CN101232490A - System and method for advertisement inter cut in mobile media business - Google Patents

System and method for advertisement inter cut in mobile media business Download PDF

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Publication number
CN101232490A
CN101232490A CNA2007100024631A CN200710002463A CN101232490A CN 101232490 A CN101232490 A CN 101232490A CN A2007100024631 A CNA2007100024631 A CN A2007100024631A CN 200710002463 A CN200710002463 A CN 200710002463A CN 101232490 A CN101232490 A CN 101232490A
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advertisement
server
user terminal
playlist
streaming media
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CNA2007100024631A
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Chinese (zh)
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CN101232490B (en
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王金东
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ZTE Corp
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ZTE Corp
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Abstract

The invention discloses an advertisement-inserting method and system for mobile media service, which includes the following steps: a portal server receives SP/CP uploading program content and applies for publication, and receives the uploading advertisement from advertising agents and applies for publication; the portal server audits the program content and ads; if the application is approved, the portal server will send the program content to a streaming media server and the ads to an ads server; and the portal server will create a playing list of the program content and the ads and send the playing list to the ads server; when a user logs in to the portal server for requesting to play the program content, the streaming media server accessed the playing list from the ads server and transmits the program content requested to play and the corresponding ads to the user terminal through a transmission channel established between the streaming media player of user terminal and the streaming media server according to the playing list instruction. The method solves the ads-inserting defect with prior mobile media service.

Description

The method of advertisement insertion and system thereof in a kind of mobile media business
Technical field
The present invention relates to mobile media business, relate in particular to the method and the system thereof of advertisement insertion in a kind of mobile media business.
Background technology
Advertisement insertion is the requisite function of operator operation mobile flow medium service, in the Streaming Media standard that the big telecom operators of domestic each formulate all requirement must provide.
Traditional advertisement insertion mode is at present: at first do not contain concrete ad content but the playlist of advertisement startup incident in the foundation of mobile flow medium service platform, when the client-requested broadcast program, the mobile flow medium service platform returns a playlist that has advertisement startup incident of the above-mentioned making relevant with this program to client player, the client DST PLAYER is resolved this playlist, starts incident according to advertisement and carry out intercutting of advertisement to streaming media server request ad content when broadcast program.
There are following 2 defectives in above-mentioned conventional ads inserting method:
(1) because the client DST PLAYER is when carrying out the streaming broadcast, at first to pass through real-time streaming protocol (Real Time Streaming Protocol with streaming media server, RTSP) carry out various mutual (for example: set up TCP and connect, carry out port negotiation, capability negotiation, SDP information request and transmission etc.) process could set up the words that fail to be convened for lack of a quorum and carry out the transmission of stream data, need the regular hour just can finish, with regard to present existing 2.5G/2.75G/3G network, this time is at least at 2-3 more than second, client just is in space state when therefore switching between program and advertisement, this is that user institute is unacceptable, or gives user's experience bad.Also there is a kind of viewpoint to propose and to remedy the blank that causes this switching time by the ad content of looking ahead in advance at this problem, this viewpoint is set up in theory, but be unpractical in actual applications, this is because the SOCKET socket about all mobile phones can only provide 4-5 individual at present basically, be not enough to support to play simultaneously two flow-medium performances (generally needing 10 SOCKET sockets), therefore can't realize.
(2) both made in the future that mobile phone can provide a lot of SOCKET sockets, but this method also can obviously reduce the streaming media playing speed of mobile phone.
Summary of the invention
Technical problem to be solved by this invention is to provide the method and the system thereof of advertisement insertion in a kind of mobile media business, end to solve the defective that advertisement insertion exists in the current mobile media business (1) words that when switching, fail to be convened for lack of a quorum, transfer of data after the switching can not utilize these words that fail to be convened for lack of a quorum to carry out, therefore just exist to rebulid the words that fail to be convened for lack of a quorum, and the problem of the space state that causes; (2) how to be implemented in user terminal and to it seems, what play simultaneously only is the words rather than a plurality of that fail to be convened for lack of a quorum, and reaches the handling property that does not influence mobile phone.
In order to address the above problem, the invention provides the method for advertisement insertion in a kind of mobile media business, be applied to it is characterized in that, may further comprise the steps by under user terminal, portal server, streaming media server, Advertisement Server, the mobile flow medium service group-network construction formed:
(1) described portal server receives SP/CP (content supplier/application provider) and uploads programme content and application issue, and described portal server receives ad-agency and uploads advertisement and application issue;
(2), to apply for that to this SP/CP the programme content issued and ad-agency will apply for that the advertisement of issuing examines by described portal server;
(3) if the audit pass through, then described portal server is published to this programme content on the streaming media server, with this ad distribution to Advertisement Server;
(4), the programme content of SP/CP issue and the advertisement of ad-agency issue are set up playlist, and this playlist is published on the Advertisement Server by described portal server;
(5) sign in to the portal server request when playing certain programme content as the user of described user terminal, described streaming media server obtains playlist from Advertisement Server, and certain programme content and the correspondent advertisement that will ask to play according to the indication of playlist send user terminal to by its transmission channel with the DST PLAYER foundation of user terminal.
Method of the present invention, wherein, playlist described in the step (4) comprises: and the generic resource identifier of the playing sequence of program, advertisement, the time point of switching, playing duration and program and advertisement (Universal Resource Identifier, URI).
Said method, wherein, described step (5) further comprises:
When the user of described user terminal is played to when putting switching time in the playlist, described streaming media server is according to the indication of playlist, switch to assigned address and obtain new content, and utilize its transmission channel that begins to set up to send user terminal to the DST PLAYER of user terminal.
Method of the present invention, wherein, the DST PLAYER and the described streaming media server of user terminal are set up transmission channel in the step (4), comprising:
The DST PLAYER of described user terminal and streaming media server are set up the words that fail to be convened for lack of a quorum, and parameter is set up transmission channel through consultation.
Method of the present invention, wherein,
Further comprise: (6) up to the user of described user terminal stop watching or streaming media server judges to stopping transmitting when not enough because of account balance;
Described step (2) further comprises: described portal server will apply for that to this SP/CP the programme content issued and ad-agency will apply for that the advertisement of issuing examines according to the keeper's of operator indication;
Described step (3) further comprises: if the issue of then described portal server refusal is not passed through in audit;
Described step (4) further comprises: described portal server is set up playlist according to the keeper's of operator indication to the programme content of SP/CP issue and the advertisement of ad-agency issue.
In order to address the above problem, the present invention also provides the system of advertisement insertion in a kind of mobile media business, it is characterized in that, comprising: user terminal, portal server, streaming media server, Advertisement Server; Wherein,
Described user terminal is used to the user to provide request to sign in to the platform of portal server; And its DST PLAYER and described streaming media server are set up transmission channel;
Described portal server is used to receive the programme content that SP/CP uploads, and receives the advertisement that ad-agency is uploaded; And to apply for that to this SP/CP the programme content issued and ad-agency will apply for that the advertisement of issuing examines; If the audit pass through, then this programme content is published on the streaming media server, with this ad distribution to Advertisement Server; And the programme content of SP/CP issue and the advertisement of ad-agency issue set up playlist, this playlist is published on the Advertisement Server;
Described streaming media server is used for setting up transmission channel with the DST PLAYER of user terminal; And sign in to the portal server request when playing certain programme content as the user of described user terminal, it obtains playlist from Advertisement Server, and certain programme content and the correspondent advertisement that will ask to play according to the indication of playlist send user terminal to by its transmission channel with the DST PLAYER foundation of user terminal;
Described Advertisement Server is used to receive the playlist that the advertisement of the application issue that described portal server audit passes through and described portal server are set up the advertisement of the programme content of SP/CP issue and ad-agency issue.
System of the present invention, wherein, described playlist comprises: the generic resource identifier of the playing sequence of program, advertisement, the time point of switching, playing duration and program and advertisement.
Said system, wherein, described streaming media server further comprises:
When the user of described user terminal is played to when putting switching time in the playlist, it is according to the indication of playlist, switch to assigned address and obtain new content, and utilize its transmission channel that begins to set up to send user terminal to the DST PLAYER of user terminal.
System of the present invention, wherein, the DST PLAYER of described user terminal and described streaming media server are set up transmission channel, comprising:
The DST PLAYER of described user terminal and described streaming media server are set up the words that fail to be convened for lack of a quorum, and parameter is set up transmission channel through consultation.
System of the present invention, wherein,
Described user terminal is further used for receiving the user and stops watching request;
Described streaming media server is further used for stopping transmitting when it determines because of the account balance deficiency;
Described portal server further comprises: be used for will applying for that to this SP/CP the programme content issued and ad-agency will apply for that the advertisement of issuing examines according to the keeper's of operator indication; If audit is not passed through, then refusal issue; And be used for the programme content of SP/CP issue and the advertisement of ad-agency issue being set up playlist according to the keeper's of operator indication.
Method and system of the present invention has well overcome two above-mentioned defectives of conventional ads inserting method: (1) fails to be convened for lack of a quorum to talk about when switching and does not end, transfer of data after the switching still utilizes these words that fail to be convened for lack of a quorum to carry out, and therefore rebulids the space state that fails to be convened for lack of a quorum words and cause with regard to not existing.(2) because at user terminal, what play simultaneously only is the words rather than a plurality of that fail to be convened for lack of a quorum, and therefore can not influence the handling property of mobile phone.
Description of drawings
Fig. 1 is the structure connection layout of advertisement insertion system in the described a kind of mobile media business of the embodiment of the invention;
Fig. 2 is the particular flow sheet of the method for advertisement insertion in the described a kind of mobile media business of the embodiment of the invention.
Embodiment
The present invention is in order to solve the drawback that conventional solution exists, further set forth the method and the system thereof of advertisement insertion in a kind of mobile media business of the present invention by following specific embodiment, below embodiment is described in detail, but not as a limitation of the invention.
The embodiment of system of the present invention is made up of following several parts: user terminal, portal server, streaming media server and Advertisement Server.The role who participates in has: terminal use, SP/CP, the keeper of operator, ad-agency.As shown in Figure 1, circular each role of expression, rectangle represents to form each subsystem of system.Wherein:
Described user terminal is used to the user to provide request to sign in to the platform of portal server; And its DST PLAYER and described streaming media server are set up the words that fail to be convened for lack of a quorum, and parameter is set up transmission channel through consultation; Also be used to receive the user and stop watching request;
Described portal server is used to receive the programme content that SP/CP uploads, and receives the advertisement that ad-agency is uploaded; And to apply for that to this SP/CP the programme content issued and ad-agency will apply for that the advertisement of issuing examines according to the keeper's of operator indication; If the audit pass through, then this programme content is published on the streaming media server, with this ad distribution to Advertisement Server; And the programme content of SP/CP issue and the advertisement of ad-agency issue are set up playlist according to the keeper's of operator indication, this playlist is published on the Advertisement Server; If audit is not passed through, then refusal issue;
Described streaming media server is used for setting up transmission channel with the DST PLAYER of user terminal; And sign in to the portal server request when playing certain programme content as the user of described user terminal, it obtains playlist from Advertisement Server, and certain programme content and the correspondent advertisement that will ask to play according to the indication of playlist send user terminal to by its transmission channel with the DST PLAYER foundation of user terminal; Also be used for when it determines because of the account balance deficiency, stopping transmitting;
Described Advertisement Server is used to receive the playlist that the advertisement of the application issue that described portal server audit passes through and described portal server are set up the advertisement of the programme content of SP/CP issue and ad-agency issue according to the keeper's of operator indication.
At first the keeper of operator sets up playlist according to the advertisement of the program of SP/CP issue and ad-agency application and publishes on the Advertisement Server at the mobile flow medium service platform.The URI information of time point, playing duration, program and advertisement that comprises playing sequence, the switching of program and advertisement in this playlist.When the client-requested broadcast program, streaming media server obtains this playlist from Advertisement Server, and obtain program or advertisement content from the URI of appointment according to the indication of playlist, play the content of appointment according to playing sequence and playing duration, when being played to when putting switching time, streaming media server is not ended the words that fail to be convened for lack of a quorum with user terminal, switch to the play position of appointment in program that the next one will play or the advertisement by streaming media server, obtain the original transmission channel of corresponding data utilization and continue transmission.
As shown in Figure 2, the embodiment of the method for the invention, the specific implementation process is as follows:
Step 201, SP/CP at first uploads programme content application issue by portal server;
Step 202, the keeper of operator examines the programme content of SP/CP application by portal server; If audit is passed through, then be published on the streaming media server;
Step 203, ad-agency is uploaded advertisement application issue by portal server;
Step 204, the keeper of operator examines the advertisement application of ad-agency by portal server, if by audit, then be published on the Advertisement Server;
Step 205, the keeper of operator sets up playlist and is published to Advertisement Server according to the playing request condition and the respective program of advertisement, and this playlist comprises the information such as generic resource identifier of time point, playing duration, program and advertisement of playing sequence, the switching of program and advertisement;
Step 206, the program that portal server selects operator to provide is provided the terminal use;
Step 207, user terminal starts DST PLAYER and streaming media server is set up the words that fail to be convened for lack of a quorum, and parameters is set up transmission channel through consultation;
Step 208, streaming media server obtains playlist from Advertisement Server, resolves execution, and beginning is to user terminal transmission program or ad data;
Step 209, streaming media server obtains content according to the specified location that the indication of playlist switches to new content (advertisement or program), and utilizes former session to continue transmission;
Step 210 ends to watch or streaming media server forces to end session because of a variety of causes (for example account balance deficiency) up to the user.
The described method and system of the embodiment of the invention has well overcome two above-mentioned defectives of conventional ads inserting method: (1) fails to be convened for lack of a quorum to talk about when switching and does not end, transfer of data after the switching still utilizes these words that fail to be convened for lack of a quorum to carry out, and therefore rebulids the space state that fails to be convened for lack of a quorum words and cause with regard to not existing.(2) because at user terminal, what play simultaneously only is the words rather than a plurality of that fail to be convened for lack of a quorum, and therefore can not influence the handling property of mobile phone.
Certainly; the present invention also can have other various embodiments; under the situation that does not deviate from spirit of the present invention and essence thereof; those of ordinary skill in the art can make various corresponding changes and distortion according to the present invention, but these corresponding changes and distortion all should belong to the protection range of the appended claim of the present invention.

Claims (10)

1. the method for advertisement insertion in the mobile media business is applied to it is characterized in that by under user terminal, portal server, streaming media server, Advertisement Server, the mobile flow medium service group-network construction formed, may further comprise the steps:
(1) described portal server receives SP/CP and uploads programme content and application issue, and described portal server receives ad-agency and uploads advertisement and application issue;
(2), to apply for that to this SP/CP the programme content issued and ad-agency will apply for that the advertisement of issuing examines by described portal server;
(3) if the audit pass through, then described portal server is published to this programme content on the streaming media server, with this ad distribution to Advertisement Server;
(4), the programme content of SP/CP issue and the advertisement of ad-agency issue are set up playlist, and this playlist is published on the Advertisement Server by described portal server;
(5) sign in to the portal server request when playing certain programme content as the user of described user terminal, described streaming media server obtains playlist from Advertisement Server, and certain programme content and the correspondent advertisement that will ask to play according to the indication of playlist send user terminal to by its transmission channel with the DST PLAYER foundation of user terminal.
2. the method for claim 1 is characterized in that, playlist described in the step (4) comprises: the generic resource identifier of the playing sequence of program, advertisement, the time point of switching, playing duration and program and advertisement.
3. method as claimed in claim 2 is characterized in that, described step (5) further comprises:
When the user of described user terminal is played to when putting switching time in the playlist, described streaming media server is according to the indication of playlist, switch to assigned address and obtain new content, and utilize its transmission channel that begins to set up to send user terminal to the DST PLAYER of user terminal.
4. the method for claim 1 is characterized in that, the DST PLAYER and the described streaming media server of user terminal are set up transmission channel in the step (5), comprising:
The DST PLAYER of described user terminal and streaming media server are set up the words that fail to be convened for lack of a quorum, and parameter is set up transmission channel through consultation.
5. the method for claim 1 is characterized in that, further comprises:
(6) up to the user of described user terminal stop watching or streaming media server judges to stopping transmitting when not enough because of account balance;
Described step (2) further comprises: described portal server will apply for that to this SP/CP the programme content issued and ad-agency will apply for that the advertisement of issuing examines according to the keeper's of operator indication;
Described step (3) further comprises: if the issue of then described portal server refusal is not passed through in audit;
Described step (4) further comprises: described portal server is set up playlist according to the keeper's of operator indication to the programme content of SP/CP issue and the advertisement of ad-agency issue.
6. the system of advertisement insertion in the mobile media business is characterized in that, comprising: user terminal, portal server, streaming media server, Advertisement Server; Wherein,
Described user terminal is used to the user to provide request to sign in to the platform of portal server; And its DST PLAYER and described streaming media server are set up transmission channel;
Described portal server is used to receive the programme content that SP/CP uploads, and receives the advertisement that ad-agency is uploaded; And to apply for that to this SP/CP the programme content issued and ad-agency will apply for that the advertisement of issuing examines; If the audit pass through, then this programme content is published on the streaming media server, with this ad distribution to Advertisement Server; And the programme content of SP/CP issue and the advertisement of ad-agency issue set up playlist, this playlist is published on the Advertisement Server;
Described streaming media server is used for setting up transmission channel with the DST PLAYER of user terminal; And sign in to the portal server request when playing certain programme content as the user of described user terminal, it obtains playlist from Advertisement Server, and certain programme content and the correspondent advertisement that will ask to play according to the indication of playlist send user terminal to by its transmission channel with the DST PLAYER foundation of user terminal;
Described Advertisement Server is used to receive the playlist that the advertisement of the application issue that described portal server audit passes through and described portal server are set up the advertisement of the programme content of SP/CP issue and ad-agency issue.
7. the system as claimed in claim 1 is characterized in that, described playlist comprises: the generic resource identifier of the playing sequence of program, advertisement, the time point of switching, playing duration and program and advertisement.
8. system as claimed in claim 7 is characterized in that, described streaming media server further comprises:
When the user of described user terminal is played to when putting switching time in the playlist, it is according to the indication of playlist, switch to assigned address and obtain new content, and utilize its transmission channel that begins to set up to send user terminal to the DST PLAYER of user terminal.
9. the system as claimed in claim 1 is characterized in that, the DST PLAYER of described user terminal and described streaming media server are set up transmission channel, comprising:
The DST PLAYER of described user terminal and described streaming media server are set up the words that fail to be convened for lack of a quorum, and parameter is set up transmission channel through consultation.
10. the system as claimed in claim 1 is characterized in that, described user terminal is further used for receiving the user and stops watching request;
Described streaming media server is further used for stopping transmitting when it determines because of the account balance deficiency;
Described portal server further comprises: be used for will applying for that to this SP/CP the programme content issued and ad-agency will apply for that the advertisement of issuing examines according to the keeper's of operator indication; If audit is not passed through, then refusal issue; And be used for the programme content of SP/CP issue and the advertisement of ad-agency issue being set up playlist according to the keeper's of operator indication.
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WO2011134260A1 (en) * 2010-04-27 2011-11-03 华为技术有限公司 Method, apparatus and system for intercutting advertisement
WO2012162989A1 (en) * 2011-09-29 2012-12-06 华为技术有限公司 Media stream transmission method, channel initialization method and equipment
WO2013071736A1 (en) * 2011-11-17 2013-05-23 中兴通讯股份有限公司 Development method and system for broadcasting service
CN103984597A (en) * 2014-06-04 2014-08-13 福州瑞芯微电子有限公司 Method, device and system for task run switching
CN104636943A (en) * 2013-11-11 2015-05-20 世纪禾光科技发展(北京)有限公司 Advertising system and advertising method
CN104994502A (en) * 2015-07-07 2015-10-21 上海海纳通物联网科技有限公司 Commercial WIFI management system based on XMPP protocol and use method thereof
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US9167045B2 (en) 2010-04-27 2015-10-20 Huawei Technologies Co., Ltd. Method, apparatus and system for intercutting advertisement
WO2012162989A1 (en) * 2011-09-29 2012-12-06 华为技术有限公司 Media stream transmission method, channel initialization method and equipment
CN103141113A (en) * 2011-09-29 2013-06-05 华为技术有限公司 Media stream transmission method, channel initialization method and equipment
CN103141113B (en) * 2011-09-29 2016-03-09 华为技术有限公司 Media stream transmission method, channel initial method and equipment
WO2013071736A1 (en) * 2011-11-17 2013-05-23 中兴通讯股份有限公司 Development method and system for broadcasting service
CN104636943A (en) * 2013-11-11 2015-05-20 世纪禾光科技发展(北京)有限公司 Advertising system and advertising method
CN103984597A (en) * 2014-06-04 2014-08-13 福州瑞芯微电子有限公司 Method, device and system for task run switching
CN105022795A (en) * 2015-06-30 2015-11-04 成都蓝码科技发展有限公司 Big data-orientated new media cloud releasing platform and implementation method therefor
CN104994502A (en) * 2015-07-07 2015-10-21 上海海纳通物联网科技有限公司 Commercial WIFI management system based on XMPP protocol and use method thereof
CN106791951A (en) * 2015-11-19 2017-05-31 三亚中兴软件有限责任公司 A kind of advertisement method for implantation and device and Set Top Box
CN105721567A (en) * 2016-01-29 2016-06-29 上海分众软件技术有限公司 Network pushing system and pushing control method thereof for marketplace advertisements
CN105721567B (en) * 2016-01-29 2019-06-21 上海分众软件技术有限公司 Sales field advertising network supplying system and its push control method
CN106231402A (en) * 2016-07-18 2016-12-14 杭州当虹科技有限公司 A kind of method in terminal, multiple video seamless connections play
CN110519615A (en) * 2019-09-06 2019-11-29 深圳市瑞云科技有限公司 A kind of video terminal advertisement update jettison system and method based on cloud desktop
CN114466233A (en) * 2020-11-10 2022-05-10 夏普株式会社 Content playback system, content playback method, and recording medium

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