CN101500136A - Method and system for implementing personalized digital television service providing - Google Patents
Method and system for implementing personalized digital television service providing Download PDFInfo
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- CN101500136A CN101500136A CNA2008100660190A CN200810066019A CN101500136A CN 101500136 A CN101500136 A CN 101500136A CN A2008100660190 A CNA2008100660190 A CN A2008100660190A CN 200810066019 A CN200810066019 A CN 200810066019A CN 101500136 A CN101500136 A CN 101500136A
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Abstract
The invention discloses a method and a system for realizing the providing of personalized digital television service, wherein, the providing method comprises the steps of: recording the digital television service information obtained by a digital television terminal user each time; extracting service attribute information from a code stream corresponding to the digital television service information and storing the service attribute information; carrying out statistical analysis treatment to the stored service attribute information by types so as to obtain personalized information of the digital television terminal user; and obtaining digital television service related to the personalized information of the digital television terminal user and displaying the digital television service to the digital television terminal user. The invention can better meet the requirement of interactive television users, is beneficial to enhancing the user experience effect, improves the convenience and effectiveness of obtaining the digital television service by the users, and provides a shortcut for effectively developing the providing of the specific digital television service to the specific user.
Description
Technical field
The technology that provides of digital television service is provided, especially relate to the method and system that a kind of individual sexual custom that obtains digital television service according to digital television terminal user to provide for it personalized service accurately, and a kind of statistics television terminal user obtains the method and system of the individual sexual custom of digital television service.
Background technology
Along with popularizing of Digital Television, the wideling popularize of interactive television platform, increasing user also shows many potential demands gradually when enjoying diversified service.People form exclusive separately consumer behavior and consumption habit gradually, this will make digital television terminal user no longer be satisfied with fixing, product or service content represent widely, what more wish to see is own for a long time certain type product or the service of being paid close attention to.And this potential demand of digital television terminal user is to obtain by the explicit form of similar survey, because each user's real needs can't be clear and definite by this form widely, and digital-TV operator also can not be each customization questionnaire.The promoter of digital-TV operator and interaction platform needs pass through the clear and definite this demand of certain means, satisfying the demand of this recessiveness of users, thus the bigger interests of acquisition.
In addition, (Interactive Program Guide iEPG) represents for the terminal use provides unified product content existing digital television interaction platform, can't provide differentiated service to the user by interactive program guide.The digital television interaction platform has just write down the operating position of digital television terminal user, carrying out some simple integrations again adds up, these consumption, service recorders with potential value are not analyzed fully and excavated, and these Data Sources of digital television terminal user recessive demand that can't explain, that also can't propose just.
Summary of the invention
The objective of the invention is to propose the providing of a kind of personalized digital television service, statistical method and system, to solve the technical problem that really to excavate the potential individual sexual demand of digital television terminal user at present, also solved the technical problem that present digital television interaction platform can't provide the personalized digital television service for digital television terminal user simultaneously.
For addressing the above problem, the present invention discloses a kind of realization the personalized digital television service method is provided, and comprises step:
The digital television service information that the recording digital TV terminal use obtains at every turn;
From the code stream of digital television service information correspondence, extract Service Properties information and storage;
To the stored service attribute information classification type analyzing and processing that takes statistics, obtain the individual information of digital television terminal user;
Obtain the digital television service relevant and represent to described digital television terminal user with the individual information of described digital television terminal user.
More excellent, described statistical analysis handle comprise digital television service that logarithm word television terminal user obtains at every turn the Service Properties information of corresponding same type make the step of linear accumulation process; And/or, the step that takes statistics and handle according to the priority attribute branch type of Service Properties information.
More excellent, dissimilar Service Properties information have different priority attributes; The individual information of described digital television terminal user preferentially adopts the statistics to the type of the Service Properties information with high priority attribute.
More excellent, the type of described Service Properties information comprises that the kind of digital television service, title, the place of production are or/and the performer; Described type can be the customization type of system default type or digital television terminal user setting.
In addition, the present invention also discloses a kind of statistical method of personalized digital television service, comprises step:
The digital television service that the recording digital TV terminal use obtains at every turn;
From the code stream of digital television service information correspondence, extract Service Properties information and storage;
To the stored service attribute information classification type analyzing and processing that takes statistics, obtain the individual information of digital television terminal user;
Wherein, described statistical analysis handle comprise digital television service that logarithm word television terminal user obtains at every turn the Service Properties information of corresponding same type make the step of linear accumulation process; And/or, the step that takes statistics and handle according to the priority attribute branch type of Service Properties information.
In addition, the present invention also discloses a kind of system that realizes providing the personalized digital television service, comprising:
User's service log module is used for the digital television service information that the recording digital TV terminal use obtains at every turn, extracts Service Properties information and storage from the code stream of digital television service information correspondence;
The user personality analysis module is used for the stored service attribute information classification type analyzing and processing that takes statistics is obtained the individual information of described digital television terminal user;
Individual service provides module, is used to obtain the digital television service relevant with the individual information of described digital television terminal user and represent to described digital television terminal user.
More excellent, the system that provides of personalized digital television service of the present invention also comprises: the user profile acquisition module is used to obtain the type information of digital television terminal user according to the set Service Properties information of self needs.
More excellent, described statistical analysis handle comprise digital television service that logarithm word television terminal user obtains at every turn the Service Properties information of corresponding same type make the step of linear accumulation process; And/or, the step that takes statistics and handle according to the priority attribute branch type of Service Properties information.
In addition, the present invention also discloses a kind of statistical system of personalized digital television service, comprising:
User's service log module is used for the digital television service information that the recording digital TV terminal use obtains at every turn, extracts Service Properties information and storage from the code stream of digital television service information correspondence;
The user personality analysis module is used for the stored service attribute information classification type analyzing and processing that takes statistics, the digital television service that digital television terminal user is obtained at every turn the Service Properties information of corresponding same type make linear accumulation process; Or, obtain the individual information of described digital television terminal user according to the processing that takes statistics of the priority attribute branch type of Service Properties information.
Compared with prior art, the present invention has following beneficial effect:
The present invention carries out record by the digital television service that the user is obtained, and to recorded information with the type analysis that takes statistics, obtain user's customized information, and can be according to user's customized information, for the user provide personalized digital television service.Therefore, the present invention more can satisfy interactive TV user's demand, help strengthening the user experience effect, improve convenience and validity that the user obtains digital television service, and provide specific digital television service that shortcut is provided to the specific user for effectively carrying out.
Description of drawings
Fig. 1 is the schematic flow sheet of a preferred embodiment of statistical method of personalized digital television service of the present invention;
Fig. 2 is the schematic flow sheet that a preferred embodiment of method is provided of personalized digital television service of the present invention;
Fig. 3 is the schematic flow sheet of the type information of the Service Properties information that digital television terminal user is provided with its concern among the present invention;
Fig. 4 is the structural representation of a preferred embodiment of the present invention.
Embodiment
The present invention is used under the digital television interaction field, the digital television service information that recording digital TV terminal use (being designated hereinafter simply as the user) obtains at every turn, and the Service Properties information of the correspondence of analytic statistics digital television service by type, thereby excavate the potential value of user's consumption information, for digital television terminal user provides service personalized, differentiation.
The present invention obtains user's individual character habits information (or preference information) by various strategies, has suitable data volume, needs independently storage organization.The base table of corresponding two the storage data of each user (user_id) in database, attribute (Property) table and sexual custom (Habit) table: as shown in table 1, attribute list is used to register Property Name and the content thereof that various description users use preference, and this attribute can comprise type service (such as film, TV play etc.), title, classification (such as science fiction, suspense etc.), the place of origin (homemade, America and Europe etc.), each role (such as performer, director etc.) that product is relevant; And, in the storage organization of attribute list, reserved the memory space that is used to store the User Defined project, " Reserve " field as in the table 1 makes the storage organization of attribute list have expandability; As shown in table 2, individual sexual custom table is used for the preference degree of recording user to different attribute, form record with index, and to the linear accumulation process of preference index (index), for example: user 1 watches product P 1, P2, and P1 and P2 repeat in this attribute of performer (actor), at first in the Property table, add this preference attribute, write down this preference then in the habit table, preference index (index) is a preference attribute number of repetition, in this example the number of times 2 that repeats for actor; In addition, the storage organization of individual sexual custom table has also been reserved " Reserve " field with expandability.
Table 1
Table 2
Certainly, also can carry out priority (PRI) to user's preference attribute divides.For example, service name has limit priority 1, and classification of service has inferior priority 2, and the service relative role is a priority 3, and the place of origin is a priority 4, or the like.As shown in table 3, the service relative role is set to priority 3 in the attribute list.
Table 3
In concrete operations, being provided with of these preference priority determined to represent the screening order to user's service.For example: user 1 has the identical preference of two indexes (index), the corresponding respectively service name of these two preferences and another service relative role; At this moment, because service name is provided with higher priority, therefore, when representing service, obtain the service product of coupling earlier according to service name, again the service of obtaining coupling according to the service relative role for customization.Also represent to the user simultaneously according to this priority orders.
With reference to shown in Figure 1, present embodiment comprises the steps:
Step S110: recording user obtains the information of digital television service.
Step S120: from the code stream of digital television service correspondence, extract various description users and use the Property Name of preference and the Service Properties information of content thereof.
Step S130: the Service Properties information that judges whether to exist the type.In this way, change step S150, otherwise change step S140.
Step S140: in the preference table of the individual sexual custom that writes down this user's correspondence, add the type Service Properties information.
Step S150: further judge whether this custom record of user, promptly judge the Service Properties information that whether has write down this type in the habit table of storage list of Service Properties information.As not having, change step S160; Otherwise change step S170.
Step S160: the Service Properties information of in the habit table, adding and write down this type.
Step S170: the preference index (index) of revising the Service Properties information of the type.
Therefore, present embodiment passes through effective and efficient manner, added up each user's customized information accurately, and all user personalized informations all are stored among the iEPG, be the operator of Digital Television or promoter's digging user demand of digital television interaction platform, realized providing the function of different personalized service for different user.
Simultaneously, with reference to shown in Figure 2, present embodiment is to have carried out on the basis of statistics at the customized information to the user, and the service that represents of personalized digital television accurately is provided for the user at user's customized information.Present embodiment comprises step:
Step S210: obtain the customized information that the user's correspondence that represents service of personalized digital television need be provided for it, promptly from the iEPG of digital television interaction platform, be used for storing the database of user personalized information, find with ID number of this user corresponding Property table and habit and show.
Step S220: judge with ID number of the user corresponding Property table and habit and show whether to be recorded as sky, if, change step S230, otherwise, step S240 changeed.
Step S230: up-to-date product or service are represented to the user.
Step S240: filter out the user Service Properties recording of information of paying close attention to type is set, or the Service Properties recording of information of system default concern type, or all types of Service Properties recording of information according to priority just.
Step S250:, list corresponding preference attribute successively by the preference exponential size.
Step S260:, obtain relevant digital television service successively according to the order of preference attribute.
Step S270: the digital television service of obtaining is represented to the user by iEPG.
In addition, among the present invention, the type (being user's preference attribute) of Service Properties information that needs statistics is by system default, also can be to be set according to self needs by the user, embodiment with reference to shown in Figure 3 has provided a kind of user and iEPG the preference attribute has been set alternately.Present embodiment comprises step:
Step S310: the user opens preference the page is set, and sends the request that the preference attribute is set to iEPG.
Step S320:iEPG receives request, obtains this user's preference record from database, and promptly Property shows, and the preference information in the preference table is fed back to the user in the mode of tabulating.
Step S330: preference is provided with the user preference information tabulation that the page shows the iEPG feedback.
Step S340: the user is provided with preference information, such as, by each preference information being selected concern or not paid close attention to, submit to then to get final product.
Step S350:iEPG obtains the preference attribute information that the user is provided with.
Step S360:iEPG is new database more, comprising: to deleting for the attribute information of concern state before, user's this attribute information in step S340 is set to not pay close attention to state, and then iEPG is revised as the state do not paid close attention to this attribute information in database; Certainly, the attribute information that also user newly is added to the concern state adds record in database.
Therefore, by realizing the interaction of user and digital television interaction platform, the user can be provided with its preference attribute information as required, further provides possibility for the user provides the realization of the digital television service of personalization.
In conjunction with shown in Figure 4, present embodiment comprises: be used for the digital television service that the recording digital TV terminal use obtains at every turn, extract user's service log module 410 of Service Properties information and storage from the code stream of digital television service information correspondence; Be used for the stored service attribute information classification type analyzing and processing that takes statistics is obtained the user personality analysis module 420 of the individual information of described digital television terminal user;
The individual service that is used to obtain the digital television service relevant with the individual information of described digital television terminal user and represents to described digital television terminal user provides module 430; Be used to obtain the user profile acquisition module 440 of digital television terminal user according to the type information of the set Service Properties information of self needs.
To sum up, the present invention carries out record by the digital television service that the user is obtained, and to recorded information with the type analysis that takes statistics, obtain user's customized information, and can be according to user's customized information, for the user provide personalized digital television service.Therefore, the present invention more can satisfy interactive TV user's demand, help strengthening the user experience effect, improve convenience and validity that the user obtains digital television service, and provide specific digital television service that shortcut is provided to the specific user for effectively carrying out.
Claims (10)
1, a kind of realization provides the personalized digital television service method, it is characterized in that, comprises step:
The digital television service information that the recording digital TV terminal use obtains at every turn;
From the code stream of digital television service information correspondence, extract Service Properties information and storage;
To the stored service attribute information classification type analyzing and processing that takes statistics, obtain the individual information of described digital television terminal user;
Obtain the digital television service relevant and represent to described digital television terminal user with the individual information of described digital television terminal user.
2, realize providing the personalized digital television service method according to claim 1, it is characterized in that, described statistical analysis handle comprise digital television service that logarithm word television terminal user obtains at every turn the Service Properties information of corresponding same type make the step of linear accumulation process; And/or, the step that takes statistics and handle according to the priority attribute branch type of Service Properties information.
3, realization as claimed in claim 1 provides the personalized digital television service method, it is characterized in that, dissimilar Service Properties information have different priority attributes; The individual information of described digital television terminal user preferentially adopts the statistics to the type of the Service Properties information with high priority attribute.
4, provide the personalized digital television service method as each described realization in the claim 1 to 3, it is characterized in that, the type of described Service Properties information comprises that the kind of digital television service, title, the place of production are or/and the performer; Described type can be the customization type of system default type or digital television terminal user setting.
5, a kind of statistical method of personalized digital television service is characterized in that, comprises step:
The digital television service information that the recording digital TV terminal use obtains at every turn;
From the code stream of digital television service information correspondence, extract Service Properties information and storage;
To the stored service attribute information classification type analyzing and processing that takes statistics, obtain the individual information of described digital television terminal user.
6, the statistical method of personalized digital television service as claimed in claim 5, it is characterized in that, described statistical analysis handle comprise digital television service that logarithm word television terminal user obtains at every turn the Service Properties information of corresponding same type make the step of linear accumulation process; And/or, the step that takes statistics and handle according to the priority attribute branch type of Service Properties information.
7, a kind of system that realizes providing the personalized digital television service is characterized in that, comprising:
User's service log module is used for the digital television service information that the recording digital TV terminal use obtains at every turn, extracts Service Properties information and storage from the code stream of digital television service information correspondence;
The user personality analysis module is used for the stored service attribute information classification type analyzing and processing that takes statistics is obtained the individual information of described digital television terminal user;
Individual service provides module, is used to obtain the digital television service relevant with the individual information of described digital television terminal user and represent to described digital television terminal user.
8, the system of personalized digital television service is provided as realization as described in the claim 7, it is characterized in that, comprise the user profile acquisition module, be used to obtain the type information of digital television terminal user according to the set Service Properties information of self needs.
9, the system of personalized digital television service is provided as realization as described in claim 7 or 8, it is characterized in that, described statistical analysis handle comprise digital television service that logarithm word television terminal user obtains at every turn the Service Properties information of corresponding same type make the step of linear accumulation process; And/or, the step that takes statistics and handle according to the priority attribute branch type of Service Properties information.
10, a kind of statistical system of personalized digital television service is characterized in that, comprising:
User's service log module is used for the digital television service information that the recording digital TV terminal use obtains at every turn, extracts Service Properties information and storage from the code stream of digital television service information correspondence;
The user personality analysis module is used for the stored service attribute information classification type analyzing and processing that takes statistics, the digital television service that digital television terminal user is obtained at every turn the Service Properties information of corresponding same type make linear accumulation process; Perhaps, according to the processing that takes statistics of the priority attribute branch type of Service Properties information, obtain the individual information of described digital television terminal user.
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| CNA2008100660190A CN101500136A (en) | 2008-02-01 | 2008-02-01 | Method and system for implementing personalized digital television service providing |
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| CNA2008100660190A CN101500136A (en) | 2008-02-01 | 2008-02-01 | Method and system for implementing personalized digital television service providing |
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| CN101500136A true CN101500136A (en) | 2009-08-05 |
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Cited By (8)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102056018A (en) * | 2010-11-26 | 2011-05-11 | Tcl集团股份有限公司 | Method and system for providing TV guide and method for providing program-requesting information |
| CN102223608A (en) * | 2010-04-15 | 2011-10-19 | 宏达国际电子股份有限公司 | Personalized information service method and information platform |
| CN102231850A (en) * | 2011-07-08 | 2011-11-02 | 深圳市同洲视讯传媒有限公司 | Digital television terminal management system and method |
| CN103220555A (en) * | 2013-03-27 | 2013-07-24 | 深圳创维数字技术股份有限公司 | Method, device and system for classifying digital television users |
| CN103731757A (en) * | 2012-10-16 | 2014-04-16 | 北京四达时代软件技术股份有限公司 | Method and system for releasing directional information |
| CN105022729A (en) * | 2014-04-15 | 2015-11-04 | 中国移动通信集团河北有限公司 | User preference determination method and device |
| CN110213202A (en) * | 2018-03-01 | 2019-09-06 | 腾讯科技（深圳）有限公司 | Mark encryption matching process and device, identification processing method and device |
| CN112150186A (en) * | 2019-06-27 | 2020-12-29 | 南宁富桂精密工业有限公司 | Advertisement putting method, client device, server and system |
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2008
- 2008-02-01 CN CNA2008100660190A patent/CN101500136A/en active Pending
Cited By (11)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102223608A (en) * | 2010-04-15 | 2011-10-19 | 宏达国际电子股份有限公司 | Personalized information service method and information platform |
| CN102056018A (en) * | 2010-11-26 | 2011-05-11 | Tcl集团股份有限公司 | Method and system for providing TV guide and method for providing program-requesting information |
| CN102231850A (en) * | 2011-07-08 | 2011-11-02 | 深圳市同洲视讯传媒有限公司 | Digital television terminal management system and method |
| CN103731757A (en) * | 2012-10-16 | 2014-04-16 | 北京四达时代软件技术股份有限公司 | Method and system for releasing directional information |
| CN103220555A (en) * | 2013-03-27 | 2013-07-24 | 深圳创维数字技术股份有限公司 | Method, device and system for classifying digital television users |
| WO2014153843A1 (en) * | 2013-03-27 | 2014-10-02 | 深圳创维数字技术股份有限公司 | Classification method, device and system for digital television users |
| CN105022729A (en) * | 2014-04-15 | 2015-11-04 | 中国移动通信集团河北有限公司 | User preference determination method and device |
| CN105022729B (en) * | 2014-04-15 | 2018-03-23 | 中国移动通信集团河北有限公司 | A kind of user preference determines method and device |
| CN110213202A (en) * | 2018-03-01 | 2019-09-06 | 腾讯科技（深圳）有限公司 | Mark encryption matching process and device, identification processing method and device |
| CN110213202B (en) * | 2018-03-01 | 2021-10-15 | 腾讯科技（深圳）有限公司 | Identification encryption matching method and device, and identification processing method and device |
| CN112150186A (en) * | 2019-06-27 | 2020-12-29 | 南宁富桂精密工业有限公司 | Advertisement putting method, client device, server and system |
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