CN101383986A - Mobile phone advertisement implementing method and device thereof - Google Patents
Mobile phone advertisement implementing method and device thereof Download PDFInfo
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- CN101383986A CN101383986A CNA2007101213128A CN200710121312A CN101383986A CN 101383986 A CN101383986 A CN 101383986A CN A2007101213128 A CNA2007101213128 A CN A2007101213128A CN 200710121312 A CN200710121312 A CN 200710121312A CN 101383986 A CN101383986 A CN 101383986A
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Abstract
The invention relates to an implementation method of mobile phone advertisement and a device thereof. The method comprises the following steps: an incoming user call is put through, and a call monitoring module arranged in a system is used for monitoring the operation of an incoming call key-press; the number of a caller and the input order of a telephone keyboard are displayed; after the calling is hang up, the call monitoring module sends the number of the caller and the keyed-in order to a control module; the control module sends user inputting instructions to a message and multimedia message sending server through a network connection module; after receiving the user inputting instructions, the message and multimedia message sending server extracts mobile telephone advertisement messages or multimedia messages from an advertisement generating server; and the mobile telephone advertisement messages or multimedia messages are sent to the calling user. The device for implementing the method comprises a call monitor, a user interface, the control module, a network connecting unit, the message and multimedia message sending server and the advertisement generating server, wherein one input-output interface of the control module is connected with the call monitoring module; the other interface of the control module is connected with an input-output interface of a user interface module; and the network connecting module is connected with the message and multimedia message sending server through a TCP/IP network.
Description
Technical field
The invention belongs to the new media technical field, relate in particular to a kind of mobile phone advertisement implementation method and device thereof.
Background technology
Fast development along with mobile communication, mobile phone is popularized rapidly, therefore mobile phone becomes " the 5th medium " after newspaper, broadcasting, TV, the Internet, mobile phone screen becomes also that relay is looked, " the 3rd screen " after the computer, mobile phone becomes a kind of new media vehicles from simple means of communication of past.Present mobile phone advertisement technology is directly to send advertisement SMS or multimedia message to the user, because mobile phone is the means of communication of individual secret, the information that this simple advertising does not obtain the user sends permission, this information just becomes the junk information of interference user, not only do not have advertising effect, cause user's dislike on the contrary, and the user is extremely low especially to its degree of belief.
In addition because the increasing of cellphone subscriber, situation by the predetermined seats in a restaurant of mobile phone, KTV, bathing, teahouse, tourist lodging has become the part of popular life, present predetermined way is the method by phone reservations, oral affirmation, this method does not have written predetermined affirmation, be easy to generate dispute, also be not easy to client on the other hand and notify the friend that will invite.
Summary of the invention
The purpose of this invention is to provide a kind of mobile phone advertisement implementation method.
Another object of the present invention provides a kind of device that is used for the mobile phone advertisement implementation method.
Utilize method and apparatus of the present invention when satisfying the user and wishing to receive predetermined confirmation hope, to obtain the wideer advertising message of related content or scope.
For achieving the above object, the present invention adopts following design:
A kind of mobile phone advertisement implementation method, its method step is as follows:
1) subscriber phone of connection incoming call is monitored the number and the telephony keys of sending a telegram here by the phone-monitoring module of system and device;
2) the predetermined phone number of user interface module unit display of calling number and input, predetermined information instruction;
3) after the phone on-hook, phone-monitoring module and Subscriber Interface Module SIM send predetermined number and predetermined information instruction to control module;
4) control module sends the predetermined information instruction and is scheduled to phone number to the message and multimedia message send server by network connecting module;
5) after the message and multimedia message send server receives the predetermined information instruction, generate note or the multimedia message of transferring mobile phone advertisement the server from advertisement;
6), send mobile phone advertisement note or multimedia message to the predetermined phone number of calling subscriber by message and multimedia message sending module or message and multimedia message gateway.
Described mobile phone advertisement note of transferring from advertisement generates server or multimedia message are the advertising message already relevant with reservation service, wherein also can comprise the relevant information (address, every business relations people etc.) of predetermined affirmation object information (as having a dinner party or KTV, bathing, teahouse, tourist lodging untill further notice information of affirmation) or predetermined merchant simultaneously.
A kind of device that is used to realize the mobile phone advertisement implementation method, this device includes:
One phone-monitoring modular unit includes a FSK frequency shift keying calling number at least and monitors module, is used to monitor the calling number and the user key-press operation of each conversation, is connected to by telephone subscriber line interface on the subscribers feeder of landline telephone;
One user interface module unit comprises at least a kind of of the keyboard input module that is used for showing the display module of subscribing customer information and predetermined information and is used for input service personnel instruction;
One control module unit is made of the CPU central controller;
One network connection unit;
One message and multimedia message send server is made of the message and multimedia message sending module;
One advertisement generates server, is made of message and multimedia message configuration template memory cell and advertising message database;
One input/output port of phone-monitoring module link control module; Another input/output port of control module and the input/output port of Subscriber Interface Module SIM link to each other; And the control module unit links to each other with network connecting module; Network connecting module is connected by the TCP/IP network with the message and multimedia message send server; The instruction that note and multimedia message send server send according to control module will generate note and the MMS content that server calls generates from advertisement, send to by note and multimedia message sending module unit and subscribe the client.
Described calling number is monitored module and is also included the DTMF calling number and monitor module and DTMF transceiver module, dislodging machine and monitor one or more combination in the module.
Described network connecting module unit is made of GPRS module or CDMA1X module, ADSL module, WLAN module, EDGE module, HSDPA module.
FSK (frequency shift keying) and DTMF (dual-tone multifrequency) are that the switch of making a start sends to terminaling exchange by interoffice signaling (as the NO.7 signaling) with calling number for the mechanism that is widely used in the intelligent public telephone system of each communication field: FSK now and realizes caller ID display, and terminaling exchange is issued the user terminal phone with caller information by the mode of FSK (frequency shift keying).DTMF realizes that the mechanism of caller ID display is that terminaling exchange is issued the user terminal phone with caller information by the mode of DTMF (dual-tone multifrequency).
The present invention not only can be client provides automatic transmission the predetermined service of confirming note or multimedia message, also can in predetermined result note, multimedia message, insert ad content automatically, more can before not obtaining the predetermined result acknowledge message, send advertisement alone, both, also provided the chance of obtaining fresh information for client for businessman wins trade benefit.Because predetermined affirmation message and multimedia message comprises the predetermined confirmation of customer need, client allows businessman to send such information to him, therefore the permission that has obtained the user in the mobile phone that such information sends to the user is inserted in advertisement, and this businessman is that client selects, tackle it has gained some understanding before, so the note and the ad content of replying are trusted relatively, improved the acceptance level of client to mobile phone advertisement, promoted the effect of mobile phone advertisement.
Advantage of the present invention is:
1, this method and device service are strong: the note of definite predetermined information of transmission or multimedia message can make the friend of client and invitation in time understand the position of service location and the time and the relevant information of beginning by this note or multimedia message, have satisfied the user and have wished to receive the hope of being scheduled to confirmation like this.
2, this method and device service have more specific aim: the advertising message among the embedding predetermined result can provide valuable information with strong points to client at the orientation of customer consumption.
Description of drawings
Fig. 1 is the inventive method schematic flow sheet
Fig. 2 constitutes block diagram for the present invention
Fig. 3 is one embodiment of the invention circuit block diagram
Embodiment
As shown in Figure 1, the concrete steps of mobile phone advertisement implementation method of the present invention are as follows:
1) when the subscriber phone incoming call, the system and device of transmission information and advertisement is connected, and is monitored the number and the telephony keys of incoming call by the phone-monitoring module of system and device.
2) the predetermined phone number of user interface module unit display of calling number and input, predetermined information instruction.
3) system is from judging whether the incoming call operation finishes, and as the phone on-hook, then phone-monitoring module and Subscriber Interface Module SIM send predetermined number and predetermined information instruction to control module; As non-ring-off, then the phone-monitoring module continues to monitor.
4) control module sends the predetermined information instruction and is scheduled to phone number to the message and multimedia message send server by network connecting module.
5) after the message and multimedia message send server receives user input instruction and system command, from advertisement generation server, transfer note or the multimedia message that comprises predetermined information at instruction; The note or the multimedia message that access of this moment can be several situations: 1, the respective user instruction has corresponding confirmation, then directly accesses return information (as having a dinner party of confirming or KTV, bathing, teahouse, tourist lodging announcement information).2, respective user instruction has corresponding confirmation, and according to the configurable relevant advertising message of system command (for example, in the predetermined affirmation that client has a dinner party, can embed the advertising message of singing KTV or bathing amusement after having a dinner party).3, fail the affirmation information of respective user instruction, then directly transfer advertising message, this advertising message can be other colleague who recommends, and can also be the informative advertising of relevant industries or directly is commercial advertisement.
6) send mobile phone advertisement note or multimedia message by message and multimedia message sending module or message and multimedia message gateway to the predetermined phone number of calling subscriber.
Reply owing to just be anxious for after the client calls, must can article by article and sentence by setence carefully check the note of knowing the number answer, so it is very dark that advertisement content is understood impression equally, can further promote advertising effect like this, the phenomenon that the advertisement that also can avoid the past to distribute indiscriminately because of everybody dislike is just deleted without looking over so as to check takes place, and makes that the vitality of advertisement is stronger.
As shown in Figure 2, the present invention realizes that the device of mobile phone advertisement method includes: phone-monitoring modular unit 1, user interface module unit 2, control module unit 3, network connecting module 4, message and multimedia message send server 5 and advertisement generate server 6.
Described phone-monitoring modular unit 1 can include calling number and monitor module, the combination of one or more in transceiver module and the dislodging machine monitoring module, but include a FSK frequency shift keying calling number at least and monitor module, monitor module with the FSK calling number, the DTMF calling number is monitored module, DTMF transceiver module and dislodging machine are monitored module and are constituted good jointly, the caller caller ID that module is used to monitor the FSK standard is monitored in the FSK caller, the caller caller ID that module is used to monitor the DTMF standard is monitored in the DTMF caller, the DTMF transceiver module is used to receive and dispatch the DTMF push button signalling, the dislodging machine is monitored off-hook and the on-hook that module is used to monitor phone, each module is connected on the subscribers feeder of landline telephone by telephone subscriber line interface, is used to monitor the calling number and the user key-press operation of each conversation.
At least a kind of of the keyboard input module that described user interface module unit 2 comprises the display module that is used for showing the intended client input information and is used for input service personnel instruction; Described display module employing LCD display or the LCD touch display screen that is used to show intended client information, the keyboard of input instruction can comprise numerical key " 0-9 " and * key and # key (being used to key in date and concrete time), and can comprise " tomorrow ", " day after tomorrow " shortcut that is used to import the date, to make things convenient for input service personnel's instruction input.
Described control module unit 3 can be made of the CPU central controller, and the CPU central controller is used for the workflow of control system and realizes service logic, and links to each other with network connecting module.Control module is used to receive the transmission content of phone-monitoring module 1, receive the input request of user's input module 2, connect message and multimedia message send server 5 by network connecting module 4, control message and multimedia message send server 5 is transferred advertisement and is generated predetermined result note that comprises advertising message and the multimedia message information that server 6 generates, and sends to the client by message and multimedia message send server 5.
Advertisement generates the server note that stored configuration is good in advance or multimedia message masterplate and ad content information, can be according to the content of user (staff) Instruction Selection note and multimedia message masterplate, also can select ad content with strong points according to client's consumption orientation.
Described message and multimedia message send server is made of the message and multimedia message sending module; The message and multimedia message send server receives the instruction that control module unit 3CPU central controller transmits by ICP/IP protocol and network connecting module communication, transfers predetermined result note that comprises advertising message and multimedia message information that advertisement send server 6 generates.Note and multimedia message sending module can contain be connected Short Message Service Gateway and MMS gateway interface directly to send note and multimedia message by Short Message Service Gateway and MMS gateway; Also can be independently note and multimedia message sending module, directly send note and multimedia message in the Subscriber Number mode of mobile communications network.
One input/output port of above-mentioned phone-monitoring module link control module; Another input/output port of control module and the input/output port of Subscriber Interface Module SIM link to each other; The another input/output port of control module links to each other with network connecting module; Connect the message and multimedia message send server by network connecting module; The instruction that note and multimedia message send server send according to control module will be transferred the predetermined result note that comprises advertising message and the multimedia message information of generation from advertisement send server 6, send to calls customer by note and multimedia message sending module unit.
Fig. 3 realizes the device one embodiment circuit block diagram of mobile phone advertisement method for the present invention: wherein control module is used two serial ports single-chip microcomputer W77E58 of magnificent nation; Network connecting module is used the MC39i module of Siemens, and the W77E58 control module links to each other with MC39i message and multimedia message sending module by serial ports 0.The MC39i module realizes that by GPRS network and message and multimedia message send server the TCP/IP network is connected, and the message and multimedia message send server generates server with advertisement and also links to each other by the TCP/IP network.The phone-monitoring module is used the HT9032F of HOLTEK company, and the W77E58 control module links to each other with the 7th pin by the 6th of P1.6 and P1.7 and HT9032F phone-monitoring module; Subscriber Interface Module SIM is made of the single chip computer AT 89S51 of ATMEL and LCM12864 Liquid Crystal Module and keyboard array, the W77E58 control module links to each other by the serial ports of serial ports 1 and Subscriber Interface Module SIM AT89S51 single-chip microcomputer, Subscriber Interface Module SIM AT89S51 single-chip microcomputer links to each other by the 3-14 pin of P2 mouth and P1.0-P1.3 and LCM12232 Liquid Crystal Module, and Subscriber Interface Module SIM AT89S51 single-chip microcomputer links to each other by the P0 mouth with keyboard array; HT9032F phone-monitoring module is used for linking to each other with external subsets through subscribers feeder A and the external subscriber's telephone line A of subscribers feeder B, telephone wire B.
Workflow of the present invention is as follows:
When calls customer (intended client) when squeezing into phone, the phone incoming call activates phone-monitoring module 1, and the phone-monitoring module begins to monitor incoming call and button operation; User interface module unit display of calling number and telephone keypad input command; The phone on-hook, phone-monitoring module 1 finishes to monitor.
Phone-monitoring module 1 sends the input command of calling numbers and telephone keypad to control module 3, and the keyboard of Subscriber Interface Module SIM also can input command, as input command not, then carries out the user command of telephone keypad input.
Control module 3 is passed through network connecting module, send user input instruction to the message and multimedia message send server, after the message and multimedia message send server receives user input instruction, transferring advertisement generates in the server according to predetermined affirmation note and the multimedia message being scheduled to confirm that result and advertising message generate, by the message and multimedia message sending module, send the predetermined message and multimedia message of confirming to the calling subscriber.
The present invention can be used for having a dinner party or KTV, bathing, teahouse, tourist lodging predetermined, to promote the level of service, by provide the personalization that receives permission at information to the user, has further promoted user's impression on the other hand, has also improved advertising effect.
Claims (10)
1, a kind of mobile phone advertisement implementation method is characterized in that this method step is as follows:
1) subscriber phone of connection incoming call is monitored the number and the telephony keys of sending a telegram here by the phone-monitoring module of system and device;
2) the predetermined phone number of user interface module unit display of calling number and input, predetermined information instruction;
3) after the phone on-hook, phone-monitoring module and Subscriber Interface Module SIM send predetermined phone number and predetermined information instruction to control module;
4) control module sends the predetermined information instruction and is scheduled to phone number to the message and multimedia message send server by network connecting module;
5) after the message and multimedia message send server receives the predetermined information instruction, generate note or the multimedia message of transferring mobile phone advertisement the server from advertisement;
6), send mobile phone advertisement note or multimedia message to the predetermined phone number of calling subscriber by message and multimedia message sending module or message and multimedia message gateway.
2, mobile phone advertisement implementation method according to claim 1 is characterized in that: the note or the multimedia message of the described mobile phone advertisement of transferring from advertisement generation server comprise the predetermined affirmation object information or the relevant information of predetermined merchant simultaneously.
3, mobile phone advertisement implementation method according to claim 1 is characterized in that: the note of described mobile phone advertisement or multimedia message are the note and the multimedia message of at least a information content in food and drink, KTV, bathing, teahouse or the tourist lodging.
4, a kind of device that is used for claim 1 mobile phone advertisement implementation method is characterized in that this device includes:
One phone-monitoring modular unit includes a FSK frequency shift keying calling number at least and monitors module, is used to monitor the calling number and the user key-press operation of each conversation, is connected to by telephone subscriber line interface on the subscribers feeder of landline telephone;
One user interface module unit comprises at least a kind of of the keyboard input module that is used for showing the display module of subscribing customer information and predetermined information and is used for input service personnel instruction;
One control module unit is made of the CPU central controller;
One network connection unit;
One message and multimedia message send server is made of the message and multimedia message sending module;
One advertisement generates server, is made of message and multimedia message configuration template memory cell and advertising message database;
One input/output port of phone-monitoring module link control module; Another input/output port of control module and the input/output port of Subscriber Interface Module SIM link to each other; And the control module unit links to each other with network connecting module; Network connecting module is connected by the TCP/IP network with the message and multimedia message send server; The instruction that note and multimedia message send server send according to control module will generate note and the MMS content that server calls generates from advertisement, send to by note and multimedia message sending module unit and subscribe the client.
5, the device that is used for the mobile phone advertisement implementation method according to claim 4 is characterized in that: described calling number is monitored module and is also included the DTMF calling number and monitor module and DTMF transceiver module, dislodging machine and monitor one or more combination in the module.
6, the device of mobile phone advertisement implementation method according to claim 4 is characterized in that: described note and multimedia message sending module can contain be connected Short Message Service Gateway and MMS gateway interface directly to send note and multimedia message by Short Message Service Gateway and MMS gateway.
7, the device of mobile phone advertisement implementation method according to claim 4 is characterized in that: described note and multimedia message sending module can be independently note and multimedia message sending module, directly send note and multimedia message in the Subscriber Number mode of mobile communications network.
8, the device of mobile phone advertisement implementation method according to claim 4 is characterized in that: described network connecting module unit is made of GPRS module, CDMA1X module, ADSL module, WLAN module, EDGE module or HSDPA module.
9, the device of mobile phone advertisement implementation method according to claim 4 is characterized in that: describedly be used to show that the display module of intended client information and predetermined information is LCD display or LCD touch display screen.
10, the device of mobile phone advertisement implementation method according to claim 4, it is characterized in that: described Subscriber Interface Module SIM is the keyboard that is used for input instruction, this keyboard comprises numerical key " 0-9 " and * key and # key, and comprises " tomorrow ", " day after tomorrow " shortcut that is used to import the date.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2007101213128A CN101383986B (en) | 2007-09-03 | 2007-09-03 | Mobile phone advertisement implementing method and device thereof |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
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| CN2007101213128A CN101383986B (en) | 2007-09-03 | 2007-09-03 | Mobile phone advertisement implementing method and device thereof |
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| CN101383986A true CN101383986A (en) | 2009-03-11 |
| CN101383986B CN101383986B (en) | 2012-11-21 |
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| CN2007101213128A Ceased CN101383986B (en) | 2007-09-03 | 2007-09-03 | Mobile phone advertisement implementing method and device thereof |
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Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103402029A (en) * | 2013-07-31 | 2013-11-20 | 深圳市浩科电子有限公司 | Landline telephone-based information transmission system and method |
| CN104618881A (en) * | 2014-12-31 | 2015-05-13 | 浙江融创信息产业有限公司 | Multimedia message bill generation and transfer method |
| CN105430204A (en) * | 2015-12-01 | 2016-03-23 | 无锡颖检企业管理咨询有限公司 | Automatic selling business voice system |
Family Cites Families (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1753439A (en) * | 2005-10-25 | 2006-03-29 | 中国移动通信集团公司 | Method of transmitting called terminal state information to calling user |
| CN100415011C (en) * | 2006-08-25 | 2008-08-27 | 中山大学 | Method for reading message of network station in advertisement using mobile phone |
| CN201114304Y (en) * | 2007-07-30 | 2008-09-10 | 张磊 | Device for automatically sending ordered notice and affirming result information |
-
2007
- 2007-09-03 CN CN2007101213128A patent/CN101383986B/en not_active Ceased
Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103402029A (en) * | 2013-07-31 | 2013-11-20 | 深圳市浩科电子有限公司 | Landline telephone-based information transmission system and method |
| CN103402029B (en) * | 2013-07-31 | 2017-01-18 | 黑龙江中医药大学 | Landline telephone-based information transmission system and method |
| CN104618881A (en) * | 2014-12-31 | 2015-05-13 | 浙江融创信息产业有限公司 | Multimedia message bill generation and transfer method |
| CN104618881B (en) * | 2014-12-31 | 2018-04-27 | 浙江融创信息产业有限公司 | A kind of generation of multimedia message bill and transmission method |
| CN105430204A (en) * | 2015-12-01 | 2016-03-23 | 无锡颖检企业管理咨询有限公司 | Automatic selling business voice system |
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| CN101383986B (en) | 2012-11-21 |
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