CN101388782A - Information pushing method and system - Google Patents
Information pushing method and system Download PDFInfo
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- CN101388782A CN101388782A CN 200710121737 CN200710121737A CN101388782A CN 101388782 A CN101388782 A CN 101388782A CN 200710121737 CN200710121737 CN 200710121737 CN 200710121737 A CN200710121737 A CN 200710121737A CN 101388782 A CN101388782 A CN 101388782A
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Abstract
The invention relates to a method for pushing information, which comprises the following steps: broadcasting information broadcasting requests with read-write equipment symbols, information symbols and information types through the short-range communication technique by a read-write equipment, judging whether to receive whether to receive the type of information by a terminal, if receiving the information, sending receiving responses with the information symbols to the read-write equipment through the communication network, and sending information contents which are corresponding to the information symbols to the terminal by the read-write equipment. The invention further relates to a system for pushing information, which comprises the read-write equipment for broadcasting the information broadcasting requests with the read-write equipment symbols, the information symbols and the information types through the short-range communication technique and sending the information contents to the terminal, and the terminal for judging whether to receive the type of information and sending the receiving responses with the information symbols to the read-write equipment through the communication network. The invention also relates to another method and system for pushing information. The method and the device combine the short-range communication technique and the communication network, realize the information push with accurate positioning and simultaneously effective increase the communication distance.
Description
Technical field
The present invention relates to the communication technology, relate in particular to information-pushing method and system.
Background technology
Along with the development of information-intensive society, user and businessman are increasing to the demand that information such as advertisement push the class business.
Existing a kind of information-pushing method is to adopt the short distance wireless communication technology information of carrying out to push.The short distance wireless communication technology is an immediate development wireless communication technique rapidly, and radio-frequency (RF) identification (RadioFrequency Identification is called for short RFID), bluetooth, ZigBee and numerous privately owned technology all belong to the category of close range wireless communication.The communication distance of the short distance wireless communication technology is to be determined by factors such as concrete transmitting power, antenna size, tranmitting frequencies, because Zigbee belongs to the HF communication technology, the communications cost height, realize that difficulty is big, in the reality the most normal use still before dual mode.In the short-range communication, the end of communicating by letter is a read write line, and the other end is terminal (for example mobile phone of integrating with close range wireless communication technology even a SIM card).
Existing a kind of closely information-pushing method is that broadcast type pushes.The information that the read write line One-to-All Broadcast need push; Terminal unconditionally receives the information of propelling movement, or carries out simple local filter after receiving the information of propelling movement.The information that unconditionally receives can make the user receive many information of receiving of not wishing, though simple local filter can filter out the unwanted information of a part of user, but information category is enormous amount and the good taxonomic organization's mode of needs often, because the restriction of terminal capability, the filtering rule that terminal can realize is often too simple, is difficult to satisfy the actual needs that use.
Existing another kind closely information-pushing method is that interconnection system pushes.Read write line sends the information that includes read write line sign, message identification and information category to terminal and pushes request; Terminal is sent the message pick-up prompting to the user, and whether need information, when the user wishes to receive information, user response information is sent to read write line if obtaining the user; Read write line is to the terminal pushed information.In this closely information-pushing method, the downlink communication of terminal to the uplink communication of read write line and read write line to terminal all adopts the short-range communication mode.Read write line strengthens transmitting power, antenna is possible, but terminal equipment often is subject to its volume, power supply is supplied with, and can't strengthen antenna, increase transmitting power.Therefore under the situation that tranmitting frequency is fixed, read write line can be realized larger distance (for example tens to 100 meters) to the communication distance of terminal, can't reach same distance but terminal sends to the stabilized communication of read write line.Because communication is two-way, the stabilized communication distance of whole system is subject to the ability of terminal.Information pushes needed communication distance often at tens to 100 meters.Compare with this distance, the communication distance of wireless near field communication is too little, is difficult to realize that the information in the required separation distance scope pushes.
Also have some information-pushing methods to adopt other communication technology now, as GSM, CDMA.The communication distance of these communication technologys is too big, therefore, adopts the information-pushing method of these technology to be difficult to realize that accurate information pushes.
Summary of the invention
The objective of the invention is to, a kind of information-pushing method and system that the short distance wireless communication technology and communication network are combined is provided, when realizing that the accurate information in location pushes, strengthen effective communication distance, satisfy the demand that information pushes distance.
To achieve these goals, the invention provides a kind of information-pushing method, comprising:
Read write line carries the information broadcast request message of read write line sign, message identification and information category by close range communication techniques broadcasting;
Terminal receives described information broadcast request message, judges whether to receive the information of described information category, if then send the reception response message that carries described message identification to described read write line by communication network;
Described read write line sends the information content of described message identification correspondence to described terminal.
To achieve these goals, the present invention also provides a kind of information transmission system, comprising:
Read write line, be used for carrying the information broadcast request message of read write line sign, message identification and information category by close range communication techniques broadcasting, and after receiving the reception response message that carries message identification, send the information content of described message identification correspondence to terminal;
Terminal is used to receive described information broadcast request message, judges whether to receive the information of described information category, if then send the reception response message that carries described message identification to described read write line by communication network.
To achieve these goals, the present invention also provides a kind of information-pushing method, comprising:
Read write line carries the broadcast of read write line sign, message identification, information category and the information content by close range communication techniques broadcasting;
Terminal receives described broadcast, sends the filter request messages that carries user ID and information category to management information system by communication network;
Described management information system is according to described user ID and information category inquiring user profile, judge described user ID whether customized described information category information and return filter result by communication network to described terminal;
Terminal judges according to described filter result whether user ID has ordered the information of described information category, if then export the described information content.
To achieve these goals, the present invention also provides a kind of information transmission system, comprising:
Read write line is used for broadcasting the broadcast that carries read write line sign, message identification, information category and the information content by close range communication techniques;
Terminal, be used to receive described broadcast, send the filter request messages that carries user ID and information category, and judge according to filter result whether the user has ordered the information of described information category to management information system, if then export the described information content;
Management information system is used for according to described user ID and information category inquiring user profile, judge described user ID whether customized described information category information and return filter result to described terminal.
The present invention has realized the short distance wireless communication technology and communication network are combined, and when realizing that the accurate information in location pushes, has strengthened effective communication distance effectively, satisfies the distance requirement that information pushes.
Below by drawings and Examples, technical scheme of the present invention is described in further detail.
Description of drawings
Fig. 1 is information transmission system embodiment one structural representation of the present invention;
Fig. 2 is information transmission system embodiment two structural representations of the present invention;
Fig. 3 is information-pushing method embodiment one flow chart of the present invention;
Fig. 4 is information-pushing method embodiment two flow charts of the present invention;
Fig. 5 is information-pushing method embodiment three flow charts of the present invention;
Fig. 6 is information-pushing method embodiment four flow charts of the present invention;
Fig. 7 is information-pushing method embodiment five flow charts of the present invention;
Fig. 8 is information-pushing method embodiment six flow charts of the present invention;
Fig. 9 is the information issue embodiment flow chart of information-pushing method of the present invention.
Embodiment
As shown in Figure 1, be information transmission system embodiment one structural representation of the present invention.Present embodiment comprises read write line and terminal.Read write line is used to pass through close range communication techniques, as RFID, bluetooth etc., broadcasting carries the information broadcast request message of read write line sign, message identification and information category, and after receiving the reception response message that carries message identification, to the corresponding information content of terminal transmits information sign.Terminal is used to receive the information broadcast request message, judges whether to receive the information of described information category, if then send to read write line by communication network and receive response message and message identification.Communication network can be any one mobile communications network, as the GSM network, and cdma network, WCDMA network and TD-SCDMA network etc.Terminal can be the various terminals that have the short-range communication ability and can pass through communication.For example, when RFID was adopted in short-range communication, terminal can be the mobile phone with RFID function, had the personal digital assistant (PersonalDigital Assistant is called for short PDA) of mobile communication function and RFID communication function and notebook computer etc.
In the present embodiment, read write line by the short-range communication mode to the terminal pushed information, the accurate location that can realization information pushes; Terminal to the read write line return information, has effectively strengthened the effective communication distance of the reciprocity system of terminal, read write line ability by communication network.
As shown in Figure 2, be information transmission system embodiment two structural representations of the present invention.Present embodiment has further added management information system.Management information system is used for read write line is managed, and carries out information change by communication network control read write line, for example, to the information of read write line increase, operations such as deletion, modification.Management information system also stores user profiles, the information of which classification that promptly user is customized, its can according to user ID and information category judge the user whether customized such other information.By the management information system unification read write line is managed in the present embodiment, the information publisher can carry out the operation such as issue, deletion, modification of information by management information system; The terminal use can come the information of customized some classification by the user profiles of configuration in management information system oneself; Management information system by network side is filtered information according to user profiles, with respect to terminal, it is powerful many that the data-handling capacity of management information system is wanted, therefore, can satisfy the needs of the information category of enormous amount well like this, thereby satisfy user's information filtering demand better.
Terminal needs the network address of read write line when the read write line return messages.The network address of read write line can obtain by dual mode at least: a kind of mode is that read write line carries the network address of read write line in the message of terminal broadcasting; Another kind of mode is, certain network equipment in the communication network stores the corresponding relation of the read write line sign and the network address, read write line carries the read write line sign in the message of terminal broadcasting, the read write line sign is converted to the network address of read write line by this network equipment.
As shown in Figure 3, be information-pushing method embodiment one flow chart of the present invention.Present embodiment comprises the steps:
In the present embodiment, downlink communication adopts the short-range communication mode, the accurate location that like this can realization information pushes; Uplink communication is realized by communication network, effectively strengthens effective communication distance.
As shown in Figure 4, be information-pushing method embodiment two flow charts of the present invention.Present embodiment comprises the steps:
The read write line network address in this step can used when read write line sends the reception response message by communication network, this address is to determine according to the communication mode that adopts, for example, when adopting short message mode, the mobile radio station ISDN number (Mobile Stationinternational ISDN number is called for short MSISDN) of read write line can be adopted in the read write line network address;
After step 202, terminal enter the scope of read write line covering, receive the information broadcast request message, this information broadcast request message is carried out authentication, if authentication is passed through execution in step 203 by the key that sets in advance;
Whether step 203, terminal receive the information of this information category to user prompt, and obtain and show whether the user needs the user response of the information of this information category;
In this step, terminal can be to user's display message, and whether the prompting user receives the information of this information category.After showing this information, terminal can wait for that the user shows by the keyboard input whether the user needs the user response information of this information category information;
In the present embodiment, terminal is carried out authentication earlier after receiving broadcast message, and the step after carrying out again after authentication is passed through can guarantee only to receive the information in reliable broadcast source like this, thereby guarantees fail safe; Respond decision according to the user and whether receive information, whether the user can receive information according to the needs decision of oneself; Downlink communication adopts the short-range communication mode, the accurate location that like this can realization information pushes; Uplink communication is realized by communication network, has effectively strengthened effective communication distance.
As shown in Figure 5, be information-pushing method embodiment three flow charts of the present invention.Present embodiment comprises the steps:
Step 301, read write line carry the information broadcast request message of read write line sign, message identification and information category by close range communication techniques broadcasting;
After step 302, terminal enter the scope of read write line covering, receive the information broadcast request message, this information broadcast request message is carried out authentication, if authentication is passed through execution in step 303 by the key that sets in advance;
Whether step 303, terminal receive the information of this information category to user prompt, and obtain and show whether the user needs the user response of the information of this information category;
Step 304, terminal judge whether to receive the information of this information category according to user response information, if receive, then send the reception response message that carries read write line sign and message identification to management information system;
Step 305, management information system are converted to the network address of read write line with the read write line sign, and carry the reception response message of message identification to the read write line transmission by communication network according to this network address;
The network address in this step is to determine according to the communication mode that adopts, and for example, when adopting short message mode, the mobile radio station ISDN number (Mobile Station internationalISDN number is called for short MSISDN) of read write line can be adopted in the network address;
Step 306, read write line send the information content of this message identification correspondence to terminal.
Present embodiment carries out the conversion of the network address by management information system, and terminal is carried out authentication earlier after receiving broadcast message, and the step after carrying out again after authentication is passed through can guarantee only to receive the information in reliable broadcast source like this, thereby guarantees fail safe; Respond decision according to the user and whether receive information, whether the user can receive information according to the needs decision of oneself; Downlink communication adopts the short-range communication mode, the accurate location that like this can realization information pushes; Uplink communication is realized by communication network, has effectively strengthened effective communication distance.
As shown in Figure 6, be information-pushing method embodiment four flow charts of the present invention.Present embodiment comprises the steps:
After step 402, terminal enter the scope of read write line covering, receive the information broadcast request message, this information broadcast request message is carried out authentication, if authentication is passed through execution in step 403 by the key that sets in advance; If authentication is not passed through, then delete this information broadcast request message, finish;
Present embodiment carries out information filtering by management information system, can satisfy the needs of the information category of enormous amount so well, better meets user's information filtering demand.Terminal is carried out authentication earlier after receiving broadcast message, the step after carrying out again after authentication is passed through can guarantee only to receive the information in reliable broadcast source like this, thereby guarantees fail safe; Downlink communication adopts the short-range communication mode, the accurate location that like this can realization information pushes; Uplink communication is realized by communication network, has effectively strengthened communication distance.
As shown in Figure 7, be information-pushing method embodiment five flow charts of the present invention.Present embodiment comprises the steps:
After step 502, terminal enter the scope of read write line covering, receive broadcast, send the filter request messages that carries user ID and information category to management information system by communication network;
In the present embodiment, read write line directly comprises the broadcast message of the information content to terminal broadcasting; After terminal receives broadcast message, filter to the management information system solicited message by communication network; Management information system according to user profiles judge the user whether customized this information, generate filter result, return to terminal by communication network; Terminal judges whether to export the information content that receives according to filter result.The accurate location that downlink communication adopts the short-range communication mode can realization information to push; Uplink communication is realized by communication network, has effectively strengthened communication distance.
As shown in Figure 8, be information-pushing method embodiment six flow charts of the present invention.Present embodiment comprises the steps:
After step 602, terminal enter the scope of read write line covering, receive the information broadcast request message, this information broadcast request message is carried out authentication, if authentication is passed through execution in step 603 by the key that sets in advance; If authentication is not passed through, then delete this broadcast, finish;
In the present embodiment, read write line directly comprises the broadcast of the information content to terminal broadcasting; After terminal receives broadcast, carry out authentication earlier, the step after carrying out again after authentication is passed through can guarantee only to receive the information in reliable broadcast source like this, thereby guarantees fail safe; Terminal is filtered to the management information system solicited message by communication network, management information system inquiring user profile generates filter result, return to terminal by communication network, can satisfy the needs of the information category of enormous amount well like this, thereby satisfy user's information filtering demand better; The accurate location that downlink communication adopts the short-range communication mode can realization information to push; Uplink communication is realized by communication network, has effectively strengthened communication distance.
As shown in Figure 9, issue the embodiment flow chart for the information of information-pushing method of the present invention.Present embodiment comprises the steps:
Under read write line, before the photos and sending messages, can regularly examine the legitimacy of the correct and information of guarantee information type by the signal auditing personnel to information publisher's information releasing type, content etc. in management information system.
If desired, in the step 706, management information system need add the transfer process of the read write line sign and the read write line network address.For example, when using short message communication between management information system and the read write line, management information system need be converted to read write line MSISDN with the read write line sign, then according to photos and sending messages under the read write line MSISDN.
It should be noted that at last: above embodiment only in order to technical scheme of the present invention to be described, is not intended to limit; Although with reference to previous embodiment the present invention is had been described in detail, those of ordinary skill in the art is to be understood that: it still can be made amendment to the technical scheme that aforementioned each embodiment put down in writing, and perhaps part technical characterictic wherein is equal to replacement; And these modifications or replacement do not make the essence of appropriate technical solution break away from the spirit and scope of various embodiments of the present invention technical scheme.
Claims (15)
1, a kind of information-pushing method is characterized in that, comprising:
Read write line carries the information broadcast request message of read write line sign, message identification and information category by close range communication techniques broadcasting;
Terminal receives described information broadcast request message, judges whether to receive the information of described information category, if then send the reception response message that carries described message identification to described read write line by communication network;
Described read write line sends the information content of described message identification correspondence to described terminal.
2, information-pushing method according to claim 1, it is characterized in that, the described information that receives described information category that judges whether is specially: according to the user ID and the described information category inquiring user profile of described terminal, judge described user ID whether customized the information of described information category.
3, information-pushing method according to claim 1 is characterized in that, the described information that receives described information category that judges whether is specially: the information that whether receives described information category to user prompt; Obtain and show whether the user needs user's response of the information of described information category; Judge whether to receive the information of described information category according to described user's response.
4, information-pushing method according to claim 1, it is characterized in that, described information broadcast request message carries the network address of described read write line, describedly sends the reception response message that carries described message identification by communication network to described read write line and is specially: the network address according to described read write line sends the reception response message that carries described message identification to described read write line.
5, information-pushing method according to claim 1, it is characterized in that, describedly send the reception response message that carries described message identification by communication network to described read write line and be specially: described read write line sign is converted to the network address of described read write line, and sends the reception response message that carries described message identification to described read write line according to the network address of described read write line.
6, information-pushing method according to claim 1, it is characterized in that, described read write line also comprises by the information broadcast request message that close range communication techniques broadcasting carries read write line sign, message identification and information category before: management information system reception information issue request, generation information issue template and unique message identification and transmission; Receive information type, the information content and read write line sign, send described message identification, information type and the information content according to described read write line sign.
7, information-pushing method according to claim 6, it is characterized in that, sending described message identification, information type and the information content according to described read write line sign is specially: described read write line is identified the network address that is converted to read write line, and send described message identification, information type and the information content according to the described network address.
8, according to the arbitrary described information-pushing method of claim 1-7, it is characterized in that, also comprise before the described information that judges whether to receive described information category: by the key that sets in advance to described information broadcast request message authentication.
9, a kind of information transmission system is characterized in that, comprising:
Read write line, be used for carrying the information broadcast request message of read write line sign, message identification and information category by close range communication techniques broadcasting, and after receiving the reception response message that carries message identification, send the information content of described message identification correspondence to terminal;
Terminal is used to receive described information broadcast request message, judges whether to receive the information of described information category, if then send the reception response message that carries described message identification to described read write line by communication network.
10, information transmission system according to claim 9 is characterized in that, also comprises: management information system is used for the read write line sign is converted to the network address of read write line, and controls read write line by communication network and carry out information change.
11, information transmission system according to claim 9, it is characterized in that, also comprise: management information system, be used for according to user ID and information category inquiring user profile, judge described user ID whether customized the information of described information category, and be used for described read write line sign is converted to the network address of read write line.
12, a kind of information-pushing method is characterized in that, comprising:
Read write line carries the broadcast of read write line sign, message identification, information category and the information content by close range communication techniques broadcasting;
Terminal receives described broadcast, sends the filter request messages that carries user ID and information category to management information system by communication network;
Described management information system is according to described user ID and information category inquiring user profile, judge described user ID whether customized described information category information and return filter result by communication network to described terminal;
Terminal judges according to described filter result whether user ID has ordered the information of described information category, if then export the described information content.
13, information-pushing method according to claim 12, it is characterized in that, describedly also comprise before sending the filter request messages carry user ID and information category by communication network to management information system: by the key that sets in advance to described broadcast authentication.
According to claim 12 or 13 described information-pushing methods, it is characterized in that 14, if described user ID is not ordered the information of described information category, then described terminal is deleted described broadcast according to described message identification.
15, a kind of information transmission system is characterized in that, comprising:
Read write line is used for broadcasting the broadcast that carries read write line sign, message identification, information category and the information content by close range communication techniques;
Terminal, be used to receive described broadcast, send the filter request messages that carries user ID and information category, and judge according to filter result whether the user has ordered the information of described information category to management information system, if then export the described information content;
Management information system is used for according to described user ID and information category inquiring user profile, judge described user ID whether customized described information category information and return filter result to described terminal.
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