CA2625260A1 - Complementary package - Google Patents

Complementary package Download PDF

Info

Publication number
CA2625260A1
CA2625260A1 CA002625260A CA2625260A CA2625260A1 CA 2625260 A1 CA2625260 A1 CA 2625260A1 CA 002625260 A CA002625260 A CA 002625260A CA 2625260 A CA2625260 A CA 2625260A CA 2625260 A1 CA2625260 A1 CA 2625260A1
Authority
CA
Canada
Prior art keywords
package
complementary
adjacent
upside down
packages
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Abandoned
Application number
CA002625260A
Other languages
French (fr)
Inventor
Pepijn Rutger Ruben Van Der Krogt
Guillermo Weyland
Fernando Moreira Muniz-Simas
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Unilever PLC
Original Assignee
Unilever Plc
Pepijn Rutger Ruben Van Der Krogt
Guillermo Weyland
Fernando Moreira Muniz-Simas
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Unilever Plc, Pepijn Rutger Ruben Van Der Krogt, Guillermo Weyland, Fernando Moreira Muniz-Simas filed Critical Unilever Plc
Publication of CA2625260A1 publication Critical patent/CA2625260A1/en
Abandoned legal-status Critical Current

Links

Classifications

    • BPERFORMING OPERATIONS; TRANSPORTING
    • B65CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
    • B65DCONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
    • B65D21/00Nestable, stackable or joinable containers; Containers of variable capacity
    • B65D21/02Containers specially shaped, or provided with fittings or attachments, to facilitate nesting, stacking, or joining together
    • B65D21/0201Containers specially shaped, or provided with fittings or attachments, to facilitate nesting, stacking, or joining together stackable or joined together side-by-side
    • B65D21/0202Containers specially shaped, or provided with fittings or attachments, to facilitate nesting, stacking, or joining together stackable or joined together side-by-side and loosely interengaged by integral complementary shapes

Abstract

The invention is directed to a package with sides that are complementary to an adjacent package. The package can have convex and concave portions and can create a puzzle-like appearance when displayed in a group.

Description

Labeling is also another means for enhancing the marketing appeal of packages. Unfortunately, however, marketers typically focus on package labels individually, and such labeling has a limited impact on catching consumer attention.

It is of increasing interest to develop a packaging system that will be exceptionally attractive to customers, regardless of the labeling type. This invention, therefore, is directed to a package that has at least one side that is complementary to a side of an adjacent package, regardless if both packages are right side up, upside down, or in any combination thereof. The package of this invention creates a puzzle-like appearance when displayed in a group, is very attractive and catches a consumer's attention when products are packaged therein.

Additional Information Efforts have been disclosed for making packages. In U.S.
Patent Nos. DES 416,199, DES 507,748, 3,537,498, 5,156,285 and 5,350,078, bottles suitable for gripping are disclosed.
Other efforts have been disclosed for making packages. In U.S. Application, Publication Nos. 2003/0031851 Al and 2003/0075521 Al, bottles for consumer products are described.

Still other efforts have been disclosed for making packages. In U.S. Application Publication No. 2004/0232023 Al, an asymmetric package that creates an illusion of animation is described.
None of the additional information above describes a package comprising at least one side that is complimentary to a side on another package sitting adjacent thereto.

Summnary of the Invention In a first aspect, the present invention is directed to a package comprising at least one side that is suitable to be complementary with a side on an adjacent (or juxtaposed) package, regardless if the package and the adjacent package are both upside down, right side up or in any combination thereof.

In a second aspect, the present invention is directed to a method for marketing products with a group of packages comprising the package described in the first aspect of this invention.

Package, as used herein, is defined to mean a container suitable to contain consumer products whereby such a container is not limited to any shape or size and can comprise, for example, metal, glass, plastic, wood or paperboard, with the proviso that the package does not have 100% of its corners at right angles. Complementary, as used herein, means an item having a curve or portion that completes or contributes to another curve or portion (on an item adjacent thereto), resulting in a group of items that appear to be puzzle-like in appearance when each member of the group is placed side by side. Puzzle-like means having complementary convex and concave portions, and does not require physically interlocking portions.
Brief Description of the Drawings The subject matter which is regarded as the invention is particularly pointed out and distinctly claimed in the concluding portion of the specification. The invention, however, may be best understood by reference to the following description taken in conjunction with the accompanying drawing figures in which:

Figures 1 depicts illustrative packaging suitable for use in this invention and displayed right side up;

Figures 2 and 3 depict groups of illustrative packaging suitable for use in this invention displayed right side up and upside down, and upside down, respectively; and Figure 4 depicts groups of illustrative packaging suitable for use in this invention having a random and complementary display pattern.
Detailed Description of the Preferred Embodiments There is no limitation with respect to the type of package that may be used in this invention other than that the package is one which is suitable to contain a consumer product, and especially, a food product. Such a package typically comprises metal, glass, paperboard or plastic.
In a preferred embodiment, however, the package of the present invention is a squeezable plastic comprising polyethylene, polypropylene, polyethylene terephthalate, ethylene-vinyl alcohol, combinations thereof, or the like.
In an especially preferred embodiment, the package of the present invention is a bottle comprising polypropylene wherein the bottle is equipped with a cap suitable for a squeeze bottle and is able to stand right side up and upside down. In yet another especially preferred 5 embodiment, the package of this invention comprises at least two sides that are complementary and opposite each other, and therefore, when adjacent to a package that is substantially the same, and preferably identical, the package of this invention will complement a concave or convex portion of an adjacent package positioned, for example, to its right and left.

The consumer products suitable for use with the package of this invention include hair care products, skin care products, soap, detergents, beverages and food products.
The preferred products suitable for use with the package of this invention are food products like mayonnaise, tartar sauce, salad dressings, cheese condiments, mustard, ketchup, relish, margarine and dipping sauces. The most preferred products suitable for use in this invention are food products made commercially available by Unilever under the Hellmann's0 and/or Knorro brand names.

As to any labeling that may be employed with the package of this invention, it is particularly noted that there is no limitation with respect to how the label is applied to the package other than that the label can withstand package shipping conditions and not contaminate any consumer product compositions present within the package.
Illustrative and non-limiting examples of the type of label that may be used/applied in this invention include those which are shrink-wrapped, etched on, painted on, glued on with an adhesive or impregnated within the material used to make the package (which is preferably at least translucent, and most preferably, transparent).

Typically, at least 30% of the total area of the visual external surface of the package of this invention is covered with label, and preferably, from about 40% to about 60%, and most preferably, from about 65% to about 90%, including all ranges subsumed therein. In an especially preferred embodiment, the label used is a shrink-wrap label.

Turning to the Figures, Figure 1 shows illustrative (label free) packaging suitable for use in this invention and in the form of two complementary bottles 10a and lOb. For illustrative purposes only, the complementary bottles l0a and lOb (which preferably are identical) are both shown standing right side up and resting on their bottoms 10a1 and lObl, respectively, whereby complementary bottle 10a has a front surface 10a3, a back surface 10a5, and preferably, a cap 10a7, and complementary bottle lOb has a front surface 10b3, a back surface 10b5, and preferably, a cap 10b7.

Joint 12 is formed by right side up convex surface 14 on complementary bottle l0a and right side up concave surface 16 on complementary bottle lOb.

Turning to Figure 2, shown are complementary bottles l0a and l0b with complementary bottle l0a resting on its bottom 10a1 and complementary bottle lOb resting on its cap 10b7.
Front surface 10a3 is positioned as described in Figure 1;
however, front surface 10b3 as shown in Figure 2 is reversed (i.e., occupying the position of back surface 10b5 of Figure 1) and inverted on bottle lOb.

Joint 12' is formed by right side up convex surface 14 of complementary bottle l0a and upside down concave surface 16' on complementary bottle 10b (which also comprises an upside down convex surface 14'). It is within the scope of this invention for two complementary packages such as bottles 10al and lObl to be side-by-side and upside down so that the bottles are adjacent and preferably resting on their respective caps 10a7 and 10b7 to create a joint consisting of two inverted surfaces (demonstrated in Figure 3 at Joint 1211).
Turning to Figure 4, shown are groups of illustrative packaging 18 and 18" as described in this invention. Row A
shows complementary packages illustrated as bottles in a two up, two down arrangement. The bottles in the arrangement have convex and concave portions shown as x (right side up convex, corresponding to 14); v (right side up and concave, corresponding to 16); x' (upside down and convex, corresponding to 14') and v' (upside down and concave, corresponding to 16'), and therefore, at least two complementary portions. Joints I, II, III and IV are created by making combinations of the convex and concave portions. It is particularly noted that row A begins with right side up and convex portion x, and therefore, back surfaces 10a5 and l0b5 (as shown in Figure 1) are now depicted facing forward, demonstrating that the packages of this invention can at least be rotated 1800 in either direction to create joints and a puzzle-like appearance.
Row B shows complementary packages illustrated as bottles in a one up, one down arrangement. The row begins with a right side up concave portion v and joints I and III are created by making combinations of the convex and concave portions. It should be understood that(as it relates to the bottles)the front left L of row A is the back right R in row B and the front right r in row A is the back left 1 in row B.
Looking at groups 18 and 18', a puzzle-like appearance (which is attractive to consumers) is created, for example, by aligning at least one complementary portion of one package with at least one complementary portion of another package, placed adjacent thereto whereby convex and concave portions align to form joints.

As to any labels which may be used in this invention, such labels become part of or are applied on to the packages in preferably the same manner or orientation, meaning that the top of the label and the bottom of label on each package is essentially in the same place regardless if the package is right side up or upside down (depicted in Z of Figure 4).
Moreover, if desired, the labels employed on each individual package can optionally be complementary (or continuing) to each other as shown in row A and at connective portions t and t". A more detailed description of complementary or continuing labels is described in commonly owned U.S. Application No. 11/269,405, entitled, "Packaging with Continuing Labels," to van der Krogt et al, the disclosure of which is incorporated herein by reference. Another alternative is for the labels employed to be independent of each other as shown in row B.
Labeling to the sides and backs of the packages of this invention is not typically required, but is often desired so that consumer nutritional information and additional advertising techniques may be employed in order for marketers to take full advantage of the limited surface area of the packages described herein.

Claims (10)

1. A package comprising:
(a) a body; and (b) a first complementary section opposite a second complementary section wherein the first complementary section is convex and the second complementary section is concave, the package when placed adjacent to a second substantially the same or identical package results in a joint that comprises two complementary sections.
2. The package according to claim 1 wherein the package and adjacent package are right side up.
3. The package according to claim 1 wherein the package and adjacent package are upside down.
4. The package according to claim 1 wherein the package and adjacent package are not simultaneously right side up or simultaneously upside down.
5. The package according to claim 1 wherein the package is a plastic bottle with a cap.
6. The package according to claim 1 wherein the package comprises hair care product, skin care product, soap, detergent, beverage or a food product.
7. The package according to claim 1 wherein the package comprises mayonnaise, tartar sauce, salad dressing, cheese condiment, mustard, relish, ketchup, margarine or a dipping sauce.
8. The package according to claim 1 wherein the package can comprise a label.
9. A method for marketing products comprising the steps of:
(a) lining up packages comprising a body having first and second complementary sections opposite each other;
(b) creating a joint that comprises two complementary sections; and (c) creating a puzzle-like appearance.
10. The method for marketing products according to claim 9 wherein the packages are right side up, upside down, or a combination thereof.
CA002625260A 2005-11-08 2006-10-18 Complementary package Abandoned CA2625260A1 (en)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US11/269,319 2005-11-08
US11/269,319 US20070102320A1 (en) 2005-11-08 2005-11-08 Complementary package
PCT/EP2006/010058 WO2007054188A1 (en) 2005-11-08 2006-10-18 Complementary package

Publications (1)

Publication Number Publication Date
CA2625260A1 true CA2625260A1 (en) 2007-05-18

Family

ID=37499661

Family Applications (1)

Application Number Title Priority Date Filing Date
CA002625260A Abandoned CA2625260A1 (en) 2005-11-08 2006-10-18 Complementary package

Country Status (8)

Country Link
US (1) US20070102320A1 (en)
EP (1) EP1951586A1 (en)
AR (1) AR056776A1 (en)
BR (1) BRPI0619686A2 (en)
CA (1) CA2625260A1 (en)
RU (1) RU2008122906A (en)
WO (1) WO2007054188A1 (en)
ZA (1) ZA200803657B (en)

Families Citing this family (9)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
USD643295S1 (en) 2008-04-04 2011-08-16 Mcneil-Ppc, Inc. Bottle
US8104618B2 (en) * 2008-04-04 2012-01-31 Mcneil-Ppc, Inc. Primary packaging and display therefor
USRE48027E1 (en) * 2008-12-19 2020-06-02 Double Double D, Llc Environmentally friendly liquid container and method of manufacture
MX2011006573A (en) * 2008-12-19 2011-12-06 Double Double D Llc Environmentally friendly liquid container and method of manufacture.
JP2016518292A (en) * 2013-05-17 2016-06-23 ネステク ソシエテ アノニム Package for consumable products and method of use
US10035621B2 (en) 2015-04-08 2018-07-31 Double Double D, Llc Multi-barrier bottles having tabbed preforms, and methods of forming the same
US10486847B1 (en) * 2015-04-09 2019-11-26 Creative Edge Design Group, Ltd. Bottle with center pour opening, contoured handle, and contoured profile for interlocking during stacking/transport
GR1009669B (en) * 2018-10-10 2019-12-12 Ηλιας Δημητριου Γεωργακουδης Primary packaging bottle of special design the plan view of which forms a cycle from which two successive quarters are removed
CN114829271A (en) * 2019-12-18 2022-07-29 雀巢产品有限公司 Container with lug

Family Cites Families (8)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
NL7400267A (en) * 1973-01-13 1974-07-16
FR2292639A1 (en) * 1974-11-29 1976-06-25 Carnaud Total Interplastic Identical bottle set packet - incorporates complementary bottle groups inverted and right way up with means for holding together
DE8708115U1 (en) * 1987-06-09 1987-08-13 Neowell-Singer-Kosmetik Joachim Singer, 6901 Mauer, De
WO1994002369A1 (en) * 1991-03-01 1994-02-03 Plastic Processing Corporation Dual bottle container
DE20210907U1 (en) * 2002-07-19 2004-02-12 Asbach Gmbh Multi-purpose bottle has a detent in one aspect of the outer wall that is a mirror image of the curvature on the other side of the same bottle
US6964345B2 (en) * 2003-04-16 2005-11-15 Silgan Plastics Corporation Bottle with faceted surfaces and recessed panel
US7661549B2 (en) * 2003-09-30 2010-02-16 Pamela Rae Mutually engagable twin personal care bottles
USD532694S1 (en) * 2004-04-29 2006-11-28 Plastipak Packaging, Inc. Container

Also Published As

Publication number Publication date
RU2008122906A (en) 2009-12-20
US20070102320A1 (en) 2007-05-10
AR056776A1 (en) 2007-10-24
EP1951586A1 (en) 2008-08-06
ZA200803657B (en) 2009-09-30
WO2007054188A1 (en) 2007-05-18
BRPI0619686A2 (en) 2011-10-11

Similar Documents

Publication Publication Date Title
US20070102316A1 (en) Packaging with continuing labels
CA2625260A1 (en) Complementary package
US20040232023A1 (en) Asymmetric package for market appeal
US11472146B2 (en) Flexible containers having improved seam and methods of making the same
US9688459B2 (en) Disposable flexible containers having surface elements
US6709017B2 (en) Indicia for containers
US20130292413A1 (en) Flexible Containers With Multiple Product Volumes
Grundey FUNCTIONALITY OF PRODUCT PACKAGING: SURVEYING CONSUMERS'ATTITUDE TOWARDS SELECTED COSMETIC BRANDS (i)
CN104470822A (en) Carton with article protection flap
CN106573713B (en) With the carton for reinforcing handle
CN104245532A (en) Carton with insert
US20100133136A1 (en) Consumer package having a viewing angle dependent appearance
US20100089857A1 (en) Jar
CA2948885C (en) Faceted container
EP3152118B1 (en) Faceted container
US20100089856A1 (en) Jar
US20090242444A1 (en) Carton with advertising means
US20090320338A1 (en) Bottle Back Label Burst
JP5567099B2 (en) Packaging for bottle
JP2003341718A (en) Premium mounting plate for multipack
Sand et al. Packaging that sells
JP3215692U (en) Novelty piece for bottle-shaped products
JP2008522904A (en) Packaging for disposable items
USD480970S1 (en) Connector for use in packaging aerosol containers
Meyers et al. The commercial power of packaging

Legal Events

Date Code Title Description
FZDE Discontinued