CN101236562A - Web page screen area hot point analytical method - Google Patents

Abstract

The invention provides a web page screen region click hotspot analysis method, which relates to a method for analyzing and displaying hot links in a web page screen region, wherein, URLs at which all the links point in a web page are obtained through analysis of Html files in the web page; a 'link URL statistical table' is established; Refers in access records of the web page are analyzed; novel Html files are obtained by numerical statement of web page link click times through the 'link URL statistical table'; a browser is finally used for displaying the Html files in which statistical codes are added. By adoption of the method, web site programmers can be allowed to know the conditions of being clicked of various links; the states of being clicked of the web page in various screen regions are visually displayed; the web site programmers are assisted to improve content and layout design of the web page; effective click is increased and service quality of a web site is improved. The method is simple and easy to implement; moreover, analysis is accurate and effectiveness is obvious.

Description

Web page screen area hot point analytical method

Technical field:

The present invention relates to the method for a kind of analyzing website access, flow analysis, is a kind of Web page screen area hot point analytical method specifically.

Background technology:

In Internet, the website is the core of carrying content, no matter is any websites such as door, ecommerce, Web bank, all needs some technological means, realizes the flowing of access analysis, according to analysis result, improves website design.The website traffic analytic product mainly concentrates on the general statistics aspect of browsing several PV (PageView), independent IP etc. now, and data are very helpful to portal management like this, but little to concrete webpage design directive significance.Analyze and display web page screen zones of different click situation, the designer is improved webpage design very big directive significance.

Summary of the invention:

The invention provides the method for the clicked situation of each zone link on a kind of analyzing web page screen, by analysis result is handled especially, each regional clicked situation of display web page, thus instruct the webpage design personnel to improve design, improve effective clicking rate of webpage.The objective of the invention is to be achieved through the following technical solutions:

Web page screen area hot point analytical method, step is as follows:

A: the user need to determine the webpage of analysis;

B: open the URL of named web page with browser, be saved in then on the disk, obtain the Html file of this URL;

C: analyze the Html file, seek in the file " bookmark " link URL that is wherein comprised;

D: set up by " link URL statistical form ";

E: web log file file or other forms of " Visitor Logs " are analyzed line by line, got the Refer item in the daily record, if URL wherein adds up in " link URL statistical form ", this URL statistical number adds 1;

F: after having analyzed all " Visitor Logs ", obtain all URL statistical number in " link URL statistical form ", add code at Html file " bookmark " URL place,, obtain new Html file so that show this URL link statistical number;

G: use browser display to add the Html file of statistics codes, show the screen area of each connection, show that simultaneously the connection statistics number represents clicked situation with the frame of different colours.

Ultimate principle of the present invention:, when finally in browser, showing, all be converted into the Html form though have a lot of computerese Html, ASP, PHP, JAVA etc. can realize the Internet programming.Html is a kind of " SGML ", and all-links has " bookmark ", and certain webpage after showing on the browser, can be preserved the Html file to disk.The Html file is analyzed line by line, sought the URL that " bookmark " obtains linking in the file.By analyzing web site access log or other forms of Visitor Logs, obtain " link URL " accessed statistical number in all these Html files.Code is added in each link place in the Html file, can show for the special requirement of " screen area link analysis ".

Beneficial effect of the present invention:

Compared with prior art, advantage of the present invention is as follows: 1, simple, a lot of people attempt to be used in browser the purpose that the form of plug-in unit reaches this " analysis of webpage hot spot region " are installed, and the now basic property of this method is obstructed.Because for the sake of security, generally plug-in unit is installed and all can be warned the user, the plug-in unit of in most cases all being unwilling to install at browser.2, analyze accurately, a lot of in the world now products are also installed plug-in unit and are carried out flow analysis continuing to use browser, as: international foremost Alexa etc., do not install under the situation of plug-in unit most users at browser, just there is not statistics.The present invention in the link URL of this webpage of statistics of retrodicting from Visitor Logs, can accurately analyze the click situation in each zone by the URL link analysis to this analysis webpage.3, visual result shows link area by the block diagram with different colours, and the additional statistical number is represented clicked situation again, can make coming into plain view of each zone of webpage.

Pass through this method, can allow the website design personnel, understand the clicked situation of each link of webpage, the visualization display webpage is at the clicked state in each zone of screen, help website design person to improve the design of web page contents and layout, increase and effectively click, improve the website service quality.Method is simple, and analysis is accurate, benefit is obvious.

Description of drawings:

Fig. 1 is the process flow diagram of Web page screen area hot point analytical method.

Specific implementation method:

Web page screen area hot point analytical method, step is as follows:

At first in browser, key in the network address X of certain website; After opening webpage, select " file/save as ", webpage is saved as Html file (as: X.html) by the browser top; Html is a kind of " SGML ", seeks the bookmark that has " a href=" xxx/xxxx/xxxx " " mark or form in the X.html file, as finds following bookmark:

a href＝″liuyan/index.asp″

a href＝″index.asp″

a href＝″ReadNews.asp

It is as follows to set up table " link URL statistical form ",

The URL link	Statistical number
		liuyan/index.asp	0

index.asp ReadNews.asp ， ，

0 0

Differentiate whether there is bookmark＜a=href=" xxxURL " among the Html line by line, " xxxURL " wherein is exactly the network address of the webpage of link, thereby the all-links that obtains comprising in the file points to URL; Be saved in " link URL statistical form ", every records 2 data item in the table, URL and corresponding statistical number;

Read this website visiting record (Web daily record, or other forms of Visitor Logs), see whether its Refer item is " URL link " in " link URL statistical form ", if " statistical number " adds 1; (Refer is a URL, and explanation is which URL is linked to here)

After having analyzed all " Visitor Logs ", obtain all URL statistical number in the link URL statistical form, add code at original X.Html file chaining URL place,, obtain new X.Html file so that show this URL link statistical number;

Add the X.Html file of statistics codes in browser display, just obtained the clicks of X webpage zones of different.

Can finish at the statistics that will embody interviewee's click situation in the different zones on the screen according to above-mentioned steps, the display web page screen area is clicked focus visually, helps website design person to improve webpage design.

Claims (1)

1, Web page screen area hot point analytical method is characterized in that, step is as follows:

A: the user need to determine the webpage of analysis;

B: open the URL of named web page with browser, be saved in then on the disk, obtain the Html file of this URL;

C: analyze the Html file, seek in the file " bookmark " link URL that is wherein comprised;

D: set up by " link URL statistical form ";

E: web log file file or other forms of " Visitor Logs " are analyzed line by line, got the Refer item in the daily record, if URL wherein adds up in " link URL statistical form ", this URL statistical number adds 1;

F: after having analyzed all " Visitor Logs ", obtain all URL statistical number in " link URL statistical form ", add code at Html file " bookmark " URL place,, obtain new Html file so that show this URL link statistical number;

G: use browser display to add the Html file of statistics codes, show the screen area of each connection, show that simultaneously the connection statistics number represents clicked situation with the frame of different colours.

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