CN101296360A - Advertisement issuing and charging method and system - Google Patents
Advertisement issuing and charging method and system Download PDFInfo
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- CN101296360A CN101296360A CNA200710097896XA CN200710097896A CN101296360A CN 101296360 A CN101296360 A CN 101296360A CN A200710097896X A CNA200710097896X A CN A200710097896XA CN 200710097896 A CN200710097896 A CN 200710097896A CN 101296360 A CN101296360 A CN 101296360A
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Abstract
The invention provides a method for advertisement issuance and billing based on multimedia programs and a system thereof. Advertisements which are spot in a video program can be downloaded to be stored in the computer of a network user by a point-to-point distribution mode or by a server. The user can play the video program while watching advertisements and a user terminal stores downloaded, played, copied, recorded and distributed data of the video program; the data is then fed back to an advertisement settling server which calculates the expense paid by an advertisement subscriber according to the cost calculation mechanism and provides the deduction proposal for a video program owner, a copy right owner and an issuance platform through the analysis and screening of the data.
Description
Technical field
The invention belongs to the ad distribution field, particularly issue and charging method field are play in the attached advertisement of video.
Background technology
Television advertising is the media advertisement of occupation rate of market maximum.Usually according to TV station's audience ratings, advertisement publishers serve as to calculate basis with time and number of times, throw in program video, audio frequency or captions advertisement, especially with prime time the section advertising rates the highest.Advertisement in the insertion TV programme is usually to calculate second, here, the foundation of user charges is popularity, time period, programme contents of TV station, very fuzzy for considering usually of audience ratings, because, audience ratings is always based on the statistics implication, and definite audience ratings and advertisement are watched and person-time can't be grasped.
On the other hand, the broadcast of the program of TV station is unidirectional, can't store and collect, although can record preservation in theory,, in the face of the obvious such way of numerous TV stations does not conform to actual, unless the viewer changes channel, nonoptional leeway is if there are two programs simultaneously, can only abandon one of them, cause very limited interactivity like this.
Along with day by day popularizing of the Internet, occurred can the order video program Streaming Media, Streaming Media is exactly to use the multimedia file of stream technology in transmission over networks in simple terms, and the stream technology is exactly that continuous video and acoustic information are put Website server after overcompression is handled, allow the user watch, to listen to while downloading, face whole pressure such as does not need to compile file to download to the network transmission technology that just can watch behind the own machine.Streaming Media is limited to the restriction of the network bandwidth, and the resolution of video frequency program is very low usually, and Pgmtime is very short, and a few minutes, the user can't enjoy high-quality video frequency program, and for service provider.The broadband resource cost of Streaming Media is very big.
P2P (point-to-point) downloads the deficiency that can remedy Streaming Media, the important value of P2P is that it has realized Distributed Calculation, having changed the Internet is the traditional mode at center with the website, make the numerous client computer in the network also become server, numerous like this computers can combine and realize the function of supercomputer, thereby finish complicated calculation task, need that mass data handles work again need not on the supercomputer of costliness, just can finish.P2p (point-to-point) downloads and to face more and more severeer copyright problem and enjoy and denounce, and the service provider that provides P2p (point-to-point) to download is frequently prosecuted.
At above-mentioned limitation and deficiency, the present invention proposes a kind of ad distribution and charging method based on multimedia programming, makes technology, resource that TV programme-advertisement-p2p download-Internet resources-quilts such as copyright isolate be able to whole.Broken away from limitation separately.
Summary of the invention
The present invention proposes a kind of ad distribution and charging method and system thereof based on multimedia programming.The video frequency program inserting advertisement, also can be by point-to-point distributed downloads by the server downloading video program to the storage of network user's computer, user's displaying video programs is watched advertising segment simultaneously, user segment preserves that video is downloaded, plays, duplicated, imprinting, distributing data, data are fed back to advertisement clearing account settlement server, server is by analyzing, screen data, calculates the scheme that is divided into of expense that the advertisement user should pay and video frequency program owner and copyright owner, distribution platform according to the expense computing mechanism.
First aspect present invention proposes a kind of advertisement delivery method.
According to the present invention, play to make it is that the user has watched advertisement video when watching video frequency program in conjunction with the video multimedia file, at first examine multimedia programming copyright legitimacy, content legality and video production quality; Work out the special-purpose identification code of this video frequency program then, and video file is advanced in compression; Agreement encryption lock coding, broadcast authority are set at allows to data such as server transmission download, broadcast, distribution, secondary broadcasts; The advertisement video coding embeds at least one section advertisement video with coding; The video frequency program distribution realizes the distribution of duplicating of multimedia file by server download, point-to-point download and mobile storage; The statistics monitoring is play in advertisement, by check, recording of encrypted lock coding and file watermark, statistics is play and distributing data, and writes the cookies file; Advertisement played data feedback, the data by multimedia file write the cookies file; The advertisement played data is screened, and analyzes, screens invalid broadcast, plays distribution cheating and data such as malicious code, broadcast; The advertisement paying clearing are according to playing and distributing and duplicate the data computation advertisement user charges number of playing with secondary.
Second aspect present invention proposes a kind of advertisement charging method.
According to the present invention, billing parameter comprises complete download time, broadcasting time, normal play number of times, complete distribution number of times, traceable distribution number of times, the clearing of secondary broadcasting time continuously.
Third aspect present invention proposes a kind of multimedia coding server.
According to the present invention, the advertisement video code device is arranged, copyright code device and agreement encryption device.The copyright code device embeds multimedia file copyright encoded watermark, is used for identification, tracking and the shielding of file, the agreement encryption device, and embedding program code, encryption lock are used for the mandate to broadcast distributing data feedback, and present with agreement or refusal mode; The embedded coding device comprises that predicting video embeds, and is used to embed picture advance notice, advance notice sectional drawing, video segment advance notice, and the advertisement video embedding, is used to embed advertisement voice data, advertisement video data;
Fourth aspect present invention proposes a kind of multimedia file.
According to the present invention, form by video packets stream, text packets stream, audio packet flow, music bag stream and graphics package stream, also comprise the advertisement video fragment; Text packets stream comprises identification watermark, encryption lock; Graphics package stream comprises the previewing programs set of pictures; Described multimedia file also comprises: counting module, calculate to preserve and play, download, distribute number of times; Timing module calculates and preserves reproduction time; Detecting module is used for file operation behaviors such as identification is duplicated, imprinting transfer.
Fifth aspect present invention proposes a kind of point-to-point Download Server, defers to the point-to-point communication host-host protocol, downloads multimedia file with distributed network, comprises service end, client and node.
According to the present invention, searcher wherein is used for the authority of search node user storage, comprises file watermark identification module, by grasping the multimedia mandate identification watermark of distributed user node mandate Shared Folders the inside, be used for the user and before download, select; The programm name search module grasps displaying by the multimedia file title, is used for the user and selects before download; The rendition list sort module is showed multimedia programming by classification, is used to guide the user to select before download; The document track module, by grasp that distributed user node mandate Shared Folders the inside is transferred multimedia file identification watermark, be used for track identification the staged files.
The download apparatus of user side comprises at least: picture is checked module, presents picture file by download, is used for preview video sectional drawing picture with decision this multimedia file of complete download whether; The video preview module presents video file by download, is used for preview video advance notice fragment with decision this multimedia file of complete download whether; Service end has shroud module, by setting up shielding file watermark tabulation, ends sponsored program identification watermark encoder in order to storage, and the searcher that sends to user side is shielded and refuses download link.
Sixth aspect present invention, a kind of multimedia advertising publisher server is proposed, charging system and rule clearing advertisement user according to return data and foundation after being used to receive user's played data and being analyzed examination pay expense, comprise feedback device, data analysis set-up and checkout apparatus, wherein:
Feedback device comprises the data download receiver module, by receiving user side cookies file, to discern complete download, interrupts user behaviors such as download; The play count data reception module is by receiving user side cookies file, with the identification play count, discern complete play count especially; The chronometric data receiver module is by receiving the reproduction time process data, in order to identification F.F., interruption broadcast behavior; The distributing data receiver module, by identification duplicate, distributing data is in order to statistics secondary and even repeatedly play operation behavior.
Data analysis set-up comprises effective metering data analysis module, by statistics download, broadcast, distribution and secondary played data, according to calculation mechanism identification valid data; Cheating swindle data analysis module by the contrast calculation mechanism, is compared extremely ip of downloading and playing data, and discriminance analysis is made swindle, plays swindle, distributes cheating, watches alliance, watched software; The malicious act data analysis module by the watermark of identification copyright, is analyzed behaviors such as imitated software, cutting, piracy, removal advertisement; End the payment data analysis module,, set up the back continuity of ending to pay and play statistical model by the multimedia data of accepting to have ended to pay; Database is used for storing effective download, broadcast, distribution, secondary played data and invalid data, cheating data, malicious act data also.
Checkout apparatus comprises data conversion module, by computing mechanism, download, broadcast, distribution, secondary played data is converted to advertising expenditure calculating parameter data; The expense statistical module by computing mechanism, distributes advertising expenditure by time sequence, area, conversion bit data form or curve diagram; The doubtful point feedback module, report and doubtful point prompting by the receiving management panel feed back to the total platform of manual service.
Seventh aspect present invention proposes a kind of flow media advertisement issue and charging method, at first carries out the advertisement video coding and embeds, and front and back are two sections at least, preferred three sections; Check then, add up, the data of complete, the normal play multimedia programming of record, independent ip; Last advertisement paying clearing are according to the inferior logarithmic data and the ip address computation advertisement user charges number of complete playing stream media program.
Eighth aspect present invention proposes a kind of website, is used for the management that multimedia advertising issue and clearing are chargeed, and comprises ad distribution server admin interface, advertisement publishers' administration interface and advertisement video copyright owner administration interface; There is the report button the inside, interface, is used for the prompting report of malicious data suspicion; Query the peace button, the prompting of the suspicion data that are used to practise fraud.
Ninth aspect present invention proposes a kind of database, and in order to storage multimedia programming data, the table of database comprises complete download time of multimedia file and ip address table thereof, and multimedia file interrupts download time and ip address table thereof; Complete broadcasting time of multimedia file and ip address table thereof; Multimedia file interrupts broadcasting time and ip address table thereof; Multimedia file fast-forward play number of times and ip address table thereof; Multimedia file distribution number of times and ip address table thereof; Multimedia file secondary broadcasting time and ip address table thereof.
Tenth aspect present invention proposes a kind of computer-readable information recording medium, is used to store above-described server or device.
Beneficial effect
The present invention proposes a kind of resource consolidation technology, embeds the video frequency program of ad content, and for user's download, advertisement is chargeed with the number of times calculating of playing programs and distribution in point-to-point mode.Key of the present invention is that the publisher adds up the broadcast and the distribution of program, and prevents cheating and malice broadcast behavior.
Meaning of the present invention is that a TV programme is separated, make it limited to by the time, the user can download in advance, watches when needs are seen, and, the length of program, high sharpness video quality and high-fidelity music center effect be streaming media video can not compare.
The present invention returns the copyright owner a low-cost pattern of managing is provided, to make the copyright owner omit distribution channel, video disc, packing link, wholesale, retail link, adorn the expense of a lot of links such as auspicious design, storage, transportation, advertisement, sales promotion by the expense of playing and the distribution number of times is collected advertisement publishers, make that dropping into return rate increases substantially.In addition, the consumption of original piracy will be converted into legal consumption, this will increase copyright owner's income, especially, because the consumer has been carried out freely, will increase consumption user greatly undoubtedly, more than three aspects make copyright owner's maximization of acquiring an advantage.
The present invention is for advertisement publishers, make the advertisement putting precision improve greatly, advertisement publishers can clearly know number of times that the multimedia video program of his advertisement of carrying is downloaded and the number of times that is played, come into plain view for playing the area distribution especially, all these publisher thirsts for understanding.
The present invention also can allow masses become the creator, and ordinary video fan can shoot with video-corder video frequency program voluntarily, obtains advertisement customer acceptance and advertisement delivery, and he just can promote his works of download energetically voluntarily, and can enjoy ad revenue.
The present invention will be further described below in conjunction with accompanying drawing.
Description of drawings
Fig. 1 is an ad distribution flow chart of the present invention
Fig. 2 is advertisement charging flow figure of the present invention
Fig. 3 is multimedia coding server architecture figure of the present invention
Fig. 4 is a point-to-point Download Server structure chart of the present invention
Fig. 5 is downloads of media ad distribution server architecture figure of the present invention
Fig. 6 is flow media advertisement issue of the present invention and charges
Embodiment
In Fig. 1, video audit (102) is carried out in beginning (101), main audit multimedia programming copyright legitimacy, content legality and video production quality and advertisement publishers are to the approval of video carrier, and the video frequency program that unauthorized is passed through (103) drops into the beginning step again.What at first carry out is agreement encryption lock coding (104), and the broadcast authority is set at allows to data such as server transmission download, broadcast, distribution, secondary broadcasts; Advertisement video coding (105) embeds at least one section advertisement video with coding afterwards; Carry out copyright watermark encoder (106) afterwards, work out the special-purpose identification code of this video frequency program, and video file is advanced in compression; Video frequency program distribution (107) subsequently is the distribution of duplicating that realizes multimedia file by server download, point-to-point download and mobile storage; Then carry out advertisement and play statistics monitoring (108), by check, recording of encrypted lock coding and file watermark, statistics is play and distributing data, and writes the cookies file; The data of monitoring will be fed back (109) by the advertisement played data, and the data by multimedia file write the cookies file; Carry out the advertisement played data then and screen (110), analyze, screen invalid broadcast, play distribution cheating and data such as malicious code, broadcast; Invalid data (111) is fed back again; According to playing and distributing and duplicate the data computation advertisement user charges numbers of playing with secondary (112), so far, finish the ad distribution process.
In Fig. 2, beginning (201) is carried out the advertisement charging and is at first carried out effective information extraction (202) extraction download time information, judging whether to belong to complete download (203) will extract again if not complete, complete download time (204) enters plays the audit step, judge whether by normal play (205), comprise that further continuous broadcasting time and normal play number of times (206) count settlement data;
The number of times of statistics distribution subsequently, at first confirm whether complete distribution of document (207), add up traceable distribution number of times (208) further, the actual subsequently secondary broadcasting time (209) that takes place is included settlement data (211) in, so far finishes the clearing of (212) advertising expenditure.
In Fig. 3, a kind of multimedia coding server, comprise advertisement video code device (309), copyright code device (305) and agreement encryption device (306), copyright code device (305), embed the copyright encoded watermark of multimedia file (301), be used for identification, tracking and the shielding of file, agreement encryption device (306) embeds program code, encryption lock (304), be used for locking and arrange and mandate, and present with agree or refusal mode etc. to playing the distributing data feedback; Embedded coding device (309) comprises that predicting video embeds, and is used to embed picture advance notice, advance notice sectional drawing, video heads advance notice (303), and advertisement video (302) embedding, is used to embed advertisement voice data, advertisement video data.Form new composite video file (307) and include database (308) in.
In Fig. 4, a kind of point-to-point Download Server, defer to the point-to-point communication host-host protocol, download multimedia file with distributed network, comprise service end, client and distributed network node, comprise searcher (405), the authority that is used for search node (401) user storage, file watermark identification module (403) by grasping the multimedia mandate identification watermark of distributed user node mandate Shared Folders the inside, is used for the user and selects before download; Programm name search module (404) grasps displaying by the multimedia file title, is used for the user and selects before download; Document track module (402), by grasp that distributed user node mandate Shared Folders the inside is transferred multimedia mandate identification watermark, be used for the staged files track identification.So far, search is finished, and submits the rendition list (406) that meets search condition to the user.
Shroud module (407) by setting up shielding file watermark tabulation, is ended sponsored program identification watermark encoder in order to storage, and the searcher that sends to user side is shielded and refuses download link.Picture is checked module (408), presents picture file by download, is used for preview video sectional drawing picture with decision this multimedia file of complete download whether; Video preview module (409) presents video file by download, is used for preview video advance notice fragment with decision this multimedia file of complete download whether; Download apparatus (410) is downloaded the multimedia video frequency file, and downloading to user side (411) simultaneously will be as distributed network node (401).
In Fig. 5, the multimedia advertising publisher server, be used for by network (504) receiving node user (501), download, broadcast, the distributing data of independent Download Server (503) secondary broadcast nodes (502) and being analyzed screened the back and paid expense according to the charging system and the rule clearing advertisement user of return data and foundation, comprises with lower device:
Feedback device (Fig. 5-1) comprises data download passback module (506), by receiving user side cookies file, to discern complete download, interrupts user behaviors such as download, forms download statistics data (510); Play count data passback module (507) by receiving user side cookies file, with identification play count, complete broadcast, forms counting statistics data (511); Chronometric data passback module (508) is used for F.F. identification and interrupts identification, forms timing statistics (512); Distributing data passback module (509) is used to duplicate, unloading storage, engraving data receive, and forms distribution statistics (513), and above data (510), (511), (512), (513) are included feedback database (514) in.
Data analysis set-up (Fig. 5-2), data conversion server (515) is set up model and analysis mechanisms, for functional module execution analysis operation; Effectively metering data analysis module (516) is added up the effective download of identification, broadcast, distribution and secondary played data, forms effective metering data table (520).Cheating swindle data analysis module (517) is used for making swindle, playing swindle, the distribution cheating, watch alliance, watch software according to computing mechanism analysis identification, forms cheating swindle tables of data (521).
Malicious act data analysis module (518) ,-imitated software ,-cutting piracy ,-continuous fingerprint ,-behaviors such as removal advertisement, form malicious act tables of data (522).End payment data analysis module (519), data such as the multimedia file download that the identification screening has been ended to pay, broadcast, distribution, secondary broadcast form and end the paying file and continue propagation data table (523).
Changing changes database (524), is used for changing the effective download of storage, broadcast, distribution, secondary played data and invalid data, cheating data, malicious act data
Checkout apparatus (Fig. 5-3), respectively corresponding data is distributed to lower module by settlement data Distributor (525): data conversion module (526), pass through computing mechanism, download, broadcast, distribution, secondary played data are converted to the advertising expenditure data, are presented on the Charging Detail Record unit (529) of management of webpage panel; Expense statistical module (527) by computing mechanism, distributes advertising expenditure by time sequence, area, conversion bit data form and or the curve diagram, be presented on the expense statistic unit (530) of management of webpage panel; Doubtful point feedback module (528) by the report and the doubtful point prompting of receiving management panel, is presented on the doubtful point feedback unit (531) of management of webpage panel, feeds back to the total platform of manual service.
In Fig. 6, provided flow media advertisement issue and charging method, beginning (601) is carried out the video coding process of (602) of making and is carried out advertisement and embed, and before and after the advertisement video coding embeds at least two sections, preferred three sections, in order to check whether complete broadcast of video; The user searches for program video (603) by website, selects playing stream media video file (604) afterwards, the data of complete, the normal play multimedia programming of the independent ip of website server monitors (605) statistics streaming media playing; Screen invalid broadcast information (606) according to calculation mechanism afterwards, invalid data will be fed back again.Valid data enter advertisement paying clearing (607), according to the inferior logarithmic data and the ip address computation advertisement user charges number of complete playing stream media program, and are presented on advertisement user and medium owner user management panel (608), process ends (609).
Realize purpose of the present invention in the above described manner.
Claims (10)
1, a kind of ad distribution and charging method, watched when making that in conjunction with the broadcast of video multimedia file the user watches video frequency program advertisement video to may further comprise the steps at least:
The video audit, audit multimedia programming copyright legitimacy, content legality and video production quality;
The copyright watermark encoder work out the special-purpose identification code of this video frequency program, and the video multimedia file is advanced in compression;
Encryption lock coding, broadcast authority agreement are set at allows to operating datas such as server transmission download, broadcast, distribution, secondary broadcasts;
The advertisement video coding embeds at least one section advertisement video with coding;
The video frequency program distribution realizes the distribution of duplicating of multimedia file by server download, point-to-point distributed downloads and mobile storage;
The statistics monitoring is play in advertisement, by check, recording of encrypted lock coding and file watermark, statistics is play and distributing data, and writes the cookies file;
Advertisement played data feedback receives the feedback data that writes cookies;
The advertisement played data is screened, and screens invalid broadcast, plays data such as distribution cheating and malicious code broadcast;
The advertisement paying clearing are according to playing and distributing and duplicate the data computation advertisement user charges number of playing with secondary;
2, a kind of ad distribution as claimed in claim 1 and charging method, the phase is characterised in that described advertisement charging may further comprise the steps at least:
Charge according to download time, charge according to complete download time further;
Charge according to broadcasting time, according to continuous broadcasting time, the normal play number of times charges further;
Charge according to the distribution number of times, charge according to traceable distribution number of times further;
Charge according to the secondary broadcasting time.
3, a kind of multimedia coding server comprises the advertisement video code device, and copyright code device and agreement encryption device is characterized in that described:
The copyright code device embeds multimedia file copyright encoded watermark, is used for identification, tracking and the shielding of file,
The agreement encryption device, embedding program code, encryption lock are used for locking to broadcast distributing data feedback agreement and mandate, and present in the mode of agreeing or refuse;
The embedded coding device comprises that the advance notice video embeds, and is used to embed picture advance notice, advance notice sectional drawing, video segment advance notice, and
Advertisement video embeds, and is used to embed advertisement voice data, advertisement video data.
4, a kind of multimedia file is made up of video packets stream, text packets stream, audio packet flow, music bag stream and graphics package stream, it is characterized in that described
Video packets stream also comprises the advertisement video fragment;
Text packets stream comprises identification watermark, encryption lock;
Graphics package stream comprises the previewing programs set of pictures; Described multimedia file also comprises:
Counting module calculates to preserve and plays, downloads, distributes number of times;
Timing module calculates and preserves reproduction time;
Detecting module is used for file operation behaviors such as identification is duplicated, imprinting transfer.
5, a kind of point-to-point Download Server is deferred to the point-to-point communication host-host protocol, downloads multimedia file from distributed network node, comprise service end, client and node, it is characterized in that client has searcher, be used for the authority of search node user storage, comprise at least:
File watermark identification module by grasping the multimedia mandate identification watermark of distributed user node mandate Shared Folders the inside, is used for the user and selects before download;
The programm name search module grasps displaying by the multimedia file title, is used for the user and selects before download;
The document track module, by grasp that distributed user node mandate Shared Folders the inside is transferred multimedia mandate identification watermark, be used for the staged files track identification
The download apparatus of client comprises at least:
Picture is checked module, presents picture file by download, is used for preview video sectional drawing picture with decision this multimedia file of complete download whether;
The video preview module presents video file by download, is used for preview video advance notice fragment with decision this multimedia file of complete download whether;
Service end has shroud module, by setting up shielding file watermark tabulation, ends sponsored program identification watermark encoder in order to storage, and the searcher that sends to user side is shielded and refuses download link.
6, a kind of multimedia advertising publisher server, be used to receive user's played data, and after being analyzed examination, charging system and rule clearing advertisement user according to return data and foundation pay expense, it is characterized in that described server comprises feedback device, data analysis set-up and checkout apparatus;
Feedback device wherein comprises:
The data download receiver module by receiving user side cookies file, to discern complete download, interrupts user behaviors such as download;
The play count data reception module is by receiving user side cookies file, with the identification play count, discern complete play count especially;
The chronometric data receiver module is by receiving the reproduction time process data, in order to identification F.F., interruption broadcast behavior;
The distributing data receiver module, by reception duplicate, distributing data is in order to statistics secondary and even repeatedly play operation behavior;
Data analysis set-up wherein comprises:
Effectively the metering data analysis module by statistics download, broadcast, distribution and secondary played data, is discerned valid data according to calculation mechanism;
Cheating swindle data analysis module by the contrast calculation mechanism, is compared extremely ip of downloading and playing data, and discriminance analysis is made swindle, plays swindle, distributes cheating, watches alliance, watched software;
The malicious act data analysis module by the watermark of identification copyright, is analyzed behaviors such as imitated software, cutting, piracy, removal advertisement;
End the payment data analysis module,, set up the back continuity of ending to pay and play statistical model by the multimedia data of accepting to have ended to pay;
Database is used for storing effective download, broadcast, distribution, secondary played data and invalid data, cheating data, malicious act data and sets up respective table;
Checkout apparatus wherein comprises:
Data conversion module by computing mechanism, is converted to advertising expenditure calculating parameter data with download, broadcast, distribution, secondary played data;
The expense statistical module by computing mechanism, distributes advertising expenditure by time sequence, area, conversion bit data form and/or curve diagram;
The doubtful point feedback module, report and doubtful point prompting by the receiving management panel feed back to the total platform of manual service.
7, a kind of flow media advertisement issue and charging method comprise that at least advertisement embeds, plays monitoring, advertisement charging step, is characterized in that described:
Before and after advertisement video coding embeds at least two sections, preferred three sections;
The statistics monitoring is play in advertisement, checks, adds up, writes down the data of complete, the normal play multimedia programming of independent ip;
The advertisement paying clearing are according to the inferior logarithmic data and the ip address computation advertisement user charges number of complete playing stream media program.
8, a kind of website, be used for the management that multimedia advertising issue and clearing are chargeed, comprise ad distribution server admin interface, advertisement publishers' administration interface and advertisement video copyright owner administration interface is characterized in that advertisement publishers' administration interface and advertisement video copyright owner administration interface also comprise:
The report device is used for the prompting report of malicious data suspicion;
Query device, the prompting of the suspicion data that are used to practise fraud
9, a kind of database in order to storage multimedia programming data, is characterized in that comprising at least in the database table following data:
The complete download time of multimedia file, and ip address;
Multimedia file interrupts download time, and the ip address;
The complete broadcasting time of multimedia file, and ip address;
Multimedia file interrupts broadcasting time, and the ip address;
Multimedia file fast-forward play number of times, and ip address;
Multimedia file distribution number of times and ip address thereof;
Multimedia file secondary broadcasting time and ip address thereof.
10, a kind of computer-readable information recording medium is used to store described server of claim 3 to 9 or device.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA200710097896XA CN101296360A (en) | 2007-04-24 | 2007-04-24 | Advertisement issuing and charging method and system |
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|---|---|---|---|
| CNA200710097896XA CN101296360A (en) | 2007-04-24 | 2007-04-24 | Advertisement issuing and charging method and system |
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| CN101296360A true CN101296360A (en) | 2008-10-29 |
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| CNA200710097896XA Pending CN101296360A (en) | 2007-04-24 | 2007-04-24 | Advertisement issuing and charging method and system |
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| CN101674542A (en) * | 2009-09-23 | 2010-03-17 | 中兴通讯股份有限公司 | Method and system for realizing purpose of charging file transfer service |
| CN102215213A (en) * | 2010-04-12 | 2011-10-12 | 腾讯科技（北京）有限公司 | Multimedia frequency control method, equipment and system |
| CN103118051A (en) * | 2011-11-17 | 2013-05-22 | 阿里巴巴集团控股有限公司 | Method and device for monitoring information issuing process |
| CN104394433A (en) * | 2014-11-27 | 2015-03-04 | 北京国双科技有限公司 | Method and device for detecting play times of multimedia file in television channel |
| CN104954819A (en) * | 2014-03-31 | 2015-09-30 | 上海星红桉数据科技有限公司 | Method for realizing new media advertisement intelligent monitoring broadcast by using digital watermarking technology |
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| CN107077647A (en) * | 2014-06-30 | 2017-08-18 | A·F·沙班 | Improved system and method for the distribution value that worked to timekeeper |
| CN107833066A (en) * | 2017-09-20 | 2018-03-23 | 西安万像电子科技有限公司 | A kind of advertisement fee payment method, apparatus and system |
| CN111178985A (en) * | 2020-01-06 | 2020-05-19 | 快优智能技术有限公司 | Multimedia information publishing method capable of timing and charging |
| CN112488754A (en) * | 2020-11-30 | 2021-03-12 | 上海酷量信息技术有限公司 | Anti-cheating system and method for advertisement clicking |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN101674542A (en) * | 2009-09-23 | 2010-03-17 | 中兴通讯股份有限公司 | Method and system for realizing purpose of charging file transfer service |
| CN102215213B (en) * | 2010-04-12 | 2014-09-10 | 腾讯科技（北京）有限公司 | Multimedia frequency control method, equipment and system |
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