BR102016020949A2 - MOBILE ADVERTISING ELEMENT - Google Patents
MOBILE ADVERTISING ELEMENT Download PDFInfo
- Publication number
- BR102016020949A2 BR102016020949A2 BR102016020949-8A BR102016020949A BR102016020949A2 BR 102016020949 A2 BR102016020949 A2 BR 102016020949A2 BR 102016020949 A BR102016020949 A BR 102016020949A BR 102016020949 A2 BR102016020949 A2 BR 102016020949A2
- Authority
- BR
- Brazil
- Prior art keywords
- advertising
- vehicle
- mobile advertising
- advertisements
- advertising element
- Prior art date
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- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F21/00—Mobile visual advertising
- G09F21/04—Mobile visual advertising by land vehicles
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- Business, Economics & Management (AREA)
- Accounting & Taxation (AREA)
- Marketing (AREA)
- Physics & Mathematics (AREA)
- General Physics & Mathematics (AREA)
- Engineering & Computer Science (AREA)
- Theoretical Computer Science (AREA)
- Vehicle Waterproofing, Decoration, And Sanitation Devices (AREA)
- Illuminated Signs And Luminous Advertising (AREA)
Abstract
elemento de propaganda móvel composto por um luminoso (1) instalado sobre o teto, por exemplo, de um táxi ou não, van e similares, usado na divulgação de propagandas e/ou prestação de serviços via internet, cujas laterais (2), funcionam como um "monitor" apresentando as mencionadas propagandas que poderão ser gravadas num "pen drive" (4) instalado no aparelho (3) localizado no próprio painel do veículo que transporta esse equipamento de propaganda.mobile advertising element consisting of a light (1) mounted on the roof, for example of a taxi or not, van and the like, used for advertising and / or providing services via the internet, whose sides (2) work as a "monitor" displaying the said advertisements which may be recorded on a flash drive (4) mounted on the apparatus (3) located on the vehicle's own dashboard carrying this advertising equipment.
Description
(54) Título: ELEMENTO DE PROPAGANDA MÓVEL (51) Int. Cl.: G09F 21/04 (52) CPC: G09F 21/04 (73) Titular(es): DORTA E DORTA ASSESSORIA EMPRESARIAL LTDA EPP (72) Inventor(es): GUILHERME ROBERTO DORTA DA SILVA (74) Procurador(es): GUILHERME ROBERTO DORTA DA SILVA (57) Resumo: Elemento de propaganda móvel composto por um luminoso (1) instalado sobre o teto, por exemplo, de um táxi ou não, van e similares, usado na divulgação de propagandas e/ou prestação de serviços via internet, cujas laterais (2), funcionam como um monitor apresentando as mencionadas propagandas que poderão ser gravadas num pen drive (4) instalado no aparelho (3) localizado no próprio painel do veículo que transporta esse equipamento de propaganda.(54) Title: MOBILE PROPAGANDA ELEMENT (51) Int. Cl .: G09F 21/04 (52) CPC: G09F 21/04 (73) Owner (s): DORTA E DORTA ASSESSORIA EMPRESARIAL LTDA EPP (72) Inventor ( es): GUILHERME ROBERTO DORTA DA SILVA (74) Attorney (s): GUILHERME ROBERTO DORTA DA SILVA (57) Abstract: Mobile advertising element composed of a light (1) installed on the roof, for example, of a taxi or not , van and the like, used in the dissemination of advertisements and / or provision of services via the Internet, whose sides (2) work as a monitor showing the mentioned advertisements that can be recorded on a flash drive (4) installed on the device (3) located on the dashboard of the vehicle that carries this advertising equipment.
/3 “ELEMENTO DE PROPAGANDA MÓVEL”./ 3 “MOBILE ADVERTISING ELEMENT”.
001 Como é de conhecimento geral, a “propaganda é a alma do negócio”, assim como “uma imagem vale mais que mil palavras”.001 As is well known, “advertising is the soul of the business”, as well as “a picture is worth a thousand words”.
002 Partindo de tais verdades e com o auxílio da moderna tecnologia de comunicação em massa, como é o caso da Internet, foi possível criar e desenvolver o aludido elemento de propaganda móvel, na realidade, um funcional, prático e objetivo meio utilizado na divulgação de propagandas na forma de um eficiente luminoso a ser transportado sobre o teto de veículos de passeio, como por exemplo, de taxi, Vans etc.002 Based on such truths and with the help of modern mass communication technology, such as the Internet, it was possible to create and develop the mentioned element of mobile advertising, in reality, a functional, practical and objective means used in the dissemination of advertisements in the form of an efficient light to be carried over the roof of passenger vehicles, such as taxi, Vans etc.
003 Esse tipo de luminoso já é de conhecimento do estado da técnica e bastante difundido entre os taxistas, entretanto, até aonde se tem conhecimento, segundo ficou constatado durante as pesquisas feitas antes da criação do aludido elemento de propaganda móvel, as propagandas demonstradas e difundidas por tais luminosos até então eram constantes, ou seja, o interessado estampava sua propaganda desejada e ali permanecia iluminada por trás, visando chamar atenção de todos, sendo que cada vez que se necessitasse de substituí-la por outra, uma operação manual tinha de ser realizada em ambos os lados desse luminoso e assim permanecia até ser trocada por outra.003 This type of sign is already known about the state of the art and is very widespread among taxi drivers, however, as far as is known, as was found during the research carried out before the creation of the mentioned element of mobile advertising, the advertisements shown and disseminated. by such luminous signs until then they were constant, that is, the interested party stamped his desired advertisement and remained there illuminated from behind, aiming to draw everyone's attention, and each time it was necessary to replace it with another, a manual operation had to be done. carried out on both sides of this sign and remained so until it was replaced by another.
004 Dessa maneira, estudando em acabar com esse inconveniente e limitação quanto a maior divulgação de produtos e/ou de prestação de serviços em função de tempo ganho e redução de mão de obra, foi criado e desenvolvido o mencionado elemento de propaganda móvel, o qual é formado, em termos físicos, pelo mesmo tipo de luminoso mencionado anteriormente, entretanto, operacionalmente observando, totalmente diferente e moderno, uma vez que tem por base o uso do “wifi” ou da Internet como meio para a divulgação de propaganda que é comandada através do próprio painel do veículo e logicamente por seu condutor, sendo as propagandas desejadas previamente escolhidas por seus patrocinadores, podendo as mesmas serem transmitidas através de internet pela pelas anunciantes ou gravadas em “pen drive”.004 In this way, studying to end this inconvenience and limitation regarding the greater dissemination of products and / or the provision of services due to the time saved and the reduction of labor, the mentioned element of mobile advertising was created and developed, which it is formed, in physical terms, by the same type of sign mentioned above, however, operationally observing, totally different and modern, since it is based on the use of “wifi” or the Internet as a means for the dissemination of advertising that is commanded through the vehicle's own panel and logically by its driver, with the desired advertisements previously chosen by its sponsors, which may be transmitted over the internet by the advertisers or recorded on a “pen drive”.
005 Trata-se de uma ideia inteligente e extremamente prática, uma vez que o condutor ou terceiros tenham de substituir as propagandas manualmente sendo as mesmas mudadas automaticamente e quantas vezes forem necessárias,005 This is a smart and extremely practical idea, since the driver or third parties have to replace the advertisements manually and they are changed automatically and as many times as necessary,
Petição 870160050720, de 12/09/2016, pág. 6/12Petition 870160050720, of 9/12/2016, p. 6/12
2-3 sendo elas do tipo televisivas, uma vez que esse tipo de luminoso passa a ser, no caso, um “televisor” estilizado.2-3 being the television type, since this type of sign becomes, in this case, a stylized “television”.
oo6 Ressalta-se que nesse tipo de propaganda, o motorista poderá prontamente efetuar as mudanças das propagandas de produtos e de prestação de serviços a qualquer momento através do acionamento do dispositivo instalado no painel de seu veículo e sem a necessidade de que esteja estacionado, o que proporciona a ele ganho de tempo e logicamente reduz e muito a sua mão de obra em ter de mudar a propaganda no seu luminoso.oo6 It is noteworthy that in this type of advertising, the driver will be able to promptly make changes to product and service provision advertisements at any time by activating the device installed on the dashboard of his vehicle and without the need for it to be parked, which saves him time and logically reduces his workforce by having to change the advertising on his backlight.
007 Outra significativa mudança nessa maneira de se fazer uma múltipla operação de propaganda, recai exatamente no próprio uso da Internet, cuja aplicação dispensa comentário por se tratar de um meio de comunicação em massa e das redes sociais de uma forma geral, o que faz desse elemento de propaganda móvel uma extraordinária ferramenta de trabalho e bastante lucrativa em todos os sentidos, tanto para quem paga como para quem recebe, sem contar seu aspecto chamativo.007 Another significant change in this way of doing a multiple advertising operation, falls exactly on the use of the Internet itself, whose application needs no comment because it is a means of mass communication and social networks in general, which makes this mobile advertising element an extraordinary work tool and very profitable in every way, both for those who pay and those who receive, not to mention its flashy aspect.
008 Assim, para demonstrar o quanto até aqui relatado a respeito do referido elemento de propaganda móvel, encontra-se anexo o exemplar ilustrativo, no qual a:008 Thus, to demonstrate how much has been reported so far about the aforementioned mobile advertising element, an illustrative example is attached, in which:
FIG. 1 - apresenta de forma exemplificativa um luminoso instalado sobre o teto de um veículo onde são apresentadas as propagandas desejadas via Internet; e aFIG. 1 - it presents in an exemplary way a luminous installed on the roof of a vehicle where the desired advertisements are presented via the Internet; and the
FIG. 2 - corresponde a uma vista também exemplificativa do mesmo luminoso visto de outro ângulo, ressaltando-se sua interligação com o dispositivo de comando interno do veículo que o transporta.FIG. 2 - corresponds to a view also exemplary of the same light seen from another angle, emphasizing its interconnection with the internal control device of the vehicle that carries it.
009 O elemento de propaganda móvel, razão do presente pedido de patente, consiste no emprego de um luminoso (1) a ser instalado sobre o teto do veículo que irá transporta-lo, luminoso esse cujas laterais (2) projetam imagens alusivas à propaganda a ser divulgada a respeito de produtos e/ou prestação de serviço via Internet, cujo comando acontece através de dispositivo e/ou aparelho (3) instalado no próprio painel desse veículo, empregando, por exemplo, um “pen drive” (4) de uso comum e compatível a sua aplicabilidade operacional com o tipo009 The element of mobile advertising, the reason for the present patent application, consists of the use of a sign (1) to be installed on the roof of the vehicle that will transport it, a sign whose sides (2) project images alluding to advertising be disclosed about products and / or provision of services via the Internet, whose control takes place through a device and / or device (3) installed on the vehicle's own panel, using, for example, a “pen drive” (4) for use common and compatible its operational applicability with the type
Petição 870160050720, de 12/09/2016, pág. 7/12Petition 870160050720, of 9/12/2016, p. 7/12
3/3 de propaganda desejado, onde seu condutor poderá manipulá-lo para efetuar a troca, por exemplo, do referido “pen drive” (4) das propagandas predeterminadas. 010 Na realidade, dito luminoso (1) passa a funcionar como um “monitor” ao se efetuar a apresentação das propagandas (2), dando vida a apresentação e chamando a atenção dos transeuntes e/ou interessados.3/3 of desired advertising, where your driver can manipulate you to change, for example, the referred “pen drive” (4) of predetermined advertisements. 010 In reality, this luminous light (1) starts to function as a “monitor” when making the presentation of advertisements (2), giving life to the presentation and drawing the attention of passers-by and / or interested parties.
ou Finalmente, esse sistema de divulgação de propaganda poderá ser feito na própria região onde, por exemplo, estiver rodando o taxi ou o veículo que transporta o dito luminoso, divulgando os produtos comercializados e/ou a prestação de serviço feito pelos próprios residentes ou trabalhadores daquela região, fato esse que passa a ampliar o conhecimento de terceiros e/ou do consumidor quanto a existente do comércio em si existente em seu próprio bairro ou região.or Finally, this advertising dissemination system can be made in the region where, for example, the taxi or the vehicle that transports the said light is running, publicizing the products sold and / or the provision of services by the residents or workers themselves from that region, a fact that starts to increase the knowledge of third parties and / or the consumer as to the existing trade itself in its own neighborhood or region.
Petição 870160050720, de 12/09/2016, pág. 8/12Petition 870160050720, of 9/12/2016, p. 12/8
Claims (1)
Priority Applications (1)
Application Number | Priority Date | Filing Date | Title |
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BR102016020949-8A BR102016020949A2 (en) | 2016-09-12 | 2016-09-12 | MOBILE ADVERTISING ELEMENT |
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Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
BR102016020949-8A BR102016020949A2 (en) | 2016-09-12 | 2016-09-12 | MOBILE ADVERTISING ELEMENT |
Publications (1)
Publication Number | Publication Date |
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BR102016020949A2 true BR102016020949A2 (en) | 2018-03-27 |
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BR102016020949-8A BR102016020949A2 (en) | 2016-09-12 | 2016-09-12 | MOBILE ADVERTISING ELEMENT |
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BR (1) | BR102016020949A2 (en) |
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2016
- 2016-09-12 BR BR102016020949-8A patent/BR102016020949A2/en not_active IP Right Cessation
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