CN101455058B

CN101455058B - The method of the use activity of record and collection media apparatus

Info

Publication number: CN101455058B
Application number: CN200780019623.1A
Authority: CN
Inventors: T·比歇尔; T·T·苏利万
Original assignee: Dell Products LP
Current assignee: Dell Products LP
Priority date: 2006-05-30
Filing date: 2007-05-30
Publication date: 2016-11-30
Anticipated expiration: 2027-05-30

Abstract

A kind of for collecting, evaluate and utilize the system (Fig. 1) of use activity, this system includes one or more media apparatus and has the network of rating services (158).Media apparatus includes record service (115), for the record use activity when media content is accessed and plays, share, delete and/or stores.When there being the connection to network, activity is used to be sent to rating services (158).Rating services is evaluated described use activity and prepares to use report, and described use report can be sent to one or more content providers and/or can be used improvement program and/or affect advertising decisions.Content providers to media apparatus by sending the list of possible song choices and can receive and collected ballot by the polled data collected by the record service (115) on media apparatus.Evaluating polled data and prepare vote report, this vote report can be used improvement programme content and/or affects advertising decisions.

Description

The method of the use activity of record and collection media apparatus

Technical field

The invention mainly relates to radio and network communication field.More particularly, the present invention relate to from media apparatus record and the system and method for collection use activity.

Background technology

Along with digital media content with for distributing and access the development of method of digital media content, music industry there occurs revolutionary change.Such as, satelline radio or digital audio radio service (DARS) are the broadcast of the digital audio program directly carried out to subscriber or user by satellite.By satelline radio, subscriber can receive high-quality, unremitting numerical data, such as radiobroadcasting by many different radio channels.Digital radio content includes such as digital quality music, radio talk, physical culture, news, weather etc..Traditionally, such as FM radio and the wireless terrestrial broadcast media of AM allow radio signal to be broadcasted to the audience with FM or AM receptor widely.

Generally, Audio content provider relies on those to monitor the sum that the audio active of some audiences scientifically assesses the audience of content with the evaluation companies using statistical analysis technique.Satellite radio station, commercial radio station and other content providers can use these data to adjust advertising expenditure and/or to improve programme content.

Currently, not having effectively, method is to monitor the audio active of audience, particularly when user uses mobile audio devices when.The monitoring carried out by evaluation company generally includes to send to audience listens to daily record, and audience can manually write their activity in this daily record.But, the error level of the method is to go accurate recording audio active to change the most in earnest according to audience.Although it addition, audience is such as by this information of E-mail transmission, but can occur intrinsic time lag, this makes to submit this information and reduces for the efficiency of analysis or decision-making in real time.

Thus, currently there are needs in the improvement to the method and system of the audio active for monitoring audience.

Summary of the invention

The present invention is by the use activity that is able to record that on the media apparatus of user and the problem overcoming above and other.Initially, media device accesses is from the media content of the various resources including the content providers in local storage and network.In the enterprising usage activity of media content, this use activity can include selecting media content for playing, select media content for storing on local storage, and and other people sharing media content.Record service log use activity and after detecting a network connection, is connected by network and transmits this use activity to rating services.

According to another implementation of the invention, rating services is collected and evaluates the use data being monitored to.The use activity that media apparatus is recorded is received by rating services and is evaluated based on any factor in a large amount of factors, and described factor includes time, similar activity, geographic area, the school of music content, user number statistics etc..The use activity being evaluated can be used to prepare an activity based on any classification or multiple report.Report can be sent to one or more media content provider (or close in real time) by real time.Alternatively or additionally, report can assessed service or media content provider use to improve programme content, formulate advertising strategy or any combination of both.

According to another implementation of the invention, be monitored to use data are voted or collect during public opinion poll and evaluated to content providers carrying out.Content providers sends possible list of media options (such as song choices) to multiple media apparatus.This list can be visually apparent in the display of media apparatus and/or audibly be showed by media apparatus.User votes on specific media content and this information is recorded on media apparatus and is transmitted to be received by content providers by media apparatus.Content providers is evaluated polled data (such as counting ballot) and prepares vote report, and this vote report can be used to affect advertising decisions, improve programme content or the purpose for any other by content providers.

Embodiment within the scope of the invention includes the media apparatus with audio application, and described audio application is for accessing from local storage and/or passing through the network audio content from content providers.Media apparatus also includes storing device (such as local storage), is used for storing media content；And network interface, it is used for being connected to network and uses data to transmit and receive media content from content providers.It addition, media apparatus includes record service, it is used for recording use data.

These and other advantages of the present invention and feature will be become more fully apparent by explained below and appended claim, or can understand from the practice of the present invention proposed below.

Accompanying drawing explanation

In order to the present invention is expanded on further, illustrates that the present invention is done by the detailed description of the invention of the present invention by referring to accompanying drawing and more specifically describe.It is to be understood that these accompanying drawings only describe the typical embodiment of the present invention, is therefore not considered as limiting the scope of the invention.By using accompanying drawing in more detail and be specifically described and explain the present invention, wherein:

Fig. 1 shows the exemplary environments for realizing inventive feature according to an embodiment of the invention；

Fig. 2 shows the various three-dimensional views of the example media device according to an embodiment of the invention；

Fig. 3 shows the example data being included in record service data according to an embodiment of the invention；

Fig. 4 shows the illustrative methods of the use activity on recording medium device according to an embodiment of the invention；

Fig. 5 shows the illustrative methods for receiving and evaluate use data according to an embodiment of the invention；

Fig. 6 shows the illustrative methods for receiving and evaluate polled data according to an embodiment of the invention.

Detailed description of the invention

In the detailed description of various embodiment below, with reference to the accompanying drawing as a part herein, show enforcement only certain exemplary embodiments of this invention the most in an exemplary fashion.Should be appreciated that the embodiment that can use other without departing from the scope of the invention and the change making structure.

The present invention relates to system and method, described system and method is used for monitoring and report that the user's of network equipment (including media apparatus) listens to activity, and using this information to be dynamically refining the transmission of media content and to use for other business, such as advertisement, distributing promotions content and other business and/or non-commercial use.Although being described herein the many examples about audio content, but it should be appreciated by those skilled in the art that the principle of the present invention can also be applied to other media contents of such as audio-visual content.

With reference to Fig. 1, it is shown that for monitoring the exemplary environments of the audio active of user.Environment 100 includes the device 102 communicated with network 150.In one embodiment, media apparatus 102 is the special audio device being configured to play audio content, such as the portable audio of portable receiver, home stereo systems or individual in automobile.In another embodiment, media apparatus 102 can be fexible unit, such as desk computer, notebook computer, personal digital assistant, mobile phone or have other devices except playing other use in addition to media content.Such as, media apparatus 102 can be configured as the plug-and-play apparatus of computer.Device 102 can also run other media contents, such as video content, web content, television content, content of text etc. or their any combination.Described device can also be video player, personal digital assistant, satellite radio etc. or their any combination.

In this example, with reference to audio content, device 102 is discussed.Device 102 includes the application program 106 being configured to receive and playing audio content or other guide.Based on copyright problem and/or according to the right relevant to audio content, audio content is stored in storage device 108 to be accessed by audio application 106.Such as, content providers can also apply the right that there is no need to associate with copyright problem.Device 102 can play the audio content being stored on device.And, some audio contents can be play by audio application 106 in the case of being not stored at storing device 108, such as flowing content.Graphic user interface 110 allows user to select audio content to receive and/or to store and to select to play which audio content.Graphic user interface 110 also is able to provide the user other input options, such as, delete and share audio content.It addition, in one embodiment, user can choose whether activation record service (will be described below) by graphic user interface 110, and in another embodiment, the activation of record service is automatic.

Audio application 106 accesses the audio content of automatic network 150 by network interface 112.Media apparatus 102 can be linked to network 150 by wired or wireless connections by network interface 112.The audio content from any Audio content provider in a large amount of Audio content provider can be accessed by network 150.

In one embodiment, Audio content provider 152 sends audio content by wireless network 153.Such as, wireless network 153 can include Satellite radio providers, and this Satellite radio providers uses digital radio to send the signal broadcasted by satellite network 154, and described satellite network 154 includes one or more telecommunication satellite.Satelline radio has obtained popular recently, because audience is no matter where, as long as just can follow certain channel in the range of emitter.It is able to receive that in the embodiment of satellite radio signal at media apparatus 102, network 150 includes for the satellite radio transmission signals from Audio content provider 152 is sent to satellite (not shown), and this satellite sends described signal with a certain frequency.And, network 150 can include the local repeater for transmitting satellite-signal in the place that satellite-signal is likely to be blocked.

And, it being configured to receive wireless satellite transmissions at media apparatus 102, network interface 112 includes receptor 114, and this receptor 114 includes the antenna for receiving satellite communication transmission.Audio application 106 and/or network interface 112 also include the module for being decoded satellite radio transmission signals and play, this module makes application program 106 and/or the interface 112 can be with one or more proprietary Radio Satellite system communication, and described proprietary Radio Satellite system can use the proprietary codec for Audio data compression, proprietary modulation technique and/or for encryption and the proprietary method of conditional access.Satelline radio generally also transmits the data (PAD or metadata) that program is relevant, and the artist of every song and exercise question or the program of channel and title.

In another embodiment, wireless network 153 can include one or more blue tooth radio network and IEEE802.11 standard wireless network 156.IEEE802.11 standard contains wireless protocols family, such as, but be not limited to WiFi etc..WAP in 802.11 networks 156 carrys out Broadcast SSIDs (service set identifier, network name) by being referred to as the packet of radio signal (beacon).Which WAP network interface 112 is alternatively coupled to.In some cases, network interface 112 can select between two WAPs based on signal length.

Thus, 802.11 networks 156 allow media apparatus 102 to receive digital content from such as WWW, LAN or other networks.In one embodiment, satellite radio network 154 recited above may be coupled to 802.11 WAPs to allow media apparatus 102 to receive satellite radio content by 802.11 networks 156.And, using 802.11 networks 156, the media content of other forms also is able to be sent to media apparatus 102, including, but not limited to terrestrial radio broadcast (such as AM and FM) and video (such as TV).In some cases, 802.11 networks 156 allow also to be attached with ad hoc mode, and ad hoc mode makes media apparatus 102 to be connected directly to one another.

In another embodiment again, network 150 can include cable network 157, and this cable network 157 allows media apparatus 102 by cable network reception media content.This cable network is well known in the art, and may be coupled to other wireless networks of such as satellite network 154 and/or 802.11 network 156.It will be understood to those skilled in the art that and utilize benefit disclosed by the invention, device 102 can receive content from other RF networks of such as cellular network, AM network, FM network and DAB network.

Media apparatus 102 also includes record service 116, and this record service 116 automatically monitors and obtains use activity and need not user's interference.Record service 116 can be monitored and play what channel, how long channel has been play, play particular audio content, audio volume change, whether audio content is downloaded and when channel is switched with where channel is switched to.As used herein, term " channel " is used to refer to any resource of audio content, such as, but be not limited to come automatic network 150 by the transmission (i.e. Streaming Media streaming) directly play by media apparatus 102 while transmitting, the transmission being stored on media apparatus 102 carrying out automatic network, access from storage device 108 and the audio content of the storage play by media apparatus 102, be the most directly the broadcasting of other guide of audio content, described is the most directly that the other guide of audio content is such as, but be not limited to WWW and video content etc..In audio content is sent to an embodiment of media apparatus 102 in a digital format, record service 116 can store the metadata relevant to audio content and relevant timestamp.

The systematic function of media apparatus 102 is also monitored in record service 116 on media apparatus 102, such as, but be not limited to being used for receiving bandwidth and other the system capability, the such as existence of graphic user interface 110, browser application, instant message application program, email application, voice e-mail application program, text message applications program etc. that the network (such as satellite network 154,802.11 network 156 or cable network 157) of audio content, network interface 112 and/or network 154,156,157 provide.

In one embodiment, the record on media apparatus 102 services 116 existence detecting networks 150 data being monitored in real time or periodically to rating services 158 transmission.In another embodiment, even if when transmitting in real time, record service 116 can use storage device 108 to keep to record and service relevant data.And, record service 116 can work as media apparatus 102 outside network 150 time storage device 108 in store data, then in the presence of network 150 being detected transmit information.Thus, in one embodiment, the network interface 112 on media apparatus 102 includes the emitter 115 for sending data to network 150.Broadly, network interface 112 includes communicating necessary any hardware or software (depending on the network (i.e. wireless network 153 and/or cable network 157) selected by user) with network 150.

Network 150 includes the rating services 158 collecting data from one or more media apparatus 102.Collected data can when collecting by anonymity not allow to be mapped to the behavior of listening to the ability of specific device, or the mapping to specific device can be kept.In the hybrid mode of both modes, the use data of device are mapped to new, unique device identification by algorithm, so that use data set self can not be used for being mapped to the behavior of listening to discernible device, but all uses of specific device still can tracked and analysis.In one embodiment, data be collected, anonymous, add up to and/or analyze with on a real-time basis or determine occupation mode in historical basis.Then user data may be used to determine whether whether the popularity of some audio content, the popular period of user's use every day and these results are affected by available specific bandwidth.Channel conversion can represent and prefers other audio contents or do not like some audio contents, and rating services 158 can be helped to determine like and do not like which specific audio content.And, user data can be separated according to geographic area and other demographic informations (such as sex, age, musical genre) etc..

Geographical and/or demographic information can be collected in several ways.Such as, user's geography/demographic information can be by the application program on device 102 or module collection, and described device 102 allows equipment user to indicate home zip code, age and other information.Alternatively or additionally, geographical and/or demographic information can be collected from backend service billing system (not shown).In this case, rating services can be with backend service billing system communication with gather information, and this information includes the billing zip code of the specific device to its collection data.

User data can be sent to Audio content provider 152 by rating services 158, and this Audio content provider 152 can use these data to improve audio content program.Such as, Audio content provider 152 can increase play the frequency of certain song, for the distribution of more preferable bandwidth Suitable content and more frequently play some song etc. in some geographic area.

Evaluation can also be used for other commercial objects by Audio content provider 152, such as determining advertising expenditure, distributing promotions content etc. and their any combination.Such as, compared to showing time period of less User Activity, Audio content provider 152 can be proved to some time period of what more user listened to with higher price charge in one day.Because data include analyzing rather than being analyzed, selected their a few users of activity manually recorded so data are more accurate of the user of logarithm million.And, because data can be closer to the most analyzed, it is possible to adjust advertising expenditure on a real-time basis.Further, since User Activity is divided into various activity, such as, flowing into (streaming) and download, advertisement can change according to the type of user behavior.Thus, the information about User Activity is particularly useful for advertiser, and more more accurate than the traditional method measuring the activity of listening to thoroughly, and this traditional method generally includes the daily record of a few users selected by use.

Fig. 2 shows that the three-dimensional view of an embodiment of the media apparatus 202 with display and navigation sector, described display and guider can be used in conjunction with inventive feature.Media apparatus 202 can be to the media apparatus 102 of application Fig. 1.In this example, media apparatus 202 is hand-held device, although bigger device can also be used.Media apparatus 202 includes the display 260 with various display mode.User can use remote control (not shown), voice command that the electromechanical keys of such as arrow key and alphanumeric key on touch pad 262, keyboard, the soft keyboard 264 on display 260, navigation disk, other device button 266 are relevant to media apparatus 202 or come mutual with media apparatus 202 by mobile communications device in a specific way.Media apparatus 202 can also include the port 268 for connecting audio earphone and for media apparatus 202 is linked to docking station or the port 270 of the adapter for media apparatus charging.Certainly, media apparatus 202 can include any kind of structure and the design being considered within the scope of embodiments of the present invention.

Fig. 3 shows that display can be by record service 116 transmission of Fig. 1 and/or the block diagram of the example data 300 of storage.Service data 300 can include ID 302, network ID 304, timestamp 306, metadata 310, geographical position 312 and user's demographics 314 that Activity Type 308 (such as flow into, download, play) is relevant to specific media content.Replace or except ID 302, service data 300 can also include servicing ID.It is appreciated that some information can be included in the ID 302 transmitted in data or service ID and obtained only by having.Such as, in FIG, rating services 158 and/or media content provider 152 can essentially the long-range user demographic information of storage medium device 102 or brief introduction, and based on receiving ID 302, user's demographics can be mated.

Fig. 4 shows for utilizing the media apparatus 102 of Fig. 1 to realize the illustrative methods 400 of various aspects of the invention.402, media apparatus 102 accesses audio content.In one embodiment, this includes being connected to network 150 by network interface 112 and receiving the media apparatus 102 of audio content from network 150.As set forth above, it is possible to by any the most wired or wireless network access audio content.User can use graphic user interface 110 to select network and specific Audio content provider initially.Another embodiment also includes the media apparatus 102 from storage device 108 accesses audio content, such as, use the hand push button on graphic user interface 110 or media apparatus.

404, after accesses audio content, media apparatus 102 holds usage activity on media content.User can use graphic user interface 110 to select to play the audio content accessed.User can select the audio content that storage is accessed in storage device 108.User can also use graphic user interface 110 and other audiences to share content.

406, the use activity of record service 116 identification user.In one embodiment, this can be included in storage device 108 and store User Activity, until record service 116 can will send information to network 150.In another embodiment, this includes identifying user's use activity simply.Thus, data " record " and are not necessarily required to memory element.

408, record service 116 detection is connected with the network of network 150.

410, if be detected that network connects, use activity is sent to network 150 by record service 116.In one embodiment, record service 116 can make data keep a period of time until network 150 being detected in storage device 108.In another embodiment, if media apparatus 102 has been coupled to network 150, record service 116 sends data after record activity immediately, and selectively can store this use activity in storage device 108.In one embodiment, it is sent to that the data of network 150 can include showing in figure 3 and according to the information described in Fig. 3, such as, but be not limited to device ID, ID 302, network ID 304, timestamp 306, metadata 310, geographical position 312 and user's demographics 314. that Activity Type 308 (such as flow into, download, play) is relevant to specific media content

Fig. 5 shows and utilizes the illustrative methods 500 realizing various aspects of the invention according to the rating services 158 of Fig. 1.502, rating services 158 receives from one or more media apparatus 102 and includes that the record of use activity uses data.504, rating services 158 evaluates this use activity.This can include carrying out Evaluation Activity based on time, similar activity, geographic area, the content of musical genre, demographics etc..Evaluate use activity to include anonymity and/or add up to the use data from multiple media apparatus 102.

506, rating services 158 can prepare a report to be sent to Audio content provider 152 based on any classification that Audio content provider is wanted.

508, rating services 158 sends report to Audio content provider 152.In one embodiment, as it has been described above, Audio content provider 152 and rating services 156 can be identical entities.In one embodiment, as close possible to real-time preparation and turn in a report thus Audio content provider 152 can based on report carry out decision-making.

510, Audio content provider 152 uses described information to improve its programme content.Or, Audio content provider 152 can use described information to decide through consultation advertising expenditure, can be proved to audience's more active time period and/or area increase advertising expenditure, and reduce advertising expenditure in the time period that audience less enlivens and/or area.Alternatively or additionally, described information can be used for any other commercial object by Audio content provider 152.

Although user really listen to certain audio content to use described result can not fully prove whether, but the invention provides bigger definitiveness, i.e. user at least have accessed this audio content, and this has actually listened to audio content than user and has had the most higher probability.Thus, compared to relying on sales volume or manual record of listening to guess what content audience wants to listen to, the invention provides higher accurate rank.

Fig. 6 shows that the Audio content provider 152 utilizing Fig. 1 is to realize the illustrative methods 600 of various aspects of the invention.In one embodiment, network 150 (particularly 802.11 network 156) can allow for point-to-point connection.Alternatively or additionally, network 150 makes it possible to record the interactively input from media apparatus.Such as, in the present embodiment, the interactively input being recorded or User Activity are the ballots carried out by the user of media apparatus.

602, Audio content provider 152 is sent in the list of possible media content choices (such as song) to be play of ensuing time.List can be received media apparatus 102 by network interface 112 and play by audio application 106 and/or show on graphic user interface 110.User listens to or checks selection, then inputs his/her preference in graphic user interface 110 (or some other input mode, such as hand push button).This preference is recorded service 116 detection, and user preference is sent back rating services 158 and/or Audio content provider 152 by this record service 116.

In this embodiment, similar all data can be returned to Audio content provider 152.The data 180 being transferred back to Audio content provider 152 can include device ID, ID 302, network ID 304, timestamp 306, can reflect the metadata 310 of specific media content, geographical position 312 and user's demographics 314 that the Activity Type 306 of the ballot of user, instruction user select from song choices list.

604, Audio content provider 152 receiving record data (i.e. polled data) and selectively add up to the result from multiple users.606, Audio content provider 152 evaluates the polled data from multiple media apparatus 102, and this can include adding up to the result from multiple media apparatus.608, Audio content provider 152 prepares vote report.

610, using vote report, Audio content provider uses described result to improve its programme content.Such as, Audio content provider uses described result to play one or more option.Audio content provider 152 can play the song being most voted, or can with audience vote in from the order to favorite song least liked to play song.610, Audio content provider 152 can also use described result to affect advertising decisions.Such as, advertising expenditure can be weighed according to the quantity of the audience answering public opinion poll, those audiences voted to the option that ballot is most are indicated to listen to radiobroadcasting before/after song the most immediately, so more likely listening to any advertisement before or after the song that broadcasting ballot is most.Alternately or additionally, 610, described result can be used for any commercial object by Audio content provider.Such as, Audio content provider authorizes promotional content can to specific voter, such as next voter, the 100th voter, final vote person etc..In method 600, it is possible to understand that step 602 can be performed to step 610 by Audio content provider 152 and/or rating services 158 by structure as required.

Embodiments of the present invention include special purpose device or system, and this special purpose device or system include hardware and/or component software.Embodiment within the scope of the invention also includes computer-readable medium, and on this medium, storage has executable instruction or data field.This computer-readable medium can be any available medium that can be accessed by universal or special computer.Unrestriced mode in an illustrative manner, this computer-readable medium can include that RAM, ROM, EEPROM, CD-ROM or other optical disk storage apparatus, disk storage device or other magnetic memory apparatus maybe can be used to store the executable instruction of needs or data field and other the medium any that can be accessed by a general purpose or special purpose computer.Above-mentioned combination also should be included in the range of computer-readable medium.Executable instruction includes such as making general purpose computer, special-purpose computer or special processor perform some function or the instruction and data of function group.

It will be appreciated by those skilled in the art that the present invention can implement together with including hand-held device, multicomputer system, based on microprocessor or other computer system configurations of programmable consumer electronic products, network PC, microcomputer, mainframe computer etc..The present invention can also implement in the distributed computing environment that task is performed by the remote processing device of communication network links.In a distributed computing environment, program module may be located on local and remote memory storage apparatus.

The present invention can embody with other concrete forms in the case of without departing from the spirit or essential characteristics of the present invention.Described embodiment is considered to be only exemplary and indefiniteness in every respect.Therefore, the scope thereof be determined by the claims that follow rather than is determined by description before.Being changed in the identical meaning or scope of claim is all included within the scope of the claims.

Claims

1. a method for the use activity on recording medium device (102), described media apparatus (102) being configured to communicate with computer network (150), described method includes:

Utilization is able to access that the media apparatus (102) of network (150) carrys out access media content；

Described media apparatus (102) is utilized to hold usage activity on described media content；

Monitor the service data of described use activity on described media content, wherein said service data quilt Monitoring be at least partially based on following in the information of one: the source of described media content, described media content Persistent period, described media content audio volume change, described media content download with described Metadata that media content is associated and with between multiple sources of media content, switch the time being associated Stamp；

Record the service data of the use activity monitored at described media apparatus (102) place, Qi Zhongsuo That states that media apparatus (102) is configured in the case of not having user to interfere that record automatically monitored makes By movable service data；

Detect that the network of described network (150) connects；And

Connected by described network and the service data of the use activity monitored are sent to rating services (158), wherein said rating services (158) receives use activity from multiple media apparatus (102) Service data also use the service data of described use activity to evaluate by described media apparatus (102) visit The media content asked,

Wherein said use activity farther includes to represent and is carried out by the user of described media apparatus (102) The polled data of ballot；

Wherein said polled data is configured to instruction and is sent to for from media content provider (152) The user preference of at least one in the possible media content selection of described media apparatus (102)；

It is characterized in that,

The use activity monitored of described media apparatus (102) place record includes described media apparatus (102) bandwidth that network interface (112) and network (154,156,157) provide；And

Described media apparatus (102) is configured to the use activity monitored from described rating services (158) described media content provider (152) it is sent to；

Wherein said media content provider (152) is configured with monitored use activity and adjusts Whole described media content, to obtain the distribution of more preferable bandwidth；

Wherein said media content provider (152) is configured to evaluate from the plurality of media apparatus (102) described polled data evaluation based on described polled data that at least one in is received come Prepare vote report；And

Wherein said media content provider (152) is configured to be used for described vote report Below one or more:

Improving media content, this media content is made this media content by described media content provider Can be used for described media apparatus (102)；And

Weigh the advertising expenditure collected by described media content provider (152).

Method the most according to claim 1, the method also includes selecting described network (150), Described media content can be accessed by this network.

Method the most according to claim 2, wherein access media content includes:

Being connected to described network (150), described media content can be accessed by described network；

Select described media content；And

Described media content is received from described network (150).

Method the most according to claim 1, wherein said media content is from described media apparatus (102) On storage device be accessed.

Method the most according to claim 1, wherein said network connects and includes that cable network connects One in connecting with wireless network or many persons.

Method the most according to claim 1, wherein holds usage activity on described media content Including the one in following operation or many persons:

Select described media content to reset；

Select described media content to store on described media apparatus (102)；And

Share described content.

Method the most according to claim 1, the method is additionally included in described media apparatus (102) Storage device in store described use activity.

Method the most according to claim 1, is wherein connected by described network and makes described in transmitting The one in the following or many persons is included: corresponding with described media apparatus (102) with activity Device ID；The ID corresponding with the user of described media apparatus (102)；Network ID；Time Stamp；Including the Activity Type flowing into, download or play media content；The unit relevant to specific media content Data；Geographical position；And user's demographics.

9. one kind by the rating services (158) in network (150) perform for from one or many Individual media apparatus collects the method using data, and described method includes:

The service data of the use activity on monitoring media content, wherein said service data are monitored at least Be based partially on following in the information of one: the source of described media content, described media content lasting time Between, the change of the audio volume of described media content, the download of described media content and described media content The metadata that is associated and with between multiple sources of media content, switch the timestamp being associated；

Receive at described rating services (158) place and complain to the higher authorities about an injustice and request fair settlement with at one or more media apparatus (102) The use data that the media content asked is relevant；

Evaluate described use data to determine occupation mode；

Prepare to use report based on the use data evaluated；And

One in operation or many persons below performing:

Send the report to media content provider (152)；And

Described report is used for commercial object；

Wherein said polled data is configured to indicate for from described media content provider (152) biography Deliver to the user preference of at least one during the possible media content of described media apparatus (102) selects；

It is characterized in that,

The use data monitored of described media apparatus (102) place record include described media apparatus (102) bandwidth that network interface (112) and network (154,156,157) provide；

Described media apparatus (102) is configured to the use data monitored from described rating services (158) described media content provider (152) it is sent to；And

Wherein said media content provider (152) is configured with monitored use data and adjusts Whole described media content, to obtain the distribution of more preferable bandwidth；

Method the most according to claim 9, wherein evaluates described use data to determine user Formula includes the one in following operation or many persons: make from one or more media apparatus (102) Use data anonymous；And add up to the use data from multiple media apparatus (102).

11. methods according to claim 9, wherein said occupation mode includes in the following one Person or many persons: the popularity of specific media content, and the popular period that every day, user used.

12. methods according to claim 9, wherein according to by described media content provider (152) One or more classification being supplied to described rating services (158) prepares described use report.

13. methods according to claim 9, are wherein used for commercial object by described report and include making With described report so that: improve by described rating services (158) to one or more media fill Put the programme content that (102) provide, change the advertising expenditure collected by described rating services (158)； Or authorize a surname to one or more user relevant to one or more media apparatus (102) Pass content；Or the combination of said two devices.

14. methods according to claim 13, wherein use described report to change by institute's commentary The advertising expenditure that fixed service (158) is collected includes that using described report to come with advertiser confers advertising expense With, the described report of this use to confer advertising expenditure with advertiser and includes for indicated by described report Time period and region that the user of one or more media apparatus (102) is more active increase expense With, and/or the user for the one or more media apparatus (102) indicated by described report Expense is reduced in less active time period or region.

15. methods according to claim 9, wherein said use data include in the following One or many persons:

The device identification corresponding with one or more media apparatus (102)；

The user identifier corresponding with the user of one or more media apparatus (102)；

The network identifier corresponding with particular network, in one or more media apparatus (102) On carry out access media content by described particular network；

To on one or more media apparatus (102) when access media content relevant time Between stab；

User Activity, this User Activity includes being accessed by one or more media apparatus (102) Channel, accessed the time quantum of described channel, sound by one or more media apparatus (102) Amount change and the specific media content play by one or more media apparatus (102)；

Relevant at the upper described media content accessed of one or more media apparatus (102) Metadata；

The geography of the one or more media apparatus (102) when described media content is accessed Position；And

The user demographics corresponding with the user of one or more media apparatus (102).

16. methods according to claim 15, the user of wherein corresponding media apparatus (102) Demographics is collected by the one in the following or many persons:

Application program on the media apparatus (102) of described correspondence；And

The service billing system relevant to described corresponding media apparatus (102).