AU2021105493A4

AU2021105493A4 - An innovative method for increasing value of environment friendly products

Info

Publication number: AU2021105493A4
Application number: AU2021105493A
Authority: AU
Inventors: Shilpa ARORA; Shefali Bahadur; Bhupinder Pal Singh Chahal; Amandeep Dhaliwal; Deepti Dabas Hazarika; Uchit Kapoor; Raseem Abdul Khader P.; Akhil M. P.; T. Milton; Nawal Mohammed P. K.; D. Ravindran; Tripti Sahu; Manjeet SINGH
Original assignee: Pk Nawal Mohammed
Current assignee: Pk Nawal Mohammed
Priority date: 2021-08-13
Filing date: 2021-08-13
Publication date: 2021-11-25
Anticipated expiration: 2029-08-13

Abstract

AN INNOVATIVE METHOD FOR INCREASING VALUE OF ENVIRONMENT FRIENDLY PRODUCTS The present invention discloses a method for enhancing value of environment friendly products. The method includes delivering environment friendly good or service at the door steps of a customer, followed by providing place and time utility to the customer. The method further 5 involves responding to queries of the customers, solving grievances; and facilitating decision making and policy making. Figure 1 1/4 -E Sales Environment Relationship Management Friendly After Sales Products r___________________________ Partnership Marketing Figure 1

Description

1/4

Sales -E

Environment Relationship Management

r___________________________ Friendly

Products After Sales

Partnership Marketing

Figure 1

AN INNOVATIVE METHOD FOR INCREASING VALUE OF ENVIRONMENT FRIENDLY PRODUCTS The present disclosure relates to a platform for enhancing value of product.

BACKGROUND Active marketing says sell and don't turn back, reactive marketing says sell but turn back too, proactive marketing says sell, turn back but no need to pay attention to the consumer's concern, accountable marketing says sell, turn back, look into consumer's concern and solve them too and lastly partnership marketing says sell, turn back, look into consumers concern and solve them too so that the consumer and the seller both work in tandem towards the attainment of long term goals i.e. satisfaction and profit.

There requires a need for enhancing value of a product.

SUMMARY The present invention discloses a method for enhancing value of a product. The method includes delivering good or service at the door steps of a customer, followed by providing place and time utility to the customer. The method further involves responding to queries of the customers, solving grievances; and facilitating decision making and policy making.

BRIEF DESCRIPTION OF DRAWINGS Figure 1 illustrates a schematic of a flowchart depicting Environment Friendly Products Value Enhancement System, in accordance with an illustrative embodiment of a present invention; Figure 2 illustrates various types of marketing strategies, in accordance with the illustrative embodiment of the present invention; Figure 3 illustrates Value Enhancement -Environment Friendly Products Mechanism, in accordance with the illustrative embodiment of the present invention; and Figure 4 represents a table enlisting results of the different marketing strategies, in accordance with an illustrative embodiment of the present invention;

MODES FOR CARRYING OUT THE PREFERRED EMBODIMENTS The embodiments herein and the various features and advantageous details thereof are explained more fully with reference to the non-limiting embodiments that are illustrated in the accompanying drawings and detailed in the following description. Descriptions of well-known components and processing techniques are omitted so as to not unnecessarily obscure the embodiments herein. The examples used herein are intended merely to facilitate an understanding of ways in which the embodiments herein may be practiced and to further enable those of skill in the art to practice the embodiments herein. Accordingly, the examples should not be construed as limiting the scope of the embodiments herein. Throughout this specification and the claims which follow, unless the context requires otherwise, the word "comprise", and variations such as "comprises" and "comprising", will be understood to imply the inclusion of a stated integer or step or group of integers or steps but not the exclusion of any other integer or step or group of integers or steps. As used herein, the singular forms "a", "an", "the" include plural referents unless the context clearly dictates otherwise. Further, the terms "like", "as such", "for example", "including" are meant to introduce examples which further clarify more general subject matter, and should be contemplated for the persons skilled in the art to understand the subject matter. Although this invention has been described in conjunction with the exemplary embodiments' below, it is evident that many alternatives, modifications, and variations will be apparent to those skilled in the art. Accordingly, the exemplary embodiments of the invention as set forth above are intended to be illustrative and not limiting. Various changes may be made without departing from the spirit and scope of the invention. Green CRM plays a vital role in designing any company's global business strategy. The cyclic process of customer relationship management starts with sales and marketing where the good or the service is delivered at the door steps of the customer, hence providing him place and time utility as shown in Figure 1. As shown in Figure 2, process of superior CRM includes a number of factors influencing different marketing strategies selected from a number of strategies but not limited to active, reactive, proactive, accountable, partnership, etc. Thereafter, sale services begin where the customer responds to the queries of the customers and solves the grievances which could cause any dissonance. The parlance and the poise which the sales person maintains between the sale and the after sale is relationship management and the cycle ends with analysis and reporting to management to facilitate decision and policy making.

Value Enhancement in Environment Friendly Products plays a vital role in designing any company's global business strategy as shown in Figure 3.

Performance Management The marketing department can launch direct marketing campaigns through the CRM system (emailing, telephone, direct mail); the system monitors campaign deployment, measures their impact on customers and assesses their overall efficiency. Decision Support

Green CRM solutions allow staff to easily generate detailed custom reports. These reports can track various parameters such as the efficiency of operators and sales people, the impact of marketing campaigns, customer feedback regarding satisfaction about the product and the impact on environment both. Safety & Control

Green CRM systems enable companies to improve their relationships with customers as well as optimize their procedures in order to gain new customers and win back old ones in the given parenthesis of ecological balance.

The present invention discloses usage of three parameters for the research methodology segment as shown in Figure 4. Skewness, Kurtosis and Sigma which signify range of variability of data to either left or right of the normal distribution, and sigma specifies range of variability when data is either scattered or clustered. Here, Skewness is ranging between 0.125 to 0.363 which means that the entire data set is towards right of the normal distribution curve and with slight variation in quantum of efforts vis -a vis the type of product and product marketing strategy. Kurtosis is ranging between 0.155 to 2.265 which means that variability is corresponding to the type of product and quantum of effort more rather than product marketing strategy being adopted. Here Sigma is ranging between0.012 to 0.451 which means that the data set is slightly scattered.

Hence, the present invention discloses a method for enhancing value of environment friendly product. The method includes delivering good or service at the door steps of a customer, followed by providing place and time utility to the customer. The method further involves responding to queries of the customers, solving grievances; and facilitating decision making and policy making. The parameters required for enhancement are selected from one of the parameters constituting value enhancement, environment friendly, and role of partnership marketing.

Claims

THE CLAIMS DEFINING THE INVENTION ARE AS FOLLOWS:

1. A method for enhancing value of environment friendly product, the method comprising: delivering environment friendly good or service at the door steps of a customer; providing place and time utility to the customer; responding to queries of the customers; solving grievances; facilitating decision making and policy making.

2. The method of claim 1, wherein at least one of the parameters selected from Skewness, Kurtosis and Sigma.

3. The method of claim 1, wherein the parameters required for enhancement are selected from one of the parameters constituting value enhancement, environment friendly, and role of partnership marketing.