CA3158358A1

CA3158358A1 - Virtual resource activity processing method, device, computer equipment and storage medium

Info

Publication number: CA3158358A1
Application number: CA3158358A
Authority: CA
Inventors: Ziyu ZHAO; Ming Zhang; Yi Zhou; Xiaobo SI; Guohua YE
Original assignee: 10353744 Canada Ltd
Current assignee: 10353744 Canada Ltd
Priority date: 2019-10-15
Filing date: 2020-07-30
Publication date: 2021-04-22
Also published as: WO2021073203A1; CN110838041A; CN110838041B

Abstract

A virtual resource activity processing method and apparatus, and a computer device and a storage medium. The method comprises: obtaining a virtual resource activity query request (202); obtaining a virtual resource activity recommendation list according to the virtual resource activity query request, the virtual resource activity recommendation list comprising a plurality of virtual resource activities to be recommended (204); obtaining an activity recommendation priority corresponding to each of said virtual resource activities, and determining the current virtual resource activity to be recommended from each of said virtual resource activities according to the activity recommendation priority (206); obtaining the current co-fusion virtual resource activity and the current mutual exclusion virtual resource activity corresponding to the current virtual resource activity to be recommended, and filtering the current mutual exclusion virtual resource activity (208); and re-determining the current virtual resource activity to be recommended from the current co-fusion virtual resource activity, returning to the step of obtaining the current co-fusion virtual resource activity and the current mutual exclusion virtual resource activity corresponding to the current virtual resource activity to be recommended, and filtering the current mutual exclusion virtual resource activity until a target virtual resource activity is obtained (210). By adopting the method, the configuration flexibility can be improved.

Description

VIRTUAL RESOURCE ACTIVITY PROCESSING METHOD, DEVICE, COMPUTER
EQUIPMENT AND STORAGE MEDIUM
BACKGROUND OF THE INVENTION
Technical Field [0001] The present application relates to the field of computer technology, and more particularly to a virtual resource activity processing method, and corresponding device, computer equipment and storage medium.
Description of Related Art

[0002] With the development of the computer technology, the mobile electronic commerce has become a new direction for the development of the e-commerce. The mobile electronic commerce usually attracts great many consumers with virtual resource activities, but a mutually inclusive relation or a mutually repellent relation exists among the various virtual resource activities, being mutually inclusive means that two virtual resource activities can be used in conjunction, while being mutually repellent means that two virtual resource activities are repellent to each other, and the mutually inclusive relation or the mutually repellent relation among the various virtual resource activities should be incessantly iterated and updated.

[0003] However, at present, when the mutually inclusive and mutually repellent relations among the various virtual resource activities are iterated and updated, mutually inclusive and mutually repellent logics among the various virtual resource activities should be readjusted, the workload is increased, renewed research and development are called for, adjustment of the mutually inclusive and mutually repellent relations among the virtual resource activities can be supported only after versions are released and put online, and Date Recue/Date Received 2022-04-18 flexibility is inferior.
SUMMARY OF THE INVENTION

[0004] In view of the above technical problems, there is an urgent need to provide a virtual resource activity processing method, and corresponding device, computer equipment and storage medium capable of enhancing configuration flexibility of virtual resource activities.

[0005] There is provided a virtual resource activity processing method that comprises:

[0006] obtaining a virtual resource activity enquiring request;

[0007] obtaining a virtual resource activity recommendation list according to the virtual resource activity enquiring request, wherein the virtual resource activity recommendation list includes a plurality of virtual resource activities to be recommended;

[0008] obtaining activity recommendation priorities to which the various virtual resource activities to be recommended correspond, and determining a current virtual resource activity to be recommended from the various virtual resource activities to be recommended according to the activity recommendation priorities;

[0009] obtaining current mutually inclusive virtual resource activities and current mutually repellent virtual resource activities to which the current virtual resource activity to be recommended corresponds, and filtering the current mutually repellent virtual resource activities; and

[0010] redetermining the current virtual resource activity to be recommended from the current mutually inclusive virtual resource activities, and returning to the step of obtaining current mutually inclusive virtual resource activities and current mutually repellent virtual resource activities to which the current virtual resource activity to be recommended corresponds and filtering the current mutually repellent virtual resource activities, until a target virtual resource activity is obtained.

Date Recue/Date Received 2022-04-18

[0011] In one of the embodiments, the virtual resource activity processing method further comprises: obtaining the plurality of virtual resource activities to be recommended, wherein the various virtual resource activities to be recommended possess corresponding virtual resource attributes; performing feature extraction on corresponding virtual resource activities to be recommended according to the virtual resource attributes, and obtaining a virtual resource activity feature set to which the various virtual resource activities to be recommended correspond; determining recommendation priorities to which the corresponding virtual resource activities to be recommended correspond according to the virtual resource activity feature set; and determining mutually inclusive virtual resource activities and mutually repellent virtual resource activities to which the corresponding virtual resource activities to be recommended correspond according to the virtual resource activity feature set.

[0012] In one of the embodiments, the virtual resource activity feature set is at least one of a virtual resource activity organizer feature, a virtual resource transfer type feature, a virtual resource activity type feature, and a distribution mode feature of physical resources to which virtual resource activities correspond.

[0013] In one of the embodiments, the step of determining a current virtual resource activity to be recommended from the various virtual resource activities to be recommended according to the activity recommendation priorities includes: arranging in an ascending order the activity recommendation priorities to which the various virtual resource activities to be recommended correspond, and obtaining the arranged various virtual resource activities to be recommended; and taking the virtual resource activity to be recommended with the highest activity recommendation priority as the current virtual resource activity to be recommended according to orders to which the arranged various virtual resource activities to be recommended correspond.

[0014] In one of the embodiments, there are plural current mutually inclusive virtual resource Date Recue/Date Received 2022-04-18 activities, and the step of redetermining the current virtual resource activity to be recommended from the current mutually inclusive virtual resource activities, and returning to the step of obtaining current mutually inclusive virtual resource activities and current mutually repellent virtual resource activities to which the current virtual resource activity to be recommended corresponds and filtering the current mutually repellent virtual resource activities, until a target virtual resource activity is obtained includes:
obtaining current activity recommendation priorities to which the various current mutually inclusive virtual resource activities correspond; and sequentially taking the various current mutually inclusive virtual resource activities as the current virtual resource activity to be recommended according to magnitudes of the various current activity recommendation priorities, and returning to the step of obtaining current mutually inclusive virtual resource activities and current mutually repellent virtual resource activities to which the current virtual resource activity to be recommended corresponds and filtering the current mutually repellent virtual resource activities, until a target virtual resource activity is obtained.

[0015] In one of the embodiments, before the target virtual resource activity is obtained, the method further comprises: detecting whether there is any unprocessed virtual resource activity to be recommended in the virtual resource activity recommendation list; if yes, obtaining mutually inclusive virtual resource activities and mutually repellent virtual resource activities to which the unprocessed virtual resource activity to be recommended corresponds; obtaining a current activity recommendation priority to which the unprocessed virtual resource activity to be recommended corresponds; obtaining mutually repellent activity recommendation priorities to which the mutually repellent virtual resource activities correspond; and eliminating any mutually repellent virtual resource activity whose mutually repellent activity recommendation priority is lower than the current activity recommendation priority, and taking the mutually inclusive virtual resource activities to which the unprocessed virtual resource activity to be recommended corresponds as target virtual resource activities.

Date Recue/Date Received 2022-04-18

[0016] There is provided a virtual resource activity processing device that comprises:

[0017] an enquiring request obtaining module, for obtaining a virtual resource activity enquiring request;

[0018] a virtual resource activity list obtaining module, for obtaining a virtual resource activity recommendation list according to the virtual resource activity enquiring request, wherein the virtual resource activity recommendation list includes a plurality of virtual resource activities to be recommended;

[0019] an activity recommendation priority obtaining module, for obtaining activity recommendation priorities to which the various virtual resource activities to be recommended correspond, and determining a current virtual resource activity to be recommended from the various virtual resource activities to be recommended according to the activity recommendation priorities;

[0020] a virtual resource activity processing module, for obtaining current mutually inclusive virtual resource activities and current mutually repellent virtual resource activities to which the current virtual resource activity to be recommended corresponds, and filtering the current mutually repellent virtual resource activities; and

[0021] a target virtual resource activity determining module, for redetermining the current virtual resource activity to be recommended from the current mutually inclusive virtual resource activities, and returning to the step of obtaining current mutually inclusive virtual resource activities and current mutually repellent virtual resource activities to which the current virtual resource activity to be recommended corresponds and filtering the current mutually repellent virtual resource activities, until a target virtual resource activity is obtained.

[0022] There is provided a computer equipment that comprises a memory, a processor and a computer program stored on the memory and operable on the processor, and the following steps are realized when the processor executes the computer program:

[0023] obtaining a virtual resource activity enquiring request;
Date Recue/Date Received 2022-04-18

[0024] obtaining a virtual resource activity recommendation list according to the virtual resource activity enquiring request, wherein the virtual resource activity recommendation list includes a plurality of virtual resource activities to be recommended;

[0025] obtaining activity recommendation priorities to which the various virtual resource activities to be recommended correspond, and determining a current virtual resource activity to be recommended from the various virtual resource activities to be recommended according to the activity recommendation priorities;

[0026] obtaining current mutually inclusive virtual resource activities and current mutually repellent virtual resource activities to which the current virtual resource activity to be recommended corresponds, and filtering the current mutually repellent virtual resource activities; and

[0027] redetermining the current virtual resource activity to be recommended from the current mutually inclusive virtual resource activities, and returning to the step of obtaining current mutually inclusive virtual resource activities and current mutually repellent virtual resource activities to which the current virtual resource activity to be recommended corresponds and filtering the current mutually repellent virtual resource activities, until a target virtual resource activity is obtained.

[0028] There is provided a computer-readable storage medium storing a computer program thereon, and the following steps are realized when the computer program is executed by a processor:

[0029] obtaining a virtual resource activity enquiring request;

[0030] obtaining a virtual resource activity recommendation list according to the virtual resource activity enquiring request, wherein the virtual resource activity recommendation list includes a plurality of virtual resource activities to be recommended;

[0031] obtaining activity recommendation priorities to which the various virtual resource activities to be recommended correspond, and determining a current virtual resource activity to be recommended from the various virtual resource activities to be recommended according to the activity recommendation priorities;

Date Recue/Date Received 2022-04-18

[0032] obtaining current mutually inclusive virtual resource activities and current mutually repellent virtual resource activities to which the current virtual resource activity to be recommended corresponds, and filtering the current mutually repellent virtual resource activities; and

[0033] redetermining the current virtual resource activity to be recommended from the current mutually inclusive virtual resource activities, and returning to the step of obtaining current mutually inclusive virtual resource activities and current mutually repellent virtual resource activities to which the current virtual resource activity to be recommended corresponds and filtering the current mutually repellent virtual resource activities, until a target virtual resource activity is obtained.

[0034] In the aforementioned virtual resource activity processing method, device, computer equipment and storage medium, various virtual resource activities to be recommended are obtained through the virtual resource activity enquiring request, the current virtual resource activity to be recommended is determined according to the activity recommendation priorities of the various virtual resource activities to be recommended, mutually inclusive virtual resource activities of the current virtual resource activity to be recommended are retained, mutually repellent virtual resource activities of the current virtual resource activity to be recommended are eliminated, and the current virtual resource activity to be recommended is redetermined from the mutually inclusive virtual resource activities, and so forth, until the target resource activity is obtained. By means of the method, when the mutually inclusive and mutually repellent relations among the various virtual resource activities to be recommended are iterated and updated, renewed research and development are not required, and it is still possible to determine the current virtual resource activity to be recommended by employing the activity recommendation priorities, to retain the mutually inclusive virtual resource activities, to eliminate such logic as the mutually repellent virtual resource activities, and to enhance flexibility in configuring virtual resource activities.

Date Recue/Date Received 2022-04-18 BRIEF DESCRIPTION OF THE DRAWINGS

[0035] Fig. 1 is a view illustrating the application environment for a virtual resource activity processing method in an embodiment;

[0036] Fig. 2 is a flowchart schematically illustrating a virtual resource activity processing method in an embodiment;

[0037] Fig. 3 is a flowchart schematically illustrating a virtual resource activity processing method in another embodiment;

[0038] Fig. 4 is a flowchart schematically illustrating the step of determining the current virtual resource activity to be recommended in an embodiment;

[0039] Fig. 5 is a flowchart schematically illustrating the step of determining the target virtual resource activity in an embodiment;

[0040] Fig. 6 is a flowchart schematically illustrating a virtual resource activity processing method in still another embodiment;

[0041] Fig. 7 is a block diagram illustrating the structure of a virtual resource activity processing device in an embodiment;

[0042] Fig. 8 is a block diagram illustrating the structure of a virtual resource activity processing device in another embodiment; and

[0043] Fig. 9 is a view illustrating the internal structure of a computer equipment in an embodiment.

Date Recue/Date Received 2022-04-18 Date Recue/Date Received 2022-04-18 DETAILED DESCRIPTION OF THE INVENTION

[0044] To make more lucid and clear the objectives, technical solutions and advantages of the present application, the present application is described in greater detail below with reference to accompanying drawings and embodiments. As should be understood, the specific embodiments described here are merely meant to explain the present application, rather than to restrict the present application.

[0045] The virtual resource activity processing method provided by the present application is applicable to the application environment as shown in Fig. 1, in which terminal 102 communicates with server 104 through network. Terminal 102 can be, but is not limited to be, any of various personal computers, notebook computers, smart mobile phones, panel computers and portable wearable devices, and server 104 can be embodied as an independent server or a server cluster consisting of a plurality of servers.

[0046] Specifically, terminal 102 can trigger to generate a virtual resource activity enquiring request through a relevant application, and send the virtual resource activity enquiring request to server 104. After having received the virtual resource activity enquiring request, server 104 obtains a virtual resource activity recommendation list according to the virtual resource activity enquiring request, which virtual resource activity recommendation list includes a plurality of virtual resource activities to be recommended, obtains activity recommendation priorities to which the various virtual resource activities to be recommended correspond, determines a current virtual resource activity to be recommended from the various virtual resource activities to be recommended according to the activity recommendation priorities, obtains current mutually inclusive virtual resource activities and current mutually repellent virtual resource activities to which the current virtual resource activity to be recommended corresponds, filters the current mutually repellent virtual resource activities, redetermines the current virtual resource activity to be recommended from the current mutually inclusive virtual resource activities, Date Recue/Date Received 2022-04-18 and returns to the step of obtaining current mutually inclusive virtual resource activities and current mutually repellent virtual resource activities to which the current virtual resource activity to be recommended corresponds and filtering the current mutually repellent virtual resource activities, until a target virtual resource activity is obtained.
Further, server 104 can return the target virtual resource activity to terminal 102, and terminal 102 can present the target virtual resource activity through a presenting interface of a relevant application.

[0047] In one embodiment, as shown in Fig. 2, there is provided a virtual resource activity processing method, and the method is explained with an example of its being applied to the terminal or the server in Fig. 1, to comprise the following steps.

[0048] Step 202 - obtaining a virtual resource activity enquiring request.

[0049] The virtual resource activity enquiring request is used to request to enquire virtual resource activities, a virtual resource activity can be any activity relevant to virtual resources, the virtual resources are virtual resources involved in businesses, and the businesses can for example be sales promoting projects of a commodity purchasing platform. The virtual resources can be virtual numerical values to which cash back on reaching a certain sum corresponds in a sales promoting project, and virtual special-offer coupons to which coupon rebate corresponds, etc. The virtual resource activity can be a sales promoting activity of a commodity purchasing platform, and the sales promoting activity is an activity in which the marketer delivers various information relevant to the current product in point to consumers, to persuade or attract the consumers to purchase the product, so as to achieve the objective of expanding the sales amount.

[0050] Specifically, when the terminal serves as the executing subject, the terminal can be equipped with an application relevant to recommending virtual resource activities, the virtual resource activity enquiring request can be triggered and generated through the Date Recue/Date Received 2022-04-18 application, and the virtual resource activity enquiring request can be specifically triggered and generated via a clicking operation or a voicing operation of a presenting interface acting on the application. In one embodiment, when the server serves as the executing subject, after the terminal has triggered to generate the virtual resource activity enquiring request, the virtual resource activity enquiring request is sent to the server through network connection. Alternatively, the server can directly obtain the virtual resource activity enquiring request without through the terminal, for instance, the virtual resource activity enquiring request is triggered through a timed event.

[0051] Step 204 - obtaining a virtual resource activity recommendation list according to the virtual resource activity enquiring request, wherein the virtual resource activity recommendation list includes a plurality of virtual resource activities to be recommended.

[0052] The virtual resource activity recommendation list here is used to recommend plural virtual resource activities to users, the virtual resource activity recommendation list can be a list collection consisting of a plurality of virtual resource activities to be recommended, and the virtual resource activities to be recommended are candidate virtual resource activities to be recommended to users. Specifically, the terminal or the server can obtain in advance various virtual resource activities to be recommended, and the various virtual resource activities to be recommended are taken as candidate virtual resource activities to be locally stored. Once the terminal or the server receives a virtual resource activity enquiring request, the entire locally stored virtual resource activities to be recommended are obtained according to the virtual resource activity enquiring request, and the entire virtual resource activities to be recommended are presented in the form of the virtual resource activity recommendation list.

[0053] In one embodiment, the virtual resource activities to be recommended are obtained according to the virtual resource activity enquiring request, if the number of the virtual resource activities to be recommended is unduly large, it is possible to screen, on the basis Date Recue/Date Received 2022-04-18 of a preset screening rule, virtual resource activities to be recommended that conform to the preset screening rule out of the entire virtual resource activities to be recommended.
The preset screening rule can be self-defined, and such self-definition can be set according to practical requirement or the practical business scenario. For instance, the preset screening rule can be determined according to historical recommendation information and/or historical behavior information of the user of the virtual resource activity enquiring request.

[0054] Step 206 - obtaining activity recommendation priorities to which the various virtual resource activities to be recommended correspond, and determining a current virtual resource activity to be recommended from the various virtual resource activities to be recommended according to the activity recommendation priorities.

[0055] The activity recommendation priorities here are an agreement among the various virtual resource activities to be recommended, the higher an activity recommendation priority is, the more forward will be the execution order, to the contrary, the lower an activity recommendation priority is, the more backward will be the execution order. To put in other words, virtual resource activities to be recommended with higher activity recommendation priorities are preferentially processed, and the corresponding virtual resource activities to be recommended are processed according to the orders of the activity recommendation priorities. The activity recommendation priorities to which the various virtual resource activities to be recommended correspond can be preset, and can be specifically obtained according to a virtual resource activity feature set to which the various virtual resource activities to be recommended correspond, while the virtual resource activity feature set can be determined and obtained according to virtual resource attributes to which the virtual resource activities to be recommended correspond. For instance, according to practical business requirement, the activity recommendation priority of a highly intensive virtual resource activity is high, to the contrary, the activity recommendation priority of a lowly intensive virtual resource activity is low.

Date Recue/Date Received 2022-04-18

[0056] The current virtual resource activity to be recommended is a currently being processed virtual resource activity to be recommended, and it is determined and obtained from the various virtual resource activities to be recommended. It is specifically possible to determine the current virtual resource activity to be recommended according to the activity recommendation priorities to which the various virtual resource activities to be recommended correspond. The determining mode can be self-defined, and such self-definition can be to arrange in an ascending order the activity recommendation priorities to which the various virtual resource activities to be recommended correspond, and the virtual resource activity to be recommended with the highest activity recommendation priority can be taken to serve as the current virtual resource activity to be recommended.
The self-definition can further be to base on a preset condition to screen any virtual resource activity to be recommended that conforms to the preset condition out of the various virtual resource activities to be recommended, and to take the screened virtual resource activity to be recommended that conforms to the preset condition as the current virtual resource activity to be recommended. The preset condition can be self-defined, and such self-definition can be determined according to the practical business application scenario or practical business product requirement. For instance, the preset condition can be determined and obtained according to the virtual resource attributes to which the various virtual resource activities to be recommended correspond.

[0057] Step 208 - obtaining current mutually inclusive virtual resource activities and current mutually repellent virtual resource activities to which the current virtual resource activity to be recommended corresponds, and filtering the current mutually repellent virtual resource activities.

[0058] The current mutually inclusive virtual resource activities here indicate virtual resource activities to be recommended that can be cooperative, mutually promotive and complementary with the current virtual resource activity to be recommended, through the Date Recue/Date Received 2022-04-18 cooperation, mutual promotion and complementation between the current mutually inclusive virtual resource activities and the current virtual resource activity to be recommended is together enhanced the activity intensity of the current virtual resource activity to be recommended, so that attractiveness of the virtual resource activities to be recommended is enhanced.

[0059] Whereas the current mutually repellent virtual resource activities indicate virtual resource activities to be recommended that are mutually repellent and cannot cooperate with the current virtual resource activity to be recommended. In other words, the current virtual resource activity to be recommended and the current mutually repellent virtual resource activities cannot cooperate and cannot be realized together, and can only be alternatively selected.

[0060] Mutually inclusive virtual resource activities and mutually repellent virtual resource activities to which the various virtual resource activities to be recommended correspond can be set in advance, and the mutually inclusive virtual resource activities and mutually repellent virtual resource activities to which the various virtual resource activities to be recommended correspond are then stored in association. The setting mode can be self-defined, and such self-definition can be to base on the virtual resource attributes of the various virtual resource activities to be recommended to determine whether being mutually inclusive or mutually repellent, and the self-definition can further be to base on the activity intensity and physical resource profits to which virtual resources correspond to determine whether the relation among the virtual resource activities to be recommended is mutually inclusive or mutually repellent.

[0061] Specifically, the current mutually inclusive virtual resource activities and current mutually repellent virtual resource activities to which the current virtual resource activity to be recommended corresponds are obtained, since the current mutually repellent virtual resource activities cannot cooperate with the current virtual resource activity to be Date Recue/Date Received 2022-04-18 recommended, they can only be alternatively selected, while the current virtual resource activity to be recommended is the currently being processed virtual resource activity to be recommended, it is therefore required to eliminate the current mutually repellent virtual resource activities that are mutually repellent with the current virtual resource activity to be recommended, namely to filter out the current mutually repellent virtual resource activities.

[0062] Step 210 ¨ redetermining the current virtual resource activity to be recommended from the current mutually inclusive virtual resource activities, and returning to the step of obtaining current mutually inclusive virtual resource activities and current mutually repellent virtual resource activities to which the current virtual resource activity to be recommended corresponds and filtering the current mutually repellent virtual resource activities, until a target virtual resource activity is obtained.

[0063] Specifically, after the current mutually repellent virtual resource activities that are mutually repellent with the current virtual resource activity to be recommended have been filtered out, the current mutually inclusive virtual resource activities that are cooperative with the current virtual resource activity to be recommended are retained, and the current virtual resource activity to be recommended is then redetermined from the current mutually inclusive virtual resource activities, the mode of redetermining the current virtual resource activity to be recommended can be identical with the aforementioned mode of determining the current virtual resource activity to be recommended, for instance, the current mutually inclusive virtual resource activity with the highest activity recommendation priority can be taken to serve as the current virtual resource activity to be recommended, and the process returns to the step of obtaining current mutually inclusive virtual resource activities and current mutually repellent virtual resource activities to which the current virtual resource activity to be recommended corresponds and filtering the current mutually repellent virtual resource activities, until a target virtual resource activity is obtained. The target virtual resource activity here can be a suitable Date Recue/Date Received 2022-04-18 virtual resource activity used to be recommended to the user, and by the so-called "suitable" can be meant that the target virtual resource activity is high in intensity and more suited to the user.

[0064] In one embodiment, for example, the virtual resource activity recommendation list includes virtual resource activities to be recommended A, B, C and D, while the activity recommendation priorities to which the various virtual resource activities to be recommended correspond are as shown in the following Table:

[0065]
Virtual Resource Activity Recommendation Mutually Mutually Activity to Be Priority (the smaller the Repellent Inclusive Recommended value, the higher the Virtual Virtual activity recommendation Resource Resource priority) Activity Activity A 1 B C, D
B 2 A, C D
C 3 B, D A
D 4 C A, B

[0066] There are currently virtual resource activities to be recommended A, B, C and D, see for details as listed in the above Table the activity recommendation priorities of the various virtual resource activities to be recommended and their mutually inclusive and mutually repellent relations.

[0067] The activity recommendation priority to which virtual resource activity to be recommended A corresponds is highest, and A serves as the current virtual resource activity to be recommended. Specifically, firstly, current mutually repellent virtual resource activities to which current virtual resource activity to be recommended A
corresponds are obtained, mutually repellent virtual resource activity B that is mutually repellent with A is eliminated, and mutually inclusive virtual resource activities C and D

Date Recue/Date Received 2022-04-18 that are cooperative with A are obtained. Further, since the activity recommendation priority to which mutually inclusive virtual resource activity C corresponds is higher than the activity recommendation priority of mutually inclusive virtual resource activity D, mutually inclusive virtual resource activity C is then taken to serve as the current virtual resource activity to be recommended, mutually repellent virtual resource activities to which C corresponds are then obtained, mutually repellent virtual resource activity D that is mutually repellent with C is eliminated, and target virtual resource activities are finally obtained as the two virtual resource activities to be recommended A and B.

[0068] In the aforementioned virtual resource activity processing method, various virtual resource activities to be recommended are obtained through the virtual resource activity enquiring request, the current virtual resource activity to be recommended is determined according to the activity recommendation priorities of the various virtual resource activities to be recommended, mutually inclusive virtual resource activities of the current virtual resource activity to be recommended are retained, mutually repellent virtual resource activities of the current virtual resource activity to be recommended are eliminated, and the current virtual resource activity to be recommended is redetermined from the mutually inclusive virtual resource activities, so on and so forth, until the target resource activity is obtained. By means of the method, when the mutually inclusive and mutually repellent relations among the various virtual resource activities to be recommended are iterated and updated, renewed research and development are not required, and it is still possible to determine the current virtual resource activity to be recommended by employing the activity recommendation priorities, to retain the mutually inclusive virtual resource activities, to eliminate such logic as the mutually repellent virtual resource activities, and to enhance flexibility in configuring virtual resource activities.

[0069] In one embodiment, as shown in Fig. 3, the virtual resource activity processing method further comprises the following.

Date Recue/Date Received 2022-04-18

[0070] Step 302 - obtaining the plurality of virtual resource activities to be recommended, wherein the various virtual resource activities to be recommended possess corresponding virtual resource attributes.

[0071] The virtual resource attributes here are information related to the virtual resource activities to be recommend, and can be, but are not limited to be, activity organizer information to which the virtual resource activities to be recommended correspond, virtual resource transfer type information to which the virtual resource activities to be recommended correspond, virtual resource activity type information to which the virtual resource activities to be recommended correspond, and distribution mode information of physical resources to which the virtual resource activities to be recommended correspond.

[0072] The activity organizer information to which the virtual resource activities to be recommended correspond can be the name of the activity organizer to which a virtual resource activity to be recommended corresponds, such as a Suning self-operation activity, a merchant activity of store C, Suning self-operation + merchant activity of store C. The virtual resource transfer type information to which the virtual resource activities to be recommended correspond can be a virtual resource transfer type to which a virtual resource activity to be recommended corresponds, and the so-called virtual resource transfer type is a bonus form of a virtual resource activity, such as the direct deduction of a virtual resource value, coupon rebate, giveaway, etc. The virtual resource activity type information to which the virtual resource activities to be recommended correspond can be a type of a virtual resource activity to be recommended, such as an order-class activity, a single-item-class activity, a package-class activity, etc. The distribution mode of physical resources to which the virtual resource activities to be recommended correspond can be a distribution mode of a virtual resource participating in a virtual resource activity to be recommended, such as delivery, self-pickup, unrestricted.

Date Recue/Date Received 2022-04-18

[0073] Specifically, plural virtual resource activities to be recommended are obtained, and the various virtual resource activities to be recommended possess corresponding virtual resource attributes. The various virtual resource activities to be recommended can be obtained by crawling relevant data from various large-scale commodity purchasing platforms, or determined and obtained in conjunction with practical business requirements of the own platform.

[0074] Step 304 - performing feature extraction on corresponding virtual resource activities to be recommended according to the virtual resource attributes, and obtaining a virtual resource activity feature set to which the various virtual resource activities to be recommended correspond.

[0075] The virtual resource activity feature set here is a collection formed by virtual resource activity features to which the virtual resource activities to be recommended correspond, the virtual resource activity features are obtained through feature extraction on the virtual resource activities to be recommended according to the virtual resource attributes, and the corresponding virtual resource activity features can be extracted from different sub-attribute information in the virtual resource attributes. The virtual resource attributes include plural pieces of sub-attribute information.

[0076] For instance, the virtual resource attributes of virtual resource activity to be recommended A include plural pieces of sub-attribute information, which are respectively, activity organizer information, virtual resource transfer type information, virtual resource activity type information, and a distribution mode of a physical resource to which the virtual resource corresponds, and the virtual resource attributes of virtual resource activity to be recommended A can be respectively extracted to obtain a virtual resource activity organizer feature to which the activity organizer information corresponds, a virtual resource transfer type feature to which the virtual resource transfer type information corresponds, a virtual resource activity type feature to which the virtual resource activity Date Recue/Date Received 2022-04-18 type information corresponds, and a distribution mode feature corresponding to the distribution mode of the physical resource to which the virtual resource corresponds.

[0077] In one embodiment, the virtual resource activity feature set is at least one of a virtual resource activity organizer feature, a virtual resource transfer type feature, a virtual resource activity type feature, and a distribution mode feature of physical resources to which virtual resource activities correspond.

[0078] The virtual resource activity organizer feature is obtained by performing feature extraction on the activity organizer information to which a virtual resource activity to be recommended corresponds, the virtual resource transfer type feature is obtained by performing feature extraction on the virtual resource transfer type information to which a virtual resource activity to be recommended corresponds, the virtual resource activity type feature is obtained by performing feature extraction on the virtual resource activity type information to which a virtual resource activity to be recommended corresponds, and the distribution mode feature of the physical resource to which the virtual resource activity corresponds is obtained by performing feature extraction on the distribution mode of the physical resource to which a virtual resource activity to be recommended corresponds. The various virtual resource activities to be recommended possess corresponding virtual resource activity feature sets, and the virtual resource activity feature set is at least one of a virtual resource activity organizer feature, a virtual resource transfer type feature, a virtual resource activity type feature, and a distribution mode feature of physical resources to which virtual resource activities correspond.

[0079] Step 306 - determining activity recommendation priorities to which the corresponding virtual resource activities to be recommended correspond according to the virtual resource activity feature set.

[0080] The activity recommendation priorities to which the various virtual resource activities to Date Recue/Date Received 2022-04-18 be recommended correspond should be set in advance, and can specifically be determined and obtained according to the virtual resource activity feature set to which the various virtual resource activities to be recommended correspond. Determining the activity recommendation priorities according to the virtual resource activity feature set can be self-defined, and such self-definition can be to obtain target virtual resource activity features in the virtual resource activity feature set, and to determine the corresponding activity recommendation priorities according to the target virtual resource activity features, which can be determined and obtained according to practical business requirement or the practical business scenario. For instance, virtual resource activity features representative of virtual resource activity intensities are taken as target virtual resource activity features, activity recommendation priorities with high virtual resource activity intensity are high, to the contrary, activity recommendation priorities with low virtual resource activity intensity are low.

[0081] In one embodiment, determining activity recommendation priorities to which the corresponding virtual resource activities to be recommended correspond according to the virtual resource activity feature set can be to calculate to obtain comprehensive values according to various virtual resource activity features in the virtual resource activity feature set, and to determine the corresponding activity recommendation priorities according to the comprehensive values. Calculation of the comprehensive values can be a calculation of mean values, a calculation of weighted summation, etc.
Determining the corresponding activity recommendation priorities according to the comprehensive values can be that the higher a comprehensive value is, the higher will be the activity recommendation priority, and vice versa.

[0082] Step 308 - determining mutually inclusive virtual resource activities and mutually repellent virtual resource activities to which the corresponding virtual resource activities to be recommended correspond according to the virtual resource activity feature set.

Date Recue/Date Received 2022-04-18

[0083] Mutually inclusive virtual resource activities and mutually repellent virtual resource activities to which the various virtual resource activities to be recommended correspond can be set in advance, and the mutually inclusive virtual resource activities and mutually repellent virtual resource activities to which the various virtual resource activities to be recommended correspond are then stored in association. The setting mode can be self-defined, and such self-definition can be to base on the virtual resource attributes of the various virtual resource activities to be recommended to determine whether being mutually inclusive or mutually repellent, and the self-definition can further be to base on the virtual resource activity intensity and physical resource profits to which virtual resources correspond to determine whether the relation among the virtual resource activities to be recommended is mutually inclusive or mutually repellent. The various virtual resource activities to be recommended all have corresponding mutually inclusive virtual resource activities and mutually repellent virtual resource activities.

[0084] In one embodiment, as shown in Fig. 4, the step of determining a current virtual resource activity to be recommended from the various virtual resource activities to be recommended according to the activity recommendation priorities includes:

[0085] Step 402 - arranging in an ascending order the activity recommendation priorities to which the various virtual resource activities to be recommended correspond, and obtaining the arranged various virtual resource activities to be recommended;
and

[0086] Step 404 - taking the virtual resource activity to be recommended with the highest activity recommendation priority as the current virtual resource activity to be recommended according to orders to which the arranged various virtual resource activities to be recommended correspond.

[0087] Since the virtual resource activities to be recommended with higher activity recommendation priorities are more attractive to the user, determining a current virtual resource activity to be recommended from the various virtual resource activities to be recommended according to the activity recommendation priorities can be to firstly Date Recue/Date Received 2022-04-18 arrange in an ascending order the activity recommendation priorities to which the various virtual resource activities to be recommended correspond, the so-called arranging in an ascending order is to arrange the corresponding virtual resource activities to be recommended according to the a high-to-low sequence of the activity recommendation priorities, so as to obtain the arranged various virtual resource activities to be recommended. Subsequently, the virtual resource activity to be recommended with the highest activity recommendation priority is taken as the current virtual resource activity to be recommended according to orders to which the arranged various virtual resource activities to be recommended correspond, i.e., the virtual resource activity to be recommended with the highest activity recommendation priority is processed first.

[0088] For instance, the activity recommendation priorities to which virtual resource activities to be recommended A, B, C and D respectively correspond are 4, 2, 1, and 3, the smaller the value to which an activity recommendation priority corresponds is, the higher will be this activity recommendation priority, the activity recommendation priorities to which the various virtual resource activities to be recommended correspond are then firstly arranged in an ascending order to obtain the arranged various virtual resource activities to be recommended, as: C¨>B¨>D¨>A. The virtual resource activity to be recommended with the highest activity recommendation priority is subsequently taken as the current virtual resource activity to be recommended according to orders to which the arranged various virtual resource activities to be recommended correspond, i.e., virtual resource activity to be recommended C is taken as the current virtual resource activity to be recommended.

[0089] In one embodiment, as shown in Fig. 5, there are plural current mutually inclusive virtual resource activities, and the step of redetermining the current virtual resource activity to be recommended from the current mutually inclusive virtual resource activities, and returning to the step of obtaining current mutually inclusive virtual resource activities and current mutually repellent virtual resource activities to which the current virtual resource activity to be recommended corresponds and filtering the current mutually repellent Date Recue/Date Received 2022-04-18 virtual resource activities, until a target virtual resource activity is obtained includes:

[0090] Step 502 - obtaining current activity recommendation priorities to which the various current mutually inclusive virtual resource activities correspond; and

[0091] Step 504 - sequentially taking the various current mutually inclusive virtual resource activities as the current virtual resource activity to be recommended according to magnitudes of the various current activity recommendation priorities, and returning to the step of obtaining current mutually inclusive virtual resource activities and current mutually repellent virtual resource activities to which the current virtual resource activity to be recommended corresponds and filtering the current mutually repellent virtual resource activities, until a target virtual resource activity is obtained.

[0092] There can be plural current mutually inclusive virtual resource activities to which the current virtual resource activity to be recommended corresponds, that is to say, there are plural virtual resource activities to be recommended that are cooperative with the current virtual resource activity to be recommended. Specifically, when there are plural current mutually inclusive virtual resource activities to which the current virtual resource activity to be recommended corresponds, current activity recommendation priorities to which the various current mutually inclusive virtual resource activities correspond are obtained, the various current mutually inclusive virtual resource activities are sequentially taken as the current virtual resource activity to be recommended according to magnitudes of the various current activity recommendation priorities, and the process returns to the step of obtaining current mutually inclusive virtual resource activities and current mutually repellent virtual resource activities to which the current virtual resource activity to be recommended corresponds and filtering the current mutually repellent virtual resource activities, until a target virtual resource activity is obtained.

[0093] For instance, the activity recommendation priorities to which virtual resource activities to be recommended A, B, C and D respectively correspond are 4, 2, 1, and 3, the smaller the value to which an activity recommendation priority corresponds is, the higher will be Date Recue/Date Received 2022-04-18 this activity recommendation priority, the activity recommendation priorities to which the various virtual resource activities to be recommended correspond are then firstly arranged in an ascending order to obtain the arranged various virtual resource activities to be recommended, as: C¨>B¨>D¨>A. The virtual resource activity to be recommended with the highest activity recommendation priority is subsequently taken as the current virtual resource activity to be recommended according to orders to which the arranged various virtual resource activities to be recommended correspond, i.e., virtual resource activity to be recommended C is taken as the current virtual resource activity to be recommended.
Whereas there are plural mutually inclusive virtual resource activities to which current virtual resource activity to be recommended C corresponds, namely A and B, respectively, the mutually repellent virtual resource activity corresponding to C is D, and D is filtered.

[0094] Further, since the activity recommendation priority of mutually inclusive virtual resource activity B corresponding to C is higher than the activity recommendation priority of A, so B is firstly taken as the current virtual resource activity to be recommended, mutually inclusive virtual resource activities and mutually repellent virtual resource activities to which B corresponds are obtained, the mutually repellent virtual resource activities are filtered out, and a new current virtual resource activity to be recommended is redetermined from the mutually inclusive virtual resource activities to which B
corresponds, so on and so forth, until the target virtual resource is obtained.

[0095] In one embodiment, as shown in Fig. 6, before the target virtual resource activity is obtained, the method further comprises the following steps.

[0096] Step 602 ¨ detecting whether there is any unprocessed virtual resource activity to be recommended in the virtual resource activity recommendation list.

[0097] Since the current virtual resource activity to be recommended is incessantly redetermined from the mutually inclusive virtual resource activities to which the current virtual Date Recue/Date Received 2022-04-18 resource activity to be recommended corresponds, mutually repellent virtual resource activities that are mutually repellent with the current virtual resource activity to be recommended are filtered out, mutually inclusive virtual resource activities that are mutually cooperative with the current virtual resource activity to be recommended are retained, and the target virtual resource activity is obtained. However, if it is to avoid the case of missed detection due to a large number of virtual resource activities to be recommended, it is required to detect whether there is any unprocessed virtual resource activity to be recommended in the virtual resource activity recommendation list in order to enhance precision of the target virtual resource activity, and the process can specifically be to traverse again the various virtual resource activities to be recommended in the virtual resource activity recommendation list, and to detect whether there is any unprocessed virtual resource activity to be recommended in the virtual resource activity recommendation list. When the various virtual resource activities to be recommended are being processed, it is possible to set identifications for the already processed virtual resource activities to be recommended, and it is subsequently possible to base on these identifications to detect whether there is any unprocessed virtual resource activity to be recommended in the virtual resource activity recommendation list.

[0098] Step 604¨ if there is, obtaining mutually inclusive virtual resource activities and mutually repellent virtual resource activities to which the unprocessed virtual resource activity to be recommended corresponds.

[0099] Step 606 ¨ obtaining a current activity recommendation priority to which the unprocessed virtual resource activity to be recommended corresponds.

[0100] Step 608 ¨ obtaining mutually repellent activity recommendation priorities to which the mutually repellent virtual resource activities correspond.

[0101] Specifically, when it is detected that there is an unprocessed virtual resource activity to Date Recue/Date Received 2022-04-18 be recommended in the virtual resource activity recommendation list, mutually inclusive virtual resource activities and mutually repellent virtual resource activities to which the unprocessed virtual resource activity to be recommended corresponds are obtained, the current activity recommendation priority to which the unprocessed virtual resource activity to be recommended corresponds is then obtained, mutually repellent activity recommendation priorities to which the mutually repellent virtual resource activities correspond are simultaneously obtained, and the mutually repellent virtual resource activities are filtered out through the current activity recommendation priority to which the unprocessed virtual resource activity to be recommended corresponds and the mutually repellent activity recommendation priorities to which the mutually repellent virtual resource activities correspond.

[0102] Step 610 ¨ eliminating any mutually repellent virtual resource activity whose mutually repellent activity recommendation priority is lower than the current activity recommendation priority, and taking the mutually inclusive virtual resource activities to which the unprocessed virtual resource activity to be recommended corresponds as target virtual resource activities.

[0103] The mutually repellent virtual resource activities are filtered out through the current activity recommendation priority to which the unprocessed virtual resource activity to be recommended corresponds and the mutually repellent activity recommendation priorities to which the mutually repellent virtual resource activities correspond, since the mutually repellent activity recommendation priorities are higher than the current activity recommendation priority, this indicates that the activity recommendation priorities of the mutually repellent virtual resource activities are higher than the activity recommendation priority of the unprocessed virtual resource activity to be recommended, and have already been processed before detection. Accordingly, any mutually repellent virtual resource activity whose mutually repellent activity recommendation priority is lower than the current activity recommendation priority is eliminated, and the mutually inclusive virtual Date Recue/Date Received 2022-04-18 resource activities to which the unprocessed virtual resource activity to be recommended corresponds are taken to serve as target virtual resource activities.

[0104] For instance, it is detected that the unprocessed virtual resource activity to be recommended in the virtual resource activity recommendation list is virtual resource activity to be recommended E, mutually inclusive virtual resource activities to which E
corresponds are M and N, and mutually repellent and mutually inclusive virtual resource activities to which E corresponds are F and D, in which the activity recommendation priorities of the virtual resource activities are: D>E>F>M>N, since the activity recommendation priority of mutually repellent and mutually inclusive virtual resource activity D is higher than the activity recommendation priority of E, D has already been processed before detection is performed, it is therefore only required to process the mutually repellent and mutually inclusive virtual resource activity whose activity recommendation priority is lower than the activity recommendation priority of the unprocessed virtual resource activity to be recommended, that is to say, since the activity recommendation priority of mutually repellent and mutually inclusive virtual resource activity F is lower than that of virtual resource activity to be recommended E, so the unprocessed virtual resource activity to be recommended is mutually repellent and mutually inclusive virtual resource activity F, mutually repellent and mutually inclusive virtual resource activity F is then filtered out, and the mutually inclusive virtual resource activities to which E corresponds are added to the target virtual resource activities.

[0105] In a specific embodiment, there is provided a virtual resource activity processing method that specifically comprises the following steps:

[0106] 1. obtaining a plurality of virtual resource activities to be recommended, wherein the various virtual resource activities to be recommended possess corresponding virtual resource attributes.

[0107] 2. performing feature extraction on corresponding virtual resource activities to be recommended according to the virtual resource attributes, and obtaining a virtual resource Date Recue/Date Received 2022-04-18 activity feature set to which the various virtual resource activities to be recommended correspond, wherein the virtual resource activity feature set is at least one of a virtual resource activity organizer feature, a virtual resource transfer type feature, a virtual resource activity type feature, and a distribution mode feature of physical resources to which virtual resource activities correspond.

[0108] 3. determining activity recommendation priorities to which the corresponding virtual resource activities to be recommended correspond according to the virtual resource activity feature set.

[0109] 4. determining mutually inclusive virtual resource activities and mutually repellent virtual resource activities to which the corresponding virtual resource activities to be recommended correspond according to the virtual resource activity feature set.

[0110] 5. obtaining a virtual resource activity enquiring request; and

[0111] obtaining a virtual resource activity recommendation list according to the virtual resource activity enquiring request, wherein the virtual resource activity recommendation list includes a plurality of virtual resource activities to be recommended.

[0112] 6. obtaining activity recommendation priorities to which the various virtual resource activities to be recommended correspond, and determining a current virtual resource activity to be recommended from the various virtual resource activities to be recommended according to the activity recommendation priorities.

[0113] 6-1. arranging in an ascending order the activity recommendation priorities to which the various virtual resource activities to be recommended correspond, and obtaining the arranged various virtual resource activities to be recommended.

[0114] 6-2. taking the virtual resource activity to be recommended with the highest activity recommendation priority as the current virtual resource activity to be recommended according to orders to which the arranged various virtual resource activities to be recommended correspond.

[0115] 7. obtaining current mutually inclusive virtual resource activities and current mutually repellent virtual resource activities to which the current virtual resource activity to be recommended corresponds, and filtering the current mutually repellent virtual resource Date Recue/Date Received 2022-04-18 activities.

[0116] 8. redetermining the current virtual resource activity to be recommended from the current mutually inclusive virtual resource activities, and returning to the step of obtaining current mutually inclusive virtual resource activities and current mutually repellent virtual resource activities to which the current virtual resource activity to be recommended corresponds and filtering the current mutually repellent virtual resource activities, until a target virtual resource activity is obtained.

[0117] 8-1. there being plural current mutually inclusive virtual resource activities, obtaining current activity recommendation priorities to which the various current mutually inclusive virtual resource activities correspond.

[0118] 8-2. sequentially taking the various current mutually inclusive virtual resource activities as the current virtual resource activity to be recommended according to magnitudes of the various current activity recommendation priorities, and returning to the step of obtaining current mutually inclusive virtual resource activities and current mutually repellent virtual resource activities to which the current virtual resource activity to be recommended corresponds and filtering the current mutually repellent virtual resource activities, until a target virtual resource activity is obtained.

[0119] 9. detecting whether there is any unprocessed virtual resource activity to be recommended in the virtual resource activity recommendation list.

[0120] 10. if there is, obtaining mutually inclusive virtual resource activities and mutually repellent virtual resource activities to which the unprocessed virtual resource activity to be recommended corresponds.

[0121] 11. obtaining a current activity recommendation priority to which the unprocessed virtual resource activity to be recommended corresponds.

[0122] 12. obtaining mutually repellent activity recommendation priorities to which the mutually repellent virtual resource activities correspond.

[0123] 13. eliminating any mutually repellent virtual resource activity whose mutually repellent activity recommendation priority is lower than the current activity recommendation priority, and taking the mutually inclusive virtual resource activities to which the Date Recue/Date Received 2022-04-18 unprocessed virtual resource activity to be recommended corresponds as target virtual resource activities.

[0124] As should be understood, although the various steps in the aforementioned flowcharts are sequentially displayed as indicated by arrows, these steps are not necessarily executed in the sequences indicated by arrows. Unless otherwise explicitly noted in this paper, execution of these steps is not restricted by any sequence, as these steps can also be executed in other sequences (than those indicated in the drawings). Moreover, at least partial steps in the flowcharts may include plural sub-steps or multi-phases, these sub-steps or phases are not necessarily completed at the same timing, but can be executed at different timings, and these sub-steps or phases are also not necessarily sequentially performed, but can be performed in turns or alternately with other steps or with at least some of sub-steps or phases of other steps.

[0125] In one embodiment, as shown in Fig. 7, there is provided a virtual resource activity processing device 700 that comprises an enquiring request obtaining module 702, a virtual resource activity list obtaining module 704, an activity recommendation priority obtaining module 706, a virtual resource activity processing module 708, and a target virtual resource activity determining module 710, of which:

[0126] the enquiring request obtaining module 702 is employed for obtaining a virtual resource activity enquiring request;

[0127] the virtual resource activity list obtaining module 704 is employed for obtaining a virtual resource activity recommendation list according to the virtual resource activity enquiring request, wherein the virtual resource activity recommendation list includes a plurality of virtual resource activities to be recommended;

[0128] the activity recommendation priority obtaining module 706 is employed for obtaining activity recommendation priorities to which the various virtual resource activities to be recommended correspond, and determining a current virtual resource activity to be recommended from the various virtual resource activities to be recommended according Date Recue/Date Received 2022-04-18 to the activity recommendation priorities;

[0129] the virtual resource activity processing module 708 is employed for obtaining current mutually inclusive virtual resource activities and current mutually repellent virtual resource activities to which the current virtual resource activity to be recommended corresponds, and filtering the current mutually repellent virtual resource activities; and

[0130] the target virtual resource activity determining module 710 is employed for redetermining the current virtual resource activity to be recommended from the current mutually inclusive virtual resource activities, and returning to the step of obtaining current mutually inclusive virtual resource activities and current mutually repellent virtual resource activities to which the current virtual resource activity to be recommended corresponds and filtering the current mutually repellent virtual resource activities, until a target virtual resource activity is obtained.

[0131] In one embodiment, as shown in Fig. 8, the virtual resource activity processing device 700 further comprises:

[0132] a virtual resource activity obtaining module 802, for obtaining the plurality of virtual resource activities to be recommended, wherein the various virtual resource activities to be recommended possess corresponding virtual resource attributes;

[0133] a virtual resource activity feature extracting module 804, for performing feature extraction on corresponding virtual resource activities to be recommended according to the virtual resource attributes, and obtaining a virtual resource activity feature set to which the various virtual resource activities to be recommended correspond;

[0134] an activity recommendation priority determining module 806, for determining recommendation priorities to which the corresponding virtual resource activities to be recommended correspond according to the virtual resource activity feature set;
and

[0135] a mutually inclusive and mutually repellent virtual resource activity determining module 808, for determining mutually inclusive virtual resource activities and mutually repellent virtual resource activities to which the corresponding virtual resource activities to be recommended correspond according to the virtual resource activity feature set.

Date Recue/Date Received 2022-04-18

[0136] In one embodiment, the virtual resource activity feature set is at least one of a virtual resource activity organizer feature, a virtual resource transfer type feature, a virtual resource activity type feature, and a distribution mode feature of physical resources to which virtual resource activities correspond.

[0137] In one embodiment, the activity recommendation priority obtaining module 706 is further employed for arranging in an ascending order the activity recommendation priorities to which the various virtual resource activities to be recommended correspond, and obtaining the arranged various virtual resource activities to be recommended;
and taking the virtual resource activity to be recommended with the highest activity recommendation priority as the current virtual resource activity to be recommended according to orders to which the arranged various virtual resource activities to be recommended correspond.

[0138] In one embodiment, there are plural current mutually inclusive virtual resource activities, and the target virtual resource activity determining module 710 is further employed for obtaining current activity recommendation priorities to which the various current mutually inclusive virtual resource activities correspond; and sequentially taking the various current mutually inclusive virtual resource activities as the current virtual resource activity to be recommended according to magnitudes of the various current activity recommendation priorities, and returning to the step of obtaining current mutually inclusive virtual resource activities and current mutually repellent virtual resource activities to which the current virtual resource activity to be recommended corresponds and filtering the current mutually repellent virtual resource activities, until a target virtual resource activity is obtained.

[0139] In one embodiment, the virtual resource activity processing device 700 is further employed for detecting whether there is any unprocessed virtual resource activity to be recommended in the virtual resource activity recommendation list; if yes, obtaining Date Recue/Date Received 2022-04-18 mutually inclusive virtual resource activities and mutually repellent virtual resource activities to which the unprocessed virtual resource activity to be recommended corresponds; obtaining a current activity recommendation priority to which the unprocessed virtual resource activity to be recommended corresponds; obtaining mutually repellent activity recommendation priorities to which the mutually repellent virtual resource activities correspond; and eliminating any mutually repellent virtual resource activity whose mutually repellent activity recommendation priority is lower than the current activity recommendation priority, and taking the mutually inclusive virtual resource activities to which the unprocessed virtual resource activity to be recommended corresponds as target virtual resource activities.

[0140] Specific definitions relevant to the virtual resource activity processing device may be inferred from the aforementioned definitions to the virtual resource activity processing method, while no repetition is made in this context. The various modules in the aforementioned virtual resource activity processing device can be wholly or partly realized via software, hardware, and a combination of software with hardware.
The various modules can be embedded in the form of hardware in a processor in a computer equipment or independent of any computer equipment, and can also be stored in the form of software in a memory in a computer equipment, so as to facilitate the processor to invoke and perform operations corresponding to the aforementioned various modules.

[0141] Fig. 9 is a view illustrating the internal structure of a computer equipment in an embodiment. The computer equipment can specifically be terminal 102 or server 104 in Fig. 1. As shown in Fig. 9, the computer equipment comprises a processor, a memory, a network interface, an input means and a display screen connected to each other via a system bus. The memory includes a nonvolatile storage medium and an internal memory.
The nonvolatile storage medium of the computer equipment stores therein an operating system, and can further store therein a computer program that enables a processor to realize a virtual resource activity processing method when it is executed by the processor.
Date Recue/Date Received 2022-04-18 The internal memory can also store therein a computer program that enables a processor to realize a virtual resource activity processing method when it is executed by the processor. The display screen of the computer equipment can be a liquid crystal display screen or an electronic ink display screen, the input means of the computer equipment can be a touch layer covering on the display screen, can also be a press button, a track ball or a touch control board disposed on the housing of the computer equipment, and can further be an externally connected keyboard, touch control board or mouse, etc.

[0142] As understandable to persons skilled in the art, the structure illustrated in Fig. 9 is merely a block diagram of partial structure relevant to the solution of the present application, and does not constitute any restriction to the computer equipment on which the solution of the present application is applied, as the specific computer equipment may comprise component parts that are more than or less than those illustrated in Fig. 9, or may combine certain component parts, or may have different layout of component parts.

[0143] As understandable to persons skilled in the art, the structure illustrated in Fig. 9 is merely a block diagram of partial structure relevant to the solution of the present application, and does not constitute any restriction to the computer equipment on which the solution of the present application is applied, as the specific computer equipment may comprise component parts that are more than or less than those illustrated in Fig. 9, or may combine certain component parts, or may have different layout of component parts.

[0144] In one embodiment, there is provided a computer equipment that comprises a memory, a processor and a computer program stored on the memory and operable on the processor, and the following steps are realized when the processor executes the computer program:
obtaining a virtual resource activity enquiring request; obtaining a virtual resource activity recommendation list according to the virtual resource activity enquiring request, wherein the virtual resource activity recommendation list includes a plurality of virtual resource activities to be recommended; obtaining activity recommendation priorities to Date Recue/Date Received 2022-04-18 which the various virtual resource activities to be recommended correspond, and determining a current virtual resource activity to be recommended from the various virtual resource activities to be recommended according to the activity recommendation priorities; obtaining current mutually inclusive virtual resource activities and current mutually repellent virtual resource activities to which the current virtual resource activity to be recommended corresponds, and filtering the current mutually repellent virtual resource activities; and redetermining the current virtual resource activity to be recommended from the current mutually inclusive virtual resource activities, and returning to the step of obtaining current mutually inclusive virtual resource activities and current mutually repellent virtual resource activities to which the current virtual resource activity to be recommended corresponds and filtering the current mutually repellent virtual resource activities, until a target virtual resource activity is obtained.

[0145] In one embodiment, when the processor executes the computer program, the following steps are further realized: obtaining the plurality of virtual resource activities to be recommended, wherein the various virtual resource activities to be recommended possess corresponding virtual resource attributes; performing feature extraction on corresponding virtual resource activities to be recommended according to the virtual resource attributes, and obtaining a virtual resource activity feature set to which the various virtual resource activities to be recommended correspond; determining recommendation priorities to which the corresponding virtual resource activities to be recommended correspond according to the virtual resource activity feature set; and determining mutually inclusive virtual resource activities and mutually repellent virtual resource activities to which the corresponding virtual resource activities to be recommended correspond according to the virtual resource activity feature set.

[0146] In one embodiment, the virtual resource activity feature set is at least one of a virtual resource activity organizer feature, a virtual resource transfer type feature, a virtual resource activity type feature, and a distribution mode feature of physical resources to Date Recue/Date Received 2022-04-18 which virtual resource activities correspond.

[0147] In one embodiment, when the processor executes the computer program, the following steps are further realized: arranging in an ascending order the activity recommendation priorities to which the various virtual resource activities to be recommended correspond, and obtaining the arranged various virtual resource activities to be recommended; and taking the virtual resource activity to be recommended with the highest activity recommendation priority as the current virtual resource activity to be recommended according to orders to which the arranged various virtual resource activities to be recommended correspond.

[0148] In one embodiment, when the processor executes the computer program, the following steps are further realized: obtaining current activity recommendation priorities to which the various current mutually inclusive virtual resource activities correspond;
and sequentially taking the various current mutually inclusive virtual resource activities as the current virtual resource activity to be recommended according to magnitudes of the various current activity recommendation priorities, and returning to the step of obtaining current mutually inclusive virtual resource activities and current mutually repellent virtual resource activities to which the current virtual resource activity to be recommended corresponds and filtering the current mutually repellent virtual resource activities, until a target virtual resource activity is obtained.

[0149] In one embodiment, when the processor executes the computer program, the following steps are further realized: detecting whether there is any unprocessed virtual resource activity to be recommended in the virtual resource activity recommendation list; if yes, obtaining mutually inclusive virtual resource activities and mutually repellent virtual resource activities to which the unprocessed virtual resource activity to be recommended corresponds; obtaining a current activity recommendation priority to which the unprocessed virtual resource activity to be recommended corresponds; obtaining Date Recue/Date Received 2022-04-18 mutually repellent activity recommendation priorities to which the mutually repellent virtual resource activities correspond; and eliminating any mutually repellent virtual resource activity whose mutually repellent activity recommendation priority is lower than the current activity recommendation priority, and taking the mutually inclusive virtual resource activities to which the unprocessed virtual resource activity to be recommended corresponds as target virtual resource activities.

[0150] In one embodiment, there is provided a computer-readable storage medium storing thereon a computer program, and the following steps are realized when the computer program is executed by a processor: obtaining a virtual resource activity enquiring request;
obtaining a virtual resource activity recommendation list according to the virtual resource activity enquiring request, wherein the virtual resource activity recommendation list includes a plurality of virtual resource activities to be recommended;
obtaining activity recommendation priorities to which the various virtual resource activities to be recommended correspond, and determining a current virtual resource activity to be recommended from the various virtual resource activities to be recommended according to the activity recommendation priorities; obtaining current mutually inclusive virtual resource activities and current mutually repellent virtual resource activities to which the current virtual resource activity to be recommended corresponds, and filtering the current mutually repellent virtual resource activities; and redetermining the current virtual resource activity to be recommended from the current mutually inclusive virtual resource activities, and returning to the step of obtaining current mutually inclusive virtual resource activities and current mutually repellent virtual resource activities to which the current virtual resource activity to be recommended corresponds and filtering the current mutually repellent virtual resource activities, until a target virtual resource activity is obtained.

[0151] In one embodiment, when the processor executes the computer program, the following steps are further realized: obtaining the plurality of virtual resource activities to be Date Recue/Date Received 2022-04-18 recommended, wherein the various virtual resource activities to be recommended possess corresponding virtual resource attributes; performing feature extraction on corresponding virtual resource activities to be recommended according to the virtual resource attributes, and obtaining a virtual resource activity feature set to which the various virtual resource activities to be recommended correspond; determining recommendation priorities to which the corresponding virtual resource activities to be recommended correspond according to the virtual resource activity feature set; and determining mutually inclusive virtual resource activities and mutually repellent virtual resource activities to which the corresponding virtual resource activities to be recommended correspond according to the virtual resource activity feature set.

[0152] In one embodiment, the virtual resource activity feature set is at least one of a virtual resource activity organizer feature, a virtual resource transfer type feature, a virtual resource activity type feature, and a distribution mode feature of physical resources to which virtual resource activities correspond.

[0153] In one embodiment, when the processor executes the computer program, the following steps are further realized: arranging in an ascending order the activity recommendation priorities to which the various virtual resource activities to be recommended correspond, and obtaining the arranged various virtual resource activities to be recommended; and taking the virtual resource activity to be recommended with the highest activity recommendation priority as the current virtual resource activity to be recommended according to orders to which the arranged various virtual resource activities to be recommended correspond.

[0154] In one embodiment, when the processor executes the computer program, the following steps are further realized: obtaining current activity recommendation priorities to which the various current mutually inclusive virtual resource activities correspond;
and sequentially taking the various current mutually inclusive virtual resource activities as the Date Recue/Date Received 2022-04-18 current virtual resource activity to be recommended according to magnitudes of the various current activity recommendation priorities, and returning to the step of obtaining current mutually inclusive virtual resource activities and current mutually repellent virtual resource activities to which the current virtual resource activity to be recommended corresponds and filtering the current mutually repellent virtual resource activities, until a target virtual resource activity is obtained.

[0155] In one embodiment, when the processor executes the computer program, the following steps are further realized: detecting whether there is any unprocessed virtual resource activity to be recommended in the virtual resource activity recommendation list; if there is, obtaining mutually inclusive virtual resource activities and mutually repellent virtual resource activities to which the unprocessed virtual resource activity to be recommended corresponds; obtaining a current activity recommendation priority to which the unprocessed virtual resource activity to be recommended corresponds; obtaining mutually repellent activity recommendation priorities to which the mutually repellent virtual resource activities correspond; and eliminating any mutually repellent virtual resource activity whose mutually repellent activity recommendation priority is lower than the current activity recommendation priority, and taking the mutually inclusive virtual resource activities to which the unprocessed virtual resource activity to be recommended corresponds as target virtual resource activities.

[0156] As comprehensible to persons ordinarily skilled in the art, the entire or partial flows in the methods according to the aforementioned embodiments can be completed via a computer program instructing relevant hardware, the computer program can be stored in a nonvolatile computer-readable storage medium, and the computer program can include the flows as embodied in the aforementioned various methods when executed. Any reference to the memory, storage, database or other media used in the various embodiments provided by the present application can all include nonvolatile and/or volatile memory/memories. The nonvolatile memory can include a read-only memory Date Recue/Date Received 2022-04-18 (ROM), a programmable ROM (PROM), an electrically programmable ROM (EPROM), an electrically erasable and programmable ROM (EEPROM) or a flash memory. The volatile memory can include a random access memory (RAM) or an external cache memory. To serve as explanation rather than restriction, the RAM is obtainable in many forms, such as static RAM (SRAM), dynamic RAM (DRAM), synchronous DRAM
(SDRAM), dual data rate SDRAM (DDRSDRAM), enhanced SDRAM (ESDRAM), synchronous link (Synchlink) DRAM (SLDRAM), memory bus (Rambus) direct RAM
(RDRAM), direct Rambus dynamic RAM (DRDRAM), and Rambus dynamic RAM
(RDRAM), etc.

[0157] Technical features of the aforementioned embodiments are randomly combinable, while all possible combinations of the technical features in the aforementioned embodiments are not exhausted for the sake of brevity, but all these should be considered to fall within the scope recorded in the Description as long as such combinations of the technical features are not mutually contradictory.

[0158] The foregoing embodiments are merely directed to several modes of execution of the present application, and their descriptions are relatively specific and detailed, but they should not be hence misunderstood as restrictions to the inventive patent scope. As should be pointed out, persons with ordinary skill in the art may further make various modifications and improvements without departing from the conception of the present application, and all these should pertain to the protection scope of the present application.
Accordingly, the patent protection scope of the present application shall be based on the attached Claims.

Date Recue/Date Received 2022-04-18

Claims

What is claimed is:

1. A virtual resource activity processing method, characterized in comprising:
obtaining a virtual resource activity enquiring request;
obtaining a virtual resource activity recommendation list according to the virtual resource activity enquiring request, wherein the virtual resource activity recommendation list includes a plurality of virtual resource activities to be recommended;
obtaining activity recommendation priorities to which the various virtual resource activities to be recommended correspond, and determining a current virtual resource activity to be recommended from the various virtual resource activities to be recommended according to the activity recommendation priorities;
obtaining current mutually inclusive virtual resource activities and current mutually repellent virtual resource activities to which the current virtual resource activity to be recommended corresponds, and filtering the current mutually repellent virtual resource activities; and redetermining the current virtual resource activity to be recommended from the current mutually inclusive virtual resource activities, and returning to the step of obtaining current mutually inclusive virtual resource activities and current mutually repellent virtual resource activities to which the current virtual resource activity to be recommended corresponds and filtering the current mutually repellent virtual resource activities, until a target virtual resource activity is obtained.

2. The method according to Claim 1, characterized in further comprising:
obtaining the plurality of virtual resource activities to be recommended, wherein the various virtual resource activities to be recommended possess corresponding virtual resource attributes;
performing feature extraction on corresponding virtual resource activities to be recommended according to the virtual resource attributes, and obtaining a virtual resource activity feature set to which the various virtual resource activities to be recommended correspond;

determining activity recommendation priorities to which the corresponding virtual resource activities to be recommended correspond according to the virtual resource activity feature set;
and determining mutually inclusive virtual resource activities and mutually repellent virtual resource activities to which the corresponding virtual resource activities to be recommended correspond according to the virtual resource activity feature set.

3. The method according to Claim 2, characterized in that the virtual resource activity feature set is at least one of a virtual resource activity organizer feature, a virtual resource transfer type feature, a virtual resource activity type feature, and a distribution mode feature of physical resources to which virtual resource activities correspond.

4. The method according to Claim 1, characterized in that the step of determining a current virtual resource activity to be recommended from the various virtual resource activities to be recommended according to the activity recommendation priorities includes:
arranging in an ascending order the activity recommendation priorities to which the various virtual resource activities to be recommended correspond, and obtaining the arranged various virtual resource activities to be recommended; and taking the virtual resource activity to be recommended with the highest activity recommendation priority as the current virtual resource activity to be recommended according to orders to which the arranged various virtual resource activities to be recommended correspond.

5. The method according to Claim 1, characterized in that there are plural current mutually inclusive virtual resource activities, and that the step of redetermining the current virtual resource activity to be recommended from the current mutually inclusive virtual resource activities, and returning to the step of obtaining current mutually inclusive virtual resource activities and current mutually repellent virtual resource activities to which the current virtual resource activity to be recommended corresponds and filtering the current mutually repellent virtual resource activities, until a target virtual resource activity is obtained includes:

obtaining current activity recommendation priorities to which the various current mutually inclusive virtual resource activities correspond; and sequentially taking the various current mutually inclusive virtual resource activities as the current virtual resource activity to be recommended according to magnitudes of the various current activity recommendation priorities, and returning to the step of obtaining current mutually inclusive virtual resource activities and current mutually repellent virtual resource activities to which the current virtual resource activity to be recommended corresponds and filtering the current mutually repellent virtual resource activities, until a target virtual resource activity is obtained.

6. The method according to Claim 1, characterized in further comprising, before the target virtual resource activity is obtained:
detecting whether there is any unprocessed virtual resource activity to be recommended in the virtual resource activity recommendation list;
if there is, obtaining mutually inclusive virtual resource activities and mutually repellent virtual resource activities to which the unprocessed virtual resource activity to be recommended corresponds;
obtaining a current activity recommendation priority to which the unprocessed virtual resource activity to be recommended corresponds;
obtaining mutually repellent activity recommendation priorities to which the mutually repellent virtual resource activities correspond; and eliminating any mutually repellent virtual resource activity whose mutually repellent activity recommendation priority is lower than the current activity recommendation priority, and taking the mutually inclusive virtual resource activities to which the unprocessed virtual resource activity to be recommended corresponds as target virtual resource activities.

7. A virtual resource activity processing device, characterized in comprising:

an enquiring request obtaining module, for obtaining a virtual resource activity enquiring request;
a virtual resource activity list obtaining module, for obtaining a virtual resource activity recommendation list according to the virtual resource activity enquiring request, wherein the virtual resource activity recommendation list includes a plurality of virtual resource activities to be recommended;
an activity recommendation priority obtaining module, for obtaining activity recommendation priorities to which the various virtual resource activities to be recommended correspond, and determining a current virtual resource activity to be recommended from the various virtual resource activities to be recommended according to the activity recommendation priorities;
a virtual resource activity processing module, for obtaining current mutually inclusive virtual resource activities and current mutually repellent virtual resource activities to which the current virtual resource activity to be recommended corresponds, and filtering the current mutually repellent virtual resource activities; and a target virtual resource activity determining module, for redetermining the current virtual resource activity to be recommended from the current mutually inclusive virtual resource activities, and returning to the step of obtaining current mutually inclusive virtual resource activities and current mutually repellent virtual resource activities to which the current virtual resource activity to be recommended corresponds and filtering the current mutually repellent virtual resource activities, until a target virtual resource activity is obtained.

8. The device according to Claim 7, characterized in further comprising:
a virtual resource activity obtaining module, for obtaining the plurality of virtual resource activities to be recommended, wherein the various virtual resource activities to be recommended possess corresponding virtual resource attributes;
a virtual resource activity feature extracting module, for performing feature extraction on corresponding virtual resource activities to be recommended according to the virtual resource attributes, and obtaining a virtual resource activity feature set to which the various virtual resource activities to be recommended correspond;
an activity recommendation priority determining module, for determining recommendation priorities to which the corresponding virtual resource activities to be recommended correspond according to the virtual resource activity feature set; and a mutually inclusive and mutually repellent virtual resource activity determining module, for determining mutually inclusive virtual resource activities and mutually repellent virtual resource activities to which the corresponding virtual resource activities to be recommended correspond according to the virtual resource activity feature set.

9. A computer equipment, comprising a memory, a processor and a computer program stored on the memory and operable on the processor, characterized in that the method steps according to any of Claims 1 to 6 are realized when the processor executes the computer program.

10. A computer-readable storage medium, storing a computer program thereon, characterized in that the method steps according to any of Claims 1 to 6 are realized when the computer program is executed by a processor.