CN101183959B - Digital content recommending method and apparatus - Google Patents

Digital content recommending method and apparatus Download PDF

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Publication number
CN101183959B
CN101183959B CN200610168342XA CN200610168342A CN101183959B CN 101183959 B CN101183959 B CN 101183959B CN 200610168342X A CN200610168342X A CN 200610168342XA CN 200610168342 A CN200610168342 A CN 200610168342A CN 101183959 B CN101183959 B CN 101183959B
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digital content
user
chained address
descriptor
module
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CN101183959A (en
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梁柱
董挺
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Tencent Technology Shenzhen Co Ltd
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Tencent Technology Shenzhen Co Ltd
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Abstract

The invention discloses a digital content recommendation method and a device, aiming to solve the problem in prior art that the digital content recommended by websites has a deviation with the digital content expected by users. The invention comprises following steps: the digital content is classified before being processed and the correlation between every classification and the chained address of the corresponding digital content is recorded; when a user executes the opening operation in terms of the chain of the digital content, the chained address of the digital content is searched according to the classification the digital content and the acquired chained address is displayed in the form of hyperlink in a digital content page opened by the user. The device is composed of a classification module, a first recording module, a user operation acquisition module, a first search module and a display module. The invention has the advantage that digital content can be recommended to users by websites according to the behavior of the users, therefore, the recommended content is closer to the requirement of users and a better using experience is provided for users.

Description

A kind of digital content recommending method and device
Technical field
The present invention relates to computer networking technology, relate in particular to a kind of digital content recommending method and device.
Background technology
Digital content is meant information contents such as the article issued, picture, sound, image in network.Along with developing rapidly of Internet technology, occur a lot of digital contents in the network and shared the website, digital content is shared the website provides a platform of uploading, share digital content for the user.On digital content was shared the website, the user clicked after any place's digital content link enters the digital content page in the website, can check the digital content that shows in this page.
After the user clicks digital content link in the website and enters the digital content page, usually in this page, can show the link of some digital contents of recommendation of websites, the digital content that the recommended links that shows in the digital content page in the prior art normally is associated with the current digital content of checking of user, or the current cool link in website.Wherein, during the recommended links of website is with the current digital content of checking of user is associated digital content, this digital content that is associated can be and the current identical or close digital content of digital content classification of checking of user, also can be and other identical digital contents of the current digital content author who checks of user.
In existing technical scheme, the digital content that is associated with the current digital content of checking of user is to determine that according to the information of the current digital content of checking of user this information is static, and popular video is at all users.
As fully visible, when digital content recommending is carried out in the website in the prior art, do not consider the different operating behavior of particular user, user's the concrete operations behavior of having no basis is recommended, thereby makes the digital content of recommendation of websites in the prior art and digital content that the actual expectation of user is checked deviation to some extent.
Summary of the invention
The invention provides a kind of digital content recommending method and device, expect the digital content of the checking problem of deviation to some extent in order to the digital content and the user that solve recommendation of websites in the prior art are actual.
Technical solution of the present invention comprises:
A kind of digital content recommending method comprises step:
A, to the digital content processing of classifying, and write down the incidence relation of the chained address of the digital content corresponding of all categories respectively with it; Write down the incidence relation of the descriptor of the digital content corresponding of all categories with it;
B, when the user carries out opening operation at the link of digital content, the chained address and the descriptor that belong to such other digital content according to the classification inquiry of this digital content, and the chained address that inquires is presented in the digital content page that the user opens with the form of hyperlink, according to the chained address that inquires corresponding descriptor is presented in the digital content page that the user opens with the form of hyperlink.
Preferable, when the user carries out opening operation at the link of digital content, the chained address that belongs to such other digital content according to the classification inquiry of this digital content, therefrom remove the chained address of user, remaining chained address is presented in the digital content page that the user opens with the form of hyperlink when the digital content of front opening.
Preferable, when the user carries out opening operation at the link of digital content, the chained address and the descriptor that belong to such other digital content according to the classification inquiry of this digital content, therefrom remove chained address and the descriptor of user, corresponding descriptor is presented in the digital content page that the user opens with the form of hyperlink according to remaining chained address when the digital content of front opening.
A kind of digital content recommending device comprises:
Sort module is used for the digital content processing of classifying;
First logging modle is used for writing down respectively the incidence relation of the chained address of the digital content corresponding with it of all categories;
The user operates trapping module, is used to catch the opening operation that the user carries out at the link of digital content;
First enquiry module captures the user when opening operation is carried out in the link of digital content when the user operates trapping module, and the classification that is used for the digital content opened according to the user belongs to the chained address of such other digital content from the inquiry of first logging modle;
Second logging modle is used to write down the incidence relation of the descriptor of the digital content corresponding with it of all categories;
Second enquiry module is used for operating trapping module the user and captures the user when opening operation is carried out in the link of digital content, and the classification of the digital content of opening according to the user is inquired about the descriptor that belongs to such other digital content from second logging modle;
Display module, the information that is used for inquiring is presented at the digital content page that the user opens with the hyperlink form.
Preferable, further comprise:
Message processing module is used for removing the user after the information of the correspondence of the digital content of front opening from the information that inquires, and remaining information is sent to display module.
Beneficial effect of the present invention is as follows:
Technical solution of the present invention is by in advance to the digital content processing of classifying, and write down the incidence relation of the chained address of the digital content corresponding of all categories with it, when the user carries out opening operation at the link of digital content, inquire about the chained address of its corresponding digital content according to the classification of this digital content, and the chained address that inquires is presented at solution in the digital content page that the user opens with the form of hyperlink, thereby make that the website can be according to user's behavior to user's recommending digital content, the demand that the digital content of being recommended can more be close to the users is for the user provides better experience.
Description of drawings
Fig. 1 is the realization principle flow chart of digital content recommending method of the present invention;
Fig. 2 shares the flow chart of website to user's recommend video content for video;
Fig. 3 is the structured flowchart of digital content recommending device of the present invention.
Embodiment
The main design concept of technical solution of the present invention is the digital content of checking at the actual expectation of the digital content of recommendation of websites in the prior art and the user problem of deviation to some extent, and propose a kind of by in advance to the digital content processing of classifying, and write down the incidence relation of the chained address of the digital content corresponding of all categories with it, when the user carries out opening operation at the link of digital content, inquire about the chained address of its corresponding digital content according to the classification of this digital content, and the chained address that inquires is presented at solution in the digital content page that the user opens with the form of hyperlink, thereby the demand that the digital content that makes the website recommend to the user can more be close to the users is for the user provides better experience.
Below in conjunction with following each accompanying drawing the specific implementation process of technical solution of the present invention is carried out further detailed elaboration.
See also Fig. 1, this figure is the realization principle flow chart of digital content recommending method of the present invention, and its main implementation procedure is:
Step S10, to the digital content of issuing in the website processing of classifying;
For example, the digital content of issuing in the website can be divided into amusement class, military class, scientific and technological class or the like.
Step S11, write down the incidence relation of the chained address of the digital content corresponding of all categories respectively with it;
Preferable, write down the chained address of the digital content corresponding of all categories and the incidence relation of descriptor in this step with it, for example, descriptor can be the title of digital content, number of visits or the like.
When opening operation is carried out in the chained address of step S12, the digital content issued in to the website as the user, belong to the chained address of such other digital content according to the inquiry of the classification of this digital content, and the chained address that inquires is presented in the digital content page that the user opens with the form of hyperlink;
Preferable, when the user carries out opening operation at the link of digital content, inquire about the chained address of its corresponding digital content according to the classification of this digital content, therefrom remove the chained address of user, remaining chained address is presented in the digital content page that the user opens with the form of hyperlink when the digital content of front opening.
If write down the chained address of the sign of all categories digital content corresponding and the incidence relation of descriptor among the above-mentioned steps S11 with it, then in this step, when the user carries out opening operation at the link of digital content, belong to the chained address and the descriptor of such other digital content according to the inquiry of the classification of this digital content, and corresponding descriptor is presented in the digital content page that the user opens with the form of hyperlink according to the chained address that inquires; Further, can from the chained address of the digital content that inquires and descriptor, remove chained address and the descriptor of user, corresponding descriptor is presented in the digital content page that the user opens with the form of hyperlink according to remaining chained address when the digital content of front opening.
Sharing the website with video below is example to user's recommend video content, introduces the specific implementation process of said method of the present invention in detail.
See also Fig. 2, this figure is that video is shared the flow chart of website to user's recommend video content, and its specific implementation process is:
Step S20, video is shared the digital content of issuing in the website processing of classifying, and distribute corresponding classification logotype for each classification;
For example, the video classification of the shared website of this video comprises recommendation video, up-to-date uploaded videos, the most popular video or the like.
Step S21, write down the chained address of the sign of all categories video content corresponding and the incidence relation of descriptor respectively with it.
Step S22, when the user carries out opening operation to the link of video content, belong to the chained address and the descriptor of such other video content according to the classification inquiry of this video content;
For example, when if the user clicks a video content that is designated 0bxNoQpRbPz and plays from comment on maximum classifications, is the url that generates by function vid2url (" 0bxNoQpRbPz ", 4): http://video.qq.com/videopl.htm? v=0bxNoQpRbPz﹠amp; I=4, wherein i=4 represents that the user clicks and watches this video to belong to the maximum classification of comment, illustrate that this user relatively is concerned about the video that comment is maximum at present, call id2cgiAddress (4) function then and obtain storing the chained address of such other video content and the cgi address of descriptor, according to this address lookup to chained address that belongs to such other digital content and descriptor.
Step S23, from the chained address of the video content that inquires and descriptor, remove chained address and the descriptor of user, corresponding descriptor is presented in the video content page that the user opens with the form of hyperlink according to remaining chained address when the video content of front opening.
Corresponding to the above-mentioned digital content recommending method of the present invention, the present invention and then proposed a kind of digital content recommending device, see also Fig. 3, this figure is the structured flowchart of digital content recommending device of the present invention, it comprises that mainly sort module 30, first logging modle 31, user operate trapping module 32, first enquiry module 33 and display module 34, and wherein the main effect of each module is as follows:
Sort module 30 is used for the digital content processing of classifying;
First logging modle 31 is used to write down the incidence relation of the chained address of the digital content corresponding with it of all categories;
The user operates trapping module 32, is used to catch the opening operation that the user carries out at the link of digital content;
First enquiry module 33, operate trapping module 32 the user and capture the user when opening operation is carried out in the link of digital content, the classification that is used for the digital content opened according to the user belongs to the chained address of such other digital content from 31 inquiries of first logging modle;
Display module 34, the information that is used for inquiring is presented at the digital content page that the user opens with the hyperlink form.
Further, described digital content recommending device also comprises second logging modle 35 and second enquiry module 36, and it mainly acts on as follows:
Second logging modle 35 is used to write down the incidence relation of the descriptor of the digital content corresponding with it of all categories;
Second enquiry module 36, operate trapping module 32 the user and capture the user when opening operation is carried out in the link of digital content, the classification that is used for the digital content opened according to the user belongs to the descriptor of such other digital content from 35 inquiries of second logging modle.
Further, described digital content recommending device also comprises message processing module 37, and it mainly acts on as follows:
Message processing module 37 is used for removing the corresponding informance of user when the digital content of front opening from the information that enquiry module inquires, and sends it to display module 34.
Other correlation techniques in relevant apparatus of the present invention realize that the relevant art that details please refer in the said method principle of the present invention realizes the details description, no longer gives too much to give unnecessary details here.
Obviously, those skilled in the art can carry out various changes and modification to the present invention and not break away from the spirit and scope of the present invention.Like this, if of the present invention these are revised and modification belongs within the scope of claim of the present invention and equivalent technologies thereof, then the present invention also is intended to comprise these changes and modification interior.

Claims (5)

1. a digital content recommending method is characterized in that, comprises step:
A, to the digital content processing of classifying, and write down the incidence relation of the chained address of the digital content corresponding of all categories respectively with it; Write down the incidence relation of the descriptor of the digital content corresponding of all categories with it;
B, when the user carries out opening operation at the link of digital content, the chained address and the descriptor that belong to such other digital content according to the classification inquiry of this digital content, and the chained address that inquires is presented in the digital content page that the user opens with the form of hyperlink, according to the chained address that inquires corresponding descriptor is presented in the digital content page that the user opens with the form of hyperlink.
2. the method for claim 1, it is characterized in that, when the user carries out opening operation at the link of digital content, the chained address that belongs to such other digital content according to the classification inquiry of this digital content, therefrom remove the chained address of user, remaining chained address is presented in the digital content page that the user opens with the form of hyperlink when the digital content of front opening.
3. the method for claim 1, it is characterized in that, when the user carries out opening operation at the link of digital content, the chained address and the descriptor that belong to such other digital content according to the classification inquiry of this digital content, therefrom remove chained address and the descriptor of user, corresponding descriptor is presented in the digital content page that the user opens with the form of hyperlink according to remaining chained address when the digital content of front opening.
4. a digital content recommending device is characterized in that, comprising:
Sort module is used for the digital content processing of classifying;
First logging modle is used for writing down respectively the incidence relation of the chained address of the digital content corresponding with it of all categories;
The user operates trapping module, is used to catch the opening operation that the user carries out at the link of digital content;
First enquiry module captures the user when opening operation is carried out in the link of digital content when the user operates trapping module, and the classification that is used for the digital content opened according to the user belongs to the chained address of such other digital content from the inquiry of first logging modle;
Second logging modle is used to write down the incidence relation of the descriptor of the digital content corresponding with it of all categories;
Second enquiry module is used for operating trapping module the user and captures the user when opening operation is carried out in the link of digital content, and the classification of the digital content of opening according to the user is inquired about the descriptor that belongs to such other digital content from second logging modle;
Display module, the information that is used for inquiring is presented at the digital content page that the user opens with the hyperlink form.
5. device as claimed in claim 4 is characterized in that, further comprises:
Message processing module is used for removing the user after the information of the correspondence of the digital content of front opening from the information that inquires, and remaining information is sent to display module.
CN200610168342XA 2006-12-26 2006-12-26 Digital content recommending method and apparatus Active CN101183959B (en)

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