CA2857350C - Generating sponsored story units including related posts and input elements - Google Patents

Generating sponsored story units including related posts and input elements Download PDF

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Publication number
CA2857350C
CA2857350C CA2857350A CA2857350A CA2857350C CA 2857350 C CA2857350 C CA 2857350C CA 2857350 A CA2857350 A CA 2857350A CA 2857350 A CA2857350 A CA 2857350A CA 2857350 C CA2857350 C CA 2857350C
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CA
Canada
Prior art keywords
user
story
viewing user
social networking
sponsored story
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Expired - Fee Related
Application number
CA2857350A
Other languages
English (en)
French (fr)
Other versions
CA2857350A1 (en
Inventor
Paul Adams
Carol Chia-Fan Pai
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Meta Platforms Inc
Original Assignee
Facebook Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Facebook Inc filed Critical Facebook Inc
Priority to CA2996727A priority Critical patent/CA2996727A1/en
Publication of CA2857350A1 publication Critical patent/CA2857350A1/en
Application granted granted Critical
Publication of CA2857350C publication Critical patent/CA2857350C/en
Expired - Fee Related legal-status Critical Current
Anticipated expiration legal-status Critical

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Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/40—Business processes related to social networking or social networking services
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/40—Business processes related to social networking or social networking services
    • G06Q10/42—Determination of affinities or common interests between users
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/40—Business processes related to social networking or social networking services
    • G06Q10/48—Business processes related to social networking or social networking services using social graphs
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0276—Advertisement creation
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0282—Rating or review of business operators or products
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L51/00—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
    • H04L51/52—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail for supporting social networking services
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/2866—Architectures; Arrangements
    • H04L67/30—Profiles
    • H04L67/306—User profiles
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/535—Tracking the activity of the user

Landscapes

  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Marketing (AREA)
  • Theoretical Computer Science (AREA)
  • General Business, Economics & Management (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Tourism & Hospitality (AREA)
  • Operations Research (AREA)
  • Quality & Reliability (AREA)
  • Human Resources & Organizations (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Game Theory and Decision Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
  • Computing Systems (AREA)
CA2857350A 2012-01-11 2013-01-09 Generating sponsored story units including related posts and input elements Expired - Fee Related CA2857350C (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
CA2996727A CA2996727A1 (en) 2012-01-11 2013-01-09 Generating sponsored story units including related posts and input elements

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US13/348,489 US10565661B2 (en) 2012-01-11 2012-01-11 Generating sponsored story units including related posts and input elements
US13/348,489 2012-01-11
PCT/US2013/020880 WO2013106467A1 (en) 2012-01-11 2013-01-09 Generating sponsored story units including related posts and input elements

Related Child Applications (1)

Application Number Title Priority Date Filing Date
CA2996727A Division CA2996727A1 (en) 2012-01-11 2013-01-09 Generating sponsored story units including related posts and input elements

Publications (2)

Publication Number Publication Date
CA2857350A1 CA2857350A1 (en) 2013-07-18
CA2857350C true CA2857350C (en) 2018-04-24

Family

ID=48744713

Family Applications (2)

Application Number Title Priority Date Filing Date
CA2857350A Expired - Fee Related CA2857350C (en) 2012-01-11 2013-01-09 Generating sponsored story units including related posts and input elements
CA2996727A Abandoned CA2996727A1 (en) 2012-01-11 2013-01-09 Generating sponsored story units including related posts and input elements

Family Applications After (1)

Application Number Title Priority Date Filing Date
CA2996727A Abandoned CA2996727A1 (en) 2012-01-11 2013-01-09 Generating sponsored story units including related posts and input elements

Country Status (6)

Country Link
US (1) US10565661B2 (enExample)
JP (3) JP6178338B2 (enExample)
KR (2) KR20140113941A (enExample)
AU (1) AU2013208061B2 (enExample)
CA (2) CA2857350C (enExample)
WO (1) WO2013106467A1 (enExample)

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US9235321B2 (en) 2012-11-14 2016-01-12 Facebook, Inc. Animation sequence associated with content item
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US9218188B2 (en) 2012-11-14 2015-12-22 Facebook, Inc. Animation sequence associated with feedback user-interface element
US9245312B2 (en) 2012-11-14 2016-01-26 Facebook, Inc. Image panning and zooming effect
US9081410B2 (en) 2012-11-14 2015-07-14 Facebook, Inc. Loading content on electronic device
US9684935B2 (en) * 2012-11-14 2017-06-20 Facebook, Inc. Content composer for third-party applications
US9696898B2 (en) 2012-11-14 2017-07-04 Facebook, Inc. Scrolling through a series of content items
US9547416B2 (en) 2012-11-14 2017-01-17 Facebook, Inc. Image presentation
US9507757B2 (en) 2012-11-14 2016-11-29 Facebook, Inc. Generating multiple versions of a content item for multiple platforms
US9547627B2 (en) 2012-11-14 2017-01-17 Facebook, Inc. Comment presentation
US9606717B2 (en) 2012-11-14 2017-03-28 Facebook, Inc. Content composer
US11568008B2 (en) * 2013-03-13 2023-01-31 Plentyoffish Media Ulc Apparatus, method and article to identify discrepancies between clients and in response prompt clients in a networked environment
US9672289B1 (en) 2013-07-23 2017-06-06 Plentyoffish Media Ulc Apparatus, method and article to facilitate matching of clients in a networked environment
US20150127418A1 (en) * 2013-11-01 2015-05-07 Facebook, Inc. Notifying an advertiser of high engagement posts in a social networking system
US9870465B1 (en) 2013-12-04 2018-01-16 Plentyoffish Media Ulc Apparatus, method and article to facilitate automatic detection and removal of fraudulent user information in a network environment
CN104660496B (zh) 2015-01-28 2018-09-25 腾讯科技（深圳）有限公司 一种信息处理方法、客户端及服务器
EP3273645B1 (en) * 2015-03-19 2021-01-13 Tencent Technology Shenzhen Company Limited Information processing method, terminal and computer storage medium
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Also Published As

Publication number Publication date
CA2996727A1 (en) 2013-07-18
KR20140113941A (ko) 2014-09-25
JP2017188162A (ja) 2017-10-12
US20130179504A1 (en) 2013-07-11
KR20190082983A (ko) 2019-07-10
AU2013208061A1 (en) 2014-06-19
WO2013106467A1 (en) 2013-07-18
JP2019023943A (ja) 2019-02-14
AU2013208061B2 (en) 2018-01-18
JP6440781B2 (ja) 2018-12-19
JP6178338B2 (ja) 2017-08-09
JP2015505109A (ja) 2015-02-16
CA2857350A1 (en) 2013-07-18
US10565661B2 (en) 2020-02-18

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EEER Examination request

Effective date: 20140528

MKLA Lapsed

Effective date: 20210111