AU2006232509B2 - Computing online advertising statistics and implementing computer-generated modifications to an online advertising program in real time - Google Patents

Computing online advertising statistics and implementing computer-generated modifications to an online advertising program in real time Download PDF

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Publication number
AU2006232509B2
AU2006232509B2 AU2006232509A AU2006232509A AU2006232509B2 AU 2006232509 B2 AU2006232509 B2 AU 2006232509B2 AU 2006232509 A AU2006232509 A AU 2006232509A AU 2006232509 A AU2006232509 A AU 2006232509A AU 2006232509 B2 AU2006232509 B2 AU 2006232509B2
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AU
Australia
Prior art keywords
response
computer
advertiser
continuous query
generated
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
AU2006232509A
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English (en)
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AU2006232509A1 (en
Inventor
Weipeng Yan
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Google LLC
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Google LLC
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from US11/102,862 external-priority patent/US20060229938A1/en
Priority claimed from US11/102,856 external-priority patent/US7428555B2/en
Application filed by Google LLC filed Critical Google LLC
Publication of AU2006232509A1 publication Critical patent/AU2006232509A1/en
Application granted granted Critical
Publication of AU2006232509B2 publication Critical patent/AU2006232509B2/en
Ceased legal-status Critical Current
Anticipated expiration legal-status Critical

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Classifications

    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising

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  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
AU2006232509A 2005-04-07 2006-04-07 Computing online advertising statistics and implementing computer-generated modifications to an online advertising program in real time Ceased AU2006232509B2 (en)

Applications Claiming Priority (5)

Application Number Priority Date Filing Date Title
US11/102,862 2005-04-07
US11/102,856 2005-04-07
US11/102,862 US20060229938A1 (en) 2005-04-07 2005-04-07 Computing online advertising statistics in real time
US11/102,856 US7428555B2 (en) 2005-04-07 2005-04-07 Real-time, computer-generated modifications to an online advertising program
PCT/US2006/013756 WO2006108190A2 (fr) 2005-04-07 2006-04-07 Realisation de statistiques publicitaires en ligne et execution de modifications apportees par l'ordinateur en temps reel a un programme publicitaire en ligne

Publications (2)

Publication Number Publication Date
AU2006232509A1 AU2006232509A1 (en) 2006-10-12
AU2006232509B2 true AU2006232509B2 (en) 2011-12-22

Family

ID=36601165

Family Applications (1)

Application Number Title Priority Date Filing Date
AU2006232509A Ceased AU2006232509B2 (en) 2005-04-07 2006-04-07 Computing online advertising statistics and implementing computer-generated modifications to an online advertising program in real time

Country Status (4)

Country Link
KR (1) KR101290216B1 (fr)
AU (1) AU2006232509B2 (fr)
CA (1) CA2606372A1 (fr)
WO (1) WO2006108190A2 (fr)

Families Citing this family (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR100931336B1 (ko) * 2009-04-17 2009-12-11 주식회사 로그 접속 통계 정보 제공 장치 및 방법
CN112988846B (zh) * 2021-04-14 2021-08-27 北京智慧易科技有限公司 一种基于绝对的时间滑动窗口的流量实时统计方法及引擎

Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5732219A (en) * 1995-03-17 1998-03-24 Vermeer Technologies, Inc. Computer system and computer-implemented process for remote editing of computer files
US20020099605A1 (en) * 2000-10-06 2002-07-25 Searchcactus, Llc Search engine with demographic-based advertising

Family Cites Families (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
DK1145541T3 (da) * 1998-11-24 2013-03-11 Niksun Inc Apparat og fremgangsmåde til at indsamle og analysere kommunikationsdata
KR20010084840A (ko) * 2000-02-29 2001-09-06 임민택 온라인 광고물에 대한 사용자 응답 자료 제공 방법

Patent Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5732219A (en) * 1995-03-17 1998-03-24 Vermeer Technologies, Inc. Computer system and computer-implemented process for remote editing of computer files
US20020099605A1 (en) * 2000-10-06 2002-07-25 Searchcactus, Llc Search engine with demographic-based advertising

Also Published As

Publication number Publication date
KR101290216B1 (ko) 2013-07-30
KR20070119729A (ko) 2007-12-20
CA2606372A1 (fr) 2006-10-12
AU2006232509A1 (en) 2006-10-12
WO2006108190A2 (fr) 2006-10-12

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Legal Events

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FGA Letters patent sealed or granted (standard patent)
MK14 Patent ceased section 143(a) (annual fees not paid) or expired