AU2007362608B2 - Online advertisement exposure tracking system - Google Patents

Online advertisement exposure tracking system Download PDF

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Publication number
AU2007362608B2
AU2007362608B2 AU2007362608A AU2007362608A AU2007362608B2 AU 2007362608 B2 AU2007362608 B2 AU 2007362608B2 AU 2007362608 A AU2007362608 A AU 2007362608A AU 2007362608 A AU2007362608 A AU 2007362608A AU 2007362608 B2 AU2007362608 B2 AU 2007362608B2
Authority
AU
Australia
Prior art keywords
advertisement
tag
tracking
computer
campaign
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
AU2007362608A
Other languages
English (en)
Other versions
AU2007362608A1 (en
Inventor
Brian Axe
Nathalie Criou
Deepak Jindal
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Google LLC
Original Assignee
Google LLC
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Google LLC filed Critical Google LLC
Publication of AU2007362608A1 publication Critical patent/AU2007362608A1/en
Application granted granted Critical
Publication of AU2007362608B2 publication Critical patent/AU2007362608B2/en
Assigned to GOOGLE LLC reassignment GOOGLE LLC Request to Amend Deed and Register Assignors: GOOGLE, INC.
Ceased legal-status Critical Current
Anticipated expiration legal-status Critical

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Landscapes

  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
AU2007362608A 2007-12-17 2007-12-17 Online advertisement exposure tracking system Ceased AU2007362608B2 (en)

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
PCT/US2007/087824 WO2009078861A1 (en) 2007-12-17 2007-12-17 Online advertisement exposure tracking system

Publications (2)

Publication Number Publication Date
AU2007362608A1 AU2007362608A1 (en) 2009-06-25
AU2007362608B2 true AU2007362608B2 (en) 2014-01-09

Family

ID=40795804

Family Applications (1)

Application Number Title Priority Date Filing Date
AU2007362608A Ceased AU2007362608B2 (en) 2007-12-17 2007-12-17 Online advertisement exposure tracking system

Country Status (3)

Country Link
EP (1) EP2223271A4 (de)
AU (1) AU2007362608B2 (de)
WO (1) WO2009078861A1 (de)

Families Citing this family (11)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US10049391B2 (en) 2010-03-31 2018-08-14 Mediamath, Inc. Systems and methods for providing a demand side platform
US9135655B2 (en) 2010-03-31 2015-09-15 Mediamath, Inc. Systems and methods for using server side cookies by a demand side platform
US10223703B2 (en) 2010-07-19 2019-03-05 Mediamath, Inc. Systems and methods for determining competitive market values of an ad impression
US9646095B1 (en) 2012-03-01 2017-05-09 Pathmatics, Inc. Systems and methods for generating and maintaining internet user profile data
US9059950B2 (en) 2012-11-02 2015-06-16 Apple Inc. Delivering and tracking viral invitational content
US9588675B2 (en) 2013-03-15 2017-03-07 Google Inc. Document scale and position optimization
US10467659B2 (en) 2016-08-03 2019-11-05 Mediamath, Inc. Methods, systems, and devices for counterfactual-based incrementality measurement in digital ad-bidding platform
US10354276B2 (en) 2017-05-17 2019-07-16 Mediamath, Inc. Systems, methods, and devices for decreasing latency and/or preventing data leakage due to advertisement insertion
US10678818B2 (en) 2018-01-03 2020-06-09 Snap Inc. Tag distribution visualization system
US11348142B2 (en) 2018-02-08 2022-05-31 Mediamath, Inc. Systems, methods, and devices for componentization, modification, and management of creative assets for diverse advertising platform environments
US11182829B2 (en) 2019-09-23 2021-11-23 Mediamath, Inc. Systems, methods, and devices for digital advertising ecosystems implementing content delivery networks utilizing edge computing

Citations (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6434614B1 (en) * 1998-05-29 2002-08-13 Nielsen Media Research, Inc. Tracking of internet advertisements using banner tags

Family Cites Families (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20070038614A1 (en) * 2005-08-10 2007-02-15 Guha Ramanathan V Generating and presenting advertisements based on context data for programmable search engines
US20060026062A1 (en) * 2004-07-30 2006-02-02 Collins Robert J System and method for optimizing advertising marketplace operations
US7949561B2 (en) * 2004-08-20 2011-05-24 Marketing Evolution Method for determining advertising effectiveness
US9558498B2 (en) * 2005-07-29 2017-01-31 Excalibur Ip, Llc System and method for advertisement management
US10380602B2 (en) * 2005-12-24 2019-08-13 Rich Media Club, Llc System and method for creation, distribution and tracking of advertising via electronic networks

Patent Citations (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6434614B1 (en) * 1998-05-29 2002-08-13 Nielsen Media Research, Inc. Tracking of internet advertisements using banner tags

Also Published As

Publication number Publication date
WO2009078861A1 (en) 2009-06-25
EP2223271A1 (de) 2010-09-01
AU2007362608A1 (en) 2009-06-25
EP2223271A4 (de) 2012-08-15

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Legal Events

Date Code Title Description
FGA Letters patent sealed or granted (standard patent)
HB Alteration of name in register

Owner name: GOOGLE LLC

Free format text: FORMER NAME(S): GOOGLE, INC.

MK14 Patent ceased section 143(a) (annual fees not paid) or expired