AU2014321754A1 - Predicting user interactions with objects associated with advertisements on an online system - Google Patents
Predicting user interactions with objects associated with advertisements on an online system Download PDFInfo
- Publication number
- AU2014321754A1 AU2014321754A1 AU2014321754A AU2014321754A AU2014321754A1 AU 2014321754 A1 AU2014321754 A1 AU 2014321754A1 AU 2014321754 A AU2014321754 A AU 2014321754A AU 2014321754 A AU2014321754 A AU 2014321754A AU 2014321754 A1 AU2014321754 A1 AU 2014321754A1
- Authority
- AU
- Australia
- Prior art keywords
- advertisement
- user
- online system
- object associated
- interaction
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Abandoned
Links
Classifications
-
- G—PHYSICS
- G06—COMPUTING OR CALCULATING; COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0254—Targeted advertisements based on statistics
Landscapes
- Business, Economics & Management (AREA)
- Finance (AREA)
- Strategic Management (AREA)
- Engineering & Computer Science (AREA)
- Accounting & Taxation (AREA)
- Development Economics (AREA)
- Physics & Mathematics (AREA)
- Game Theory and Decision Science (AREA)
- Entrepreneurship & Innovation (AREA)
- Economics (AREA)
- Marketing (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Probability & Statistics with Applications (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Information Transfer Between Computers (AREA)
Applications Claiming Priority (3)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| US14/034,338 US20150088644A1 (en) | 2013-09-23 | 2013-09-23 | Predicting User Interactions With Objects Associated With Advertisements On An Online System |
| US14/034,338 | 2013-09-23 | ||
| PCT/US2014/052155 WO2015041798A1 (en) | 2013-09-23 | 2014-08-21 | Predicting user interactions with objects associated with advertisements on an online system |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| AU2014321754A1 true AU2014321754A1 (en) | 2016-03-03 |
Family
ID=52689259
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| AU2014321754A Abandoned AU2014321754A1 (en) | 2013-09-23 | 2014-08-21 | Predicting user interactions with objects associated with advertisements on an online system |
Country Status (6)
| Country | Link |
|---|---|
| US (2) | US20150088644A1 (enExample) |
| JP (1) | JP6441941B2 (enExample) |
| KR (1) | KR20160060646A (enExample) |
| AU (1) | AU2014321754A1 (enExample) |
| CA (1) | CA2920741A1 (enExample) |
| WO (1) | WO2015041798A1 (enExample) |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US12511663B2 (en) * | 2023-03-17 | 2025-12-30 | Maplebear Inc. | Incremental cost prediction for user treatment selection |
Families Citing this family (21)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20150127468A1 (en) * | 2013-11-06 | 2015-05-07 | Yahoo! Inc. | User engagement based nonguaranteed delivery pricing |
| US10083459B2 (en) * | 2014-02-11 | 2018-09-25 | The Nielsen Company (Us), Llc | Methods and apparatus to generate a media rank |
| CN107077455A (zh) * | 2014-06-03 | 2017-08-18 | 埃克斯凯利博Ip有限责任公司 | 釆用基于事件的流量评分确定流量质量 |
| WO2016007822A1 (en) * | 2014-07-10 | 2016-01-14 | Menendez Michael | Systems and methods for providing targeted advertisements to a charging station for electric vehicles |
| US10861056B2 (en) | 2015-06-17 | 2020-12-08 | Facebook, Inc. | Placing locations in a virtual world |
| US9786125B2 (en) | 2015-06-17 | 2017-10-10 | Facebook, Inc. | Determining appearances of objects in a virtual world based on sponsorship of object appearances |
| US10339592B2 (en) | 2015-06-17 | 2019-07-02 | Facebook, Inc. | Configuring a virtual store based on information associated with a user by an online system |
| US20170098250A1 (en) * | 2015-10-01 | 2017-04-06 | Facebook, Inc. | Accounting for differences in user interaction with content presented by different systems when selecting content by an online system |
| US11676060B2 (en) * | 2016-01-20 | 2023-06-13 | Adobe Inc. | Digital content interaction prediction and training that addresses imbalanced classes |
| US10318997B2 (en) * | 2016-04-22 | 2019-06-11 | Facebook, Inc. | Determining bid amounts for presenting sponsored content to a user based on a likelihood of the user performing a conversion associated with the sponsored content |
| KR102694130B1 (ko) * | 2016-06-28 | 2024-08-12 | 엔에이치엔페이코 주식회사 | 광고 상품 제공 방법 및 시스템 |
| US10540158B2 (en) * | 2016-07-18 | 2020-01-21 | Google Llc | Post-install application interaction |
| US10915929B1 (en) * | 2016-08-18 | 2021-02-09 | Amazon Technologies, Inc. | Detecting user interaction and delivering content using interaction metrics |
| US11651237B2 (en) * | 2016-09-30 | 2023-05-16 | Salesforce, Inc. | Predicting aggregate value of objects representing potential transactions based on potential transactions expected to be created |
| US20180174197A1 (en) * | 2016-12-21 | 2018-06-21 | Facebook, Inc. | Generating a content item for presentation to an online system including content from an application describing a product selected by the online system |
| US10452701B2 (en) * | 2017-11-09 | 2019-10-22 | Facebook, Inc. | Predicting a level of knowledge that a user of an online system has about a topic associated with a set of content items maintained in the online system |
| US11640619B2 (en) * | 2019-04-15 | 2023-05-02 | Cubic Corporation | Media engagement verification in transit systems |
| US11494803B2 (en) * | 2021-02-11 | 2022-11-08 | Roku, Inc. | Content modification system with viewer behavior-based content delivery selection feature |
| TWI808454B (zh) * | 2021-07-22 | 2023-07-11 | 沛倫設計股份有限公司 | 廣告投放方法 |
| KR102790027B1 (ko) * | 2022-03-22 | 2025-04-01 | 고려대학교 산학협력단 | 광고 투입에 관한 수익의 예측에 기초한 태스크 분리 방법 및 이를 수행하는 장치 |
| US20250045779A1 (en) * | 2023-08-02 | 2025-02-06 | Wei-Sheng Lin | Method and system for marketing via a communications network |
Family Cites Families (40)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20050021397A1 (en) | 2003-07-22 | 2005-01-27 | Cui Yingwei Claire | Content-targeted advertising using collected user behavior data |
| JP2008545200A (ja) | 2005-06-28 | 2008-12-11 | チョイスストリーム インコーポレイテッド | 広告をターゲット化する統計システムの方法及び装置 |
| US9058406B2 (en) * | 2005-09-14 | 2015-06-16 | Millennial Media, Inc. | Management of multiple advertising inventories using a monetization platform |
| US20070156887A1 (en) | 2005-12-30 | 2007-07-05 | Daniel Wright | Predicting ad quality |
| US20070157228A1 (en) | 2005-12-30 | 2007-07-05 | Jason Bayer | Advertising with video ad creatives |
| US8504575B2 (en) | 2006-03-29 | 2013-08-06 | Yahoo! Inc. | Behavioral targeting system |
| US20090018920A1 (en) * | 2006-07-21 | 2009-01-15 | Videoegg, Inc. | Interaction Prompt for Interactive Advertising |
| US8380175B2 (en) * | 2006-11-22 | 2013-02-19 | Bindu Rama Rao | System for providing interactive advertisements to user of mobile devices |
| CA2684433A1 (en) * | 2007-04-18 | 2008-10-30 | Converdia, Inc. | Systems and methods for providing wireless advertising to mobile device users |
| US8635106B2 (en) * | 2007-07-11 | 2014-01-21 | Yahoo! Inc. | System for targeting data to users on mobile devices |
| US8175914B1 (en) * | 2007-07-30 | 2012-05-08 | Google Inc. | Automatic adjustment of advertiser bids to equalize cost-per-conversion among publishers for an advertisement |
| EP2179358A4 (en) * | 2007-08-20 | 2012-01-25 | Facebook Inc | TARGETED ADVERTISING IN A SOCIAL NETWORK |
| US8930238B2 (en) * | 2008-02-21 | 2015-01-06 | International Business Machines Corporation | Pervasive symbiotic advertising system and methods therefor |
| US20110055003A1 (en) | 2009-08-31 | 2011-03-03 | Yahoo! Inc. | Budget-influenced ranking and pricing in sponsored search |
| US20110066506A1 (en) * | 2009-09-11 | 2011-03-17 | Social App Holdings, LLC | Social networking monetization system and method |
| US20110166932A1 (en) * | 2010-01-07 | 2011-07-07 | Qualcomm Incorporated | System and method of providing content based on user interaction |
| CA2789224C (en) | 2010-02-08 | 2017-09-05 | Facebook, Inc. | Communicating information in a social network system about activities from another domain |
| GB201002559D0 (en) | 2010-02-15 | 2010-03-31 | Circassia Ltd | Birch peptides for vaccine |
| US20120310729A1 (en) * | 2010-03-16 | 2012-12-06 | Dalto John H | Targeted learning in online advertising auction exchanges |
| US20120084155A1 (en) * | 2010-10-01 | 2012-04-05 | Yahoo! Inc. | Presentation of content based on utility |
| US20120158499A1 (en) * | 2010-12-21 | 2012-06-21 | Google Inc. | Providing Advertisements on a Social Network |
| US10304066B2 (en) * | 2010-12-22 | 2019-05-28 | Facebook, Inc. | Providing relevant notifications for a user based on location and social information |
| US20120166532A1 (en) * | 2010-12-23 | 2012-06-28 | Yun-Fang Juan | Contextually Relevant Affinity Prediction in a Social Networking System |
| US20120166285A1 (en) | 2010-12-28 | 2012-06-28 | Scott Shapiro | Defining and Verifying the Accuracy of Explicit Target Clusters in a Social Networking System |
| US8626589B2 (en) * | 2011-01-26 | 2014-01-07 | Google Inc. | Auction-based application launching |
| US20120232985A1 (en) * | 2011-03-07 | 2012-09-13 | Pontilex, Inc. | Advertising Using Mobile Devices |
| US8762197B2 (en) * | 2011-03-21 | 2014-06-24 | P4Rc, Inc. | Social enablement of mobile casual games enabling mobile users to connect within and outside games with other mobile users, brands, game developers, and others online, on mobile devices, and in social networks |
| US20120284128A1 (en) | 2011-05-06 | 2012-11-08 | Yahoo! Inc. | Order-independent approximation for order-dependent logic in display advertising |
| US20130231999A1 (en) * | 2011-08-30 | 2013-09-05 | Robert Emrich | Method and apparatus for personalized marketing |
| US10217117B2 (en) * | 2011-09-15 | 2019-02-26 | Stephan HEATH | System and method for social networking interactions using online consumer browsing behavior, buying patterns, advertisements and affiliate advertising, for promotions, online coupons, mobile services, products, goods and services, entertainment and auctions, with geospatial mapping technology |
| US20130124297A1 (en) * | 2011-11-10 | 2013-05-16 | John Hegeman | Multi-dimensional advertisement bidding |
| US20130124327A1 (en) * | 2011-11-11 | 2013-05-16 | Jumptap, Inc. | Identifying a same user of multiple communication devices based on web page visits |
| US20130159110A1 (en) | 2011-12-14 | 2013-06-20 | Giridhar Rajaram | Targeting users of a social networking system based on interest intensity |
| US10832313B2 (en) * | 2012-09-29 | 2020-11-10 | Xandr Inc. | Systems and methods for serving secure content |
| US9317812B2 (en) | 2012-11-30 | 2016-04-19 | Facebook, Inc. | Customized predictors for user actions in an online system |
| US10395321B2 (en) | 2012-11-30 | 2019-08-27 | Facebook, Inc. | Dynamic expressions for representing features in an online system |
| US9070141B2 (en) | 2012-11-30 | 2015-06-30 | Facebook, Inc. | Updating features based on user actions in online systems |
| US20140351059A1 (en) * | 2013-03-15 | 2014-11-27 | adRise, Inc. | Interactive advertising |
| US9015062B2 (en) * | 2013-06-20 | 2015-04-21 | Aol Advertising Inc. | Systems and methods for cross-browser advertising ID synchronization |
| US9256688B2 (en) * | 2013-08-09 | 2016-02-09 | Google Inc. | Ranking content items using predicted performance |
-
2013
- 2013-09-23 US US14/034,338 patent/US20150088644A1/en not_active Abandoned
-
2014
- 2014-07-15 US US14/332,167 patent/US10740790B2/en active Active
- 2014-08-21 KR KR1020167007518A patent/KR20160060646A/ko not_active Ceased
- 2014-08-21 AU AU2014321754A patent/AU2014321754A1/en not_active Abandoned
- 2014-08-21 JP JP2016544336A patent/JP6441941B2/ja not_active Expired - Fee Related
- 2014-08-21 WO PCT/US2014/052155 patent/WO2015041798A1/en not_active Ceased
- 2014-08-21 CA CA2920741A patent/CA2920741A1/en not_active Abandoned
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US12511663B2 (en) * | 2023-03-17 | 2025-12-30 | Maplebear Inc. | Incremental cost prediction for user treatment selection |
Also Published As
| Publication number | Publication date |
|---|---|
| CA2920741A1 (en) | 2015-03-26 |
| US20150088644A1 (en) | 2015-03-26 |
| KR20160060646A (ko) | 2016-05-30 |
| JP6441941B2 (ja) | 2018-12-19 |
| WO2015041798A1 (en) | 2015-03-26 |
| US20150088639A1 (en) | 2015-03-26 |
| JP2016536724A (ja) | 2016-11-24 |
| US10740790B2 (en) | 2020-08-11 |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| US10740790B2 (en) | Predicting user interactions with objects associated with advertisements on an online system | |
| US10325291B2 (en) | Adjusting reserve prices for advertisements presented to social networking system users | |
| US20150332314A1 (en) | Selecting organic content and advertisements for presentation to social networking system users based on user engagement | |
| US9754283B2 (en) | Recommending a budget for an advertisement presented on an online system | |
| CA2912754C (en) | Crediting impressions to advertisements in scrollable advertisement units | |
| US20160343026A1 (en) | Adaptive advertisement targeting based on performance objectives | |
| US10318982B2 (en) | Biasing selection of advertisements from an advertisement campaign | |
| US20150051987A1 (en) | Advertisement selection and pricing based on advertisement type and placement | |
| US11507974B2 (en) | Presenting and ordering content items within a scrollable content unit to a social networking system user | |
| US20160267526A1 (en) | Multi-touch attribution | |
| US20140365320A1 (en) | View-based placement of advertisements in scrollable advertisement units | |
| US20180247344A1 (en) | Behavior-based custom audiences generation | |
| US10467657B2 (en) | View-based pricing of advertisements in scrollable advertisement units | |
| US20150012367A1 (en) | Fixed-pricing for guaranteed delivery of online advertisements | |
| US20180053218A1 (en) | Targeting optimization by blocking advertisements for already performed conversion events | |
| US20190026765A1 (en) | Evaluating social referrals to a third party system | |
| US10318997B2 (en) | Determining bid amounts for presenting sponsored content to a user based on a likelihood of the user performing a conversion associated with the sponsored content | |
| WO2014200716A1 (en) | View-based pricing of advertisements in scrollable advertisement units | |
| US20170098250A1 (en) | Accounting for differences in user interaction with content presented by different systems when selecting content by an online system | |
| US20150206196A1 (en) | Modifying advertisment bid amounts based on a target average price paid for advertisement presentation |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| MK5 | Application lapsed section 142(2)(e) - patent request and compl. specification not accepted |