CA3156462A1 - An advertisement anti-fraud method and apparatus based on click verification - Google Patents
An advertisement anti-fraud method and apparatus based on click verificationInfo
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Abstract
An advertisement anti-fraud method and apparatus based on click verification. The method comprises: converting the link address of an advertisement to be delivered into a unique short link (S1); for each advertisement display request, generating a unique identifier corresponding to the advertisement display request, and using the unique identifier as a parameter and adding to the related information of the advertisement display request, wherein the unique identifier at least comprises a user unique identifier and/or a media unique identifier (S2); when a user clicks an advertisement, jumping to the link address of the advertisement by accessing the short link, and using the corresponding unique identifier as the parameter and adding to the related information of advertisement click (S3); and by means of the related information of the advertisement click and the related information of the advertisement display request, verifying whether the advertisement click is matched with the advertisement display request, if yes, determining that the advertisement click is normal, and otherwise, determining that the advertisement click is false (S4). By recording access data by means of short link service, and preventing link data from being polluted, the present invention facilitates the subsequent validity verification of the advertisement click.
Description
AN ADVERTISEMENT ANTI-FRAUD METHOD AND APPARATUS BASED ON
CLICK VERIFICATION
Technical field Present invention relates to the field of internet advertisement technologies, in particular, to an advertisement anti-fraud method and apparatus.
Background Advertisement fraud is one of the biggest problems for internet advertisement, the plagiarizing parties steal a great amount of advertising budget by means of fake inductive misleading, holding fake users by clicking. Currently, the following approaches are adopted for the advertisement fraud:
1. One of the major causes of wasted advertising budgets is that the advertisement channel is only counting clicks without verifying promoting background or interacting users, wherein the advertisement owners can only count by the clicks provided by the advertisement channel.
CLICK VERIFICATION
Technical field Present invention relates to the field of internet advertisement technologies, in particular, to an advertisement anti-fraud method and apparatus.
Background Advertisement fraud is one of the biggest problems for internet advertisement, the plagiarizing parties steal a great amount of advertising budget by means of fake inductive misleading, holding fake users by clicking. Currently, the following approaches are adopted for the advertisement fraud:
1. One of the major causes of wasted advertising budgets is that the advertisement channel is only counting clicks without verifying promoting background or interacting users, wherein the advertisement owners can only count by the clicks provided by the advertisement channel.
2. Due to effects by factors such as user experiences, more and more clicks are reported by transporting from a server to a server, wherein data can be controlled at any data ports. The lack of verification provides growing environment for click spamming, and further leads to more complex approaches for fraud.
3. Click injection is to intercept via malicious Apps from user devices such as from Android. The malicious Apps can monitor new App installations, and trigger the click in between the advertisement channel and installation completion in advance.
4. The plagiarizers submits spoofed user attributes by generating more clicks to create clicking rates, or hiding plagiarized data into true clicks to increase conversion counts.
As a result, a click verification method allowing viable technical implementation is urgently needed, suitable to overall anti-fraud environment system.
Summary To solve the current technical problem, an advertisement anti-fraud method and apparatus based on click verification are provided in embodiments of the present invention, overcoming the advertisement frauds due to fake misleading attributes and click injection of spoofed users by plagiarizers.
Date Recue/Date Received 2022-01-31 Aiming at the aforementioned one or more technical problems, the technical proposal in the present invention includes that on the one hand, an advertisement anti-fraud method based on click verification is provided, comprising:
converting the link address of a delivery-pending advertisement into a unique short link;
generating a unique identifier for each advertisement display request, appended to the information related to the advertisement display request as a parameter, wherein the unique identifier at least includes a user unique identifier and/or a media unique identifier;
when a user clicks an advertisement, redirecting to the advertisement link address by accessing the short link, wherein the corresponding unique identifier is appended to the information related to the advertisement click as a parameter; and verifying that if the advertisement click matches with the advertisement display request by the information related to the advertisement click and the information related to the advertisement display request, where if yes, identifying the advertisement click as normal, and otherwise, identifying the advertisement click as false.
Furthermore, the described conversion of the link address of a delivery-pending advertisement to a unique short link comprises:
querying that if the link address of the advertisement exists in the database, where if yes, searching and return the short link associated with the described link address of the advertisement from the described database, otherwise, acquiring operational customized short link associated with the described link address of the advertisement;
verifying that if the described operational customized short link exists in the described database, where if not, updating the described operational customized short link into the described database, and returning the described short link, otherwise, generating a short link corresponding to the described link address of the advertisement according to pre-set rules; and verifying that if the described short link generated by the pre-set rules in the database, where if the short link is existing, regenerating a short link corresponding to the described link address of the advertisement according to the pre-set rules, otherwise, updating the described short link into the database, and return the described short link.
Furthermore, before querying that if the link address of the advertisement exists in the database, the described method further includes:
Date Recue/Date Received 2022-01-31 verifying that if the acquired link address of the advertisement has been a short link, where if yes, prompting a reminder of no conversion needed and directly returning the link address of the advertisement, otherwise, querying that if the link address of the advertisement exists in the database.
Furthermore, the described verification of that if the advertisement click matches with the advertisement display request by the information related to the advertisement click and the information related to the advertisement display request includes:
verifying that if the unique identifiers in the information related to the advertisement click and the information related to the advertisement display request are identical.
Furthermore, the described verification of that if the advertisement click matches with the advertisement display request by the information related to the advertisement click and the information related to the advertisement display request further includes:
verifying that if the device information in the information related to the advertisement click and the information related to the advertisement display request are identical.
On the other hand, an advertisement anti-fraud apparatus based on click verification is provided in embodiments of the present invention, comprising:
a link conversion module, configured to convert the link address of a delivery-pending advertisement into a unique short link;
an identifier generation module, configured to generate a unique identifier for each advertisement display request, wherein the unique identifier at least includes a user unique identifier and/or a media unique identifier;
an identifier appending module, configured to add the described unique identifier to the information related to the advertisement display request as a parameter, and add the described unique identifier to the information related to the advertisement click as a parameter when a user clicks an advertisement;
an information verification module, configured to verify that if the advertisement click matches with the advertisement display request by the information related to the advertisement click and the information related to the advertisement display request, where if yes, identifying the advertisement click as normal, and otherwise, identifying the advertisement click as false.
Furthermore, the described a link conversion module includes:
Date Recue/Date Received 2022-01-31 a data query unit, configured to query that if the link address of the advertisement exists in the database, where if yes, searching and return the short link associated with the described link address of the advertisement from the described database;
a data acquisition unit, configured to acquire operational customized short link associated with the described link address of the advertisement;
a primary verification unit, configured to verify that if the described operational customized short link exists in the described database;
a data updating unit, configured to update the described operational customized short link into the described database, and return the described short link;
a link generation unit, configured to generate a short link corresponding to the described link address of the advertisement according to pre-set rules; and the described primary verification unit, further configured to verify that if the described short link generated by the pre-set rules in the database.
Furthermore, the described link conversion module further includes:
a secondary verification unit, configured to verify that if the acquired link address of the advertisement has been a short link.
Furthermore, the described data verification module further comprises:
an identifier verification unit, configured to verify that if the unique identifiers in the information related to the advertisement click and the information related to the advertisement display request are identical.
Furthermore, the described data verification module further comprises:
a device verification unit, configured to verify that if the device information in the information related to the advertisement click and the information related to the advertisement display request are identical.
The benefits of the technical proposal provided in embodiments of the present invention include that 1. the advertisement anti-fraud method and apparatus based on click verification converts advertisement link address into an unique short link for each advertisement display request, wherein, on the one hand, the short link cannot be acquired by the third party to prevent link data being polluted; on the other hand, the advertisement link address is redirected from accessing the Date Recue/Date Received 2022-01-31 short link, to relate visitor information with the media information so as for ensure legitimacy for the following advertisement clicks;
2. the advertisement anti-fraud method and apparatus based on click verification generates the unique identifier corresponding to the advertisement display request, wherein the unique identifier allows attribute supplier to correlate each click with associated display, wherein, one the one hand, standards such as the device ID, metadata, and time from display to click can be used to verify if the click satisfies logic; on the other hand, the problems of returning due to no unique identifiers for converting advertisement display to clicks in 115 pages, tiny programs, Android q, and media can be solved.
3. the advertisement anti-fraud method and apparatus based on click verification limits the generation of advertisement display requests only by the advertisement owners, verified by technical methods to prevent fake requests from third parties.
Brief descriptions of the drawings For a better explanation of the technical proposal of embodiments in the present invention, the accompanying drawings are briefly introduced in the following.
Obviously, the following drawings represent only a portion of embodiments of the present invention. Those skilled in the art are able to create other drawings according to the accompanying drawings without making creative efforts.
Fig. 1 is a flow diagram of the advertisement anti-fraud method based on click verification demonstrated in an illustrative embodiment.
Fig. 2 is a flow diagram of the conversion of the link address of a delivery-pending advertisement into a unique short link demonstrated in an illustrative embodiment.
Fig. 3 is a structural diagram of the advertisement anti-fraud apparatus based on click verification demonstrated in an illustrative embodiment.
Detailed descriptions In order to make the objective, the technical scheme, and the advantages of the present invention clearer, the present invention will be explained further in detail precisely below with references to the accompanying drawings. Obviously, the embodiments described below are only a portion of embodiments of the present invention and cannot represent all possible embodiments. Based on the embodiments in the present invention, the other applications by Date Recue/Date Received 2022-01-31 those skilled in the art without any creative works are falling within the scope of the present invention.
Fig. 1 is a flow diagram of the advertisement anti-fraud method based on click verification demonstrated in an illustrative embodiment. As shown in Fig. 1, the described method comprises:
Si: converting the link address of a delivery-pending advertisement into a unique short link.
In detail, the delivery-pending advertisement link address is converted into a unique short link. When a visitor clicks the advertisement, accessing the described short link allows being redirected to the corresponding link address of the advertisement. The described setting, on the one hand, the short link cannot be accessed by third parties to prevent link data from being polluted for ensuring data uniqueness. On the other hand, the short link service allows to relate visitor data with the media data, so as for the following determination of the clicking effectiveness. In the present invention embodiments, the short link is unique, wherein different advertisements (such as advertisements put by different media, or different advertisements by the same medium) are corresponding to different short links.
S2, generating a unique identifier for each advertisement display request, appended to the information related to the advertisement display request as a parameter, wherein the unique identifier at least includes a user unique identifier and/or a media unique identifier.
In detail, when an advertisement display request is put on the advertisement channel, a corresponding unique identifier for the described advertisement display request is generated, and the described unique identifier is appended into information related to the described advertisement display request as a parameter, wherein the unique identifier at least includes a user unique identifier and/or a media unique identifier. The user unique identifier can be used to indicate user identities, and the media unique identification can be used to indicate the identity information of the media putting the advertisements. To ensure the authenticity and uniqueness of the media unique identifier when the advertisement is submitted, the advertisement channel can select a randomly generated general media unique identifier (click-id), or a media unique identifier generated in the format of "time stamp + ip + ua + random number +
Hash value of the device ID". To clarify, appending the unique identifier into the advertisement display request related information allows the advertisement owner to access, wherein the advertisement owner Date Recue/Date Received 2022-01-31 can relate the click to related displays to verify that if the click satisfies logics. In the meanwhile, where if the plagiarizers commit a fraud by the clicking related display, the fake displays should also be generated on top of the fake clicks, wherein the generated fake data volume will be greatly increased. On the other hand, due to non-controllable advertising process, the fraud can no longer be committed by the plagiarizers. In the meanwhile, if the plagiarizers look for advertisement fraud by click fraud, unrealistic amounts of the fake displaying and reasonable clicking rates are required. Therefore, the method provided in the present invention embodiments significantly increases the difficulties of fraud with no side effects on the advertisement channels.
S3, when a user clicks an advertisement, redirecting to the advertisement link address by accessing the short link, wherein the corresponding unique identifier is appended to the information related to the advertisement click as a parameter.
In detail, when advertisement promotions are launched, the advertisement is clicked by users (including media visitors) and the described short link is accessed to redirect to the described advertisement link address to access the advertisement. In the meanwhile, the corresponding unique identifier is appended to the information related to the advertisement click as a parameter. In the situation of reporting clicks by the server , the corresponding unique identifier is appended to associated parameters related to the advertisement click, so as for the following verification of that if the advertisement clicks and the advertisement displays are logical. To clarify, wherein an advertisement display can be queried for the corresponding normal advertisement click to be matched with, the each access record by short links can relate the visitor data with the media data, to identify the click legitimacy (that whether a normal click or not).
S4, verifying that if the advertisement click matches with the advertisement display request by the information related to the advertisement click and the information related to the advertisement display request, where if yes, identifying the advertisement click as normal, and otherwise, identifying the advertisement click as false.
In detail, where if the related information in the advertisement clicks is identical with the associated parameters in the advertisement display related information, the present advertisement click is converted from the present advertisement display. Therefore, the advertisement click is Date Recue/Date Received 2022-01-31 identified as being normal, otherwise, the present advertisement click does not match with the advertisement display, wherein the advertisement click can be identified as being fraud.
Fig. 2 is a flow diagram of the conversion of the link address of a delivery-pending advertisement into a unique short link demonstrated in an illustrative embodiment. As shown in Fig. 2, as a preferred application, in embodiments of the present invention, the described delivery-pending advertisement link address is converted into the unique short link by means of:
S101, querying that if the link address of the advertisement exists in the database, where if yes, searching and returning the short link associated with the described link address of the advertisement from the described database, otherwise, acquiring operational customized short link associated with the described link address of the advertisement.
In detail, firstly whether the present advertisement to be delivered by the operator has been delivered should be determined. In practice, checking the existence of advertisement link address in the database can be employed. Where if the advertisement link address exists in the database, the present advertisement has been delivered, and the corresponding short link can be directly queried from the database for the advertisement link address, then the obtained short link can be return. Otherwise, it is the first time to deliver the present advertisement to be delivered, and the short link for the advertisement link address customized by the operator is first accessed.
S102, verifying that if the described operational customized short link exists in the described database, where if not, updating the described operational customized short link into the described database, and returning the described short link, otherwise, generating a short link corresponding to the described link address of the advertisement according to pre-set rules.
In detail, to ensure the uniqueness of short links, first the short links customized by operators are verified. In practice, checking the existence of short links customized by operators in the database can be employed. Where if the short link customized by the operator does not exist in the database, the acquired short link customized by the operator does not conflict with other short links, and the short link customized by the operator can be updated and stored into the database. Otherwise, the acquired short link customized by the operator is conflicting with other short links, wherein the short link customized by the operator is not usable.
Therefore, a short link corresponding to the advertisement link address can be generated by pre-set rules. To clarify, in embodiments of the present invention, the pre-set rules can be set according to the user practical demands and are not limited herein. Besides, as a preferred application, in embodiments Date Recue/Date Received 2022-01-31 of the present invention, when the short link customized by the operator is detected to be conflicted in the database, the corresponding notifications can be returned to the operator indicating that the short link has already existed, and a new short link is required to be defined or generated.
S103, verifying that if the described short link generated by the pre-set rules in the database, where if the short link is existing, regenerating a short link corresponding to the described link address of the advertisement according to the pre-set rules, otherwise, updating the described short link into the database, and return the described short link.
In detail, similarly, to ensure the uniqueness of short links, the uniqueness of short links generated by pre-set rules should be verified. In practical verifications, checking the existence of the described short links in the database can be employed. Where if the short link exists, the described short link is conflicted with the other short links. In the meanwhile, by repeating the previous step, a short link corresponding to the advertisement link address is generated to verify the uniqueness, until that the newly generated short link does not exist in the database. Where if the described short link does not exist in the database, the short link is updated into the database and returned.
As a preferred application, in embodiments of the present invention, before querying that if the link address of the advertisement exists in the database, the described method further includes:
verifying that if the acquired link address of the advertisement has been a short link, where if yes, prompting a reminder of no conversion needed and directly returning the link address of the advertisement, otherwise, querying that if the link address of the advertisement exists in the database.
In detail, before querying that if the link address of the advertisement exists in the database, whether the acquired advertisement address link is a short link is first verified. Where if the advertisement address link has been a short link, no conversion is required, and a reminder of no conversion needed is prompted to directly return the link address of the advertisement.
Otherwise, further conversion is required to proceed to the next step to query that if the link address of the advertisement exists in the database. To clarify, in embodiments of the present invention, the methods to verify that if the acquired advertisement address link is a short link are not limited herein and can be set according to the user practical demands.
Date Recue/Date Received 2022-01-31 As a preferred application, in embodiments of the present invention, the described verification of that if the advertisement click matches with the advertisement display request by the information related to the advertisement click and the information related to the advertisement display request includes:
verifying that if the unique identifiers in the information related to the advertisement click and the information related to the advertisement display request are identical.
In detail, clicks shall not occur under no displays. Each advertisement click can track for a corresponding advertisement display. In embodiments of the present invention, the advertisement click related information and the advertisement display related information both include the unique identifier. The unique identifier in the advertisement click related information is appended when the user (as the visitor) clicks and accesses the short link.
The unique identifier in the advertisement display related information is appended when the advertisement display request is delivered. Where if the two unique identifiers are identical, the present advertisement click is converted from the present advertisement display, determined as the normal click. Where if the two unique identifiers are not identical, the present advertisement click is not converted from the present advertisement display, determined as the fraud click.
As a preferred application, in embodiments of the present invention, the described verification of that if the advertisement click matches with the advertisement display request by the information related to the advertisement click and the information related to the advertisement display request further includes:
verifying that if the device information in the information related to the advertisement click and the information related to the advertisement display request are identical.
In detail, the advertisement click, and the advertisement display both carry comparable properties, such as device information, and any unmatched properties can be a criterion for identifying unsatisfactory clicks. The normal advertisement clicks and display should be completed from the same device, wherein the device information carried in the advertisement click related information and the advertisement display related information is identical.
Therefore, the click is determined as being normal, otherwise, the advertisement click is fraud.
For legist channels, the described verification is not difficult. A portion of properties can be accessed from HTTP header, such as device ID, device type, language, operating system version, country and region, remote address, server address, server name, and source referer. As a Date Recue/Date Received 2022-01-31 preferred application, the availability and diversity of the data from HTTP
headers could be considered.
As a preferred application, in embodiments of the present invention, the described verification of that if the advertisement click matches with the advertisement display request by the information related to the advertisement click and the information related to the advertisement display request further includes:
verifying that if the time from the advertisement display to the advertisement click is logical; and verifying that if the rate of the advertisement display and the advertisement click is logical.
In detail, 1. the click cannot occur before the display, and where if the click happens before the display, the present click is not logical; 2. the display can only trigger a click within a certain period of time, and where if the click time is over or shorter than a certain time period (the time period can be set dynamically according to demands, and is not limited herein), the present click is not logical; 3. the click triggered by the present display should occur before the next display, and where if the click triggered by the present display occur after the next display, the present click is not logical; and 4. one display should only trigger a certain number of clicks, and where if the number of clicks triggered by a display exceeds a threshold (the threshold can be set dynamically according to demands, and is not limited herein), the present clicks are not logical. Where if one of the aforementioned conditions is not satisfied, the time from the advertisement display to the advertisement click is not logical. To clarify, the aforementioned conditions are only illustrative descriptions, and shall not limit embodiments of the present invention.
Fig. 3 is a structural diagram of the advertisement anti-fraud apparatus based on click verification demonstrated in an illustrative embodiment. As shown in Fig. 3, the described apparatus comprises:
a link conversion module, configured to convert the link address of a delivery-pending advertisement into a unique short link;
an identifier generation module, configured to generate a unique identifier for each advertisement display request, wherein the unique identifier at least includes a user unique identifier and/or a media unique identifier;
Date Recue/Date Received 2022-01-31 an identifier appending module, configured to add the described unique identifier to the information related to the advertisement display request as a parameter, and add the described unique identifier to the information related to the advertisement click as a parameter when a user clicks an advertisement;
an information verification module, configured to verify that if the advertisement click matches with the advertisement display request by the information related to the advertisement click and the information related to the advertisement display request, where if yes, identifying the advertisement click as normal, and otherwise, identifying the advertisement click as false.
As a preferred application, in embodiments of the present invention, the described a link conversion module includes:
a data query unit, configured to query that if the link address of the advertisement exists in the database, where if yes, searching and return the short link associated with the described link address of the advertisement from the described database;
a data acquisition unit, configured to acquire operational customized short link associated with the described link address of the advertisement;
a primary verification unit, configured to verify that if the described operational customized short link exists in the described database;
a data updating unit, configured to update the described operational customized short link into the described database, and return the described short link;
a link generation unit, configured to generate a short link corresponding to the described link address of the advertisement according to pre-set rules; and the described primary verification unit, further configured to verify that if the described short link generated by the pre-set rules in the database.
As a preferred application, in embodiments of the present invention, the described link conversion module further includes:
a secondary verification unit, configured to verify that if the acquired link address of the advertisement has been a short link.
As a preferred application, in embodiments of the present invention, the described data verification module further comprises:
Date Recue/Date Received 2022-01-31 an identifier verification unit, configured to verify that if the unique identifiers in the information related to the advertisement click and the information related to the advertisement display request are identical.
As a preferred application, in embodiments of the present invention, the described data verification module further comprises:
a device verification unit, configured to verify that if the device information in the information related to the advertisement click and the information related to the advertisement display request are identical.
To summarize, the benefits of the technical proposal provided in embodiments of the present invention include that 1. the advertisement anti-fraud method and apparatus based on click verification converts advertisement link address into an unique short link for each advertisement display request, wherein, on the one hand, the short link cannot be acquired by the third party to prevent link data being polluted; on the other hand, the advertisement link address is redirected from accessing the short link, to relate visitor information with the media information so as for ensure legitimacy for the following advertisement clicks;
2. the advertisement anti-fraud method and apparatus based on click verification generates the unique identifier corresponding to the advertisement display request, wherein the unique identifier allows attribute supplier to correlate each click with associated display, wherein, one the one hand, standards such as the device ID, metadata, and time from display to click can be used to verify if the click satisfies logic; on the other hand, the problems of returning due to no unique identifiers for converting advertisement display to clicks in }15 pages, tiny programs, Android q, and media can be solved.
3. the advertisement anti-fraud method and apparatus based on click verification limits the generation of advertisement display request only by the advertisement owners, verified by technical methods to prevent fake requests from third parties.
To clarify, when the anti-fraud service is invoked in the anti-fraud apparatus based on click verification in the aforementioned embodiments, the described functional module configurations are used for illustration only. In practical applications, the described functions can be assigned to different functional modules according to practical demands, wherein the internal structural configuration of the device is divided into different functional modules to perform all Date Recue/Date Received 2022-01-31 or a portion of the described functions. Besides, the aforementioned anti-fraud apparatus based on click verification in the embodiment adopts the same concepts in the described anti-fraud method embodiments. The described device is based on the implementation of the anti-fraud method based on click verification, whereas the detailed procedures can be referred to the method embodiments and are not explained in further detail.
Those skills in that art can understand that all or a portion of the aforementioned embodiments can be achieved by hardware, or by hardware driven by programs, stored on a readable computer storage medium. The aforementioned storage medium can be but not limited to memory, diskettes, or discs.
The aforementioned technical proposals can be achieved by any combinations of the embodiments in the present invention. In other words, the embodiments can be combined to meet requirements of different application scenarios, wherein all possible combinations are falling in the scope of the present invention, and are not explained in further detail.
Date Recue/Date Received 2022-01-31
As a result, a click verification method allowing viable technical implementation is urgently needed, suitable to overall anti-fraud environment system.
Summary To solve the current technical problem, an advertisement anti-fraud method and apparatus based on click verification are provided in embodiments of the present invention, overcoming the advertisement frauds due to fake misleading attributes and click injection of spoofed users by plagiarizers.
Date Recue/Date Received 2022-01-31 Aiming at the aforementioned one or more technical problems, the technical proposal in the present invention includes that on the one hand, an advertisement anti-fraud method based on click verification is provided, comprising:
converting the link address of a delivery-pending advertisement into a unique short link;
generating a unique identifier for each advertisement display request, appended to the information related to the advertisement display request as a parameter, wherein the unique identifier at least includes a user unique identifier and/or a media unique identifier;
when a user clicks an advertisement, redirecting to the advertisement link address by accessing the short link, wherein the corresponding unique identifier is appended to the information related to the advertisement click as a parameter; and verifying that if the advertisement click matches with the advertisement display request by the information related to the advertisement click and the information related to the advertisement display request, where if yes, identifying the advertisement click as normal, and otherwise, identifying the advertisement click as false.
Furthermore, the described conversion of the link address of a delivery-pending advertisement to a unique short link comprises:
querying that if the link address of the advertisement exists in the database, where if yes, searching and return the short link associated with the described link address of the advertisement from the described database, otherwise, acquiring operational customized short link associated with the described link address of the advertisement;
verifying that if the described operational customized short link exists in the described database, where if not, updating the described operational customized short link into the described database, and returning the described short link, otherwise, generating a short link corresponding to the described link address of the advertisement according to pre-set rules; and verifying that if the described short link generated by the pre-set rules in the database, where if the short link is existing, regenerating a short link corresponding to the described link address of the advertisement according to the pre-set rules, otherwise, updating the described short link into the database, and return the described short link.
Furthermore, before querying that if the link address of the advertisement exists in the database, the described method further includes:
Date Recue/Date Received 2022-01-31 verifying that if the acquired link address of the advertisement has been a short link, where if yes, prompting a reminder of no conversion needed and directly returning the link address of the advertisement, otherwise, querying that if the link address of the advertisement exists in the database.
Furthermore, the described verification of that if the advertisement click matches with the advertisement display request by the information related to the advertisement click and the information related to the advertisement display request includes:
verifying that if the unique identifiers in the information related to the advertisement click and the information related to the advertisement display request are identical.
Furthermore, the described verification of that if the advertisement click matches with the advertisement display request by the information related to the advertisement click and the information related to the advertisement display request further includes:
verifying that if the device information in the information related to the advertisement click and the information related to the advertisement display request are identical.
On the other hand, an advertisement anti-fraud apparatus based on click verification is provided in embodiments of the present invention, comprising:
a link conversion module, configured to convert the link address of a delivery-pending advertisement into a unique short link;
an identifier generation module, configured to generate a unique identifier for each advertisement display request, wherein the unique identifier at least includes a user unique identifier and/or a media unique identifier;
an identifier appending module, configured to add the described unique identifier to the information related to the advertisement display request as a parameter, and add the described unique identifier to the information related to the advertisement click as a parameter when a user clicks an advertisement;
an information verification module, configured to verify that if the advertisement click matches with the advertisement display request by the information related to the advertisement click and the information related to the advertisement display request, where if yes, identifying the advertisement click as normal, and otherwise, identifying the advertisement click as false.
Furthermore, the described a link conversion module includes:
Date Recue/Date Received 2022-01-31 a data query unit, configured to query that if the link address of the advertisement exists in the database, where if yes, searching and return the short link associated with the described link address of the advertisement from the described database;
a data acquisition unit, configured to acquire operational customized short link associated with the described link address of the advertisement;
a primary verification unit, configured to verify that if the described operational customized short link exists in the described database;
a data updating unit, configured to update the described operational customized short link into the described database, and return the described short link;
a link generation unit, configured to generate a short link corresponding to the described link address of the advertisement according to pre-set rules; and the described primary verification unit, further configured to verify that if the described short link generated by the pre-set rules in the database.
Furthermore, the described link conversion module further includes:
a secondary verification unit, configured to verify that if the acquired link address of the advertisement has been a short link.
Furthermore, the described data verification module further comprises:
an identifier verification unit, configured to verify that if the unique identifiers in the information related to the advertisement click and the information related to the advertisement display request are identical.
Furthermore, the described data verification module further comprises:
a device verification unit, configured to verify that if the device information in the information related to the advertisement click and the information related to the advertisement display request are identical.
The benefits of the technical proposal provided in embodiments of the present invention include that 1. the advertisement anti-fraud method and apparatus based on click verification converts advertisement link address into an unique short link for each advertisement display request, wherein, on the one hand, the short link cannot be acquired by the third party to prevent link data being polluted; on the other hand, the advertisement link address is redirected from accessing the Date Recue/Date Received 2022-01-31 short link, to relate visitor information with the media information so as for ensure legitimacy for the following advertisement clicks;
2. the advertisement anti-fraud method and apparatus based on click verification generates the unique identifier corresponding to the advertisement display request, wherein the unique identifier allows attribute supplier to correlate each click with associated display, wherein, one the one hand, standards such as the device ID, metadata, and time from display to click can be used to verify if the click satisfies logic; on the other hand, the problems of returning due to no unique identifiers for converting advertisement display to clicks in 115 pages, tiny programs, Android q, and media can be solved.
3. the advertisement anti-fraud method and apparatus based on click verification limits the generation of advertisement display requests only by the advertisement owners, verified by technical methods to prevent fake requests from third parties.
Brief descriptions of the drawings For a better explanation of the technical proposal of embodiments in the present invention, the accompanying drawings are briefly introduced in the following.
Obviously, the following drawings represent only a portion of embodiments of the present invention. Those skilled in the art are able to create other drawings according to the accompanying drawings without making creative efforts.
Fig. 1 is a flow diagram of the advertisement anti-fraud method based on click verification demonstrated in an illustrative embodiment.
Fig. 2 is a flow diagram of the conversion of the link address of a delivery-pending advertisement into a unique short link demonstrated in an illustrative embodiment.
Fig. 3 is a structural diagram of the advertisement anti-fraud apparatus based on click verification demonstrated in an illustrative embodiment.
Detailed descriptions In order to make the objective, the technical scheme, and the advantages of the present invention clearer, the present invention will be explained further in detail precisely below with references to the accompanying drawings. Obviously, the embodiments described below are only a portion of embodiments of the present invention and cannot represent all possible embodiments. Based on the embodiments in the present invention, the other applications by Date Recue/Date Received 2022-01-31 those skilled in the art without any creative works are falling within the scope of the present invention.
Fig. 1 is a flow diagram of the advertisement anti-fraud method based on click verification demonstrated in an illustrative embodiment. As shown in Fig. 1, the described method comprises:
Si: converting the link address of a delivery-pending advertisement into a unique short link.
In detail, the delivery-pending advertisement link address is converted into a unique short link. When a visitor clicks the advertisement, accessing the described short link allows being redirected to the corresponding link address of the advertisement. The described setting, on the one hand, the short link cannot be accessed by third parties to prevent link data from being polluted for ensuring data uniqueness. On the other hand, the short link service allows to relate visitor data with the media data, so as for the following determination of the clicking effectiveness. In the present invention embodiments, the short link is unique, wherein different advertisements (such as advertisements put by different media, or different advertisements by the same medium) are corresponding to different short links.
S2, generating a unique identifier for each advertisement display request, appended to the information related to the advertisement display request as a parameter, wherein the unique identifier at least includes a user unique identifier and/or a media unique identifier.
In detail, when an advertisement display request is put on the advertisement channel, a corresponding unique identifier for the described advertisement display request is generated, and the described unique identifier is appended into information related to the described advertisement display request as a parameter, wherein the unique identifier at least includes a user unique identifier and/or a media unique identifier. The user unique identifier can be used to indicate user identities, and the media unique identification can be used to indicate the identity information of the media putting the advertisements. To ensure the authenticity and uniqueness of the media unique identifier when the advertisement is submitted, the advertisement channel can select a randomly generated general media unique identifier (click-id), or a media unique identifier generated in the format of "time stamp + ip + ua + random number +
Hash value of the device ID". To clarify, appending the unique identifier into the advertisement display request related information allows the advertisement owner to access, wherein the advertisement owner Date Recue/Date Received 2022-01-31 can relate the click to related displays to verify that if the click satisfies logics. In the meanwhile, where if the plagiarizers commit a fraud by the clicking related display, the fake displays should also be generated on top of the fake clicks, wherein the generated fake data volume will be greatly increased. On the other hand, due to non-controllable advertising process, the fraud can no longer be committed by the plagiarizers. In the meanwhile, if the plagiarizers look for advertisement fraud by click fraud, unrealistic amounts of the fake displaying and reasonable clicking rates are required. Therefore, the method provided in the present invention embodiments significantly increases the difficulties of fraud with no side effects on the advertisement channels.
S3, when a user clicks an advertisement, redirecting to the advertisement link address by accessing the short link, wherein the corresponding unique identifier is appended to the information related to the advertisement click as a parameter.
In detail, when advertisement promotions are launched, the advertisement is clicked by users (including media visitors) and the described short link is accessed to redirect to the described advertisement link address to access the advertisement. In the meanwhile, the corresponding unique identifier is appended to the information related to the advertisement click as a parameter. In the situation of reporting clicks by the server , the corresponding unique identifier is appended to associated parameters related to the advertisement click, so as for the following verification of that if the advertisement clicks and the advertisement displays are logical. To clarify, wherein an advertisement display can be queried for the corresponding normal advertisement click to be matched with, the each access record by short links can relate the visitor data with the media data, to identify the click legitimacy (that whether a normal click or not).
S4, verifying that if the advertisement click matches with the advertisement display request by the information related to the advertisement click and the information related to the advertisement display request, where if yes, identifying the advertisement click as normal, and otherwise, identifying the advertisement click as false.
In detail, where if the related information in the advertisement clicks is identical with the associated parameters in the advertisement display related information, the present advertisement click is converted from the present advertisement display. Therefore, the advertisement click is Date Recue/Date Received 2022-01-31 identified as being normal, otherwise, the present advertisement click does not match with the advertisement display, wherein the advertisement click can be identified as being fraud.
Fig. 2 is a flow diagram of the conversion of the link address of a delivery-pending advertisement into a unique short link demonstrated in an illustrative embodiment. As shown in Fig. 2, as a preferred application, in embodiments of the present invention, the described delivery-pending advertisement link address is converted into the unique short link by means of:
S101, querying that if the link address of the advertisement exists in the database, where if yes, searching and returning the short link associated with the described link address of the advertisement from the described database, otherwise, acquiring operational customized short link associated with the described link address of the advertisement.
In detail, firstly whether the present advertisement to be delivered by the operator has been delivered should be determined. In practice, checking the existence of advertisement link address in the database can be employed. Where if the advertisement link address exists in the database, the present advertisement has been delivered, and the corresponding short link can be directly queried from the database for the advertisement link address, then the obtained short link can be return. Otherwise, it is the first time to deliver the present advertisement to be delivered, and the short link for the advertisement link address customized by the operator is first accessed.
S102, verifying that if the described operational customized short link exists in the described database, where if not, updating the described operational customized short link into the described database, and returning the described short link, otherwise, generating a short link corresponding to the described link address of the advertisement according to pre-set rules.
In detail, to ensure the uniqueness of short links, first the short links customized by operators are verified. In practice, checking the existence of short links customized by operators in the database can be employed. Where if the short link customized by the operator does not exist in the database, the acquired short link customized by the operator does not conflict with other short links, and the short link customized by the operator can be updated and stored into the database. Otherwise, the acquired short link customized by the operator is conflicting with other short links, wherein the short link customized by the operator is not usable.
Therefore, a short link corresponding to the advertisement link address can be generated by pre-set rules. To clarify, in embodiments of the present invention, the pre-set rules can be set according to the user practical demands and are not limited herein. Besides, as a preferred application, in embodiments Date Recue/Date Received 2022-01-31 of the present invention, when the short link customized by the operator is detected to be conflicted in the database, the corresponding notifications can be returned to the operator indicating that the short link has already existed, and a new short link is required to be defined or generated.
S103, verifying that if the described short link generated by the pre-set rules in the database, where if the short link is existing, regenerating a short link corresponding to the described link address of the advertisement according to the pre-set rules, otherwise, updating the described short link into the database, and return the described short link.
In detail, similarly, to ensure the uniqueness of short links, the uniqueness of short links generated by pre-set rules should be verified. In practical verifications, checking the existence of the described short links in the database can be employed. Where if the short link exists, the described short link is conflicted with the other short links. In the meanwhile, by repeating the previous step, a short link corresponding to the advertisement link address is generated to verify the uniqueness, until that the newly generated short link does not exist in the database. Where if the described short link does not exist in the database, the short link is updated into the database and returned.
As a preferred application, in embodiments of the present invention, before querying that if the link address of the advertisement exists in the database, the described method further includes:
verifying that if the acquired link address of the advertisement has been a short link, where if yes, prompting a reminder of no conversion needed and directly returning the link address of the advertisement, otherwise, querying that if the link address of the advertisement exists in the database.
In detail, before querying that if the link address of the advertisement exists in the database, whether the acquired advertisement address link is a short link is first verified. Where if the advertisement address link has been a short link, no conversion is required, and a reminder of no conversion needed is prompted to directly return the link address of the advertisement.
Otherwise, further conversion is required to proceed to the next step to query that if the link address of the advertisement exists in the database. To clarify, in embodiments of the present invention, the methods to verify that if the acquired advertisement address link is a short link are not limited herein and can be set according to the user practical demands.
Date Recue/Date Received 2022-01-31 As a preferred application, in embodiments of the present invention, the described verification of that if the advertisement click matches with the advertisement display request by the information related to the advertisement click and the information related to the advertisement display request includes:
verifying that if the unique identifiers in the information related to the advertisement click and the information related to the advertisement display request are identical.
In detail, clicks shall not occur under no displays. Each advertisement click can track for a corresponding advertisement display. In embodiments of the present invention, the advertisement click related information and the advertisement display related information both include the unique identifier. The unique identifier in the advertisement click related information is appended when the user (as the visitor) clicks and accesses the short link.
The unique identifier in the advertisement display related information is appended when the advertisement display request is delivered. Where if the two unique identifiers are identical, the present advertisement click is converted from the present advertisement display, determined as the normal click. Where if the two unique identifiers are not identical, the present advertisement click is not converted from the present advertisement display, determined as the fraud click.
As a preferred application, in embodiments of the present invention, the described verification of that if the advertisement click matches with the advertisement display request by the information related to the advertisement click and the information related to the advertisement display request further includes:
verifying that if the device information in the information related to the advertisement click and the information related to the advertisement display request are identical.
In detail, the advertisement click, and the advertisement display both carry comparable properties, such as device information, and any unmatched properties can be a criterion for identifying unsatisfactory clicks. The normal advertisement clicks and display should be completed from the same device, wherein the device information carried in the advertisement click related information and the advertisement display related information is identical.
Therefore, the click is determined as being normal, otherwise, the advertisement click is fraud.
For legist channels, the described verification is not difficult. A portion of properties can be accessed from HTTP header, such as device ID, device type, language, operating system version, country and region, remote address, server address, server name, and source referer. As a Date Recue/Date Received 2022-01-31 preferred application, the availability and diversity of the data from HTTP
headers could be considered.
As a preferred application, in embodiments of the present invention, the described verification of that if the advertisement click matches with the advertisement display request by the information related to the advertisement click and the information related to the advertisement display request further includes:
verifying that if the time from the advertisement display to the advertisement click is logical; and verifying that if the rate of the advertisement display and the advertisement click is logical.
In detail, 1. the click cannot occur before the display, and where if the click happens before the display, the present click is not logical; 2. the display can only trigger a click within a certain period of time, and where if the click time is over or shorter than a certain time period (the time period can be set dynamically according to demands, and is not limited herein), the present click is not logical; 3. the click triggered by the present display should occur before the next display, and where if the click triggered by the present display occur after the next display, the present click is not logical; and 4. one display should only trigger a certain number of clicks, and where if the number of clicks triggered by a display exceeds a threshold (the threshold can be set dynamically according to demands, and is not limited herein), the present clicks are not logical. Where if one of the aforementioned conditions is not satisfied, the time from the advertisement display to the advertisement click is not logical. To clarify, the aforementioned conditions are only illustrative descriptions, and shall not limit embodiments of the present invention.
Fig. 3 is a structural diagram of the advertisement anti-fraud apparatus based on click verification demonstrated in an illustrative embodiment. As shown in Fig. 3, the described apparatus comprises:
a link conversion module, configured to convert the link address of a delivery-pending advertisement into a unique short link;
an identifier generation module, configured to generate a unique identifier for each advertisement display request, wherein the unique identifier at least includes a user unique identifier and/or a media unique identifier;
Date Recue/Date Received 2022-01-31 an identifier appending module, configured to add the described unique identifier to the information related to the advertisement display request as a parameter, and add the described unique identifier to the information related to the advertisement click as a parameter when a user clicks an advertisement;
an information verification module, configured to verify that if the advertisement click matches with the advertisement display request by the information related to the advertisement click and the information related to the advertisement display request, where if yes, identifying the advertisement click as normal, and otherwise, identifying the advertisement click as false.
As a preferred application, in embodiments of the present invention, the described a link conversion module includes:
a data query unit, configured to query that if the link address of the advertisement exists in the database, where if yes, searching and return the short link associated with the described link address of the advertisement from the described database;
a data acquisition unit, configured to acquire operational customized short link associated with the described link address of the advertisement;
a primary verification unit, configured to verify that if the described operational customized short link exists in the described database;
a data updating unit, configured to update the described operational customized short link into the described database, and return the described short link;
a link generation unit, configured to generate a short link corresponding to the described link address of the advertisement according to pre-set rules; and the described primary verification unit, further configured to verify that if the described short link generated by the pre-set rules in the database.
As a preferred application, in embodiments of the present invention, the described link conversion module further includes:
a secondary verification unit, configured to verify that if the acquired link address of the advertisement has been a short link.
As a preferred application, in embodiments of the present invention, the described data verification module further comprises:
Date Recue/Date Received 2022-01-31 an identifier verification unit, configured to verify that if the unique identifiers in the information related to the advertisement click and the information related to the advertisement display request are identical.
As a preferred application, in embodiments of the present invention, the described data verification module further comprises:
a device verification unit, configured to verify that if the device information in the information related to the advertisement click and the information related to the advertisement display request are identical.
To summarize, the benefits of the technical proposal provided in embodiments of the present invention include that 1. the advertisement anti-fraud method and apparatus based on click verification converts advertisement link address into an unique short link for each advertisement display request, wherein, on the one hand, the short link cannot be acquired by the third party to prevent link data being polluted; on the other hand, the advertisement link address is redirected from accessing the short link, to relate visitor information with the media information so as for ensure legitimacy for the following advertisement clicks;
2. the advertisement anti-fraud method and apparatus based on click verification generates the unique identifier corresponding to the advertisement display request, wherein the unique identifier allows attribute supplier to correlate each click with associated display, wherein, one the one hand, standards such as the device ID, metadata, and time from display to click can be used to verify if the click satisfies logic; on the other hand, the problems of returning due to no unique identifiers for converting advertisement display to clicks in }15 pages, tiny programs, Android q, and media can be solved.
3. the advertisement anti-fraud method and apparatus based on click verification limits the generation of advertisement display request only by the advertisement owners, verified by technical methods to prevent fake requests from third parties.
To clarify, when the anti-fraud service is invoked in the anti-fraud apparatus based on click verification in the aforementioned embodiments, the described functional module configurations are used for illustration only. In practical applications, the described functions can be assigned to different functional modules according to practical demands, wherein the internal structural configuration of the device is divided into different functional modules to perform all Date Recue/Date Received 2022-01-31 or a portion of the described functions. Besides, the aforementioned anti-fraud apparatus based on click verification in the embodiment adopts the same concepts in the described anti-fraud method embodiments. The described device is based on the implementation of the anti-fraud method based on click verification, whereas the detailed procedures can be referred to the method embodiments and are not explained in further detail.
Those skills in that art can understand that all or a portion of the aforementioned embodiments can be achieved by hardware, or by hardware driven by programs, stored on a readable computer storage medium. The aforementioned storage medium can be but not limited to memory, diskettes, or discs.
The aforementioned technical proposals can be achieved by any combinations of the embodiments in the present invention. In other words, the embodiments can be combined to meet requirements of different application scenarios, wherein all possible combinations are falling in the scope of the present invention, and are not explained in further detail.
Date Recue/Date Received 2022-01-31
Claims (10)
1 . An advertisement anti-fraud method and apparatus based on click verification, comprising:
converting the link address of a delivery-pending advertisement into a unique short link;
generating a unique identifier for each advertisement display request, appended to the information related to the advertisement display request as a parameter, wherein the unique identifier at least includes a user unique identifier and/or a media unique identifier;
when a user clicks an advertisement, redirecting to the advertisement link address by accessing the short link, wherein the corresponding unique identifier is appended to the information related to the advertisement click as a parameter; and verifying that if the advertisement click matches with the advertisement display request by the information related to the advertisement click and the information related to the advertisement display request, where if yes, identifying the advertisement click as normal, and otherwise, identifying the advertisement click as false.
converting the link address of a delivery-pending advertisement into a unique short link;
generating a unique identifier for each advertisement display request, appended to the information related to the advertisement display request as a parameter, wherein the unique identifier at least includes a user unique identifier and/or a media unique identifier;
when a user clicks an advertisement, redirecting to the advertisement link address by accessing the short link, wherein the corresponding unique identifier is appended to the information related to the advertisement click as a parameter; and verifying that if the advertisement click matches with the advertisement display request by the information related to the advertisement click and the information related to the advertisement display request, where if yes, identifying the advertisement click as normal, and otherwise, identifying the advertisement click as false.
2. The advertisement anti-fraud method based on click verification in Claim 1, is characterized in that, the described conversion of the link address of a delivery-pending advertisement to a unique short link comprises:
querying that if the link address of the advertisement exists in the database, where if yes, searching and return the short link associated with the described link address of the advertisement from the described database, otherwise, acquiring operational customized short link associated with the described link address of the advertisement;
verifying that if the described operational customized short link exists in the described database, where if not, updating the described operational customized short link into the described database, and returning the described short link, otherwise, generating a short link corresponding to the described link address of the advertisement according to pre-set rules; and verifying that if the described short link generated by the pre-set rules in the database, where if the short link is existing, regenerating a short link corresponding to the described Date Recue/Date Received 2022-01-31 link address of the advertisement according to the pre-set rules, otherwise, updating the described short link into the database, and return the described short link.
querying that if the link address of the advertisement exists in the database, where if yes, searching and return the short link associated with the described link address of the advertisement from the described database, otherwise, acquiring operational customized short link associated with the described link address of the advertisement;
verifying that if the described operational customized short link exists in the described database, where if not, updating the described operational customized short link into the described database, and returning the described short link, otherwise, generating a short link corresponding to the described link address of the advertisement according to pre-set rules; and verifying that if the described short link generated by the pre-set rules in the database, where if the short link is existing, regenerating a short link corresponding to the described Date Recue/Date Received 2022-01-31 link address of the advertisement according to the pre-set rules, otherwise, updating the described short link into the database, and return the described short link.
3. The advertisement anti-fraud method based on click verification in Claim 2, is characterized in that, before querying that if the link address of the advertisement exists in the database, the described method further includes:
verifying that if the acquired link address of the advertisement has been a short link, where if yes, prompting a reminder of no conversion needed and directly returning the link address of the advertisement, otherwise, querying that if the link address of the advertisement exists in the database.
verifying that if the acquired link address of the advertisement has been a short link, where if yes, prompting a reminder of no conversion needed and directly returning the link address of the advertisement, otherwise, querying that if the link address of the advertisement exists in the database.
4. The advertisement anti-fraud method based on click verification in any of Claims 1 ¨ 3, is characterized in that, the described verification of that if the advertisement click matches with the advertisement display request by the information related to the advertisement click and the information related to the advertisement display request includes:
verifying that if the unique identifiers in the information related to the advertisement click and the information related to the advertisement display request are identical.
verifying that if the unique identifiers in the information related to the advertisement click and the information related to the advertisement display request are identical.
5. The advertisement anti-fraud method based on click verification in any of Claims 1 ¨ 3, is characterized in that, the described verification of that if the advertisement click matches with the advertisement display request by the information related to the advertisement click and the information related to the advertisement display request further includes:
verifying that if the device information in the information related to the advertisement click and the information related to the advertisement display request are identical.
verifying that if the device information in the information related to the advertisement click and the information related to the advertisement display request are identical.
6. An advertisement anti-fraud apparatus based on click verification, comprises:
a link conversion module, configured to convert the link address of a delivery-pending advertisement into a unique short link;
an identifier generation module, configured to generate a unique identifier for each advertisement display request, wherein the unique identifier at least includes a user unique identifier and/or a media unique identifier;
Date Recue/Date Received 2022-01-31 an identifier appending module, configured to add the described unique identifier to the information related to the advertisement display request as a parameter, and add the described unique identifier to the information related to the advertisement click as a parameter when a user clicks an advertisement;
an information verification module, configured to verify that if the advertisement click matches with the advertisement display request by the information related to the advertisement click and the information related to the advertisement display request, where if yes, identifying the advertisement click as normal, and otherwise, identifying the advertisement click as false.
a link conversion module, configured to convert the link address of a delivery-pending advertisement into a unique short link;
an identifier generation module, configured to generate a unique identifier for each advertisement display request, wherein the unique identifier at least includes a user unique identifier and/or a media unique identifier;
Date Recue/Date Received 2022-01-31 an identifier appending module, configured to add the described unique identifier to the information related to the advertisement display request as a parameter, and add the described unique identifier to the information related to the advertisement click as a parameter when a user clicks an advertisement;
an information verification module, configured to verify that if the advertisement click matches with the advertisement display request by the information related to the advertisement click and the information related to the advertisement display request, where if yes, identifying the advertisement click as normal, and otherwise, identifying the advertisement click as false.
7. The advertisement anti-fraud apparatus based on click verification in Claim 6, is characterized in that, the described a link conversion module includes:
a data query unit, configured to query that if the link address of the advertisement exists in the database, where if yes, searching and return the short link associated with the described link address of the advertisement from the described database;
a data acquisition unit, configured to acquire operational customized short link associated with the described link address of the advertisement;
a primary verification unit, configured to verify that if the described operational customized short link exists in the described database;
a data updating unit, configured to update the described operational customized short link into the described database, and return the described short link;
a link generation unit, configured to generate a short link corresponding to the described link address of the advertisement according to pre-set rules; and the described primary verification unit, further configured to verify that if the described short link generated by the pre-set rules in the database.
a data query unit, configured to query that if the link address of the advertisement exists in the database, where if yes, searching and return the short link associated with the described link address of the advertisement from the described database;
a data acquisition unit, configured to acquire operational customized short link associated with the described link address of the advertisement;
a primary verification unit, configured to verify that if the described operational customized short link exists in the described database;
a data updating unit, configured to update the described operational customized short link into the described database, and return the described short link;
a link generation unit, configured to generate a short link corresponding to the described link address of the advertisement according to pre-set rules; and the described primary verification unit, further configured to verify that if the described short link generated by the pre-set rules in the database.
8. The advertisement anti-fraud apparatus based on click verification in Claim 7, is characterized in that, the described link conversion module further includes:
a secondary verification unit, configured to verify that if the acquired link address of the advertisement has been a short link.
Date Recue/Date Received 2022-01-31
a secondary verification unit, configured to verify that if the acquired link address of the advertisement has been a short link.
Date Recue/Date Received 2022-01-31
9. The advertisement anti-fraud apparatus based on click verification in any of Claims 6 ¨ 8, is characterized in that, the described data verification module further comprises:
an identifier verification unit, configured to verify that if the unique identifiers in the information related to the advertisement click and the information related to the advertisement display request are identical.
an identifier verification unit, configured to verify that if the unique identifiers in the information related to the advertisement click and the information related to the advertisement display request are identical.
10. The advertisement anti-fraud apparatus based on click verification in any of Claims 6 ¨ 8, is characterized in that, the described data verification module further comprises:
a device verification unit, configured to verify that if the device information in the information related to the advertisement click and the information related to the advertisement display request are identical.
Date Recue/Date Received 2022-01-31
a device verification unit, configured to verify that if the device information in the information related to the advertisement click and the information related to the advertisement display request are identical.
Date Recue/Date Received 2022-01-31
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| US8321269B2 (en) * | 2004-10-26 | 2012-11-27 | Validclick, Inc | Method for performing real-time click fraud detection, prevention and reporting for online advertising |
| CN102810089B (en) * | 2011-05-30 | 2017-07-04 | 盛乐信息技术（上海）有限公司 | Short link system and implementation method based on content |
| CN104601641B (en) * | 2014-05-23 | 2018-04-06 | 腾讯科技（深圳）有限公司 | Application link sharing method, apparatus and system |
| CN106899548B (en) * | 2015-12-17 | 2020-11-13 | 北京奇虎科技有限公司 | IP address correction method and device |
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| CN109146546A (en) * | 2018-07-23 | 2019-01-04 | 广州至真信息科技有限公司 | A kind of method and device of cheating detection |
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| CN110599233B (en) * | 2019-07-30 | 2022-09-02 | 苏宁云计算有限公司 | Advertisement anti-cheating method and device based on click verification |
-
2019
- 2019-07-30 CN CN201910709722.7A patent/CN110599233B/en active Active
-
2020
- 2020-06-19 CA CA3156462A patent/CA3156462A1/en active Pending
- 2020-06-19 WO PCT/CN2020/096990 patent/WO2021017680A1/en active Application Filing
Also Published As
| Publication number | Publication date |
|---|---|
| WO2021017680A1 (en) | 2021-02-04 |
| CN110599233A (en) | 2019-12-20 |
| CN110599233B (en) | 2022-09-02 |
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