CN101365094A - Video scenery advertisement publishing, implanting and making method, system thereof - Google Patents
Video scenery advertisement publishing, implanting and making method, system thereof Download PDFInfo
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- CN101365094A CN101365094A CNA2007101431989A CN200710143198A CN101365094A CN 101365094 A CN101365094 A CN 101365094A CN A2007101431989 A CNA2007101431989 A CN A2007101431989A CN 200710143198 A CN200710143198 A CN 200710143198A CN 101365094 A CN101365094 A CN 101365094A
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Abstract
The invention discloses a method for issuing, implanting and producing a situational video advertisement and a system thereof. In the course of post-processing a video program, according to the plot and the scene of the program, an advertisement video corresponding to and/or related to the content is implanted, so as to integrate the advertisement video and the content. The method correlates the advertisement with the program instead of making an abrupt spot announcement. In addition, based on computer or disk play, the advertisement content is not convenient for a player to skip off, thus increasing the accessibility of the advertisement.
Description
Technical field
Advertisement commercial affairs method and technology of the present invention field, particularly film, television advertising intercut the field.
Background technology
Film, television advertising intercut becomes the most general ad distribution mode.Normally before playing programs, play in the middle of, play back commercial breaks sheet, utilize the audience ratings of programme content to realize the arrival rate of advertisement.Its mode is to interrupt programme content substantially, what make an exception is exactly captions or roll titles, the content of all these video ads and program is less than response and even related, application number is CN01801918_8's a " Advertisement Server in advertising method, the content in the content, with the program jump medium that relate to contents advertising " and the patent No. be CN01810148_8 " providing advertisement " by electronic game, a kind of advertisement of interactivity has been proposed, implant in the electronic game, because the interactivity of electronic game, such product placement that produce with effect player interaction.But as movie and video programs, the attentiveness when program is appreciated obviously is more prone to guiding than the attentiveness in playing, and the advertisement mode of movie and television program content response, association belongs to vacancy.On the one hand, such product placement is a kind of misleadings to original works, upsets plot, the attentiveness of dispersed audience, and on the one hand, too business-like movie and video programs might cause spectators' dislike in addition.When especially buying laser disc as the place of cinema projection and spectators, it is outdated to carry advertisement secretly.
But, as movie and video programs free, aftertreatment, suitably implant the initiative advertisement of experiencing the close friend and can increase certain temperament and interest, especially people can download movie and video programs arbitrarily by p2p (point-to-point) in the network, and that these programs are made is of poor quality pirate occupied the time, and legal movie and video programs become imperative by editing product placement intervention market again.
Based on the consideration of above practicality, the invention discloses a kind of issue, implantation, manufacture method and system thereof of video scenery advertisement.In the back processing link of movie and video programs, according to the plot and the scene content of program, implant response with it and/or related advertisement video, make it to become one with it.
Summary of the invention
A first aspect of the present invention proposes a kind of advertisement business mode.The advertisement of intercutting in film in the past, the TV all is to broadcast with the form of intercutting that interrupts plot, perhaps captions, roll titles, and for spectators, rating is experienced bad.The present invention adopts the mode among the advertisement design secondary implantation programme content, for the advertising creative planning provides wide space, and, main is re-issuing and download the new business method that distribution proposes a kind of embedded advertisement for film, TV, Music Television (MTV) by network p2p (point-to-point).
A second aspect of the present invention proposes a kind of contextual advertisement side of implantation enamel, comprises response implantation and related implantation.According to the present invention, the advertisement video information element can respond mutually with the multidate information element of movie and video programs, such as respond into the course of action of action, cry and moving object of language, expression, action or animal, such response makes advertising message element and movie and video programs combine together, and has increased interest and spectators and has imagined the space.Equally, the advertisement video information element can be interrelated with the static information element of movie and video programs, such as, natural environment, life area, scene facility, articles for use utensil or the like, all these can be associated with the advertising theme element, improve advertisement by degree of concern.
A third aspect of the present invention proposes a kind of contextual advertisement editing side enamel.According to the present invention, at first preview movie and video programs are carried out the intention planning, determine to implant this section of start-stop back intercepting constantly video, make the video template, extract association or response information element, implant video in order to edit advertisement, the editing of contextual advertisement video carries out on template, the making recession removing template that finishes, superimposed afterwards editor synthesizes the video display multimedia programming of implanting the contextual advertisement video in the corresponding start-stop constantly of main movie and video programs.
A fourth aspect of the present invention proposes a kind of contextual advertisement editing system.System comprises the stamp fabrication device at least, is used for abstract main body video display video information element, forms interactive advertisement and makes template; With related advertisement making devices, on template, make the related advertisement video of situation; And editor's synthesizer, rising to constantly according to interactive advertisement, the synthetic interactive advertisement of stack is in the video display video information.
Beneficial effect
The invention enables advertisement no longer is intercutting of unexpected raw food, has possessed cross-correlation, and in addition, under based on computer or dvd playback situation, the broadcaster is not easy to the ad content that jumps, and increases advertisement arrival rate.
The present invention will be further described below in conjunction with accompanying drawing.
Description of drawings
Fig. 1 is movie and video programs motherboard-template schematic diagram
Fig. 2 is a movie and video programs schematic diagram behind contextual advertisement video-product placement
Fig. 3 implants the issue schematic flow sheet for contextual advertisement
Fig. 4 is a contextual advertisement Production Editor schematic diagram
Fig. 5 is a contextual advertisement editing system schematic diagram
Embodiment
In Fig. 1 and Fig. 2, handle product placement video (3) in the reprocessing of movie and video programs (1), the plot information of advertisement video response movie and video programs, advertisement video is associated with the scene information of movie and video programs, and the ad distribution main body is movie and video programs.Described response plot information comprises language message, expression information, action message of the animal in language of characters information, expression information, action message and the response multimedia programming that responds in the multimedia programming and the movable information that responds the object in the multimedia programming at least.Associated environment information (4) comprises the environmental facility information in the related multimedia programming at least, the daily necessities information in the related multimedia programming, the natural environment information in the related multimedia programming.Association comprises modes such as response of video display mobile message and the static information response of video display at least.(2) be the product placement template, the design that is used for contextual advertisement is made new shadow program (5) and has been comprised the contextual advertisement video with reference to (6).
In Fig. 3, a kind of method for implantation of video scenery advertisement, preview movie and television program content (8) is at first determined in beginning (7), plan (9) and then carry out scene relating planning (10) editor product placement plot by the plot response, determine that product placement is by constantly, product placement plot step also comprises extraction video contextual information element and definite contextual advertisement to video contextual information element response mode, and the synthetic video display multimedia programming (11) of editor is finished manufacturing process (12) at last.
In Fig. 4,, a kind of video scenery advertisement manufacture method, beginning (13) preview movie and video programs (14), form design (15) according to programme content intention planning contextual advertisement content, extract video plot information (16) and make contextual advertisement video template (17), on the advertisement video template, make contextual advertisement (18), synthetic contextual advertisement and video frequency program (19).On advertisement formwork, make the combined advertisements video that the contextual advertisement step also comprises prepare advertising template and contextual advertisement, remove the advertisement video template, revise the contextual advertisement video, make (20) thereby finish contextual advertisement.
In Fig. 5,, a kind of video scenery advertisement combined editing system, be used for according to the advertisement of movie and television program content (21) editing video display information interaction, comprise stamp fabrication device (22), be used for abstract main body video display video information element, form interactive advertisement and make template (23), also comprise related advertisement making devices (24), on template, make the related advertisement video (25) of situation; Editor's synthesizer (26) rises to constantly according to interactive advertisement, and the synthetic interactive advertisement of stack forms last movie and video programs (27) in the video display video information.The interactive advertisement producing device comprises the video elementary curing module, is used to extract video Template Information element; The related information module, planning affiliated party is and the generation correlation model.
Realize purpose of the present invention with this.
Claims (10)
1. a video scenery advertisement dissemination method is watched advertisement video when making that in conjunction with the broadcast of video multimedia file the user watches video frequency program, it is characterized in that may further comprise the steps at least:
The product placement video is handled in reprocessing in movie and video programs;
The plot information of advertisement video response movie and video programs;
Advertisement video is associated with the scene information of movie and video programs;
The ad distribution main body is movie and video programs.
2. a kind of video scenery advertisement dissemination method as claimed in claim 1 is characterized in that described response plot information comprises at least:
Language of characters information, expression information, action message in the response multimedia programming;
Language message, expression information, the action message of animal in the response multimedia programming;
The movable information of the object in the response multimedia programming.
3. a kind of video scenery advertisement dissemination method as claimed in claim 1 is characterized in that described associated environment information comprises at least:
Environmental facility information in the related multimedia programming;
Daily necessities information in the related multimedia programming;
Natural environment information in the related multimedia programming.
4. a kind of video scenery advertisement dissemination method as claimed in claim 1 is characterized in that described association comprises at least:
The response of video display mobile message;
The static information response of video display.
5. the method for implantation of a video scenery advertisement is used for implanting interactive advertisement at video, may further comprise the steps at least:
Determine that product placement plot starting point constantly;
Editor's product placement plot;
Determine that product placement is by constantly;
The synthetic video display multimedia programming of editor.
6. the method for implantation of a kind of video scenery advertisement as claimed in claim 5 is characterized in that described definite product placement plot step at least also comprises:
Extract video contextual information element;
Determine that contextual advertisement is to video contextual information element response mode.
7. the manufacture method of a video scenery advertisement is used to make the video product placement, may further comprise the steps at least:
According to video plot information issuing contextual advertisement video template;
On the advertisement video template, make contextual advertisement;
Synthetic contextual advertisement and video frequency program.
8. the manufacture method of a kind of video scenery advertisement as claimed in claim 7 is characterized in that the described contextual advertisement step of making at least also comprises on advertisement formwork:
The combined advertisements video of the template of preparing advertising and contextual advertisement;
Remove the advertisement video template;
Revise the contextual advertisement video.
9. the combined editing system of a video scenery advertisement is used for the advertisement of editing video display information interaction, comprises the stamp fabrication device at least, is used for abstract main body video display video information element, forms interactive advertisement and makes template;
The contextual advertisement video creating device is made the related advertisement video of situation on template;
Editor's synthesizer rises to constantly according to interactive advertisement, and the synthetic interactive advertisement of stack is in the video display video information.
10. the combined editing system of a kind of video scenery advertisement as claimed in claim 9 is characterized in that described interactive advertisement producing device comprises at least:
The video elementary curing module is used to extract video Template Information element;
The related information module, planning affiliated party is and the generation correlation model.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2007101431989A CN101365094A (en) | 2007-08-08 | 2007-08-08 | Video scenery advertisement publishing, implanting and making method, system thereof |
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| Application Number | Priority Date | Filing Date | Title |
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| CNA2007101431989A CN101365094A (en) | 2007-08-08 | 2007-08-08 | Video scenery advertisement publishing, implanting and making method, system thereof |
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| CN101365094A true CN101365094A (en) | 2009-02-11 |
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| CNA2007101431989A Pending CN101365094A (en) | 2007-08-08 | 2007-08-08 | Video scenery advertisement publishing, implanting and making method, system thereof |
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Cited By (19)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102063481A (en) * | 2010-12-24 | 2011-05-18 | 中国电子科技集团公司第五十四研究所 | Method for establishing movie and TV drama analysis dedicated knowledge base and method for analyzing drama |
| CN102737684A (en) * | 2011-04-08 | 2012-10-17 | 腾讯科技（深圳）有限公司 | Editing method and device and playing method and device of video advertisement |
| CN102843583A (en) * | 2012-08-10 | 2012-12-26 | Tcl集团股份有限公司 | Display method, media play system and media play terminal of advertisements |
| CN103024480A (en) * | 2012-12-28 | 2013-04-03 | 杭州泰一指尚科技有限公司 | Method for implanting advertisement in video |
| WO2013185904A1 (en) | 2012-06-11 | 2013-12-19 | Rockabox Media Limited | System and method for presenting creatives |
| CN104363484A (en) * | 2014-12-01 | 2015-02-18 | 北京奇艺世纪科技有限公司 | Advertisement pushing method and device based on video picture |
| CN104363485A (en) * | 2014-11-28 | 2015-02-18 | 北京奇艺世纪科技有限公司 | Video-label-based method and system for delivering information |
| CN107154173A (en) * | 2017-04-06 | 2017-09-12 | 苏州爱灵格教育科技有限公司 | A kind of interactive learning methods and system |
| CN108391062A (en) * | 2018-02-11 | 2018-08-10 | 北京秀眼科技有限公司 | Video creating method and system |
| US10134441B2 (en) | 2015-08-14 | 2018-11-20 | Boe Technology Group Co., Ltd. | Method and system for overlaying image in video stream |
| WO2021022499A1 (en) * | 2019-08-07 | 2021-02-11 | WeMovie Technologies | Adaptive marketing in cloud-based content production |
| US11107503B2 (en) | 2019-10-08 | 2021-08-31 | WeMovie Technologies | Pre-production systems for making movies, TV shows and multimedia contents |
| US11166086B1 (en) | 2020-10-28 | 2021-11-02 | WeMovie Technologies | Automated post-production editing for user-generated multimedia contents |
| US11315602B2 (en) | 2020-05-08 | 2022-04-26 | WeMovie Technologies | Fully automated post-production editing for movies, TV shows and multimedia contents |
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| US11736654B2 (en) | 2019-06-11 | 2023-08-22 | WeMovie Technologies | Systems and methods for producing digital multimedia contents including movies and tv shows |
| US11812121B2 (en) | 2020-10-28 | 2023-11-07 | WeMovie Technologies | Automated post-production editing for user-generated multimedia contents |
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2007
- 2007-08-08 CN CNA2007101431989A patent/CN101365094A/en active Pending
Cited By (26)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102063481A (en) * | 2010-12-24 | 2011-05-18 | 中国电子科技集团公司第五十四研究所 | Method for establishing movie and TV drama analysis dedicated knowledge base and method for analyzing drama |
| CN102737684A (en) * | 2011-04-08 | 2012-10-17 | 腾讯科技（深圳）有限公司 | Editing method and device and playing method and device of video advertisement |
| WO2013185904A1 (en) | 2012-06-11 | 2013-12-19 | Rockabox Media Limited | System and method for presenting creatives |
| CN102843583A (en) * | 2012-08-10 | 2012-12-26 | Tcl集团股份有限公司 | Display method, media play system and media play terminal of advertisements |
| CN103024480A (en) * | 2012-12-28 | 2013-04-03 | 杭州泰一指尚科技有限公司 | Method for implanting advertisement in video |
| CN103024480B (en) * | 2012-12-28 | 2016-06-01 | 杭州泰一指尚科技有限公司 | A kind of method embedding advertisement in video |
| CN104363485A (en) * | 2014-11-28 | 2015-02-18 | 北京奇艺世纪科技有限公司 | Video-label-based method and system for delivering information |
| CN104363484A (en) * | 2014-12-01 | 2015-02-18 | 北京奇艺世纪科技有限公司 | Advertisement pushing method and device based on video picture |
| US10134441B2 (en) | 2015-08-14 | 2018-11-20 | Boe Technology Group Co., Ltd. | Method and system for overlaying image in video stream |
| CN107154173A (en) * | 2017-04-06 | 2017-09-12 | 苏州爱灵格教育科技有限公司 | A kind of interactive learning methods and system |
| CN108391062A (en) * | 2018-02-11 | 2018-08-10 | 北京秀眼科技有限公司 | Video creating method and system |
| US11736654B2 (en) | 2019-06-11 | 2023-08-22 | WeMovie Technologies | Systems and methods for producing digital multimedia contents including movies and tv shows |
| US20210211779A1 (en) * | 2019-08-07 | 2021-07-08 | WeMovie Technologies | Adaptive marketing in cloud-based content production |
| US11570525B2 (en) | 2019-08-07 | 2023-01-31 | WeMovie Technologies | Adaptive marketing in cloud-based content production |
| WO2021022499A1 (en) * | 2019-08-07 | 2021-02-11 | WeMovie Technologies | Adaptive marketing in cloud-based content production |
| US11107503B2 (en) | 2019-10-08 | 2021-08-31 | WeMovie Technologies | Pre-production systems for making movies, TV shows and multimedia contents |
| US11783860B2 (en) | 2019-10-08 | 2023-10-10 | WeMovie Technologies | Pre-production systems for making movies, tv shows and multimedia contents |
| US11315602B2 (en) | 2020-05-08 | 2022-04-26 | WeMovie Technologies | Fully automated post-production editing for movies, TV shows and multimedia contents |
| US11564014B2 (en) | 2020-08-27 | 2023-01-24 | WeMovie Technologies | Content structure aware multimedia streaming service for movies, TV shows and multimedia contents |
| US11943512B2 (en) | 2020-08-27 | 2024-03-26 | WeMovie Technologies | Content structure aware multimedia streaming service for movies, TV shows and multimedia contents |
| US11166086B1 (en) | 2020-10-28 | 2021-11-02 | WeMovie Technologies | Automated post-production editing for user-generated multimedia contents |
| US11812121B2 (en) | 2020-10-28 | 2023-11-07 | WeMovie Technologies | Automated post-production editing for user-generated multimedia contents |
| US11924574B2 (en) | 2021-07-23 | 2024-03-05 | WeMovie Technologies | Automated coordination in multimedia content production |
| US11330154B1 (en) | 2021-07-23 | 2022-05-10 | WeMovie Technologies | Automated coordination in multimedia content production |
| US11321639B1 (en) | 2021-12-13 | 2022-05-03 | WeMovie Technologies | Automated evaluation of acting performance using cloud services |
| US11790271B2 (en) | 2021-12-13 | 2023-10-17 | WeMovie Technologies | Automated evaluation of acting performance using cloud services |
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Open date: 20090211 |