CA2353393A1 - Systeme de profilage de consommateur et de selection de publicite - Google Patents

Systeme de profilage de consommateur et de selection de publicite Download PDF

Info

Publication number
CA2353393A1
CA2353393A1 CA002353393A CA2353393A CA2353393A1 CA 2353393 A1 CA2353393 A1 CA 2353393A1 CA 002353393 A CA002353393 A CA 002353393A CA 2353393 A CA2353393 A CA 2353393A CA 2353393 A1 CA2353393 A1 CA 2353393A1
Authority
CA
Canada
Prior art keywords
consumer
profile
advertisement
characterization
product
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Abandoned
Application number
CA002353393A
Other languages
English (en)
Inventor
Charles A. Eldering
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Prime Research Alliance E Inc
Original Assignee
Individual
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from US09/204,888 external-priority patent/US7150030B1/en
Priority claimed from US09/268,519 external-priority patent/US6298348B1/en
Priority claimed from US09/268,526 external-priority patent/US6216129B1/en
Application filed by Individual filed Critical Individual
Publication of CA2353393A1 publication Critical patent/CA2353393A1/fr
Abandoned legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Abstract

L'invention concerne un système de profilage de consommateur et de sélection de publicité (500), qui permet de caractériser des consommateurs (100) en fonction de leurs habitudes d'acheteurs ou de téléspectateurs. On établit ainsi un vecteur de caractérisation de consommateur (562) décrivant la démographie probabiliste et les préférences de produits de l'abonné ou du téléspectateur (100). On peut établir des vecteurs de caractérisation de publicité (548) décrivant un marché réel ou fictif pour un produit ou un public ciblé. Les caractéristiques de publicité comprenant un vecteur démographique de publicité (548), une catégorie de produit publicitaire (552) et un vecteur de préférence de produit publicitaire (554) sont transmises avec un identificateur de consommateur (512), lequel est utilisé pour récupérer le vecteur de caractérisation de consommateur (562), et une corrélation est établie entre ce vecteur et le vecteur démographique de publicité (548) pour déterminer la correspondance entre la publicité et le consommateur (100). Un tarif d'affichage de la publicité peut être déterminé en fonction de la corrélation entre les caractéristiques de publicité et le vecteur de caractérisation de consommateur (562). On peut utiliser le système pour améliorer l'efficacité et la rentabilité des publicités, et aussi pour déterminer le prix de la transmission ou de l'affichage d'une publicité, sur la base de la corrélation entre la publicité et le profil du consommateur.
CA002353393A 1998-12-03 1999-12-02 Systeme de profilage de consommateur et de selection de publicite Abandoned CA2353393A1 (fr)

Applications Claiming Priority (7)

Application Number Priority Date Filing Date Title
US09/204,888 US7150030B1 (en) 1998-12-03 1998-12-03 Subscriber characterization system
US09/204,888 1998-12-03
US09/268,526 1999-03-12
US09/268,519 US6298348B1 (en) 1998-12-03 1999-03-12 Consumer profiling system
US09/268,526 US6216129B1 (en) 1998-12-03 1999-03-12 Advertisement selection system supporting discretionary target market characteristics
US09/268,519 1999-03-12
PCT/US1999/028628 WO2000033228A1 (fr) 1998-12-03 1999-12-02 Systeme de profilage de consommateur et de selection de publicite

Publications (1)

Publication Number Publication Date
CA2353393A1 true CA2353393A1 (fr) 2000-06-08

Family

ID=27394719

Family Applications (1)

Application Number Title Priority Date Filing Date
CA002353393A Abandoned CA2353393A1 (fr) 1998-12-03 1999-12-02 Systeme de profilage de consommateur et de selection de publicite

Country Status (5)

Country Link
EP (1) EP1133745A4 (fr)
JP (1) JP2002531897A (fr)
AU (1) AU768680B2 (fr)
CA (1) CA2353393A1 (fr)
WO (1) WO2000033228A1 (fr)

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US7260823B2 (en) 2001-01-11 2007-08-21 Prime Research Alliance E., Inc. Profiling and identification of television viewers
US6993245B1 (en) 1999-11-18 2006-01-31 Vulcan Patents Llc Iterative, maximally probable, batch-mode commercial detection for audiovisual content
US8813123B2 (en) 2000-01-19 2014-08-19 Interad Technologies, Llc Content with customized advertisement
US6434747B1 (en) 2000-01-19 2002-08-13 Individual Network, Inc. Method and system for providing a customized media list
US7124091B1 (en) 2000-01-19 2006-10-17 Individual Network, Llc Method and system for ordering an advertising spot over a data network
WO2001063916A1 (fr) 2000-02-25 2001-08-30 Interval Research Corporation Procede et systeme de selection de publicites
US8910199B2 (en) 2000-02-25 2014-12-09 Interval Licensing Llc Targeted television content display
US6968565B1 (en) 2000-02-25 2005-11-22 Vulcan Patents Llc Detection of content display observers with prevention of unauthorized access to identification signal
WO2001088799A1 (fr) * 2000-05-17 2001-11-22 Adrienne Barbara Bullock Systeme d'optimisation de la croissance des affaires par des relations postales directes
SE0002231L (sv) * 2000-06-14 2001-12-15 Daydream Software Ab Databaserat system
US7870053B1 (en) 2000-09-26 2011-01-11 International Business Machines Corporation Apparatus and methods for auctioning time and desktop space to product and service suppliers
US7206774B1 (en) * 2000-09-28 2007-04-17 Microsoft Corporation System and method for implementing a conditional payload server
JP2002108924A (ja) * 2000-09-29 2002-04-12 Dainippon Printing Co Ltd 情報選択装置とその方法および情報提供装置
JP2002157516A (ja) * 2000-11-17 2002-05-31 Hitachi Ltd 広告情報提供方法及びその装置
CA2433705A1 (fr) * 2001-01-11 2002-07-18 Denaro Co., Ltd. Procede permettant d'offrir un service publicitaire
JP3844976B2 (ja) * 2001-05-09 2006-11-15 株式会社日立製作所 マーケティング支援システム
JP4908757B2 (ja) * 2002-08-09 2012-04-04 ビース、リチャード・ジェイ ケーブルネットワークコンテンツのインターネットベースの提出
GB2396029A (en) * 2002-12-03 2004-06-09 Individual Network Inc Provision of targeted media options
JP2005078266A (ja) * 2003-08-29 2005-03-24 Kddi Corp コンテンツ検索仲介方法およびシステム
AU2006204872B2 (en) 2005-01-12 2011-09-15 Invidi Technologies Corporation Targeted impression model for broadcast network asset delivery
US20060224447A1 (en) * 2005-03-31 2006-10-05 Ross Koningstein Automated offer management using audience segment information
JP4928101B2 (ja) * 2005-08-19 2012-05-09 株式会社電通 メディア・プランニング・システム
US8930204B1 (en) 2006-08-16 2015-01-06 Resource Consortium Limited Determining lifestyle recommendations using aggregated personal information
US7849477B2 (en) 2007-01-30 2010-12-07 Invidi Technologies Corporation Asset targeting system for limited resource environments
WO2009140691A2 (fr) 2008-05-16 2009-11-19 Invidi Technologies Corporation Demande d’informations liée à un contenu de réseau de diffusion
US8776115B2 (en) 2008-08-05 2014-07-08 Invidi Technologies Corporation National insertion of targeted advertisement
EP2332111B2 (fr) 2008-08-06 2023-10-11 Invidi Technologies Corporation Appariement de données d'un tiers pour publicité ciblée
US10972805B2 (en) 2009-06-03 2021-04-06 Visible World, Llc Targeting television advertisements based on automatic optimization of demographic information
EP2603889A4 (fr) * 2010-08-10 2016-04-27 Zoosk Inc Système et procédé permettant de localiser des caractéristiques désirées dans des ressources à l'aide d'un réseau
RU2015111633A (ru) 2015-03-31 2016-10-20 Общество С Ограниченной Ответственностью "Яндекс" Способ и система для обработки показателей активности, связанных с пользователем, способ и система связывания первого элемента и второго элемента
GB2564985A (en) * 2016-04-15 2019-01-30 Walmart Apollo Llc Systems and methods that provide customers with access to rendered retail environments
US10430817B2 (en) 2016-04-15 2019-10-01 Walmart Apollo, Llc Partiality vector refinement systems and methods through sample probing
US10614504B2 (en) 2016-04-15 2020-04-07 Walmart Apollo, Llc Systems and methods for providing content-based product recommendations
WO2017180977A1 (fr) 2016-04-15 2017-10-19 Wal-Mart Stores, Inc. Systèmes et procédés pour faciliter les achats dans une installation de vente de détail physique
US10373464B2 (en) 2016-07-07 2019-08-06 Walmart Apollo, Llc Apparatus and method for updating partiality vectors based on monitoring of person and his or her home

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US5724521A (en) * 1994-11-03 1998-03-03 Intel Corporation Method and apparatus for providing electronic advertisements to end users in a consumer best-fit pricing manner
EP0718784B1 (fr) * 1994-12-20 2003-08-27 Sun Microsystems, Inc. Méthode et système pour la recherche d'information personalisée
US5604542A (en) * 1995-02-08 1997-02-18 Intel Corporation Using the vertical blanking interval for transporting electronic coupons
US5848396A (en) * 1996-04-26 1998-12-08 Freedom Of Information, Inc. Method and apparatus for determining behavioral profile of a computer user
US5933811A (en) * 1996-08-20 1999-08-03 Paul D. Angles System and method for delivering customized advertisements within interactive communication systems
US5931901A (en) * 1996-12-09 1999-08-03 Robert L. Wolfe Programmed music on demand from the internet
US5978799A (en) * 1997-01-30 1999-11-02 Hirsch; G. Scott Search engine including query database, user profile database, information templates and email facility
US6009410A (en) * 1997-10-16 1999-12-28 At&T Corporation Method and system for presenting customized advertising to a user on the world wide web

Also Published As

Publication number Publication date
EP1133745A4 (fr) 2005-09-28
EP1133745A1 (fr) 2001-09-19
JP2002531897A (ja) 2002-09-24
AU1931900A (en) 2000-06-19
AU768680B2 (en) 2003-12-18
WO2000033228A1 (fr) 2000-06-08

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Legal Events

Date Code Title Description
EEER Examination request
FZDE Discontinued