CN101334776A - Method and system for inquiring and playing commercial articles associated multimedia information - Google Patents

Method and system for inquiring and playing commercial articles associated multimedia information Download PDF

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Publication number
CN101334776A
CN101334776A CNA2007101262815A CN200710126281A CN101334776A CN 101334776 A CN101334776 A CN 101334776A CN A2007101262815 A CNA2007101262815 A CN A2007101262815A CN 200710126281 A CN200710126281 A CN 200710126281A CN 101334776 A CN101334776 A CN 101334776A
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China
Prior art keywords
medicine
multimedia messages
commodity
inquiry
information
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Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
CNA2007101262815A
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Chinese (zh)
Inventor
刘建
杨铁成
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BEIJING TIANYING CHUANGTONG TECHNOLOGY DEVELOPMENT Co Ltd
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BEIJING TIANYING CHUANGTONG TECHNOLOGY DEVELOPMENT Co Ltd
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Priority to CNA2007101262815A priority Critical patent/CN101334776A/en
Publication of CN101334776A publication Critical patent/CN101334776A/en
Pending legal-status Critical Current

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Abstract

The invention provides a commodity multimedia information inquiring and playing method including the following steps: a barcode scanner is adopted to scan the barcodes of commodities; the multimedia information relevant to the commodities is searched in a database according to the barcodes; the searched multimedia information is played by a media playing apparatus. An inquirer can use an input device to communicate with an inquiry system. The method of the invention is especially suitable for pharmacies. The invention also provides the inquiry system used for inquiring and playing the multimedia information relevant to commodities. The inquiry system can display complex commodity information so as to provide a great deal of information for consumers purchasing commodities with an excellent application value.

Description

Be used to inquire about the method and system of the multimedia messages relevant with commodity with broadcast
Technical field
The present invention relates to a kind of method and system of utilizing barcode scanner inquiry and the broadcast multimedia messages relevant with commodity.
Background technology
Existing retail product sales mode mostly is the mode that the sales force introduces, for example in the shop; Perhaps client checks the mode of explanation voluntarily, for example in the supermarket.For large supermarket, because the sales force is limited, client can't be at once obtains to want the merchandise news understood there from the sales force.In addition, for some specialty goods, medicine especially, owing to need the relevant information understood a lot, only sales force's introduction and/or product description are can not make Customer Satisfaction far away.So, pressing for the method and system that the full information of commodity can be provided in real time to client at present, this not only helps client chooses commodity, also helps the product recommendations and the sales promotion of businessman.
Bar code is at present general in the world commodity to be carried out the means of mark, and its appearance has greatly promoted the globalization circulation of commodity and the electronic management of commodity.By in by the end of December, 2004, the enterprise of China's application commodity in use bar code has exceeded 120,000 families.At present, the fundamental purpose of scanning barcode is the pricing information that is used for obtaining commodity, for example in the application of supermarket cashier.
A kind of " medicine prison robot " that uses in pharmacy appearred on the market recently, can instant playback medicine prison department the medicine undercarriage information of issue, whether expired the consumer can also show the true and false of this medicine and information such as by the bar code of this device scan medicine.But what this " medicine prison robot " showed is simple Word message, and display device is also comparatively simple, can't provide audio frequency, video etc. to comprise the multimedia messages of more contents to the consumer.
Therefore, need a kind of bar code to obtain the method and apparatus of comprehensive information, the especially multimedia messages of commodity (especially medicine) by items scanning.
Summary of the invention
One aspect of the present invention provides a kind of method that is used to inquire about the multimedia messages relevant with commodity with broadcast, comprises the steps:
Scan the bar code of described commodity by barcode scanner;
According to described bar code, search the multimedia messages relevant with described commodity at lane database; With
Play described multimedia messages by media playing apparatus.
One preferred embodiment in, for the ease of inquiry's application, the inquiry can further carry out alternately with inquiry system by input media, with control or change the multimedia messages play.Described input media can be, for example equipment such as touch-screen, keyboard and mouse.
Method of the present invention is specially adapted to pharmacy.When the consumer chooses medicine in pharmacy, need the information of understanding more more than conventional commodity.If the bulk information relevant with medicine can be provided, will choose medicine to the consumer has very big reference role.
Therefore, in a particularly preferred embodiment of the present, provide a kind of method that is used to inquire about the multimedia messages relevant with medicine with broadcast.Described multimedia messages comprises: the operation instructions of medicine, use case, expert opinion, the pharmacology relevant with this medicine or toxicological test data, the information about the medicine true and false, doctor's suggestion, and relevant Word messages such as information of related medicine (for example can treat other optional medicines of same illness); The pictorial information of medicine, packing and related description; Medicine associated video detail file and briefing material etc.
Described media playing apparatus can be display, for example LCD.More easily, can realize described inquiry and broadcast by computer system.
Preferred barcode scanner is an embedded type C CD scanner.
Among one of the present invention preferred embodiment, required various devices are designed to the integral type inquiry terminal of damascene structures, so that actual the use.
The present invention provides a kind of inquiry system that is used to inquire about the multimedia messages relevant with commodity with broadcast on the other hand, comprising:
Barcode scanner is used for the bar code of items scanning;
Arithmetic unit;
Memory storage wherein stores database, comprises the multimedia messages relevant with described commodity in the described database; And
Media playing apparatus is used to play described multimedia messages.
Preferably, described system also comprises input media, and the inquiry can be undertaken alternately by described input media and described system, thus the multimedia messages that control or change are play.
Similarly, this device is particularly suitable for pharmacy.
Described media playing apparatus can be display, for example LCD.More easily, can realize described inquiry and broadcast by computer system.
Preferred barcode scanner is an embedded type C CD scanner.
Described arithmetic unit, memory storage and media playing apparatus can adopt conventional device well known to those skilled in the art and means, and it normally moves required condition and can easily be determined by those skilled in the art.They can be devices independent of each other, also can integrate.Computing machine is the conventional equipment with computing, storage and Presentation Function, therefore adopts computing machine to realize that the function of these devices is very easily.Therefore, in one of the present invention preferred embodiment, described arithmetic unit, memory storage and media playing apparatus are integrated in the computer system.More preferably,, required barcode scanner is also integrated with computer system, form the integral type inquiry terminal of the damascene structures that has globality in appearance for easy to use.
Compare with " medicine prison robot " mentioned above, system of the present invention can show more complicated merchandise news, and the quantity of information that provides for the consumer is bigger, more directly perceived, thereby has good using value.
Description of drawings
Fig. 1 has shown the structured flowchart of inquiry system of the present invention.
Embodiment
Bar code and barcode scanner
Used " bar code " has essentially identical implication in " the bar code management method " of the issue of term used herein " bar code " and State Administration for Quality Supervision and Inspection and Quarantine, comprises in bar code and the shop bar code etc.In some embodiments of the present invention, term " bar code " can refer in particular to bar code.According to country and industry standard, the bar code of every kind of commodity has uniqueness and identifiability, and the bar code of extensive stock is all inequality, so has unidirectional corresponding relation between bar code and the commodity, that is to say according to the bar code kind and the model of identification commodity fast.
Barcode scanner is the equipment that is used for reading bar code.Use barcode scanner can fast and accurately bar code be imported computer (for example application of supermarket cashier).Barcode scanner is one of computer peripherals of often seeing during people live, has characteristics easy to use, that need not to train.Therefore under unattended situation, client can use scanning device to finish the scanning input of bar code voluntarily, and then obtains relevant service.Compare traditional input equipments such as keyboard, mouse, quick more, accurate by means of the input of scanning device.
Barcode scanner can be divided into kinds such as hand-held barcode scanner, flat barcode scanner and data acquisition unit according to profile; Type according to scanning barcode can be divided into bar code scanner and two-dimensional bar code scanner; Can be divided into CCD scanner and laser scanner according to scanning ray; Can be divided into keyboard interface, serial ports and TTL interface mode according to interface mode.
In preferred implementation of the present invention, the module of bar code scan is integrated on the inquiry terminal main frame, reduced the failure rate of the barcode scanner that artificial service factor generation is arranged so more, effectively simplified the peripheral hardware of inquiry terminal, made equipment be easy to the user more and use.The preferential CCD bar code scan module that adopts also can adopt the two-dimensional bar code scan module according to the kind of bar code.
More introductions about barcode scanner can reference site http://www.argoxscan.com/.
Media playing apparatus
Common media article roughly has literal, picture, audio frequency, video several, and common media playing apparatus roughly has paper, sound play device (broadcasting, sound-track engraving apparatus), video play device (as TV, advertisement machine) etc.These traditional playing device relative costs are low and have appropriate ability to play, but shortage is the extensive adaptability of media file, the more important thing is the interactivity that lacks with the audient; Fundamentally be difficult to realize the commodity information retrieval function, can not finish easy query function.
Therefore our inquiry terminal of selecting to have calculation function is play the multimedia messages of commodity.
As everyone knows, computing machine cooperates software just can have the ability of playing literal, picture, audio-video document, network flow-medium file; Simultaneously, can also realize the interactive operation of relative complex with the user.Therefore, in a preferred embodiment of the present invention, select computing machine as media playing apparatus.Other media playing apparatus well known to those skilled in the art, for example LCD etc. also can adopt.
Multimedia messages
Multimedia (Multimedia) generally extensively is interpreted as the comprehensive of multiple medium.But multimedia is not the simple composite of various information mediums, it is that a kind of information text (Text), figure (Graphics), image (Images), animation (Animation) and sound forms such as (Sound) combines, and carry out overall treatment and control by computing machine, can support to finish the infotech of series of interactive operation.
Multimedia technology has following principal feature:
(1) integration can be carried out the hyperchannel unification to information and obtained, stores, organizes and synthetic.
(2) controlled multimedia technology is to be the center with the computing machine, overall treatment and control multimedia messages, and show with multiple media format by people's requirement, act on people's multiple sense organ simultaneously.
(3) the interactivity interactivity is that multimedia application is different from conventional information and exchanges one of principal feature of medium.Conventional information exchanges medium can only uniaxially, diffuse information passively, and multimedia technology can realize that then the people selects and control the active of information.
(4) the non-linear characteristics of non-linear multimedia technology will change the read-write mode of people's tradition gradualness.The past people read-write mode mostly adopts the framework of chapter, joint, page or leaf, obtain knowledge by easy stages, and multimedia technology will be presented to the reader to content in a kind of mode more flexible, that have more variation by the method for hypertext link (Hyper Text Link).
(5) real-time is when the user provides operational order, and corresponding multimedia messages can both be controlled in real time.
(6) the convenience user of information use can come use information according to oneself needs, interest, mission requirements, preference and characteristics of cognition, appoints and gets expression forms of information such as figure, literary composition, sound.
(7) dynamic of message structure " multimedia is a book of forever cannot not reading intactly ", the user can reorganize information according to purpose and the cognitive characteristics of oneself, increases, deletes or the modification node, rebulids link.
Medicine is a kind of special commodity, and the multimedia messages of medicine comprises: Word messages such as the operation instructions of medicine, application case, expert opinion; The pictorial information of medicine, packing and related description, medicine associated video detail file and briefing material or the like.
Inquiry terminal
As shown in Figure 1, inquiry system of the present invention (also can be described as " inquiry terminal ") can comprise barcode scanner, arithmetic unit, memory storage, media playing apparatus and input media etc.
The inquiry is by the bar code of barcode scanner items scanning, and arithmetic unit (for example CPU) receives described bar code, searches and transfer interrelated data in the database in memory storage, and the data transmission that is obtained is play to media playing apparatus.Preferably, the inquiry can be undertaken alternately by other input media and inquiry terminal, for example selects its interested content to play by touch-screen.Inquiry terminal can be connected with network, so that carry out remote interaction with server.
In a particularly preferred embodiment of the present invention, consider the characteristics of place and environment for use, select the integral type inquiry terminal of damascene structures.This terminal is saved and is laid the space by embedded main board fluid,matching crystal display device.The main input equipment of this terminal is exactly embedded barcode scanner, only provides a small amount of function button for basic mutual the use; Consider user of service's complexity, guarantee the simplification of operation as far as possible, and can guarantee the safety and the stability of system.Terminal has the network port, possesses the ability of carrying out remote interaction with server.Information inquiry and media play need special software to realize that this software can be designed by those skilled in the art.
Use barcode scanner that bar code is swept terminal to the interested client of certain part commodity, i.e. the corresponding actions of triggering terminal, with the recommended information of display of commodity, play commodity introduce picture, video, the true and false of perhaps inquiring about commodity.
After this equipment comes into operation, the client who buys commodity can carry out the inquiry and the retrieval of the merchandise news and the true and false by self-service bar code scan information inquiry equipment, and acquisition may comprise the data of aspects such as (but being not limited to) commodity literal, picture, audio frequency and video introduction; By these data, client is convenient to make the decision of whether buying.
Preferably, because consider the part client commodity of being inquired about are had private requirement, the volume of this equipment is not too large; Simultaneously for the ease of installing and using, this equipment will be integral type, may adopt to hang wall and install, and perhaps desk-toply stand on sales counter and will put.
Embodiment 1
Integral type multimedia inquiry terminal is placed in the pharmacy (put or be installed on pharmacy's wall) in the medicine sales counter, when client is interested in certain medicine, can be with the bar code in the drug packaging in the enterprising line scanning of inquiry terminal, at this moment inquiry terminal can demonstrate the operation instructions of corresponding medicine, mainly be suitable for illness, expert opinion, user's degree of concern, Related product caption information, Related product video specification data and briefing material or the like, and client's buying is made comprehensively, objectively instructed.

Claims (23)

1, a kind of method that is used to inquire about the multimedia messages relevant with commodity with broadcast comprises the steps:
Scan the bar code of described commodity by barcode scanner;
According to described bar code, search the multimedia messages relevant with described commodity at lane database; With
Play described multimedia messages by media playing apparatus.
2, the method for claim 1 is characterized in that the inquiry can or change the multimedia messages of being play by input media control.
3, the method for claim 2 is characterized in that described input media is selected from the group that is made of touch-screen, keyboard and mouse.
4, the method for claim 1 is characterized in that described multimedia messages is animation, audio frequency or video.
5, the method for each of claim 1-4 is characterized in that described commodity are medicines.
6, the method for claim 5 is characterized in that described multimedia messages comprises: the operation instructions of medicine, use case, expert opinion, the pharmacology relevant or toxicological test data with this medicine, about information, the doctor of the medicine true and false advise, the information relevant with related medicine; The pictorial information of medicine, packing and related description; Medicine associated video detail file and briefing material.
7, the method for each of claim 1-4 is characterized in that described media playing apparatus is a display.
8, the method for each of claim 1-4 is characterized in that searching and playing by the computer system realization is described.
9, the method for each of claim 1-4 is characterized in that described barcode scanner is an embedded type C CD scanner.
10, the method for each of claim 1-4 is characterized in that the described integral type computer realization of searching and playing by damascene structures.
11, the method for each of claim 1-4 is characterized in that the inquiry can also carry out remote interaction with server by the network connection.
12, a kind of inquiry system that is used to inquire about the multimedia messages relevant with commodity with broadcast comprises:
Barcode scanner is used for the bar code of items scanning;
Arithmetic unit;
Memory storage wherein stores database, comprises the multimedia messages relevant with described commodity in the described database; And
Media playing apparatus is used to play described multimedia messages.
13, the system of claim 12 is characterized in that described system also comprises input media, and the inquiry can be undertaken alternately by described input media and described system, thus the multimedia messages that control or change are play.
14, the system of claim 13 is characterized in that described input media is selected from the group that is made of touch-screen, keyboard and mouse.
15, the system of claim 12 is characterized in that described multimedia messages is animation, audio frequency or video.
16, the system of each of claim 12-15 is characterized in that described commodity are medicines.
17, the system of claim 16 is characterized in that described multimedia messages comprises: the operation instructions of medicine, use case, expert opinion, the pharmacology relevant or toxicological test data with this medicine, about information, the doctor of the medicine true and false advise, the information relevant with related medicine; The pictorial information of medicine, packing and related description; Medicine associated video detail file and briefing material.
18, the system of each of claim 12-15 is characterized in that described media playing apparatus is a display.
19, the system of each of claim 12-15 is characterized in that described barcode scanner is an embedded type C CD scanner.
20, the system of each of claim 12-15 is characterized in that described arithmetic unit, memory storage and media playing apparatus integrate.
21, the system of claim 20 is characterized in that described arithmetic unit, memory storage and media playing apparatus are integrated into computing machine.
22, the system of claim 12 is characterized in that described system is the integral type inquiry system of damascene structures.
23, the system of each of claim 12-15 is characterized in that described system also has the network port, carries out remote interaction so that the inquiry can connect with server by network.
CNA2007101262815A 2007-06-29 2007-06-29 Method and system for inquiring and playing commercial articles associated multimedia information Pending CN101334776A (en)

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Cited By (10)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN101888604A (en) * 2010-04-23 2010-11-17 上海市七宝中学 Sight spot information self-service query system and method
CN102130943A (en) * 2010-01-12 2011-07-20 财团法人工业技术研究院 Object and digital content integration system, method and platform
CN102243694A (en) * 2011-07-15 2011-11-16 肖辉 Management system for implementing active dish ordering by using invisible code
CN102651077A (en) * 2011-02-24 2012-08-29 张健一 Commodity display system and method
CN103077668A (en) * 2013-01-05 2013-05-01 北京农业信息技术研究中心 Virtual interaction display system and method for agricultural products
CN103177002A (en) * 2011-12-20 2013-06-26 深圳市金域文化传播有限公司 Object display method combined with advantage of virtual display
CN105373925A (en) * 2014-08-20 2016-03-02 中兴通讯股份有限公司 Comment message processing method and device
CN106126702A (en) * 2016-06-30 2016-11-16 陈浩 The acquisition methods of multimedia messages and device
CN107563989A (en) * 2017-09-11 2018-01-09 郭伟东 Watermark picture synthetic method, device and client terminal
CN112470183A (en) * 2018-04-22 2021-03-09 马鲁锡·维斯瓦讷森 System and method for generating and presenting on-demand detail content about a product or service through a communication interface

Cited By (10)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN102130943A (en) * 2010-01-12 2011-07-20 财团法人工业技术研究院 Object and digital content integration system, method and platform
CN101888604A (en) * 2010-04-23 2010-11-17 上海市七宝中学 Sight spot information self-service query system and method
CN102651077A (en) * 2011-02-24 2012-08-29 张健一 Commodity display system and method
CN102243694A (en) * 2011-07-15 2011-11-16 肖辉 Management system for implementing active dish ordering by using invisible code
CN103177002A (en) * 2011-12-20 2013-06-26 深圳市金域文化传播有限公司 Object display method combined with advantage of virtual display
CN103077668A (en) * 2013-01-05 2013-05-01 北京农业信息技术研究中心 Virtual interaction display system and method for agricultural products
CN105373925A (en) * 2014-08-20 2016-03-02 中兴通讯股份有限公司 Comment message processing method and device
CN106126702A (en) * 2016-06-30 2016-11-16 陈浩 The acquisition methods of multimedia messages and device
CN107563989A (en) * 2017-09-11 2018-01-09 郭伟东 Watermark picture synthetic method, device and client terminal
CN112470183A (en) * 2018-04-22 2021-03-09 马鲁锡·维斯瓦讷森 System and method for generating and presenting on-demand detail content about a product or service through a communication interface

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Application publication date: 20081231