CN101477665A - Cooperative digital marketing system and method - Google Patents
Cooperative digital marketing system and method Download PDFInfo
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- CN101477665A CN101477665A CNA2008100724173A CN200810072417A CN101477665A CN 101477665 A CN101477665 A CN 101477665A CN A2008100724173 A CNA2008100724173 A CN A2008100724173A CN 200810072417 A CN200810072417 A CN 200810072417A CN 101477665 A CN101477665 A CN 101477665A
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Abstract
The invention provides a cooperative digital marketing system. The cooperative digital marketing system is characterized in that the system comprises a plurality of merchant terminals, a plurality of consuming member terminals, an online transaction system, a third party payment system, a one-card system and a merchant management system which are all connected through the internet. The invention further provides a method for cooperative digital marketing which comprises the following steps: a transaction step, a payment step and a merchant management step, wherein, the transaction step, the payment step and the merchant management are carried out in an alternative manner. The invention which systematically integrates online transaction, online payment and merchant management through the internet has the advantages that the process management of the transaction and the payment is simplified; and various modes of payment are provided, thereby not only meeting the demand of different people groups, but also providing the payment with safety guarantee. Meanwhile, the invention further has the advantages that the informatization and the automation of the whole course of online e-commerce are realized; the management cost of the merchant is saved; and the management efficiency of the merchant is improved.
Description
[technical field]
The present invention relates to a kind of network activity, relating in particular to a kind of is the cooperative digital marketing system and the method thereof of one by network with transaction, payment and trade company's management organic combination.
[background technology]
Traditional commodity transaction generally all is in tangible shop, carry out in the aspectant mode of both parties, fast development along with computer and network technologies, the online trading method of technology Network Based, with low cost with it, easy and simple to handle, characteristics such as save time, gradually come into vogue, its trading volume, turnover can not be ignored.
But the on-line transaction payment system function singleness transaction and payment function are only arranged, and payment function is only realized by bank payment system also at present.No matter be with the bank card payment or all there is following shortcoming in Web bank's bill payment mode: promptly trade company will hold consultation with how tame bank earlier, become the contractor of this bank, each signatory tame bank transaction platform with bank is installed in the merchant tenninal system of trade company; And consumption user also need arrive first in advance with this trade company signatory bank agency carry out manually signatory, then by the transaction of paying of the receipts single system of trade company and this bank; Follow-uply carry out reconciliation with bank again by this trade company again and draw processing such as account, to finish payment work.Still be bank no matter for trade company, consumer, need expensive resource, manpower and cost, and because of bank payment system for directly to trade company payment payment for goods, do not have third-party supervision or guarantee ability, for trade company and consumer, do not have safety guarantee.
In addition, for trade company, when online transaction system can't provide a management platform, particularly trade company to be large enterprises, demand to this management function is particularly urgent, if trade company develops a management platform voluntarily, can only can't be closely connected with the virtual shop as the management of enterprises again, need the people to upgrade and the information in managing virtual shop, therefore, not only efficient is low, and needs expensive resource, manpower and cost.
[summary of the invention]
One of the technical problem to be solved in the present invention, be to provide cooperative digital marketing system, this cooperative digital marketing system passes through the internet organic combination with online transaction system, online payment system and trade company's management system, simplify the transaction and the payment process management of trade company, and the multiple modes of payments is provided, not only can satisfies various crowds' demand, also provide safety guarantee payment, also save simultaneously the handling cost of trade company, and improved the efficiency of management of trade company.
The solution of the above-mentioned technical matters of the present invention is: a kind of cooperative digital marketing system, it is characterized in that: comprise a plurality of merchant tenninal, a plurality of consumption member terminal, an online transaction system, third party's payment system, card system, trade company's management system, they are all by Internet connection, wherein, described online transaction system: for trade company and consumption member provide the online trade platform, comprise trade company's management, consumption member management, commodity and order management, and trade company and consumption member's financial management; Described third party's payment system: for the consumption member provides the online payment platform,, comprise trade company's management, consumption member management, the management of merchant account management, consumption member account, and return management to ensure trade company and consumption member both sides' interests; Described card system:, comprise trade company's management, consumption member management, order data management and financial management for the consumption member provides swipe the card payment consumption and two kinds of modes of payments of online payment consumption; Described trade company management system:, comprise trade company's management, purchasing management, sales management, stock control, delivery management and financial management for trade company provides commodity from purchasing, store in a warehouse, sell, be dispensed into the unified management platform of financial management.
Wherein, this cooperative digital marketing system also comprise one with the bank payment system of Internet connection, for the consumption member provides bank card payment and Web bank's payment platform, this bank payment system comprises a bank data centers, a bank paying gateway and many bank cards.
Wherein, described merchant tenninal and consumption member terminal are PC; Described online transaction system comprises: a transaction system application server and a transaction system data server, described transaction system application server are used for trade company's management, consumption member management, commodity and order management, and financial management; Described transaction system data server is used for trade company's data management, the management of consumption Member Information, commodity data management, order data management, financial information management; Described third party's payment system comprises third party's payment system application server and third party's payment system data server, described tripartite payment system application server is used for trade company, consumption member's management, the management of trade company, consumption member account, and return management; Described third party's payment system data server is used for backstage trade company, backstage consumption member's management, backstage order management, backstage financial management, real name authentication function, background system management; Described card system comprises a card system application server, card system data server, a plurality of terminal and a plurality of all-purpose card card of swiping the card; Described card system application server is used for trade company's management, consumption member management and financial management; Described card system data server is used for trade company's data management, the management of consumption Member Information, order data management, small amount account data management; Described trade company management system comprises trade company's Management Application Server and trade company's management data server, and described trade company Management Application Server is used for trade company's management, sales management, stock control; Described trade company management data server is used for trade company's data management, order data management, holdings management, receivables data management.Two of the technical problem to be solved in the present invention, be to provide the cooperative digital marketing method, this method is passed through the internet organic combination with online transaction flow process and trade company's management process, simplifies the process of exchange management of trade company, also save simultaneously handling cost, and improved the efficiency of management of trade company.
Two of the technical problem to be solved in the present invention, be to provide the cooperative digital marketing method, this method is with online transaction, online payment and trade company's management organic combination, simplify the transaction and the payment process management of trade company, and the multiple modes of payments is provided, not only can satisfies various crowds' demand, also provide safety guarantee payment, also save simultaneously the handling cost of trade company, and improved the efficiency of management of trade company.
The solution of the above-mentioned technical matters of the present invention is: a kind of cooperative digital marketing method, it is characterized in that, comprise transaction step, payment step, trade company's management process, described transaction step, payment step and trade company's management process are interspersed to carry out, wherein, described transaction step comprises online transaction step and shops's transaction step again, and described payment step comprises online payment step and the shops payment step of swiping the card.
Wherein, described transaction step is the online transaction step, and described payment step is the online payment step, and this cooperative digital marketing method specifically comprises the steps:
Steps A 1, trade company register on the transaction system on the net, set up this system account, upload the commodity data, and register the account data on third party's payment system; Also registration and set up this system account on trade company's management system of trade company, will the account on trade company's management system and on the net the account on the transaction system associate
Steps A 2, consumption member register on the transaction system on the net; And on third party's payment system registration account data;
Steps A 3, consumption member be the free choice of goods and online releasing order on the transaction system on the net, online transaction system is accepted behind effective order the order data to be handled, then order is sent to third party's payment system, simultaneously with the order processing result transmission to trade company's management system;
After steps A 4, third party's payment system receive order, notice consumption member payment; After the consumption member finished payment, third party's payment system changed fund over to guaranty money special family from member's account, sent the delivery of message informing trade company simultaneously;
After steps A 5, the trade company's delivery, described trade company management system is handled the order result, comprise preservation order data, upgrade holdings and set up the receivables data, and stock's lastest imformation passed to described online transaction system, after described online transaction system receives lastest imformation, inventory data in the commodity data is upgraded, and third party's payment system modification order status is " shipped, to be confirmed ";
After steps A 6, consumption member received and confirm, third party's payment system specially changed fund collateral security gold over to merchant account in the family, and reckons up the bill; Or the consumption member receives dissatisfied and initiates and return goods, the freezing and fund is returned to consumption member account, the disputable procedures of arbitration that then enters automatically of both sides of the fund that Cancels Transaction automatically after trade company confirms;
It is " finishing " that steps A 7, third party's payment system are revised order status, and online transaction so far and payment finish.
Or described transaction step is shops's transaction step, and described payment step is shops's payment step, and this cooperative digital marketing method specifically comprises the steps:
Step B1, trade company register on the card system on the net, open the all-purpose card account, and register the account data on third party's payment system;
Step B2, consumption member register on the card system on the net, open the all-purpose card account, and register the account data on third party's payment system;
Step B3, consumption member hold all-purpose card and are stuck under trade company's line the demanding terminal small amount payment of swiping the card of shops of alliance and transfer accounts; Transfer request is uploaded to card system; Or consume the member and locate the free choice of goods and require the brush all-purpose card to stick into to go to consume in trade company, after goods orders was recorded, its Payment Request reached card system;
Step B4, card system transmission requests are to third party's payment system; Third party's payment system is carried out respective handling according to member's account situation; Return the sign of transfer accounts success or failure and give card system;
Step B5, card system write down the accounting data that small amount payment is transferred accounts or swiped the card, and the result is returned to the terminal of swiping the card; The terminal of swiping the card shows, handles, writes card and print relative data according to return results.
Can also be, described transaction step be shops's transaction step, and described payment step is shops's payment step, and this cooperative digital marketing method specifically comprises the steps:
Step C1, trade company register on the card system on the net, open the all-purpose card account, and register the account data on bank payment system;
Step C2, consumption member register on the card system on the net, open the all-purpose card account, and register the account data on bank payment system;
Step C3, consumption member hold bank card demanding terminal small amount payment of swiping the card of shops of alliance under trade company's line and transfer accounts; Transfer request is uploaded to card system; Or consume the member and consume in trade company's place's free choice of goods and requirement brush bank card, after goods orders was recorded, its Payment Request reached card system;
Step C4, card system transmission requests are to bank payment system; Bank payment system carries out respective handling according to member's account situation; Return the sign of transfer accounts success or failure and give card system;
Step C5, card system write down the accounting data that small amount payment is transferred accounts or swiped the card, and the result is returned to the terminal of swiping the card; The terminal of swiping the card shows, handles, writes card and print relative data according to return results.
Cooperative digital marketing system provided by the present invention and method have following advantage: it passes through the internet organic combination with online transaction, online payment and trade company's management, simplify the transaction and the payment process management of trade company, and provide the multiple modes of payments, not only can satisfy various crowds' demand, also provide safety guarantee to payment, realize online ecommerce whole informationization, robotization simultaneously, saved the handling cost of trade company, and improved the efficiency of management of trade company.
[description of drawings]
The present invention is further illustrated in conjunction with the embodiments with reference to the accompanying drawings.
Fig. 1 is the Organization Chart of cooperative digital marketing system of the present invention.
Fig. 2 is the Organization Chart of online transaction system of the present invention.
Fig. 3 is the Organization Chart of third party's payment system of the present invention.
Fig. 4 is the Organization Chart of card system of the present invention.
Fig. 5 is the Organization Chart of trade company of the present invention management system.
Fig. 6 is the Organization Chart of bank payment system of the present invention.
Fig. 7 is the schematic flow sheet of cooperative digital marketing method of the present invention.
Fig. 8 is the schematic flow sheet of first kind of embodiment of cooperative digital marketing method of the present invention.
Fig. 9 is the schematic flow sheet of second kind of embodiment of cooperative digital marketing method of the present invention.
Figure 10 is the schematic flow sheet of the third embodiment of cooperative digital marketing method of the present invention.
[embodiment]
See also shown in Figure 1, a kind of cooperative digital marketing system, it is characterized in that: comprise a plurality of merchant tenninal 1, a plurality of consumption member terminal 2, an online transaction system 3, third party's payment system 4, card system 5, trade company's management system 6, bank payment system 7, they are all by Internet connection.
Wherein, described merchant tenninal 1 and consumption member terminal 2 are PC;
As shown in Figure 2, described online transaction system 3: for trade company and consumption member provide the online trade platform, comprise trade company's management, consumption member management, commodity and order management, and trade company and consumption member's financial management.Described online transaction system 3 comprises a transaction system application server 31 and a transaction system data server 32, and described transaction system application server 31 is used for trade company's management, consumption member management, commodity and order management, and financial management; Described transaction system data server 32 is used for trade company's data management, the management of consumption Member Information, commodity data management, order data management, financial information management; Described transaction system application server 31 further comprises:
One trade company's administration module 311: realize trade company's registering functional, and after the online transaction system audit, become the trade company of this system, simultaneously with trade company's data and account file maintenance to described transaction system data server;
One merchandise control module 312: be used to realize that trade company is published to online transaction system from being about to commodity, and choose for the consumption member through online transaction system audit back;
One member's administration module 313: realize consumption member registration function, and will consume Member Information and be saved to described third party's payment system data server;
One order management module 314: realize the consumption member free choice of goods, confirm to buy the back and form the order data; Be used for the trade company inquiry order that the member descended simultaneously, and to the order processing of delivering;
One data transmission module 315: be used for carrying out the data transmission with other system.
Again as shown in Figure 3, described third party's payment system 4:,, comprise trade company's management, consumption member management to ensure trade company and consumption member both sides' interests for the consumption member provides the online payment platform, the management of merchant account management, consumption member account, and return management; Described third party's payment system 4 comprises third party's payment system application server 41 and third party's payment system data server 42, described tripartite payment system application server 41 is used for trade company, consumption member's management, the management of trade company, consumption member account, and return management; Described third party's payment system data server 42 is used for trade company's data management, the management of consumption Member Information, order data management, financial information management; Described third party's payment system application server bag 41 is drawn together:
One data transmission module 411: be used to receive the order data that described card system application server transmits, and the account data is transferred to the card system application server;
One financial management module 412: be used to manage trade company and consumer member's registration of account data and management, and be used for third party's payment system and reckon up the bill.
One order transport module 413: be used to receive the order data that described transaction system application server transmits;
One order control module 414: be used for trade company and deliver according to the order data and handle and the consumption member affirmation of receiving;
One message transmission module 415: be used to notify the member to pay the bill;
As shown in Figure 4, described card system 5:, comprise trade company's management, consumption member management, order data management and financial management for the consumption member provides swipe the card payment consumption and two kinds of modes of payments of online payment consumption; Described card system 5 comprises a card system application server 51, card system data server 52, a plurality of terminal 53 and a plurality of all-purpose card card 54 of swiping the card; Described card system application server 51 is used for trade company's management, consumption member management and financial management; Described card system data server 52 is used for trade company's data management, the management of consumption Member Information, order data management, small amount account data management; Described card system application server 51 comprises:
One trade company's administration module 511: realize trade company's registering functional, and with trade company's file maintenance to described card system data server;
One member's administration module 512: realize consumption member registration function, and will consume Member Information and be saved to described third party's payment system data server;
One termination management module 513: be used for the transfer request of the described terminal of swiping the card is uploaded to card system, and the result of card system is back to the described terminal of swiping the card;
One data transmission module 514: be used for the order data is transferred to third party's payment system application server, and receive the account data of third party's payment system application server.
As shown in Figure 5, described trade company management system 6:, comprise trade company's management, purchasing management, sales management, stock control, delivery management and financial management for trade company provides commodity from purchasing, store in a warehouse, sell, be dispensed into the unified management platform of financial management.Described trade company management system 6 comprises trade company's Management Application Server 61 and trade company's management data server 62, and described trade company Management Application Server 61 is used for trade company's management, sales management, stock control; Described trade company management data server 62 is used for trade company's data management, order data management, holdings management, receivables data management.Described trade company Management Application Server 61 comprises:
One data transmission module 611: be used for carrying out the data transmission with described online transaction system;
One sales management module 612: be used for the management that trade company realizes selling overall process;
One inventory management module 613: the details that are used for the record product stock of trade company, help clearly management product outbound of trade company, warehouse-in and residue stock quantitative statistics, at any time pay close attention to the surplus inventories or the short situation of product, in time the tank farm stock of minimizing or supplementary improves stock control efficient;
One trade company's administration module 614: be used for the registration and the management of trade company's data and trade company's account data, also be used for trade company management and reckon up the bill, and be used for trade company two system account on online transaction system and the trade company's management system are associated.
As shown in Figure 6, described bank payment system 7: for the consumption member provides bank card payment and Web bank's payment platform, this bank payment system 7 comprises a bank data centers 71, a bank paying gateway 72 and many bank cards 73.
As shown in Figure 7, cooperative digital marketing method of the present invention, comprise transaction step, payment step, trade company's management process, described transaction step, payment step and trade company's management process are interspersed to carry out, wherein, described transaction step comprises online transaction step and shops's transaction step again, and described payment step comprises online payment step and the shops payment step of swiping the card.
See also Fig. 8 and in conjunction with Fig. 1 to Fig. 3, Fig. 5 and shown in Figure 7, Fig. 8 is the schematic flow sheet of first kind of embodiment of cooperative digital marketing method of the present invention.Transaction step described in this embodiment is the online transaction step, and described payment step is the online payment step, and this cooperative digital marketing method specifically comprises the steps:
Steps A 1, trade company register on the transaction system 3 on the net, set up this system account, upload the commodity data by merchant tenninal 1, this step is carried out by the trade company's administration module 311 and the merchandise control module 312 of transaction system application server 31, and with the data of trade company and commodity data storage in described transaction system data server 32;
Trade company is registration account data on third party's payment system 4 also simultaneously, and this step is carried out by the financial management module 412 of third party's payment system application server 41, and with the account data storage of trade company in described third party's payment system data server 42;
Trade company also needs to register and set up this system account on trade company's management system 6, trade company's administration module 614 by trade company's management system 6, perhaps pass through trade company's administration module 311 of online transaction system 3, will the account on trade company's management system 6 and on the net the account on the transaction system 3 associate, so can be with online transaction system 3 and trade company's management system 6 organic combinations.
Steps A 2, consumption member are by consumer's terminal 2 registration on the transaction system 3 on the net, and this step is carried out by the member management module 313 of transaction system application server 31, and the data storage that will consume the member is in described transaction system data server 32;
The consumption member is registration account data on third party's payment system 4 also, this step is carried out by the financial management module 412 of third party's payment system application server 41, and the account data that will consume the member exists in described third party's payment system data server 42;
Steps A 3, consumption member are by consumer's terminal 2 free choice of goods and online releasing order on the transaction system 3 on the net, the order management module 314 of online transaction system 3 is accepted behind effective order the order data to be handled, described then data transmission module 315 is sent to third party's payment system 4 with order, simultaneously with the order processing result transmission to trade company's management system 6;
After the order transport module 413 of steps A 4, third party's payment system 4 receives order, described message transmission module 415 notice consumption member payments; After the consumption member finished payment, third party's payment system 4 changed fund over to guaranty money special family from member's account by financial management module 412 again, and message transmission module 415 sends the delivery of message informing trade company simultaneously;
Steps A 5, trade company by order control module 414 according to the processing of delivering of order data; The data transmission module 611 of described trade company management system 6 receives the order processing result, the order result is carried out respective handling, comprise the order data of preserving, upgrade holdings and set up the receivables data and notice inventory management module 613 is upgraded holdings, guarantee the synchronization of the sequence information management in online transaction system 3 and trade company's management system 6 these two systems, robotization, information-based, need not too much manual operation, thereby simplify the process of exchange supervisory routine of trade company, and with stock's lastest imformation pass to described online transaction be 3 the system, other management of trade company is then realized by described sales management module 612, after described online transaction system 3 receives lastest imformation, inventory data in the commodity data is upgraded, and it is " shipped, to be confirmed " that third party's payment system 4 is revised order status;
Steps A 6, consumption member confirm by order control module 414 after receiving that the financial management module 412 of third party's payment system 4 specially changes fund collateral security gold over to merchant account in the family, and reckons up the bill; Or the consumption member receives dissatisfied and initiate to return goods by order control module 414, the freezing and fund is returned to consumption member account, the disputable procedures of arbitration that then enters automatically of both sides of the fund that Cancels Transaction automatically after trade company confirms;
It is " finishing " that steps A 7, third party's payment system 4 are revised order status, and online transaction so far and payment finish.
See also Fig. 9 and, be the schematic flow sheet of second kind of embodiment of cooperative digital marketing method of the present invention in conjunction with Fig. 1, Fig. 3, Fig. 4 and shown in Figure 7.Transaction step described in this embodiment is shops's transaction step, and described payment step is shops's payment step, and this cooperative digital marketing method specifically comprises the steps:
Step B1, trade company register on the card system 5 on the net by merchant tenninal 1, open the all-purpose card account, this step is carried out with trade company's administration module 511 of server 51 by card system, and with the data storage of trade company described card system according to server 52 in;
Trade company is registration account data on third party's payment system 4 also; This step is carried out by the financial management module 412 of third party's payment system application server 41, and with the account data storage of trade company in described third party's payment system data server 42;
Step B2, consumption member register on the card system 5 on the net, open the all-purpose card account, this step is carried out with the member management module 512 of server 51 by card system, and the data storage that will consume the member described card system according to server 52 in;
The consumption member is registration account data on third party's payment system 4 also, this step is carried out by the financial management module 412 of third party's payment system application server 41, and the account data storage that will consume the member is in described third party's payment system data server 42;
Step B3, consumption member hold all-purpose card card 54 terminal 53 of swiping the card of shops of alliance under trade company's line and require small amount payment to transfer accounts; Transfer request is uploaded to card system 5 by card system with the termination management module 513 of server 51; Or consume the member and consume in trade company's place's free choice of goods and requirement brush all-purpose card card 54, after card system was used the termination management module 513 record goods orders of server 51, data transmission module 514 reached card system 5 with Payment Request;
The data transmission module 514 of step B5, card system 5 receives the sign of transfer accounts success or failure, and by the termination management module 513 record small amount payments accounting data of transferring accounts or swipe the card, by data transmission module 514 result is returned to the terminal 53 of swiping the card again; The terminal of swiping the card 53 shows, handles, writes card according to return results and print relative data is given the consumption member.
See also Figure 10 and, be the schematic flow sheet of the third embodiment of cooperative digital marketing method of the present invention in conjunction with Fig. 1, Fig. 4, Figure 6 and Figure 7.Transaction step described in this embodiment is shops's transaction step, and described payment step is shops's payment step, and this cooperative digital marketing method specifically comprises the steps:
Step C1, trade company register on the card system 5 on the net by merchant tenninal 1, open the all-purpose card account, this step is carried out with trade company's administration module 511 of server 51 by card system, and with the data storage of trade company described card system according to server 52 in;
Trade company is registration account data on bank payment system 7 also, and the account file maintenance is in bank data centers 71.
Step C2, consumption member register on the card system 5 on the net by consumer's terminal 2, open the all-purpose card account, this step is carried out with the member management module 512 of server 51 by card system, and the data storage that will consume the member described card system according to server 52 in;
The consumption member is registration account data on bank payment system 7 also, and handles bank card 73, and this account data is stored in bank data centers 71;
Step C3, consumption member hold bank card 73 terminal 53 of swiping the card of shops of alliance under trade company's line and require small amount payment to transfer accounts; Transfer request is uploaded to card system 5; Or consume the member and consume in trade company's place's free choice of goods and requirement brush bank card 73, after goods orders was recorded, its Payment Request reached card system 5;
The data transmission module 514 of step C5, card system 5 receives the sign of transfer accounts success or failure, and by the termination management module 513 record small amount payments accounting data of transferring accounts or swipe the card, by data transmission module 514 result is returned to the terminal 53 of swiping the card again; The terminal of swiping the card 53 shows, handles, writes card according to return results and print relative data is given the consumption member.
Cooperative digital marketing system provided by the present invention and method have following advantage: it will be handed on the net Easily, the management of online payment and trade company is by the internet organic combination, simplify the transaction of trade company and paid Thread management, and multiple payment mode is provided, not only can satisfy various crowds' demand, payment is also provided Safety guarantee, realized simultaneously online ecommerce whole information, automation, saved trade company Management cost, and improve the management efficient of trade company.
Claims (7)
1, a kind of cooperative digital marketing system, it is characterized in that: comprise a plurality of merchant tenninal, a plurality of consumption member terminal, an online transaction system, third party's payment system, card system, trade company's management system, they are all by Internet connection, wherein
Described online transaction system: for trade company and consumption member provide the online trade platform, comprise trade company's management, consumption member management, commodity and order management, and trade company and consumption member's financial management;
Described third party's payment system: for the consumption member provides the online payment platform,, comprise trade company's management, consumption member management, the management of merchant account management, consumption member account, and return management to ensure trade company and consumption member both sides' interests;
Described card system:, comprise trade company's management, consumption member management, order data management and financial management for the consumption member provides swipe the card payment consumption and two kinds of modes of payments of online payment consumption;
Described trade company management system:, comprise trade company's management, purchasing management, sales management, stock control, delivery management and financial management for trade company provides commodity from purchasing, store in a warehouse, sell, be dispensed into the unified management platform of financial management.
2, cooperative digital marketing system according to claim 1, it is characterized in that: also comprise one with the bank payment system of Internet connection, for the consumption member provides bank card payment and Web bank's payment platform, this bank payment system comprises a bank data centers, a bank paying gateway and many bank cards.
3, cooperative digital marketing system according to claim 1 and 2 is characterized in that:
Described merchant tenninal and consumption member terminal are PC;
Described online transaction system comprises: a transaction system application server and a transaction system data server, described transaction system application server are used for trade company's management, consumption member management, commodity and order management, and financial management; Described transaction system data server is used for trade company's data management, the management of consumption Member Information, commodity data management, order data management, financial information management;
Described third party's payment system comprises third party's payment system application server and third party's payment system data server, described tripartite payment system application server is used for trade company, consumption member's management, the management of trade company, consumption member account, and return management; Described third party's payment system data server is used for backstage trade company, backstage consumption member's management, backstage order management, backstage financial management, real name authentication function, background system management;
Described card system comprises a card system application server, card system data server, a plurality of terminal and a plurality of all-purpose card card of swiping the card; Described card system application server is used for trade company's management, consumption member management and financial management; Described card system data server is used for trade company's data management, the management of consumption Member Information, order data management, small amount account data management;
Described trade company management system comprises trade company's Management Application Server and trade company's management data server, and described trade company Management Application Server is used for trade company's management, sales management, stock control; Described trade company management data server is used for trade company's data management, order data management, holdings management, receivables data management.
4, a kind of cooperative digital marketing method, it is characterized in that, comprise transaction step, payment step, trade company's management process, described transaction step, payment step and trade company's management process are interspersed to carry out, wherein, described transaction step comprises online transaction step and shops's transaction step again, and described payment step comprises online payment step and the shops payment step of swiping the card.
5, cooperative digital marketing method according to claim 4 is characterized in that, described transaction step is the online transaction step, and described payment step is the online payment step, and this cooperative digital marketing method specifically comprises the steps:
Steps A 1, trade company register on the transaction system on the net, set up this system account, upload the commodity data, and register the account data on third party's payment system; Also registration and set up this system account on trade company's management system of trade company, will the account on trade company's management system and on the net the account on the transaction system associate;
Steps A 2, consumption member register on the transaction system on the net; And on third party's payment system registration account data;
Steps A 3, consumption member be the free choice of goods and online releasing order on the transaction system on the net, online transaction system is accepted behind effective order the order data to be handled, then order is sent to third party's payment system, simultaneously with the order processing result transmission to trade company's management system;
After steps A 4, third party's payment system receive order, notice consumption member payment; After the consumption member finished payment, third party's payment system changed fund over to guaranty money special family from member's account, sent the delivery of message informing trade company simultaneously;
After steps A 5, the trade company's delivery, described trade company management system is handled the order result, comprise preservation order data, upgrade holdings and set up the receivables data, and stock's lastest imformation passed to described online transaction system, after described online transaction system receives lastest imformation, inventory data in the commodity data is upgraded, and third party's payment system modification order status is " shipped, to be confirmed ";
After steps A 6, consumption member received and confirm, third party's payment system specially changed fund collateral security gold over to merchant account in the family, and reckons up the bill; Or the consumption member receives dissatisfied and initiates and return goods, the freezing and fund is returned to consumption member account, the disputable procedures of arbitration that then enters automatically of both sides of the fund that Cancels Transaction automatically after trade company confirms;
It is " finishing " that steps A 7, third party's payment system are revised order status, and online transaction so far and payment finish.
6, cooperative digital marketing method according to claim 4 is characterized in that, described transaction step is shops's transaction step, and described payment step is shops's payment step, and this cooperative digital marketing method specifically comprises the steps:
Step B1, trade company register on the card system on the net, open the all-purpose card account, and register the account data on third party's payment system;
Step B2, consumption member register on the card system on the net, open the all-purpose card account, and register the account data on third party's payment system;
Step B3, consumption member hold all-purpose card and are stuck under trade company's line the demanding terminal small amount payment of swiping the card of shops of alliance and transfer accounts; Transfer request is uploaded to card system; Or consume the member and locate the free choice of goods and require the brush all-purpose card to stick into to go to consume in trade company, after goods orders was recorded, its Payment Request reached card system;
Step B4, card system transmission requests are to third party's payment system; Third party's payment system is carried out respective handling according to member's account situation; Return the sign of transfer accounts success or failure and give card system;
Step B5, card system write down the accounting data that small amount payment is transferred accounts or swiped the card, and the result is returned to the terminal of swiping the card; The terminal of swiping the card shows, handles, writes card and print relative data according to return results.
7, cooperative digital marketing method according to claim 4 is characterized in that, described transaction step is shops's transaction step, and described payment step is shops's payment step, and this cooperative digital marketing method specifically comprises the steps:
Step C1, trade company register on the card system on the net, open the all-purpose card account, and register the account data on bank payment system;
Step C2, consumption member register on the card system on the net, open the all-purpose card account, and register the account data on bank payment system;
Step C3, consumption member hold bank card demanding terminal small amount payment of swiping the card of shops of alliance under trade company's line and transfer accounts; Transfer request is uploaded to card system; Or consume the member and consume in trade company's place's free choice of goods and requirement brush bank card, after goods orders was recorded, its Payment Request reached card system;
Step C4, card system transmission requests are to bank payment system; Bank payment system carries out respective handling according to member's account situation; Return the sign of transfer accounts success or failure and give card system;
Step C5, card system write down the accounting data that small amount payment is transferred accounts or swiped the card, and the result is returned to the terminal of swiping the card; The terminal of swiping the card shows, handles, writes card and print relative data according to return results.
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| CNA2008100724173A CN101477665A (en) | 2008-12-19 | 2008-12-19 | Cooperative digital marketing system and method |
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