CA2389222A1 - Procede de modelisation des taux de reponse du marche - Google Patents

Procede de modelisation des taux de reponse du marche Download PDF

Info

Publication number
CA2389222A1
CA2389222A1 CA002389222A CA2389222A CA2389222A1 CA 2389222 A1 CA2389222 A1 CA 2389222A1 CA 002389222 A CA002389222 A CA 002389222A CA 2389222 A CA2389222 A CA 2389222A CA 2389222 A1 CA2389222 A1 CA 2389222A1
Authority
CA
Canada
Prior art keywords
prospects
selecting
list
group
classifier
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Abandoned
Application number
CA002389222A
Other languages
English (en)
Inventor
Yu-To Chen
Piero Patrone Bonissone
Margaret Stewart Trench
Jeremiah Francis Donoghue
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
GE Financial Assurance Holdings Inc
Original Assignee
Individual
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Individual filed Critical Individual
Publication of CA2389222A1 publication Critical patent/CA2389222A1/fr
Abandoned legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Abstract

L'invention se rapporte à un procédé de modélisation des taux de réponse du marché. Ledit procédé permet d'évaluer et de filtrer de longues listes de contacts dans le but d'atteindre deux objectifs. Ce procédé met en oeuvre une base de données d'expériences interne et une base de données démographiques externe, qui sont associées à des mécanismes de sélection de variables et à des techniques de modélisation non paramétriques. Ledit procédé comporte plusieurs étapes. Une première étape d'acquisition des données associe des variables descriptives à des clients potentiels. Une deuxième étape de sélection des variables permet d'identifier les variables descriptives de manière à identifier les clients potentiels qui sont les plus susceptibles de répondre au publipostage. Une troisième étape de sélection de modèle vise à analyser et à évaluer un ensemble d'algorithmes compétitifs, et permet de sélectionner l'algorithme qui peut prédire au mieux le taux de réponse. Une quatrième étape d'évaluation des paramètres permet d'obtenir la meilleure adéquation des données une fois qu'un algorithme a été choisi. Enfin, une étape de validation assure la résistance du processus de modélisation.
CA002389222A 1999-09-15 2000-09-06 Procede de modelisation des taux de reponse du marche Abandoned CA2389222A1 (fr)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US39659999A 1999-09-15 1999-09-15
US09/396,599 1999-09-15
PCT/US2000/024414 WO2001020512A2 (fr) 1999-09-15 2000-09-06 Procede de modelisation des taux de reponse du marche

Publications (1)

Publication Number Publication Date
CA2389222A1 true CA2389222A1 (fr) 2001-03-22

Family

ID=23567909

Family Applications (1)

Application Number Title Priority Date Filing Date
CA002389222A Abandoned CA2389222A1 (fr) 1999-09-15 2000-09-06 Procede de modelisation des taux de reponse du marche

Country Status (4)

Country Link
EP (1) EP1224590A2 (fr)
AU (1) AU7351300A (fr)
CA (1) CA2389222A1 (fr)
WO (1) WO2001020512A2 (fr)

Families Citing this family (13)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US8433634B1 (en) 2001-06-08 2013-04-30 Genworth Financial, Inc. Systems and methods for providing a benefit product with periodic guaranteed income
US8370242B2 (en) 2001-06-08 2013-02-05 Genworth Financial, Inc. Systems and methods for providing a benefit product with periodic guaranteed minimum income
US7844477B2 (en) 2001-12-31 2010-11-30 Genworth Financial, Inc. Process for rule-based insurance underwriting suitable for use by an automated system
US7899688B2 (en) 2001-12-31 2011-03-01 Genworth Financial, Inc. Process for optimization of insurance underwriting suitable for use by an automated system
US7895062B2 (en) 2001-12-31 2011-02-22 Genworth Financial, Inc. System for optimization of insurance underwriting suitable for use by an automated system
US7844476B2 (en) 2001-12-31 2010-11-30 Genworth Financial, Inc. Process for case-based insurance underwriting suitable for use by an automated system
US7818186B2 (en) 2001-12-31 2010-10-19 Genworth Financial, Inc. System for determining a confidence factor for insurance underwriting suitable for use by an automated system
US8005693B2 (en) 2001-12-31 2011-08-23 Genworth Financial, Inc. Process for determining a confidence factor for insurance underwriting suitable for use by an automated system
US8793146B2 (en) 2001-12-31 2014-07-29 Genworth Holdings, Inc. System for rule-based insurance underwriting suitable for use by an automated system
US7801748B2 (en) 2003-04-30 2010-09-21 Genworth Financial, Inc. System and process for detecting outliers for insurance underwriting suitable for use by an automated system
US7813945B2 (en) 2003-04-30 2010-10-12 Genworth Financial, Inc. System and process for multivariate adaptive regression splines classification for insurance underwriting suitable for use by an automated system
US7698159B2 (en) 2004-02-13 2010-04-13 Genworth Financial Inc. Systems and methods for performing data collection
CN111047343A (zh) * 2018-10-15 2020-04-21 京东数字科技控股有限公司 用于信息推送的方法、装置、系统及介质

Also Published As

Publication number Publication date
WO2001020512A2 (fr) 2001-03-22
WO2001020512A8 (fr) 2002-04-11
AU7351300A (en) 2001-04-17
EP1224590A2 (fr) 2002-07-24

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