CN107992525A - The method and apparatus of ad click amount on a kind of statistics APP - Google Patents
The method and apparatus of ad click amount on a kind of statistics APP Download PDFInfo
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- CN107992525A CN107992525A CN201711099118.4A CN201711099118A CN107992525A CN 107992525 A CN107992525 A CN 107992525A CN 201711099118 A CN201711099118 A CN 201711099118A CN 107992525 A CN107992525 A CN 107992525A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
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- G—PHYSICS
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Abstract
The method and apparatus that the present invention provides ad click amount in a kind of statistics APP clients, wherein, the described method includes:It is ad-request to obtain the ad-request data packet that APP clients are sent to Advertisement Server when advertisement click events occur and record it;The ad-request data packet is sent to the Advertisement Server;When receiving the ad-request response data packet that the Advertisement Server returns, counter adds 1 automatically;The ad click amount of the APP clients is determined according to the count value of the counter of predetermined amount of time.According to the method for ad click amount on above-mentioned statistics APP, can more accurate, the reliable click volume for obtaining user and effectively clicking on, realize real pay-per-click.
Description
Technical field
The present embodiments relate to a kind of method and apparatus of ad click amount on the communications field, more particularly to statistics APP.
Background technology
Application program (Application, APP) refers to the third party application of smart mobile phone, is referred to as " mobile application ",
Also referred to as " cell-phone customer terminal ".APP clients (APPClient) refer to the application client in mobile equipment, APP clients
Running and computer send as the simple broadband internet of information, the information push between cell phone application exploitation software, except relying on
Outside immediate communication tool, become more dependent on third party and push platform.
With the popularization of the mobile terminal devices such as smart mobile phone and iPad, people gradually get used to using in APP clients
The mode of net, and domestic and international major service provider or electric business at present, have the APP clients of oneself, for example, the App of apple
Store, the Google Play Store of Google, the Ovi store of Nokia, also have the BlackBerry App of blackberry, blueberry user
World, the Marketplace of Microsoft, " wechat " etc..
APP species currently on the market is varied, including communication class, game class, amusement class, social class, practical life
Class etc..Wherein game class is most popular, the highest cell phone application application of download currently on the market, secondly social class
APP, the APP of well known social activity class have wechat, footpath between fields footpath between fields etc..The APP of the 3rd amusement class is come, it can be divided into several again
Class:Song class, player class etc..
With the popularization of intelligent terminal, mobile phone mobile applications (APP) market is expected, and numerous investors pour in
This market, so that the quantity of APP is in the growth of explosion type, various APP applications start to penetrate into side's aspect of people's life
Face.
It is well known that the APP in Android platform is free download at present, in order to get a profit, advertisement is launched on APP
As soon as becoming the important revenue source of software developer, increasing substantially for moving advertising market is so have stimulated,
The dispensing profit of advertisement is broadly divided into two kinds of displaying payment and pay-per-click, is mainly taken advantage of herein to existing under pay-per-click form
Swindleness behavior is studied.
Pay-per-click is only when user actually clicks on advertisement to visit the website of advertiser, just needs branch to pay
With.
Since pay-per-click this advertising model use, more or less cheating in advertisement, example are all there is always
Such as, number one improves by forging click volume in advertiser, realizes deception developer, and then few payment.
To prevent malicious agent from performing any attack to receive or take what one should not or pay less, while user can be protected in the charging stage
Privacy, the scheme for preventing cheating in advertisement a kind of at present is being received at present for online advertisement centered on advertiser and publisher
Take the stage centered on advertisement agency because the pattern centered on advertisement agency mean agency determine completely it is gray
Expense and the income of Application issuance business, the agent of malice may practise fraud during click behavior is calculated, and then increase
Gray expenditure, while it is likely to reduced the income of developer.
Therefore, how truly to carry out pay-per-click and prevent from practising fraud during click behavior, being one needs to solve
Major issue.
The content of the invention
The method and apparatus that many aspects of the present invention provide ad click amount on a kind of statistics APP, can be more accurate, reliable
The click volume effectively clicked on of acquisition user, realize real pay-per-click.
The method that an aspect of of the present present invention provides ad click amount in a kind of statistics APP clients, including:
Obtain the ad-request data packet that APP clients are sent to Advertisement Server when advertisement click events occur and record
It is ad-request;
The ad-request data packet is sent to the Advertisement Server;
When receiving the ad-request response data packet that the Advertisement Server returns, counter adds 1 automatically;
The ad click amount of the APP clients is determined according to the count value of the counter of predetermined amount of time.
Alternatively, the APP clients are sent out to the Advertisement Server when acquisition advertisement click events occur
The ad-request data packet sent specifically includes:
The APP clients when advertisement click events occur are obtained using API hook to send out to the Advertisement Server
The ad-request data packet sent.
Alternatively, identification bit is set in the header field or special domain of the ad-request data packet, it is described for identifying
Ad-request data packet;Or, time stamp is set in the header field or special domain of the ad-request data packet, for unique mark institute
State ad-request data packet;Or, digital signature is set in the header field or special domain of the ad-request data packet, for unique
Identify the ad-request data packet.
Alternatively, before the ad-request data packet to Advertisement Server transmission, the method is also wrapped
Include:Added in the ad-request data packet of the acquisition at least one following:Terminal device sets described in the APP clients
The IP address of terminal device and the IP address of the Advertisement Server described in No. mac standby, the APP clients.
Alternatively, the initial value of the counter is zero.
Another aspect of the present invention provides a kind of device of ad click amount in statistics APP clients, including:
Processor, for obtaining the ad-request that APP clients are sent to Advertisement Server when advertisement click events occur
Data packet and to record it be ad-request;
Transmitter, for sending the ad-request data packet to the Advertisement Server;
Receiver, the ad-request response data packet returned for receiving the Advertisement Server;
Counter, for when the receiver receives the ad-request response data packet, adding 1 automatically;
The processor, is additionally operable to determine the APP clients according to the count value of the counter of predetermined amount of time
Ad click amount.
Alternatively, the processor is used to obtain when the advertisement click events occur the APP clients to described wide
The ad-request data packet that server is sent is accused to specifically include:
The processor is used to obtain when the advertisement click events occur the APP clients to institute using API hook
State the ad-request data packet of Advertisement Server transmission.
Alternatively, the processor is additionally operable to set mark ratio in the header field or special domain of the ad-request data packet
Spy, for identifying the ad-request data packet;Or, the processor be additionally operable to the ad-request data packet header field or
Time stamp is set in special domain, for ad-request data packet described in unique mark;Or, the processor is additionally operable in the advertisement
Digital signature is set in the header field or special domain of request data package, for ad-request data packet described in unique mark.
Alternatively, the processor is additionally operable to, before the ad-request data packet is sent to the Advertisement Server,
Added in the ad-request data packet of the acquisition at least one following:The equipment of terminal device described in the APP clients
No. mac, the IP address of terminal device and the IP address of the Advertisement Server described in the APP clients.
Alternatively, the initial value of the counter is zero.
The method and apparatus of ad click amount on the statistics APP of foregoing description, more accurate, reliable can obtain user has
The click volume clicked on is imitated, realizes real pay-per-click.
Brief description of the drawings
Fig. 1 is the schematic diagram of the method flow of ad click amount in a kind of statistics APP clients of one embodiment of the invention;
Fig. 2 is the structural representation of the system of ad click amount in a kind of statistics APP clients of another embodiment of the present invention
Figure.
Embodiment
To make the purpose, technical scheme and advantage of the embodiment of the present invention clearer, below in conjunction with the embodiment of the present invention
In attached drawing, the technical solution in the embodiment of the present invention is clearly and completely described, it is clear that described embodiment is
Part of the embodiment of the present invention, instead of all the embodiments.Based on the embodiments of the present invention, those of ordinary skill in the art
All other embodiments obtained without creative efforts, belong to the scope of protection of the invention.
The terms "and/or", is only a kind of incidence relation for describing affiliated partner, and expression may have three kinds of passes
System, for example, A and/or B, can represent:Individualism A, while there are A and B, these three situations of individualism B.In addition, herein
Middle character "/", it is a kind of relation of "or" to typically represent forward-backward correlation object.In addition, the terms " system " and " network "
Often it is used interchangeably herein.
As described in Figure 1, it is the method flow of ad click amount in a kind of statistics APP clients of one embodiment of the invention
Schematic diagram.
Installing terminal equipment has various APP customer sides, such as navigation map APP customer sides, the APP customer services of each bank
End, the APP customer sides etc. of chat, the terminal device can be smart mobile phone, tablet computer or PC.
Step 101, the ad-request data that APP clients are sent to Advertisement Server when advertisement click events occur are obtained
It is ad-request to wrap and record it.
The terminal device opens the APP clients, if user clicks on advertisement link, passes through the APP clients
Ad-request data packet is sent to the Advertisement Server, meanwhile, utilize application programming interface (Application
Programming Interface, API) described in hook (hook) technical limit spacing advertisement click events occur when the APP client
The ad-request data packet sent to the Advertisement Server is held, for example, the terminal device hook functions are entitled
The data packet of verifyRequest () function, judges it for ad-request function.
After the terminal device obtains the ad-request data packet, ad-request is recorded as, for example, being denoted as ad_
Info functions.
To ensure the non-repudiation of advertising message, the confidence level of this method is further proved, the terminal device can
To be identified to the ad-request data packet, for example, the terminal device the ad-request data packet header field or
Identification bit is set in special domain, for identifying the ad-request data packet;Or, the header field in the ad-request data packet
Or time stamp is set in special domain, for ad-request data packet described in unique mark;Or, the head in the ad-request data packet
Digital signature is set in domain or special domain, for ad-request data packet described in unique mark.
In another embodiment of the invention, main two functions in the verifyRequest () function:Described in extraction
This ad related information in ad-request data packet;Public private key pair (k, s) is generated, wherein k is public key, and s is private key;To clicking on
Relevant information hash algorithm safe to use (Secure Hash Algorithm, SHA) is digitally signed;To signing this
Serial field, is signed, then issues the Advertisement Server again plus with ad-request relevant information and k by the s of generation.
The data format wherein handled in verifyRequest () function is as follows:
Click_info={ ad_info, nonce, otherinfo },
Signed_ad_click=s SHA (click_info),
Counter, click_info and k are sent to the Advertisement Server, the Advertisement Server is receiving the information
Afterwards, the Advertisement Server decrypts { SHA (click_info), counter } by k, passes through SHA algorithms signature click_
Info, contrasts with the SHA values sent, if correctly, it is real to illustrate advertisement, can then be responded, so as in APP client
End shows advertisement.Otherinfo parts in wherein click_info contain the APP clients institute for performing ad click
With stating the IP of the equipment mac of terminal device, the IP address of terminal device described in the APP clients and the Advertisement Server
At least one of location (ensures the security of user information) by some processing, this has further ensured click letter to advertiser
The confidence level and authenticity of breath.
Step 102, the ad-request data packet is sent to the Advertisement Server.
The terminal device sends the ad-request data packet after processing to the Advertisement Server.
Step 103, when receiving the ad-request response data packet that the Advertisement Server returns, counter adds 1 automatically.
The initial value of the counter is zero, and the APP clients of the terminal device receive the Advertisement Server
After the ad-request response data packet of transmission, equally carry out hook, for example, Advertisement Server respond when hook communication bags function
Entitled verifyResponse () function, intercepts and captures the ad-request response data packet, once intercept the ad-request number of responses
According to bag, that effective user that means once to succeed clicks on the generation of behavior, and then counter is automatically plus 1.
Step 104, the ad click of the APP clients is determined according to the count value of the counter of predetermined amount of time
Amount.
For example, the initial value of the counter is zero, according to the predetermined amount of time consulted with advertiser (for example, clearing week
Phase), according to the counting once updated before the ad-request response data packet of the last received Advertisement Server transmission
The count value of device, the count value for determining the counter is the ad click amount of the predetermined amount of time, with the advertising service
The data of device end record are contrasted, to know behavior of the advertiser with the presence or absence of deception click volume.
As described in Figure 2, it is the knot of the system of ad click amount in a kind of statistics APP clients of another embodiment of the present invention
Structure schematic diagram, the system of ad click amount includes the dress of ad click amount in statistics APP clients in the statistics APP clients
Put 20 and Advertisement Server 21.
The device of ad click amount can be terminal device in the statistics APP clients, such as smart mobile phone, tablet electricity
Brain or PC, the device of ad click amount is provided with various APP customer sides in the statistics APP clients, such as navigates
Map APP customer sides, the APP customer sides of each bank, the APP customer sides etc. of chat.
The device of ad click amount includes in the statistics APP clients:Transmitter (transmitter) 201, receiver
(Receiver) 202, processor (processor) 203, memory (memory) 204, counter 205 and bus 206;Wherein,
The transmitter 201, the receiver 202, the processor 203, the memory 204 and the counter 205 it is mutual it
Between communicated by the bus 206.
In embodiments of the present invention, the processor 203 can be central processing unit (Central Processing
Unit, CPU), the processor 203 can also be other general controls processors, digital signal processor (Digital
Signal Processing, DSP), application-specific integrated circuit (Application Specific Integrated Circuit,
ASIC), field programmable gate array (Field-Programmable Gate Array, FPGA) or other programmable logic
Device, discrete gate or transistor logic, discrete hardware components etc..The general controls processor can be at microcontroller
Manage device either any conventional control processor, such as microcontroller etc..
The memory 204 is used for store program codes or instruction, and said program code includes computer-managed instruction, institute
State processor 203 to be used to perform program code or the instruction that the memory 204 stores so that the transmitter 201, described connect
Receive device 202 and the processor 203 performs relevant function, it is described in detail below.The memory 204 may include at a high speed
RAM memory, it is also possible to further include nonvolatile memory (non-volatile memory), a for example, at least disk is deposited
Reservoir.
The bus 206 can be industry standard architecture (Industry Standard Architecture, ISA)
Bus, Peripheral Component Interconnect standard (Peripheral Component Interconnect, PCI) bus or extension industry mark
Quasi- structure (Extended Industry Standard Architecture, EISA) bus etc..206 system of bus can be with
It is divided into address bus, data/address bus, controlling bus etc..For ease of representing, only represented in figure with a thick line, it is not intended that only
There are a bus or a type of bus.
The processor 203, sends to Advertisement Server 21 for obtaining APP clients when advertisement click events occur
Ad-request data packet and to record it be ad-request.
The terminal device opens the APP clients, if user clicks on advertisement link, the transmitter 201 passes through
The APP clients send ad-request data packet to the Advertisement Server 21, meanwhile, the processor 203 utilizes API
The APP clients are sent described wide to the Advertisement Server 21 when advertisement click events described in hook technical limit spacings occur
Request data package is accused, for example, the data packet of entitled the verifyRequest () function of the processor 203hook functions, judges
It is ad-request function.
After the processor 203 obtains the ad-request data packet, ad-request is recorded as, for example, being denoted as ad_
Info functions.
To ensure the non-repudiation of advertising message, the confidence level of this method is further proved, the processor 203 can
To be identified to the ad-request data packet, for example, the processor 203 the ad-request data packet header field or
Identification bit is set in special domain, for identifying the ad-request data packet;Or, the header field in the ad-request data packet
Or time stamp is set in special domain, for ad-request data packet described in unique mark;Or, the head in the ad-request data packet
Digital signature is set in domain or special domain, for ad-request data packet described in unique mark.
In another embodiment of the invention, the processor 203 handles main in the verifyRequest () function
Two functions:Extract this ad related information in the ad-request data packet;Public private key pair (k, s) is generated, wherein k is public affairs
Key, s are private key;It is digitally signed to clicking on relevant information using SHA;To a series of this field of signing, add and advertisement
Request relevant information and k are signed again by the s of generation, and then, the ad-request data packet is issued institute by the transmitter 201
State Advertisement Server 21.
The data format wherein handled in verifyRequest () function is as follows:
Click_info={ ad_info, nonce, otherinfo },
Signed_ad_click=s SHA (click_info),
Counter, click_info and k are sent to the Advertisement Server 21, the advertisement clothes by the transmitter 201
Device 21 be engaged in after the information is received, the Advertisement Server 21 decrypts { SHA (click_info), counter } by k, passes through
SHA algorithms signature click_info, contrasts with the SHA values sent, if correctly, it is real to illustrate advertisement, can then be carried out
Response, to show advertisement in APP clients.Otherinfo parts in wherein click_info, which contain, performs advertisement point
The equipment mac of terminal device described in the APP clients hit, the IP address of terminal device described in the APP clients and
At least one of IP address of the Advertisement Server 21 (ensures the security of user information) by some processing, this is into one
Walk the confidence level and authenticity that click information has been ensured to advertiser.
The transmitter 201 is used to send the ad-request data packet to the Advertisement Server 21, for example, the hair
Device 201 is sent to be used to send the ad-request data packet after processing to the Advertisement Server 21.
The initial value of the counter 205 is zero, when the receiver 202 receives the wide of the return of Advertisement Server 21
When accusing request response data packet, the counter 205 is used to add 1 automatically.
After the receiver 202 receives the ad-request response data packet that the Advertisement Server 21 is sent, the processing
Device 203 equally carries out hook, for example, the function of hook communication bags is entitled when the Advertisement Server 21 responds
VerifyResponse () function, the processor 203 intercepts and captures the ad-request response data packet, once intercept the advertisement
Request response data packet, that effective user that means once to succeed click on the generation of behavior, and then the counter 205 is automatic
Add 1.
The processor 203, is additionally operable to determine the APP according to the count value of the counter 205 of predetermined amount of time
The ad click amount of client.
For example, the predetermined amount of time (for example, billing cycle) that 203 basis of processor and advertiser consult, according to most
The counter 205 once updated before the ad-request response data packet that closely once the received Advertisement Server 21 is sent
Count value, determine the counter 205 the count value be the predetermined amount of time ad click amount, with the advertising service
The data of 21 end of device record are contrasted, to know behavior of the advertiser with the presence or absence of deception click volume.
In conclusion on the statistics APP of foregoing description ad click amount method and apparatus, can be more accurate, reliable
The click volume that user effectively clicks on is obtained, realizes real pay-per-click, can either realize prevention advertiser deception developer's point
The amount of hitting, while ensured the privacy of ordinary user.
Further, using API hook technologies, the request process after ad click and server can't be responded
Journey has an impact, and can realize the reliable statistics to hits.Using digital signature technology, complete identity sum number can be realized
According to certification target, the statistics for making advertiser trust can be produced.
In several embodiments provided herein, it should be understood that disclosed system, apparatus and method can be with
Realize by another way.For example, device embodiment described above is only schematical, for example, the module or
The division of unit, is only a kind of division of logic function, can there is other dividing mode, such as multiple units when actually realizing
Or component can combine or be desirably integrated into another system, or some features can be ignored, or not perform.It is another, institute
Display or the mutual coupling, direct-coupling or communication connection discussed can be by some interfaces, device or unit
INDIRECT COUPLING or communication connection, can be electrical, machinery or other forms.
The unit illustrated as separating component may or may not be physically separate, be shown as unit
The component shown may or may not be physical location, you can with positioned at a place, or can also be distributed to multiple
In network unit.Some or all of unit therein can be selected to realize the mesh of this embodiment scheme according to the actual needs
's.
In addition, each functional unit in each embodiment of the application can be integrated in a processing unit, can also
That unit is individually physically present, can also two or more units integrate in a unit.Above-mentioned integrated list
Member can both be realized in the form of hardware, can also be realized in the form of SFU software functional unit.
If the integrated unit is realized in the form of SFU software functional unit and is used as independent production marketing or use
When, it can be stored in a computer read/write memory medium.Based on such understanding, the technical solution of the application is substantially
The part to contribute in other words to the prior art or all or part of the technical solution can be in the form of software products
Embody, which is stored in a storage medium, including some instructions are used so that a computer
Equipment (can be personal computer, Advertisement Server, or network equipment etc.) or processor (processor) perform the application
The all or part of step of each embodiment the method.And foregoing storage medium includes:USB flash disk, mobile hard disk, read-only storage
Device (Read-Only Memory, ROM), random access memory (Random Access Memory, RAM), magnetic disc or light
Disk etc. is various can be with the medium of store program codes.
The above, above example is only to illustrate the technical solution of the application, rather than its limitations;Although with reference to before
Embodiment is stated the application is described in detail, it will be understood by those of ordinary skill in the art that:It still can be to preceding
State the technical solution described in each embodiment to modify, or equivalent substitution is carried out to which part technical characteristic;And these
Modification is replaced, and the essence of appropriate technical solution is departed from the spirit and scope of each embodiment technical solution of the application.
Claims (10)
1. a kind of method of ad click amount in statistics APP clients, it is characterised in that including:
Obtain the ad-request data packet that APP clients are sent to Advertisement Server when advertisement click events occur and record it and be
Ad-request;
The ad-request data packet is sent to the Advertisement Server;
When receiving the ad-request response data packet that the Advertisement Server returns, counter adds 1 automatically;
The ad click amount of the APP clients is determined according to the count value of the counter of predetermined amount of time.
2. the method as described in claim 1, it is characterised in that described to obtain the APP when advertisement click events occur
Client is specifically included to the ad-request data packet that the Advertisement Server is sent:
Obtain what the APP clients when advertisement click events occur were sent to the Advertisement Server using API hook
The ad-request data packet.
3. the method as described in claim 1, it is characterised in that the method further includes:
Identification bit is set in the header field or special domain of the ad-request data packet, for identifying the ad-request data
Bag;Or
Time stamp is set in the header field or special domain of the ad-request data packet, for ad-request data described in unique mark
Bag;Or
Digital signature is set in the header field or special domain of the ad-request data packet, for ad-request described in unique mark
Data packet.
4. the method as described in claim 1, it is characterised in that send the ad-request to the Advertisement Server described
Before data packet, the method further includes:
Added in the ad-request data packet of the acquisition at least one following:Terminal device described in the APP clients
The IP address of terminal device and the IP address of the Advertisement Server described in equipment mac, the APP clients.
5. the method as described in claim 1-4 any one, it is characterised in that the initial value of the counter is zero.
A kind of 6. device of ad click amount in statistics APP clients, it is characterised in that including:
Processor, for obtaining the ad-request data that APP clients are sent to Advertisement Server when advertisement click events occur
It is ad-request to wrap and record it;
Transmitter, for sending the ad-request data packet to the Advertisement Server;
Receiver, the ad-request response data packet returned for receiving the Advertisement Server;
Counter, for when the receiver receives the ad-request response data packet, adding 1 automatically;
The processor, is additionally operable to determine the wide of the APP clients according to the count value of the counter of predetermined amount of time
Accuse click volume.
7. device as claimed in claim 6, it is characterised in that the processor is used to obtain the advertisement click events generation
Shi Suoshu APP clients are specifically included to the ad-request data packet that the Advertisement Server is sent:
The processor is used to obtain when the advertisement click events occur the APP clients to described wide using API hook
Accuse the ad-request data packet that server is sent.
8. device as claimed in claim 6, it is characterised in that
The processor is additionally operable to set identification bit in the header field or special domain of the ad-request data packet, for identifying
The ad-request data packet;Or
The processor is additionally operable to set time stamp in the header field or special domain of the ad-request data packet, for unique mark
The ad-request data packet;Or
The processor is additionally operable to set digital signature in the header field or special domain of the ad-request data packet, for unique
Identify the ad-request data packet.
9. device as claimed in claim 6, it is characterised in that the processor is additionally operable to, and is sent out to the Advertisement Server
Before sending the ad-request data packet, added in the ad-request data packet of the acquisition at least one following:The APP
The IP address of terminal device and the advertising service described in the equipment mac of terminal device described in client, the APP clients
The IP address of device.
10. the device as described in claim 6-9 any one, it is characterised in that the initial value of the counter is zero.
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Cited By (3)
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CN110599233A (en) * | 2019-07-30 | 2019-12-20 | 苏宁云计算有限公司 | Advertisement anti-cheating method and device based on click verification |
CN113191823A (en) * | 2021-05-21 | 2021-07-30 | 聚好看科技股份有限公司 | Method and server for targeted regional advertisement delivery |
CN113191800A (en) * | 2021-04-23 | 2021-07-30 | 广东便捷神科技股份有限公司 | Method and device for counting click rate of advertisements on APP |
-
2017
- 2017-11-09 CN CN201711099118.4A patent/CN107992525A/en not_active Withdrawn
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CN113191800A (en) * | 2021-04-23 | 2021-07-30 | 广东便捷神科技股份有限公司 | Method and device for counting click rate of advertisements on APP |
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