CN100375079C - Truth-identifying cellphone service method and system for purchase - Google Patents

Truth-identifying cellphone service method and system for purchase Download PDF

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Publication number
CN100375079C
CN100375079C CNB021115427A CN02111542A CN100375079C CN 100375079 C CN100375079 C CN 100375079C CN B021115427 A CNB021115427 A CN B021115427A CN 02111542 A CN02111542 A CN 02111542A CN 100375079 C CN100375079 C CN 100375079C
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China
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information
mobile phone
product
jianzhen
shopping
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CN1453728A (en
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仲德银
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Lenovo Beijing Ltd
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Lenovo Beijing Ltd
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Abstract

The present invention relates to a service method for achieving authentication before shopping by a mobile phone at any time and at any place. The present invention comprises the steps that a commodity anti-falsification authentication system is established, and the commodity anti-falsification authentication system comprises participants of anti-falsification technology providers, product manufacturers, product dealers, mobile phone manufacturers, internet service providers, consumers and the Internet; anti-falsification labels are fabricated; the information of the anti-falsification labels is stored; the mobile phone manufacturers provide mobile phones having the function of scanning the anti-falsification labels of products; the consumers use the mobile phones to scan the labels which are stuck on the products to be bought and transmits the scanned information to a database server; the database server searches the information of the labels scanned by the mobile phones. The present invention can really achieve authentication before shopping, and has the advantages of convenience, exclusive property of anti-falsification information, high security, high safety, controllability, uniqueness, low cost, etc.

Description

Use mobile phone to realize before the shopping Jianzhen's method of servicing and system whenever and wherever possible
Technical field
The present invention relates to correlation techniques such as a kind of application mobile communication, information security, network, move database, the perfect adaptation of particularly digital watermarking printing technology and mobile communication makes that the user can really realize article before buying being carried out false proof Jianzhen whenever and wherever possible.
Background technology
In today that trade mark is on the increase, retaining a reputation is crucial thing.Yet, transaction issues about forgery best brand of product trade mark also is very serious, according to data, the dealing money of the annual fake products in the whole world can reach about 2,000 hundred million dollars, and at domestic 50,000,000,000 Renminbi that also reach of China, visible manufacturing and marketing the fake have become the second-biggest-in-the-world public hazards that are only second to traffic in drugs.
When producer from firing after the brand of researching and developing to that the marketing of going into operation works laboriously, it may will run into very pain in the neck feelings at once: this brand also not have just to become for oneself is commercial but very fast the prey that the counterfeiter chases.Hereafter, producer just have to a big chunk energy be placed on crack down on counterfeit goods on.But, manufacturer knows how many products he has produced himself, but be difficult to know, his product on earth by whom counterfeit and counterfeit what, so, cracked down on counterfeit goods into businessman's ten minutes pain in the neck feelings, if a solution can be arranged, cracking down on counterfeit goods of manufacturer's individual combat become the Jianzhen that all consumers participate in, so, thing has just become simply, and how many fake productss no matter who has made, and producer and businessman have been the genuine pieces of themselves production as long as help the consumer to identify which part product when buying commodity.
Replacing cracking down on counterfeit goods with Jianzhen is not new ideas, and the various solutions of similar thought also are dazzled, complete now, but traditional Jianzhen's technology still exists many drawbacks in the circulation of commodities process, poor as technical monopoly and uniqueness; Easily forge and reveal core technology; Use inconvenient; The regular fee of anti-counterfeit recognition has been imputed to the consumer.Being embodied in of these problems:
(1) technology content of anti-counterfeiting technology is not high
Anti-counterfeiting technologies such as multiple laser anti-counterfeit, a peacekeeping two-dimensional bar are false proof, fluorescence falsification preventing, alternating temperature is false proof, visual watermark is false proof played better action really in the early stage of development, but development afterwards are not fully up to expectations.Typical in laser anti-counterfeit, along with the development in market, counterfeit and shoddy goods have also adopted laser antifalsification technology.Other anti-counterfeiting technologies, as fluorescence falsification preventing, alternating temperature anti-false trademark, visual watermark, concealed anti-false etc.,, very easily be decrypted and grasp because it is with low content of technology, and revealed easily and a large amount of fake products occurred, even the imitated situation of anti-counterfeiting technology itself occurred.
(2) inquiry is inconvenient
Businessman often only emphasizes to have adopted any anti-counterfeiting technology in anti-counterfeit package, but how on earth discern or what effect different observational techniques has, most consumers are unknown, wherein some anti-counterfeiting technology is too loaded down with trivial details again, as import the bar code Help by Phone or by internet checking etc., this kind method for anti-counterfeit makes most consumers be difficult to identification and grasps, and is difficult to play anti-fake effect naturally.
(3) can not buy before Jianzhen whenever and wherever possible
Traditional false proof service promptly allows to satisfy the function of true and false discriminating, as internet checking, SMS query etc., but because false proof plain code information must lean on visual identity after the strip of paper used for sealing of tearing, and all be to use once and cease to be in force automatically, so Jianzhen is and can only occurs in after the purchase, thing has been bought, and it is just pretty troublesome to return goods or handle relevant dispute.Such anti-counterfeiting technology is inequitable to the consumer.So those false proof producers are known as the preceding Jianzhen of the purchase that has realized now, in fact all are the deception consumer.
(4) technology innovation is slow, randomness is poor
In a single day many antiforge technology are used, and core technology is just unalterable.It can play anti-fake effect in a short time, but owing to not upgrading and improving, randomness is poor, is easy to be decoded by illegal molecule and utilize.Because the employed anti-counterfeiting mark of some anti-counterfeiting technologies does not change, no randomness, therefore, technology itself just is easy to be cracked and grasp.
(5) false proof market confusion
Present anti-counterfeiting technology produce market confusion, because most of anti-counterfeiting technologies need professional knowledge, common people are difficult for understanding in depth, and some anti-fake products that seem to be novel low performance are bait with the low price, and the people is had dust thrown into the eyes.This low-level anti-counterfeiting mark is easy to be palmed off at short notice.
Summary of the invention
Differentiate the method for servicing and the system of genuine piece before the object of the present invention is to provide a kind of consumer of realization to buy whenever and wherever possible, the consumer uses according to service provided by the present invention, just can before buying, differentiate the true and false of commodity, this working of an invention, to play good fright effect to the fake producer, no matter make them have no exploits, be the goods producer, or businessman and consumer will therefrom benefit a great deal.
The present invention is achieved in that a kind of mobile phone that uses realizes before the product purchase Jianzhen's method of servicing whenever and wherever possible, it comprises the steps: a, sets up a commodity counterfeit prevention Jianzhen system, and this system comprises following participant: anti-counterfeiting technology provider, production producer, production marketing merchant, mobile-phone manufacturers, Internet service provider, consumer and Internet; B, making antifalsification label: anti-counterfeiting technology provider provides technology and the equipment of producing antifalsification label for production producer, the antifalsification label generation technique is monopolized by production producer is unique, and the making of antifalsification label is independently finished and is affixed on by production producer on corresponding with it unique product; C, storage antifalsification label information: Internet service provider sets up a database server, for production producer provides the trust server service, after production producer determines the Internet service provider of oneself, make the antifalsification label information of all products that dispatch from the factory and it is stored on the database server that Internet service provider provides, this database server links to each other with Internet; D, mobile-phone manufacturers provide the mobile phone with scanning product false proof label function; E, consumer use mobile telephone scanning to be affixed on label on the product that will buy, and with the information transmission that scans to database server; The retrieval of f, database server is through the label information of mobile phone scanning: through the label information of mobile phone scanning by the internet pass to that database server is decrypted, logical operation and compare with the antifalsification label information of storage, and assay is passed back to mobile phone.
It comprises system according to the invention and treats Jianzhen's product, and also comprise be used to make and treat Jianzhen's product one to one antifalsification label antifalsification label maker, storage antifalsification label database of information server, can scan and the mobile phone of transmission product label information, be located at the security code pick-up unit that transmits next label information through mobile phone of retrieving in the database server; Described mobile phone connects with the internet mutually with database server.
Advantage of the present invention is:
1, really purchase preceding Jianzhen: this is one of key property of the present invention, and bar code information is owing to can only so need not sealing, can be reused many times by machine recognition.
2, nimble property: this also is one of most important properties of the present invention, uses mobile telephone scanning and network connection to inquire about automatically, and is convenient and swift, has really realized false proof Jianzhen whenever and wherever possible.
3, anti-counterfeiting information monopoly: a whole set of anti-counterfeiting technology is monopolized proprietary by production manufacturer, therefore has high false proof fiduciary level.
4, confidentiality: in traditional false proof means, anti-counterfeiting information and product together, these information itself are easy to become the counterfeit object of fake producer, and in network system of the present invention, anti-counterfeiting information is stored in the server database of manufacturer, and the fake producer can't obtain these information.
5, security: in the present invention, anti-counterfeiting information adopts the digital watermarking encryption technology, the characteristics of this technology are exactly that vision is invisible, be difficult to diffusion, and the Network Transmission and the Jianzhen that have only the watermark embedding to match with watermark detection algorithms and could discern, decipher and realize anti-counterfeiting information, the fake producer makes with the naked eye can't discern ciphertext, also just can't copy these labels.
6, controllability: in the present invention, production manufacturer can initiatively guard one's interest, because anti-counterfeiting information is controlled in the hand of oneself fully.Can add up the number of times that the antifalsification label of every commodity is inquired about by the software that moves on the server, thereby effectively grasp market information, in time pinpoint the problems.
7, uniqueness: the antifalsification label of each part commodity all generates at random, the position of watermark, and content arrangement or the like also all is at random, has guaranteed the uniqueness of anti-counterfeiting information like this.
8, low cost: saved the spending that enterprise cracks down on counterfeit goods, significantly reduced the human and material resources loss.Production and sales and consumer are participated in crack down on counterfeit goods, thereby can receive the effect of getting twice the result with half the effort.And the consumer has only bought an original mobile phone that just needs.
Description of drawings
Fig. 1 is the system schematic that realizes the inventive method.
Fig. 2 is the watermark information incorporation model synoptic diagram among the present invention.
Fig. 3 is the watermark information detection model synoptic diagram among the present invention.
Fig. 4 is the anti-counterfeiting information central server configuration diagram among the present invention.
Specific implementation
Provide better embodiment of the present invention according to Fig. 1 Fig. 4 below, and described in detail, enable to understand better formation of the present invention, characteristics and function.
As shown in Figure 1, each participant according to false proof whenever and wherever possible Jianzhen's system before the realization shopping of the inventive method formation comprises anti-counterfeiting technology provider 1, production producer 2, production marketing merchant 3, scan function mobile-phone manufacturers 4, Internet service provider 5, consumer 6 and Internet 7, wherein anti-counterfeiting technology provider 1 provides proprietary anti-fake label maker 11 for production producer 2, and is scan function mobile-phone manufacturers 4 support that provides the necessary technical; Internet service provider 5 then provides the trust server service for production producer 2, sets up database server 51; The false proof software kit that production producer 2 monopolizes label maker 11 and provided by anti-counterfeiting technology provider 1, production producer 2 relies on self PC or server to be connected with database server 51 by internet (or special line), number deposit the characteristic sequence of the antifalsification label that generates in database server 51, and obtain sale result information, described characteristic sequence number can the database of record address; Production producer 2 also is attached to the antifalsification label that generates uniquely and offers production marketing merchant 3 list marketings on the product; Consumer 6 buys the mobile phone of being produced by scan function mobile-phone manufacturers 4, and carry mobile phone and do shopping to production marketing merchant 3 places, before shopping, earlier with its mobile phone to being attached to false proof label label on the commodity and scanning and label information being sent into database server 51 by network G SM/GPRS/CDMA.Carry out making comparisons with the existing procucts anti-counterfeiting information of having stored wherein after the logical operation via database server 51, and assay is passed back to consumer 6 mobile phone, production marketing merchant 3 relies on self PC or server to be connected with database server 51 by internet (or special line), it can feed back marketing information and give database server 51 and obtain statistical information from database server 51, like this, consumer 6 can know just that the commodity that production marketing merchant 3 will sell were genuine article or fake products before shopping.Summary is got up, and realize false proof Jianzhen of the present invention whenever and wherever possible, and its committed step is: one, the making of antifalsification label, two, the storage of anti-counterfeiting information, deciphering with retrieve three, mobile phone with Jianzhen's function.Below in conjunction with embodiment, describe in detail.
One, the making of antifalsification label
For the antifalsification label that overcomes the identification of traditional naked eyes easily by counterfeit inherent shortcoming, by anti-counterfeiting technology provider 1, be customized security code printing manufacturing technology and the making apparatus of discerning based on the specific installation of press figure watermark (digital watermarking) encryption technology of certain product of legal production producer 2, after offering production producer 2, this security code generation technique (being that label maker 11 is realized) will be these production producer 2 unique monopolizing, the making of all commodity counterfeit prevention sign indicating numbers all is oneself to be finished by this manufacturer 2, thereby guarantee real independent the grasp in producer's 2 hands of false proof core information, make producer 2 to grasp on one's own initiative and regulating the market, tackle the erosion of counterfeit goods targetedly market.
The digital watermarking printing technology is a new direction of present field of information security technology, by digital watermarking system with the people non watermark form enciphered message is embedded in the image of wanting false proof, and the label that prints by common printed equipment, watermark as distinguishing mark is hidden in the printed matter with the sightless form of vision, can not differentiate image that does not add watermark and the difference that adds watermarking images by natural light and external light source, have only by computer software or specific checkout equipment and just can discern.This anti-counterfeiting technology is with high content of technology, and is extremely difficult by simple copy, and to any undelegated change that image carried out, no matter how tiny, can be detected by unique detection technique.
This technology mainly is made up of following two parts: (1) information embeds algorithm, and it utilizes key to realize hiding of secret information.(2) hidden information detection/extraction algorithm (detecting device), it utilizes key to detect/recover secret information from hidden carrier.Under the prerequisite of key the unknown, the third party is difficult to obtain from concealed carrier or delete, even finds secret information.And guarantee to resist A/D and D/A conversion in the algorithm, promptly add digital watermarking, and print or print output by the image that printer will contain watermark by computing machine.Be input in the computing machine through Photoelectric Detection through circulation back image, this wherein nonlinear quantizing distortion and space aliasing can not have influence on our identification result.See also Fig. 2.It has described the system model of the digital watermark technology that uses among the present invention, and it is a kind of watermark information incorporation model, and its function is to finish watermark signal 21 is added in the raw data (original image) 20; And also add password 22 through embedding program 23 operation back formation watermarking images 240.See also Fig. 3 again, it is the watermark information detection model, it ties up in the pick-up unit (being database server 54), installation and measuring program 34 is imported watermark or raw image data 31 respectively to it, test pattern data 30 and password 32, after testing after program 34 operations, draw watermark extracting and the two-value that whether exists are judged 35, like this, just judge whether containing the watermark signal of appointment in a certain data and extracting watermark content.
In antifalsification label; the watermark symbol information of hiding can comprise by the title of Jianzhen's product; the authentication information of national authority quality inspection department; deposit the server address of anti-counterfeiting information; the time of making the product and place; product quality guarantee period; and one of visual information in external packing such as product ID; owing to be customized; so can require to embed the watermark information of different content according to the difference of different manufacturers; but the information that embeds binds together with protected article certainly; be that watermark information must be one of information in the external packing; detection mode is taked whether to have hiding watermark, and extracts the actual content that hides Info and compare etc. with visual information in the external packing from printed matter.The adding of digital watermarking and the content of adding have randomness in proper order.The digital watermarking difference that each part printed matter is hidden, the position that adds watermark also is at random, all embedding data can be handled automatically by relevant computer installation, so what the information that embeds is, what the stowed position of watermark is, technology grasp people itself does not know yet, and such randomness and variation characteristic make the adulterator be difficult to counterfeit forgery.Randomness makes that the fake producer can not a large amount of counterfeit different labels, the uniqueness of label information makes the fake producer can not use the same label of forging to be attached on the different article again, because from external packing, different information such as article date of manufacture sequence number are different certainly, and this label cannot stand detection certainly.
Anti-counterfeiting technology provider 1 will offer this producer 2 for the antifalsification label printing technology of production producer 2 customizations, determine other product informations of needs according to the authentication information of the external packing information of product, quality authentication department with when customizing anti-counterfeiting technology originally by producer 2, automatically generate the antifalsification label of every product correspondence by the computing machine in the automatic control system, print and be attached on the corresponding product, generate the product information data of corresponding encryption simultaneously, leave the inquiry that is called at any time in the database 51 in.
Two, the storage of anti-counterfeiting information, deciphering and retrieval
Anti-counterfeiting technology provider 1 provides the anti-counterfeiting technology software kit to production producer 2, Internet service provider 5 provides database server 51 trusteeship services for production producer 2, after production producer 2 has determined the Internet service provider 5 of oneself, all Product labelling information of dispatching from the factory all are stored on the database server 51, retrieval also moves on database server 51 with Jianzhen's program, database server 51 connects Internet 7, to guarantee that the consumer at any time can both accessing database server 51.
This process technology realizes that difficulty is also little, and key is whether Internet service provider 5 can provide safety and stability believable database service.Optimal way is the authoritative department supervision by the national quality supervision, IT vendor by fund and technical strength richness sets up an anti-counterfeiting information center, this information center can either provide the Antiforge system groupware, can provide data management service for production producer 2 again, can better realize the exclusivity and the uniqueness of anti-counterfeiting technology like this, strengthen security performance.Anti-counterfeiting information central server framework is as shown in Figure 4:
Wherein, anti-counterfeiting information center 41 comprises anti-counterfeiting information data management platform 410 and is subjected to the data storage and the logical operation server 411 of its control.The false proof content-data of the antifalsification label of platform 43 inputs is accepted to be generated by the antifalsification label information of production producer 2 management in this anti-counterfeiting information center 41, the scanning anti-counterfeiting information that sends with mobile phone 61 by consumer 6, behind Internet 7, import anti-counterfeiting information centers 41 by gateway server 42, the i.e. digital watermarking that is provided by anti-counterfeiting technology provider 1 detects software module and just operates on the logical operation server 411, after the image that is embedded with watermark information that consumer 6 will need to detect is sent to gateway server 12 by the mobile network, digital watermarking detection system on this server 411 will extract image and literal and other background areas respectively by utilizing Digital Image Processing and recognition technology, again effective image section is extracted watermark, carry out then and the corresponding decryption processing of encryption technology, obtain the information of product, and compare with information in the data Kuku, if the retrieval comparative result is correct, then return to the relevant information of terminal consumer's 6 these products.
The supporting software of this anti-counterfeiting technology also has statistical function, by adding up the number of times that certain product is inquired about, can grasp market information, understands the interest of the consumer of various places to this product.The more important thing is, the thought that the fake producer of can thoroughly vanishing fakes, because businessman also is the part in the total system network, the marketing system of businessman is connected at any time with server, sell a product, marketing system can produce the information that this product sold automatically and give database server, if the consumer inquires about this antifalsification label again, to obtain the information that this product has been sold from server, so, the same label forged according to the label of the product that buys of fake producer this pass of server that was not obviously.Even the genuine puppet of fake producer has been produced the Product labelling of not selling that is embedded with watermark information, but because all labels all generate at random, and he also can only forge small numbers of tags wherein in batches, otherwise cost is too big.If but in a single day this large-tonnage product that posts same label circulates on market, use statistical function, the server 411 at false proof center 41 just can be realized at once.Because according to Principle of Statistics, the number of times that commodity in the shiploads of merchandise are inquired about before purchase is a Normal Distribution, and it has a mean value, probability is very high near mean value, but at more than 3 times of mean value, probability is just smaller, let alone 10 times, 20 times.And we not need by the time statistics number because commodity just can not inquired about after purchase usually, so if genuine piece, so no matter the time how long, total its inquiry times all is a Normal Distribution, it is too many can not to exceed average; The inquiry times of fake products then can surpass average greatly, we reach more than 10 times or 20 times of average as long as accumulative total goes out the number of times that certain number inquired about, just can conclude that it is a fake products, and because the adulterator must just can obtain security code after genuine piece appears on the market, therefore this security code as fake products inquired about one fix on inquired about as genuine article after, this just makes that the inquiry place of being located must be the place of pass off, can not judge by accident when we find that this number is replicated.This function is very easy to the activity of cracking down on counterfeit goods of production producer 2.Because it is very little that the fake producer copys out the possibility of antifalsification label,, found that by genuine piece producer 2 probability that the back is hit but is 100% even puppet has been created.
Three, the mobile phone that has Jianzhen's function.
Mobile-phone manufacturers 4 increase a module with scan function on the circuit board of mobile phone 61, and in cell phone software an integrated little module that can be connected to the server 411 at anti-counterfeiting information center 41 automatically (can certainly be provided with) by user oneself, the constantly online characteristics of following mobile phone, make consumer 6 can be whenever and wherever possible with mobile telephone scanning to watermark information pass on the server 411, realize deciphering and with database in canned data compare.Server 411 can transfer all enciphered messages that comprised on this Product labelling to Word message and turn back on the display screen of mobile phone, the user contrasts according to the visual information in the external packing of information that shows on the mobile phone and product, if coincide, just prove genuine piece, the user just can relieved purchase product.
On mobile phone, increase scan module and also be easy to realize, only need on circuit board, to increase area array CCD (Charge-Coupled Device) charged coupled device chip and electric light source of a reading images.On cell phone software, increase optoelectronic information that a pre-service scans and the application module that converts it into image information then, just can make a mobile phone with scan function, in fact, had on the market much have a high resolving power digital camera head and also the not high mobile phone of price, can certainly realize same function.
Realized above three critical step, the consumer just can make one's wish fulfilled, and enjoyment is provided by the invention has bought preceding Jianzhen's service whenever and wherever possible.Before buying commodity, as long as the consumer draws out mobile phone, open scanning light source, the interior related software of mobile phone this moment just starts and preliminary work, scan facing to the antifalsification label that is embedded with digital watermarking that pastes on the commodity then, the module with scan function in the mobile phone just can transfer optoelectronic information at once to numerical information and by the mobile Internet technology data that collect is sent in the server database, server carries out watermark detection process with the image information that collects, and with the enciphered message deciphering that extracts, and compare with the anti-counterfeiting information of lane database storage, return product related information then to consumer's mobile phone.Arrive this, even if the service of native system has been finished.
If anti counterfeit appts and technology provider 1 have enough funds and technical strength, can provide antifalsification label generation technique and label manufacturing equipment for production producer 2, provide database server 51 trusteeship services, and provide mobile phone 61 for consumer 6 with Jianzhen's function, Yi Tiaolong method of service is that most convenient is most economical to producer like this, also will be the most perfect reliable concerning the user.

Claims (13)

1. one kind is used mobile phone to realize before the shopping Jianzhen's service system whenever and wherever possible, comprises the product that needs Jianzhen, it is characterized in that this system also comprises:
Be used to scan the also mobile phone (61) of transmission product label information, described mobile phone is provided with a scan module and with scan function and is integrated in the link block in the database server (51) of can being connected to automatically in the cell phone software, described scan module comprises the face battle array of a reading tag information that links to each other with circuit, charged coupled device chip, electric light source, and an optoelectronic information that pre-service of increase scans on cell phone software and the application module that is translated into image information;
Be used for making and the product antifalsification label maker (11) of antifalsification label (111) one to one;
Be used to store antifalsification label database of information server (51);
Be located at the security code pick-up unit of retrieving the label information that comes through the mobile phone transmission in the database server (51);
Described mobile phone connects with internet (7) mutually with database server (51).
2. use mobile phone according to claim 1 is realized before the shopping Jianzhen's service system whenever and wherever possible, it is characterized in that described antifalsification label maker (11) is meant digital watermarking system.
3. use mobile phone according to claim 2 is realized before the shopping Jianzhen's service system whenever and wherever possible, it is characterized in that described digital watermarking system comprises that anti-counterfeiting technology provider (1) is customized security code printing manufacturing technology and the making apparatus of discerning based on the specific installation of press figure watermark encrypting technology thereof of certain product of legal manufacturer (2).
4. use mobile phone according to claim 3 is realized before the shopping Jianzhen's service system whenever and wherever possible, it is characterized in that, described digital watermarking encryption technology comprises that the hidden information of utilizing key to realize secret information embeds algorithm, and utilizes key to detect/recover the detection/extraction algorithm that hides Info of secret information from hidden carrier.
5. use mobile phone according to claim 1 is realized before the shopping Jianzhen's service system whenever and wherever possible, it is characterized in that, described antifalsification label (111) is meant and is generated by digital watermarking system, enciphered message is embedded in the original watermark image forms anti-counterfei waterprint image (24), and the digital watermark anti-fake label that prints by common printed equipment.
6. use mobile phone according to claim 5 is realized before the shopping Jianzhen's service system whenever and wherever possible, it is characterized in that position and content that described enciphered message is embedded in the original watermark image all are at random.
7. use mobile phone according to claim 6 is realized before the shopping Jianzhen's service system whenever and wherever possible, it is characterized in that described enciphered message is the visual information on the product external packaging.
8. use mobile phone according to claim 7 is realized before the shopping Jianzhen's service system whenever and wherever possible, it is characterized in that, described enciphered message comprises the title of product, the authentication information of national authority quality inspection department, deposit the server address of anti-counterfeiting information, the time of making the product and place, product quality guarantee period, and product ID.
9. use mobile phone according to claim 8 is realized before the shopping Jianzhen's service system whenever and wherever possible, it is characterized in that described anti-counterfeiting information center (41) comprises data storage and logical operation server (411) and anti-counterfeiting information data management platform (410).
10. use mobile phone according to claim 1 is realized before the shopping Jianzhen's service system whenever and wherever possible, it is characterized in that, described product is given birth to product man of factory (2) and is provided with antifalsification label information generation platform (43), and it links to each other with anti-counterfeiting information center (41) by the internet.
11. use mobile phone according to claim 4 is realized before the shopping Jianzhen's service system whenever and wherever possible, it is characterized in that described security code detection system is meant the digital watermarking detection system.
12. use mobile phone according to claim 11 is realized before the shopping Jianzhen's service system whenever and wherever possible, it is characterized in that, described digital watermarking detection system is like this work: by utilizing Digital Image Processing and recognition technology image and literal and other background area are extracted respectively, again effective image section is extracted watermark, carry out then obtaining corresponding product information with the corresponding decryption processing of encryption technology, and compare with information in the database server, if the retrieval comparative result is correct, then return to the relevant information of this product of terminal consumer.
13. use mobile phone according to claim 12 is realized before the shopping Jianzhen's service system whenever and wherever possible, it is characterized in that, described security code detection system also is provided with the statistical module that can add up the number of times that certain product inquired about.
CNB021115427A 2002-04-28 2002-04-28 Truth-identifying cellphone service method and system for purchase Expired - Lifetime CN100375079C (en)

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