Summary of the invention
The technical problem to be solved in the present invention provides a kind of terminal, system and method for collecting multimedia broadcast audience rate, solves multi-media broadcasting service operator and can't obtain the problem of user watched rate accurately.
In order to address the above problem, the invention provides a kind of terminal of collecting multimedia broadcast audience rate, comprising:
The multimedia broadcasting receiver module is used to receive the also data of the user-selected channel of playback terminal;
Also comprise: rating monitor module, rating be feedback module as a result;
Described rating monitor module is used to write down the time that described multimedia broadcasting receiver module receives each channel data;
Described rating feedback module as a result is used for the record of described rating monitor module is sent to network side.
Further, described rating monitor module specifically comprises:
Controller and memory;
Described controller is used for setting up a rating record in memory when described multimedia broadcasting receiver module begins to receive the data of a channel, comprises the channel identication of this channel, and receives the time started; And when described multimedia broadcasting receiver module stops to receive this channel, the reception concluding time of in the record of rating described in the memory, adding this channel.
Further, described rating monitor module specifically comprises:
Rating timer, controller and memory;
Described controller is used for when described multimedia broadcasting receiver module begins to receive the data of a channel, start described rating timer and carry out timing, when the timing of this rating timer surpasses default rating threshold value, in memory, set up a rating record, the channel identication that comprises this channel, and receive the time started; When described multimedia broadcasting receiver module stops to receive this channel, the reception concluding time of in the record of rating described in the memory, adding this channel.
Further, described rating monitor module also comprises: temporarily from timer;
When described controller stopped to receive this channel when described multimedia broadcasting receiver module, the reception concluding time of adding this channel in the described rating record in memory specifically was meant:
When controller stops to receive this channel when described multimedia broadcasting receiver module, the channel identication of this channel of placeholder record and current time, and start and describedly carry out timing from timer temporarily;
Temporary timing from timer surpasses default during temporarily from time threshold, if identical in the channel identication of the channel that described multimedia broadcasting receiver module is received and the described placeholder record then resets temporarily from counter, deletes described placeholder record;
If temporary timing from timer surpasses default temporarily from time threshold, then find corresponding rating record in the memory according to the channel identication of described placeholder record, with current time of placeholder record as receiving in the rating record that the concluding time adds into to be found.
Further, described rating feedback module is as a result regularly uploaded the rating record, or uploads the rating record after the buffer area that is used to preserve the rating record in the described memory is filled.
Further, rating as a result feedback module the record of described rating monitor module sent to network side specifically be meant:
Rating feedback module as a result is transferred to carrier server by short message or GPRS net with the bar number of the rating record of the record of each the bar rating in the rating monitor module, this transmission, be converted into program audience information together with the sign of terminal.
Further, described terminal also comprises:
Whether the user feedback permissions module is used to notify the terminal use to select to agree to add up audience information and upload; And the selection result of receiving terminal user feedback, when selecting the result, enable described rating monitor module for agreement; Otherwise close enabling of described rating monitor module.
The present invention also provides a kind of system of collecting multimedia broadcast audience rate, comprising: terminal, and carrier server;
Described terminal is used for the time of each channel data of recorder when the receiving multimedia broadcast data, should write down and send to carrier server as program audience information;
Described carrier server is used for the program audience information that receiving terminal is uploaded, and adds up according to this program audience information, generates the audience ratings inventory.
Further, described terminal specifically comprises: multimedia broadcasting receiver module, rating monitor module, rating be feedback module as a result;
Described multimedia broadcasting receiver module is used to receive the also data of the user-selected channel of playback terminal;
Described rating monitor module is used to write down the time that described multimedia broadcasting receiver module receives each channel data;
Described rating feedback module as a result is used for the record of described rating monitor module is sent to network side.
Further, described rating monitor module specifically comprises:
Controller and memory;
Described controller is used for setting up a rating record in memory when described multimedia broadcasting receiver module begins to receive the data of a channel, comprises the channel identication of this channel, and receives the time started; When described multimedia broadcasting receiver module stops to receive this channel, the reception concluding time of in the record of rating described in the memory, adding this channel.
Further, described rating monitor module specifically comprises:
Rating timer, controller and memory;
Described controller is used for when described multimedia broadcasting receiver module begins to receive the data of a channel, start described rating timer and carry out timing, when the timing of this rating timer surpasses default rating threshold value, in memory, set up a rating record, the channel identication that comprises this channel, and receive the time started; When described multimedia broadcasting receiver module stops to receive this channel, the reception concluding time of in the record of rating described in the memory, adding this channel.
Further, described rating monitor module also comprises: temporarily from timer;
When described controller stopped to receive this channel when described multimedia broadcasting receiver module, the reception concluding time of adding this channel in the described rating record in memory specifically was meant:
When controller stops to receive this channel when described multimedia broadcasting receiver module, the channel identication of this channel of placeholder record and current time, and start and describedly carry out timing from timer temporarily;
Temporary timing from timer surpasses default during temporarily from time threshold, if identical in the channel identication of the channel that described multimedia broadcasting receiver module is received and the described placeholder record then resets temporarily from counter, deletes described placeholder record;
If temporary timing from timer surpasses default temporarily from time threshold, then find corresponding rating record in the memory according to the channel identication of described placeholder record, with current time of placeholder record as receiving in the rating record that the concluding time adds into to be found.
Further, rating feedback module is as a result regularly uploaded the rating record, or uploads the rating record after the buffer area that is used to preserve the rating record in the memory is filled.
Further, rating as a result feedback module the record of described rating monitor module sent to network side specifically be meant:
Rating feedback module as a result is transferred to carrier server by short message or GPRS net with the bar number of the rating record of the record of each the bar rating in the rating monitor module, this transmission, be converted into program audience information together with the sign of terminal.
Further, terminal also comprises:
Whether the user feedback permissions module is used to notify the terminal use to select to agree to add up audience information and upload; And the selection result of receiving terminal user feedback, when selecting the result, enable the rating monitor module for agreement; Otherwise close enabling of described rating monitor module.
Further, described multimedia broadcasting receiver module also is used for the program audience information that terminal is uploaded that receives in success, and after confirming the legitimacy of terminal, issues the reception key of channel available for free for this terminal;
Described terminal also comprises:
Key management module is used to receive the reception key of the channel available for free that issues with the managed operation merchant, and should receive key and offer described multimedia broadcasting receiver module;
Described multimedia broadcasting receiver module also is used to utilize described reception key to receive and play the data of described channel available for free.
The present invention also provides a kind of method of collecting multimedia broadcast audience rate, comprising:
The time of terminal each channel data of recorder when the receiving multimedia broadcast data, this record is sent to network side.
Further, the time of each channel data of terminal recorder specifically is meant:
Terminal is set up a rating record when beginning to receive the data of a channel, comprise the channel identication of this channel, and receives the time started; When stopping to receive this channel, the reception concluding time of in described rating record, adding this channel.
Further, the time of each channel data of terminal recorder specifically is meant:
Terminal picks up counting to the time that receives this channel when beginning to receive the data of a channel, when the time that receives this channel surpasses default rating threshold value, sets up a rating record, comprises the channel identication of this channel, and receives the time started; When stopping to receive this channel, the reception concluding time of in described rating record, adding this channel.
Further, when stopping to receive this channel, the reception concluding time of adding this channel in described rating record specifically is meant:
When stopping to receive this channel, the channel identication of this channel of placeholder record and current time, and the time that stops to receive this channel picked up counting;
This timing surpasses default temporarily when time threshold, if identical in the channel identication of the channel that is received and the described placeholder record then deleted described placeholder record;
If this timing surpasses default temporarily from time threshold, then the channel identication according to described placeholder record finds corresponding rating record, with current time of placeholder record as receiving in the rating record that the concluding time adds into to be found.
Further, terminal sends to network side with record and specifically is meant:
Terminal is transferred to carrier server by short message or GPRS net with the bar number of the rating record of each bar rating record, this transmission, be converted into program audience information together with the sign of terminal etc.
Further, terminal is regularly uploaded the rating record, maybe uploads the rating record after the buffer area that is used to preserve the rating record is filled.
Further, also comprised before the time of each channel data of terminal recorder:
Whether terminal notifies the terminal use to select to agree to add up audience information and upload; The selection result of receiving terminal user feedback, when selecting the result for agreement, the time of each channel data of recorder when the receiving multimedia broadcast data; Otherwise record not.
Further, described method also comprises:
Behind the program audience information that the carrier server receiving terminal is uploaded, add up, generate the audience ratings inventory according to this program audience information.
Further, described method also comprises:
Carrier server is at the program audience information that terminal is uploaded that receives of success, and after confirming the legitimacy of terminal, issues the reception key of channel available for free for this terminal;
Behind the reception key of the channel available for free that terminal reception operator issues, utilize this reception key to receive the data of described channel available for free.
Technical scheme of the present invention can make user terminal real-time statistics user's viewership, and to operator's feedback user audience information, thereby make operator can add up user's audience ratings accurately, these viewership information can help operator to adjust programme content timely, and provide reference frame for carrying out of other business.Prioritization scheme of the present invention screens information by the rating threshold value is set, and has saved memory space; By being provided with temporarily from time threshold, kept the continuity of record, reduced the redundancy of information.Another prioritization scheme of the present invention carries out feedback to the objects of statistics user when the statistics audience ratings, the collection sample of audience ratings is increased.
Embodiment
The invention provides a kind of terminal of collecting multimedia broadcast audience rate, can be used for the CMMB system, comprising: multimedia broadcasting receiver module, rating monitor module and rating be feedback module as a result;
The multimedia broadcasting receiver module is used to receive the also data of the user-selected channel of playback terminal;
The rating monitor module is used to write down the time that described multimedia broadcasting receiver module receives each channel data;
Rating is feedback module as a result, is used for the record of described rating monitor module is sent to network side.
Can make the rating monitor module intercept the multimedia broadcasting receiver module to know when the multimedia broadcasting receiver module begins the receiving multimedia broadcast data always; Also can allow the rating monitor module be in always and await orders, close or resting state, when beginning to receive, notify, start or wake up the rating monitor module by the multi-media broadcast broadcasting module; Even can also intercept the multi-media broadcast broadcasting module, and when beginning to receive, the multi-media broadcast broadcasting module notifies, start or wakes up the rating monitor module by a Central Control Module; Consider the economize on electricity problem if desired, then can await orders or it is powered by low-power consumption during dormancy, do not power when closing at the rating monitor module.
During practical application, can take all factors into consideration with the compatibility of existing terminal, whether need situations such as power saving, select a suitable rating monitor module that allows learn that the multi-media broadcast broadcasting module begins to receive the mode of data, be not limited to above for several examples.
Optionally, described rating monitor module specifically can comprise: controller and memory;
Described controller is used for setting up a rating record in memory when described multimedia broadcasting receiver module begins to receive the data of a channel, comprises the channel identication of this channel, and receives the time started; When described multimedia broadcasting receiver module stops to receive this channel, the reception concluding time of in the record of rating described in the memory, adding this channel.
Optionally, described rating monitor module can also comprise the rating timer; When comprising this rating timer:
Described controller is used for when described multimedia broadcasting receiver module begins to receive the data of a channel, start described rating timer and carry out timing, when the timing of this rating timer surpasses default rating threshold value, in memory, set up a rating record, the channel identication that comprises this channel, and receive the time started; When described multimedia broadcasting receiver module stops to receive this channel, the reception concluding time of in the record of rating described in the memory, adding this channel.
By the rating threshold value is set, audience information is screened, the of short duration channel of browsing of user will not be recorded, and save memory space.
In the practical application, do not get rid of the means of using beyond the rating timer yet and add up the time that begins to receive certain channel, such as frame number being counted etc.In addition, in order to reduce cost and implementation complexity, can not comprise this rating timer, direct opening entry when beginning to receive certain channel as mentioned before like that.
Optionally, described rating monitor module can also comprise temporarily from timer; A concrete schematic block diagram of implementing of rating monitor module as shown in Figure 1.
When described controller stopped to receive this channel when described multimedia broadcasting receiver module, the reception concluding time of adding this channel in the described rating record in memory specifically can be meant:
When controller stops to receive this channel when described multimedia broadcasting receiver module, the channel identication of this channel of placeholder record and current time, and start and describedly carry out timing from timer temporarily;
Temporary timing from timer surpasses default during temporarily from time threshold, if identical in the channel identication of the channel that described multimedia broadcasting receiver module is received and the described placeholder record then resets temporarily from counter, deletes described placeholder record;
If temporary timing from timer surpasses default temporarily from time threshold, then find corresponding rating record in the memory according to the channel identication of described placeholder record, with current time of placeholder record as receiving in the rating record that the concluding time adds into to be found.
By being provided with temporarily from time threshold, kept the continuity of rating record, when the user is switched back and forth, the record that a plurality of channel identications are identical, time of reception is approaching can not appear, reduced the redundancy of information.
In the practical application, do not get rid of to use yet and add up the time of leaving certain channel temporarily, such as frame number being counted etc. from timer means in addition.In addition,, can not comprise this, directly add receiving the concluding time when stopping to receive certain channel temporarily from timer in order to reduce cost and implementation complexity.
Described channel identication can be a channel number, also can be channel designation, or other can uniquely indicate the sign of a channel.
Described rating threshold value, can set in advance by operator or terminal manufacturer etc. from time threshold temporarily, be kept in controller or the memory, also can be kept at other position of terminal.
Temporarily from time threshold usually less than the rating threshold value, occur overlapping with the time of reception of avoiding two or more channels in the rating record.
Optionally, rating as a result feedback module the record of described rating monitor module is sent to network side specifically can be meant:
Rating feedback module as a result is uploaded to carrier server by ad hoc fashions such as short message or the transmission of GPRS net with the bar number of the rating record of the record of each the bar rating in the rating monitor module, this transmission, be converted into the program audience information of specific format together with the sign of terminal etc.
During practical application, can also comprise the content that other need report in the described program audience information.
Rating feedback module as a result can regularly be uploaded the rating record, also can work as and upload the rating record after the buffer area that is used to preserve the rating record in the memory is filled, can also be when network side requires viewing-data or the moment of predesignating upload the rating record.When upload rating record be not limited to for these examples, can stipulate according to actual conditions.
Described specific format can but be not limited to the content of each bar rating record and putting in order of terminal iidentification in that terminal and server are appointed, the information.
Optionally, terminal can also comprise:
Whether the user feedback permissions module is used to notify the terminal use to select to agree to add up audience information and upload; And the selection result of receiving terminal user feedback, when selecting the result, enable described rating monitor module for agreement; Otherwise close enabling of described rating monitor module.
Described rating monitor module only can carry out record when enabling.
It is pointed out that " enabling " expression here " can work the rating monitor module ", may comprise following several situation at least:
(1) the rating monitor module can be closed originally, and " enabling " is with its startup;
(2) the rating monitor module starts originally, but in dormancy, " enabling " is that it is waken up;
(3) the rating monitor module is in normal condition originally, but does not work or receive the authority of other module information, and " enabling " is to give its work or receive authority.
If consider economize on electricity, then when the rating monitor module does not enable, can be its power supply or power by low-power consumption, just carry out normal power supply after enabling; Can certainly give rating monitor module normal power supply all the time.
All notify the user to select in the time of can being set to start shooting at every turn, also can only when changing SIM card, notify, or preestablish time and the number of times of notifying the user to select on demand, can also when beginning to receive data, each multimedia broadcasting receiver module notify the user to select.
A concrete schematic block diagram of implementing of terminal as shown in Figure 2.
Described user feedback permissions module needs the clear and definite user that informs when notifying the terminal use to select, system will add up user's audience information, and is uploaded to operator; And inform that clearly the user should upload the personal information whether information comprises the user, and the communication fee that whether can bring to the user of this upload operation.Can also inform the user selects " agreement " whether to have feedback, and the content of feedback when having feedback---such as increasing several channel available for frees (Bonus Channel).
All notify the user to select in the time of can or beginning to watch multimedia broadcasting program when each starting up of terminal; Also can only allow the user select once, handle according to this time selection result afterwards always; Can also when the user needs, call this module on the terminal, change selection result.
The present invention also provides a kind of system of collecting multimedia broadcast audience rate, can be used for the CMMB system, comprising:
Terminal, and carrier server;
Described terminal is used for the time of each channel data of recorder when the receiving multimedia broadcast data, should write down and send to carrier server as program audience information;
Described carrier server is used for the program audience information that receiving terminal is uploaded, and adds up according to this program audience information, generates the audience ratings inventory.
The realization details of terminal is with above described.
Described carrier server can also be used for the program audience information that terminal is uploaded that receives in success, and after confirming the legitimacy of terminal, issues the reception key of channel available for free for this terminal.
Usually, for this reception key one term of validity is set.
Optionally, described terminal can also comprise:
Key management module is used to receive the reception key of the channel available for free that issues with the managed operation merchant, and should receive key and offer described multimedia broadcasting receiver module;
Described multimedia broadcasting receiver module also is used to utilize described reception key to receive and play the data of described channel available for free.
When the statistics audience ratings, the objects of statistics user is carried out feedback, the collection sample of audience ratings is increased.
A concrete schematic block diagram of implementing of system as shown in Figure 3.
The present invention also provides a kind of method of collecting multimedia broadcast audience rate, can be used for the CMMB system, comprising:
The time of terminal each channel data of recorder when the receiving multimedia broadcast data, this record is sent to network side.
Optionally, the time of each channel data of terminal recorder specifically can be meant:
Terminal is set up a rating record when beginning to receive the data of a channel, comprise the channel identication of this channel, and receives the time started; When stopping to receive this channel, the reception concluding time of in described rating record, adding this channel.
Optionally, the time of each channel data of terminal recorder specifically can also be meant:
Terminal picks up counting to the time that receives this channel when beginning to receive the data of a channel, when the time that receives this channel surpasses default rating threshold value, sets up a rating record, comprises the channel identication of this channel, and receives the time started; When stopping to receive this channel, the reception concluding time of in described rating record, adding this channel.
Optionally, when stopping to receive this channel, the reception concluding time of adding this channel in described rating record specifically can be meant:
When stopping to receive this channel, the channel identication of this channel of placeholder record and current time, and the time that stops to receive this channel picked up counting;
This timing surpasses default temporarily when time threshold, if identical in the channel identication of the channel that is received and the described placeholder record then deleted described placeholder record;
If this timing surpasses default temporarily from time threshold, then the channel identication according to described placeholder record finds corresponding rating record, with current time of placeholder record as receiving in the rating record that the concluding time adds into to be found.
Optionally, terminal sends to network side with record and specifically can be meant:
Terminal is uploaded to carrier server by ad hoc fashions such as short message or the transmission of GPRS net with the bar number of the rating record of each bar rating record, this transmission, be converted into the program audience information of specific format together with the sign of terminal etc.
Terminal is regularly uploaded the rating record, maybe uploads the rating record after the buffer area that is used to preserve the rating record is filled, and perhaps uploads the rating record when network side requires viewing-data.
Optionally, can also comprise before the time of each channel data of terminal recorder:
Whether terminal notifies the terminal use to select to agree to add up audience information and upload; The selection result of receiving terminal user feedback, when selecting the result for agreement, the time of each channel data of recorder when the receiving multimedia broadcast data; Otherwise record not.
Optionally, this method can also comprise:
Behind the program audience information that the carrier server receiving terminal is uploaded, add up, generate the audience ratings inventory according to this program audience information;
Optionally, this method can also comprise:
At the program audience information that terminal is uploaded that receives of success, and after confirming the legitimacy of terminal, issue the reception key of channel available for free for this terminal.
Usually, for this reception key one term of validity is set.
Behind the reception key of the channel available for free that terminal reception operator issues, utilize this reception key to receive the data of described channel available for free.
Other of method optimized the same above terminal part of details, components of system as directed is described.
Further introduce the present invention below by the first embodiment of the present invention.
It is 5 minutes that operator is provided with rating threshold value Tin, and being provided with is 1 minute from time threshold Tout temporarily.
Whether the user feedback permissions module inquiry terminal user of lane terminal agrees to add up audience information, and be uploaded to operator, and inform that clearly the user should upload the personal information that information does not comprise the user, notify this upload operation of user can not bring the additional communications expense simultaneously to the user; In addition, inform that user operator increases several channel available for frees (Bonus Channel) for the user who agrees this agreement, in return.
The user selects to agree that the rating monitor module is enabled.
The user begins to watch the CMMB program, the rating monitor module opening entry of lane terminal.
When the user had selected certain channel to watch, the rating monitor module picked up counting; After the user watched that continuously this channel surpasses 5 minutes, the rating monitor module was set up the rating record, comprised the channel identication of the channel that the user watches and received the time started (being the rating time started).
When user's short time switching channels, and within 1 minute, when switching back original channel, be considered as this user for watching this channel continuously.
After the user stopped to watch that original channel time surpasses 1 minute, after perhaps the user closed a terminal, the rating monitor module added the reception concluding time (being the rating concluding time) in the rating record.
The rating of lane terminal feedback module as a result is used for the rating record of rating surveillance preservation is passed through specific form, and specific mode is uploaded to operator.In the present embodiment, uploaded format is as shown in table 1.The specific mode of uploading comprises short message, GPRS online etc.
Table 1,
Upload the byte number |
Upload content |
Upload length |
Remarks |
0-19 |
User ID |
20Char |
In the present embodiment, user ID is used subscriber phone number, and 20 of less thaies are filled with " 0 " |
20-21 |
This uploads rating number N as a result |
2Byte |
Following content number of repetition |
|
for(i=1;i<N;i++) { |
|
|
21+(i-1)*10 |
Channel number |
2Byte |
|
22+(i-1)*10 |
The rating time started |
4Byte |
See and explain 1 |
23+(i-1)*10 |
The rating concluding time |
4Byte |
See and explain 1 |
|
} |
|
|
N*10+22- N*10+23 |
Verification and |
2Byte |
|
Explain 1: rating begins and the concluding time, and adopting 0: 0: 0 on the 1st January in 2008 is continuous minute initial hour format.Count 0x00000000 promptly 2008 on January 1,0: 0: 0,0: 1: 0 on the 1st January in 2008 was counted 0x00000001, by that analogy.
The feedback cycle of rating record is fixed cycle not.In the present embodiment, after the buffer area that is used to preserve the rating record when portable terminal inside is filled, perhaps begin to upload the rating record by the specific mode of uploading first day every month 0: 0: 0.
Carrier server receives, the program audience information that management and statistics user upload, and generate the audience ratings inventory.
When user watched information uploading is finished, and the carrier server success receive the audience information that the user uploads after, confirm user's legitimacy through server after, carrier server issues the reception key of channel available for free for this user.
The key that the key management module of lane terminal is used to receive and the managed operation merchant issues.The term of validity of each key adds one for the fate of consecutive days in this month.For example, the user has successfully uploaded the rating result of this month in the N month (1<=N<=12), and carrier server issues the free key of the N month for this user, and the user utilizes this key, program that can the rating N month, and the program before 23: 59: 59 on the 1st N+1 month.
Certainly; the present invention also can have other various embodiments; under the situation that does not deviate from spirit of the present invention and essence thereof; those of ordinary skill in the art work as can make various corresponding changes and distortion according to the present invention, but these corresponding changes and distortion all should belong to the protection range of claim of the present invention.