CN101175239B - Valued entity card product system for value-added service - Google Patents
Valued entity card product system for value-added service Download PDFInfo
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- CN101175239B CN101175239B CN2007100098866A CN200710009886A CN101175239B CN 101175239 B CN101175239 B CN 101175239B CN 2007100098866 A CN2007100098866 A CN 2007100098866A CN 200710009886 A CN200710009886 A CN 200710009886A CN 101175239 B CN101175239 B CN 101175239B
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Abstract
The present invention relates to the valued physical card product system of value-added services, which is the technical scheme of the pricing and materialization of value-added service products. The valued physical card product system includes the valued card series products of value-added services and a corresponding product support management platform. The value-added services include mobile value-added services, such as color ring back tones, mobile weather stations, multimedia messages, MO, etc. The scheme realizes the large-scale, continuous sale of value-added services in ground channels, and meanwhile, the scheme allows a customer to conveniently and independently purchase and use various value-added service products at each card sales business outlet, thus increasing the perception degree of customers in terms of value-added services.
Description
Technical field
The present invention relates to a kind of value-added service valuable entity products technological innovation scheme.
Background technology
Value-added service has some characteristics that are different from traditional voice transmission:, single invisible as the product consumption amount of money is few, the client perception degree is poor, troublesome poeration, value criterion are uncertain etc.Because the existence of these characteristics causes the sale of value-added service to be difficult to accomplish that picture mobile phone, SIM card or this series products of telephone expenses set meal can pass through all kinds of ground entity channel, carries out aspectant direct marketing by the sales force to the client.At present, the sale of most of value-added service can only be by the strength of advertizing, allow the target customer oneself of demand initiatively order or download use by various electronic channel approach (as note, IVR, website), increased consumer's use threshold in the middle of invisible and make quite a few because of the self-service ability a little less than, be ignorant of getting profit and come the target customers of transacting business to be lost with electronic channel.Owing to lack the value-added service form and the product operation pattern of suitable ground channel sale, operator comprises that by what running all the year round make up business hall, monopolized store, agency and other ground channel resource system can not efficiently be used, and value-added service also slowly is difficult to accomplished in scale, the continuation sales target of ground channel.
Summary of the invention
The objective of the invention is to solve the cover product technology scheme that value-added service has valencyization to provide with tangibility, this scheme makes that value-added service can be carried out scale at the ground channel, continuation is sold, and also makes the client to make things convenient for simultaneously, independently sells the purchase use of card outlet all kinds of value-added services at each.
The present invention is a value-added service valuable entity card product, comprises value-added service value card series of products, corresponding product support and management platform; Value-added service refers to comprise professional mobile value-added service such as CRBT, mobile weather station, multimedia message, MO online; The increment rechargeable card refers to be made into the valuable entity card that is similar to telephone expenses rechargeable card form for opening the value-added service set meal; Rechargeable card system refers to store value-added service repaid card data information and rechargeable card validity check function is provided; (the Business﹠amp of BOSS system; Operation Support System) be business operation support system.
Value-added service valuable entity card series of products have been realized the tangibility sale of value-added service, utilize the popular legacy card series products appearance design form of being familiar with, make things convenient for that value-added service is displayed at channel terminal, displaying and sales force recommend, and be easy to the client and understand product content, function, promoted the perceptibility of client to value-added service.Value-added service is tangible to be had and has solved the ground channel finally after the valencyization and do not have the sale difficult problem that proper product can be sold, and has realized the target that the normalization of value-added service ground channel is sold.
Description of drawings
Fig. 1 is a business processing flow schematic diagram of the present invention
Fig. 2 is production marketing flow process of the present invention and sells support and management system principle schematic diagram
Embodiment
One, it is as described below that value-added service has the embodiment of valencyization, and its production marketing flow process and sale support and management system principle flow process are seen Fig. 1:
1) value-added service valuable entity card mainly be by big some client's radixes, product is ripe relatively, the business of use value higher (generally comprising 12 months function of use expense) is made into the value card that is similar to telephone expenses rechargeable card form, reaches the valencyization that has of product.This card is coated with by password and scrapes district, product introduction and product fees and price and form, the client by cash purchase after, supplement with money and transacting business by IVR or way of short messages, can enjoy the use rights and interests of this value-added service in continuous 12 months, no longer from client's telephone expenses account, reduce expense month by month.
2) embodiment of value-added service tangibility:, relevant value-added service content, use rights and interests are designed and produced into the XX value card according to legacy card series products appearance design form.Use in the flowchart process then by using for reference the experience of voice charging system concrete, utilize corresponding product support and management platform (comprise business function open, supplement with money down functional modules such as account, password authentication) to replace the experience card that originally utilizes cornet or short message turn-on from client's credit account, to reduce the product expense and supplement mode with money, purchase card and adopted from the distributor with client's cash payment, supplement this card with money back institute and fill the amount of money and entered in account book at once, simultaneity factor is opened corresponding value-added service to the client.That is to say and supplement, enter in account book, open three step one with money, is a continuous process.
Two, business processing flow of the present invention is described below, and dependence diagram is seen Fig. 2:
1) user buys the value-added service rechargeable card from the dealer;
2) user carries out value-added service according to voice suggestion and supplements with money by dialing IVR1380059X505; Perhaps sending note supplements with money.
3) the value-added service rechargeable card system carries out verification to prepaid card password, if rechargeable card lost efficacy or supplemented with money, then supplements failure with money by voice or SMS notification user.
4) the prepaid card password verification is passed through, and enters the BOSS system and carries out service handling: at the value-added service kind of the current selection of user, carry out different judgment processing.
5) if the user does not use selected value-added service, then directly open value-added service bag year set meal, enter in account book successful recharging immediately.
6) if the user has used this value-added service, and current what open is monthly package, then cancels monthly package (inefficacy beginning of next month) automatically, opens value-added service bag year set meal (come into force beginning of next month), enters in account book successful recharging immediately.
7) if current what open is a bag year set meal to the user, and the record of continuing to pay dues was not arranged, then, entered in account book successful recharging immediately automatically for its continue to pay dues (professional continue 1 year).
8) if the current bag year set meal of opening of user had continued to pay dues once, then supplement failure with money by voice or SMS notification user.
What value-added service valuable entity card series of products had been realized value-added service has a valency sale, makes product self that actual use value arranged, and can carry out commodity free flow (for example marketable securities) in the mode suitable with cash on market.Product has and has also changed the dealer after the valencyization and the profit pattern is sold in value-added service (take card to sell with cash, replace original generation visitor that passes through to operate by reward system profit, to obtain professional pattern of acting on behalf expense), the warehousing pressure that makes the existing cash batch card sale of each member of channel, the sale power that brings because of higher profit (single product gross profit is between 5-15 unit) is more arranged, and the channel personnel are unprecedentedly brought into play the enthusiasm of initiatively selling of value-added service.
Claims (1)
1. valued entity card product system for value-added service, include valued entity card product and corresponding product support and management platform thereof, it is characterized in that: described valuable entity card product is the mobile value-added service rechargeable card, described value-added service rechargeable card refers to be made into the valuable entity card that is similar to telephone expenses rechargeable card form for opening the new value_added service set meal, and this card is coated with by password and scrapes district, product introduction and product fees and price and form; Described its corresponding product support and management platform refers to the rechargeable card system storing new value_added service repaid card data information and described rechargeable card validity check function is provided; The business processing flow of this system comprises the steps:
1) user buys the value-added service rechargeable card from the dealer;
2) user carries out value-added service according to voice suggestion and supplements with money by dialing IVR1380059X505; Perhaps sending note supplements with money;
3) the value-added service rechargeable card system carries out verification to prepaid card password, if rechargeable card lost efficacy or supplemented with money, then supplements failure with money by voice or SMS notification user;
4) the prepaid card password verification is passed through, and enters the BOSS system and carries out service handling: at the value-added service kind of the current selection of user, carry out different judgment processing;
5) if the user does not use selected value-added service, then directly open value-added service bag year set meal, enter in account book successful recharging immediately;
6) if the user has used this value-added service, and current what open is monthly package, then cancels monthly package automatically, opens value-added service bag year set meal, enters in account book successful recharging immediately;
7) if current what open is a bag year set meal to the user, and the record of continuing to pay dues was not arranged, then, entered in account book successful recharging immediately automatically for it continues to pay dues;
8) if the current bag year set meal of opening of user had continued to pay dues once, then supplement failure with money by voice or SMS notification user.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2007100098866A CN101175239B (en) | 2007-11-26 | 2007-11-26 | Valued entity card product system for value-added service |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2007100098866A CN101175239B (en) | 2007-11-26 | 2007-11-26 | Valued entity card product system for value-added service |
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| Publication Number | Publication Date |
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| CN101175239A CN101175239A (en) | 2008-05-07 |
| CN101175239B true CN101175239B (en) | 2011-01-19 |
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| Application Number | Title | Priority Date | Filing Date |
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| CN2007100098866A Active CN101175239B (en) | 2007-11-26 | 2007-11-26 | Valued entity card product system for value-added service |
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Families Citing this family (1)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN102547645A (en) * | 2010-12-30 | 2012-07-04 | 中国移动通信集团安徽有限公司 | Recharging method, device and system |
Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1790357A (en) * | 2005-11-30 | 2006-06-21 | 杨红光 | Chip card, method and system for using chip card to trade |
| CN1828676A (en) * | 2006-04-12 | 2006-09-06 | 刘秋元 | IC card reader-writer for prepaying and giving change, one-card subsystem and its realization method |
| CN1838177A (en) * | 2006-04-10 | 2006-09-27 | 刘秋元 | IC-card reader-writer for prepayment and change, traffic card subsystem and implementing method thereof |
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2007
- 2007-11-26 CN CN2007100098866A patent/CN101175239B/en active Active
Patent Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1790357A (en) * | 2005-11-30 | 2006-06-21 | 杨红光 | Chip card, method and system for using chip card to trade |
| CN1838177A (en) * | 2006-04-10 | 2006-09-27 | 刘秋元 | IC-card reader-writer for prepayment and change, traffic card subsystem and implementing method thereof |
| CN1828676A (en) * | 2006-04-12 | 2006-09-06 | 刘秋元 | IC card reader-writer for prepaying and giving change, one-card subsystem and its realization method |
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| Publication number | Publication date |
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| CN101175239A (en) | 2008-05-07 |
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