CN101521816A - DTV advertisement broadcasting method, DTV advertisement broadcasting system and DTV receiving terminal - Google Patents
DTV advertisement broadcasting method, DTV advertisement broadcasting system and DTV receiving terminal Download PDFInfo
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- CN101521816A CN101521816A CN200910106465A CN200910106465A CN101521816A CN 101521816 A CN101521816 A CN 101521816A CN 200910106465 A CN200910106465 A CN 200910106465A CN 200910106465 A CN200910106465 A CN 200910106465A CN 101521816 A CN101521816 A CN 101521816A
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Abstract
The invention is applicable to the field of picture transmission and provides a DTV advertisement broadcasting method, a DTV advertisement broadcasting system and a DTV receiving terminal, wherein the method includes the following steps: obtaining advertisement data; storing the obtained advertisement data in a memory; and retrieving corresponding advertisement data from the memory and broadcasting and displaying the data when an advertisement needs to be displayed. The invention adopts the process of storing the advertisement data in the memory, and when the advertisement needs to be displayed, corresponding advertisement data is retrieved from the memory and is broadcasted to be displayed. On the basis of the prior art, the memory is additionally used as a medium for storing the advertisement data, thereby enabling the DTV receiving terminal to store more advertisement data and increasing the numbers of the advertisements broadcasted by the DTV receiving terminal.
Description
Technical field
The invention belongs to field of image transmission, relate in particular to a kind of advertisement broadcast method, system and receiving terminal for digital television of Digital Television.
Background technology
At present, Digital Television progressively replaces simulated television and enters huge numbers of families.And the advertising business of TV is the important profit business of television operator always.For simulated television, television operator can break for commercialsy in the playing process of a TV programme usually, perhaps breaks for commercialsy between two programs.And for Digital Television, except that using above-mentioned advertisement broadcast mode, also advertisement is presented in the various operation interfaces and start interface of receiving terminal for digital television.
Usually, television operator utilizes digital TV front-end server that ad data is bundled in the transport stream TS, and TS spread issues receiving terminal for digital television.After starting, receiving terminal for digital television receives the ad data in the TS stream, and with advertisement data store (for example, flash memory Flash) in the external memory of receiving terminal for digital television, when switching to function corresponding or interface, the ad data of transferring in the external memory shows.Because the capacity of the external memory that receiving terminal for digital television disposed is comparatively limited, and code section, character library resource, menu resource and data storage area etc. have taken most of memory space, the space that therefore can be used for the stores advertisements data is just less, thereby the number of advertisements that receiving terminal for digital television can be play is just less.
Summary of the invention
The object of the present invention is to provide a kind of advertisement broadcast method of Digital Television, be intended to solve the less problem of number of advertisements that receiving terminal for digital television can be play.
The present invention is achieved in that a kind of advertisement broadcast method of Digital Television, said method comprising the steps of:
Obtain ad data;
The advertisement data store that gets access to is arrived internal memory;
When needs are play advertisement, from internal memory, transfer the respective advertisement data, and play demonstration.
Another object of the present invention is to provide a kind of advertisement play system of Digital Television, described system comprises:
The ad data acquiring unit is used to obtain ad data;
The advertisement data store unit, the advertisement data store that is used for getting access to is to internal memory; And
The ad data broadcast unit is used for transferring the respective advertisement data from internal memory, and playing demonstration when needs are play advertisement.
Another object of the present invention is to provide a kind of receiving terminal for digital television, described receiving terminal for digital television comprises the advertisement play system of a Digital Television, and described system comprises:
The ad data acquiring unit is used to obtain ad data;
The advertisement data store unit, the advertisement data store that is used for getting access to is to internal memory; And
The ad data broadcast unit is used for transferring the respective advertisement data from internal memory, and playing demonstration when needs are play advertisement.
In the present invention, by with advertisement data store in internal memory, when needs are play advertisement, from internal memory, transfer the correspondent advertisement data and play demonstration.Owing on the basis of conventional art, increase and use the medium of internal memory, thereby receiving terminal for digital television can be stored more ad data, thereby improve the number of advertisements that receiving terminal for digital television can be play as the stores advertisements data.
Description of drawings
Fig. 1 is the implementing procedure figure of the advertisement broadcast method of Digital Television provided by the invention;
Fig. 2 is the structural representation of the advertisement play system of Digital Television provided by the invention.
Embodiment
In order to make purpose of the present invention, technical scheme and advantage clearer,, the present invention is further elaborated below in conjunction with drawings and Examples.Should be appreciated that specific embodiment described herein only in order to explanation the present invention, and be not used in qualification the present invention.
In the present invention, by with advertisement data store in internal memory, when needs are play advertisement, from internal memory, transfer the correspondent advertisement data and play demonstration, because on the basis of conventional art, increase and use the medium of internal memory, thereby receiving terminal for digital television can be stored more ad data, thereby improve the number of advertisements that receiving terminal for digital television can be play as the stores advertisements data.
Fig. 1 shows the implementing procedure of the advertisement broadcast method of Digital Television provided by the invention, and details are as follows:
In step S101, obtain ad data.
Receiving terminal for digital television can use the one or more ad datas that receive in following 3 modes:
When start, start advertisement and receive task at dominant frequency point reception ad data, when reaching setting-up time, then stop to receive ad data.
After start, when the user when browser or EPG interface are withdrawed from, start advertisement and receive task.
When the ad data in detecting TS stream takes place to upgrade, start advertisement and receive task.
Receiving terminal for digital television is in start process, need to show start-up picture, and in order not influence starting up's speed of receiving terminal for digital television, as embodiments of the invention, when start, read the start advertisement picture of storage in the external memory (as Flash) as start-up picture, do advertisement in the start-up picture thereby not only be implemented in, and do not influence starting up speed.If in external memory, do not read start advertisement picture, then can show the start advertisement picture of acquiescence.Because the demonstration of start advertisement picture can influence starting up speed, the advertisement picture of can starting shooting is set to one.
Behind receiving terminal for digital television locking dominant frequency point, can obtain ad data at the dominant frequency point.The process of obtaining ad data comprises: the TS stream that carries ad data that first receiving digital television front-end server is broadcast, again according to the Description of of the ad data correspondence in the PSI/SI information, judge whether ad data needs to upgrade, if need to upgrade, then from TS stream, parse ad data according to PSI/SI information.
For fear of receiving the time delay that ad data may cause, as embodiments of the invention, can be set a set time (for example 2 seconds), when the time that receives ad data at dominant frequency point surpasses this setting-up time, stop this advertisement receiving course.
After the receiving terminal for digital television start, after browser program or EPG program were closed, a large amount of internal memories obtained discharging, and at this moment, just can trigger and started advertisement reception task.
Digital TV front-end server can add an advertisement version descriptor in PSI/SI information when programming stream.The ad data that this advertisement version descriptor is used for writing down current transmission stream is new situation more, and when ad data need upgrade, digital TV front-end server can be done advertisement version descriptor and add 1 operation.Receiving terminal for digital television can detect in real time to advertisement version descriptor, when finding that advertisement version descriptor changes, will restart advertisement and receive task, to obtain ad data entrained in the current program stream.
In the process that advertisement receives, the monitor user ' mode of operation when finding to cut the platform request, stops advertisement immediately and receives task in real time, and priority treatment is cut the platform incident.When cutting the platform success, restart advertisement again and receive, when the user appreciates program, receive ad data on the backstage.
In step S102, the advertisement data store that gets access to is arrived internal memory.
With advertisement data store behind internal memory, when needs start browser program, EPG interface supervisor, because browser program, EPG interface supervisor need take a large amount of internal memories, for fear of the Memory Allocation deficiency, as embodiments of the invention, when needs start browser program, EPG interface supervisor, empty the ad data that is stored in the internal memory.And after withdrawing from browser program, EPG interface supervisor, start advertisement and receive task.
In step S103, when needs are play advertisement, from internal memory, transfer the respective advertisement data, and play demonstration.
As embodiments of the invention, advertisement may be displayed on main menu, the rendition list, information bar, broadcasting background etc., when entering the respective menu interface, when needing to play advertisement, transfers respective advertisement data in the internal memory, and according to the ad data advertisement that displays the play.The mode that advertisement can adopt regularly circulation to show is play.
Fig. 2 shows the structure of the advertisement play system of Digital Television provided by the invention, and this advertisement play system can be software unit or hardware cell or the unit soft, that scleroma is closed that is built in receiving terminal for digital television.
The advertisement play system of this Digital Television comprises ad data acquiring unit 21, advertisement data store unit 22, ad data broadcast unit 23.
Ad data acquiring unit 21 obtains ad data, and advertisement data store unit 22 arrives internal memory with the advertisement data store that gets access to, and when needs were play advertisement, ad data broadcast unit 23 was transferred the respective advertisement data from internal memory, and plays demonstration.
Wherein, ad data acquiring unit 21 is with in the lower module at least one: start triggers advertisement receiver module 211 when start, starts advertisement and receives task at dominant frequency point reception ad data, when reaching setting-up time, then stops to receive ad data; Big use to withdraw from trigger advertisement receiver module 212 after start, when the user when browser or EPG interface are withdrawed from, start advertisement and receive task; When the ad data of renewal triggering advertisement receiver module 213 in detecting TS stream takes place to upgrade, startup advertisement reception task.
Wherein, ad data broadcast unit 23 is transferred the respective advertisement data from internal memory, and play demonstration process can for: when enter main menu or the rendition list or information bar or broadcasting background menu interface the time, ad data is transferred module 231 and is transferred respective advertisement data in the internal memory, regularly loop play module 232 is according to ad data, and the mode that adopts regularly circulation to show is play advertisement.
In sum, in the present invention, by with advertisement data store in internal memory, when needs are play advertisement, from internal memory, transfer the correspondent advertisement data and play demonstration.Owing on the basis of conventional art, increase and use the medium of internal memory, thereby receiving terminal for digital television can be stored more ad data, thereby improve the number of advertisements that receiving terminal for digital television can be play as the stores advertisements data.
The above only is preferred embodiment of the present invention, not in order to restriction the present invention, all any modifications of being done within the spirit and principles in the present invention, is equal to and replaces and improvement etc., all should be included within protection scope of the present invention.
Claims (10)
1, a kind of advertisement broadcast method of Digital Television is characterized in that, said method comprising the steps of:
Obtain ad data;
The advertisement data store that gets access to is arrived internal memory;
When needs are play advertisement, from internal memory, transfer the respective advertisement data, and play demonstration.
2, the method for claim 1 is characterized in that, during the described step of obtaining ad data may further comprise the steps at least one:
When start, start advertisement and receive task at dominant frequency point reception ad data, when reaching setting-up time, then stop to receive ad data;
After start, when the user when browser or EPG interface are withdrawed from, start advertisement and receive task;
When the ad data in detecting TS stream takes place to upgrade, start advertisement and receive task.
3, the method for claim 1 is characterized in that, describedly transfers the respective advertisement data from internal memory when needs are play advertisement, and the step of playing demonstration may further comprise the steps:
When entering the menu interface of main menu or the rendition list or information bar or broadcasting background, transfer respective advertisement data in the internal memory;
According to ad data, the mode that adopts regularly circulation to show is play advertisement.
4, the method for claim 1 is characterized in that, described the advertisement data store that gets access to is also comprised after the step of internal memory:
When needs open any browser or EPG, empty the ad data of storing in the internal memory;
When withdrawing from browser or EPG, then start advertisement and receive task.
5, a kind of advertisement play system of Digital Television is characterized in that, described system comprises:
The ad data acquiring unit is used to obtain ad data;
The advertisement data store unit, the advertisement data store that is used for getting access to is to internal memory; And
The ad data broadcast unit is used for transferring the respective advertisement data from internal memory, and playing demonstration when needs are play advertisement.
6, system as claimed in claim 5 is characterized in that, described ad data acquiring unit comprises with in the lower module at least one:
Start triggers the advertisement receiver module, is used for when start, starts advertisement reception task and receives ad data at dominant frequency point, when reaching setting-up time, then stops to receive ad data;
Big use to withdraw from trigger the advertisement receiver module, be used for after start, when the user when browser or EPG interface are withdrawed from, start advertisement and receive task; And
Upgrade and trigger the advertisement receiver module, be used for when the ad data that detects TS stream takes place to upgrade, starting advertisement and receiving task.
7, system as claimed in claim 5 is characterized in that, described ad data broadcast unit comprises again:
Ad data is transferred module, is used for transferring respective advertisement data in the internal memory when entering the menu interface of main menu or the rendition list or information bar or broadcasting background; And
Regularly the loop play module is used for according to ad data, and the mode that adopts regularly circulation to show is play advertisement.
8, a kind of receiving terminal for digital television is characterized in that, described receiving terminal for digital television comprises the advertisement play system of a Digital Television, and described system comprises:
The ad data acquiring unit is used to obtain ad data;
The advertisement data store unit, the advertisement data store that is used for getting access to is to internal memory; And
The ad data broadcast unit is used for transferring the respective advertisement data from internal memory, and playing demonstration when needs are play advertisement.
9, receiving terminal for digital television as claimed in claim 8 is characterized in that, described ad data acquiring unit comprises again:
Start triggers the advertisement receiver module, is used for when start, starts advertisement reception task and receives ad data at dominant frequency point, when reaching setting-up time, then stops to receive ad data;
Big use to withdraw from trigger the advertisement receiver module, be used for after start, when the user when browser or EPG interface are withdrawed from, start advertisement and receive task; And
Upgrade and trigger the advertisement receiver module, be used for when the ad data that detects TS stream takes place to upgrade, starting advertisement and receiving task.
10, receiving terminal for digital television as claimed in claim 8 is characterized in that, described ad data broadcast unit comprises again:
Ad data is transferred module, is used for transferring respective advertisement data in the internal memory when entering the menu interface of main menu or the rendition list or information bar or broadcasting background; And
Regularly the loop play module is used for according to ad data, and the mode that adopts regularly circulation to show is play advertisement.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN200910106465A CN101521816A (en) | 2009-03-31 | 2009-03-31 | DTV advertisement broadcasting method, DTV advertisement broadcasting system and DTV receiving terminal |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN200910106465A CN101521816A (en) | 2009-03-31 | 2009-03-31 | DTV advertisement broadcasting method, DTV advertisement broadcasting system and DTV receiving terminal |
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| CN101521816A true CN101521816A (en) | 2009-09-02 |
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| CN200910106465A Pending CN101521816A (en) | 2009-03-31 | 2009-03-31 | DTV advertisement broadcasting method, DTV advertisement broadcasting system and DTV receiving terminal |
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Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101980522A (en) * | 2010-10-13 | 2011-02-23 | 福建新大陆通信科技股份有限公司 | Method for realizing video advertisement based on digital set top box boot |
| CN102158753A (en) * | 2011-02-24 | 2011-08-17 | 深圳创维数字技术股份有限公司 | Digital television receiving terminal and advertisement data processing method thereof |
| CN102223568A (en) * | 2011-06-03 | 2011-10-19 | 深圳创维数字技术股份有限公司 | System and method for playing advertisement |
| CN102541575A (en) * | 2010-12-07 | 2012-07-04 | 腾讯科技（深圳）有限公司 | Method and device for opening browser, method for sending splash screen image, and server |
| CN104394425A (en) * | 2014-11-27 | 2015-03-04 | 四川金网通电子科技有限公司 | System and method for advertisement carousel of set top box |
| CN105915946A (en) * | 2016-05-30 | 2016-08-31 | 青岛海信宽带多媒体技术有限公司 | Method, device and system for controlling multimedia data playing of set-top box |
-
2009
- 2009-03-31 CN CN200910106465A patent/CN101521816A/en active Pending
Cited By (11)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101980522A (en) * | 2010-10-13 | 2011-02-23 | 福建新大陆通信科技股份有限公司 | Method for realizing video advertisement based on digital set top box boot |
| CN101980522B (en) * | 2010-10-13 | 2012-07-04 | 福建新大陆通信科技股份有限公司 | Method for realizing video advertisement based on digital set top box boot |
| CN102541575A (en) * | 2010-12-07 | 2012-07-04 | 腾讯科技（深圳）有限公司 | Method and device for opening browser, method for sending splash screen image, and server |
| US9130948B2 (en) | 2010-12-07 | 2015-09-08 | Tencent Technology (Shenzhen) Company Limited | Method and apparatus for opening a browser and method and server for sending a splash screen image |
| CN102541575B (en) * | 2010-12-07 | 2017-04-05 | 腾讯科技（深圳）有限公司 | Method and apparatus, the method for transmission splashette picture and server that browser is opened |
| CN102158753A (en) * | 2011-02-24 | 2011-08-17 | 深圳创维数字技术股份有限公司 | Digital television receiving terminal and advertisement data processing method thereof |
| CN102158753B (en) * | 2011-02-24 | 2012-10-10 | 深圳创维数字技术股份有限公司 | Digital television receiving terminal and advertisement data processing method thereof |
| CN102223568A (en) * | 2011-06-03 | 2011-10-19 | 深圳创维数字技术股份有限公司 | System and method for playing advertisement |
| CN102223568B (en) * | 2011-06-03 | 2013-09-04 | 深圳创维数字技术股份有限公司 | System and method for playing advertisement |
| CN104394425A (en) * | 2014-11-27 | 2015-03-04 | 四川金网通电子科技有限公司 | System and method for advertisement carousel of set top box |
| CN105915946A (en) * | 2016-05-30 | 2016-08-31 | 青岛海信宽带多媒体技术有限公司 | Method, device and system for controlling multimedia data playing of set-top box |
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Open date: 20090902 |