AU2004318727B2

AU2004318727B2 - Golf advertising system

Info

Publication number: AU2004318727B2
Application number: AU2004318727A
Authority: AU
Inventors: Gavin Gerard Pathross; Yu Jin Gerald Quek
Original assignee: U Marketing Intellectual Properties Pte Ltd
Current assignee: U-MARKETING INTELLECTUAL PROPERTIES Pte Ltd
Priority date: 2004-04-26
Filing date: 2004-12-10
Publication date: 2011-11-03
Anticipated expiration: 2024-12-10
Also published as: WO2005102470A1; AU2004318727A1; HK1096886A1; JP2007534437A; GB0622804D0; US20070167251A1; MY148016A; GB2429174A; KR20070001284A; GB2429174B; CN1968729A; SG148012A1

Abstract

A golf advertising system is provided. The system includes a driving range mat having promotional material on a substantially uniform surface thereof. Preferably, the promotional material is disposed on a removable section which can be replaced with other promotional material. A golf ball dispensing device is provided, and preferably serves as a tee divider. The dispensing device includes further promotional material, which is preferably removable and replaceable. The device can be used in conjunction with the mat, and can dispense the golf ball on or over the promotional material on the mat for added focus on the material. In various embodiments, the dispensing device includes an electronic display panel, an audio output device, or a video camera to record a golfer's swing, or a seating area. The display panel can provide further promotional material, and optionally provides feedback related to the golfer swing. An optional mirror is provided for a golfer to view the swing. A plurality of such devices can be coupled via a network and central computing device.

Description

WO 2005/102470 PCT/SG2004/000404 GOLF ADVERTISING SYSTEM DESCRIPTION Field of the Invention [0001] The present invention relates to golf ball driving range operations, and more specifically to driving range tee mats having removable advertising portions, as well as golf ball dispensing devices having advertising thereon and also golf ball dispensing devices which can also serve as tee dividers. Background [0002] The world wide golf industry is one of the largest, if not the largest, sports industries in the world. Golf operations extend from local equipment shops to driving ranges, to public golf courses, to private country clubs. Golfers typically come from the middle to upper socioeconomic ranges of society, and are highly sought after by advertisers because of relative levels of disposable and investable income. Therefore new modes of delivering advertising content to golfers are continually being sought. 1 WO 2005/102470 PCT/SG2004/000404 [0003] For-example, U.S. Patent No. 5,443,870, issued to Lurie et al., discloses a golf ball hitting mat designed to simulate conditions on a golf course. On the mat there a two sections of artificial grass, one section has longer artificial grass and a simulated hill. The other section is flat and has shorter artificial grass. The two sections are separated by a grass-free area that may be used for advertising. The grass-free area is not designed for hitting a golf ball therefrom. Furthermore, the grass-free area, and any advertising thereon, is integral to the rest of the mat, preventing removal or changing of the advertising material over time. [0004] Other golf mats have markings thereon, but do not provide for advertising space, particularly removable or interchangeable advertising portions. See, for example, U.S Patent No. 5,333,875, issued to Wilson, which discloses a golf ball driving and hitting mat having first and second stripes in a side-by-side, generally parallel relationship at or near the location at which the golf ball placed, for enabling the visual alignment of the golf club head relative to the stripes on the golf ball. See also, U.S. Patent No. 4,000,905, issued to Shirhall, which discloses a mat for guiding golfers in addressing the ball, on which are indicated positions and angles for the feet, placement of the ball, and guide lines to indicate the proper direction to be traversed by the club. Similarly, Published U.S. Patent Application, Pub. No. US 2001/0036869, by Grabowski, discloses a golf mat having a plurality of foot print patterns of different colors and club numbers associated to each foot and club to be used, where the patterns are positioned in the proper locations for a particular club to be used based on horizontal and vertical center lines of the golf ball so as to assist a golfer in addressing the golf ball properly. [0005] In addition to golf mats, driving range tee dividers have not been used in conjunction with advertising material in efficient and synergistic manners. Typical golf tee dividers are disclosed in U.S Patent No. 5,482,269, issued to Scott et al. ("Scott"), and U.S. Patent No. 5,586,942, issued to Wittek et al. ("Wittek"). In Scott, the tee divider has a frame, and a deflector sheet that is secured to upper and lower portions of the frame by a fastening rope. The tee divider separates adjacent golfers at a driving range and blocks golf balls hit by one golfer from hitting another golfer. 2 WO 2005/102470 PCT/SG2004/000404 The tee divider in Wittek accomplished the same goal as the tee divider in Scott, but has a unitary construction and includes pockets for holding a bucket of golf balls, and grooves for holding golf clubs. Neither Scott nor Wittek have provisions for removably mounting advertising material as part of the tee divider. [0006] Automatic dispensing devices are also being more widely used at driving ranges. Generally there are two types of dispensing devices: dispensing devices that raise the ball up from under the mat and those that place the ball on the mat from the side. For an example of a dispensing device that raises the ball from below, see German Patent No. DE19603543, which discloses a golf mat on which the player depresses a lever using a golf club, which allows a golf ball to roll out from a feed shaft onto a tee. Upon releasing the lever, the golf ball is carried upward to the plane of the mat. Published U.S. Patent Application, Publication No. US 2003/0162598, by Eckard Jr. et al., discloses another dispensing device where a lever is depressed, which lowers a tee below the surface of a golf mat to a lower position, a golf ball feeding device loads a ball onto the tee, and upon release of the lever, the teed ball is raised so that it is in position to be hit by the golfer. A disadvantage of dispensing devices that tee the ball from below the mat is that after repeated use, the mat becomes worn and needs replacing. Replacing a mat that is an integral component of the dispensing device can be a costly endeavor for the driving range operator. [0007] Dispensing devices that tee a golf ball from the side are also common and avoid the costs associated with replacing portions of the dispensing device when the mat is worn. For example, U.S. Patent No. 6,685,575, issued to Anderson, discloses a portable device capable of placing a golf ball on a tee without interaction from the user. The device uses sensors to determine when a new ball is needed and lowers a ball onto the tee with an arm. U.S. Patent No., 5,282,628 issued to Komori et al., discloses an automatic golf ball dispenser for driving or directly to a mat. Similarly, U.S. Patent No. 5,996,839, issued to McLinn, discloses a golf ball dispenser. However, none of these devices eliminate the need for a separate tee 3 WO 2005/102470 PCT/SG2004/000404 divider, and thus require a driving range operator to purchase and maintain separate tee dividers and golf ball dispensing devices. [0008] Unfortunately, none of the devices described above taps into available advertising streams by providing for removable and interchangeable areas for advertising on golf mats, tee dividers, and golf ball dispensers. Furthermore, none of the golf ball dispensers described above are integrated into a tee divider. And lastly, while each of the devices mentioned above may work independently there are no systems that include a golf mat, a tee divider, and a golf ball dispenser to work cooperatively to improve driving range operations while providing coordinated advertising space. [0009] Therefore, there remains a need for a system that allows for removable and interchangeable advertising on a golf mat. There remains a need for a tee divider that incorporates an integrated golf dispensing unit. There remains a need for an integral tee divider and dispensing device that cooperatively works with a golf mat having removable and interchangeable advertising portions, and which has various other features and advantages. 4 Summary [0010] One aspect of the present invention provides a tee divider apparatus comprising: a tee divider section configured to block a golf ball hit from a first teeing 5 area bound by that tee divider apparatus from entering another teeing area, the tee divider section comprising: a front surface configured to be substantially within a peripheral vision region of a golfer while focusing on the first teeing area, the front surface including a portion that is angled upward toward the golfer; 10 an internal area adapted for holding a supply of golf balls; a first advertising medium supported on the front surface; and, a dispensing mechanism for allowing one of said plurality of golf balls to be dispensed upon activation by the golfer; and, a golf range driving mat associated with said tee divider apparatus 15 wherein a golf ball dispensed from the tee divider section is dispensed onto the mat. [0011] A second aspect of the present invention provides a method of advertising in a golf driving range comprising: placing a tee divider apparatus on the range to form a first teeing area; 20 providing the tee divider apparatus with a tee divider section configured to block a golf ball hit from the first teeing area bound by that tee divider apparatus from entering another teeing area; configuring a front surface of the tee divider section to be substantially within a peripheral vision region of a golfer while focusing on the first teeing area with 25 a portion of the front surface being angled upward toward the golfer; providing a first advertising medium on the front surface; providing a golf ball storage area internally of the tee divider section; providing a dispensing mechanism for allowing a golf ball stored in the storage area to be dispensed upon activation by the golfer; 30 placing a golf range driving mat adjacent the tee divider section; providing an actuation lever on the tee divider section at a location near the first advertising medium; and, associating the tee divider section with the golf range driving mat in a manner wherein when the golfer operates the dispensing mechanism the first 35 advertising medium is in at least the peripheral vision of the golfer and a golf ball dispensed by the dispensing mechanism rolls onto or across the mat. 5 N:\Perth\Cases\Patent\6000M0999\P60777.AU\Specs\P60777.AU Specification 2009-3-18.doc 18/03/09 [0012] A further aspect of the invention may provide a golf driving mat having advertising material on a portion thereof. Advertising material may be any promotional messages or displays or advertisements. The advertising material is applied such that it s is on a section of the mat which is substantially uniform with the rest of the mat. The advertising material is preferably applied on a removable section of the mat to allow for replacement of the section with another section containing different advertising material. 10 [0013] Various options for attaching such removably attachable sections are contemplated, however, any suitable means for removably attaching such sections is intended within the scope of the present invention. [0014] Various embodiments of the tee divider may include advertisement 15 appearing on an associated activation lever itself. Various further embodiments include an electronic display panel. The electronic display panel can be used to provide advertisement material via a visual display. Such material can be provided in the form of still pictures or video. An audio component can be included as well. In various embodiments, still pictures can rotate on said display. 20 [0015] In other embodiments, a video camera can be included in the dispenser unit. The camera can be activated either by the golfer, or via a sensor such as a motion sensor or heat sensor. The camera is used to record at least a portion of the golfers swing. The display can be used to display either a recording of the swing, an animation 25 of the swing, or other swing analysis information or instructional information associated with an analysis of the swing. [0016] The tee divider can also include a reflective surface or mirror oriented such that the golfer is able to see his/her own swing. 30 [0017] In embodiments of the tee divider a golf ball can be dispensed such that it rolls over or stops on an advertisement region or the advertisement material on the mat, thus providing focus of attention onto this region. The ball may also be dispensed 6 N:Perth\Cases\Patent\60000-60999\P60777.AU\Specis\P60777.AU Specification 2009-3-18 .doc 1 803/09 from underneath the mat through a hole in the mat. An integral seating area and optional drink holders may be provided. Furthermore, a plurality of the units described above can be assembled and coupled via a server or central computing unit which controls the display panels. 5 [0018] It is believed that an embodiment of the tee divider may target a golfer with advertisement material effectively while the golfer is in a state of focus on the golfer's activity. This state is sometimes known in particular sports as the "zone." A golfer in this state may be engrossed in the activity and highly focused on a practice 10 swing at a driving mat, being oblivious to most of the surroundings. When a golfer steps onto the driving range, he/she goes through the motions of practicing the swing. The focus is invariably on the grip, the swing, and finally the ball. While addressing the ball, the golfer's eyes are on the mat where the ball is disposed. One intent of embodiments of the present invention is to place advertising material in a manner in 15 which it will be taken in by a golfer who is in this psychological state. The advertising material disposed on the mat may create a desirable "swing line". Furthermore, the interactive ball dispenser may include advertising material on its surface. In such an embodiment, each time the golfer presses the lever for a ball, the golfer sees the promotional material on that lever. This effect can have a substantial impact from an 20 advertising stand point. Interactive instructions, tips and tricks of the week may also be prominently displayed on the area near/around the dispenser or the mat. [0019] 25 7 N:\Perth\Cases\Patent\60000-60999\P60777.AU\Specis\P60777AU Specification 2009-3-18.doc 18/03/09 WO 2005/102470 PCT/SG2004/000404 Brief Description of the Drawings Fig. 1 is a perspective view of one embodiment of the present invention, showing the advertisement material on the mat. Fig. 2 is a perspective view of another embodiment of the present invention, showing one manner of attaching the removable section. Fig. 3A is a perspective view of another embodiment of the present invention, showing another manner of attaching the removable section. Fig. 3B is a perspective view of another embodiment of the present invention, showing another manner of attaching the removable section. Fig. 4 is a perspective view of another embodiment of the present invention showing another manner of attaching the removable sections. Fig. 5 is a perspective view of another embodiment of the present invention showing the dispenser unit and mat arrangement. Fig. 6 is a perspective view of another embodiment of the present invention showing the removable advertisement material on the dispenser unit and the dispenser unit and mat arrangement. Fig. 7 is a perspective view of a removable advertisement assembly having removable panels comprising replaceable advertisement sections. Fig. 8A is a front view of the dispenser unit of the present invention showing the dispensing mechanism. Fig. 8B is a front view of the dispenser unit of the present invention showing the dispensing mechanism. 8 WO 2005/102470 PCT/SG2004/000404 Fig. 9 is a rear perspective view of one embodiment of the present invention showing a hinged panel of the dispenser unit of the present invention for providing access to the ball storage area. Fig. 10 is a perspective view of another embodiment of the present invention showing the dispenser unit and mat system. Fig. 11 is a perspective view of one embodiment of the system of the present invention. Fig. 12 is a perspective view of another embodiment of the system of the present invention showing the dispenser unit and mat arrangement. Fig. 13A is a perspective view of another embodiment of the system of the present invention showing the dispenser unit and mat arrangement. Fig. 13B is a perspective view of another embodiment of the system of the present invention showing the dispenser unit and mat arrangement. Fig. 14 is a perspective view of another embodiment of the system of the present invention showing the dispenser unit with integrated seating area. Fig. 15 is a perspective view of another embodiment of the system of the present invention showing the dispenser unit with under mat dispensing path. Fig. 16 is a perspective view of another embodiment of the system of the present invention showing the dispenser unit with seating area and angled advertising surface. 9 Detailed Description [0020] While this invention is susceptible of embodiments in many different forms, there are shown in the drawings and will herein be described in detail preferred s embodiments of the invention with the understanding that the present disclosure is to be considered as an exemplification of the principles of the invention and is not intended to limit the broad aspect of the invention to the embodiments illustrated. [0021] One aspect of the present invention is a golf advertising system which 10 may include a golf driving range mat 10. The mat 10 preferably includes a substantially uniform top surface 20, which may be any suitable surface for driving golf balls, such as artificial grass or any other suitable material. The mat 10 comprises promotional material 30 disposed on the top surface 20. 15 [0022] In various preferred embodiments, the mat 20 is formed of a main body section 40 having a first top surface 50 and a removably attachable section 60 having a second top surface 70. Promotional material 30 is disposed on the second top surface 70 of the removably attachable section 60. Thus, the removable section 60 can be removed, and optionally replaced with a section having different promotional material 30. When 20 attached, the top surfaces 50 and 70 form a substantially continuous and uniform combined top surface 20. [0023] Preferably, mat 10 is configured to receive the removably attachable section 60 in at least two locations, such as two sides or edges. For example, it could be 25 received on two, three, or four possible sides. Optionally, additional sides or locations are configured this way in the event the mat has more sides than four, such as in an eight sided mat. The means for attachment can be a toothed edge, as shown in Fig. 2, or a prong and slot arrangement, as shown in Figs 3A and 3B, however, any suitable manner of attachment can be used. In the prong and slot method, cavities 80 30 10 N:\Perth\Cases\PatenwiODO-60999\P60777.AU\Specis\P60777.AU Specification 2009-3-18.doc 18/03109 WO 2005/102470 PCT/SG2004/000404 receive protruding components 90, which can be respectively located on either the main section 40 or the removable section 60, in either order. [0024] Alternatively, as shown in Fig. 4, the removable sections 60 may be corner pieces, such as triangular sections. Such an arrangement can provide a framed area for a golfer to use on the mat 10. The triangular sections preferably comprise interior pocket portions configured to envelop the corners of the main body section 40. One, two, three, or four such triangular sections 60 may be used. Such sections 60 can be used in lieu of other advertising material, or in addition thereto. [0025] In another embodiment of the system, a dispensing device 100 for dispensing golf balls is provided. In various embodiments, the mat 10 described above is provided in conjunction with the dispensing device 100. The system is configured, preferably, such that a golf ball dispensed from the dispensing device 100 stops rolling over a promotional material region on the mat 10. The promotional region is an area surrounding the promotional material 30. Alternatively, the ball may stop on the promotional material 30 itself, as shown in Fig. 13A, or its path may pass over the promotional material 30, as shown in Fig. 13B. In any of these manners, additional focus from the golfer is placed on the promotional material 30. Additional promotional material or instructional material 280 is optionally further provided. In other embodiments of the present invention, the dispensing device 100 dispenses a golf ball from underneath mat 10 via a hole 350 in the mat 10. [0026] In various further embodiments of the present invention, the dispdasing device 100 has an activation lever 110. Lever 110 optional includes promotional material directly on a surface thereof. Thus, the golfer is provided with yet another opportunity to focus on promotional material in an active manner. [0027] The dispensing device 100 of the present invention preferably includes a ball holding area 120 for containing a plurality of golf balls. An activation lever 110 is provided for triggering one of the plurality of golf balls to be dispensed. An internal mechanism having prongs allows a single ball to be dispensed, while 11 WO 2005/102470 PCT/SG2004/000404 restraining the remaining balls. However, any suitable method for dispensing golf balls can be used in conjunction with the device, and is contemplated to be within the scope of the present invention. [0028] The dispensing device 100 preferably includes promotional material 130 on a surface visible to the golfer. The promotional material 130 is preferably removable such that it can be replaced with other promotional material 130. Any suitable means for attaching removable such material is intended to be within the scope of the invention. An example would be a removable panel 140 placed in a channel 150, as illustrated in Fig. 6. The panel 140 optionally includes a plurality of sections, each having removable panels 160, as shown in Fig. 7. Thus, individual advertisements can be placed in each section, and replaced as desired. [0029] Ideally, the dispensing device 100 is sized and configured to serve as a tee divider for a golf driving range. A front surface 170 is angled away from an individual standing in front of the device 100. In one preferred embodiment, the surface is positioned at approximately 60 to 70 degrees from the horizontal, in order to deflect balls in a safe manner. In various preferred embodiments, the device 100 is substantially configured in the shape of a triangular prism, optionally with rounded corners. A hinged back panel 180 is provided for accessing and refilling the ball holding area 120. The device 100 optionally includes an integral seating 300 area for an individual to sit, and may include one or more drink holders 310. In such an embodiment, a hole 320 for loading golf balls may be provided. The integral seating area 300 may be solely used in conjunction with a tee divider or a ball dispensing unit, or both. [0030] In various additional embodiments, the device 100 may comprise an audio output device 190, such as to output promotional material in audio format. In other embodiments, the device 100 comprises a visual display panel 200. Visual display panel 200 can be any suitable display panel, such as an LCD, or other screen or monitor. The panel 200 is ideally protected by a protective cover 210 to prevent damage from golf balls or other impacts. The display panel 200 can provide 12 WO 2005/102470 PCT/SG2004/000404 promotional material in video format, or using still pictures or text. For example, promotional material may be provided in still pictures and may rotate from one to the next, sequentially. [0031] In yet further embodiments of the invention, the device 100 further comprises a video camera 220, which may be protected by a cover 230 if necessary, oriented to record a swing of a golfer standing on an associated golf driving range mat 10. The display can provide various output options, such as a recording of the swing, or an animation of the swing, or various other information stemming from analysis of the swing. Such output may be feedback or instructions related to an analysis of the swing. Such output may be generated by swing analysis software which is either run on an internal computing unit, such as a PC or notebook computer, or a central computing unit networked to the device. In order to begin the recording of the camera, a sensor 240, such as a heat sensor, motion sensor, or other suitable sensor can be used. Alternatively, the golfer could activate a switch or lever to trigger the recording, such as a lever 270 suitable for activation with a golf club. Once the feedback has been displayed, the promotional material may be continued on the display panel 200. [0032] In various embodiments of the system, a plurality of such devices 100 are coupled via a network, as illustrated conceptually in Fig. 11. A central server or computing device 250 controls the output of the devices. [0033] In another useful aspect of the system, a reflective surface 260 is provided, as illustrated in Figs. 13A and 13B, positioned to enable a golfer to watch his or her own swing. The reflective surface 260 can be a mirror or mirror-like surface, or any other surface with sufficient reflective properties to enable a golfer to view his or her reflection. The reflective surface 260 can be used in connection with a tee divider alone, or with a golf ball dispensing device. 13 WO 2005/102470 PCT/SG2004/000404 [0034] Further features and combinations of features are additionally contemplated within the scope of the present invention. For example, in certain embodiments, a golf driving range advertising system includes a golf driving range mat 10 and a strip of material 60 disposed substantially adjacent the mat 10, which may or may not be connected to the mat 10. The strip of material 60 includes promotional material 30 on a surface thereof. The surface may be substantially horizontal, or it may be slanted upward in the direction of a golfer standing on the mat 10. Next, the space between the mat 10 and the associated device, whether a tee divider, dispensing unit, or both, is utilized as an advertising platform which is disposed in the space between the mat 10 and the tee divider or dispensing unit. It may be adjacent the mat 10 and unit base, or it may be in close proximity to each. [0035] The system of the present invention may be simply a golf driving range advertising system comprising a driving range mat 10, and an advertising medium having promotional material on a surface thereof, wherein the advertising medium is disposed within 30 cm of the mat. Thus, the proximity brings greater focus on the advertisement by the golfer than is possible in conventional arrangements. Ideally, the advertising surface 140 is slanted upward toward a golfer standing on the mat such that it is substantially within a golfer's peripheral vision while a golfer is focusing on a teeing location. The advertising medium may be a tee divider, a dispensing unit, or both. In either case, the device is optionally substantially adjacent to the mat 10. [0036] The tee divider apparatus may comprise a tee divider section configured to block stray golf balls hit from a teeing area, and an advertising surface positioned with a base near the ground and angled upward toward a golfer standing in a teeing area, wherein promotional material on the advertising surface is substantially within the peripheral vision of the golfer while focusing on a teeing area. [0037] The golf ball dispensing device may comprise an activation lever for activating the dispensing device, wherein the activation lever comprises promotional material disposed on a viewable surface thereof. In another variation, the dispensing 14 WO 2005/102470 PCT/SG2004/000404 device or tee divider optionally includes a viewable display for displaying a time of day disposed on the device having time keeping or time signal receiving means, such as a digital clock which can have an internal time keeping mechanism, or can receive a radio signal providing the time information. The device may also comprise a cooling system for directing airflow toward a golfer, such as one, two, or more fans, 340. In another embodiment, the device may include an integrated golf club head washer 360 within the apparatus having an opening for inserting a golf club head. [0038] While the specific embodiments have been illustrated and described, numerous modifications come to mind without significantly departing from the spirit of the invention, and the scope of protection is only limited by the scope of the accompanying claims. 15

Claims

1. A tee divider apparatus comprising: a tee divider section configured to block a golf ball hit from a first teeing area 5 bound by that tee divider apparatus from entering another teeing area, the tee divider section comprising: a front surface configured to be substantially within a peripheral vision region of a golfer while focusing on the first teeing area, the front surface including a portion that is angled upward toward the golfer; an internal area adapted for holding a supply of golf 10 balls; a first advertising medium supported on the front surface; and, a dispensing mechanism for allowing one of said plurality of golf balls to be dispensed upon activation by the golfer; and, a golf range driving mat associated with said tee divider apparatus wherein a 15 golf ball dispensed from the tee divider section is dispensed onto the mat.

2. The tee divider apparatus according to claim I wherein the golf range driving mat supports a second advertising medium. 20

3. The tee divider apparatus according to claim 2 wherein the golf driving range mat comprises: a main body having a first top surface, and one or more removably attachable sections each having a second top surface, wherein second advertising medium is disposed on the second top surface of the or each 25 removably attachable section.

4. The tee divider apparatus according to claim 2 or 3 wherein the tee divider section and the golf range driving mat are associated in a manner wherein when the golfer operates the dispensing mechanism a dispended golf ball rolls onto or across the 30 second advertising material, or is disposed on the mat at a location where the second advertising material is in at least peripheral view of the golfer when looking at the ball.

5. The tee divider apparatus according to any one of claims 1-4 where the dispensing mechanism comprises an actuation lever disposed on the tee divider section 35 at a location near the first advertising medium. N:\Perth\Cases\Patent\60000-60999\P60777.AU\Specis\Amended Claims 16.3.09.doc 18/03/09 - 17

6. The tee divider apparatus according to claim 5 wherein the actuation lever is provided with promotional material displayed thereon.

7. The tee divider apparatus according to any one of claims I to 6 wherein the first 5 advertising medium is demountably supported on the front surface.

8. The tee divider apparatus according to any one of claims I to 7 wherein the first advertising medium comprises at least one panel of printed advertising material. 10

9. The tee divider apparatus according to claim any one of claims 1 to 8 wherein the first advertising medium comprises at least one electronic display panel.

10. The tee divider apparatus according to any one of claims I to 9 wherein said portion of said front face is substantially flat and positioned on a plane that lies at 15 approximately 60 to 70 degrees from the horizontal.

11. The tee divider apparatus according any one of claims 1-10 further comprising an audio output device. 20

12. The tee divider apparatus according to claim 11, wherein said audio output device emits audio promotional material.

13. The tee divider apparatus according to any one of claims 1 to 12 , further comprising a video camera oriented to record a swing of a golfer standing in the first 25 teeing area, and wherein said display panel provides output associated with said swing.

14. The tee divider apparatus according to claim 13, wherein said output is a video recording of said swing. 30

15. The tee divider apparatus according to claim 14, wherein said output is swing analysis information.

16. The tee divider apparatus according to any one of claims 13 to 15, wherein said video camera is triggered by a sensor. 35

17. The tee divider apparatus according to any one of claims 13 to 15, wherein said video camera is triggered by an activation lever. N:\Perth\Cases\Patent\60000-60999\P60777.AU\Specis\Amended Claims 16.3.09.doc 18/03/09 - 18

18. The tee divider apparatus according to any one of claims 1 to 17, further comprising a mirror positioned to enable a golfer to view their golf swing. 5

19. The tee divider apparatus according to any one of claims 1 to 18, further comprising an integral seating area.

20. The tee divider apparatus according to any one of claims I to 19 further comprising at least one drink holder. 10

21. The tee divider apparatus according to any one of claims 1 to 20 further comprising a viewable display for displaying a time of day disposed on said front surface and having time keeping or time signal receiving means. 15

22. The tee divider apparatus according to any one of claims 1 to 21 further comprising a cooling system for directing airflow toward a golfer.

23. The tee divider apparatus according to claim 21, wherein said cooling system comprises at least one fan. 20

24. The tee divider apparatus according to any one of claims 1 to 23 further comprising an integrated golf club head washer within said apparatus having an opening for inserting a golf club head.

25 25. The tee divider apparatus according to any one of claims 3 to 24 wherein the mat has a top surface of an area equal to a sum of the surface area of the first top surface and the second top surface.

26. The tee divider apparatus according to any one of claims 3 to 25, wherein said 30 first top surface and the or each second top surface form a substantially continuous and uniform combined top surface having total surface area equal to surface area of first and second surface when the or each removably attachable section is attached to said main body. 35

27. The tee divider apparatus according to any one of claims 3 to 26, wherein said main body is configured to receive said removably attachable section in at least two alternate locations. N:\Perth\Cases\Patent\60000-60999\P60777.AU\Specis\Amended Claims 16.3.09.doc 18/03/09 - 19

28. The tee divider apparatus according to claim 27, wherein said alternate locations comprise different side edges of said main body. 5

29. The tee divider apparatus according to claim 27, wherein said alternate locations comprise different corners of said main body.

30. The tee divider apparatus according to any one of claims 3 to 27, wherein said main body and the or each removably attachable section are relatively configured to 10 engage each other along respective side edges.

31. The tee divider apparatus according to claim 30, wherein the side edge of said main body, and the side edges of the or each removably attachable section are provided with spaced apart teeth which interfit to enable the main body to engage the or each 15 removably attachable section.

32. The tee divider apparatus according to claim 30, wherein the side edge of said main body comprises one or more cavities and the side edge of the or each said removably attachable section comprise corresponding protrusions configured to be 20 received in the cavities.

33. The tee divider apparatus according to claim 30, wherein the side edge of the or each removably attachable section comprises one or more cavities and the side edges of said main body comprise corresponding protrusions configured to be received in the 25 cavities.

34. The tee divider apparatus according to any one of claims 3 to 27, wherein the or each removably attachable section comprises a substantially triangular corner piece configured to interface with a respective corner of said main body. 30

35. The tee divider apparatus according to claim 34, wherein each corner piece comprises an interior pocket portion configured to envelop a respective corner of said main body. 35

36. The tee divider apparatus according to any one of claims 3 to 34, wherein said golf ball stops rolling when on said promotional material. N:\Perth\Cases\Patent\60000-60999\P60777.AU\Specis\Amended Claims 16.3.09.doc 18/03/09 - 20

37. A tee divider apparatus comprising: a tee divider section configured to block a golf ball hit from a first teeing area bound by that tee divider apparatus from entering another teeing area, the tee divider section comprising: a front surface configured to be substantially within a peripheral 5 vision region of a golfer while focusing on the first teeing area, the front surface including a portion that is angled upward toward the golfer; an internal area adapted for holding a supply of golf balls; a first advertising medium supported on the front surface; a dispensing mechanism for allowing one of said plurality of golf balls to be dispensed upon activation by the golfer; and, 10 a golf range driving mat associated with said tee divider apparatus wherein the golf range driving mat supports a second advertising medium, the tee divider section and the golf range driving mat being associated in a manner wherein when the golfer operates the dispensing mechanism a dispended golf ball rolls onto or across the second advertising material, or is disposed on the mat at a location where the second 15 advertising material is in at least peripheral view of the golfer when looking at the ball.

38. A method of advertising in a golf driving range comprising: placing a tee divider apparatus on the range to form a first teeing area; providing the tee divider apparatus with a tee divider section configured to block 20 a golf ball hit from the first teeing area bound by that tee divider apparatus from entering another teeing area; configuring a front surface of the tee divider section to be substantially within a peripheral vision region of a golfer while focusing on the first teeing area with a portion of the front surface being angled upward toward the golfer; 25 providing a first advertising medium on the front surface; providing an golf ball storage area internally of the tee divider section; providing a dispensing mechanism for allowing a golf ball stored in the storage area to be dispensed upon activation by the golfer; placing a golf range driving mat adjacent the tee divider section; 30 providing an actuation lever on the tee divider section at a location near the first advertising medium; and, associating the tee divider section with the golf range driving mat in a manner wherein when the golfer operates the dispensing mechanism the first advertising medium is in at least the peripheral vision of the golfer and a golf ball dispensed by the 35 dispensing mechanism rolls onto or across the mat.

39. The method according to claim 38 further comprising: N:\Perth\Cases\Patent\60000-60999\P60777.AU\Specis\Amended Claims 16.3.09.doc 18/03/09 - 21 providing a second advertising medium on the mat and wherein the associating the tee divider section with the golf range driving mat comprises associating the tee divider with the golf range driving mat in a manner wherein the dispensed golf ball rolls onto or across the second advertising medium, or is disposed on the mat at a location 5 where the second advertising medium is in at least the peripheral vision of the golfer when looking at the ball.

40. The method according to claim 39 wherein providing the second advertising medium comprises providing the second advertising medium as a removably attachable 10 section of the golf range driving mat.

41. The method according to any one of claims 38 to 40 wherein providing a first advertising medium on the front surface comprises providing the first advertising medium as a an interchangeable first advertising medium. 15

42. A tee divider apparatus substantially as herein described with reference to and as illustrated in the accompanying drawings.

43. A method of advertising in a golf driving range according to claim 38 20 substantially as herein described with reference to and as illustrated in the accompanying drawings. N:\Perth\Case\Patent\60OO0-60999\P6077.AU\Specis\Amended Claims 16.3.09.doc 18/03/09