CN100369517C - Menu type client data acquiring system and method based on SIN/UIM card - Google Patents
Menu type client data acquiring system and method based on SIN/UIM card Download PDFInfo
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- CN100369517C CN100369517C CNB2005100765254A CN200510076525A CN100369517C CN 100369517 C CN100369517 C CN 100369517C CN B2005100765254 A CNB2005100765254 A CN B2005100765254A CN 200510076525 A CN200510076525 A CN 200510076525A CN 100369517 C CN100369517 C CN 100369517C
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Abstract
The present invention relates to a system and a method for carrying out data collection and data mining on the basis of SIM/UIM cards. The system comprises a background server, a Web server, a database and terminal user client ends; the background server is in charge of data management, mode transmitting data of data short messages and the reception and the mining of data; the Web server provides operation interfaces on the basis of browsers for visiting customer data background systems; the database is used for storing all data relevant to customer data collection; the terminal user client ends are composed of mobile phones and smart cards.
Description
Technical field
The present invention relates generally to smart card, particularly the system and method that UIM card user in SIM card and the cdma network in the GSM network is carried out the collection of straight display menu formula customer data and therefrom carries out data mining.
Background technology
Along with the fast development of the development of mechanics of communication, particularly mobile communication technology, no matter be the user who under the GSM network, uses SIM card, still under cdma network, use the user of UIM card, its quantity is considerably beyond the fixed telephone subscriber.How can be better and user communication, so that can understand user's demand, be the content that operator very is concerned about.
Under traditional mode, user's feedback need be understood by operator, promptly gathers client's feedback data from user side, and this can adopt the intermediary company that employs specialty or special webpage is set on the website and finish for the mode that the user answers questionnaire.No matter adopt which kind of mode to realize, all have limitation.
At first, operator to pay cost too big.Especially for first kind of mode,, need to pay high expense though operator can obtain first hand data; Simultaneously, whenever carry out a customer data collection, all need to employ again intermediary company.
Secondly, for the terminal use, all these data acquisition modes are all friendly inadequately.Which kind of mode no matter present modal data acquisition modes be for conducting interviews, send client's feedback form by phone, providing webpage to carry out network collection etc., all needs to take a lot of time of user, and user's inconvenient operation.When especially investigating by client's feedback form mode, often require the user that feedback form is returned, in this manner, the user often selects not participate in.
In addition, no matter be the data that obtain from intermediary company, still the data of collecting from webpage all are more original data, lack effective taxonomic revision means.For these untreated data, operator is difficult to therefrom obtain useful information.
Therefore, operator needs a kind of effective customer data acquisition means to help its easier and end user communication, in time understand user's demand and true idea, and therefrom carry out data mining and help it to improve service, increase customer satisfaction degree so that obtain useful information.
Summary of the invention
In order to help the better and end user communication of operator, in time understand customer demand, and therefrom carry out data mining so that obtain useful information, the invention provides a kind of customer data collection and data digging system and method, make operator no longer need to use traditional mode to carry out client's feedback data and collect.By using the customer data acquisition system, operator can by a kind of be that the simple again method of economy is gathered client's feedback data simultaneously to the great amount of terminals client, and from client's feedback information, carry out data mining, understand user's demand and seek potential business growth point.
According to an aspect of the present invention, a kind of customer data acquisition system is provided, described system comprises Short Message Service Gateway, sms center and operating terminal, described system also comprises: customer data is gathered background system, comprise: background server, it is responsible for the management of data, and the form of data SMS sends the reception and the excavation of data and data; Web server provides the operation interface based on browser to supply operator's access customer data background system; Database is deposited all data relevant with the customer data collection; Hold with the end-user customer, form by mobile phone and smart card, be used for ejecting the straight mode that shows and show the data of gathering background system from customer data with menu, described menu comprises a plurality of options, one in a plurality of options can selectedly be carried out the data feedback, and wherein said customer data collection background system is collected from the feedback data of the straight display menu of basis of described end-user customer's end.
According to a preferred embodiment of the present invention, on client's terminal intelligent card, preset code interpretative device, so that show in the straight mode that shows of client number of support menu ejection according to this.
According to a preferred embodiment of the present invention, described smart card is the SIM card that is used for the GSM network.
According to a preferred embodiment of the present invention, described smart card is the UIM card that is used for cdma network.
According to a method of the present invention, provide a kind of customer data acquisition system of using to carry out the method that customer data is gathered, described customer data acquisition system comprises customer data collection background system, Short Message Service Gateway, sms center, operating terminal and end-user customer's end, described end-user customer's end is made up of mobile phone and smart card, and described method comprises: whether judgement will support menu to eject the straight mode that shows to its client terminals of gathering the user of customer data shows; Show if support menu to eject the straight mode that shows, then send data SMS to client terminals; Eject the straight mode that shows at end-user customer's end with menu and show described data SMS, described menu comprises a plurality of options, and one in a plurality of options can be selected; Gathering background system by end-user customer end to customer data sends in selected a plurality of options or directly imports corresponding contents and come feedback data; Gathering background system by customer data receives user's feedback information and the user's that receives feedback information is stored.
Do not show that the data that then issue then show as a common text SMS at user terminal if do not support menu to eject the straight mode that shows; Do not have the user of record for those in the customer data acquisition system, the data that issue also will be text SMSs.At present, for satisfying (QB-QT-003-2003) SIM card of China Mobile's " STK card dream net short message service menu OTA downloads implementation (two-stage) ", satisfy the SIM/UIM card of WIB standard, the SIM/UIM card that satisfies the SIM/UIM card of S@T standard and satisfy the ADE of Gemplus company standard, this method can both be supported menu to eject the straight mode that shows to show.
Therefore, the present invention has realized compatible existing SIM/UIM card manufacturer, can realize all SIM/UIM card users are carried out customer survey and advertisement is recommended, and can carry out data analysis and excavation according to user's feedback simultaneously.Thereby help operator better to link up and exchange, thereby better understand user's request, find out potential business growth point with the user.
Description of drawings
The following drawings provides and further specifies of the present invention, constitutes the part of specification, and embodiments of the invention are described, explains the principle of the invention with explanatory note.
Fig. 1 is according to customer data acquisition system structure chart of the present invention;
Fig. 2 ejects the straight mode schematic diagram that shows according to menu of the present invention;
Fig. 3 is the user's operation step map according to customer data acquisition system of the present invention;
Fig. 4 is according to customer survey interactive mode of the present invention;
Fig. 5 represents to eject straight schematic diagram when showing mode and realizing that advertising message sends according to menu according to the present invention.
Embodiment
Fig. 1 is the structure chart according to customer data acquisition system 10 of the present invention.As shown in Figure 1, this customer data acquisition system 10 comprises: customer data is gathered background system 1 and the end-user customer holds 2.
Customer data is gathered the initiator of background system 1 as customer data collection or advertisement recommendation, be used in the customer data collection perhaps recommended advertisements content etc. manage and send data to the terminal use, be responsible for simultaneously the classify line data of going forward side by side of terminal use's feedback information is excavated.Customer data is gathered background system 1 and is comprised: background server 11, it mainly is responsible for the management of data, (content of data SMS is binary code in form with the data SMS of the note that is different from traditional textual form, not directly read, but can be carried out by the SIM/UIM card) form send data, show the data of gathering background system from customer data to hold the end-user customer on 2 in the straight mode that shows of menu ejection, and the reception of responsible data and excavation; Web server 12 provides the operation interface based on browser to supply operator's access customer data acquisition server; Database 13 is deposited all data relevant with customer data collection or recommended advertisements.Customer data is gathered background system 1 and also is configured to: utilize background server 11 to derive subscriber data file by Web server 12 from the accounting system of operator or from the third-party server (not shown), wherein said subscriber data file comprises user's kind of information, with hold 2 transmission data SMSs to the end-user customer before, whether judgement will support menu to eject the straight mode that shows to its client terminals of gathering the user of customer data shows.
The end-user customer holds 2 to be made up of mobile phone and smart card such as SIM/UIM card, be used for ejecting the straight mode that shows and show the data SMS of gathering background system from customer data with menu, described menu can comprise a plurality of options, and one in a plurality of options can selectedly be carried out the data feedback.Customer data is gathered the collect feedback data of the straight display menu of basis of self terminal subscription client 2 of background system 1.Customer data acquisition system 10 uses known method to be implemented in the Card-terminal support to the directly apparent mode of the pop-up menu of data note, as China Mobile's " STK card dream net short message service menu OTA downloads implementation (two-stage) " (QB-QT-003-2003).Preset code interpretative device on the smart card, so that show in the straight mode that shows of client number of support menu ejection according to this.For satisfying (QB-QT-003-2003) SIM card of China Mobile's " STK card dream net short message service menu OTA downloads implementation (two-stage) ", satisfying the SIM/UIM card of WIB standard, the SIM/UIM card that satisfies the SIM/UIM card of S@T standard and satisfy the ADE of Gemplus company standard, the data that customer data acquisition system 10 issues all show as a pop-up menu, and the user can gather the mutual of background system 1 by selecting corresponding menu to finish with customer data; Do not meet the terminal use of above standard for those, its data that receive are common text SMS, and the user must select to gather background system 1 answer short message to customer data and just can finish alternately.Wherein, China Mobile's " STK card dream net short message service menu OTA downloads implementation (two-stage) " (QB-QT-003-2003), WIB and S@T all be standards of industry, is known for those skilled in the art, and ADE is the own standard of Gemplus company.
This customer data acquisition system 10 also relates to Short Message Service Gateway 3, sms center 4 and operating terminal 5.Short Message Service Gateway 3 and sms center 4 are the parts in operator's operation system, and its structure is known for those skilled in the art, therefore save detailed description at this.It is passage with the note that customer data collection background system 1 and end-user customer hold the data interaction between 2, therefore need finish forwarding of data by Short Message Service Gateway 3 and sms center 4.Operating terminal 5 is operated by the Web server 12 that this terminal could access customer data acquisition system 10 provides accordingly for the employed PC equipment of operation pages that operation Web server 12 is provided.
Fig. 2 be customer data acquisition system 10 realized hold the menu of 2 SIM/UIM card end to eject the straight schematic diagram of mode that shows the end-user customer.Can support the card of this mode for those, its data of receiving will be can be for example as shown in the figure pop-up menu.Fig. 2 has exemplarily shown a problem that shows at Card-terminal when carrying out client's feedback data gathers.According to customer data acquisition method of the present invention, the user browses problem earlier, and then browses corresponding answer again.The user can by on the mobile phone " on " the D score directionkeys chooses corresponding menu, at this moment, card will send corresponding answer to background server 11; If the user chooses " other " menu, then can directly import concrete content and be sent to background server 11.
Fig. 3 is illustrated in operating procedure and the interaction data of carrying out when using customer data acquisition system 10 provided by the present invention.
As shown in Figure 3,, derive subscriber data file, wherein comprise user's kind of information, whether can support menu to eject the straight mode that shows and show so that judge it from the accounting system of operator or from third-party server at step S1.At step S2, the operation pages by customer data is gathered the user data maintenance module that the Web server 12 of background system 1 provided imports this subscriber data file content, and stores in the database 13.After the All Files importing finished, this moment, it can judge clearly whether each user can support menu to eject straight apparent mode and show for customer data is gathered background system 1.At step S3, be presented at corresponding operation pages on the operating terminal 5 to terminal use's pocket transmission data of appointment by operation, these data both can be to be the short message of purpose to gather client's feedback data, also can be to be the advertising message of purpose with the service recommendation.Then, at step S4, the end-user customer holds 2 will receive these note datas and show that support menu to eject the straight user who shows mode for those, its terminal will demonstrate the menu of a Pop-up.At step S6, the terminal use can send feedback information by selecting the corresponding submenu or the mode of direct answer short message to gather background system to customer data.At step S7, customer data collection background system will receive user's feedback information and store; As required, can carry out the customer data analysis by the page that uses customer data collection background system 1 to be provided.
Fig. 4 illustrates client's feedback data according to the present invention and gathers a kind of interactive mode of exemplary application.End passes through operating terminal 5 access customer data acquisition background systems 1 in operator, select to hold to the end-user customer header of 2 transmission client feedback data collection usefulness on the page that it provided, these information will be sent to the end-user customer by Short Message Service Gateway 3 and sms center 4 and hold 2.At this moment, the terminal use will receive whether its affirmation of a menu requirement is ready to participate in the collection of client's feedback data, if its selection is ready that then this information will send it back customer data and gather background system 1.After receiving this confirmation, customer data is gathered background system 1 and can be held 2 to send first problem that client's feedback data is gathered to the end-user customer, gathers background system 1 by operating handset to customer data by the user and sends corresponding answer.Then, gathering background system 1 by customer data holds 2 to send second problem to the end-user customer again ....So gathering background system 1 by customer data holds 2 to send all problems successively to the end-user customer.After the end-user customer holds 2 to answer all problems, gather background system 1 by customer data and hold 2 to send customer survey tail information to the end-user customer, express thanks to it.
The operator of operator is when holding 2 to carry out the collection of client's feedback data with information or transmission recommended advertisements information to the end-user customer, both can send data to the cell-phone number section of an appointment, also can be by importing an external file intended target user who comprises phone number information.Customer data is gathered background system 1 and is supported two kinds of different data receiver formulas, is respectively to send immediately and timed sending.
Customer data is gathered all information that background system 1 will collection terminal subscription client 2 sends, and carries out taxonomic revision according to determined standard.Simultaneously, customer data is gathered background system 1 can carry out data mining to the information after these arrangements, for example the percentage that different answers are selected is analyzed when the feedback information according to the terminal use, so that therefrom excavate out tendency and the hobby of user, thereby seek possible potential business growth point for the problem of some focus.
The menu of being realized according to the present invention ejects the straight mode that shows, and except can realizing client's feedback data acquisition function, can also realize the user is sent the advertising message of Pop-up.Fig. 5 is that customer data acquisition system according to the present invention is being held 2 shown patterns the end-user customer when the user sends recommended advertisements.The terminal use can read advertisement content earlier, and then enters second page submenu.By the selection to different submenus, the user can select to send the note customize services to different service providers, or directly calls to the service provider and seek advice from.
Though detailed description of the present invention is at example embodiment, to those skilled in the art, various modification and the replacement form of these embodiment all can be imagined.Therefore, all modification and replacement forms in the clear and definite scope of patent protection of the present invention of claims have been contained in the present invention.
Claims (13)
1. customer data acquisition system, described system comprises Short Message Service Gateway, sms center and operating terminal, it is characterized in that described system also comprises:
Customer data is gathered background system, comprising: background server, and it is responsible for the management of data, sends the reception and the excavation of data and data with the form of data SMS; Web server provides operation interface based on browser with access customer data background system; Database is deposited all data relevant with the customer data collection; With
End-user customer's end, be made up of mobile phone and smart card, be used for ejecting the straight mode that shows with menu and show the data of gathering background system from customer data, described menu comprises a plurality of options, one in a plurality of options can selected form with note be carried out the data feedback
Wherein said customer data collection background system is collected from the feedback data of the straight display menu of basis of described end-user customer's end.
2. system according to claim 1, wherein customer data collection background system also is configured to derive subscriber data file by Web server from the accounting system of operator or from third-party server, wherein said subscriber data file comprises user's kind of information, with hold the transmission data SMS to the end-user customer before, whether judgement will support menu to eject the straight mode that shows to its client terminals of gathering the user of customer data shows.
3. system according to claim 1, wherein said smart card presets code interpretative device, so that hold the straight mode that shows of number of support menu ejection according to this to show the end-user customer.
4. system according to claim 3, wherein said smart card is the SIM card that is used for the GSM network.
5. system according to claim 3, wherein said smart card is the UIM card that is used for cdma network.
6. system according to claim 1, wherein holding the transmission note data to the end-user customer is by importing an external file intended target user who comprises phone number information.
7. one kind is used the customer data acquisition system to carry out the method that customer data is gathered, described customer data acquisition system comprises customer data collection background system, Short Message Service Gateway, sms center, operating terminal and end-user customer's end, described end-user customer's end is made up of mobile phone and smart card, and described method comprises:
Whether judgement will support menu to eject the straight mode that shows to its client terminals of gathering the user of customer data shows;
Show if support menu to eject the straight mode that shows, then send data SMS to client terminals;
Eject the straight mode that shows at end-user customer's end with menu and show described data SMS, described menu comprises a plurality of options, and one in a plurality of options can be selected;
Gathering background system by end-user customer end to customer data sends in selected a plurality of options or directly imports corresponding contents and come feedback data;
Gathering background system by customer data receives user's feedback information and the user's that receives feedback information is stored.
8. method according to claim 7, wherein determining step comprises: gather background system from the accounting system of operator or from third-party server derivation subscriber data file to customer data, whether wherein subscriber data file comprises user's kind of information, can support menu to eject the straight mode that shows and show so that judge it.
9. method according to claim 7 holds to the end-user customer wherein that to send note data be that cell-phone number section to an appointment sends data.
10. method according to claim 7, wherein holding the transmission note data to the end-user customer is by importing an external file intended target user who comprises phone number information.
11. method according to claim 7, wherein said smart card are the SIM card that is used for the GSM network.
12. method according to claim 7, wherein said smart card are the UIM card that is used for cdma network.
13. method according to claim 7 wherein also comprises:
The field feedback of being stored is classified and excavate according to predetermined rule.
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| CNB2005100765254A CN100369517C (en) | 2005-06-09 | 2005-06-09 | Menu type client data acquiring system and method based on SIN/UIM card |
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| CNB2005100765254A CN100369517C (en) | 2005-06-09 | 2005-06-09 | Menu type client data acquiring system and method based on SIN/UIM card |
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| CN100369517C true CN100369517C (en) | 2008-02-13 |
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| CN101610475B (en) * | 2009-06-29 | 2012-08-22 | 钱袋网（北京）信息技术有限公司 | Service menu treating method and mobile terminal |
Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2002033991A1 (en) * | 2000-10-18 | 2002-04-25 | Mobile Mirror Oy | Method for performing an inquiry in a telecommunications network |
| US20030083053A1 (en) * | 2001-10-25 | 2003-05-01 | Ntt Docomo, Inc. | Information acquisition system and information acquisition method |
| CN1620159A (en) * | 2004-12-03 | 2005-05-25 | 北京北方烽火科技有限公司 | Short message extraction method based on short message center calling data record |
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Patent Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2002033991A1 (en) * | 2000-10-18 | 2002-04-25 | Mobile Mirror Oy | Method for performing an inquiry in a telecommunications network |
| US20030083053A1 (en) * | 2001-10-25 | 2003-05-01 | Ntt Docomo, Inc. | Information acquisition system and information acquisition method |
| CN1620159A (en) * | 2004-12-03 | 2005-05-25 | 北京北方烽火科技有限公司 | Short message extraction method based on short message center calling data record |
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