that we provide;
Actively, be good at pinpointing the problems, deal with problems rapidly with our communication.
Expense: 3000 yuan of every months are not waited to 8000 yuan.
Ii. network optimization outsourcing:
Target customer: the client of simple enterprise web site, purchase bid ranking etc.
We provide:
Whole station is optimized;
Target keyword is optimized;
Guarantee the target keyword display location.
Website side needs: the network optimization is had basic understanding.
Expense: calculate by concrete keyword, 50% payment in advance, the agreement deadline reaches the target display location and pays fully;
No payment in advance, pro data are illustrated in the expense of Baidu or Google nature rank preceding ten.
Iii. the network optimization is contracted out to the head of a station in the forum
With the business that is connect, be contracted out to the head of a station in the forum.Cash without discount payment in part deposit earlier, produce effect and pay remainder again.
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| CN200810210200A CN101645155A (en) | 2008-08-08 | 2008-08-08 | Network marketing method |
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|---|---|---|---|
| CN200810210200A CN101645155A (en) | 2008-08-08 | 2008-08-08 | Network marketing method |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN101645155A true CN101645155A (en) | 2010-02-10 |
Family
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Cited By (21)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102682023A (en) * | 2011-03-11 | 2012-09-19 | 富士通株式会社 | Method and device for determing website search keywords |
| CN102867264A (en) * | 2011-07-05 | 2013-01-09 | 百度在线网络技术（北京）有限公司 | Method and device for acquiring industry popularization time zone information of popularization and application |
| CN102880661A (en) * | 2012-09-03 | 2013-01-16 | 常州嘴馋了信息科技有限公司 | Entertainment website navigation system |
| CN103605744A (en) * | 2013-11-20 | 2014-02-26 | 北京国双科技有限公司 | Method and device for analyzing website searching engine traffic data |
| CN103605737A (en) * | 2013-11-19 | 2014-02-26 | 北京国双科技有限公司 | Website analyzing method and website analyzing device |
| CN103605735A (en) * | 2013-11-19 | 2014-02-26 | 北京国双科技有限公司 | Website data analyzing method and website data analyzing device |
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Cited By (32)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102682023A (en) * | 2011-03-11 | 2012-09-19 | 富士通株式会社 | Method and device for determing website search keywords |
| CN102682023B (en) * | 2011-03-11 | 2015-06-17 | 富士通株式会社 | Method and device for determing website search keywords |
| CN102867264A (en) * | 2011-07-05 | 2013-01-09 | 百度在线网络技术（北京）有限公司 | Method and device for acquiring industry popularization time zone information of popularization and application |
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