CN101455058A - Logging of radio listening and interactivity - Google Patents

Logging of radio listening and interactivity Download PDF

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Publication number
CN101455058A
CN101455058A CNA2007800196231A CN200780019623A CN101455058A CN 101455058 A CN101455058 A CN 101455058A CN A2007800196231 A CNA2007800196231 A CN A2007800196231A CN 200780019623 A CN200780019623 A CN 200780019623A CN 101455058 A CN101455058 A CN 101455058A
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media
network
media content
media apparatus
content
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CN101455058B (en
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T·比歇尔
T·T·苏利万
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Dell Products LP
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Dell Products LP
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Abstract

A system for collecting, evaluating and using usage activity includes one or more media devices and a network with a ratings service. A media device includes a logging service for logging usage activity when media content is accessed and played, shared, deleted and/or stored. When a connection to the network is present, the usage activity is transmitted to the ratings service. The ratings service evaluates the usage activity and prepares a usage report, which can be transmitted to one or more content providers and/or can be used to refine programming content and/or influence advertising decisions. A content provider can collect votes by sending a list of possible song choices to media devices and receiving vote data collected by logging services on the media devices. The vote data is evaluated and a vote report is prepared that can be used to refine programming content and/or to influence advertising decisions.

Description

The record that radio broadcasting is listened to and mutual
Technical field
The present invention relates generally to radio and network communication field.More specifically, the present invention relates to be used for writing down and collecting the system and method for use activity from media apparatus.
Background technology
Along with digital media content and being used to is distributed development with the method for access digital media content, revolutionary variation has taken place in music industry.For example, satelline radio or digital audio radio service (DARS) are the broadcasting of the digital audio program that directly carries out to subscriber or user via satellite.Radio via satellite, the subscriber can receive high-quality, unremitting numerical data, for example radio broadcasting by many different radio channels.Digital radio content is drawn together for example digital quality music, radio talk, physical culture, news, weather or the like.Traditionally, allow radio signal to be broadcasted to audience widely such as FM radio and the wireless terrestrial broadcast media of AM with FM or AM receiver.
Usually, the audio content provider relies on the evaluation company of those audio active of monitoring some audiences and use statistical analysis technique scientifically to assess the audience's of content sum.Satellite radio station, commercial radio station and other content providers can be used these data to adjust advertising expenditure and/or improve programme content.
Current, there is not method effectively to monitor audience's audio active, particularly when the user uses mobile audio devices.The monitoring of being undertaken by evaluation company generally includes to send to the audience listens to daily record, and the audience can manually write their activity in this daily record.Yet the error level of this method is how to go the accurate recording audio active to change in earnest according to the audience.In addition, though the audience for example by this information of E-mail conveyance can take place intrinsic time lag, this makes submits the efficient minimizing that this information is used for real-time analysis or decision-making.
Thereby there are needs in the improvement of current method and system to the audio active that is used to monitor the audience.
Summary of the invention
The present invention has overcome above-mentioned and other problem by the use activity on can the media apparatus of recording user.At first, media device accesses is from the media content of the various resources that comprise the content providers in local storage and the network.In the enterprising usage activity of media content, this use activity can comprise selects media content to be used for playing, and selects media content to be used for storing on local storage, and and other people sharing media content.Write down service log use activity and after detecting the network connection, transmit this use activity to rating services by the network connection.
According to another implementation of the invention, the use data that are monitored to are collected and estimated to rating services.The use activity that media apparatus write down is received by rating services and is estimated based on any factor in a large amount of factors, and described factor comprises the school, user number statistics of time, similar activity, geographic area, music content etc.Can be used to prepare a activity or a plurality of report by the use activity estimated based on any classification.Report can be sent to one or more media content provider by in real time (or near in real time).Interchangeable or other, report can assessed service or the media content provider use to improve programme content, to formulate advertising strategy or the two any combination.
According to another implementation of the invention, content providers vote or the process of poll in collect and estimate the use data that are monitored to.Content providers sends possible list of media options (for example song choices) and gives a plurality of media apparatus.This tabulation can visually be apparent in the display of media apparatus and/or by media apparatus and can be showed with listening.The user votes on specific media content and this information is recorded on the media apparatus and transmitted to be received by content providers by media apparatus.Content providers is estimated polled data (for example ballot being counted) and is also prepared vote report, and this vote report can be used influence advertisement decision-making, improvement programme content or to be used for any other purpose by content providers.
Execution mode within the scope of the invention comprises the media apparatus with audio application, and described audio application is used to visit from local storage and/or by the audio content of network from content providers.Media apparatus also comprises storage device (for example local storage), is used for storing media content; And network interface, be used to be connected to network with transmission use data with from the content providers receiving media content.In addition, media apparatus comprises the record service, is used for record and uses data.
These and other advantages of the present invention and feature will become more apparent by following description and appended claim, perhaps can understand from practice of the present invention proposed below.
Description of drawings
In order further to set forth the present invention, by the reference accompanying drawing the specific embodiment of the present invention is shown the present invention is done description more specifically.Be to be understood that these accompanying drawings only describe typical embodiment of the present invention, therefore do not think limiting the scope of the invention.By using accompanying drawing more detailed and describe and explain the present invention particularly, wherein:
Fig. 1 shows the exemplary environments that is used to realize feature of the present invention according to an embodiment of the invention;
Fig. 2 shows the various three-dimensional views according to the example media device of an embodiment of the invention;
Fig. 3 shows the example data that writes down in the service data that is included in according to an embodiment of the invention;
Fig. 4 shows the illustrative methods that is used for the use activity on the recording medium device according to an embodiment of the invention;
Fig. 5 shows the illustrative methods that is used to receive and estimate the use data according to an embodiment of the invention;
Fig. 6 shows the illustrative methods that is used to receive and estimate polled data according to an embodiment of the invention.
Embodiment
In the detailed description of various execution modes,, wherein show in an exemplary fashion and implement specific implementations of the present invention below with reference to accompanying drawing as this paper part.Should be appreciated that the change that to use other execution mode and make structure without departing from the scope of the invention.
The present invention relates to system and method, described system and method is used for the user's of monitoring and reporting ent device (comprising media apparatus) the activity of listening to, and use this information dynamically to improve the transmission of media content and be used for other commerce and use, for example advertisement, distributing promotions content and other commerce and/or non-commercial use.Though described many examples here, it should be appreciated by those skilled in the art that principle of the present invention also can be applied to other media contents such as audio-visual content about audio content.
With reference to figure 1, show the exemplary environments of the audio active that is used for monitor user '.Environment 100 comprises and network 150 communicating devices 102.In one embodiment, media apparatus 102 is the special audio devices that are configured to the audio plays content, for example the portable receiver in the automobile, home stereo systems or individual's portable audio.In another embodiment, media apparatus 102 can be a fexible unit, for example desktop computer, notebook computer, personal digital assistant, mobile phone or other devices with other use except the playing media content.For example, media apparatus 102 can be configured the plug-and-play apparatus as computer.Device 102 also can move other media contents, for example video content, web content, television content, content of text etc. or their any combination.Described device also can be video player, personal digital assistant, satellite radio etc. or their any combination.
In this example, with reference to audio content device 102 is discussed.Device 102 comprises the application program 106 that is configured to reception and audio plays content or other guide.Based on copyright problem and/or according to the right relevant with audio content, audio content is stored in the storage device 108 to be visited by audio application 106.For example, content providers also can be used with copyright problem and there is no need related right.Device 102 can be play the audio content that is stored on the device.And some audio contents can be play by audio application 106 under the situation that is not stored in storage device 108, for example flowing content.Graphic user interface 110 allows the user to select audio content to receive and/or storage and which audio content of selection broadcast.Graphic user interface 110 also can for example be deleted and shared audio content for the user provides other input options.In addition, in one embodiment, the user can select whether activation record service (will be described below) by graphic user interface 110, and in another embodiment, the activation of record service is automatic.
Audio application 106 is come the audio content of automatic network 150 by network interface 112 visits.Network interface 112 can be by wired or wireless connections and media apparatus 102 is linked to network 150.Can be by the audio content of network 150 visits from any audio content provider among a large amount of audio content providers.
In one embodiment, audio content provider 152 sends audio content by wireless network 153.For example, wireless network 153 can comprise the satelline radio provider, and this satelline radio provider uses digital radio to send the signal of being broadcasted by satellite network 154, and described satellite network 154 comprises one or more communication satellite.Satelline radio has obtained popular recently, because no matter the audience is where, as long as just can follow certain channel in the scope of reflector.Can receive in the execution mode of satellite radio signal at media apparatus 102, network 150 comprises and is used for the satellite radio transmission signals from audio content provider 152 is sent to satellite (not shown) that this satellite sends described signal with a certain frequency.And network 150 can comprise the local repeater that is used to transmit satellite-signal in the place that satellite-signal is blocked probably.
And, being configured to the reception wireless satellite transmissions at media apparatus 102, network interface 112 comprises receiver 114, this receiver 114 comprises the antenna that is used to receive the satellite communication transmission.Audio application 106 and/or network interface 112 also comprise and are used for module that satellite radio transmission signals is decoded and play, this module make application program 106 and/or interface 112 can with one or more proprietary Radio Satellite system communication, described proprietary Radio Satellite system can use proprietary codec, the proprietary modulation technique that is used for the voice data compression and/or be used to encrypt and the proprietary method of the visit of having ready conditions.The relevant data (PAD or metadata) of the common also convey program of satelline radio, and the program and the title of the artist of every first song and exercise question or channel.
In another embodiment, wireless network 153 can comprise one or more blue tooth radio network and IEEE 802.11 standard wireless network 156.IEEE 802.11 standards contain wireless protocols family, such as, but be not limited to WiFi etc.802.11 the WAP (wireless access point) in the network 156 is come Broadcast SSIDs (service set identifier, network title) by the packet that is called as radio signal (beacon).Which WAP (wireless access point) network interface 112 selects to be connected to.In some cases, network interface 112 can be selected between two WAP (wireless access point) based on signal length.
Thereby 802.11 networks 156 allow media apparatus 102 receiving digital contents from for example World Wide Web (WWW), LAN or other networks.In one embodiment, satellite radio network 154 recited above can be connected to 802.11 WAP (wireless access point) and receive satellite radio content to allow media apparatus 102 by 802.11 networks 156.And, using 802.11 networks 156, other forms of media content also can be sent to media apparatus 102, does not have electric wire broadcasting (for example AM and FM) and video (for example TV) including, but not limited to ground.In some cases, 802.11 networks 156 also allow to connect with ad hoc mode, and ad hoc mode makes media apparatus 102 directly to be connected to each other.
In another execution mode again, network 150 can include spider lines 157, and this cable network 157 allows media apparatus 102 by the cable network receiving media content.This cable network is being known in the art, and can be connected to other wireless networks of satellite network 154 for example and/or 802.11 networks 156.Those skilled in the art will appreciate that and utilize benefit disclosed by the invention that device 102 can be from other RF network received contents such as cellular network, AM network, FM network and DAB network.
Media apparatus 102 also comprises record service 116, and this record service 116 is monitored automatically and obtained the use activity and do not need the user to interfere.Record service 116 can monitor where particular audio content, the audio volume how long having play what channel, cannel broadcast, play change, whether audio content is downloaded and when channel is switched with channel is switched to.As used herein, term " channel " is used to refer to any resource of audio content, such as, but be not limited to the transmission that comes automatic network 150 when being transmitted, directly to be play (being Streaming Media streaming) by media apparatus 102, come automatic network be stored in transmission on the media apparatus 102, from the audio content of storage storage device 108 visits and that play by media apparatus 102, directly be not the broadcast of the other guide of audio content, described directly is not that the other guide of audio content is such as, but be not limited to World Wide Web (WWW) and video content etc.Be sent to number format in the execution mode of media apparatus 102 at audio content, record service 116 can be stored metadata relevant with audio content and relevant timestamp.
The systematic function of media apparatus 102 is also monitored in record service 116 on the media apparatus 102, the bandwidth and other system capability, for example existence of graphic user interface 110, browser application, instant message application program, email application, voice e-mail application program, text message applications program or the like that provide such as, but be not limited to the network that is used to receive audio content (for example satellite network 154,802.11 networks 156 or cable network 157), network interface 112 and/or network 154,156,157.
In one embodiment, the record service on the media apparatus 102 116 detects the existence of network 150 and sends the data that are monitored to rating services 158 in real time or periodically.In another embodiment, even when transmitting in real time, record service 116 can use storage device 108 to keep and the relevant data of record service.And record service 116 can work as media apparatus 102 and be stored data outside network 150 time in storage device 108, then transmission information when detecting the existing of network 150.Thereby in one embodiment, the network interface 112 on the media apparatus 102 comprises the reflector 115 that is used for sending to network 150 data.Broadly, network interface 112 comprises with network 150 and communicates necessary any hardware or software (depending on user-selected network (being wireless network 153 and/or cable network 157)).
Network 150 comprises the rating services 158 of collecting data from one or more media apparatus 102.Collected data can be when collecting by anonymity not allow will the behavior of listening to be mapped to the ability of specific device, perhaps can keep mapping to specific device.In the hybrid mode of this dual mode, the use data of device by algorithm be mapped to new, unique device identification, so that use data set self can not be used to the behavior of listening to is mapped to discernible device, but all uses of specific device still can tracked and analysis.In one embodiment, data be collected, anonymous, add up to and/or analyze with on basis in real time or historical basis on determine occupation mode.User data can be used to then determine whether the popularity of some audio content, popular period and these results of user's use every day influenced by available specific bandwidth.Channel conversion can be represented to prefer other audio contents or dislike some audio contents, and can help rating services 158 to determine to like and dislike which specific audio content.And user data can be separated according to geographic area and other demographic informations (for example sex, age, musical genre) etc.
Geography and/or demographic information can be collected in several ways.For example, user geography/demographic information can be collected by application program on the device 102 or module, and described device 102 allows the equipment user to indicate family's postcode, age and other information.Interchangeable or other, geography and/or demographic information can be collected from back-end services charge system (not shown).In this case, rating services can be communicated by letter with acquisition of information with the back-end services charge system, and this information comprises the charging postcode of collecting the specific device of data to it.
Rating services 158 can be sent to user data audio content provider 152, and this audio content provider 152 can use these data to improve the audio content program.For example, audio content provider 152 can increase the frequency of playing certain song, adjust content and play some song etc. more continually in some geographic area for better allocated bandwidth.
Audio content provider 152 also can be used for evaluation other commercial objects, for example is used for determining advertising expenditure, distributing promotions content etc. and their any combination.For example, than the time period that shows less User Activity, audio content provider 152 can be proved to be in one day that more user listens to some time period with higher price charge.Because data comprise the user's of logarithm 1,000,000 analysis, rather than their a few users of activity of selected manual record analyzed, so data are more accurate.And, because data can be more approaching analyzed in real time, so can adjust advertising expenditure on the basis in real time.In addition, because User Activity can be divided into comings and goings, for example flow into (streaming) and download, advertisement can change according to the type of user behavior.Thereby, particularly useful about the information of User Activity for the advertiser, and the conventional method of the ratio measurement activity of listening to is accurate more and thorough, and this conventional method generally includes the daily record of the selected a few users of use.
Fig. 2 shows the three-dimensional view of an execution mode of the media apparatus 202 with display and navigation sector, and described display and guider can be used in conjunction with feature of the present invention.Media apparatus 202 can be to using the media apparatus 102 of Fig. 1.In this example, media apparatus 202 is hand-held devices, although also can use bigger device.Media apparatus 202 comprises the display 260 with various display modes.The user can use on touch pad 262, the keyboard such as the electromechanical keys of arrow key and alphanumeric key, the soft keyboard 264, navigation disk on the display 260, other device button 266, the remote control (not shown) relevant, voice command or by coming with media apparatus 202 mutual with the ad hoc fashion mobile communications device with media apparatus 202.Media apparatus 202 also can comprise the port 268 that is used to connect audio earphone and be used for that media apparatus 202 is linked to docking station or the port 270 of the connector that charges for media apparatus.Certainly, media apparatus 202 can comprise the structure and the design of consideration any kind of within the scope of the present invention.
Fig. 3 shows demonstration can be by the block diagram of the example data 300 of the record of Fig. 1 service 116 transmission and/or storage.Service data 300 can comprise user ID 302, network ID 304, timestamp 306, Activity Type 308 (for example flow into, download, play), metadata 310, geographical position 312 and the user demography 314 relevant with specific media content.Replace or except user ID 302, service data 300 can also comprise service ID.Be appreciated that some information can be only be included in the user ID 302 that transmits in the data or service ID and obtained by having.For example, in Fig. 1, long-range user demographic information or brief introduction that rating services 158 and/or media content provider 152 in fact can storage medium devices 102, and can mate user's demography based on receiving user ID 302.
Fig. 4 shows the illustrative methods 400 that the media apparatus 102 that is used to utilize Fig. 1 is realized various aspects of the present invention.402, media apparatus 102 accesses audio content.In one embodiment, this comprises the media apparatus 102 that is connected to network 150 and receives audio content from network 150 by network interface 112.As mentioned above, can pass through any suitable wired or wireless network access audio content.The user can use graphic user interface 110 initial selection network and specific audio content provider.Another execution mode also comprises from the media apparatus 102 of storage device 108 accesses audio content, for example uses the hand push button on graphic user interface 110 or the media apparatus.
404, after the accesses audio content, media apparatus 102 is carried out the use activity on media content.The user can use graphic user interface 110 to select to play the audio content of being visited.The user can be chosen in the audio content that storage is visited in the storage device 108.The user also can use graphic user interface 110 and other audiences to share content.
406, record service 116 identification users' use activity.In one embodiment, this can be included in the storage device 108 and store User Activity, information can be sent to network 150 up to record service 116.In another embodiment, this comprises and discerns user's use activity simply.Thereby data " record " are not to need memory element.
408, record service 116 detects and is connected with the network of network 150.
410, connect if detect network, record service 116 is sent to network 150 with the use activity.In one embodiment, record service 116 can make data keep a period of time up to detecting network 150 in storage device 108.In another embodiment, if media apparatus 102 has been connected to network 150, record service 116 sends data immediately after the record activity, and can selectively this use activity of storage in storage device 108.In one embodiment, the data that are sent to network 150 can be included in show among Fig. 3 and according to the described information of Fig. 3, such as, but be not limited to device ID, user ID 302, network ID 304, timestamp 306, Activity Type 308 (for example flow into, download, play), metadata 310, geographical position 312 and the user demography 314. relevant with specific media content
Fig. 5 shows utilization realizes various aspects of the present invention according to the rating services 158 of Fig. 1 illustrative methods 500.502, rating services 158 receives the record that comprises the use activity from one or more media apparatus 102 and uses data.504, rating services 158 is estimated this use activity.This can comprise based on time, similarly activity, geographic area, the content of musical genre, demography and waits the activity of evaluation.Estimating the use activity also can comprise anonymity and/or add up to use data from a plurality of media apparatus 102.
506, rating services 158 can prepare a report based on any classification that the audio content provider wants to send to audio content provider 152.
508, rating services 158 sends report to audio content provider 152.In one embodiment, as mentioned above, audio content provider 152 can be identical entity with rating services 156.In one embodiment, as far as possible near real-time preparation with turn in a report so that audio content provider 152 can make a strategic decision based on report.
510, audio content provider 152 uses described information to improve its programme content.Perhaps, audio content provider 152 can use described information to decide through consultation advertising expenditure, can be proved to be more active time period of audience and/or area increase advertising expenditure, and reduce advertising expenditure in audience not too active time period and/or area.Interchangeable or other, audio content provider 152 can be used for described information any other commercial object.
Though use described result can not prove fully whether the user has really listened to certain audio content, but the invention provides bigger certainty, be that the user has visited this audio content at least, in fact this listened to audio content than the user and had the higher possibility of statistical.Thereby, than relying on sales volume or manual listening to write down to guess what content the audience wants to listen to, the invention provides higher accurate rank.
Fig. 6 shows the illustrative methods 600 that the audio content provider 152 who utilizes Fig. 1 realizes various aspects of the present invention.In one embodiment, network 150 (particularly 802.11 networks 156) can allow point-to-point connection.Interchangeable or other, network 150 makes it possible to write down the interactively input from media apparatus.For example, in the present embodiment, interactively input that is recorded or User Activity are the ballots that the user by media apparatus carries out.
602, audio content provider 152 is sent in the tabulation of the possible media content choices (for example song) that the ensuing time will play.Tabulation can be received media apparatus 102 and play and/or be presented on the graphic user interface 110 by audio application 106 by network interface 112.The user listens to or checks selection, then his/her preference of input in graphic user interface 110 (perhaps other input mode, such as hand push button).This preference is recorded service 116 and detects, and this record is served 116 user preference sent it back rating services 158 and/or audio content provider 152.
In this embodiment, all similar data as shown in Figure 3 can be returned to audio content provider 152.The data 180 that are transferred back to audio content provider 152 can comprise device ID, user ID 302, network ID 304, timestamp 306, can reflect the Activity Type 306 of user's ballot, indicate metadata 310, geographical position 312 and the user demography 314 of user from the specific media content of song choices tabulation selection.
604, audio content provider 152 receiving record data (being polled data) and selectively add up to result from a plurality of users.606, the polled data that audio content provider 152 estimates from a plurality of media apparatus 102, this can comprise the result of total from a plurality of media apparatus.608, audio content provider 152 prepares vote report.
610, use vote report, the audio content provider uses described result to improve its programme content.For example, the audio content provider uses described result to play one or more option.Audio content provider 152 can play by the maximum song of ballot, perhaps can come played songs with the order to favorite song from least liking that the audience votes in.610, audio content provider 152 can also use described result to influence the advertisement decision-making.For example, can weigh advertising expenditure according to the audience's who answers poll quantity, indicate those audiences that give the ballot of the maximum option of ballot before song/more may listen to radio broadcasting immediately afterwards, so more may listen to before playing the maximum song of ballot and/or any advertisement afterwards.Interchangeable or other, 610, the audio content provider can be used for any commercial object with described result.For example, the audio content provider authorize promotional content can for specific voter, for example next voter, the 100th voter, final vote person etc.In method 600, be appreciated that can be as required structure by audio content provider 152 and/or rating services 158 execution in step 602 to step 610.
Embodiments of the present invention comprise isolated plant or system, and this isolated plant or system comprise hardware and/or component software.Execution mode within the scope of the invention also comprises computer-readable medium, stores executable instruction or data field on this medium.This computer-readable medium can be any can be by the available medium of universal or special computer access.The unrestricted mode in the mode of example, this computer-readable medium can comprise that RAM, ROM, EEPROM, CD-ROM or other optical disk storage apparatus, disk storage device or other magnetic memory apparatus maybe can be used to store the executable instruction of needs or data field and can be by any other medium of universal or special computer access.Above-mentioned combination also should be included in the scope of computer-readable medium.Executable instruction comprises the instruction and data that for example makes all-purpose computer, special-purpose computer or special processor carry out some function or function group.
It will be appreciated by those skilled in the art that the present invention can be with comprising hand-held device, multicomputer system, implementing based on other computer system configurations of consumer electronic products microprocessor or programmable, network PC, microcomputer, mainframe computer etc.The present invention also can implement in the distributed computing environment (DCE) that task is carried out by the teleprocessing device that links by communication network.In distributed computing environment (DCE), program module can be positioned on the local and remote memory storage apparatus.
The present invention can embody with other concrete forms under the situation that does not break away from spirit of the present invention or substantive characteristics.It is exemplary and indefiniteness that described execution mode is considered in every respect.Therefore, scope of the present invention is determined by claims, rather than is determined by description before.In the identical meaning of claim or scope change and all be included in the scope of claim.

Claims (21)

1, a kind of method that is used for the use activity on the recording medium device, described media apparatus is configured to and computer network communication, and described method comprises:
Utilization can accesses network media apparatus visit media content;
Utilize described media apparatus on described media content, to carry out the use activity;
Write down the described use activity on the described media apparatus, wherein said media apparatus is configured to the described use activity of record automatically under the situation that does not have the user to interfere;
Detecting described network of network connects; And
Connect and described use activity is sent to rating services by described network, wherein said rating services receives the use activities and uses described use activity to evaluate media content by described media device accesses from a plurality of media apparatus.
2, method according to claim 1, this method also comprise selects described network, and described media content can pass through this network and accessed.
3, method according to claim 2, wherein access media content comprises:
Be connected to described network, described media content can be by described network and accessed;
Select described media content; And
Receive described media content from described network.
4, method according to claim 1, wherein said media content is accessed from the storage device on the described media apparatus.
5, method according to claim 1, wherein said network connect one or many persons in including the spider lines connection and wireless network being connected.
6, method according to claim 1, wherein on described media content, carry out the use activity and comprise one in the following operation or many persons:
Select described media content to reset;
Select described media content on described media apparatus, to store; And
Share described content.
7, method according to claim 1, this method also are included in the described use activity of storage in the storage device of described media apparatus.
8, method according to claim 1 wherein connects the described use activity that transmits by described network and comprises one in the following or many persons: with the corresponding device of described media apparatus ID; With the corresponding user ID of the user of described media apparatus; Network ID; Timestamp; The Activity Type that comprises inflow, download or playing media content; The metadata relevant with specific media content; The geographical position; And user's demography.
9, a kind of rating services that is used in network is collected the method for using data from one or more media apparatus, and described method comprises:
Receive the use data relevant with the media content of on one or more media apparatus, visiting at the rating services place;
Estimate described use data to determine occupation mode;
Prepare operation report based on the use data of being estimated; And
Carry out one or many persons in the following operation:
Described report is sent to the media content provider; And
Described report is used for commercial object.
10, method according to claim 9 is wherein estimated described use data to determine that occupation mode comprises one in the following operation or many persons: make the use data anonymity from one or more media apparatus; And total is from the use data of a plurality of media apparatus.
11, method according to claim 9, wherein said occupation mode comprise in the following one or many persons: the popularity of specific media content, and the popular period that every day, the user used.
12, method according to claim 9 is wherein classified according to one or more that offers described rating services by described media content provider and is prepared described operation report.
13, method according to claim 9, wherein described report is used for commercial object comprise use described report so that: the programme content that provides to described one or more media apparatus by described rating services is provided, changes the advertising expenditure of collecting by described rating services; Authorize promotional content to one or more user relevant with described one or more media apparatus; And above-mentioned combination.
14, method according to claim 13, wherein use described report to change the advertising expenditure of collecting by described rating services and comprise that the described report of use confers advertising expenditure with the advertiser, this uses described report to come to confer advertising expenditure with the advertiser to comprise for the user of indicated described one or more media apparatus of described report more active time period and region and come the increase expense, and/or comes the minimizing expense for the user of indicated described one or more media apparatus of described report not too active time period or region.
15, method according to claim 9, wherein said use data comprise one in the following or many persons:
With the corresponding device identification of described one or more media apparatus;
With the corresponding user identifier of the user of described one or more media apparatus;
With the corresponding network identifier of particular network, on described one or more media apparatus, visit media content by described particular network;
With the relevant timestamp of access media content when on described one or more media apparatus;
User Activity, this User Activity comprise by the channel of described one or more media device accesses, time quantum, the volume change by the described channel of described one or more media device accesses and the specific media content of being play by described one or more media apparatus;
With the relevant metadata of described media content of on described one or more media apparatus, visiting;
The geographical position of described one or more media apparatus when described media content is accessed; And
With the corresponding user's demography of the user of described one or more media apparatus.
16, method according to claim 15, wherein user's demography of Dui Ying media apparatus is collected by one in the following or many persons:
Application program on the media apparatus of described correspondence; And
With the described corresponding relevant service charging system of media apparatus.
17, a kind ofly be used for content providers record in network to the method for the ballot of a plurality of possible media content choices, described method comprises:
Transmit the tabulation of possible media content choices to a plurality of media apparatus from content providers, each described media apparatus is configured to user to described media apparatus and presents the tabulation of described possible media content choices and obtain polled data from described user, and described polled data indication user is at least one the preference in the described possible media content choices;
Receive polled data from described one or more media apparatus;
Estimate described polled data;
Prepare vote report based on the polled data of being estimated; And
Use described vote report so that: improve by described content providers and make the media content that can use for described a plurality of media apparatus, and/or weigh the advertising expenditure of collecting by described content providers.
18, method according to claim 17, wherein improve by described content providers make for described a plurality of media apparatus can with one or the many person of media content in may further comprise the steps:
Play in the tabulation of described possible media content choices by the maximum media content choices of ballot; And
To play all media content choices the tabulation of described possible media content choices from what least like to favorite order by the indication of described vote report.
19, method according to claim 17, the tabulation of wherein said possible media content choices comprises the tabulation of possible song choices.
20, method according to claim 17 is wherein estimated the described polled data that described polled data comprises that total receives from described one or more media apparatus.
21, method according to claim 17 is wherein weighed the advertising expenditure collected by described content providers based on how many media apparatus to receive described polled data from.
CN200780019623.1A 2006-05-30 2007-05-30 The method of the use activity of record and collection media apparatus Active CN101455058B (en)

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