CN101189651A

CN101189651A - Device for advertisement

Info

Publication number: CN101189651A
Application number: CNA2006800190743A
Authority: CN
Inventors: 金炳万
Original assignee: Individual
Current assignee: Individual
Priority date: 2005-07-20
Filing date: 2006-06-13
Publication date: 2008-05-28
Also published as: KR100622400B1

Abstract

Disclosed herein is an auxiliary advertisement device (100, 200). The auxiliary advertisement device include a frame (110, 210) secured to a newspaper, a free newspaper, an outer cover of a book, such as a phone book, a paper bag, a cardboard box, or a writing instrument, such as a ball not point pen, and an auxiliary advertisement sheet (230) that contains auxiliary advertisement contents and is continuously unwound from the frame (110, 210) and wound in the frame (110, 210) in the form of a roll, thus overcoming space limitations of the advertising object, and arousing the curiosity of consumers, therefore maximizing the advertising effect.

Description

Advertising equipment

Technical field

The present invention relates generally to a kind of auxiliary advertisement device that is installed on newspaper, free newspaper, book, paper bag, the instrument that writes etc., relate in particular to a kind of auxiliary advertisement device that comprises frame and auxiliary advertisement sheet, wherein auxiliary advertisement sheet comprises the main points of an ad content or a book of A brief introduction, and can reel at frame continuously from continuous expansion on the frame and with the spool form, overcome the limitation in space like this and can cause consumer's curiosity, thereby made the advertising results maximization.

Background technology

Usually, daily magazine such as newspaper, especially free newspaper, book such as telephone directory and other various publications provide various Useful Informations for people busy in the modern society.As a representative instance, in free newspaper or telephone directory, insert many box advertisement.

Under the situation of using box advertisement,, therefore can only publish the title in shop and advertizer's main telephone number owing to must in limited space, publish a plurality of advertisements.

Recently, for the attention that attracts the consumer and cause consumer's interest, box advertisement has developed into has multiple color and design.Yet this box advertisement also only has 2-d plane graph.

In addition, publication equally also only has common shape.Even people wish to see the simplified summary of publication, he or she also must stir the page of publication.

Summary of the invention

Technical matters

Therefore, the present invention sincerely remembers the above-mentioned problems in the prior art, and the purpose of this invention is to provide a kind of auxiliary advertisement device, comprise frame and auxiliary advertisement sheet on first page that is installed in bookbinding part or book, this auxiliary advertisement sheet comprises the main points of an ad content or a book of A brief introduction, and can from frame, launch continuously to reach to reel at frame with the spool form, overcome the limitation in space like this and can cause consumer's curiosity, thereby made the advertising results maximization.

Technical scheme

For achieving the above object, the invention provides a kind of auxiliary advertisement device that is used for publication with bookbinding part, comprise and be printed with literary works, main body and front cover as document, picture or photo, the bookbinding part is positioned at the end of main body, and front cover covers front surface, rear surface and the bookbinding part of main body.One or more auxiliary advertisement device are being configured between this bookbinding part and the front cover from front cover shift-in or the mode that shifts out.All be printed with content of text on each auxiliary advertisement device.

Each auxiliary advertisement device all comprises frame and auxiliary advertisement sheet.This frame has vertical tubular housing, and shell has the side that is formed on this shell to extend to the aperture of door of second end from first end of this shell, and frame also has the flange of the opposing open end of this shell of sealing.This auxiliary advertisement sheet comprise be arranged in shell and be fixed in its opposite end on the flange elastic supporting member for supporting optical member and at the page or leaf that when this elastic supporting member for supporting optical member is reeled, is configured in this shell, this page or leaf is extracted out from shell, then reels once more around elastic supporting member for supporting optical member.

Further, the invention provides a kind of auxiliary advertisement device, comprise frame and auxiliary advertisement sheet, this frame have the vertical bar that is fixed on the advertising items, whole on the opposite end of this vertical bar horizon bar and reel and elastic component between horizon bar with a direction; Auxiliary advertisement sheet has the page or leaf that comprises auxiliary ad content, and this page or leaf can be reeled around elastic component from the continuous expansion of elastic component and with the spool form.

Preferably, each horizon bar all comprises the fastener hole that is used for fastening elastic component end, and this elastic component comprises the lastex with better elastic restoring force.

Further, the width of this page is less than the distance between the horizon bar and extend to the precalculated position, and this page or leaf is reeled around lastex, and first end of this page or leaf is connected to lastex simultaneously, and a label is installed on second end of this page so that this page or leaf can easily launch from lastex.

Description of drawings

Fig. 1 is the skeleton view that illustrates according to the publication with auxiliary advertisement device of first embodiment of the invention;

Fig. 2 is the decomposition diagram of the auxiliary advertisement device of Fig. 1;

Fig. 3 is the cross-sectional view that obtains along the line A-A among Fig. 1;

Fig. 4 is the cross-sectional view that obtains along the line B-B among Fig. 1;

Fig. 5 illustrates the skeleton view that the auxiliary advertisement device of Fig. 2 is installed in the state of publication when outside;

Fig. 6 illustrates the use diagrammatic sketch of having installed according to the publication of auxiliary advertisement device of the present invention;

Fig. 7 is the skeleton view that illustrates according to the auxiliary advertisement device of second embodiment of the invention;

Fig. 8 is the diagrammatic sketch of confined state that the auxiliary advertisement device of Fig. 7 is shown;

Fig. 9 to 15 is diagrammatic sketch that the state of the auxiliary advertisement device that Fig. 7 has been installed is shown.

Embodiment

Below, with reference to accompanying drawing according to a preferred embodiment of the invention auxiliary advertisement device is described.

Fig. 1 is the skeleton view that illustrates according to the publication with auxiliary advertisement device of first embodiment of the invention.

With reference to figure 1, publication 10 according to the present invention comprises main body 20, front cover 30 and auxiliary advertisement device 100.Literary works, on main body 20, bookbinding part 22 is positioned at the end of main body 20 as document, picture and photographic printing.Front cover 30 covers the forward and backward surface and the bookbinding part 22 of main body 20.At least one auxiliary advertisement device 100 is configured between the bookbinding part 22 and front cover 30 of main body 20, and can take out from front cover 30.

Fig. 2 is the decomposition diagram of auxiliary advertisement device shown in Figure 1, and Fig. 3 is the cross-sectional view that obtains along the line A-A among Fig. 1, and Fig. 4 is the cross-sectional view that obtains along the line B-B among Fig. 1.

With reference to figs. 2 to 4, auxiliary advertisement device 100 comprises frame 110 and auxiliary advertisement sheet 120.Frame 110 is placed between the inside of bookbinding outside of part 22 and front cover 30.Auxiliary advertisement sheet 120 is arranged among the frame 110 and can shifts out from frame 110.

Frame 110 comprises the shell 112 with VERTICAL TUBE shape, with the flange 114 of the relative openend of closure 112.In this case, aperture of door 116 is formed on the predetermined portions of shell 112 with the inside surface towards front cover 30.This aperture of door 116 extends to the other end from an end of shell 112.Gou Zao auxiliary advertisement sheet 120 is configured in the shell 112 of frame 110 like this.

Auxiliary advertisement sheet 120 comprises elastic supporting member for supporting optical member 122 and page or leaf 124.Elastic supporting member for supporting optical member 122 is configured in the shell 112.Page or leaf 124 is placed in the shell 112 and around elastic supporting member for supporting optical member 122 and reels.In this case, when needs, page or leaf can be pulled out from shell 112 and front cover 30.Subsequently, page or leaf is reeled around elastic supporting member for supporting optical member 122 once more.

Elastic supporting member for supporting optical member 122 is common lastexes springy.The opposite end of elastic supporting member for supporting optical member 122 is fixed on the inside surface of opposing flanges 114.In this case, the tabular connector 126 of curved surface integrally is configured in the center section of elastic supporting member for supporting optical member 122.Preferably, the elastic supporting member for supporting optical member 122 that is fixed on the opposing flanges 114 is reeled along a direction.

Meanwhile, can be printed on the full content of the main body 20 of publication 10 on the page or leaf 124, can on page or leaf 124, summarize the content of main body 20, perhaps can be on page or leaf 124 the print advertisements content.In this case, page or leaf 124 is reeled around elastic supporting member for supporting optical member 122.Tabular connection rib 128 configured in one piece of one curved surface on an end of page or leaf 124, thereby make this page energy reel smoothly or launch around elastic supporting member for supporting optical member 122.The intrinsic curvature of connection rib 128 almost completely equates with the curvature of the external peripheral surface of connector 126.Connection rib 128 is fixed by common hot fusing method.Preferably, connection rib 128 can be connected to each other by common clip or common bonding agent with connector 126 and be in the same place.

In addition, be positioned at the other end that label 130 integral body on the outside surface of front cover 30 are established page or leaf 124.That is, label 130 prevents that page or leaf 124 from entering in the shell 116 fully.Simultaneously, a through hole 32 is formed on the front cover 30 in the mode towards the aperture of door 116 of shell 112, and therefore page or leaf 124 can pass through front cover 30.

Fig. 5 illustrates the skeleton view that auxiliary advertisement device shown in Figure 2 is installed in the state of publication outside.

As shown in the figure, at least one auxiliary advertisement device 100 according to the present invention can be installed on the outside surface of front cover 30 with towards bookbinding part 22.

Below, brief description is done in the operation of auxiliary advertisement device 100 of structure as mentioned above.

Fig. 6 illustrates the use diagrammatic sketch of having installed according to the publication of auxiliary advertisement device of the present invention.As shown in the figure, be the content of the main body 20 of consulting the publication 10 that is arranged on the display rack, the reader extracts label 130 out from front cover 30.After extracting label 130 out, page or leaf 124 is from elastic supporting member for supporting optical member 122 expansion and pass the aperture of door 116 of shell 112 and the through hole 32 of front cover 30, thereby is emerging in the outside of front cover 30.At this moment, be fixed on page or leaf 124 coilings that the resiliency supported 122 on the flange 114 is rotated and launched and be exposed outside from elastic supporting member for supporting optical member 122 along a direction in its opposite end.

In the case, the reader consults the content of publication 10, unclamps label 130 then from his or she hand.The elastic supporting member for supporting optical member 122 of reeling with a direction rotates in opposite direction like this.Therefore, be emerging in front cover 30 outer pages or leaves 124 and be imported into once more in the shell 112, and reel around the elastic supporting member for supporting optical member 122 of rotation in the opposite direction.Label 130 fits tightly with the outside of front cover 30.

Fig. 7 is the decomposition diagram that illustrates according to the auxiliary advertisement device of second embodiment of the invention, and Fig. 8 is the diagrammatic sketch that the confined state of auxiliary advertisement device shown in Figure 7 is shown.

With reference to figure 7 and Fig. 8, auxiliary advertisement device 200 according to the present invention comprises frame 210 and auxiliary advertisement sheet 230, and this auxiliary advertisement sheet 230 comprises ad content and can be continuously launches and with the spool form into frame 210 of reeling from frame 210.

Frame 210 comprise vertical bar 212, configured in one piece on the opposite end of vertical bar 212 horizon bar 214 and be fixed on elastic supporting member for supporting optical member 218 between the horizon bar 214.

Preferably, each vertical bar 212 and horizon bar 214 are manufactured thin sheet form.More preferably, make each vertical bar 212 and horizon bar 214 cylindrical.

Each horizon bar 214 is all to begin to extend from vertical bar 212 with the vertical vertical mode of vertical bar 212.That is, vertically bar 212 and horizon bar 214 are made "T"-shaped.Fastener hole 216 is formed in the horizon bar 214, so the opposite end of elastic supporting member for supporting optical member 218 is fixed on the corresponding fastener hole 216.

Elastic supporting member for supporting optical member 218 comprises the lastex with better elastic restoring force.One end of elastic supporting member for supporting optical member 218 is fixed on the fastener hole 216 of one of horizon bar 214, and the other end of elastic supporting member for supporting optical member 218 is fixed on the fastener hole 216 of another horizon bar 214 simultaneously.For increasing the elastic restoring force of elastic supporting member for supporting optical member 218, elastic supporting member for supporting optical member 218 is reeled 12 to 13 times along a direction.Under this state, the opposite end of elastic supporting member for supporting optical member 218 is fixed on the fastener hole 216 of horizon bar 214.Preferably, can tie a knot with corresponding fastener hole 216 in the opposite end of elastic supporting member for supporting optical member 218.Replacedly, the opposite end of elastic supporting member for supporting optical member 218 can link to each other with fastener hole 216 by bonding agent by behind the corresponding fastener hole 216.Auxiliary advertisement sheet 230 is installed on the frame 110 thus.

Auxiliary advertisement sheet 230 comprises the page or leaf 232 of various copies of publication or displaying advertisement picture.Page or leaf 232 extends between horizon bar 214, and its width is less than the distance between the horizon bar 214.When an end of page or leaf 232 was connected with elastic supporting member for supporting optical member 218, page or leaf 232 was reeled around elastic supporting member for supporting optical member 218.

One label 234 is installed on page or leaf 232 the other end and around elastic supporting member for supporting optical member 218 and reels, thereby makes the user can pull out auxiliary advertisement sheet 230.For avoiding label 234 to reel around elastic supporting member for supporting optical member 218 with page or leaf 232, the center section on a surface of label 234 so that label 234 and page or leaf 232 vertical modes link to each other with the other end of page or leaf 232.Preferably, label 234 is manufactured be wider than each horizon bar 214.

Below, cutline is carried out in the use of auxiliary advertisement device 200 of structure as mentioned above.

Fig. 9 to 15 is diagrammatic sketch that the installment state of auxiliary advertisement device shown in Figure 7 is shown.

In the auxiliary advertisement sheet 230 of figure 9 to 15, one advertisements insertion according to auxiliary advertisement device 200 of the present invention.In the case, the vertical bar 212 of frame 210 is installed on the part of publishing advertisement of article C, D, E, F or G, promptly, free newspaper C (seeing Fig. 9 and 10), as newspaper, book, especially telephone directory D (seeing Figure 11), paper bag E (seeing Figure 12), cardboard case F (seeing Figure 13) or the instrument G (seeing Figure 14) that writes are as ball pen.At this moment, auxiliary advertisement device 200 is installed in the outside of the instrument G that writes.Preferably, the part of using common adhesive to make frame 210 and article publish advertisement links to each other.

Similarly, when the frame 210 of the auxiliary advertisement sheet 230 of having reeled was installed to the article C, the D that carry advertisement that are distributed to the consumer, E, F, G, the consumer drew back label 234 to check ad content.At this moment, along with elastic supporting member for supporting optical member 218 rotates around a direction, page or leaf 232 launches.The consumer has just read the ad content of putting in the auxiliary advertisement sheet 230 like this.

After the consumer finished watching the content shown in the page or leaf 230, he or she unclamped the label 234 in the hand.At this moment, page or leaf 232 is reeled around elastic supporting member for supporting optical member 218 once more by the elastic restoring force of elastic supporting member for supporting optical member 218, and label 234 fits tightly with frame 210.

Simultaneously, as shown in figure 10, for connecting a plurality of auxiliary advertisement device 200, a configurable additional adhesive page or leaf 240 between the vertical bar 212 of frame 210 and free newspaper C.This adhesive sheet 240 and vertically between the bar 212 or can use common adhesive to interconnect between this adhesive sheet 240 and the free newspaper C.

Further, as shown in figure 11, auxiliary advertisement device 200 is installed in box advertisement next door to replenish the content of this box advertisement.Preferably, auxiliary advertisement device 200 can be installed in the box advertisement next door of a free newspaper C.In this case, frame 210 or label 234 are placed on the side of this box advertisement.

Simultaneously, as shown in figure 15, auxiliary advertisement device 200 has the additional cap 250 of the bookbinding part 22 that is arranged in publication.Auxiliary advertisement device 200 is installed in page or leaf 232 modes that can pull out or be involved in of auxiliary advertisement sheet 230.In this case, frame 210 or label 234 connection cover 250 not.

Commercial Application

As mentioned above, the invention provides a kind of auxiliary advertisement device 100,200, it comprises the frame 110,210 that is fixed on newspaper or free newspaper C, book, especially telephone directory D, paper bag E or the cardboard case F, also comprise the auxiliary advertisement sheet 230 that comprises auxiliary ad content, this auxiliary advertisement sheet is launched and can be with the form of the spool into frame 110,210 of reeling from frame 110,210 serially, overcome the limited space of advertising items C, D, E and F like this, and can cause consumer's curiosity, thereby make the advertising results maximization.

Although the preferred embodiments of the present invention have been done exemplary description, to those skilled in the art, under the situation that does not break away from described scope of the present invention of claims and essence, can make various improvement, interpolation and replacement to the present invention.

Claims

1. auxiliary advertisement device that is used for publication, comprise being printed with literary works that as the main body and the front cover of document, picture or photo, main body has the bookbinding part that is positioned at body end, front cover covers front surface, rear surface and the bookbinding part of main body, and this auxiliary advertisement device comprises:

At least one frame between bookbinding part and front cover, described frame comprises:

Shell with VERTICAL TUBE shape, an aperture of door are formed on a side of shell and extend to second end from first end of shell; Flange with the relative openend of closure; And

Auxiliary advertisement sheet, described auxiliary advertisement sheet comprises:

Elastic supporting member for supporting optical member, it is arranged in shell and is fixed on the flange in its opposite end; With

When the page or leaf that is configured in when elastic supporting member for supporting optical member is reeled in the shell, this page or leaf is pulled out from shell, reels once more around this elastic supporting member for supporting optical member then.

2. auxiliary advertisement device according to claim 1, it is characterized in that, described elastic supporting member for supporting optical member comprises the lastex with elastic force, and a connector with curved slab shape is integrally formed in the center section of this elastic supporting member for supporting optical member so that this page or leaf can be easily around this elastic supporting member for supporting optical member coiling.

3. auxiliary advertisement device according to claim 1 and 2, it is characterized in that, one connection rib is integrally formed in first end of this page, and be connected with this connector by heat fusion, one label is integrally formed on second end of this page and is positioned at outside the front cover, and a through hole is formed on this front cover so that this page or leaf passes this front cover.

4. auxiliary advertisement device according to claim 1 and 2 is characterized in that, the outside that one or more auxiliary advertisement device are configured in this front cover is with towards the bookbinding part.

5. auxiliary advertisement device comprises:

Frame, described frame comprises:

Be fixed on the vertical bar on the advertising items;

Be integrally formed in the horizon bar on the opposite end of this vertical bar; With

The elastic supporting member for supporting optical member of between this horizon bar and with direction, reeling; And

The page or leaf that comprises auxiliary ad content, this page can spool form launch continuously and around this elastic supporting member for supporting optical member coiling from this elastic supporting member for supporting optical member.

6. auxiliary advertisement device according to claim 5 is characterized in that each horizon bar all comprises fastener hole, and with the end of fastening this elastic supporting member for supporting optical member, this elastic supporting member for supporting optical member comprises the lastex with better elastic restoring force.

7. according to claim 5 or 6 described auxiliary advertisement device, it is characterized in that, the width of this page extends to a precalculated position less than the distance between this horizon bar and this page or leaf, and this page or leaf is reeled simultaneously around elastic supporting member for supporting optical member, and first end of this page or leaf is connected with elastic supporting member for supporting optical member, one label is installed in second end of this page, so that this page or leaf easily launches from elastic supporting member for supporting optical member.

8. auxiliary advertisement device according to claim 7 is characterized in that, the center on a surface of this label with second end of this page so that the vertical mode of label and second end of this page be connected, thereby avoid label to reel around elastic supporting member for supporting optical member with this page or leaf.

9. auxiliary advertisement device according to claim 5 is characterized in that at least one auxiliary advertisement device is installed on the advertising items, and this advertising items can be selected from newspaper, free newspaper, telephone directory, paper bag, cardboard case, instrument and publication write.

10. auxiliary advertisement device according to claim 9 is characterized in that this auxiliary advertisement device is installed on the part of this free newspaper, telephone directory, packaging bag or cardboard case, or is installed in the outside of the instrument of writing.

11. auxiliary advertisement device according to claim 9 is characterized in that, this auxiliary advertisement device is installed in the next door of the box advertisement of free newspaper or telephone directory, thereby replenishes the ad content of this box advertisement.

12., it is characterized in that, between auxiliary advertisement device and free newspaper, provide an additional adhesive page or leaf, so that a plurality of auxiliary advertisement device are connected on the free newspaper according to claim 5 or 9 described auxiliary advertisement device.

13., it is characterized in that this auxiliary advertisement device has the lid of the bookbinding part that is arranged in publication, and this page or leaf is installed in the mode that can pull out and be involved in according to claim 5 or 9 described auxiliary advertisement device from this lid.