CA2297545A1 - Advertising packaging device - Google Patents
Advertising packaging device Download PDFInfo
- Publication number
- CA2297545A1 CA2297545A1 CA 2297545 CA2297545A CA2297545A1 CA 2297545 A1 CA2297545 A1 CA 2297545A1 CA 2297545 CA2297545 CA 2297545 CA 2297545 A CA2297545 A CA 2297545A CA 2297545 A1 CA2297545 A1 CA 2297545A1
- Authority
- CA
- Canada
- Prior art keywords
- printed
- layer
- printed material
- advertising
- newspaper
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Abandoned
Links
Classifications
-
- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F3/00—Labels, tag tickets, or similar identification or indication means; Seals; Postage or like stamps
- G09F3/08—Fastening or securing by means not forming part of the material of the label itself
- G09F3/10—Fastening or securing by means not forming part of the material of the label itself by an adhesive layer
Abstract
Disclosed is an advertising packaging device which is adapted to be stuck onto a newspaper or other similarly distributed print medium. The envelope-like device is stuffed with printed materials, which may be personalized depending on the recipient. The device is then positioned in close proximity to a newspaper and a pressure-sensitive adhesive, which is applied to at least part of the device, is used for sticking to the print medium for distribution of the printed materials.
Description
ADVERTISING PACKAGING DEVICE
Field of the Invention The present invention relates to the field of direct mail advertising, and provides an advertising device for placement on the cover of a newspaper, magazine, catalogue, or other similar distributed print medium for commercial purposes.
Background of the Invention It is known, using inserts, to conduct direct mail advertising campaigns, wherein promotional materials are distributed to a large number of individuals and potential customers.
Some of the drawbacks of this type of advertisement are that very often, the materials will be lost in transit or discarded before being read. Moreover, such inserts are often big and cumbersome, expensive to produce, and of a non-personal nature.
Summary of the Invention The object of the present invention is to provide a low cost product adaptable to a variety of print medium which will not get lost or fly away at a reasonable cost to the promoter.
The object of the present invention is to provide a form of advertising packaging which overcomes the above shortcomings.
In a broad aspect, then, the present invention relates to an advertising packaging device including at least one printed material, said device having a first layer having an adhesive applied to at least part of its surface thereof a second layer adjacent to the first layer and contiguously connected to said first layer and an opening for inserting said printed material prior to securely positioning onto a print medium.
In a further aspect of the present invention there is provided a method of advertising utilizing a printed medium comprising the steps of: preparing a printed material; inserting said printed material into an envelope; and adhesively positioning said envelope onto said printed medium; whereby said printed material being inserted into said envelope is securely affixed to said printed meditun for distribution as a direct mail package.
Further objects and advantages of the present invention will be apparent from the following description, wherein preferred embodiments of the invention are clearly shown.
Brief Description of the Drawings The present invention will be further understood from the following drawings that . illustrate the present invention by way of example:
Figure 1 is a front view of an advertising device according to the present invention;
Figure 2 is a perspective view of a publication bearing the device of Figure 1 on its cover.
Detailed Description of the Preferred Embodiment Referring to the drawings, the device 10 of the present invention is an advertising packaging device for placement on a newspaper, magazine, publication or the like. As shown in Figure 2, the device 10 is preferably affixed to the cover of a popular newspaper N, subscribed to by a person or purchased at a news stand, for instance. It will also be understood that the device 10 of the present invention may be specifically affixed to a page containing an advertisement placed by the advertiser sponsoring the device.
Referring to Figure 1, the device 10 is provided with a first layer 12 having an adhesive applied to at least part of the surface thereof, which is ideally some type of pressure-sensitive repositionable glue and a second layer 14 adjacent the first layer 12 and contiguously connected to said first layer 12. An opening is provided at top portion 16 sealable by a flap 20 extending from either the first layer 12 or second layer 14, for inserting printed materials to be distributed between the first and second layers 12, 14. Preferably, the second layer 14 has a window 18 formed therein, so that any personalized message on the printed material will be visible.
Once the materials to be distributed have been securely positioned into the device 10, the flap 20 is closed onto first layer 12 or second layer 14 before the device 10 is positioned and adhesively secured onto newspaper N for instance for distribution to potential customers of the product being advertised. As can be seen, the printed material is effectively sandwiched between the first layer 12 and second layer 14.
It should be noted that the use of adhesive is not to be seen as restrictive and that other means may be used instead where and when appropriate.
A peel-off layer may also be provided, which is adhesively connected to the first layer 12 until one is ready to remove it for positionally affixing the device 10 to the printed medium N.
Field of the Invention The present invention relates to the field of direct mail advertising, and provides an advertising device for placement on the cover of a newspaper, magazine, catalogue, or other similar distributed print medium for commercial purposes.
Background of the Invention It is known, using inserts, to conduct direct mail advertising campaigns, wherein promotional materials are distributed to a large number of individuals and potential customers.
Some of the drawbacks of this type of advertisement are that very often, the materials will be lost in transit or discarded before being read. Moreover, such inserts are often big and cumbersome, expensive to produce, and of a non-personal nature.
Summary of the Invention The object of the present invention is to provide a low cost product adaptable to a variety of print medium which will not get lost or fly away at a reasonable cost to the promoter.
The object of the present invention is to provide a form of advertising packaging which overcomes the above shortcomings.
In a broad aspect, then, the present invention relates to an advertising packaging device including at least one printed material, said device having a first layer having an adhesive applied to at least part of its surface thereof a second layer adjacent to the first layer and contiguously connected to said first layer and an opening for inserting said printed material prior to securely positioning onto a print medium.
In a further aspect of the present invention there is provided a method of advertising utilizing a printed medium comprising the steps of: preparing a printed material; inserting said printed material into an envelope; and adhesively positioning said envelope onto said printed medium; whereby said printed material being inserted into said envelope is securely affixed to said printed meditun for distribution as a direct mail package.
Further objects and advantages of the present invention will be apparent from the following description, wherein preferred embodiments of the invention are clearly shown.
Brief Description of the Drawings The present invention will be further understood from the following drawings that . illustrate the present invention by way of example:
Figure 1 is a front view of an advertising device according to the present invention;
Figure 2 is a perspective view of a publication bearing the device of Figure 1 on its cover.
Detailed Description of the Preferred Embodiment Referring to the drawings, the device 10 of the present invention is an advertising packaging device for placement on a newspaper, magazine, publication or the like. As shown in Figure 2, the device 10 is preferably affixed to the cover of a popular newspaper N, subscribed to by a person or purchased at a news stand, for instance. It will also be understood that the device 10 of the present invention may be specifically affixed to a page containing an advertisement placed by the advertiser sponsoring the device.
Referring to Figure 1, the device 10 is provided with a first layer 12 having an adhesive applied to at least part of the surface thereof, which is ideally some type of pressure-sensitive repositionable glue and a second layer 14 adjacent the first layer 12 and contiguously connected to said first layer 12. An opening is provided at top portion 16 sealable by a flap 20 extending from either the first layer 12 or second layer 14, for inserting printed materials to be distributed between the first and second layers 12, 14. Preferably, the second layer 14 has a window 18 formed therein, so that any personalized message on the printed material will be visible.
Once the materials to be distributed have been securely positioned into the device 10, the flap 20 is closed onto first layer 12 or second layer 14 before the device 10 is positioned and adhesively secured onto newspaper N for instance for distribution to potential customers of the product being advertised. As can be seen, the printed material is effectively sandwiched between the first layer 12 and second layer 14.
It should be noted that the use of adhesive is not to be seen as restrictive and that other means may be used instead where and when appropriate.
A peel-off layer may also be provided, which is adhesively connected to the first layer 12 until one is ready to remove it for positionally affixing the device 10 to the printed medium N.
In practice, printed materials are frost produced according to the advertiser's requirements.
In its most basic form, the device 10 of the present invention is stuffed with the printed materials and also possibly folders, order forms, reply envelopes, which may or may not be personalized in view of the recipient's needs or preferences, then securely closed before positioning for adhesive securement to a printed medium N. Further, the second layer 14 will act as a protective barrier against transport and handling hazards thereby keeping the printed materials fresh and professional looking.
This method may also be seen as an alternative to regular mail service in some cases.
It will be understood that the present invention, as described may be modified in many ways without departing from the spirit of the invention. The present embodiments are then efore to be considered as illustrative and not restrictive, the scope of the invention being indicated by the appended claims rather than by the foregoing description, and all changes that come within the meaning and range of equivalency of the claims are therefore intended to be embraced therein.
In its most basic form, the device 10 of the present invention is stuffed with the printed materials and also possibly folders, order forms, reply envelopes, which may or may not be personalized in view of the recipient's needs or preferences, then securely closed before positioning for adhesive securement to a printed medium N. Further, the second layer 14 will act as a protective barrier against transport and handling hazards thereby keeping the printed materials fresh and professional looking.
This method may also be seen as an alternative to regular mail service in some cases.
It will be understood that the present invention, as described may be modified in many ways without departing from the spirit of the invention. The present embodiments are then efore to be considered as illustrative and not restrictive, the scope of the invention being indicated by the appended claims rather than by the foregoing description, and all changes that come within the meaning and range of equivalency of the claims are therefore intended to be embraced therein.
Claims (8)
1. An advertising packaging device including at least one printed material, said device having a first layer having an adhesive applied to at least part of its surface thereof, a second layer adjacent to and contiguously connected to said first layer and an opening for inserting said printed material prior to affixing to a printed medium.
2. A device according to claim 1, wherein a flap is positioned for securely adhesively closing said device once the printed materials have been inserted.
3. A device according to claim 1, wherein said device has a window.
4. A device according to claim 1, wherein said adhesive is a repositionable glue.
5. A device according to claim 1, wherein said printed medium is a newspaper.
6. A method of advertising utilizing a printed medium comprising the steps of:
a) preparing a printed material;
b) inserting said printed material into an envelope; and c) adhesively positioning said envelope onto said printed medium;
whereby said printed material being inserted into said envelope is securely affixed to said printed medium for distribution as a direct mail package.
a) preparing a printed material;
b) inserting said printed material into an envelope; and c) adhesively positioning said envelope onto said printed medium;
whereby said printed material being inserted into said envelope is securely affixed to said printed medium for distribution as a direct mail package.
7. A method according to claim 6, wherein said printed material is personalized.
8. A method according to claim 6, wherein said printed medium is a newspaper.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CA 2297545 CA2297545A1 (en) | 2000-02-01 | 2000-02-01 | Advertising packaging device |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CA 2297545 CA2297545A1 (en) | 2000-02-01 | 2000-02-01 | Advertising packaging device |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CA2297545A1 true CA2297545A1 (en) | 2001-08-01 |
Family
ID=4165201
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CA 2297545 Abandoned CA2297545A1 (en) | 2000-02-01 | 2000-02-01 | Advertising packaging device |
Country Status (1)
| Country | Link |
|---|---|
| CA (1) | CA2297545A1 (en) |
-
2000
- 2000-02-01 CA CA 2297545 patent/CA2297545A1/en not_active Abandoned
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Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| FZDE | Dead |