CN101447054A - Issuing method of Internet bubble point advertisement - Google Patents
Issuing method of Internet bubble point advertisement Download PDFInfo
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- CN101447054A CN101447054A CNA2008101480829A CN200810148082A CN101447054A CN 101447054 A CN101447054 A CN 101447054A CN A2008101480829 A CNA2008101480829 A CN A2008101480829A CN 200810148082 A CN200810148082 A CN 200810148082A CN 101447054 A CN101447054 A CN 101447054A
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Abstract
An issuing method of Internet bubble point advertisement comprises: two application modes on Internet or mobile Internet. The issuing side issues requirement information to a control side via an issuing terminal; the control side authenticate the received requirement information, classifies after the authentication is passed, then issues information to the receiving side; the receiving terminal receives the information issued by the control side and shows based on a specified format; the receiving side logs the receiving terminal and bubbles point based on the mode provided by the receiving terminal, a platform automatically accumulates the on-line time and converts to the bubble point scores; the receiving side converts the rewards by using the bubble point scores in an account based on the score reward strategy. The audient is changed from passive attention to active attention via the bubble point scores. The direct receiving of the network audient to the network receiving, thereby revolutionarily solving the benefit acquirement of the network audient on the advertisement, and organically combining the terminal audient, the advertisement distributor and the advertisement bringer to a benefit community, and greatly pulling the issuing of the network advertisement.
Description
Technical field
The present invention relates to a kind of internet bubble point advertisement release model and its implementation, belong to the internet information technical field, be specifically related to a kind of bubble point advertisement method and computer software technology.
Background technology
The present existing Internet advertising release model overwhelming majority belongs to linear, can only be passive acceptance for the audient, does not have selectivity, is enforceable, does not possess active.Can not initiative, selectivity and the rentability that audient's (terminal client) pays close attention to advertisement be combined, audient's (terminal client) is combined the degree of concern and the bubble point integration of advertisement.
Summary of the invention
The objective of the invention is deficiency at existing pattern and method thereof, a kind of issuing method of Internet bubble point advertisement is provided, both absorbed the advantage of existing network advertisement mode, break through the bottleneck of existing method simultaneously, by the bubble point integral mode, the concern of audient's straight line is converted to netted pass pouring functions cleverly.
The object of the present invention is achieved like this: a kind of issuing method of Internet bubble point advertisement, comprise, and two kinds of application modes on internet or mobile Internet,
A), the publisher to the controlling party releasing request information, this information comprises customization integral mode, advertising resource, descriptor and relevant reward on total mark strategy by issue terminal;
B), controlling party authenticates the solicited message that receives, authentication by after classify and load description, formally release news to the take over party then;
C), receiving terminal receives the controlling party information releasing, and form presents according to the rules;
D), the take over party lands receiving terminal, carries out bubble point according to the mode that receiving terminal provides, and promptly remains certain information of reception in the certain hour section, platform will add up line duration automatically and be converted into the bubble point integration; The reward on total mark strategy that the take over party provides according to the publisher is rewarded with the bubble point accumulated point exchanging in the account.
The invention has the beneficial effects as follows:
1, changed existing web advertisement release model, the bubble point integration has been combined to the active concern of advertisement with the audient.
2, broken through the pattern that existing network commercial audience straight line is accepted,, network audient's straight line has been accepted to change into netted acceptance by the bubble point integration.
3, the network audient can obtain the bubble point income in the advertisement terminal by the bubble point advertisement modular system.
4, the bubble point integral mode has bubble point integration, bubble point integration pond, sports integration three major types other.
This bubble point advertisement pattern is that terminal audient, advertisement distributor, advertisement putting merchant are formed benefit community.Breakthrough solution the interests gained of terminal audient in advertisement in the legacy network advertisement mode.
In general, the present invention breaks through traditional Internet advertising pattern, the audient is changed into from passive concern advertisement initiatively pay close attention to advertisement; The subordinate status of audient's (terminal client) in present advertisement interests, obtain integration by the bubble point advertisement system, be converted to leading position according to the integration strategy.
The present invention has potential great market and is worth.
Description of drawings
Fig. 1 is a system architecture synoptic diagram of the present invention;
Fig. 2 is the program flow diagram that commercial audience lands bubble point advertisement of the present invention.
Embodiment
A kind of issuing method of Internet bubble point advertisement comprises, two kinds of application modes on internet or mobile Internet,
A), the publisher to the controlling party releasing request information, this information comprises customization integral mode, advertising resource, descriptor and relevant reward on total mark strategy by issue terminal;
B), controlling party authenticates the solicited message that receives, authentication by after classify and load description, formally release news to the take over party then;
C), receiving terminal receives the controlling party information releasing, and form presents according to the rules;
D), the take over party lands receiving terminal, carries out bubble point according to the mode that receiving terminal provides, and promptly remains certain information of reception in the certain hour section, platform will add up line duration automatically and be converted into the bubble point integration; The reward on total mark strategy that the take over party provides according to the publisher is rewarded with the bubble point accumulated point exchanging in the account.
Referring to Fig. 2, in the d step, the take over party is that commercial audience initiatively selects advertisement to pay close attention to, and is the pattern of advertisement+bubble point+integration; Select advertisement, beginning bubble point, obtain integration, the audient obtains integration from the bubble point time of this advertisement, and the audient can become different classes of valuables to accumulated point exchanging according to the integration strategy of this advertisement.
The bubble point integral mode comprises bubble point integration, bubble point integration pond, competition integration three major types; The bubble point Integral Rule is: will add up line duration and be converted to the regulation integration;
Bubble point integration pond rule is: the quota total mark is provided, and the take over party gets earlier first: in a single day promptly have the take over party to carry out bubble point according to the bubble point integral mode, system is the corresponding bubble point integration of deduction from the quota total mark automatically, is zero until the quota total mark;
The sports Integral Rule is: the take over party participates in unit or the networking athletic game that platform provides, and the integration that the take over party obtains in athletic game transfers the bubble point integration to.
Issue terminal is a Web page program software, and receiving terminal is the Web page or program software normally.
Controlling party is by internet or mobile Internet, use the network bubble point advertisement associating releasing software control audient of system terminal, this advertisement associating releasing software system is made up of audient's client software and server end main control software two parts, link to each other by the internet Real-time and Dynamic, comprise the bubble point advertisement that forms such as literal, image, sound, animation, film, list realize to the issue of audient's terminal by the server end main control software.
The publisher is the advertisement putting merchant normally; The take over party is an advertisement receivers normally; Controlling party is platform provider (controlling by remote management terminal) normally.Referring to Fig. 1, system module: issue terminal is web page program software normally; Receiving terminal is the web page or program software normally; Control Server: the function server of platform (not only, as, the Advertisement Server group).
Embodiment: at first, we and 10 Internet bars, certain city get in touch and install advertisement receiving terminal (mainly being computer application program), and hypothesis has been installed our advertisement receiving terminal having 1000 computers.At this time, even if our advertisement channel set up.
Secondly, we begin to seek the advertisement putting merchant in this city, all trades and professions, merchandising, what image was propagated can.We suppose to have signed contract with 3 advertisement putting discussions more now, are respectively A, B, C.Next, these 3 advertisers have submitted advertising message to by the issue end that we provide, and are provided with corresponding integration strategy.
| The advertisement putting merchant | Their purpose | The embodiment mode of advertisement | The integration strategy of making |
| A | A is a producer, needs to promote their product | 1, picture or animation display go out product picture 2, the net user of Internet bar receives information, keep this product picture to be shown all the time.3, system begins the accumulative total line duration, and is converted into integration.4, simultaneously, done a little multiple-choice questions at this product, the net user of Internet bar can obtain reward on total mark after answering correctly.And the answer of these multiple-choice questions is just in the advertisement picture. | The A advertisement is 100 integrations of bubble point integral mode, can exchange 300 integrations of prize for, can exchange 500 integrations of prize of replacing for |
| B | B is a hospital, need do the image propaganda | 1, picture or animation display go out vivid picture 2, the net user of Internet bar receives information, keep this vivid picture to be shown all the time. | The B advertisement is the integration pool mode, has 1,000,000 integrations |
| 3, system begins the accumulative total line duration, and is converted into integration. | The net user of Internet bar First come first served obtains a definite integral and deducts in the integration pond simultaneously, makes zero until 1,000,000.Integration can be exchanged into expenses of surfing Internet according to a certain percentage.Certainly, these expenses of surfing Internet are provided by B in fact. | ||
| C | C is a large supermarket, needs some commodity of sales promotion | 1, picture or animation display go out commercial promotions picture 2, the net user of Internet bar receives information, keep this commercial promotions picture to be shown all the time.3, system begins the accumulative total line duration, and is converted into integration. | The C advertisement is bubble point integral mode 100 integrations, can in the ninety percent discount certificate of 3 commodity, exchange one 300 integration arbitrarily, can in the eighty percent discount certificate of 5 commodity, exchange one 500 integration arbitrarily, can in the seventy percent discount certificate of 10 commodity, exchange one arbitrarily |
At this moment, the net user of Internet bar has seen 3 advertisements that we throw in out by the advertisement receiving terminal.
Net user's registration obtains account number and password.Just can see detailed advertising message and their integration strategy after landing, the net user can select a advertisement to carry out bubble point according to the hobby of oneself.After accumulative total one definite integral, the net user just can exchange award for according to the integration strategy of advertisement correspondence.
Claims (5)
1, a kind of issuing method of Internet bubble point advertisement comprises, two kinds of application modes on internet or mobile Internet is characterized in that:
A), the publisher to the controlling party releasing request information, this information comprises customization integral mode, advertising resource, descriptor and relevant reward on total mark strategy by issue terminal;
B), controlling party authenticates the solicited message that receives, authentication by after classify and load description, formally release news to the take over party then;
C), receiving terminal receives the controlling party information releasing, and form presents according to the rules;
D), the take over party lands receiving terminal, carries out bubble point according to the mode that receiving terminal provides, and promptly remains certain information of reception in the certain hour section, platform will add up line duration automatically and be converted into the bubble point integration; The reward on total mark strategy that the take over party provides according to the publisher is rewarded with the bubble point accumulated point exchanging in the account.
2, according to the described issuing method of Internet bubble point advertisement of claim 1, it is characterized in that: in the described d step, the take over party is that commercial audience initiatively selects advertisement to pay close attention to, and is the pattern of advertisement+bubble point+integration; Select advertisement, beginning bubble point, obtain integration, the audient obtains integration from the bubble point time of this advertisement, and the audient can become different classes of valuables to accumulated point exchanging according to the integration strategy of this advertisement.
3, according to the described issuing method of Internet bubble point advertisement of claim 2, it is characterized in that: described bubble point integral mode comprises bubble point integration, bubble point integration pond, competition integration three major types;
The bubble point Integral Rule is: will add up line duration and be converted to the regulation integration;
Bubble point integration pond rule is: the quota total mark is provided, and the take over party gets earlier first: in a single day promptly have the take over party to carry out bubble point according to the bubble point integral mode, system is the corresponding bubble point integration of deduction from the quota total mark automatically, is zero until the quota total mark;
The sports Integral Rule is: the take over party participates in unit or the networking athletic game that platform provides, and the integration that the take over party obtains in athletic game transfers the bubble point integration to.
4, according to the described issuing method of Internet bubble point advertisement of claim 3, it is characterized in that: described issue terminal is a Web page program software, and receiving terminal is the Web page or program software normally.
5, according to claim 1 or 2 or 3 or 4 described issuing method of Internet bubble point advertisement, it is characterized in that: described controlling party is by internet or mobile Internet, use the network bubble point advertisement associating releasing software control audient of system terminal, this advertisement associating releasing software system is made up of audient's client software and server end main control software two parts, link to each other by the internet Real-time and Dynamic, comprise the bubble point advertisement that forms such as literal, image, sound, animation, film, list realize to the issue of audient's terminal by the server end main control software.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2008101480829A CN101447054A (en) | 2008-12-29 | 2008-12-29 | Issuing method of Internet bubble point advertisement |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2008101480829A CN101447054A (en) | 2008-12-29 | 2008-12-29 | Issuing method of Internet bubble point advertisement |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN101447054A true CN101447054A (en) | 2009-06-03 |
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| Application Number | Title | Priority Date | Filing Date |
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| CNA2008101480829A Pending CN101447054A (en) | 2008-12-29 | 2008-12-29 | Issuing method of Internet bubble point advertisement |
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| CN (1) | CN101447054A (en) |
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105979381A (en) * | 2016-06-03 | 2016-09-28 | 腾讯科技（北京）有限公司 | Video playing method and device |
| CN108985818A (en) * | 2018-06-15 | 2018-12-11 | 微梦创科网络科技（中国）有限公司 | Advertisement delivery system and method based on block chain technology |
-
2008
- 2008-12-29 CN CNA2008101480829A patent/CN101447054A/en active Pending
Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105979381A (en) * | 2016-06-03 | 2016-09-28 | 腾讯科技（北京）有限公司 | Video playing method and device |
| CN105979381B (en) * | 2016-06-03 | 2019-06-18 | 腾讯科技（北京）有限公司 | Video broadcasting method and device |
| CN108985818A (en) * | 2018-06-15 | 2018-12-11 | 微梦创科网络科技（中国）有限公司 | Advertisement delivery system and method based on block chain technology |
| CN108985818B (en) * | 2018-06-15 | 2022-05-31 | 微梦创科网络科技（中国）有限公司 | Advertisement delivery system and method based on block chain technology |
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Application publication date: 20090603 |