AU2008237583A1 - Systems and methods for managing product comparison information - Google Patents

Description

- 1 AUSTRALIA PATENTS ACT 1990 COMPLETE SPECIFICATION FOR A STANDARD PATENT ORIGINAL Name of Applicant/s: Moneytime Pty Ltd Actual Inventor/s: David Miller Address for Service is: SHELSTON IP 60 Margaret Street Telephone No: (02) 9777 1111 SYDNEY NSW 2000 Facsimile No. (02) 9241 4666 CCN: 3710000352 Attorney Code: SW Invention Title: SYSTEMS AND METHODS FOR MANAGING PRODUCT COMPARISON INFORMATION Details of Associated Provisional Application No. 2007905990 dated 29 Oct 2007 The following statement is a full description of this invention, including the best method of performing it known to me/us: File: 55941AUP00 -la SYSTEMS AND METHODS FOR MANAGING PRODUCT COMPARISON INFORMATION FIELD OF THE INVENTION [0001] The present invention relates to systems and methods for managing product comparison information. Embodiments of the invention have been particularly developed for providing a web-based interface for allowing consumers to compare complex products, such as finance and/or service products. While some embodiments will be described herein with particular reference to that application, it will be appreciated that the invention is not limited to such a field of use, and is applicable in broader contexts. BACKGROUND [0002] Any discussion of the background art throughout the specification should in no way be considered as an admission that such art is widely known or forms part of common general knowledge in the field. [0003] Product comparison websites are known. In broad terms, such websites allow a consumer to obtain information regarding a plurality of seemingly like products. This is designed to assist the consumer in making an informed choice as to which product is most suitable for his/her personal situation. The consumer is then directed to liaise directly with a provider of the selected product to complete a transaction. [0004] Known product comparison technology suffers from a number of deficiencies. These include, but are not limited to, the manner by which personal information is collected and managed, the ability to effectively compare "like with like", and general issues pertaining to overall consumer experience. [0005] There is a need for improved systems and methods for managing product comparison information. SUMMARY OF THE INVENTION [0006] It is an object of the present invention to overcome or ameliorate at least one of the disadvantages of the prior art, or to provide a useful alternative.

2 [0007] One embodiment provides a method for managing product comparison information including the steps of: (a) providing a web-based interface for receiving input from a user; (b) receiving from the user a request to compare products of a common product category; (c) defining and providing a profiling form for allowing input of consumer profiling information; (d) receiving from the user data indicative of consumer profiling information; (e) querying a database of product information, the database including a plurality of records each defining a respective product having a product category, each record including product profiling information and product feature information, for identifying a plurality of records in the database that include product profiling information corresponding to the consumer profiling information; (f) providing data indicative of product feature information for the identified records; (g) receiving from the user data indicative of an application request in respect of one of a user-selected one of the records; (h) being responsive to the application request for providing an application and purchase process in respect of the product defined by the user-selected one of the records. [0008] One embodiment provides a method wherein step (f) includes: (fl) providing a first-tier display for displaying data indicative of first-tier product feature information for the identified records; and (f2) being responsive to user input for providing a second-tier display for displaying data indicative of second-tier product feature information for at least a selection of the identified records. [0009] One embodiment provides a method wherein third-tier product feature information is displayable via the second tier display in response to user input.

3 [0010] One embodiment provides a method wherein the consumer profiling information includes personal need information. [0011] One embodiment provides a method wherein the consumer profiling information includes personal circumstance information. [0012] One embodiment provides a method wherein the consumer profiling information excludes personal identification information. [0013] One embodiment provides a method wherein personal identification information is obtained during the application and purchase process. [0014] One embodiment provides a method wherein the application and purchase process includes the steps of: (hl) receiving from the user payment information in respect of the product; (h2) validating the payment information; (h3) in the case of successful validation, providing output to a product provider associated with the product. [0015] One embodiment provides a method wherein the output provided at (h3) indicates that the product has been sold to a consumer identified by personal information obtained from the consumer. [0016] One embodiment provides a method wherein step (c) includes: (ci) querying a database of consumer profiling information; (c2) determining whether the database of consumer profiling information includes relevant existing consumer profiling information associated with the user; (c3) in the case that the database of consumer profiling information includes relevant existing consumer profiling information associated with the user, defining the profiling form on the basis of the existing consumer profiling information. [0017] One embodiment provides a method wherein defining the profiling form on the basis of the existing consumer profiling information includes omitting one or more fields in the form corresponding to the existing consumer profiling information.

4 [0018] One embodiment provides a method wherein defining the profiling form on the basis of the existing consumer profiling information includes pre-populating one or more fields in the form corresponding to the existing consumer profiling information. [0019] One embodiment provides a method wherein the profiling information is associated with the user in a database of consumer profiling information. [0020] One embodiment provides a method wherein, subject to user input, the profiling information is re-usable in respect of a subsequent request to compare products. [0021] One embodiment provides a method wherein the web-based interface is configured to receive requests in respect of a plurality of product categories. [0022] One embodiment provides a method wherein the plurality of product categories include financial and/or service products. [0023] One embodiment provides a method wherein the plurality of product categories include at least two of the following: financial products; investment products; home insurance products; travel insurance products; health insurance products; automotive insurance products; other insurance products; energy provision products; superannuation products; and communications products. [0024] One embodiment provides a method for managing product comparison information including the steps of: 5 (a) maintaining a database of product information, the database including a plurality of records each defining a respective product having a product category, each record including product profiling information and product feature information; (b) receiving from the user a request to compare products of a common product category; (c) defining and providing a profiling form for allowing input of consumer profiling information; (d) receiving data indicative of consumer profiling information; (e) identifying a plurality of records in the database that include product profiling information corresponding to the consumer profiling information; (f) providing data indicative of product feature information for the identified records; (g) receiving data indicative of an application request in respect of one of a user selected one of the records; (h) being responsive to the application request for providing an application and purchase process in respect of the product defined by the user-selected one of the records. [0025] One embodiment provides a method for managing product comparison information including the steps of: (a) providing a web-based interface for receiving input from a user; (b) receiving from the user a request to compare products of a common product category; (c) defining and providing a profiling form for allowing input of consumer profiling information; (d) receiving from the user data indicative of consumer profiling information; (e) querying a database of product information, the database including a plurality of records each defining a respective product having a product category, each record including product profiling information and product feature information, for 6 identifying a plurality of records in the database that include product profiling information corresponding to the consumer profiling information; (f) providing a first-tier display for displaying data indicative of first-tier product feature information for the identified records; and (g) being responsive to user input for providing a second-tier display for displaying data indicative of second-tier product feature information for at least a selection of the identified records. [0026] One embodiment provides a method for managing product comparison information including the steps of: (a) providing a web-based interface for receiving input from a user; (b) receiving from the user a request to compare products of a common product category; (c) querying a database of consumer profiling information; (d) determining whether the database of consumer profiling information includes' existing consumer profiling information associated with the user; (e) defining and providing a profiling form for allowing input of consumer profiling information, whereby in the case that the database of consumer profiling information includes existing consumer profiling information associated with the user, the profiling form is defined on the basis of the existing consumer profiling information; (f) receiving from the user data indicative of consumer profiling information; (g) querying a database of product information, the database including a plurality of records each defining a respective product having a product category, each record including product profiling information and product feature information, for identifying a plurality of records in the database that include product profiling information corresponding to the consumer profiling information; (h) providing data indicative of product feature information for the identified records.

7 [0027] One embodiment provides a method wherein defining the profiling form on the basis of the existing consumer profiling information includes omitting one or more fields in the form corresponding to the existing consumer profiling information. [0028] One embodiment provides a method wherein defining the profiling form on the basis of the existing consumer profiling information includes pre-populating one or more fields in the form corresponding to the existing consumer profiling information. [0029] One embodiment provides a method for managing product comparison information including the steps of: (a) providing a web-based interface for receiving input from a user; (b) receiving from the user a request to compare products of a common product category; (c) defining and providing a profiling form for allowing input of consumer profiling information; (d) receiving from the user data indicative of consumer profiling information; (e) querying a database of product information, the database including a plurality of records each defining a respective product having a product category, each record including product profiling information and product feature information, for identifying a plurality of records in the database that include product profiling information corresponding to the consumer profiling information; (f) providing data indicative of product feature information for the identified records; (g) associating the profiling information with the user in a database of consumer profiling information, whereby subject to user input, the profiling information is re usable in respect of a subsequent request to compare products. [0030] One embodiment provides a method for managing product comparison information including the steps of: (a) providing a web-based interface for receiving input from a user; 8 (b) receiving from the user a request to compare products of a common product category; (c) defining and providing a profiling form for allowing input of consumer profiling information; (d) receiving from the user data indicative of consumer profiling information; (e) querying a database of product information for identifying a plurality of products based on the consumer profiling information; (f) displaying to the products to the user; (g) allowing the user to select two or more of the displayed products for comparison via the web-based interface; (h) maintaining a record of those products displayed to the user and those products selected for comparison by the user. [0031] One embodiment provides a method for managing product comparison information including the steps of: (a) providing a web-based interface for receiving input from a user; (b) receiving from a plurality of users respective requests to compare products of a common product category; (c) maintaining data indicative of user interactions with the web-based interface for the purposes of market intelligence gathering, wherein the data includes data indicative of products that are displayed to users and data indicative of products more loosely examined by users. [0032] One embodiment provides a method for managing product comparison information including the steps of: (a) providing a web-based interface for receiving input from a user; (b) receiving from the user a request to compare products of a common product category; 9 (c) defining and providing a profiling form for allowing input of consumer profiling information; (d) receiving from the user data indicative of consumer profiling information; (e) querying a database of product information, the database including a plurality of records each defining a respective product having a product category, each record including product profiling information and product feature information, for identifying a plurality of records in the database that include product profiling information corresponding to the consumer profiling information; (f) displaying, to the user, data indicative of product feature information for the identified records; (g) receiving, from the user, a request to vary the displayed selection based on pricing criteria; (h) displaying, to the user, data indicative of product feature information for a further set of identified records, wherein the further set of identified records have different pricing criteria to the initially identified records. [0033] One embodiment provides a computer-readable carrier medium carrying a set of instructions that when executed by one or more processors cause the one or more processors to carry out a method as described above. [0034] One embodiment provides a computer program product configured to carry out a method as described above. [0035] One embodiment provides a system for managing product comparison information, the system including: [0036] at least one processor; [0037] a network interface coupled to the processor; [0038] a memory module coupled to the processor, the memory module carrying a computer-readable carrier medium as described above. [0039] Reference throughout this specification to "one embodiment", "some embodiments" or "an embodiment" means that a particular feature, structure or 10 characteristic described in connection with the embodiment is included in at least one embodiment of the present invention. Thus, appearances of the phrases "in one embodiment", "in some embodiments" or "in an embodiment" in various places throughout this specification are not necessarily all referring to the same embodiment, but may. Furthermore, the particular features, structures or characteristics may be combined in any suitable manner, as would be apparent to one of ordinary skill in the art from this disclosure, in one or more embodiments. BRIEF DESCRIPTION OF THE DRAWINGS [0040] Preferred embodiments of the invention will now be described, by way of example only, with reference to the accompanying drawings in which: [0041] FIG. I is a schematic representation of a method according to one embodiment. [0042] FIG. 2 is a schematic representation of a system according to one embodiment. [0043] FIG. 3 is a schematic representation of a method according to one embodiment. [0044] FIG. 4 is a schematic representation of a method according to one embodiment. [0045] FIG. 5 is a schematic representation of a method according to one embodiment. [0046] FIG. 6 is a schematic representation of a method according to one embodiment. [0047] FIG. 7A shows an exemplary screenshot according to one embodiment. [0048] FIG. 7B shows an exemplary screenshot according to one embodiment. [0049] FIG. 8 is a schematic representation of a method according to one embodiment. DETAILED DESCRIPTION [0050] Described herein are systems and methods for managing product comparison information. In overview, various embodiments provide software, hardware and methodologies underlying a product comparison website as discussed herein. Examples are particularly directed towards a website that enables consumers to compare, select and purchase financial and/or service products. In some embodiments, such a website provides advantageous functionalities in terms of product profiling, product presentation, product purchase, and/or profile retention.

11 [0051] FIG. I illustrates a method 100 for managing product comparison information. This method includes a user initiation phase 101, where initial user requests are received and processed. This includes receiving a request to initiate product comparison for a particular product category, such as "health insurance", "superannuation" or other financial and/or service products. Phase 101 is followed by a profiling information collection phase 102, which includes collecting profiling information from a user. For example, this might include the provision of an electronic form for collecting specific information, optionally in combination with a database that stores profiling information previously collected from an identified user. Profiling phase 103 includes processing profiling information obtained at 102 for identifying none or more products for comparison. For example, in some embodiments phase 103 includes querying a database of product information, the database including a plurality of records each defining a respective product having a product category, each record including product profiling information and product feature information. This querying allows identification of a plurality of records in the database that include product profiling information corresponding to the consumer profiling information. Comparison information regarding the candidate products is provided at a comparison presentation phase 104 (assuming two or more are identified at the processing phase). In the event that the user opts to apply for a selected one of the presented candidate products, the method progresses to an application and purchase phase 105. [0052] In the present embodiments, the method of FIG. I is implemented by way of a web server, this being schematically illustrated in FIG. 2. Method 100 commences following a user of a client terminal 204 navigating to website 203 by way of a web browser application running on the client terminal (for example, Microsoft Internet Explorer). In overview, a web server 202 delivers information via a website 203, this website including a plurality of web pages. Users access website 203 over the Internet by way of client terminals 204, which in various embodiments include the likes of personal computers, PDAs, cellular telephones, gaming consoles, and other Internet enabled devices. [0053] Server 202, as illustrated, includes a processor 205 coupled to a memory module 206 and a communications interface 207, such as an Internet connection, modem, Ethernet port, wireless network card, serial port, or the like. In other embodiments 12 distributed resources are used. For example, in one embodiment server 202 includes a plurality of distributed servers having respective storage, processing and communications resources. Memory module 206 includes software instructions 208, which are executable on processor 205. [0054] Server 202 is coupled to a database 210, which in some embodiments includes a plurality of distributed storage locations. In further embodiments the database leverages memory module 206. Database 210 maintains a data indicative of one or more web pages for delivery over the Internet by way of website 203. Database 210, in the present embodiments, additionally maintains data indicative of products that are able to be displayed, compared and purchased by way of website 203. Furthermore, database 210 in some embodiments maintains user account information, which stores data attributable to individual registered users. [0055] The term "website" should be read broadly to cover substantially any source of information accessible over the Internet or another communications network (such as WAP, LAN or WLAN) via a browser application running on a client terminal. In some embodiments, a website is a source of information made available by a server and accessible over the Internet by a web-browser application running on a client terminal. The web-browser application downloads code, such as HTML code, from the server. This code is executable through the web-browser on the client terminal for providing a graphical and often interactive representation of the website on the client terminal. By way of the web-browser application, a user of the client terminal is able to navigate between and throughout various web pages provided by the website, and access various functionalities that are provided. [0056] Although examples are described herein by reference to a browser-based implementation, it will be appreciated that, in other embodiments proprietary software methods are implemented as an alternative. [0057] In general terms, each terminal 204 includes a processor 211 coupled to a memory module 213 and a communications interface 212, such as an internet connection, modem, Ethernet port, serial port, or the like. In other embodiments distributed resources are used. For example, in one embodiment server 202 includes a plurality of distributed servers having respective storage, processing and communications 13 resources. Memory module 213 includes software instructions 214, which are executable on processor 211. These software instructions allow terminal 204 to execute a web browser application and thereby render on-screen as a user interface data indicative of website 203 that is downloaded over the Internet. [0058] FIG. 3 illustrates a method 300, which provides a more detailed example of phase 101, according to one embodiment. Method 300 commences at 301 where data indicative of an initial page-load request is received. For example, this might occur subject to a user entering into a web browser a web-address identifying the home page (or another page) of website 203, or alternately subject to navigation from an external webpage, such as a search engine. Step 302 includes providing data indicative of an initial page for display at terminal 204. In the present example, this initial page allows a user to select a product category from a graphically displayed menu. The term "product category" is used to describe a particular type of insurance (health, travel, automotive, or home, for instance) or a particular type of loan (home loan or personal loan, for instance). Various product categories are considered among embodiments. In some embodiments the product categories fall into at least two of the following categories: e Financial products. * Investment products. e Home insurance products. e Travel insurance products. e Health insurance products. * Automotive insurance products. e Other insurance products. e Energy provision products. " Superannuation products. * Communications products, such as cellular telephone plans. [0059] The level of detail in distinction between these varies. For example, in some embodiments a primary "insurance" option is provided, followed by secondary options such as "travel insurance", "health insurance" and so on. It will be appreciated that 14 such an approach allows the amount of information initially displayed to a user to be contained. [0060] Although the present embodiments are generally described by reference to a website providing a plurality of product categories, in some embodiments there is only a single product category, such as "health insurance". [0061] Step 303 includes receiving data indicative of a user selection of a product category. For example, the user clicks on a button displayed in a web-page to "compare health insurance products". In some embodiments a plurality of pages are provided and navigated throughout steps 301 to 303. [0062] Following the receipt of data at step 303, information collection phase 102 commences. In some embodiments this includes defining and providing a profiling form for allowing input of consumer profiling information. One example is provided by method 400 of FIG. 4. Step 401 includes determining whether the user is identifiable. In some cases this is achieved subject to a user logon procedure, whereby the user provides a username and password combination that was previously defined in creating a user account. Such a logon procedure is optionally carried out during phase 101 or phase 102. In other cases "cookies" or the like are used to identify users. In the case that the user is not able to be identified, the method progresses to 402, where a standard profiling form is provided for the relevant product category. In the event that the user is able to be identified, the method progresses to 403, which includes querying a database of consumer profiling information to determine whether the database includes relevant existing consumer profiling information associated with the user. In this context, the term "relevant" denotes that the existing information corresponds to information that would otherwise be sought by the standard profiling form. If there is no relevant information, the method progresses to 402. Where there is relevant information, the method progresses to 404 which includes defining a custom profiling form on the basis of the relevant information. In some cases this includes omitting one or more fields in the form, where those fields would otherwise be used to collect profiling information that is already held. In other cases this includes pre-populating such fields with the relevant information. The custom form is displayed at 405. Following steps 402 or 405, the method progresses to phase 103.

15 [0063] The term "profiling form" should be read broadly to describe substantially any tool used for obtaining information from a user via a web-page. One option is to provide a single page having a number of fields (such a text fields, check-boxes, pull down menus, and so on). In other cases fields are provided over the course of navigation through a plurality of pages. In some cases a user's input to one field effects other fields that are displayed (for example, some fields are displayed/withdrawn depending on whether a check-box is selected). [0064] In the present embodiments, the profiling information collected allows the user to remain entirely anonymous. That is, rather than necessarily collect personal information, the approach is to focus on personal need information, being information that assists in identifying what the user requires from a product of a particular category. In the context of health insurance, personal need information might include the extent of cover desired for ambulance and the like, additional benefits such as dental and physiotherapy. In the context of motor vehicle insurance, insurance, personal need information might include the level of insurance (fully comprehensive, third party, etc), the value of the car, and so on. In the case of a cellular phone plan, the personal need information might include desirability to use specific features (such as SMS, MMS and email), preferred monthly spend levels, and so on. [0065] In some cases personal need information is supplemented with personal circumstance information which, whilst not revealing the user's identity, relates to certain broad level objective personal characteristics that directly relate to the product category in question (such as a user's age or, for some financial products, the user's financial capacity. [0066] In some embodiments, the website aligns the needs of the user, as expressed through a "tick-the-box" process, with the standardized, commoditized features of financial and service products. The process holds good for any product for which the supplier requires specific detail from the user before arriving at a product offer. Examples of required information are: * Home Loans: salary, assets, liabilities, debt profile. * Travel Insurance: destination, duration of travel, number of adults/children. * Home & Contents Insurance: extent of risk (e.g. flood damage, roof repair, value 16 of contents, specified valuables etc). * Health Insurance: extent of cover e.g. pregnancy, hip replacement, natural therapies etc. * Energy: usage profile, "green" tariff etc. * Car Insurance: make, model, where garaged etc. e Life Insurance: type of cover (term life, total permanent disability, trauma), income protection, cover amount, agreed value/indemnity etc. * Mobile Phone Plans: present usage characteristics; cap/limit requirements. * Broadband Internet Plans: present/planned usage; roaming capability, cap/limit requirements. * Superannuation: portfolio balance/investment mix e.g. Conservative, Balanced Growth, High Growth, Geared High Growth, Cash Fixed Interest, Real Estate, Australian Share, Geared Australian Share, Limited Share, International Share. e CTP Green Slip: model, age, normally garaged at, private/business use, current insurance details etc. * Credit Cards: balance transfer costs, cash-back availability, loyalty/reward programs, interest-free periods, low-rate/low-features. * Personal Loans: amount required, deferred repayment options, balance insurance, credit history, employment status. " Savings Accounts: investment amount, short/long term, withdrawal notice, once off/regular amounts. [0067] It will be appreciated that, in order to complete a transaction, personal information must be collected. This is achieved once a product has been selected. In this manner, a user is able to browse products and make comparisons without needing to divulge personal information. It will be appreciated that this represents a particularly advantageous aspect, given reluctance on the part of consumers in general to submit such information unless there is an understandable justification for doing so. [0068] Refereeing to method 500 of FIG. 5, in one embodiment phase 104 commences with the receipt of profiling information at step 501. For example, a user completes the profiling form and clicks a "submit" button, at which time the data entered by the user 17 into the profiling form is transmitted to web-server 202 for processing. The received profiling information is validated at step 502, for example to determine whether the profiling form was appropriately completed. In the case of failed validation, the method returns to phase 102. Otherwise, the method progresses to step 503, which includes querying a database of product information. This database includes a plurality of records each defining a respective product having a product category. Each record includes product profiling information and product feature information (these need not be exclusive - in some cases one or more aspects of profiling information for a given product double as feature information for that product). Step 504 includes identifying a plurality of records in the database (assuming that to be possible) that include product profiling information corresponding to the received consumer profiling information. Steps 503 and 504 are conducted in such a manner as to determine a selection of records that describe products that are objectively anticipated to best suit the user's needs. For example, received information is mapped to product profiling information to identify matches, and products are identified based on the number of matches (for example, in some cases step 504 identifies all records having greater then or equal to a threshold number of matches, and in some cases a selection of such records having the greatest number of matches). [0069] The product profiling information is derived specifically and exclusively from the product providers themselves. In this way, website 203 adds no information that has not been approved by the product providers, and the provider is hence able to confidently endorse the fact that a product purchased through website 203 will be identical to that which might have been purchased directly. [0070] In some embodiments a bi-directional mapping approach is used whereby, in one direction, a plurality of product features are mapped to a plurality of conditions. In the other direction, each consumer response received in relation to an option (i.e. each aspect of received consumer profiling information) is mapped to one or more conditions. In this manner, the conditions provide an intermediary between consumer provided data and existing product data thereby to provide matching of consumers to potentially appropriate products (via the relevant records). [0071] Phase 104 includes providing data indicative of product feature information for the identified records. Referring to method 600 of FIG. 6, one embodiment adopts a 18 multi-tier approach to product feature information display. Step 601 includes providing a first-tier display for displaying data indicative of first-tier product feature information for the identified records. Step 602 includes being responsive to user input for providing a second-tier display for displaying data indicative of second-tier product feature information for at least a selection of the identified records. Step 603 includes being responsive to user input for providing a third-tier display for displaying data indicative of third-tier product feature information for at least a selection of the identified records. Method 600 will be more fully understood by reference to the exemplary screenshots provided in FIG 7A and FIG. 7B. It will be appreciated that these are provided for the sake ofexample only, and should not be regarded as limiting in any way. Those skilled in the art will recognize a number of alternate web implementation approaches that perform the same function in the same way, that function broadly speaking being to allow side-by-side comparison of products at a detailed level based on product feature information. [0072] FIG. 7A shows an exemplary profiling form defined questions and response input devices in region 701 and secondary region 702. To submit the content of this form, a user clicks button 704. This results in display of table 704 which provides a first-tier display. This provides simple information such as costs and the like. A user selects two or more products (shown in rows) by checking options in column 705, and clicks button 708 to progress to a second-tier display, shown in FIG 7B. In FIG. 7B, three products are shown in columns 710, 711 and 712 to allow a side-by-side comparison of detailed features (see 714). Column 713 shows the detailed product features that are compared. By actuating one of these, a tertiary menu is provided (see 715) which provides a still lower level of detail. [0073] By providing information at the detailed second and third tier levels, it is possible for a consumer to effectively compare "like with like". These rely upon a clear commoditization of the products themselves, allowing juxtaposition of strictly comparable features. With health insurance, the definitions upon which detail is based are, in the case of Australia, provided by a standardization process supervised by the Industry Ombudsman. For home loans, to give another example, all interest rates are able to be quoted at a government specified "comparison rate", ensuring like-for-like comparisons.

19 [0074] In some embodiments product profiling is conducted exclusively on a "feature match" basis, whereby desired product characteristics or requirements identified by the user must be satisfied by each identified product. A product provider submits to an administrator of website 203 (or directly to the website via a submission interface) product information consisting of multiple features. Each feature is identifiable as being of a particular class and having a value. The value might be monetary (for example, a monthly spend amount of $X for a mobile phone plan might be of class "monthly spend amount" and value "$X"), might be a simple "yes/no" (for example, coverage of a particular item under a health insurance policy), or might have another nature (such as a date, capping property, or the like). The value of each feature is stored according to class for each product in a database product record for identifying the product (this record may include null entries where no value is furnished for a given class). That is, for each product, the information submitted by the provider is objectively entered into a database in accordance with predetermined feature classes. [0075] Guided by the website, a user also identifies those characteristics that are seen to be important to them. For example, the user is asked one or more questions and makes selections (or provides other input) in response thereby to effectively provide information indicative of classes and values (or range of values). Where a class/value match occurs between what is provided by the user and what is stored in a product record, that record is noted and optionally displayed. However, for the purposes of the first-tier display, in some embodiments only a single product from each product provider is displayed, this to be the product that most closely meets the required set of characteristics. The "closeness" takes into account not only a highest number of matched classes/values, but also the lowest number of unmatched or "excess" classes/values, and thus is likely to be the "best value" (from a subjective pricing perspective) for the user. For example, in the context of health insurance, a user might identify a number of coverage options to be desired, but leave others unselected. Although two policies from a common supplier might provide all desired coverage options, the "closest" match will be the product having the least number of coverage options above and beyond those specifically noted by the user. [0076] The closest product from a given provider is then presented alongside similarly selected products from other providers, ensuring as far as is possible: (a) a like-for-like 20 comparison of products from different providers; and (b) a relatively small number of products presented to the enquirer, thereby not over-supplying them with information on products that they, by their own exclusion, do not require to view. [0077] In some cases, the identified closest products might be subjectively deemed by the user as suffering from an inherent deficiency. For example, identified products might fall outside of a user's financial capacity or financial preferences, albeit that they match other desires of the user. In many systems, such a situation requires a consumer to use a "trial and error" approach in one or more subsequent queries to obtain a result set that is suitable in the circumstances. For example, in the context of health insurance, the user might enter different profiling information, selectively omitting one or more features (such as physiotherapy or the like) on each occasion, in an attempt to find products that are a better match from a pricing perspective. Some embodiments of the present invention aim to overcome such difficulties by way of a "downsize" functionality. This functionality, selected by interacting with an object provided in a rendered webpage such as that of FIG. 7A, revises the result set thereby to provide, for each provider, one or more lesser-priced products which best match the user's profiling information. The consumer is then able to conveniently compare those products, and assess their merits. This effectively allows the user to generally understand which product aspects are foregone for a cheaper rate, rather than the conventional (and contrary) "trial and error" approach. [0078] In some embodiments, in addition to a "downsize" functionality, the system provides an "upsize" functionality. This essentially operates in an opposite manner, identifying higher-priced products for each provider. Such a functionality is useful where products initially identified on the basis of profiling information fall well within a user's budget, and the user has a desire to explore what additional product features might be available for a higher price. Such features might not have been thought of as essential during the profiling phase, but are nevertheless considered preferred in hindsight once presented. [0079] The specific algorithms used for providing "upsize" or "downsize" functionality vary between implementations. For example, considering the example of a downsize functionality, some embodiments make use of the following approaches: e One embodiment considers the records identified at step 504, and omits the 21 highest-priced record for each provider, the highest-priced-closest-matching record for each provider, and/or all other products for each provider having a price greater than or equal to the closest matching product for that provider. * Another embodiment defines a threshold price, and trims the set of records identified at step 504 by applying that threshold as a maximum. e A further embodiment simply replaces each record displayed to a consumer in with the next lowest-priced record for the relevant provider. [0080] It will be appreciated that such approaches can be generally reversed for an upsize functionality. [0081] In some embodiments, web server 202 website 203 are configured to obtain and maintain detailed information regarding user interactions with website 203. This information has potential to be particularly valuable from a market intelligence perspective. In particular, a significant aspect of the present approach is allowing the user complete freedom to select product components, unprompted and unadvised. Monitoring and recording the manner by which this occurs allows for a database of valuable marketing intelligence to be created. In some cases, this database is used to provide reports and/or other services to third parties, which may include participating providers. Some more detail in this regard is provided below. [0082] In one embodiment, obtaining and maintaining data indicative of user interactions with website 203 includes the following: e Defining objects in a market intelligence database describing each provider and product (i.e. record). e Updating the database each time a product is identified based on processing of profiling information. * Updating the database each time a product is displayed to a user. e Updating the database each time a product is selected for comparison (i.e. displayed in a second tier display as shown in FIG. 7B). e Updating the database each time a product is selected for the application and purchase phase. " Updating the database each time a product completes the application and purchase 22 phase. [0083] Based on such an approach, a report is optionally generated including information such as: " The number of times products were displayed to users during a particular period (optionally filtered in terms of user-sessions). " The number of times products of a given provider were displayed during that period, optionally with a product-by-product breakdown. This provides insight into the breadth of coverage a particular product set commands * The number of times a given provider's products were displayed at the top of the panel presented to the user (i.e. as the closest match), again optionally with a product-by-product breakdown. This provides an insight into the relative price competitiveness of each product, based on users' desires gleaned from profiling information. " The number of times a given provider's products were selected for comparison (i.e. displayed in a second tier display such as FIG. 7B, as opposed to a first tier display such as FIG. 7A), again optionally with a product-by-product breakdown. This provides an indication as to whether certain products are actually being considered by consumers, and provides insights into brand awareness and the preparedness of consumers to consider particular brands. e The relative performance of each product, delivered as the ratio between the number of occasions each product was displayed, and the number of times it was compared, providing further insight into the consumer's reaction to the product's presentation. e Further detail concerning product conversions. For example, this might colour the above information in terms of how many customers that compared/did not compare a particular providers products actually went on to purchase a product from another provider. [0084] It will be appreciated that this is an exemplary selection only, and there is a wide range of other reporting techniques that might be applied. In this regard, the present systems are able to provide detailed information on what the consumer is actually looking for, i.e. unprompted demand, untouched by any external "advice", influenced 23 only by the product's presentation on the site, and supported by generic explanations on terminology, product content etc. [0085] Referring to FIG. 8, in one example phase 105 is represented by a method 800. Step 801 includes receiving a user request to apply for a selected one of the products displayed during phase 104. For example, the user clicks an "apply now" button. Step 802 includes providing an application form, which is used to obtain additional information from the user, particularly personal information (particularly where this was not collected during phase 103 to allow consumer anonymity). In some embodiments an approach such as that shown in FIG. 4 is used so as to make use of personal information stored as part of an existing user profile. In this manner, the application/purchase process is streamlined for a repeat user. Data submitted by way of the application form is processed at 803 to validate the user's application (i.e. to determine whether the user is approved to purchase the relevant product). In the case of successful validation, the method progresses to 804. Otherwise, the method loops to 802, although perhaps with some variation or guidance in relation to the application form. [0086] Step 804 includes presenting a payment form for receiving payment details from the consumer, such as credit card information and/or direct debit authorizations. Information received in this regard is validated at 805. In the case of successful validation, the method progresses to 806 and 807. Otherwise the method loops o 804. [0087] In some cases steps 802 to 805 are grouped together into a single step. For example, application and purchase occur subject to a single validation stage. Those skilled in the art will understand various web-based purchasing approaches that are readily implemented in the present circumstances. [0088] In some embodiments the validation at steps 803 and/or 805 includes communication with a server provided by the product provider. For example, in one embodiment the form provided at 802 obtains from the user (either of both of directly and by way of profile retention) information required to process an application for the relevant product automatically at the provider's server. [0089] At step 806, the user is provided with a consumer receipt in respect of the transaction, this identifying the product purchased and the payment purchased. At step 24 807 the provider of the product is provided with a provider receipt. This provider receipt is indicative of the product that has been purchased, various aspects of information regarding the consumer, and an amount that is to be transferred to the provider (for example by way of a corresponding electronic funds transfer or periodic payment from the administrator of website 203 to the provider of the relevant product). In one embodiment the consumer exchanges $X for the product, and an amount of $(X - A) is transferred to the provider of the product, the remaining $A being retained as by the website administrator as a commission. In some embodiments there is an ongoing commission payable by the provider to the administrator, for example where the product is purchased on the basis of a monthly subscription. In some embodiments advertising revenue is generated by the administrator additionally and/or alternately to commissions. [0090] It will be appreciated that phase 105, as described by reference to the example of FIG. 8, essentially allows a pricing comparison website to act as a one-stop-shop for both browsing and purchasing. This is considered to present significant advantages over existing approaches whereby a comparison website simply refers a user to an external site administered by a product provider for the purpose of application and sale. Furthermore, it is possible to implement additional functionalities by virtue of purchase information being maintained. For example, a given product provider might offer a better price/conditions to a consumer in respect of a first product where that consumer has already purchased a second product. As a practical example, a consumer might receive a 10% discount on automotive insurance from Company X where that consumer already holds a home insurance polity with Company X. Such offers are readily implemented by way of profile retention mechanisms described herein. For instance, during the profiling phase there might be certain products that are only offered to a given user in the event that the relevant user has certain information in their existing profile. [0091] In some embodiments validation includes interaction with a third party location provided by the product provider. For example, phase 105 includes providing to a product provider server data indicative of an application, where the terms (where conditions of cover etc. allow). Completed transactions are submitted to the relevant product provider server in a form that is sufficient to allow that provider to 25 immediately recognize the applicant as qualified by virtue of being a user of website 203, and handle the application on the basis that, if the information it contains is correct and legitimately fulfills their offered product's requirements, it is accepted. Alternately, this process might be implemented by back-office support staff for website 103. [0092] As foreshadowed above, a database of consumer profiling information is maintained so as to facilitate the streamlined profiling information collection process for repeat users. In overview, users are provided with an option to have their profiling information stored for subsequent use, referred to as "profile retention". In overview, profiling and/or personal information for the user is maintained in a secure location. [0093] Profile retention is particularly useful in situations where the submission of profiling information is relatively involved and time-consuming. An example of this is home insurance, where it is often preferable to stipulate the nature and value of certain items. A user who purchases a home insurance product through website 203, and elects for profile retention, is able to re-visit website 203 prior to renewing the existing policy (for example after a one-year period) to quickly perform a comparison to determine whether a more desirable product exists. [0094] In the present embodiments, profile retention is optional, and there is no penalty or detriment imposed on users who do not opt-in. In some cases profile retention is only available to users who have made a purchase via website 203. In other cases it is additionally possible to create a user account to allow for profile retention although no purchase has been made. [0095] In some embodiments profile retention is additionally used to implement a facility that provides personal product information for a user. That is, a consumer is able to log-on and view data indicative of those products that have been purchased. For example, a user is able to view details of home, vehicle, health and other insurances purchased via website 203 to check details of coverage (as foreshadowed this is stored as product feature information), or to review information pertaining to a loan (such as general terms and conditions). It will be appreciate that, by way of this central hub, the administrative overhead placed on consumers to efficiently keep track of such information is significantly reduced. Furthermore, insurance details can be 26 viewed from a remote location, which is often preferable (particularly in terms of travel insurance and health insurance). [0096] In some embodiments, a first-time user (i.e. non-account holding user) that wishes to leave website 203 prior to phase 105 may still be entirely anonymous to the system. If they elect to leave the site and wish to return later, they will be asked the minimum amount of detail (email address, plus a user-supplied password for instance) to allow them to pick up where they left off (i.e. consumer profiling information is stored). [0097] In one embodiment, should a user wish to apply for a product, the details necessary to achieve this result will be collected and stored. An application form corresponding to the product and provider combination selected will be completed, and remitted electronically to the provider through a prearranged process, that registers the purchase as having been initiated by website 203, in order to qualify for commission on the sale. The user is then offered the choice to complete their transaction as a "one off', in which case the information they have provided will be retained only for the minimum time required for legal and audit purposes, or to retain these details by way of profile retention, for later re-use. If they elect the latter course, a record is established that initially contains the details of their immediate transaction, but to which they may add, at any time, information that can assist them with further enquiries in the future. [0098] In some embodiments the above disclosure allows a system that commits to its providers that their products will be presented in an unmediated manner, as a reassurance that no value-judgments will be applied, or recommendations made, that might interfere with the process. In turn, the providers agree that the products presented will be precisely those that the provider themselves would offer, had the client approached them directly. In this way, the client is assured of a purchasing experience identical to that provided by the provider, at a price at, or lower, than that available "going direct". [0099] It will be appreciated that the above described systems and methods provide improved approaches for interfacing a consumer with a plurality of predefined service providers.

27 [00100] Unless specifically stated otherwise, as apparent from the following discussions, it is appreciated that throughout the specification discussions utilizing terms such as "processing," "computing," "calculating," "determining", analyzing" or the like, refer to the action and/or processes of a computer or computing system, or similar electronic computing device, that manipulate and/or transform data represented as physical, such as electronic, quantities into other data similarly represented as physical quantities. [00101] In a similar manner, the term "processor" may refer to any device or portion of a device that processes electronic data, e.g., from registers and/or memory to transform that electronic data into other electronic data that, e.g., may be stored in registers and/or memory. A "computer" or a "computing machine" or a "computing platform" may include one or more processors. [00102] The methodologies described herein are, in one embodiment, performable by one or more processors that accept computer-readable (also called machine-readable) code containing a set of instructions that when executed by one or more of the processors carry out at least one of the methods described herein. Any processor capable of executing a set of instructions (sequential or otherwise) that specify actions to be taken are included. Thus, one example is a typical processing system that includes one or more processors. Each processor may include one or more of a CPU, a graphics processing unit, and a programmable DSP unit. The processing system further may include a memory subsystem including main RAM and/or a static RAM, and/or ROM. A bus subsystem may be included for communicating between the components. The processing system further may be a distributed processing system with processors coupled by a network. If the processing system requires a display, such a display may be included, e.g., an liquid crystal display (LCD) or a cathode ray tube (CRT) display. If manual data entry is required, the processing system also includes an input device such as one or more of an alphanumeric input unit such as a keyboard, a pointing control device such as a mouse, and so forth. The term memory unit as used herein, if clear from the context and unless explicitly stated otherwise, also encompasses a storage system such as a disk drive unit. The processing system in some configurations may include a sound output device, and a network interface device. The memory subsystem thus includes a computer-readable carrier medium that 28 carries computer-readable code (e.g., software) including a set of instructions to cause performing, when executed by one or more processors, one of more of the methods described herein. Note that when the method includes several elements, e.g., several steps, no ordering of such elements is implied, unless specifically stated. The software may reside in the hard disk, or may also reside, completely or at least partially, within the RAM and/or within the processor during execution thereof by the computer system. Thus, the memory and the processor also constitute computer-readable carrier medium carrying computer-readable code. [00103] Furthermore, a computer-readable carrier medium may form, or be includes in a computer program product. [00104] In alternative embodiments, the one or more processors operate as a standalone device or may be connected, e.g., networked to other processor(s), in a networked deployment, the one or more processors may operate in the capacity of a server or a user machine in server-user network environment, or as a peer machine in a peer-to peer or distributed network environment. The one or more processors may form a personal computer (PC), a tablet PC, a set-top box (STB), a Personal Digital Assistant (PDA), a cellular telephone, a web appliance, a network router, switch or bridge, or any machine capable of executing a set of instructions (sequential or otherwise) that specify actions to be taken by that machine. [00105] Note that while some diagrams only show a single processor and a single memory that carries the computer-readable code, those in the art will understand that many of the components described above are included, but not explicitly shown or described in order not to obscure the inventive aspect. For example, while only a single machine is illustrated, the term "machine" shall also be taken to include any collection of machines that individually or jointly execute a set (or multiple sets) of instructions to perform any one or more of the methodologies discussed herein. [00106] Thus, one embodiment of each of the methods described herein is in the form of a computer-readable carrier medium carrying a set of instructions, e.g., a computer program that are for execution on one or more processors, e.g., one or more processors that are part of web server arrangement. Thus, as will be appreciated by those skilled in the art, embodiments of the present invention may be embodied as a method, an 29 apparatus such as a special purpose apparatus, an apparatus such as a data processing system, or a computer-readable carrier medium, e.g., a computer program product. The computer-readable carrier medium carries computer readable code including a set of instructions that when executed on one or more processors cause the processor or processors to implement a method. Accordingly, aspects of the present invention may take the form of a method, an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present invention may take the form of carrier medium (e.g., a computer program product on a computer-readable storage medium) carrying computer-readable program code embodied in the medium. [00107] The software may further be transmitted or received over a network via a network interface device. While the carrier medium is shown in an exemplary embodiment to be a single medium, the term "carrier medium" should be taken to include a single medium or multiple media (e.g., a centralized or distributed database, and/or associated caches and servers) that store the one or more sets of instructions. The term "carrier medium" shall also be taken to include any medium that is capable of storing, encoding or carrying a set of instructions for execution by one or more of the processors and that cause the one or more processors to perform any one or more of the methodologies of the present invention. A carrier medium may take many forms, including but not limited to, non-volatile media, volatile media, and transmission media. Non-volatile media includes, for example, optical, magnetic disks, and magneto-optical disks. Volatile media includes dynamic memory, such as main memory. Transmission media includes coaxial cables, copper wire and fiber optics, including the wires that comprise a bus subsystem. Transmission media also may also take the form of acoustic or light waves, such as those generated during radio wave and infrared data communications. For example, the term "carrier medium" shall accordingly be taken to included, but not be limited to, solid-state memories, a computer product embodied in optical and magnetic media, a medium bearing a propagated signal detectable by at least one processor of one or more processors and representing a set of instructions that when executed implement a method, a carrier wave bearing a propagated signal detectable by at least one processor of the one or more processors and representing the set of instructions a propagated signal and representing the set of instructions, and a transmission medium in a network bearing a 30 propagated signal detectable by at least one processor of the one or more processors and representing the set of instructions. [00108] It will be understood that the steps of methods discussed are performed in one embodiment by an appropriate processor (or processors) of a processing (i.e., computer) system executing instructions (computer-readable code) stored in storage. It will also be understood that the invention is not limited to any particular implementation or programming technique and that the invention may be implemented using any appropriate techniques for implementing the functionality described herein. The invention is not limited to any particular programming language or operating system. [00109] Reference throughout this specification to "one embodiment" or "an embodiment" means that a particular feature, structure or characteristic described in connection with the embodiment is included in at least one embodiment of the present invention. Thus, appearances of the phrases "in one embodiment" or "in an embodiment" in various places throughout this specification are not necessarily all referring to the same embodiment, but may. Furthermore, the particular features, structures or characteristics may be combined in any suitable manner, as would be apparent to one of ordinary skill in the art from this disclosure, in one or more embodiments. [00110] Similarly it should be appreciated that in the above description of exemplary embodiments of the invention, various features of the invention are sometimes grouped together in a single embodiment, FIG., or description thereof for the purpose of streamlining the disclosure and aiding in the understanding of one or more of the various inventive aspects. This method of disclosure, however, is not to be interpreted as reflecting an intention that the claimed invention requires more features than are expressly recited in each claim. Rather, as the following claims reflect, inventive aspects lie in less than all features of a single foregoing disclosed embodiment. Thus, the claims following the Detailed Description are hereby expressly incorporated into this Detailed Description, with each claim standing on its own as a separate embodiment of this invention.

31 [00111] Furthermore, while some embodiments described herein include some but not other features included in other embodiments, combinations of features of different embodiments are meant to be within the scope of the invention, and form different embodiments, as would be understood by those in the art. For example, in the following claims, any of the claimed embodiments can be used in any combination. [00112] Furthermore, some of the embodiments are described herein as a method or combination of elements of a method that can be implemented by a processor of a computer system or by other means of carrying out the function. Thus, a processor with the necessary instructions for carrying out such a method or element of a method forms a means for carrying out the method or element of a method. Furthermore, an element described herein of an apparatus embodiment is an example of a means for carrying out the function performed by the element for the purpose of carrying out the invention. [00113] In the description provided herein, numerous specific details are set forth. However, it is understood that embodiments of the invention may be practiced without these specific details. In other instances, well-known methods, structures and techniques have not been shown in detail in order not to obscure an understanding of this description. [00114] As used herein, unless otherwise specified the use of the ordinal adjectives "first", "second", "third", etc., to describe a common object, merely indicate that different instances of like objects are being referred to, and are not intended to imply that the objects so described must be in a given sequence, either temporally, spatially, in ranking, or in any other manner. [00115] In the claims below and the description herein, any one of the terms comprising, comprised of or which comprises is an open term that means including at least the elements/features that follow, but not excluding others. Thus, the term comprising, when used in the claims, should not be interpreted as being limitative to the means or elements or steps listed thereafter. For example, the scope of the expression a device comprising A and B should not be limited to devices consisting only of elements A and B. Any one of the terms including or which includes or that includes as used herein is also an open term that also means including at least the 32 elements/features that follow the term, but not excluding others. Thus, including is synonymous with and means comprising. [00116] Similarly, it is to be noticed that the term coupled, when used in the claims, should not be interpreted as being imitative to direct connections only. The terms "coupled" and "connected," along with their derivatives, may be used. It should be understood that these terms are not intended as synonyms for each other. Thus, the scope of the expression a device A coupled to a device B should not be limited to devices or systems wherein an output of device A is directly connected to an input of device B. It means that there exists a path between an output of A and an input of B which may be a path including other devices or means. "Coupled" may mean that two or more elements are either in direct physical or electrical contact, or that two or more elements are not in direct contact with each other but yet still co-operate or interact with each other. [00117] Thus, while there has been described what are believed to be the preferred embodiments of the invention, those skilled in the art will recognize that other and further modifications may be made thereto without departing from the spirit of the invention, and it is intended to claim all such changes and modifications as fall within the scope of the invention. For example, any formulas given above are merely representative of procedures that may be used. Functionality may be added or deleted from the block diagrams and operations may be interchanged among functional blocks. Steps may be added or deleted to methods described within the scope of the present invention.

Claims (34)

1. 2. A method according to claim I wherein step (f) includes: (fI) providing a first-tier display for displaying data indicative of first-tier product feature information for the identified records; and (f2) being responsive to user input for providing a second-tier display for displaying data indicative of second-tier product feature information for at least a selection of the identified records.
2. 3. A method according to claim 2 wherein third-tier product feature information is displayable via the second tier display in response to user input.
3. 4. A method according to claim 1 wherein the consumer profiling information includes personal need information. 34
4. 5. A method according to claim 1 wherein the consumer profiling information includes personal circumstance information.
5. 6. A method according to claim I wherein the consumer profiling information excludes personal identification information.
6. 7. A method according to claim 6 wherein personal identification information is obtained during the application and purchase process.
7. 8. A method according to claim I wherein the application and purchase process includes the steps of: (hi) receiving from the user payment information in respect of the product; (h2) validating the payment information; (h3) in the case of successful validation, providing output to a product provider associated with the product.
8. 9. A method according to claim 8 wherein the output provided at (h3) indicates that the product has been sold to a consumer identified by personal information obtained from the consumer.
9. 10. A method according to claim I wherein step (c) includes: (cl) querying a database of consumer profiling information; (c2) determining whether the database of consumer profiling information includes relevant existing consumer profiling information associated with the user; (c3) in the case that the database of consumer profiling information includes relevant existing consumer profiling information associated with the user, defining the profiling form on the basis of the existing consumer profiling information. 1i. A method according to claim 10 wherein defining the profiling form on the basis of the existing consumer profiling information includes omitting one or more fields in the form corresponding to the existing consumer profiling information.
10. 12. A method according to claim 10 wherein defining the profiling form on the basis of the existing consumer profiling information includes pre-populating one or more fields in the form corresponding to the existing consumer profiling information. 35
11. 13. A method according to claim I wherein the profiling information is associated with the user in a database of consumer profiling information.
12. 14. A method according to claim 13 wherein, subject to user input, the profiling information is re-usable in respect of a subsequent request to compare products.
13. 15. A method according to claim I wherein the web-based interface is configured to receive requests in respect of a plurality of product categories.
14. 16. A method according to claim 15 wherein the plurality of product categories include financial and/or service products.
15. 17. A method according to claim 2 including maintaining a record indicative of displayed of second-tier product feature information for the purposes of market intelligence gathering.
16. 18. A method according to claim 1 including obtaining and maintaining data indicative of user interactions with the web-based interface for the purposes of market intelligence gathering.
17. 19. A method according to claim I including displaying at least a selection of the identified records in the database that include product profiling information corresponding to the consumer profiling information, and subsequently being responsive to a user request for varying the displayed selection based on pricing criteria.
18. 20. A method according to claim 19 wherein the user request includes a downsize request, in response to which varying the displayed selection based on pricing criteria includes omitting one or more records indicative of relatively higher prices.
19. 21. A method according to claim 19 wherein the user request includes a downsize request, in response to which varying the displayed selection based on pricing criteria includes displaying one or more records indicative of relatively lower prices.
20. 22. A method according to claim 19 wherein the user request includes an upsize request, in response to which varying the displayed selection based on pricing criteria includes displaying one or more additional records indicative of relatively higher prices. 36
21. 23. A method according to claim 15 wherein the plurality of product categories include at least two of the following: financial products; investment products; home insurance products; travel insurance products; health insurance products; automotive insurance products; other insurance products; energy provision products; superannuation products; and communications products.
22. 24. A method for managing product comparison information including the steps of: (a) maintaining a database of product information, the database including a plurality of records each defining a respective product having a product category, each record including product profiling information and product feature information; (b) receiving from the user a request to compare products of a common product category; (c) defining and providing a profiling form for allowing input of consumer profiling information; (d) receiving data indicative of consumer profiling information; (e) identifying a plurality of records in the database that include product profiling information corresponding to the consumer profiling information; (f) providing data indicative of product feature information for the identified records; (g) receiving data indicative of an application request in respect of one of a user selected one of the records; (h) being responsive to the application request for providing an application and purchase process in respect of the product defined by the user-selected one of the records.
23. 25. A method for managing product comparison information including the steps of: 37 (a) providing a web-based interface for receiving input from a user; (b) receiving from the user a request to compare products of a common product category; (c) defining and providing a profiling form for allowing input of consumer profiling information; (d) receiving from the user data indicative of consumer profiling information; (e) querying a database of product information, the database including a plurality of records each defining a respective product having a product category, each record including product profiling information and product feature information, for identifying a plurality of records in the database that include product profiling information corresponding to the consumer profiling information; (f) providing a first-tier display for displaying data indicative of first-tier product feature information for the identified records; and (g) being responsive to user input for providing a second-tier display for displaying data indicative of second-tier product feature information for at least a selection of the identified records.
24. 26. A method according to claim 25 including the steps of maintaining a record indicative of displayed of first-tier and second-tier product feature information for the purposes of market intelligence gathering.
25. 27. A method for managing product comparison information including the steps of: (a) providing a web-based interface for receiving input from a user; (b) receiving from the user a request to compare products of a common product category; (c) querying a database of consumer profiling information; (d) determining whether the database of consumer profiling information includes existing consumer profiling information associated with the user; (e) defining and providing a profiling form for allowing input of consumer profiling information, whereby in the case that the database of consumer profiling information includes existing consumer profiling information associated with the user, the profiling form is defined on the basis of the existing consumer profiling information; (f) receiving from the user data indicative of consumer profiling information; 38 (g) querying a database of product information, the database including a plurality of records each defining a respective product having a product category, each record including product profiling information and product feature information, for identifying a plurality of records in the database that include product profiling information corresponding to the consumer profiling information; (h) providing data indicative of product feature information for the identified records.
26. 28. A method according to claim 27 wherein defining the profiling form on the basis of the existing consumer profiling information includes omitting one or more fields in the form corresponding to the existing consumer profiling information.
27. 29. A method according to claim 27 wherein defining the profiling form on the basis of the existing consumer profiling information includes pre-populating one or more fields in the form corresponding to the existing consumer profiling information.
28. 30. A method for managing product comparison information including the steps of: (a) providing a web-based interface for receiving input from a user; (b) receiving from the user a request to compare products of a common product category; (c) defining and providing a profiling form for allowing input of consumer profiling information; (d) receiving from the user data indicative of consumer profiling information; (e) querying a database of product information, the database including a plurality of records each defining a respective product having a product category, each record including product profiling information and product feature information, for identifying a plurality of records in the database that include product profiling information corresponding to the consumer profiling information; (f) providing data indicative of product feature information for the identified records; (g) associating the profiling information with the user in a database of consumer profiling information, whereby subject to user input, the profiling information is re-usable in respect of a subsequent request to compare products.
29. 31. A method for managing product comparison information including the steps of: 39 (a) providing a web-based interface for receiving input from a user; (b) receiving from the user a request to compare products of a common product category; (c) defining and providing a profiling form for allowing input of consumer profiling information; (d) receiving from the user data indicative of consumer profiling information; (e) querying a database of product information for identifying a plurality of products based on the consumer profiling information; (f) displaying to the products to the user; (g) allowing the user to select two or more of the displayed products for comparison via the web-based interface; (h) maintaining a record of those products displayed to the user and those products selected for comparison by the user.
30. 32. A method for managing product comparison information including the steps of: (a) providing a web-based interface for receiving input from a user; (b) receiving from a plurality of users respective requests to compare products of a common product category; (c) maintaining data indicative of user interactions with the web-based interface for the purposes of market intelligence gathering, wherein the data includes data indicative of products that are displayed to users and data indicative of products more loosely examined by users.
31. 33. A method for managing product comparison information including the steps of: (a) providing a web-based interface for receiving input from a user; (b) receiving from the user a request to compare products of a common product category; (c) defining and providing a profiling form for allowing input of consumer profiling information; (d) receiving from the user data indicative of consumer profiling information; (e) querying a database of product information, the database including a plurality of records each defining a respective product having a product category, each record including product profiling information and product feature information, 40 for identifying a plurality of records in the database that include product profiling information corresponding to the consumer profiling information; (f) displaying, to the user, data indicative of product feature information for the identified records; (g) receiving, from the user, a request to vary the displayed selection based on pricing criteria; (h) displaying, to the user, data indicative of product feature information for a further set of identified records, wherein the further set of identified records have different pricing criteria to the initially identified records.
32. 34. A computer-readable carrier medium carrying a set of instructions that when executed by one or more processors cause the one or more processors to carry out a method according to any one of the preceding claims.
33. 35. A computer program product configured to carry out a method according to any one of the preceding claims.
34. 36. A system for managing product comparison information, the system including: at least one processor; a network interface coupled to the processor; a memory module coupled to the processor, the memory module carrying a computer-readable carrier medium according to claim 31.