CA2509977A1 - Shopping cart with advertising display frames - Google Patents
Shopping cart with advertising display frames Download PDFInfo
- Publication number
- CA2509977A1 CA2509977A1 CA002509977A CA2509977A CA2509977A1 CA 2509977 A1 CA2509977 A1 CA 2509977A1 CA 002509977 A CA002509977 A CA 002509977A CA 2509977 A CA2509977 A CA 2509977A CA 2509977 A1 CA2509977 A1 CA 2509977A1
- Authority
- CA
- Canada
- Prior art keywords
- shopping cart
- promotional
- wall
- sheet
- panel
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Abandoned
Links
Classifications
-
- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F21/00—Mobile visual advertising
- G09F21/04—Mobile visual advertising by land vehicles
-
- B—PERFORMING OPERATIONS; TRANSPORTING
- B62—LAND VEHICLES FOR TRAVELLING OTHERWISE THAN ON RAILS
- B62B—HAND-PROPELLED VEHICLES, e.g. HAND CARTS OR PERAMBULATORS; SLEDGES
- B62B3/00—Hand carts having more than one axis carrying transport wheels; Steering devices therefor; Equipment therefor
- B62B3/14—Hand carts having more than one axis carrying transport wheels; Steering devices therefor; Equipment therefor characterised by provisions for nesting or stacking, e.g. shopping trolleys
- B62B3/1408—Display devices mounted on it, e.g. advertisement displays
-
- B—PERFORMING OPERATIONS; TRANSPORTING
- B62—LAND VEHICLES FOR TRAVELLING OTHERWISE THAN ON RAILS
- B62B—HAND-PROPELLED VEHICLES, e.g. HAND CARTS OR PERAMBULATORS; SLEDGES
- B62B3/00—Hand carts having more than one axis carrying transport wheels; Steering devices therefor; Equipment therefor
- B62B3/14—Hand carts having more than one axis carrying transport wheels; Steering devices therefor; Equipment therefor characterised by provisions for nesting or stacking, e.g. shopping trolleys
- B62B3/1408—Display devices mounted on it, e.g. advertisement displays
- B62B3/142—Display devices mounted on it, e.g. advertisement displays mounted on the basket
-
- B—PERFORMING OPERATIONS; TRANSPORTING
- B62—LAND VEHICLES FOR TRAVELLING OTHERWISE THAN ON RAILS
- B62B—HAND-PROPELLED VEHICLES, e.g. HAND CARTS OR PERAMBULATORS; SLEDGES
- B62B2501/00—Manufacturing; Constructional features
- B62B2501/06—Materials used
- B62B2501/065—Plastics
Landscapes
- Engineering & Computer Science (AREA)
- Business, Economics & Management (AREA)
- Accounting & Taxation (AREA)
- Marketing (AREA)
- Physics & Mathematics (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Chemical & Material Sciences (AREA)
- Combustion & Propulsion (AREA)
- Transportation (AREA)
- Mechanical Engineering (AREA)
- Handcart (AREA)
Abstract
A shopping cart having integrated reinforced advertising display frames integrated in the side walls and/or front wall thereof or on the backrest of a baby seat compartment whereby to carry promotional material is described. These frames are integrally formed within the shopping cart basket walls whether fabricated from metal wire rods or injection molded plastics. They also provide for the placement and removal of advertising sheet material.
The frames also may be provided with an anti-theft deterrent in the form of an insignia, logo or brand name permanently incorporated in the panel whereby to deter theft.
The frames also may be provided with an anti-theft deterrent in the form of an insignia, logo or brand name permanently incorporated in the panel whereby to deter theft.
Description
SHOPPING CART WITH ADVERTISING DISPLAY FRAMES
TECHNICAL FIELD
The present invention relates to a shopping cart s having integrated reinforced advertising display frames on the side walls and/or front wall thereof whereby to carry promotional material which is visible to a user person and wherein the frames are provided with an anti-theft deterrent.
BACKGROUND ART
Heretofore shopping carts have been provided wherein a panel may be affixed to the outer surface of the front wall therEOf to carry advertising material or simply a photograph or a design whereby to enhance the appearance of the shopping cart. It is also known to fabricate shopping carts with plastic molded baskets and wherein on the side wall of the basket there is provided a small plaque which is usually rectangular in outline and which carries in a 2o permanent embossed nature the name of the merchandising establishment or the name of the fabricator of the shopping cart. Accordingly, it has been known to display written material or advertisement on the outer surface of the front wall or side walls of a shopping cart basket. Such material is also easily removable from the shopping carts and in the case of plastic carts, such embossments can be removed by heat melting or grinding.
It is also known to attach a brand name in the handle of shopping carts but this does not deter theft as 3o handles are easily replaced at very low cost. There is therefore a need to provide permanent branding of shopping carts to deter theft and also to provide an easy method of identifying its owners when carts are left unattended in large shopping centers wherein one may find in parking lots, carts of three or five different merchants and these need to be returned to their rightful owners.
TECHNICAL FIELD
The present invention relates to a shopping cart s having integrated reinforced advertising display frames on the side walls and/or front wall thereof whereby to carry promotional material which is visible to a user person and wherein the frames are provided with an anti-theft deterrent.
BACKGROUND ART
Heretofore shopping carts have been provided wherein a panel may be affixed to the outer surface of the front wall therEOf to carry advertising material or simply a photograph or a design whereby to enhance the appearance of the shopping cart. It is also known to fabricate shopping carts with plastic molded baskets and wherein on the side wall of the basket there is provided a small plaque which is usually rectangular in outline and which carries in a 2o permanent embossed nature the name of the merchandising establishment or the name of the fabricator of the shopping cart. Accordingly, it has been known to display written material or advertisement on the outer surface of the front wall or side walls of a shopping cart basket. Such material is also easily removable from the shopping carts and in the case of plastic carts, such embossments can be removed by heat melting or grinding.
It is also known to attach a brand name in the handle of shopping carts but this does not deter theft as 3o handles are easily replaced at very low cost. There is therefore a need to provide permanent branding of shopping carts to deter theft and also to provide an easy method of identifying its owners when carts are left unattended in large shopping centers wherein one may find in parking lots, carts of three or five different merchants and these need to be returned to their rightful owners.
SUMMARY OF INVENTION
It is a feature of the present invention to provide an advertising method which includes a shopping cart s and wherein one or more display frames are provided in the side walls and front wall of a shopping cart whereby to removably secure promotional advertisement in sheet form to increase the sale of a promotional product and to generate additional revenue to a proprietor of the shopping cart.
1o It is a feature of the present invention is to provide a shopping cart having one or more integrated metal display frames in the side walls of the shopping cart basket whereby advertising material is removably securable to such frames and is visible to people in the immediate area 15 thereof.
Another feature of the present invention is to provide a shopping cart as above-described and wherein the metal display frames are provided with a cut-out unsignia identifying the proprietor of the shopping cart.
zo According to the above features, from a broad aspect, the present invention provides a metal wire rod shopping cart having an article carrying basket supported on casters by a user person. The basket has a bottom wall, opposed side walls, a front wall and a backrest wall of a 25 baby seat compartment. The improvement resides in that at least one reinforced display frame is integrated in a wall of at least one of the front wall and opposed side walls.
The reinforced display frame has a U-shaped metal channel defined by opposed parallel side channel members and an 3o integral transverse end channel member disposed in a common plane. The channel members have longitudinal slots having a slot opening facing inwardly to one another. A metal panel sheet is secured substantially centrally in said slots of at least said opposed parallel side channel members to divide 35 the slots to form an outer and inner slot adjacent an outer and inner side wall of the metal panel sheet whereby to receive a promotional sheet having display material thereon in sliding fit over the outer and inner side walls between opposed parallel ones of the outer and inner slots. The reinforced display frame is welded to metal wire rods in the s said wall about the channel members whereby the reinforced display frame lies in the plane of the side wall to provide for non-obstruction when nesting said shopping cart with other like shopping carts and to reinforce the side wall while providing a backing surface behind the promotional to sheet or sheets. The metal panel sheet has a cut-out insignia or brand name identifying the proprietor of the shopping cart.
According to a still further broad aspect of the present invention the metal panel has a permanently visible i5 portion thereof provided with a cut-out insignia or brand name identifying the proprietor of the shopping cart.
BRIEF DESCRIPTION OF DRAWINGS
A preferred embodiment of the present invention 2o will now be described with reference to the accompanying drawings in which:
FIG. 1 is a fragmented perspective view of a shopping cart provided with advertising display frames for use in an advertising method of the present invention;
25 FIG. 2 is a simplified schematic view illustrating how a user person has visual access to the advertising material which is removably secured to the display frames located on the inner surface of the side walls of the shopping cart basket as well as on the outside;
3o FIG. 3 is a fragmented side view showing the reinforced display frame of the present invention integrally formed in a side wall portion of a shopping cart;
FIG. 4 is a plan view showing the reinforced display frame of the present invention integrally formed in 35 the backrest wall of the baby seat compartment;
It is a feature of the present invention to provide an advertising method which includes a shopping cart s and wherein one or more display frames are provided in the side walls and front wall of a shopping cart whereby to removably secure promotional advertisement in sheet form to increase the sale of a promotional product and to generate additional revenue to a proprietor of the shopping cart.
1o It is a feature of the present invention is to provide a shopping cart having one or more integrated metal display frames in the side walls of the shopping cart basket whereby advertising material is removably securable to such frames and is visible to people in the immediate area 15 thereof.
Another feature of the present invention is to provide a shopping cart as above-described and wherein the metal display frames are provided with a cut-out unsignia identifying the proprietor of the shopping cart.
zo According to the above features, from a broad aspect, the present invention provides a metal wire rod shopping cart having an article carrying basket supported on casters by a user person. The basket has a bottom wall, opposed side walls, a front wall and a backrest wall of a 25 baby seat compartment. The improvement resides in that at least one reinforced display frame is integrated in a wall of at least one of the front wall and opposed side walls.
The reinforced display frame has a U-shaped metal channel defined by opposed parallel side channel members and an 3o integral transverse end channel member disposed in a common plane. The channel members have longitudinal slots having a slot opening facing inwardly to one another. A metal panel sheet is secured substantially centrally in said slots of at least said opposed parallel side channel members to divide 35 the slots to form an outer and inner slot adjacent an outer and inner side wall of the metal panel sheet whereby to receive a promotional sheet having display material thereon in sliding fit over the outer and inner side walls between opposed parallel ones of the outer and inner slots. The reinforced display frame is welded to metal wire rods in the s said wall about the channel members whereby the reinforced display frame lies in the plane of the side wall to provide for non-obstruction when nesting said shopping cart with other like shopping carts and to reinforce the side wall while providing a backing surface behind the promotional to sheet or sheets. The metal panel sheet has a cut-out insignia or brand name identifying the proprietor of the shopping cart.
According to a still further broad aspect of the present invention the metal panel has a permanently visible i5 portion thereof provided with a cut-out insignia or brand name identifying the proprietor of the shopping cart.
BRIEF DESCRIPTION OF DRAWINGS
A preferred embodiment of the present invention 2o will now be described with reference to the accompanying drawings in which:
FIG. 1 is a fragmented perspective view of a shopping cart provided with advertising display frames for use in an advertising method of the present invention;
25 FIG. 2 is a simplified schematic view illustrating how a user person has visual access to the advertising material which is removably secured to the display frames located on the inner surface of the side walls of the shopping cart basket as well as on the outside;
3o FIG. 3 is a fragmented side view showing the reinforced display frame of the present invention integrally formed in a side wall portion of a shopping cart;
FIG. 4 is a plan view showing the reinforced display frame of the present invention integrally formed in 35 the backrest wall of the baby seat compartment;
FIG. 5 is an enlarged section view, partly fragmented, showing the construction of the U-shaped frame;
FIG. 6 is a fragmented section view showing the U-shaped frame connected to the backrest wall of the baby seat compartment and in which are secured opposed promotional sheets;
FIG. 7 is a fragmented section view showing how the promotional sheets are secured to the metal panel sheet of the reinforced display frame;
to FIG. 8 is a perspective view of a shopping cart incorporating display frames with permanently visible cut-out insignias; and FIG. 9 is a view similar to Figure 3 and wherein the cut-out insignia or brand name is cut-out in the center panel and concealed by the promotional sheets.
DESCRIPTION OF PREFERRED EMBODIMENTS
Referring now to the drawings and more particularly to Figure 1, there is shown generally at 10 a 2o shopping cart of common construction and wherein a shopping cart basket 11 is secured to a support frame 12 mounted on casters 13 whereby to displace the shopping cart over a floor surface by means of a handle bar 14 secured to the frame 12 or formed integrally thereof and located rearwardly of a shopping cart. The shopping cart basket 11 has a bottom wall 15, opposed side walls 16, a front wall 17, a rear gate assembly 18 and an open top end 19. During use, the shopping cart is pushed by a user person through aisles in a shopping establishment and articles are placed into the 3o basket 11 as is well known in the art.
The present invention provides a reinforcing advertising display frame 20 formed in a surface of at least one of the front wall 17 or opposed side walls 16 and 16'.
As hereinshown, the display frame 20 and 20' is provided in the opposed side walls 16 and 16'. A promotional sheet 21 is secured to the display frame 20 and carries display material 22 thereon. As shown in this Figure, the display material is a lobster photograph or design whereby to suggest to a user person to buy such a product or seafood products. The frame 20 is also visible from the inside of the shopping cart 10 as is illustrated with further reference to Figure 2. As can be seen in Figure 2, the user person 23 has visual access to the display frame when the shopping cart is in use.
The display material 22 on the frame 20 facing to inwardly of the shopping cart basket may be different from the display material on the frame 20' on the opposed side wall and facing inwardly of the basket as the present invention provides for deriving revenue from such display material. Accordingly, the promotional sheet is provided as a removably attachable sheet to change the advertisement.
Referring now to Figures 3 to 7, there will be described the construction of the reinforced display frame 50 which is of a generally U-shaped construction and defined by opposed parallel side channels 51 and 51' and an integral 2o transverse end channel 52. The channels are disposed in a common plane whereby to form a narrow U-shaped metal frame.
With reference to Figure 5, it can be seen that the channel members 51 are of U-shaped cross-section also and define longitudinal slots 53 with the slot openings facing inwardly to one another. A metal panel sheet 54 is secured substantially centrally in the slots, as shown in Figure 5, by spot welds 55 or a longitudinal weld with the top wall 56 of the channel members.
The metal panel sheet 54 may be secured only 3o across the opposed parallel side channel members 51 and 51' or to all channel members. This metal panel sheet divides the slots 53 to form an outer slot 53 and an inner slot 53' adjacent an outer and an inner side wall 57 and 57' of the channel members.
As shown in Figures 3 and 7, a promotional sheet, preferably a laminated plastic sheet 58, can be slidingly received between the slots of the opposed parallel side channel members 51 and 51' and extend into the transverse end channel 52 whereby to display promotional material on both sides of the reinforced display frame.
These sheets are received in sliding fit over the inner side wall 54' and outer side wall 54" of the metal panel sheet 54 which provides a rigid backing support for the display panels. As shown in Figure 3, a fastener receiving hole 59 is provided in the metal panel sheet 54 whereby to receive a to fastener, such as fastener 60, shown in Figure 6, which extends through corresponding holes in the promotional sheets 58 and 58' and aligned with the hole 59 in the metal panel whereby to secure the promotional sheet within the f rame .
It is pointed out that the reinforced display frame 50 is a narrow reinforced steel frame and which has a width which can integrate same within the thickness of the wire rod construction of the shopping cart walls to which it is secured whereby the frame lies in the plane of the walls of the shopping cart to provide for re-inforcement of the walls while at the same time providing a backing surface behind the promotional sheets. Also, the reinforced display frame, lying within the plane of the side walls, permits for the shopping cart to be nested with other shopping carts without obstruction or damaging of the outer promotional sheet.
It is pointed out that the reinforced display frame may have different sizes whereby to fit aesthetically within the side walls, front wall or backrest of a baby seat 3o compartment of a shopping cart. Figure 4 illustrates a backrest 65 of a baby seat compartment of a baby seat compartment of a shopping cart, also constructed of wire rods and wherein the reinforced display frame 50 is integrated thereto and welded to the horizontal top wire rod 66 and to opposed side rods 67 and 67'. The open end of the frame 50 is now located downwardly as designated by _ 7 _ reference numeral 68 and therefore the promotional sheets are inserted from the bottom and slid up into the frame.
The metal panel sheet as hereinshown is provided with two holes therein whereby to receive a pair of fasteners 60' to secure the promotional sheets to the front and back of the backrest 65. Figure 7 illustrates how the reinforced display frame is integrated in a side wall of the shopping cart and as hereinshown the channel members 51 are dimensioned to be substantially of the same width as the to wire rods 69. The reinforced display frame is also preferably constructed entirely of stainless steel for hygienic purpose, longevity and strength.
Referring now to Figures 8 and 9, the reinforced display frame 50 is shown as provided with an anti-theft deterrent 70 in the form of an extension portion 71 of the panel 50 or a region thereof, hereinshown as extending along a lower edge of the panel 50 and containing therein a cut-out logo or insignia 72 or brand name of the proprietor of the shopping cart. Because the frame is integrally formed 2o within the side wall and because the name of the proprietor or the insignia thereof is also incorporated into the side wall of the shopping cart basket, it is a deterrent to theft as the removal therefrom would cause the shopping cart to become inoperable by leaving a large hole therein, if such panel is removed, making it too expensive to repair and thus a deterrent. Any tampering of the display frame 50 wherein the insignia or brand name has been removed would not provide a marketable shopping cart for resale. Accordingly, this feature greatly reduces or eliminates theft.
3o Figure 9 shows another embodiment wherein the display frame 50' has the insignia or proprietor name 72 cut-out from the central metal sheet 54 and concealed by the advertising sheets 58 when positioned within the frame between the channels 51 and 51'.
It is also pointed out that in the case of shopping carts having plastic baskets, display frames may be _ g _ integrally formed within the side walls and may have the insignia or brand name molded within these large display frames in a like manner as the frame 50 as illustrated in Figures 8 and 9. The insignia may also be formed by an opened contour insignia within the mold whereby the insignia is a see-through insignia through the plastic wall or through the extension portion thereof.
One can appreciate that with the display frame as illustrated in Figure 9, the proprietor of such shopping io cart basket is provided with two features, namely, the feature of advertisement when advertising sheets are positioned within the frame and the feature of anti-theft which is not visible when the advertising sheets are over the brand name of the proprietor but which remains permanently witnin the shopping cart structure. In the embodiment of Figure 8, both features are continuously visible.
It is within the ambit of the present invention to cover any obvious modifications of the preferred 2o embodiment described herein provided such modifications fall within the scope of the appended claims.
FIG. 6 is a fragmented section view showing the U-shaped frame connected to the backrest wall of the baby seat compartment and in which are secured opposed promotional sheets;
FIG. 7 is a fragmented section view showing how the promotional sheets are secured to the metal panel sheet of the reinforced display frame;
to FIG. 8 is a perspective view of a shopping cart incorporating display frames with permanently visible cut-out insignias; and FIG. 9 is a view similar to Figure 3 and wherein the cut-out insignia or brand name is cut-out in the center panel and concealed by the promotional sheets.
DESCRIPTION OF PREFERRED EMBODIMENTS
Referring now to the drawings and more particularly to Figure 1, there is shown generally at 10 a 2o shopping cart of common construction and wherein a shopping cart basket 11 is secured to a support frame 12 mounted on casters 13 whereby to displace the shopping cart over a floor surface by means of a handle bar 14 secured to the frame 12 or formed integrally thereof and located rearwardly of a shopping cart. The shopping cart basket 11 has a bottom wall 15, opposed side walls 16, a front wall 17, a rear gate assembly 18 and an open top end 19. During use, the shopping cart is pushed by a user person through aisles in a shopping establishment and articles are placed into the 3o basket 11 as is well known in the art.
The present invention provides a reinforcing advertising display frame 20 formed in a surface of at least one of the front wall 17 or opposed side walls 16 and 16'.
As hereinshown, the display frame 20 and 20' is provided in the opposed side walls 16 and 16'. A promotional sheet 21 is secured to the display frame 20 and carries display material 22 thereon. As shown in this Figure, the display material is a lobster photograph or design whereby to suggest to a user person to buy such a product or seafood products. The frame 20 is also visible from the inside of the shopping cart 10 as is illustrated with further reference to Figure 2. As can be seen in Figure 2, the user person 23 has visual access to the display frame when the shopping cart is in use.
The display material 22 on the frame 20 facing to inwardly of the shopping cart basket may be different from the display material on the frame 20' on the opposed side wall and facing inwardly of the basket as the present invention provides for deriving revenue from such display material. Accordingly, the promotional sheet is provided as a removably attachable sheet to change the advertisement.
Referring now to Figures 3 to 7, there will be described the construction of the reinforced display frame 50 which is of a generally U-shaped construction and defined by opposed parallel side channels 51 and 51' and an integral 2o transverse end channel 52. The channels are disposed in a common plane whereby to form a narrow U-shaped metal frame.
With reference to Figure 5, it can be seen that the channel members 51 are of U-shaped cross-section also and define longitudinal slots 53 with the slot openings facing inwardly to one another. A metal panel sheet 54 is secured substantially centrally in the slots, as shown in Figure 5, by spot welds 55 or a longitudinal weld with the top wall 56 of the channel members.
The metal panel sheet 54 may be secured only 3o across the opposed parallel side channel members 51 and 51' or to all channel members. This metal panel sheet divides the slots 53 to form an outer slot 53 and an inner slot 53' adjacent an outer and an inner side wall 57 and 57' of the channel members.
As shown in Figures 3 and 7, a promotional sheet, preferably a laminated plastic sheet 58, can be slidingly received between the slots of the opposed parallel side channel members 51 and 51' and extend into the transverse end channel 52 whereby to display promotional material on both sides of the reinforced display frame.
These sheets are received in sliding fit over the inner side wall 54' and outer side wall 54" of the metal panel sheet 54 which provides a rigid backing support for the display panels. As shown in Figure 3, a fastener receiving hole 59 is provided in the metal panel sheet 54 whereby to receive a to fastener, such as fastener 60, shown in Figure 6, which extends through corresponding holes in the promotional sheets 58 and 58' and aligned with the hole 59 in the metal panel whereby to secure the promotional sheet within the f rame .
It is pointed out that the reinforced display frame 50 is a narrow reinforced steel frame and which has a width which can integrate same within the thickness of the wire rod construction of the shopping cart walls to which it is secured whereby the frame lies in the plane of the walls of the shopping cart to provide for re-inforcement of the walls while at the same time providing a backing surface behind the promotional sheets. Also, the reinforced display frame, lying within the plane of the side walls, permits for the shopping cart to be nested with other shopping carts without obstruction or damaging of the outer promotional sheet.
It is pointed out that the reinforced display frame may have different sizes whereby to fit aesthetically within the side walls, front wall or backrest of a baby seat 3o compartment of a shopping cart. Figure 4 illustrates a backrest 65 of a baby seat compartment of a baby seat compartment of a shopping cart, also constructed of wire rods and wherein the reinforced display frame 50 is integrated thereto and welded to the horizontal top wire rod 66 and to opposed side rods 67 and 67'. The open end of the frame 50 is now located downwardly as designated by _ 7 _ reference numeral 68 and therefore the promotional sheets are inserted from the bottom and slid up into the frame.
The metal panel sheet as hereinshown is provided with two holes therein whereby to receive a pair of fasteners 60' to secure the promotional sheets to the front and back of the backrest 65. Figure 7 illustrates how the reinforced display frame is integrated in a side wall of the shopping cart and as hereinshown the channel members 51 are dimensioned to be substantially of the same width as the to wire rods 69. The reinforced display frame is also preferably constructed entirely of stainless steel for hygienic purpose, longevity and strength.
Referring now to Figures 8 and 9, the reinforced display frame 50 is shown as provided with an anti-theft deterrent 70 in the form of an extension portion 71 of the panel 50 or a region thereof, hereinshown as extending along a lower edge of the panel 50 and containing therein a cut-out logo or insignia 72 or brand name of the proprietor of the shopping cart. Because the frame is integrally formed 2o within the side wall and because the name of the proprietor or the insignia thereof is also incorporated into the side wall of the shopping cart basket, it is a deterrent to theft as the removal therefrom would cause the shopping cart to become inoperable by leaving a large hole therein, if such panel is removed, making it too expensive to repair and thus a deterrent. Any tampering of the display frame 50 wherein the insignia or brand name has been removed would not provide a marketable shopping cart for resale. Accordingly, this feature greatly reduces or eliminates theft.
3o Figure 9 shows another embodiment wherein the display frame 50' has the insignia or proprietor name 72 cut-out from the central metal sheet 54 and concealed by the advertising sheets 58 when positioned within the frame between the channels 51 and 51'.
It is also pointed out that in the case of shopping carts having plastic baskets, display frames may be _ g _ integrally formed within the side walls and may have the insignia or brand name molded within these large display frames in a like manner as the frame 50 as illustrated in Figures 8 and 9. The insignia may also be formed by an opened contour insignia within the mold whereby the insignia is a see-through insignia through the plastic wall or through the extension portion thereof.
One can appreciate that with the display frame as illustrated in Figure 9, the proprietor of such shopping io cart basket is provided with two features, namely, the feature of advertisement when advertising sheets are positioned within the frame and the feature of anti-theft which is not visible when the advertising sheets are over the brand name of the proprietor but which remains permanently witnin the shopping cart structure. In the embodiment of Figure 8, both features are continuously visible.
It is within the ambit of the present invention to cover any obvious modifications of the preferred 2o embodiment described herein provided such modifications fall within the scope of the appended claims.
Claims (13)
1. In a metal wire rod shopping cart having an article carrying basket supported on casters by a user person; said basket having a bottom wall, opposed side walls, a front wall, and a backrest wall of a baby seat compartment; the improvement comprising providing at least one reinforced display frame integrated in a wall of at least one of said front wall and opposed side walls; said reinforced display frame having a U-shaped metal channel defined by opposed parallel side channel members and an integral transverse end channel member disposed in a common plane, said channel members having longitudinal slots having a slot opening facing inwardly to one another, a metal panel sheet secured substantially centrally in said slots of at least said opposed parallel side channel members to divide said slots to form an outer and inner slot adjacent an outer and inner side wall of said metal panel sheet to receive a promotional sheet having display material thereon in sliding fit over said outer and inner side wall between opposed parallel ones of said outer and inner slots, said reinforced display frame being welded to metal wire rods in said wall about said channel members whereby said reinforced display frame lies in the plane of said wall to provide for non-obstruction when nesting said shopping cart with other like shopping carts and to reinforce said side wall and providing a backing surface behind said promotional sheet or sheets.
2. A shopping cart as claimed in claim 1 wherein there is further provided fastener means extending through a promotional sheet disposed over said outer and inner side wall and said metal panel sheet to removably secure said sheets.
3. A shopping cart as claimed in claim 1 wherein said U-shaped metal channel and said metal panel sheet are constructed of steel.
4. A shopping cart as claimed in claim 1 wherein said display material contains an imagery and/or written material of promotional content to increase the sale of a promotional product which is displayed or described on said sheet and for a predetermined period of time, said display frame being provided in said opposed side walls of said basket, said promotional sheet in both display frames being adapted to be replaced after a predetermined period of time and being visible from a respective side of said basket.
5. A shopping cart as claimed in claim 1 wherein said display frame is also provided in said front wall of said basket with said promotional sheets being visible from the rear of said basket and opposed sides thereof.
6. A shopping cart as claimed in claim 1 in combination with an advertising method wherein there is provided the steps of (a) providing a chargeable rate for the placement of said promotional sheets in said display frame during said predetermined period of time, (b) providing a further chargeable rate for predetermined quantities of shopping carts provided with the promotional sheets of step (a).
7. A shopping cart as claimed in claim 6 wherein said display material is constituted by images of products associated with a merchandising enterprise, said promotional sheet being fabricated as a waterproof promotional sheet.
8. In a shopping cart having an article carrying basket supported on casters by a user person; said basket having a bottom wall, opposed side walls, a front wall, and a backrest wall of a baby seat compartment; the improvement comprising providing at least one reinforced display frame integrated in a wall of at least one of said front wall and opposed side walls; said reinforced display frame having opposed parallel side channel members disposed in a common plane, said channel members defining longitudinal slots having a slot opening facing inwardly to one another, to receive a promotional sheet having display material thereon in sliding fit over a panel bridging said channel members, an insignia or brand name identifying a proprietor of said cart permanently incorporated in said panel, said reinforced display frame lying in the plane of said wall to provide for non-obstruction when nesting said shopping cart with other like shopping carts and to reinforce said side wall and providing a backing surface behind said promotional sheet.
9. A shopping cart as claimed in claim 8 wherein said shopping cart has one of a metal wire rod or plastic article retaining basket.
10. A shopping cart as claimed in claim 8 wherein said panel is provided with an extension portion which is permanently visible and in which said insignia or brand name is incorporated.
11. A shopping cart as claimed in claim 9 wherein said insignia or brand name is cut-out through said panel.
12. A shopping cart as claimed in claim 9 wherein said insignia or brand name is molded in said panel, said panel being a plastic panel.
13. A shopping cart as claimed in claim 11 wherein said promotional sheet completely conceals said panel.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CA002509977A CA2509977A1 (en) | 2005-06-14 | 2005-06-14 | Shopping cart with advertising display frames |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CA002509977A CA2509977A1 (en) | 2005-06-14 | 2005-06-14 | Shopping cart with advertising display frames |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CA2509977A1 true CA2509977A1 (en) | 2006-12-14 |
Family
ID=37545758
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CA002509977A Abandoned CA2509977A1 (en) | 2005-06-14 | 2005-06-14 | Shopping cart with advertising display frames |
Country Status (1)
| Country | Link |
|---|---|
| CA (1) | CA2509977A1 (en) |
-
2005
- 2005-06-14 CA CA002509977A patent/CA2509977A1/en not_active Abandoned
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| US7004480B2 (en) | Shopping cart with advertising display frames and advertising method | |
| USD582122S1 (en) | Shopping cart | |
| US4376502A (en) | Nestable basket for use with nestable shopping carts and the like | |
| CA2366158C (en) | Modular plastic shopping cart | |
| US5494308A (en) | Storage and display device in combination with a shopping cart | |
| CA2081589C (en) | Shopping cart having plastic basket | |
| US5002292A (en) | Security device for shopping carts | |
| USD631222S1 (en) | Shopping basket | |
| WO2013112644A1 (en) | Transparent shopping cart with embedded advertising and methods of manufacture and use of same | |
| USD526107S1 (en) | Shopping cart handle | |
| HU213767B (en) | Shopping trolley | |
| USD529313S1 (en) | Goods display stand | |
| US20130020545A1 (en) | Shopping cart corral for displaying one or more advertisements and method of providing same | |
| US5542687A (en) | Shopping cart with purse security enclosure | |
| KR101750026B1 (en) | An extend structure to the shelf space of food trucks | |
| US6966565B1 (en) | Shopping cart having small items bag | |
| US20030151217A1 (en) | Shopping cart with advertising display frames and business method | |
| USD520209S1 (en) | Handle and chassis combination for shopping cart | |
| USD505547S1 (en) | Transparent garment bag | |
| CA2509977A1 (en) | Shopping cart with advertising display frames | |
| US5209327A (en) | Wheeled article of luggage | |
| USD483656S1 (en) | Under shelf merchandise support bracket | |
| US20210213989A1 (en) | Shopper's Pouch | |
| USD519309S1 (en) | Goods display tray | |
| CA2133195A1 (en) | Trolley |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| EEER | Examination request | ||
| FZDE | Dead |
Effective date: 20130111 |