CA2290047A1 - Display assembly - Google Patents

Display assembly Download PDF

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Publication number
CA2290047A1
CA2290047A1 CA 2290047 CA2290047A CA2290047A1 CA 2290047 A1 CA2290047 A1 CA 2290047A1 CA 2290047 CA2290047 CA 2290047 CA 2290047 A CA2290047 A CA 2290047A CA 2290047 A1 CA2290047 A1 CA 2290047A1
Authority
CA
Canada
Prior art keywords
face
vertical
upper face
assembly
planar member
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Abandoned
Application number
CA 2290047
Other languages
French (fr)
Inventor
Ross C. Metcalfe
Danny G. Davidson
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Kraft Canada Inc
Original Assignee
Cadbury Beverages Canada Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Cadbury Beverages Canada Inc filed Critical Cadbury Beverages Canada Inc
Priority to CA 2290047 priority Critical patent/CA2290047A1/en
Publication of CA2290047A1 publication Critical patent/CA2290047A1/en
Abandoned legal-status Critical Current

Links

Classifications

    • AHUMAN NECESSITIES
    • A47FURNITURE; DOMESTIC ARTICLES OR APPLIANCES; COFFEE MILLS; SPICE MILLS; SUCTION CLEANERS IN GENERAL
    • A47FSPECIAL FURNITURE, FITTINGS, OR ACCESSORIES FOR SHOPS, STOREHOUSES, BARS, RESTAURANTS OR THE LIKE; PAYING COUNTERS
    • A47F5/00Show stands, hangers, or shelves characterised by their constructional features
    • A47F5/10Adjustable or foldable or dismountable display stands
    • A47F5/13Adjustable or foldable or dismountable display stands made of tubes or wire
    • A47F5/135Adjustable or foldable or dismountable display stands made of tubes or wire adapted for regular transport to a display area
    • A47F5/137Adjustable or foldable or dismountable display stands made of tubes or wire adapted for regular transport to a display area having wheels
    • AHUMAN NECESSITIES
    • A47FURNITURE; DOMESTIC ARTICLES OR APPLIANCES; COFFEE MILLS; SPICE MILLS; SUCTION CLEANERS IN GENERAL
    • A47FSPECIAL FURNITURE, FITTINGS, OR ACCESSORIES FOR SHOPS, STOREHOUSES, BARS, RESTAURANTS OR THE LIKE; PAYING COUNTERS
    • A47F5/00Show stands, hangers, or shelves characterised by their constructional features
    • A47F5/0081Show stands or display racks with movable parts
    • A47F5/0087Show stands or display racks with movable parts movable around an axis

Landscapes

  • Stackable Containers (AREA)

Abstract

An improved display assembly comprising an upstanding storage unit having a plurality of vertically aligned sides and a plurality of shelves for holding a plurality of containers, the improvement comprising a first planar member having an upper face and connected to a first side of the unit and rotatable in a vertical plane from a vertical position whereby the upper face is aligned essentially parallel to and adjacent the first side, to an essentially horizontal position whereby the upper face is aligned essentially horizontal and perpendicularly to the first face and wherein the planar member is adapted to receive at least a single container. The display assembly offers enhanced display cost effectiveness, commensurate with stability when stacked with the containers and when transported empty.

Description

DISPLAY ASSEMBLY
FIELD OF THE INVENTION

This invention relates to a display assembly, such as a stand, rack and the like, for displaying wares, particularly, bottles, cans and the like in retail stores.
BACKGROUND TO THE INVENTION
Display units such as racks, counters and the like having shelves are used to display goods, for example, bottles and cans of beverages for sale stacked on the shelves. The display units are often movable from a site to another site, store to store, or within a store. The unit may comprise, for example, a solid sided unit or in another alternative, a support frame providing the unit with open sides and a top to enable the goods standing on a plurality of shelves to be readily accessible by a purchaser. The shelves may be formed of a solid planar base, wire framework or other supporting members. The display unit is generally of a vertically upstanding rectangular form having at least three open sides or faces through which the goods can be seen by a purchaser and at least one open side/face through which the goods may be retrieved by the purchaser.
One of the main criteria considered of a retail display unit, bearing in mind the rental, leasing, capital and operating costs incurred by commercial buildings, particularly, retail stores is related to the display area available to be viewed by shoppers and the like. It is most desirable that a display unit has an optimum cost/benefit shape related to desirable minimum "foot print", i.e., store area covered by the unit, commensurate with maximum display area. This latter parameter is generally addressed by the unit having a plurality of shelves. Thus, preferably, a display unit should be suitably shaped as to satisfy the above criterion, while being stable when loaded with goods on display.
Further, regard must be had to the shape and size of a movable display unit to minimize space occupied by a plurality of empty racks when they are being transported to or from a store.
There is, thus, a need for an improved display assembly which minimizes the space occupied by the assembly when being transported while enhancing the cost/benefit criterion discussed hereinabove.
SUN>MARY OF THE INVENTION
It is an object of the present invention to provide a display unit for displaying goods, particularly in retail stores, having enhanced display cost effectiveness, commensurate with stability when loaded with good on display, and when being transported when empty.
1 S Accordingly, in one aspect the invention provides an improved display assembly comprising an upstanding storage unit having a plurality of vertically aligned sides and a plurality of shelves for holding a plurality of containers, the improvement comprising a first planar member having an upper face and connected to a first side of said unit and rotatable in a vertical plane from a vertical position whereby said upper face is aligned essentially parallel to and adjacent said first side, to an essentially horizontal position whereby said upper face is aligned essentially horizontal and perpendicularly to said first face and wherein said planar member is adapted to receive at least a single container.
In a preferred aspect the invention provides an assembly as hereinabove defined wherein said storage unit has a lower part to which said first planar member is connected to enable said first member to constitute an extended base adjacent the surface upon which storage unit stands; upon which base said at least a single container may be positioned.
It can be seen that when the planar member is a platform or base when adjacent and resting on the ground when fully or partially loaded with goods, such as a plurality of trays of beverage cans, the weight of the cans confers additional stability to the upstanding storage unit of the assembly. Such enhanced stability is also pronounced when the whole assembly is moved, loaded or empty, when both the storage unit and the associated base have wheels, rollers or the like. This significantly reduces the time and effort required of moving a loaded display assembly from one area to another within a store since the display assembly does not need to be unloaded and subsequently restocked.
The planar base may be formed of, for example, a solid sheet of material, for example, a metallic or plastics material, a wire mesh-like support or other suitably shaped member having a level upper surface adapted to stably receive and store containers stacked thereupon.
In one embodiment, the base has no distinct side members, other than that side adjacent the storage unit. This allows the containers on the base to be readily accessible by customers on three sides and reduce the risk of a 'bottle-neck' at the assembly.
The preferred display assembly is of marketing display benefit when the shelves, trays and the like of the upstanding unit are so shaped and adapted to receive a plurality of bottles, jars and the like which the base supports a plurality of trays, cartons and the like of cans, for example, of beverages or other products. Thus, the same or different packaged merchandise are openly displayed in a relatively small area, cost-effectively.
A further most significant advantage of the display assembly according to the invention is that the planar member/base is foldable adjacent to, and, optionally, within a side of the display unit. This significantly reduces the footprint of the whole assembly when desired, for example, when the assembly is transported on a vehicle or, when appropriate, within a store. The foldability aspect of the invention allows of more options to the retailer in using the base or not, depending on the degree of shopping space/area the retailer desires to provide to the display assembly.
In further embodiments of the invention, an additional one or two sides of the display unit may each be fitted with a foldable base suitably adapted to be received adjacent to or retracted within its respective side. Each addition base confers additional stability to the storage unit her se, which may enable a taller unit having an additional shelf to be provided.
Thus, in a further aspect, the invention provides an improved display assembly comprising a multisided, upstanding frame defining at least a first vertical face; a second vertical face; a third vertical face; a fourth vertical face; and a plurality of shelves within said frame and defined by said first, second, third and fourth faces to receive a plurality of containers, the improvement comprising a first planar member having a first upper face and connected to said frame, said first member being foldable and rotatable in a vertical plane from a vertical position whereby said first upper face is aligned essentially parallel to and adjacent said first vertical face, to an essentially horizontal position whereby said first upper face is aligned essentially horizontal and perpendicularly to said first vertical face, and wherein said first planar member is adapted to receive at least one container upon said first upper face.
Further, the invention provides an assembly as hereinabove defined further comprising a second planar member having a second upper face and connected to said frame, said second member being foldable and rotatable in a vertical plane from a vertical position whereby said second upper face is aligned essentially parallel to and adjacent said second vertical face, to an essentially horizontal position whereby said second upper face is aligned essentially horizontal and perpendicularly to said first vertical face, wherein said second planar member is adapted to receive at least one container upon said second upper face.
In yet a further aspect, the invention provides an assembly as hereinabove defined comprising a third planar member having a third upper face and connected to said frame, said member being foldable and rotatable in a vertical plane from a vertical position whereby said third upper face is aligned essentially parallel to and adjacent said third vertical face, to an essentially horizontal position whereby said third upper face is aligned essentially horizontal and perpendicularly to said first vertical face, wherein said third planar member is adapted to receive at least one container upon said third face.
The term "container" in this specification, includes, for example, bottles, cans, packets and jars.
BRIEF DESCRIPTION OF THE DRAWINGS
In order that the invention may be better understood, preferred embodiments will now be described, by way of example only, with reference to the accompanying drawings, wherein Fig.l is a perspective sketch of an embodiment of an empty display assembly according to the invention;
Fig. 2 is a perspective view of an embodiment of a loaded display unit having a folded-up base of a display assembly according to the invention;
5 Fig. 3 is a perspective view of the embodiment shown in Fig. 2 having a lowered base stacked with merchandise;
Fig. 4 is a perspective view of an alternate embodiment of an assembly having two foldable bases according to the invention; and wherein the same numerals denote like parts.
DETAILED DESCRIPTION OF PREFERRED EMBODIMENTS
With reference to Figs. 1, 2 and 3, these show a display assembly, generally as 10, having a display unit shown generally as 12 and a base shown generally as 14.
Unit 12 comprises a four sided upstanding frame having vertical metal wire supports 16, 18, 20 and 22 which define vertical faces 24, 26, 28, 30 (not shown) and provided with metal wire shelves 32, 34, 36 and 38.
Planar sheet metallic base 14 has an upper face 40 and a lower face 42 which in Figs. 1 and 3 is aligned essentially parallel and adjacent to support surface 44 of a retail store (not shown). Base 14 at its edge 46 adjacent to face 24 is connected to unit 12 by a pair of hinges 48 which enables base 14 to be rotatable in a vertical plane.
Base 14 has a pair of surface engaging wheels 50 which are swivably adapted to be retractable within base 14. Fig. 1 shows in dashed outline and in Fig. 2 base 14 folded-up with face 40 aligned parallel and adjacent to face 24.
Wheels 50 are, optionally, lockable within base 14 as to constitute, when loaded, surface abutment/engagement non-movable wheels.
Base 14 at its edge 52 remote from edge 46 has a pair of apertures 54 each of which receive a hook 56 to latch edge 46 to a horizontal frame wire 58 when base 14 is in it folded-up position.
Fig. 2 shows in more detail display assembly 10 having base 14 in its folded-up position and display unit stacked with beverage bottles 60.
Fig. 3 shows in more detail the display assembly having base 14 folded-down and stacked with a plurality of trays of beverage cans 62.
Fig. 2 shows the assembly in its partially loaded readily movable, reduce footprint form, whereas Fig. 3 shows the display unit it its fully loaded, stabilizing position.
Fig. 4 shows the embodiment of Fig. 1 having an additional foldable base 140 connected, rotatable and retainable with respect to a second face 102 of display unit 12 as described hereinabove with respect to base 40.
Although this disclosure has describe and illustrated certain preferred embodiments of the invention, it is to be understood that the invention is not restricted to those particular embodiments. Rather, the invention includes all embodiments which are functional or mechanical equivalence of the specific embodiments and features that have been described and illustrated.

Claims (16)

1. An improved display assembly comprising an upstanding storage unit having a plurality of vertically aligned sides and a plurality of shelves for holding a plurality of containers, the improvement comprising a first planar member having an upper face and connected to a first side of said unit and rotatable in a vertical plane from a vertical position whereby said upper face is aligned essentially parallel to and adjacent said first side, to an essentially horizontal position whereby said upper face is aligned essentially horizontal and perpendicularly to said first face and wherein said planar member is adapted to receive at least a single container.
2. An assembly as defined in claim 1 wherein said storage unit has a lower part to which said first planar member is connected to enable said first member to constitute an extended base adjacent the surface upon which said storage unit stands; upon which base said at least a single container may be positioned.
3. An assembly as defined in claim 2 wherein said base has surface abutment means.
4. An assembly as defined in claim 3 wherein said surface abutment means comprises base roller means.
5. An assembly as defined in claim 3 wherein said surface abutement means comprises surface engagement means to restrict horizontal movement of said assembly.
6. An assembly as defined in claim 1 comprising retaining means for retaining said planar member adjacent said first side in said vertical position.
7. An assembly as defined in any one of claims 1 to 6 wherein said planar member is hinged to said unit.
8. An assembly as defined in any one of claims 1 to 7, further comprising a second planar member having a second upper face and connected to a second side of said unit and rotatable in a vertical plane from a vertical position whereby said second upper face is aligned essentially parallel to and adjacent said second side, to an essentially horizontal position whereby said second upper face is aligned essentially horizontal and perpendicularly to said second face and wherein said planar member is adapted to receive at least a single container.
9. An assembly as defined in claim 8, further comprising a third planar member having a third upper face and connected to a third side of said unit and rotatable in a vertical plane from a vertical position whereby said third upper face is aligned essentially parallel to and adjacent said third side, to an essentially horizontal position whereby said third upper face is aligned essentially horizontal and perpendicularly to said first face and wherein said third planar member is adapted to receive at least a single container.
10. An assembly as defined in claim 8 or claim 9 wherein at least said second side is adjacent to said first side.
11. An assembly as defined in any one of claims 1 to 10 wherein said vertical aligned sides define a right-vertically aligned rectangle.
12. An improved display assembly comprising a multisided, upstanding frame defining at least a first vertical face;
a second vertical face;
a third vertical face;
a fourth vertical face; and a plurality of shelves within said frame and defined by said first, second, third and fourth faces to receive a plurality of containers, the improvement comprising a first planar member having a first upper face and connected to said frame, said first member being foldable and rotatable in a vertical plane from a vertical position whereby said first upper face is aligned essentially parallel to and adjacent said first vertical face, to an essentially horizontal position whereby said first upper face is aligned essentially horizontal and perpendicularly to said first vertical face, and wherein said first planar member is adapted to receive at least one container upon said first upper face.
13. An assembly as defined in claim 12 further comprising a second planar member having a second upper face and connected to said frame, said second member being foldable and rotatable in a vertical plane from a vertical position whereby said second upper face is aligned essentially parallel to and adjacent said second vertical face, to an essentially horizontal position whereby said second upper face is aligned essentially horizontal and perpendicularly to said first vertical face, wherein said second planar member is adapted to receive at least one container upon said second upper face.
14. An assembly as defined in claim 13 further comprising a third planar member having a third upper face and connected to said frame, said member being foldable and rotatable in a vertical plane from a vertical position whereby said third upper face is aligned essentially parallel to and adjacent said third vertical face, to an essentially horizontal position whereby said third upper face is aligned essentially horizontal and perpendicularly to said first vertical face, wherein said third planar member is adapted to receive at least one container upon said third face.
15. An assembly as defined in any one of claims 12 to 14 wherein at least one of said first, second or third planar members is connected to a lower part of said frame to enable said at least one of said planar members to constitute a base extending from said frame adjacent the surface upon which said storage unit stands to receive at least one container upon at least one of said upper faces.
16. An assembly as defined in any one of claims 12 to 15 wherein said first planar member is retracted within said frame when said first planar member is vertically aligned with said first face aligned parallel and planar with said first vertical face.
CA 2290047 1999-11-18 1999-11-18 Display assembly Abandoned CA2290047A1 (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
CA 2290047 CA2290047A1 (en) 1999-11-18 1999-11-18 Display assembly

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
CA 2290047 CA2290047A1 (en) 1999-11-18 1999-11-18 Display assembly

Publications (1)

Publication Number Publication Date
CA2290047A1 true CA2290047A1 (en) 2001-05-18

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Family Applications (1)

Application Number Title Priority Date Filing Date
CA 2290047 Abandoned CA2290047A1 (en) 1999-11-18 1999-11-18 Display assembly

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Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
ITGE20100055A1 (en) * 2010-05-19 2011-11-20 Burri Veronica "CART FOR TRANSPORT AND EXPOSURE OF GOODS"
WO2021043453A1 (en) * 2019-09-05 2021-03-11 Wanzl GmbH & Co. KGaA Retail shelving unit
US11229828B2 (en) 2011-10-13 2022-01-25 Group One Limited Towel rack for use during sports event

Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
ITGE20100055A1 (en) * 2010-05-19 2011-11-20 Burri Veronica "CART FOR TRANSPORT AND EXPOSURE OF GOODS"
US11229828B2 (en) 2011-10-13 2022-01-25 Group One Limited Towel rack for use during sports event
WO2021043453A1 (en) * 2019-09-05 2021-03-11 Wanzl GmbH & Co. KGaA Retail shelving unit

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