AU1463799A

AU1463799A - Product applicator

Info

Publication number: AU1463799A
Application number: AU14637/99A
Authority: AU
Inventors: Lesley Caroline Allen; Louis Carlos Dias; Rosemary Jane Laney; Laura Anne Oakes
Original assignee: Procter and Gamble Co
Current assignee: Procter and Gamble Co
Priority date: 1997-11-21
Filing date: 1998-11-18
Publication date: 1999-06-15
Also published as: EP1030572A1; JP2001523500A; HUP0101233A2; CA2310457A1; CN1283968A; WO1999026508A1

Description

WO 99/26508 PCT/US98/24639 1 PRODUCT APPLICATOR 5 10 The present invention relates generally to packaged compositions applicators and is more especially but not exclusively to applicators for use in applying hair and/or scalp compositions to the hair and/or scalp in a time-efficient, controlled and mess free manner. In a hair colouring treatment, it would be desirable to be able to control flow of a 20 colouring fluid accurately and to be able to target the areas to be coloured by the colouring fluid precisely. It would also be desirable to be able to minimise mess during application and manipulation, and to be able to achieve an even colour distribution throughoutthe areas to be coloured by the colouring fluid. 25 These objectives are to be achievable even when the applicator is to be handled by the person to whom the colouring fluid is to be applied. It is known from US-A-4209027 for a hair treatment device to be securable to a squeeze bottle containing a hair treating liquid which is to be dispensed by a user 30 through discharge orifices in different applicators simultaneously presented by the hair treatment device. One of the applicators has an elongate tip for use primarily as parting means, and others of the applicators are alternative brushes and combs for use primarily as 35 spreading means, with a valve being provided for enabling the hair treating liquid to be directed to the parting means or the spreading means or both.

WO 99/26508 PCT/US98/24639 2 A practical disadvantage of this known hair treatment device is that it can be awkward to handle in a controlled and mess-free manner. 5 Many hair treatment devices have an applicator in the form of an elongate dispensing spout which gradually narrows along its length to a free end provided with a discharge orifice. As disclosed in JP(UM)-A-7-22951, such a hair treatment device can also have an 10 applicator in the form of a comb provided with an internal passage for directing a hair composition from the discharge orifice of the spout to a plurality of small holes in teeth of the comb. In use, the comb is a push fit over the spout such that the comb extends beyond the 15is free end of the spout and is retained along part of the length of the spout by friction. A similar structure is disclosed in JP-A-9-118375, which discloses how two liquids can be mixed and then delivered through a comb which is detachably securable to a nozzle by any appropriate means. The two liquids may form a hair colouring 20 composition. Hair treatment devices are typically provided with different types of applicator to suit different hair treatment situations. 25 For example, there can be advantages in having a dispensing spout to allow a line of hair composition to be applied, a dispensing pervious member such as a cloth to allow hair composition to be wiped over the hair, and a dispensing comb or brush to allow hair composition to be thoroughly worked throughout the length of the hair. 30 Indeed US-A-4211247 discloses such dispensing applicators and also discloses non-dispensing sponges for use in merely spreading hair composition after the hair composition has been applied by a dispensing applicator. 35 The present invention relates to a hand-held packaged composition comprising the combination of a flowable composition and of a package for the composition, the WO 99/26508 PCT/US98/24639 3 combination of a flowable composition and of a package for the composition, the package comprising an applicator and a container, the container having flexible and resilient walls and comprising a reservoir for the flowable composition, the applicator having a plurality of elongated parting members forming a distribution 5 cross section for distributing the flowable composition in a volume by displacement of the applicator in a direction substantially normal to the cross-section, the distribution cross section comprising a plurality of outlets, the composition distribution through the outlets being actuated by application of a pressure to the flexible and resilient walls of the container, whereby at least 0.1 g and up to 0.5 g lo of composition are distributed per cm 2 of the cross section and per second when a pressure of 1.5 Pa is applied to the flexible and resilient walls of the container. By hand-held it should be understood that a user can hold the package with one or two hands. However, it does not necessary means that the packaged composition s15 be hand-held during use. By flowable composition it should be understood that the composition is flowable under gravity, such as liquids, paste, gel or even granular compositions for example. 20 The container has flexible and resilient walls. It should be noted that such flexibility means that pressure with a hand or with fingers will create a displacement of the wall, the walls recovering their original state when pressure is released as they are resilient. 25 The applicator has a plurality of elongated parting members forming a distribution cross section for distributing the flowable composition in a volume by displacement of the applicator in a direction substantially normal to the cross-section. It should be understood that the distribution cross section is a surface which is crossed by the 30 plurality of elongated parting members and by the spaces between these elongated members. When the applicator is displaced in a direction perpendicular to the cross section, a volume is described which corresponds to the multiplication of the displacement of the applicator by the cross section of the applicator. In other words, if the elongated members have a common direction and are placed in 35 alignment in one or more rows such as for a comb or brush, the cross section corresponds to the length of the comb or brush multiplied by the length of the WO 99/26508 PCT/US98/24639 4 elongated members. This allows to obtain an evaluation of the effective useful cross section for the applicator. The volume obtained by multiplying the cross section of the applicator by the displacement of the applicator corresponds in the example of combing through hair, to the volume of hair which passes through the s cross section during a given displacementof the cross section. The distribution cross section comprising a plurality of outlets, the composition distribution through the outlets being actuated by application of a pressure to the flexible and resilient walls of the container, whereby at least 0.1 g and up to 0.5 g lo of composition are distributed per cm 2 of the cross section and per second when a pressure of 1.5 Pa is applied to the flexible and resilient walls of the container. It was found that if less weight of composition was distributed at such a pressure, proper dispensing of the composition would require a higher pressure. Further, in case of use for hair treatment, the composition would not be sufficiently thin in 15is texture to be applied evenly along the hair. It was also found that if more weight of composition was delivered, the composition would run down the hair, for example, as it would be too thin in texture, thus meaning messy application or non effective application. Indeed, when using the packaged product according to the invention, it was found that application was facilitated. In a preferred embodiment, at least 0.15 20 g and up to 0.45 g of composition are distributed per cm 2 of the cross section and per second when a pressure of 1.5 Pa is applied to the flexible and resilient walls of the container. In a more preferred embodiment, at least 0.2 g and up to 0.4 g of composition are distributed per cm 2 of the cross section and per second when a pressure of 1.5 Pa is applied to the flexible and resilient walls of the container. In a 25 most preferred embodiment, at least 0.25 g and up to 0.35 g of composition are distributed per cm 2 of the cross section and per second when a pressure of 1.5 Pa is applied to the flexible and resilient walls of the container. 30 In a preferred embodiment, the outlets have a cumulated surface of at least 2% and of up to 10% of the distribution cross section. It should be noted that the outlets each have a surface, which is the opened surface through which the composition is distributed, the cumulated surface being the sum of each of these. It should also be understood that the surface of each outlet is not necessarily in the 35 plane of the cross section, and not even necessarily in a plane parallel to it.

WO 99/26508 PCT/US98/24639 5 In a preferred embodiment, the composition is a hair treatment composition. By hair treatment, it should be understood that the composition may be a hair dye for example. s In a preferred embodiment, the composition has a viscosity of no less than 0.01 Pa.s when measured at a shear strain rate of 2000s1 and no more than 5 Pa.s when measured at a shear strain rate of 10s -1 . This allows further improved distribution of the composition. lo In a preferred embodiment, the outlets have a cumulated surface and a cumulated perimeter such that the cumulated surface is of at least 0.05 % and of up to 0.4 % of the square of the cumulated perimeter. According tot he invention, the cumulated perimeter is the sum of the perimeter of all outlets of the applicator. This cumulated perimeter is squared to obtain a number having the dimension of a 15 surface for being compared to the cumulated surface of the outlets. Indeed, it was found that a ratio comprised in the range above was allowing good distribution of the composition. In a more preferred embodiment, the cumulated surface is of at least 0.075 % and of up to 0.3 % of the square of the cumulated perimeter. In an even more preferred embodiment, the cumulated surface is of at least 0.1 % and of 20 up to 0.25 % of the square of the cumulated perimeter. In a most preferred embodiment, the cumulated surface is of at least 0.15 % and of up to 0.2 % of the square of the cumulated perimeter. For example, the most preferred execution was comprising 28 outlets having a 1mm 2 square shape (other shapes such as circular or annular may be preferred) and 13 outlets having a 0.5 mm diameter, the 13 25 outlets with 0.5 mm diameter being placed at the junction of the elongated members with the applicator, one between each elongated members, whereby 14 elongated members are provided, all according to the same direction, each elongated member further comprising two of the 1mm 2 square outlets on its extremity opposed to the base, the outlets facing each other. Such a disposition of 30 the elongated members was 5 cm long, the 5 cm being between the two extreme elongated members and along a direction perpendicularto the elongation direction of the elongated members, each elongated member being 1.5 cm long, therefore giving 1.5x5= 7.5 cm 2 for the cross section of the applicator. 35 In a preferred embodiment at least 0.1 g and up to 0.5 g of composition are distributed per cm 2 of the cross section and per second when a pressure of 1.5 Pa WO 99/26508 PCT/US98/24639 6 is applied to the flexible and resilient walls of the container, the pressure being applied for at least 2 seconds. In a more preferred embodiment, at least 0.1 g and up to 0.5 g of composition are distributed per cm 2 of the cross section and per second when a pressure of 1.5 Pa is applied to the flexible and resilient walls of the 5 container, the pressure being applied for at least 5 seconds. In an even more preferred embodiment, at least 0.1 g and up to 0.5 g of composition are distributed per cm 2 of the cross section and per second when a pressure of 1.5 Pa is applied to the flexible and resilient walls of the container, the pressure being applied for at least 10 seconds. In a most preferred embodiment, at least 0.1 g and up to 0.5 g of lo composition are distributed per cm 2 of the cross section and per second when a pressure of 1.5 Pa is applied to the flexible and resilient walls of the container, the pressure being applied for at least 18 seconds. Such a pressure can be applied for example using compressed air when applied continuously. Indeed, during hand use, time for pressure application is an addition of multiple uses. 15is In a preferred embodiment, each of the elongated parting members is in the form of a substantially rigid tooth, the teeth being arranged in at least one row, with a free end of each of the teeth having at least one of the outlets. In an other 20 preferred embodiment each of the elongated parting members is in the form of a substantially rigid tooth, the teeth being arranged in at least one row, with the end opposite to the free end of each of the teeth having at least one of the outlets. In a most preferred embodiment, each of the teeth has at least two of the outlets, one on its a free end and the other on the end opposed to the free end. This allows to 25 distribute the composition more evenly in the distribution cross section. In a preferred embodiment the container is a bag-in-bottle container such that the flowable composition can be delivered at any orientation of the bag-in-bottle container. This indeed allows use of the packaged product in all orientation. 30 In a preferred embodiment, the container has a main longitudinal direction, the elongated parting member pointing in a direction which is substantially normal to the main longitudinal direction of the container. 35 Preferably, the foam, flocked or sponge material is in the form of a pad at or near one end of a carrier. For ease of assembly, the carrier may be a detachable push WO 99/26508 PCT/US98/24639 7 fit or even more preferably screw fit on the spout. For ease of application, particularly when targeting specific areas, the pad may extend only partly around the circumference of the carrier. 5 Preferably, each of the elongate parting members is in the form of a substantially rigid tooth. For ease of manufacture, particularly when moulding in a plastics material, the teeth may be arranged in at least one row. The teeth may but need not necessarily have generally triangular outlines of different transverse dimensions when viewed from an end of the at least one row. For ease of lo subsequent dispersal, the flowable composition may be delivered from the teeth and, for example, a free end of each of the teeth may have at least one of the outlets. Preferably, the elongate parting members and the support are removably is detachable from the housing. This allows the provision of a plurality of the supports, from which one is to be selected by a user, the elongate parting members of different supports being of different type. For example, a comb-like support with substantially rigid teeth may be replaced by a brush-like support with flexible filaments. 20 Preferably, the elongate parting members and the support are formed as a unit which is securable to the housing by securing means including a catch. The catch may be resiliently deflectable and engageable with an aperture extending through the housing such that the catch is releasable remotely from the elongate parting 25 members. There may be a further catch operable as a pivot. The resiliently deflectable catch should be releasable by finger pressure - it may, however, be possible for the elongate parting members and the support to be removed from the housing merely by rolling the housing over a hard surface, thereby releasing the resiliently deflectable catch. 30 For ease and strength of assembly, the housing may be a removable screw fit with the container, both the housing and the container being formed with lug means which snap passed one another when the housing has been fully screwed onto the container, at a predetermined alignment. 35 The spout may be a push fit with the container, or even more preferably a screw fit.

WO 99/26508 PCT/US98/24639 8 To facilitate delivery of the flowable composition, when the flowable composition passes through an applicator in the form of a spout before being dispensed through an applicator in the form of a housing and a support with a plurality of 5 elongate parting members projecting from the support, the housing may have a guide tube which receives a free end of the spout when the housing is located over the spout. Preferably, the container is a bag-in-bottle container such that the flowable lo composition can be delivered at any orientation of the bag-in-bottle container. In such containers, an inner collapsible layer defines a reservoir, and an outer deformable layer is separated from the inner collapsible layer by a buffer zone. Valve means is operable to control entry of air into the buffer zone (bottle) and exit is of flowable composition from the reservoir (bag). In order to simplify assembly, with consequent commercial advantages, the valve means may comprise a valve member of unitary construction. Indeed, the valve member may comprise an annular flapper valve for controlling 20 the opening of one or more air inlets in the spout, the annular flapper valve surrounding a central quadrolobe valve for controlling the opening of the single elongate passageway in the spout, and the central quadrolobe valve being a push fit within the single elongate passageway in the spout. The valve being preferably retained in the spout by a preferably annular device. 25 It will be appreciated that the flowable composition may be a hair and/or scalp composition. An applicator system, according to the present invention, will now be described in 30 greater detail, by way of example only, with reference to the accompanying drawings, wherein: Figure 1 is an exploded perspective view of a cap, a bottle, a flexible bag, a support tube, an insert, a valve, a spout, a sponge or flocked pad, a comb housing 3s and a comb - all being components in a hair colouring kit embodying the present invention; WO 99/26508 PCT/US98/24639 9 Figure 2 is a fragmentary enlarged cross-sectional view showing the cap when secured to the bottle; 5 Figure 3 is a plan view of the insert; Figure 4 is a schematic cross-sectional view, taken perpendicularly to the cross sectional view of Figure 2, showing a dye container when docked with the insert to allow dye in the dye container to be added to the flexible bag; 10 Figure 5 is a perspective view showing the spout when secured to the bottle; Figure 6 is a fragmentary enlarged cross-sectionalview of Figure 5; s15 Figure 7 is a perspective view similar to Figure 5 but showing the sponge or flocked pad when secured to the spout; Figure 8 is a cross-sectional view of Figure 7; 20 Figure 9 is a perspective view showing the comb housing when secured to the bottle with the comb secured to the comb housing; Figure 10 is a cross-sectionalview of Figure 9; and 25 Figures 11 and 12 are, respectively, cross-sectional views of the comb and the comb housing before being secured together. The accompanying drawings illustrate an example of a hair colouring kit embodying all aspects of the present invention - the different inventive aspects, for 30 which protection is being sought in the present and several contemporaneous patent applications, relate to a delivery system as well as to various applicators and applicator systems for use in delivering a flowable composition. Although the flowable composition is preferably a hair colouring composition, no 35 aspect of the present invention is restricted to such a specific flowable composition. Other examples of flowable compositions are: medicaments e.g. for petcare; WO 99/26508 PCT/US98/24639 10 foodstuffs e.g. cake mixes; cleaning fluids e.g. for garmentcare or carpetcare; cosmetics e.g. body lotions or moisturisers; adhesives or lubricants. Use of a hair colouring composition can be problematical. 5 One problem is that the hair colouring composition may need to be prepared from two or more component materials just prior to use. This means that the component materials need to be stored separately in a manner allowing a user to mix the component materials when required. Typically, one of the component materials is o10 hydrogen peroxide and another of the component materials is a dye. The user must not, however, be exposed to any danger or any risk of staining when adding the dye to the hydrogen peroxide. Another problem is that the hair colouring composition may need to be applied to 15 the hair through an applicator at any angle. If the applicator is fed from a simple squeeze bottle, the applicator will be ready for use in any orientation when the squeeze bottle is full. However, as the squeeze bottle is progressively emptied, it is found that the applicator is not ready for immediate use in any orientation, but may first need to be primed to offset the effect of any suckback of the hair 20 colouring composition. This makes it difficult to control the application of the hair colouring composition, particularly to the hairline whilst avoiding staining of the skin. The present hair colouring kit may allow the hair colouring composition to be 25 prepared just prior to use, and may have applicators fed by a user-controlled delivery system in which the hair colouring composition is discharged by a mechanically generated pressure differential (not an aerosol) in such a way that the hair colouring composition is always ready to be discharged at any orientation of the delivery system. 30 All orientation delivery is preferably possible for all of the hair colouring composition which is discharged - which can be over 90% or even 95% of the hair colouring composition which has been prepared. 35 The present hair colouring kit can also allow the hair colouring composition to be delivered in user-regulated amounts through applicators to specific areas to WO 99/26508 PCT/US98/24639 11 achieve an even colour distribution with minimal mess. No one applicator is equally suitable, even if carefully manipulated, for applying hair colouring composition to the roots, the hairline and the main body of a head of s hair. It is therefore usual to provide applicators of different types selected from a line applicator, a surface applicator and a brush/comb-like applicator. The line applicator can be a spout with a single outlet and the surface applicator can be of porous material with a plurality of outlets. The brush/comb-like applicator can have a plurality of outlets for dispensing hair colouring composition which is then 10 dispersed by a plurality of elongate parting members. As might be expected, the elongate parting members might resemble the bristles of a brush or the teeth of a comb. All of the different applicator types are to be brought into fluid communication with a container for the hair colouring composition. is Possible advantages of the present hair colouring kit are that: (a)preferably, only a selected one of three applicators of different type is exposed during use so that there is no risk during manipulation of the hair of mess being caused by any hair colouring composition left in or on the other 20 applicators; (b)preferably, a surface applicator from three applicators of different type is of foam or sponge or flocked material having a resiliently compressible porous structure to provide improved spreading of the hair colouring composition; 25 and (c)preferably, a brush/comb-like applicator from three applicators of different type has at least two of its outlets formed in respective ones of its elongate parting members to provide improved dispersal of the hair colouring 30 composition. Other possible advantages of the present hair colouring kit are that a one-piece valve simultaneously performs the dual functions of controlling entry of air and exit of hair colouring composition, a support for elongate parting members is secured to 35 a housing by at least one catch which is releasable from a position remote from the hair colouring composition and, with a line applicator attached to a container, a WO 99/26508 PCT/US98/24639 12 brush/comb-like applicator is locatable over the line applicator yet is still attachable directly to the container. Before describing a surface applicator with reference to Figures 7 and 8, and a 5 brush/comb-like applicator with reference to Figures 9 to 12, a delivery system incorporating a line applicatorwill be described with reference to Figures 1 to 6. A bottle 10 may be formed with a hollow body 12 which is of generally oval section and is closed at a lower end but has an open neck 14 at an upper end. The neck lo may be formed with an external thread 16. The neck 14 may also be formed with a pair of opposed lug means 18 of which only one is shown in Figure 1. Each of the lug means 18 preferably includes a gap 20 approached by a ramp 22 for a purpose to be described hereinafter. 15 At least the body 12 may be formed of a resiliently deformable plastics material such that the bottle 10 can quickly reform in shape when released from having been squeezed. The plastics material may be low density polyethylene, linear low density polyethylene (LLDPE) or polypropylene and may be transparent. If not transparent, the plastics material is preferably translucent and may or may not be 20 coloured. A flexible bag 24 may be formed of two overlapping sheets 26 of the same shape which are sealed together around most of their common periphery to form a side sealed sachet having an upper opening 28 and a lower V-shaped edge 30. The 25 bag 24 defines a reservoir for a first material, such as hydrogen peroxide, and should therefore provide a good moisture barrier. Each of the sheets 26 may be of laminated metallised material, and preferably includes the following three layers: LLDPE sealant/adhesive/metallised PET (polyethylterphalate). 30 The bag 24 is insertable into the bottle 10 through the neck 14 to form a container with an outer deformable layer (body 12) and an inner collapsible layer (sheets 26) separated from one another by a buffer zone 32, as shown in Figure 4. As also shown in Figure 4, a support tube 34 may be insertable into the bag 24 3s through the opening 28. The tube 34 may have a plurality of holes 36 along its length and provide an at least partially rigid channel which is open in cross-section.

WO 99/26508 PCT/US98/24639 13 A lower end 38 of the tube 34 may be open or closed. The lower end 38 of the tube 34 can be in contact with the bag 24 - alternatively, the lower end 38 of the tube 34 may be close to but not in contact with the V-shaped edge 30 of the bag 24. An upper end of the tube 34 may be secured to an insert 40 by any suitable 5 method or means, and may be a simple push fit in the insert 40. The insert 40 is partially insertable into the bag 24 through the opening 28 and is also partially insertable into the bottle 10 through the neck 14. Preferably, the insert is permanently fixed in a fluid tight manner to the sheets 26 around the 10 opening 28, for example by heat or ultrasonic welding. The insert 40 and the bag 24 could alternatively be of unitary construction. The insert 40 is preferably irremovably fixed to the neck 14 by a simple push fit or any other suitable method or means but could alternatively be removable by a user to achieve a refillable system. 15 As shown in Figures 2, 4 and 6, the insert 40 may be a one-piece plastics moulding having a tubular member 42 which defines an orifice and extends centrally of a side wall 44, a transverse wall 46 and a pair of opposed lower sections 48. 20 The side wall 44 is shown with an outwardly extending flange 50 at its upper end, for limiting insertion of the insert 40 into the bottle 10, and an inwardly directed rib 52 at a position generally mid-way between the flange 50 and the transverse wall 46. The transverse wall 46 is shown with a plurality of holes 54 therethrough for 25 joining the buffer zone 32 to an annular channel 56 defined between the tubular member 42 and the side wall 44 and thus surrounding the tubular member 42. The opposed lower sections 48 are shown as hollow, to prevent sinkage in moulding, and thereby facilitate the fluid tight fixing of the insert 40 to the bag 24. 30 A lower end of the tubular member 42 may be inwardly recessed for receiving the upper end of the tube 34 and an upper end of the tubular member 42 may be inwardly chamfered. Typically the bag 24 will be supplied to a user when already partially filled with a 35 first material, such as hydrogen peroxide. It will therefore be necessary to prevent the first material escaping through the tube 34 and the tubular member 42. A WO 99/26508 PCTIUS98/24639 14 removable flip top cap could be provided for closing the upper end of the tubular member42. Alternatively, the upper end of the tubular member 42 could be closed by a rupturable film seal. Preferably, however, a removable cap 58 is provided, as shown in Figure 2. 5 The cap 58, which may again be a one-piece plastics moulding, may have a plug seal 60 for sealingly closing the upper end of the tubular member 42. A securing part 62 of the cap 58 could be an airtight fit with the neck 14 of the bottle 10. However, there are advantages in forming the securing part 62 of the cap 58 as a o10 non-airtight fit. For example, there could be an internal thread 64 which is a breathable screw fit with the external thread 16 on the neck 14 of the bottle 10 to provide an air passageway to atmosphere from the annular channel 56. One advantage is that, if hydrogen peroxide in the bag 24 became unstable and is produced oxygen, the bag 24 could expand with air in the buffer zone 32 escaping through the holes 54 in the insert 40 and then between the threads 16 and 64. Another advantage is that, if the buffer zone 32 were to be subjected to an unwanted pressure change, for example as a result of air travel, air could again 20 either escape from or enter the buffer zone 32 by the above-indicated route. The hair colouring kit as so far described allows a user to prepare a hair colouring composition or other flowable composition just prior to use. 25 In practice, at least a second material is added to the first material in the reservoir. If the reservoir had been supplied in an empty state, or had been emptied in a previous use, it would of course first be necessary to add some first material to the reservoir. In any event, the initially separated materials need to be allowed to mix. 3o As shown schematically, in Figure 4, the second material may be stored in an entirely independent container 66. If the first material is hydrogen peroxide, the second material is likely to be a dye. As dyes can be oxygen sensitive, the container 66 may need to provide an excellent oxygen barrier. Moreover, if the dye is in the form of a gel, cream or paste, for example, the container 66 could need to 35 be plastically deformable to allow a user to squeeze the dye therefrom. On the other hand, if the dye is in the form of a liquid, the dye might be able to exit the WO 99/26508 PCT/US98/24639 15 container 66 under the influence of gravity. If the container 66 is resiliently deformable, the bag 24 is preferably inflated with air above the first material - if the container 66 is not resiliently deformable, the bag 24 5 is preferably deflated. The user may be supplied with a plurality of the containers 66 and each of the containers 66 may contain a different material such as a different shade of hair colorant with the intention that one or more of the containers 66 are to be emptied o10 into the reservoir to form a particular flowable composition such as a hair colouring composition of specifically selected shade. It is desirable for the container 66, or each of the containers 66, to include a long nozzle 68 which can extend completely through the tubular member 42 into the 15is tube 34. This can give good docking in that the container 66 is less likely to come apart from the bottle 10 even when the user is using both hands to squeeze the container 66. It can also promote good mixing in that the contents of the container 66 might be squirted from close range directly into the contents of the bag 24. Clearly, it will be necessary for the container 66 to be opened before insertion of 20 the long nozzle 68 into the tubular member 42, and opening may be effected by breaking off, cutting off or twisting off the nozzle's tip 70 (shown in broken outline in Figure 4). It will be appreciated that, as the second material is emptied from the container 66 25 into the bag 24, the volume of any air in the bag 24 above the first material will be progressively reduced, and any such compressed air should be encouraged to escape to prevent the bag 24 from expanding. If the nozzle 68 is a loose fit in the tubular member 42, the compressed air will 30 escape through that loose fit. Alternatively, one or more splines could be formed along the length of the nozzle 68 and/or one or more air escape castellations could be formed on the dye container adjacent a base of the nozzle 68. Dependent on the nature of the second material in the container 66, and the dimensions, the compressed air might inject upwards through the second material to form an air 35 pocket in the container 66 which expands as the air pocket in the bag 24 contracts.

WO 99/26508 PCT/US98/24639 16 Even if the bag 24 does expand, air in the buffer zone 32 would escape through the holes 54 in the transverse wall 46 of the insert 40, as previously described. After sufficient of the second material has been added to the first material, the 5 container 66 is removed from the bottle 10 and is either discarded, or resealed and saved for future use. As alternatives to adding the second material to the first material by decanting, the second material may be contained in a container which is formed with or located o10 within the bag 24 and which is rupturable, for example by squeezing the body 12 of the bottle 10, or which is otherwise capable of allowing the second material to be added to the first material. When the second material has been added to the first material, they are preferably is mixed at this stage by shaking the bottle 10. It would be possible for the user to prevent escape of the contents of the bag 24 by placing a gloved finger over the upper end of the tubular member 42 whilst shaking. It may be more convenient, however, for the user to replace the cap 58 so that the plug seal 60 closes the upper end of the tubular member 42. In either case, the tube 34 acts to restrain 20 the bag 24, while shaking and/or inverting the bottle 10, and thereby aids mixing by allowing the contents of the bag 24 to move more freely than the bag 24. It is believed that optimum mixing by shaking occurs if around 10% of the volume of the bag 24 is left as headspace. If the bag 24 and the body 12 of the bottle 10 are both translucent, it is possible to check visually whether or not mixing has been 25 completed. To prepare for discharge of the flowable composition formed by the first and the second materials, or more specifically the hair colouring composition formed by the hydrogen peroxide and the dye, the insert 40 is again exposed to allow a spout 72 30 to be attached to the insert 40, as shown in Figures 5 and 6. The spout 72 may once again be a one-piece plastics moulding, here comprising a cylindrical portion 74 leading to a domed portion 76 which itself leads to a tapered portion 78. A bottom end of the cylindrical portion 74 is formed with an outwardly 3s directed rib 80. A top end of the cylindrical portion 74 is formed adjacent a shoulder 82 presented by the domed portion 76. One or more, such as three, air WO 99/26508 PCT/US98/24639 17 inlets 84 extend through the domed portion 76 and may be equally circumferentially spaced around the domed portion 76. The tapered portion 78 is formed with an elongate passageway 86 which gradually narrows along its length from a larger lower end to a single outlet 88 at a smaller upper end. An annular 5 recess 90 is formed in an inner surface of the tapered portion 78 near the larger lower end of the passageway 86. An annular rib 92 is formed on an outer surface of the tapered portion 78 near the smaller upper end of the passageway 86. A valve member 94, which may be formed of a silicone polymer and may be of lo unitary construction, is attachable to the spout 72. Preferably, the valve member 94 includes an inlet part in the form of an annular flapper valve 96 which acts as a one-way check valve to control entry of air through the air inlets 84. 15 Preferably, the valve member 94 also includes an outlet part in the form of a central quadrolobe valve 98 which acts as a one-way check valve to control exit of hair colouring composition through the passageway 86. A quadrolobe valve 98 is preferred because it opens from the centre not the side and thus gives a smoother 20 flow of hair colouring composition therethrough. However, as alternatives to a quadrolobe valve 98, the outlet part of the valve member 94 could be a flapper valve, an umbrella valve or a duckbill valve. The flapper valve 96 and the quadrolobe valve 98 may be joined by an 25 intermediate part including a transverse sealing wall 100 and a frusto-conical locating wall 102 whose outer surface has an annular rib 104. The valve member 94 is easily attached to the spout 72 by pushing the quadrolobe valve 98 into the passageway 86 until the annular rib 104 on the valve member 94 3o engages with the annular recess 90 in the spout 72. The spout 72 is then itself easily attached to the insert 40 by pushing the cylindrical portion 74 of the spout 72 into the annular channel 56 of the insert 40 until the rib 80 on the cylindrical portion 74 snaps passed the rib 52 on the insert 40, with an 35 audible or at least tangible click, at which time the shoulder 82 of the spout 72 is brought into abutment with the flange 50 of the insert 40 and the sealing wall 100 WO 99/26508 PCT/US98/24639 18 of the valve member 94 is brought into sealing engagement with the upper end of the tubular member 42 of the insert 40. In an alternative construction, the spout 72 can be attached to the insert 40 by a s screw fit rather than the above-noted push fit. The bottle 10 could be shaken after the spout 72 has been attached to the insert 40 in order to mix or re-mix the flowable composition. o10 In order to deliver the hair colouring composition from the bag 24 to the outlet 88 in the spout 72, from where the hair colouring composition is discharged in a line to for example the roots of a head of hair, the body 12 of the bottle 10 is squeezed by the user. This compresses the air in the buffer zone 32 but the compressed air cannot escape through the fluid passageway including the holes 54, the annular is channel 56 and the air inlets 84 because the flapper valve 96 acts to close the air inlets 84. Instead, the compressed air acts to partly collapse the bag 24 so that some hair colouring composition is forced out through the fluid passageway including the tube 34, the tubular member 42, the frusto-conical locating wall 102 and the quadrolobe valve 98, which opens to let the hair colouring composition 20 therethrough. When the user stops squeezing the body 12 of the bottle 10, the bottle 10 quickly reforms in shape so that the buffer zone 32 expands. The quadrolobe valve 98 closes to prevent suckback of the hair colouring composition beyond the quadrolobe valve 98 and the bag 24 maintains its partly collapsed state. Instead, air is sucked into the buffer zone 32 past the flapper valve 96 which 25 opens to let air in through the air inlets 84. Squeezing of the body 12 of the bottle 10 is repeated by the user with whatever pressure and frequency is deemed appropriate to the circumstances. 30 It will be appreciated that the holes 36 in the tube 34 can prevent the hair colouring composition becoming trapped, as the bag 24 is progressively collapsed to bring the sheets 26 of the bag 24 into contact with one another, and the tube 34 might itself collapse to allow flowable composition in the tube 34 to be discharged. 35 As the hair colouring composition is dispensed, the user may see through the at least translucent body 12 that the bag 24 is collapsing. This should reassure a WO 99/26508 PCT/US98/24639 19 user who feared that the hair colouring composition could run out without warning. Although the reservoir for the first material may be a side sealed sachet, as hereinbefore described, the reservoir could take other forms - for example, an inner 5 collapsible layer distinct from an outer deformable layer would also be provided by an inverting-half-bag bottle or a delaminating bottle, the latter preferably peeling progressively away from a neck thereof, or by a compression blown bag integrally moulded with the insert. lo Moreover, although the valve member may be of unitary construction but dual function, as hereinbefore described, the valve member could take other forms - for example, separate valves could be provided for controlling exit of hair colouring composition and entry of air, the latter possibly being a simple air hole in the body of the bottle which a user closes with a finger. 15 Referring now to Figures 7 and 8, a surface applicator 106 is shown removably secured over the outlet 88 of the spout 72. More particularly, the surface applicator 106 may include a pad 108 of foam, sponge or flocked material having a resiliently compressible porous structure. Such a structure not only has a plurality of outlets, 20 but allows hair colouring composition emerging from the outlet 88 to pass through the pad 108 and by careful manipulation be evenly spread along the hairline. The pad 108 may be located at or near an upper end of a carrier 110 with a lower half of the carrier 110 being frusto-conical in the direction leading from a smaller upper end to a larger lower end. An inner surface of the lower half of the carrier 110 may 25 be formed with an annular recess 112 for detachably engaging with the annular rib 92 on the spout 72 when the carrier 110 is pushed onto the spout 72. The carrier 110 and the spout 72 may be mutually configured to avoid relative rotation. The pad 108 may present a curved face, to facilitate accurate application, with the curved face extending only partly around the circumference of an upper half of the 30 carrier 110. If the pad 108 is formed of a plastics material, and the carrier 110 is also formed of a plastics material, the pad 108 may be fixed to the carrier 110 by use of an adhesive. Clearly, if the original surface applicator 106 is not to be cleaned and re-used, a range of surface applicators 106 could be provided which are either similar if intended to be disposable or different if intended to be 35 interchangeable.

WO 99/26508 PCT/US98/24639 20 As shown in Figures 9 to 12, a brush/comb-like applicator 114 could be removably secured over the outlet 88 of the spout 72 instead of the surface applicator 106, the brush/comb-like applicator 114 including a housing 116 and a releasable unit 118. 5 The brush/comb-likeapplicator 114 could be a screw fit or a snap fit to the neck 14. The housing 116 is yet another one-piece plastics moulding here defining, considered from the top, an aperture 120, a tapered open chamber 122 having a lo series of slotted webs 124 on its opposed major side walls, a guide tube 126 ensuring open communication into the chamber 122 from a chamber 128, a slot 130 at an upper end of the chamber 128, an internal thread 132 near a lower end of the chamber 128, and a pair of opposed lug means 134 at the lower end of the chamber 128. 15 The internal thread 132 is preferably strippable from a mould without screwing. The housing 116 is a removable screw fit with the bottle 10 by virtue of the internal thread 132 in the chamber 128 engaging the external thread 16 on the neck 14. 20 As the housing 116 is progressively screwed on, the outlet 88 of the spout 72 enters the guide tube 126. Finally, the lug means 134 cam along the ramps 22 of the lug means 18 and then snap into the gaps 20 of the lug means 18. The snap may give an audible or at least tangible click to indicate that the housing 116 has been fully screwed onto the bottle 10. In this final position, with the lug means 18 25 and 132 interengaged, the chamber 122 opens in the direction of the major axis of the body 12, which it will be recalled is of generally oval section. The releasable unit 118, which is the final component of the present hair colouring kit, may again be formed as a one-piece moulding of a plastics material such as 30 polypropylene,with an additive such as silicone to give a low coefficient of friction. The releasable unit 118 can be at least in part translucent to signal to a user that the flowable composition is about to be delivered. 35 The unit 118 comprises a support 136 which is generally planar and gradually tapers from a narrower upper end to a wider lower end. The narrower upper end WO 99/26508 PCT/US98/24639 21 has a resiliently deflectable catch 138 extending therefrom with a barb-like leading end 138a. The wider lower end has a rigid catch 140 extending therefrom with a barb-like leading end 140a. The periphery of the support 136 is formed with a skirt 142 which is of complementary outline to the opening of the chamber 122. A s plurality of elongate parting members, such as substantially rigid teeth 144, project from the support 136 in a direction opposed to the resiliently deflectable catch 138, the rigid catch 140 and the skirt 142. A plurality of outlets 146 for the flowable composition can extend through the support 136. l0 As shown most clearly in Figure 9, the teeth 144 may be arranged in two rows. The teeth 144 may but need not necessarily have generally triangular outlines of different transverse dimensions when viewed from the ends of the two rows. The transverse dimensions of the teeth 144 may progressively increase from the narrower upper end of the support 136 to the wider lower end of the support 136. 1s Moreover, the teeth 144 of the different rows may be staggered with respect to one another, and may again have generally triangular outlines but now of generally similar thicknesses when viewed from the sides of the two rows. As shown most clearly in Figure 11, at least two but possibly all of the outlets 146 20 further extend through respective ones of the teeth 144. However, it may be desirable for one or more of the outlets 146 not to extend through the teeth 144. For example, at least one outlet 146 may be positioned in the support 136 between adjacent ones of the teeth 144. At least two but possibly all of the outlets 146 which extend through the teeth 144 may emerge through orifices 148 at the free 2s ends of the teeth 144. In fact, although it is convenientto state that the orifices 148 are at the free ends of the teeth 144, the orifices 148 may be slightly set back from the free ends of the teeth 144, partly to avoid direct coating of the scalp, and partly as a result of a 30 preferred moulding technique known as the passing face shut off technique, which allows the orifices 148 to be formed by a simple two-part mould without need of side pins. To assemble the unit 118 with the housing 116, it is merely necessary to locate the 35 barb-like leading end 140a of the rigid catch 140 in the slot 130 and then pivot. This brings the free edge of the skirt 142 into engagement with the slotted webs WO 99/26508 PCT/US98/24639 22 124 and also deflects the barb-like leading end 138a of the catch 138 to allow entry of the catch 138 into the aperture 120. The unit 118 is fully secured to the housing 116 when the barb-like leading end 138a of the catch 138 emerges from the aperture 120 to snap engage with the material of the housing 116 around the 5 aperture 120. To remove the unit 118 from the housing 116, the reverse procedure is followed. The catch 138 is releasable by finger pressure. Alternatively, it may be possible to release the catch 138 by rolling the housing 116 over a hard surface in a manner o10 such that the hard surface knocks the barb-like leading end 138a of the catch 138 back into the aperture 120. It will be appreciated that release of the catch 138 occurs remotely of the orifices 148. One reason for removing the unit 118 from the housing 116 may be to facilitate 5is cleaning of any residual hair colouring composition. Another reason for removing the unit 118 from the housing 116 may be to allow replacement by another unit 118 of different type. For example, it may be desirable to replace the substantially rigid teeth 144, which give a comb-like 20 construction, by either a brush-like construction including a plurality of resiliently flexible bristles, or a sponge-like construction or, indeed, another comb-like construction in which there are teeth and/or orifices of different dimensions and/or different configurations. This may facilitate thorough dispersal of dispensed hair colouring composition in different situations, such as different hair lengths or 25 different hair types. The dimensions, positions and shapes of the orifices 148 may be changed, in different units 118, dependent on the rheology of the hair colouring composition, or on the need for different colouring results such as root coverage, streaking or 3o highlighting. Different elements may be added separately or in combination to modify the rheology of the composition or to allow for easier detangling of hair. Such elements include the following, which are listed together with the preferred maximum proportion by weight of the element in the composition: 35 Raw Material Name Pref. Max.

WO 99/26508 PCT/US98/24639 23 % wlw Name of Rheology Modifier Hydroxyethylcellulose 7.0 Cetyl Hydroxyethylcellulose 7.0 Silica (7631-86-9) 7.0 Sclerotium Gum 7.0 Hydroxypropyl starch phosphate 10.0 Carbomer 10.0 Acrylates/C10-30 Alkyl Acrylate Crosspolymer 10.0 Hydroxypropyl guar 5.0 Guar hydroxypropyltrimonium chloride 5.0 Hydroxypropyl Guar hydroxypropyltrimonium chloride 5.0 Peg-150/Stearyl Alcohol/SMDI Copolymer 10.0 Acrylates Copolymer 10.0 Acrylates/Steareth-20 Methacrylate Copolymer 10.0 Acrylates/Cetheth-20 Copolymer 10.0 Hydroxypropylcellulose 7.0 PVM/MA Decadiene Crosspolymer 10.0 Polyquaternium 32 + Mineral oil + PPG-1 Trideceth 6 7.0 Polyquaternium 37 + Mineral oil + PPG-1 Trideceth 6 7.0 Polyquaternium 32 + Propylene Glycol Dicaprylate Mineral 7.0 PPG-1 Trideceth 6 Dextrin 7.0 Hydroxybutyl Methylcellulose 7.0 Guar gum 7.0 PEG-2M to PEG-160M 7.0 Sodium Carbomer 7.0 Tapioca Starch 10.0 Xantham Gum 7.0 Yeast polysaccharides 10.0 Trihydroxystearin 5.0 Polyacrylamide/C13-14 Isoparaffin/Laureth-7 7.0 Acrylamide Copolymer/Paraffin Oil/Isoparaffin/Polysorbate85 7.0 Succinoglycan 5.0 WO 99/26508 PCT/US98/24639 24 Conditioner/Detangling Aid Peg-150 Distearate 5.0 Peg60 Hydrogenated Castor Oil 5.0 Quaternium-22 10.0 Quaternium 80 5.0 Polydecene 3.0 PEG (generic covers PEG4 to PEG115M) 5.0 Panthenyl hydroxypropyl steardimonium chloride 4.0 Dimethicone copolyol meadowfoamate 4.0 Polyquaternium 6 5.0 Polyquaternium 7 7.0 Acrylamidoproyltrimonium Chloride/Acrylamide copolymer 7.0 PEG-2 Dimeadowfomamidedoethylmonium Methosulfate 5.0 Octyldodecyl meadowformate 5.0 Octyldodecyl meadowfoamate 5.0 Cocamidopropyl betaine 5.0 Dimethicone copolyol 5.0 Dimethicone copolyol acetate 5.0 Glycine 5.0 Hydroxypropyltrimmonium Hydrolysed Soya Protien 5.0 Hydroxypropyltrimmonium Hydrolysed Wheat Protien 5.0 Hydroxypropyltrimmonium Hydrolysed Honey Protien 5.0 Oleyl Betaine 5.0 Oleyl Alcohol 5.0 Polysilicone-1 to Polysilicone-10 5.0 Silicone Quaternium-1 to Silicone Quaternium-13 5.0 Quaternium- 5.0 8,14,16,22,26,27,33,52,53,56,60,61,63,70,72,75,77,78,80,81, 82,83,85,86 Cetyl Alcohol 5.0 Ceteareth-25 7.0 Stearyl Alcohol 5.0 Polyquaternium-10 5.0 Polyquaternium 4 5.0 WO 99/26508 PCT/US98/24639 25 In another embodiment, all applicators for the packaged composition are screwed s onto the container, thus allowing a better seal. Further, in case of possible use of a comb or of a nozzle, it is preferred to screw the comb onto the nozzle to allow better fixing of the comb and to reduce messiness when changing one applicator for the other. In addition, this allows to make the comb shorter. To further secure the comb onto the nozzle, a propeller design may also be integrated to the nozzle, lo thus preventing rotation of the comb in relation to the nozzle during use. Other improvements include a break off tip onto the nozzle, and retaining the valve with the nozzle itself. It should also be noted that the comb may have a sculpted design which reduces s15 towards its extremity to allow for reduction of the waste in the comb after use and contributes to avoid pressure loss towards the extremity of the comb. The filing orifice for the container is preferred to have the shape of an eye so that venting during filling readily occurs. An other improvement includes having the tube 20 made in a double "C" section instead of a closed "O" section, thus allowing better ingress of the product in the tube, This combines advantageously with the bag-in box container type. As a general matter, relevant to all of the present disclosure, the first container in 25 which the first material is to be held can be construed as including the bottle when fitted with any one or combination of the different applicators. As another general matter, relevant to all of the present disclosure, the flowable composition can be capable of demonstrating pseudo-plastic flow behaviour, here 30 meaning that the flowable composition decreases in viscosity as it is sheared and, once the shearing has stopped, the internal structure of the flowable composition (which was responsible for the original viscosity) rebuilds very quickly causing an increase in viscosity approaching that of the original viscosity. 35 The flowable composition should be capable of the above-noted pseudo-plastic flow behaviour within a shear strain rate range of 0.01s-' to 10,000s1, which is the WO 99/26508 PCTIUS98/24639 26 most probable shear strain rate range to be encountered when the flowable composition is a hair colouring composition. An example of a suitable flowable composition could have a viscosity of no less s than 0.01 Pa.s (preferably no less than 0.15 Pa.s) when measured at a shear strain rate of 2000s -1 and no more than 5 Pa.s (preferably no more than 1.4 Pa.s) when measured at a shear strain rate of 10s

-

1. The packaged composition according to the invention is preferably comprising a lo hair treatment composition, and even more preferably a hair coloring composition. As used herein the term 'hair coloring composition' is used in the broad sense in that it is intended to encompass compositions containing the combinations herein of a low pH (from about 1 to about 4.5) mixture of inorganic peroxygen based dye oxidising agent and an oxidative coloring agent. Moreover, it is also intended to is include complex compositions which contain other components which may or may not be active ingredients. Thus, the term 'hair coloring composition' is intended to apply to compositions which contain, in addition to a mixture of active oxidising agents and oxidative coloring agents, such things as, by way of example, oxidising aids, sequestrants, stabilisers, thickeners, buffers, carriers, 20 surfactants, solvents, antioxidants, polymers, non-oxidative dyes and conditioners. Preferably, hair coloring compositions comprise an inorganic peroxygen based oxidising agent (a), in combination with an oxidative hair coloring agent (b) 25 wherein the pH of each of (a) and (b) is in the range of from about 1 to about 4.5 and wherein the pH of the combined mixture of (a) and (b) is in the range of from about 1 to about 4.5. Preferably, the pH of either (a) and/or (b) is in the range of from about 1.5 to about 4.5, more preferably from about 2 to about 4.4, most preferably from about 3.6 to about 4.3 and especially from about 3.8 to about 4.2 30 and wherein the preferred pH of the combined mixture of (a) and (b) is in the range of from about 1.5 to about 4.5, more preferably from about 2 to about 4.4, most preferably from about 3.6 to about 4.3 and especially from about 3.8 to about 4.2. In addition to the inorganic peroxygen oxidising agent, the compositions may optionally comprise (among other ingredients) a preformed 35 organic peroxyacid oxidising agent. Organic peroxyacid as used herein is intended to cover any organic peroxy acid material which can act either alone or WO 99/26508 PCT/US98/24639 27 in combination with a peroxygen oxidising agent to oxidise dye precursors. The Dye Oxidisation and Hair Colorinq Processes 5 It is understood by those familiar in the art that to successfully color human or animal hair with oxidative dyes it is generally necessary to treat the hair with a mixture of oxidising agent and oxidative hair coloring agent. As herein before discussed the most common oxidising agent is hydrogen peroxide. 10 Hydrogen peroxide has a pKa in the range of from about 11.2 to about 11.6, and, as such is generally used as a dye oxidising agent at pHs in the range of from about 9 to about 12. Improved color development is observed in combination with improved color washfastness at pHs in the range of from about pH 1 to about pH 1s 4.5, preferably from about pH 3.8 to about pH 4.3, more preferably from pH 3.8 to about pH 4.2. Inorganic Oxidising Agents 20 The composition preferably comprises at least one inorganic oxidising agent (hereinafter called 'inorganic peroxygen oxidising agent'). The inorganic peroxygen oxidising agent should be safe and effective for use in the compositions herein. Preferably, the inorganic peroxygen oxidising agents suitable for use herein will be soluble in the compositions when in liquid form 25 and/or in the form intended to be used. Preferably, inorganic peroxygen oxidising agents suitable for use herein will be water-soluble. Water soluble oxidising agents as defined herein means agents which have a solubility to the extent of about 10g in 1000ml of deionised water at 250C ("Chemistry" C. E. Mortimer. 5th Edn. p277). 30 The inorganic peroxygen oxidising agents useful herein are generally inorganic peroxygen materials capable of yielding peroxide in an aqueous solution. Inorganic peroxygen oxidising agents are well known in the art and include hydrogen peroxide, inorganic alkali metal peroxides such as sodium periodate, 35 sodium perbromate and sodium peroxide, and inorganic perhydrate salt oxidising compounds, such as the alkali metal salts of perborates, percarbonates, WO 99/26508 PCT/US98/24639 28 perphosphates, persilicates, persulphates and the like. These inorganic perhydrate salts may be incorporated as monohydrates, tetrahydrates etc. Mixtures of two or more of such inorganic peroxygen oxidising agents can be used if desired. While alkali metal bromates and iodates are suitable for use 5 herein the bromates are preferred. Highly preferred for use in the compositions is hydrogen peroxide. Under low pH conditions it is possible to deliver both improved initial color development, color consistency, washfastness and color intensity versus o10 conventional, high pH, systems (using equivalent levels of peroxide and dyes) and also equivalent color development versus conventional systems at high pH, while using substantially less of the inorganic peroxygen oxidising agent (up to 75% less) as well as delivering equivalent color development versus conventional, high pH, systems while using substantially less oxidative hair is coloring agent (up to 50% less). Thus, low pH hair coloring compositions can be formulated to reduce the level of damage to the hair and levels of skin irritation and staining. Furthermore, as low pH hair coloring compositions can be formulated without ammonia there are no ammonia related odor or skin irritation negatives associated with these compositions. 20 The inorganic peroxygen oxidising agent is preferably present in the compositions at a molar level of from about 0.0003 moles (per 100g of composition) to less than about 0.09 moles (per 100Og of composition), preferably, the inorganic peroxygen oxidising agent is present at a molar level of from about 25 0.0003 moles to about 0.08 moles, more preferably from about 0.0003 moles to about 0.06 moles, even more preferably from about 0.0003 moles to about 0.04 moles, most preferably from about 0.0003 mole to about 0.03 moles, especially from about 0.0003 moles to about 0.02 moles and most especially from about 0.0003 moles to about 0.015 moles (per 100Og of composition). 30 In preferred compositions the inorganic peroxygen oxidising agent is present at a level of from about 0.01% to less than about 3%, preferably from about 0.01% to about 2.5%, more preferably from about 0.01% to about 2%, even more preferably from about 0.01% to about 1%, most preferably from about 0.01% to 35as about 0.8%, especially from about 0.01% to about 0.55% and especially from about 0.01% to about 0.5% by weight of composition.

WO 99/26508 PCT/US98/24639 29 Preformed organic peroxyacid The compositions may, optionally, contain, in addition to the inorganic peroxygen s oxidising agent(s), one or more preformed organic peroxyacid oxidising agents. Suitable additional, optional, organic peroxyacid oxidising agents for use in the coloring compositions have the general formula: R - C (0) OOH 10 wherein R is selected from saturated or unsaturated, substituted or unsubstituted, straight or branched chain, alkyl, aryl or alkaryl groups with from 1 to 14 carbon atoms. s15 A class of organic peroxyacid compounds suitable for use herein are the amide substituted compounds of the following general formulae: R1-C-N-R2-C-OOH R 1

-N--C--R

2 -C-OOH O R 5 0 or R5 0 0 20 wherein R 1 is, a saturated or unsaturated alkyl or alkaryl group, or an aryl group, having from 1 to 14 carbon atoms, R 2 is, a saturated or unsaturated alkyl or alkaryl group, or an aryl group, having from 1 to 14 carbon atoms, and R 5 is H or, a saturated or unsaturated alkyl or alkaryl group, or an aryl group, having from 1 to 10 carbon atoms. Amide substituted organic peroxyacid compounds of this 25 type are described in EP-A-0,170,386. Other suitable organic peroxyacid oxidising agents include peracetic, pernanoic, nonylamidoperoxycaproic acid (NAPCA), perbenzoic, m-chloroperbenzoic, di peroxy-isophthalic, mono-peroxyphthalic, peroxylauric, hexanesulphonyl peroxy 30 propionic, N,N-phthaloylamino peroxycaproic, monoper succinic, nonanoyloxybenzoic, dodecanedioyl-monoperoxybenzoic, nonylamide of peroxyadipic acid, diacyl and tetraacylperoxides, especially diperoxydodecanedioic acid, diperoxytetradecanedioic acid and diperoxyhexadecanedioic acid and derivatives thereof. Mono- and diperazelaic WO 99/26508 PCT/US98/24639 30 acid, mono- and diperbrassylic acid and N-phthaloylaminoperoxicaproic acid and derivatives thereof are also suitable for use herein. The preformed organic peroxyacid oxidising agents should be safe and effective s for use in the compositions herein. Preferably, the preformed organic peroxyacid oxidising agents suitable for use herein will be soluble in the compositions when in liquid form and in the form intended to be used. Preferably, preformed organic peroxyacid oxidising agents suitable for use herein will be water-soluble. Water soluble organic peroxyacid oxidising agents as defined herein means agents lo which have a solubility to the extent of about 10g in 1000ml of deionised water at 25oC ("Chemistry" C. E. Mortimer. 5th Edn. p277). The preferred peroxyacid materials suitable for use herein are selected from peracetic and pernanoic acids and mixtures thereof. 15 The preformed organic peroxyacid oxidising agent, where present, is present at a molar level of from about 0.0001 moles to about 0.1 moles (per 100g of composition), more preferably from about 0.001 moles to about 0.05 moles, most preferably from about 0.003 moles to about 0.04 moles and especially from about 20 0.004 moles to about 0.03 moles per 100 Og of the hair coloring composition. The preformed organic peroxyacid oxidising agent, where present, is preferably present at a level of from about 0.01% to about 8%, more preferably from about 0.1% to about 6%, most preferably from about 0.2% to about 4%, and especially 25 from about 0.3% to about 3% by weight of the hair coloring composition. The weight ratio of the inorganic peroxygen oxidising agent to the preformed organic peroxy acid is preferably in the range of from about 0.0125:1 to about 500:1, more preferably from about 0.0125:1 to about 50:1. 30 In addition to the inorganic peroxygen oxidising agents and the additional, optional, preformed organic peroxyacid oxidising agents suitable for use herein, the compositions may optionally comprise additional organic peroxides such as urea peroxide, melamine peroxide and mixtures thereof. The level of organic peroxide, where present, is from about 0.01% to about 3%, preferably from about 35 0.01% to about 2%, more preferably from about 0.1% to about 1.5% and most preferably from about 0.2% to about 1% by weight of composition.

WO 99/26508 PCTIUS98/24639 31 Hair Coloring Agents Low pH hair coloring compositions may include an oxidative hair coloring agent. 5 Such oxidative hair coloring agents are preferably used in combination with a peroxide based oxidising systems to formulate permanent, demi-permanent, semi-permanent or temporary hair dye compositions at low pH. Permanent hair dye compositions as defined herein are compositions which once lo applied to the hair are substantially resistant to wash-out. Demi-permanent hair dye compositions as defined herein are compositions which are substantially removed from the hair after up to 24 washes. Semi-permanent hair dye compositions as defined herein are compositions which once applied to the hair are substantially removed from the hair after up to 10 washes. Temporary hair s15 dye compositions as defined herein are compositions which once applied to the hair are substantially removed from the hair after up to 2 washes. These different types of hair coloring compositions can be formulated via the specific combination of oxidant and/or dyes at different levels and ratios. Wash out as defined herein is the process by which hair color is removed from the hair over 20 time during normal hair cleansing regimen. Washfastness as defined herein, means, the resistance of the dyed hair to wash out. Washfastness, as defined herein, can be measured in terms of the relative color change in the dyed hair over several washes. 25 The concentration of each oxidative hair coloring agent in a low pH coloring compositions is from about 0.001% to about 3% by weight and is preferably from about 0.01% to about 2% by weight. The total combined level of oxidative hair coloring agents in a compositions is 30 usually from about 0.001% to about 5%, preferably from about 0.01% to about 4%, more preferably from about 0.1% to about 3%, most preferably from about 0.1% to about 1% by weight. Typically, in conventional hair coloring compositions the total level of oxidative 35 hair coloring agents present in the composition is in the range of from about 0.2% to about 3.5% by weight. Accordingly, low pH compositions can display WO 99/26508 PCT/US98/24639 32 improved hair coloring attributes, such as initial color development and initial color consistency in combination with improved washfastness over time, when compared to conventional, high pH, systems having similar levels of dye. Color consistency, as used herein, means, both the relative predictability of the initial s color development and improved color retention over time across different hair types. It should be noted that the packaged composition according to the invention may relate to either of high or low pH compositions, although low pH compositions are preferred. o10 The efficacy of the oxidative dyes is improved at low pH such that a compositions is typically valuable for the delivery of good high intensity colors (dark colors) with reduced levels of dye. In particular, good hair coloring results in combination with equivalent color development (versus high pH systems) can be achieved using the inorganic peroxygen oxidising agents and substantially less dye versus 15 conventional, high pH, hair coloring compositions. Thus according there is preferably provided a hair coloring composition comprising: 20 (a) an inorganic peroxygen oxidising agent; and (b) an oxidative hair coloring agent; 25 (c) a diluent suitable for application to the hair; wherein the pH of each of (a) and (b) is in the range of from about 1 to about 4.5 30 and wherein the pH of the composition is in the range of from about 1 to about 4.5. As herein before described, the combination of inorganic peroxygen oxidising agents with oxidative hair coloring agent at low pH is valuable for the delivery of 35 excellent hair coloring attributes in combination with reduced levels of hair damage, skin irritation and skin staining in combination with an improved odor WO 99/26508 PCT/US98/24639 33 profile (versus conventional high pH compositions). A further benefit of the low pH coloring compositions is that reduced levels of skin staining can be observed from such compositions, versus conventional, high pH, compositions. s Thus there is also preferably provided a hair coloring composition capable of delivering a light auburn colour to light brown hair having 40% grey comprising: (a) an inorganic peroxygen oxidising agent; lo (b) an oxidative hair coloring agent; and (c) a diluent suitable for application to the hair; wherein the pH of components (a) and (b) are each in the range of from about 1 s15 to about 4.5 and wherein the pH of the composition is in the range of from about 1 to about 4.5. Without being limited by any particular theory, it is believed that reduced skin irritation and/ or staining result from the combination of (a) reduced levels of dyes 20 and low pH systems; (b) the reduction of paraphenylene diamine (PPD) contact sensitisation at low pH (high levels of PPD have been shown to display contact sensitisation at high pH, but not at low pH); (c) the elimination of the formation of nitrobenzene contact sensitisers (which can occur in high pH compositions); (d) reduced levels of skin staining at low pH versus high pH, and; (e) the reduction in 25 skin irritation and odor negatives as a result of the elimination of ammonia and the use of alternative oxidising agents in low pH dyeing compositions. Oxidative Hair Coloring Processes 30 Any oxidative hair coloring agent can be used in the compositions. Typically, but without intending to be limited thereto, oxidative hair coloring agents, consist essentially of at least two components, which are collectively referred to as dye forming intermediates (or precursors). Dye forming intermediates can react in 35 the presence of a suitable oxidant to form a colored molecule.

WO 99/26508 PCT/US98/24639 34 The dye forming intermediates used in oxidative hair colorants include: aromatic diamines, aminophenols, various heterocycles, phenols, napthols and their various derivatives. These dye forming intermediates can be broadly classified as; primary intermediates and secondary intermediates. Primary intermediates, 5 which are also known as oxidative dye precursors, are chemical compounds which become activated upon oxidation and can then react with each other and/or with couplers to form colored dye complexes. The secondary intermediates, also known as color modifiers or couplers, are generally colorless molecules which can form colors in the presence of activated precursors/primary o10 intermediates, and are used with other intermediates to generate specific color effects or to stabilise the color. Primary intermediates suitable for use in the compositions and processes herein include: aromatic diamines, polyhydric phenols, amino phenols and derivatives of 15 these aromatic compounds (e.g., N-substituted derivatives of the amines, and ethers of the phenols). Such primary intermediates are generally colorless molecules prior to oxidation. While not wishing to be bound by any particular theory it is proposed herein that 20 the process by which color is generated from these primary intermediates and secondary coupler compounds generally includes a stepwise sequence whereby the primary intermediate can become activated (by oxidation), and then enjoins with a coupler to give a dimeric, conjugated colored species, which in turn can enjoin with another 'activated' primary intermediate to produce a trimeric 25 conjugated colored molecule. Chemistry of Oxidative Hair Coloration Across pH 30 While not wishing to be bound by any particular theory, it is generally understood that conventional oxidative dyeing typically occurs between oxidative precursor molecules, oxidative coupler molecules and a peroxygen oxidising agent at high pH (8 - 10). Typical precursors include 1,4-disubstituted benzene derivatives and typical couplers include 1,2- or 1,3-disubstituted benzene derivatives. 35 It is generally accepted that the pH within the hair shaft, of human hair, is around WO 99/26508 PCT/US98/24639 35 pH 5.5 to pH 6 (C.R. Robbins, Chemical and Physical Behaviour of Human Hair, 2nd Ed. p157) and that the hair has an inherent buffering capacity. Oxidative hair coloration at pH 1 to 4.5 with oxidising agents and oxidative hair s coloring agent is valuable for the delivery of excellent initial hair color in combination with improved color and wash fastness of the hair color over time, desirable color saturation and vividness attributes, reduced hair damage, reduced skin irritation, reduced skin staining and more efficient dyeing. The efficiency of color development (i.e., increased color change) from the inorganic o10 peroxygen oxidising agents and the oxidative hair coloring agents is improved under low pH conditions. In addition, low pH hair coloring compositions can deliver these excellent hair coloring attributes results with minimal hair damage. It has also been found that at pH levels of from about 1.5 to about 4.5, preferably 15 from about 2 to about 4.4, more preferably from about 3.6 to about 4.3, most preferably from about 3.8 to about 4.2 further improvements in color development can be achieved. Oxidative Dye Precursors 20 In general terms, oxidative dye primary intermediates include those monomeric materials which, on oxidation, form oligomers or polymers having extended conjugated systems of electrons in their molecular structure. Because of the new electronic structure, the resultant oligomers and polymers exhibit a shift in their 25 electronic spectra to the visible range and appear colored. For example, oxidative primary intermediates capable of forming colored polymers include materials such as aniline, which has a single functional group and which, on oxidation, forms a series of conjugated imines and quinoid dimers, trimers, etc. ranging in color from green to black. Compounds such as p-phenylenediamine, 30 which has two functional groups, are capable of oxidative polymerization to yield higher molecular weight colored materials having extended conjugated electron systems. Oxidative dyes known in the art can be used in low pH compositions. A representative list of primary intermediates and secondary couplers suitable for use herein is found in Sagarin, "Cosmetic Science and Technology"," 35 Interscience, Special Ed. Vol. 2 pages 308 to 310. It is to be understood that the primary intermediates detailed below are only by way of example and are not WO 99/26508 PCT/US98/24639 36 intended to limit the compositions and processes herein. The typical aromatic diamines, polyhydric phenols, amino phenols, and derivatives thereof, described above as primary intermediates can also have 5 additional substituents on the aromatic ring, e.g. halogen, aldehyde, carboxylic acid, nitro, sulfonic acid and substituted and unsubstituted hydrocarbon groups, as well as additional substituents on the amino nitrogen and on the phenolic oxygen, e.g. substituted and unsubstituted alkyl and aryl groups. lo Examples of suitable aromatic diamines, amino phenols, polyhydric phenols and derivatives thereof, respectively, are compounds having the general formulas (I), (11) and (111) below:

R

1 - N-R 2 N-~~R3R4 (I) y R5 OR

R

1 - N-R 2

-N-R

3

R

4 HX Y R 5 15 wherein Y is hydrogen, halogen, (e.g. fluorine, chlorine, bromine or iodine), nitro, amino, hydroxyl, WO 99/26508 PCT/US98/24639 37 O II -CH -COOM or -SO 3 M (where M is hydrogen or an alkali or alkaline earth metal, ammonium, or substituted ammonium wherein one or more hydrogens on the s ammonium ion is replaced with a 1 to 3 carbon atom alkyl or hydroxyalkyl radical), wherein R 1 , R 2 , R 3 and R 4 are the same or different from each other and are selected from the group consisting of hydrogen, C 1 to C4 alkyl or alkenyl and C6 to C9 aryl, alkaryl or aralkyl, and R 5 is hydrogen, C 1 to C 4 unsubstituted or substituted alkyl or alkenyl wherein the substituents are selected 10 from those designated as Y, above, or C6 to C 9 unsubstituted or substituted aryl, alkaryl or aralkyl wherein the substituents are selected from those defined as Y, above. Since the precursors of formula (I) are amines, they can be used herein in the form of peroxide-compatible salts, as noted, wherein X represents peroxide-compatible anions of the type herein before detailed. The general is formula of the salt indicated is to be understood to encompass those salts having mono-, di-, and tri-negative anions. Specific examples of formula (I) compounds are: o-phenylenediamine, m phenylenediamine, p-phenylenediamine, 2-chloro-p-phenylenediamine, 2-iodo-p 20 phenylenediamine, 4-nitro-o-phenylenediamine, 2-nitro-p-phenylenediamine, 1,3,5-triaminobenzene, 2-hydroxy-p-phenylenediamine, 2,4-diaminobenzoic acid, sodium 2,4-diaminobenzoate, calcium di-2,4-diaminobenzoate, ammonium 2,4 diaminobenzoate, trimethylammonium 2,4-, diaminobenzoate, tri-(2 hydroxyethyl)ammonium 2,4-diaminobenzoate, 2,4-diaminobenzaldehyde 25 carbonate, 2,4-diaminobenzensulfonic acid, potassium 2,4 diaminobenzenesulfonate, N,N-diisopropyl-p-, phenylenediamine bicarbonate, N,N-dimethyl-p-phenylenediamine, N-ethyl-N'-(2-propenyl)-p-phenylenediamine, N-phenyl-p-phenylenediamine, N-phenyl-N-benzyl-p-phenylenediamine, N-ethyl N'-(3-ethylphenyl)-p-phenylenediamine, 2,4-toluenediamine, 2-ethyl-p 30 phenylenediamine, 2-(2-bromoethyl)-p-phenylenediamine, 2-phenyl-p phenylenediamine laurate, 4-(2,5-diaminophenyl)benzaldehyde, 2-benzyl-p phenylenediamine acetate, 2-(4-nitrobenzyl)-p-phenylenediamine, 2-(4 methylphenyl)-p-phenylenediamine, 2-(2,5-diaminophenyl)-5-methylbenzoic acid, methoxyparaphenylenediamine, dimethyl-p-phenylenediamine, 2,5-dimethylpara 35 phenylenediamine, 2-methyl-5-methoxy-para-phenylenediamine, 2,6-methyl-5- WO 99/26508 PCT/US98/24639 38 methoxy-para-phenylenediamine, 3-methyl-4-amino-N,N-diethylaniline, N,N-bis(P -hydroxyethyl)-para-phenylenediamine, 3-methyl-4-amino-N, N-bis(p hydroxyethyl)aniline, 3-chloro-4-amino-N,N-bis(p3-hydroxyethyl)aniline, 4-amino N-ethyl-N-(carbamethyl)aniline, 3-methyl-4-amino-N-ethyl-N-(carbamethyl)aniline, s 4-amino-N-ethyl-(p3-piperidonoethyl)aniline, 3-methyl-4-amino-N-ethyl-(p piperidonoethyl)aniline, 4-amino-N-ethyl-N-(13-morpholinoethyl)aniline, 3-methyl 4-amino-N-ethy-N-(P-morpholinoethyl)aniline, 4-amino-N-ethyl-N-(p acetylaminoethyl)aniline, 4-amino-N-(p-methoxyethyl) aniline, 3-methyl-4-amino N-ethyl-N-(P3-acetylaminoethyl) aniline, 4-amino-N-ethyl-N-(P3-mesylaminoethyl) lo aniline, 3-methyl-4-amino-N-ethyl-N-(p3-mesylaminoethyl) aniline, 4-amino-N ethyl-N-(P-sulphoethyl) aniline, 3-methyl-4-amino-N-ethy-N-(P3-sulphoethyl) aniline, N-(4-aminophenyl)morpholine, N-(4-aminophenyl)piperidine, 2,3 dimethyl-p-phenylenediamine, isopropyl-p-phenylenediamine, N,N-bis-(2 hydroxyethyl)-p-phenylenediamine sulphate. 15 In highly preferred compositions the materials having general formulae (la) and (Ib) are preferred.

WO 99/26508 PCT/US98/24639 39

NH

2 (Ia) and salt NH2 except where R 1 = R2 = Me, Et

NH

2 Rl (Ib) and salt R2 NH2 except where R 1 = R2 = Me wherein Y is hydrogen, halogen, (e.g. fluorine, chlorine, bromine or iodine), nitro, amino, hydroxyl, 5 0 O II -CH -COOM or -SO 3 M (where M is hydrogen or an alkali or alkaline earth metal, ammonium, or substituted ammonium wherein one or more hydrogens on the lo ammonium ion is replaced with a 1 to 3 carbon atom alkyl or hydroxyalkyl radical), wherein R 1 , R 2 , R 3 and R 4 are the same or different from each other WO 99/26508 PCT/US98/24639 40 and are selected from the group consisting of hydrogen, C 1 to C4 alkyl or alkenyl and C6 to C9 aryl, alkaryl or aralkyl, and R 5 is hydrogen, C 1 to C 4 unsubstituted or substituted alkyl or alkenyl wherein the substituents are selected from those designated as Y, above, or C6 to C9 unsubstituted or substituted aryl, s alkaryl or aralkyl wherein the substituents are selected from those defined as Y, above. Since the precursors of formula (I) are amines, they can be used herein in the form of peroxide-compatible salts, as noted, wherein X represents peroxide-compatible anions of the type herein before detailed. The general formula of the salt indicated is to be understood to encompass those salts having lo mono-, di-, and tri-negative anions.

OR

6 R5 - I- N- R 1

R

2 (II) Y OR

OR

6

R

5 - I-N-R 1

R

2 HX Y s15 where X and Y are the same as in formula (I), R 1 and R 2 can be the same or different from each other and are the same as in formula (I), R 5 is the same as in formula (I) and R 6 is hydrogen or C 1 to C4 substituted or unsubstituted alkyl or alkenyl wherein the substituents are selected from those defined as Y in formula (1). 20 Specific examples of formula (11) compounds are: o-aminophenol, m-aminophenol, p-aminophenol, 2-iodo-p-aminophenol, 2-nitro p-aminophenol, 3,4-dihydroxyaniline, 3,4-diaminophenol, chloroacetate, 2 hydroxy-4-aminobenzoic acid, 2-hydroxy-4-aminobenzaldehyde, 3-amino-4- WO 99/26508 PCT/US98/24639 41 hydroxybenzenesulfonic acid, N,N-diisopropyl-p-aminophenol, N-methyl-N-(1 propenyl)-p-aminophenol, N-phenyl-N-benzyl-p-aminophenol sulphate, N-methyl N-(3-ethylphenyl)-p-aminophenol, 2-nitro-5-ethyl-p-aminophenol, 2-nitro-5-(2 bromoethyl)-p-aminophenol, (2-hydroxy-5-aminophenyl)acetaldehyde, 2-methyl s p-aminophenol, (2-hydroxy-5-aminophenyl)acetic acid, 3-(2-hydroxy-5 aminophenyl)-1l-propene, 3-(2-hydroxy-5-aminophenyl)-2-chloro-1l-propene, 2 phenyl-p-aminophenol palmitate, 2-(4-nitrophenyl)-p-aminophenol, 2-benzyl-p aminophenol, 2-(4-chlorobenzyl-p-aminophenol perchlorate, 2-(4-methylphenyl) p-aminophenol, 2-(2-amino-4-methylphenyl)-p-aminophenol, p-methoxyaniline, 2 o10 bromoethyl-4-aminophenyl ether phosphate, 2-nitroethyl-4-aminophenyl ether bromide, 2-aminoethyl-4-aminophenyl ether , 2-hydroxyethyl-4-aminophenyl ether, (4-aminophenoxy)acetaldehyde, (4-aminophenoxy)acetic acid, (4 aminophenoxy)methanesulfonic acid, 1-propenyl-4-aminophenyl ether isobutyrate, (2-chloro)-l1-propenyl-4-aminophenyl ether, (2-nitro)-l1-propenyl-4 s15 aminophenyl ether, (2-amino)-propenyl-4-aminophenyl ether, (2-hydroxy)-l propenyl-4-aminophenyl ether, N-methyl-p-aminophenol, 3-methyl-4 aminophenol, 2-chloro-4-aminophenol, 3-chloro-4-aminophenol, 2,6-dimethyl-4 aminophenol, 3,5-dimethyl-4-aminophenol, 2,3-dimethyl-4-aminophenol, 2,5 dimethyl-4-aminophenol, 2-hydroxymethyl-4-aminophenol, 3-hydroxymethyl-4 20 aminophenol. Compounds having the following general formula are not preferred:

OR

1 R6

NHR

2 R5 R3 R4 25 wherein: R 1 is alkyl, hydroxy alkyl, carboxyalkyl or aminoalkyl; R 2 is hydrogen, alkyl or hydroxyalkyl groups; R 3 and R 5 are H or -OR where R is an alkyl or hydroxyalkyl substituents; R 4 is H, alkyl or NHR'; R 6 is H, alkyl, -OR or NHR'; R' is H, alkyl, hydroxyalkyl : with the proviso that a) only one of R 4 and R 6 are NHR': b) R 3 and -OR 1 are not both methoxy when when R 2 , R 5 and R 6 are H 30 and R 4 is NH 2 ; c) either R 3 , or R 4 , or R 5 , or R 6 is H; d) R 3 , R 4 and R 5 are not all H when R 6 is NH 2 , R 2 is H and R 1 is methyl; e) if R1 is ethyl and R2, R3, R4 and R6 are H, R 4 is not NH 2 ; f) if R 1 is carboxyalkyl or aminoalkyl, R 4 is NHR'.

WO 99/26508 PCT/US98/24639 42

OR

6 R5 I-OR6 Y 5 where Y, R 5 and R 6 are as defined above in formula (II). Specific examples of formula (Ill) compounds are: o-hydroxyphenol (catechol), m-hydroxyphenol (resorcinol), p-hydroxyphenol (hydroquinone), 4-methoxyphenol, 2-methoxyphenol, 4-(2-chloroethoxy) phenol, 10 4-(2-propenoxy) phenol, 4-(3-chloro-2-propenoxy) phenol, 2-chloro-4 hydroxyphenol (2-chlorohydroquinone), 2-nitro-4-hydroxyphenol(2 nitrohydroquinone), 2-amino-4-hydroxyphenol, 1,2,3-trihydroxybenzene (pyrogallol), 2,4-dihydroxybenzaldehyde, 3,4-dihydoxybenzoic acid, 2,4 dihydroxybenzenesulfonic acid, 3-ethyl-4-hydroxyphenol, 3-(2-nitroethyl)-4 15 hydroxyphenol, 3-(2-propenyl)-4-hydroxyphenol, 3-(3-chloro-2-propenyl)-4 hydroxyphenol, 2-phenyl-4-hydroxyphenol, 2-(4-chlorophenyl)-4-hydroxyphenol, 2-benzyl-4-hydroxyphenol, 2-(2-nitrophenyl)-4-hydroxyphenol, 2-(2 methylphenyl)-4-hydroxyphenol, 2-(2-methyl-4-chlorophenyl)-4-hydroxyphenol, 3 methoxy-4-hydroxy-benzaldehyde, 2-methoxy-4-(1-propenyl)phenol, 4-hydroxy 20 3-methoxycinnamic acid, 2,5-dimethoxyaniline, 2-methylresorcinol, alpha napthol and salts thereof. In preferred compositions herein the following compound, having the following formula is not included: 25

OCH

3

NH

2

OCH

3

NH

2 Secondary coupling compounds (color modifiers), such as those detailed WO 99/26508 PCT/US98/24639 43 hereinafter, are preferably used in conjunction with the primary intermediates herein and are thought to interpose themselves in the colored polymers during their formation and to cause shifts in the electronic spectra thereof, thereby resulting in slight color changes. 5 Secondary coupling compounds which are suitable for inclusion in the coloring compositions and processes herein before described include certain aromatic amines and phenols and derivatives thereof which do not produce color singly, but which modify the color, shade or intensity of the colors developed by the io primary oxidized dye intermediates. Certain aromatic amines and phenolic compounds, and derivatives thereof, including some aromatic diamines and polyhydric phenols of the types described by formulas (I), (la), (Ib), (11) and (111) above, but which are well known in the art not to be suitable primary intermediates, are suitable as couplers herein. Polyhydric alcohols are also 15is suitable for use as couplers herein. The aromatic amines and phenols and derivatives described above as couplers can also have additional substituents on the aromatic ring, e.g., halogen, aldehyde, carboxylic acid, nitro, sulfonyl and substituted and unsubstituted by 20 hydrocarbon groups, as well as additional substituents on the amino nitrogen, or phenolic oxygen, e.g. substituted and unsubstituted alkyl and aryl groups. Again, peroxide-compatible salts thereof are suitable for use herein. Examples of aromatic amines, phenols and derivatives thereof are compounds of 25 the general formulas (IV) and (V) below: WO 99/26508 PCT/US98/24639 44

R

1 - N-R 2 R7- 5Z R7 - - - Z(IV) OR

R

1 - N-R 2 R7- - Z HX wherein Z is hydrogen, C 1 and C 3 alkyl, halogen (e.g. fluorine, chlorine, bromine or iodine) nitro, 5 0 O II -CH -COOM or SO 3 M, (where M is hydrogen or an alkali or alkaline earth metal, ammonium or substituted ammonium wherein one or more hydrogens on the 10 ammonium ion is replaced with a 1 to 3 carbon atom alkyl or hydroxyalkyl radical), wherein R 1 and R 2 are the same or different and are selected from the group consisting of hydrogen, C1 to C4 alkyl or alkenyl and C6 to C 9 aryl, alkaryl or aralkyl and R 7 is hydrogen, C1 to C4 unsubstituted or substituted alkyl or alkenyl wherein the substituents are selected from those designated as Z above 15is or C6 to C9 unsubstituted or substituted aryl, alkaryl or aralkyl wherein the substituents are selected from those defined as Z above and wherein X is as defined in formula (I). Specific examples of formula (IV) compounds are: 20 aniline, p-chloroaniline, p-fluoroaniline, p-nitroaniline, p-aminobenzaldehyde, p aminobenzoic acid, sodium-p-aminobenzoate, lithium-p-aminobenzoate, calcium di-p-aminobenzoate, ammonium-p-aminobenzoate, trimethylammonium-p aminobenzoate, tri(2-hydroxyethyl)-p-aminobenzoate, p-aminobenzenesulfonic acid, potassium p-aminobenzenesulfonate, N-methylaniline, N-propyl-N 25 phenylaniline, N-methyl-N-2-propenylaniline, N-benzylaniline, N-(2- WO 99/26508 PCT/US98/24639 45 ethylphenyl)aniline, 4-methylaniline, 4-(2-bromoethyl)aniline, 2-(2 nitroethyl)aniline, (4-aminophenyl)acetaldehyde, (4-aminophenyl)acetic acid, 4 (2-propenyl)aniline acetate, 4-(3-bromo-2-propenyl)aniline, 4-phenylaniline chloroacetate, 4-(3-chlorophenyl)aniline, 4-benzylaniline, 4-(4-iodobenzyl)aniline, 5 4-(3-ethylphenyl)aniline, 4-(2-chloro-4-ethylphenyl)aniline. o

R

7 - - -Z (V) wherein Z and R 7 are defined as in formula (IV) and R 8 is hydrogen or C 1 to C 4 io substituted or unsubstituted alkyl or alkenyl wherein the substituents are selected from those defined as Z in formula (IV). Specific examples of formula (V) compounds are: phenol, p-chlorophenol, p-nitrophenol, p-hydroxybenzaldehyde, p 15 hydroxybenzoic acid, p-hydroxybenzenesulfonic acid, ethylphenyl ether, 2 chloroethylphenyl ether, 2-nitroethylphenyl ether, phenoxyacetaldehyde, phenoxyacetic acid, 3-phenoxy-1l-propene, 3-phenoxy-2-nitro-1l-propene, 3 phenoxy-2-bromo-1l-propene, 4-propylphenol, 4-(3-bromopropyl)phenol, 2-(2 nitroethyl)phenol, (4-hydroxyphenyl)acetaldehyde, (4-hydroxyphenyl)acetic acid, 20 4-(2-propenyl)phenol, 4-phenylphenol, 4-benzylphenol, 4-(3-fluoro-2 propenyl)phenol, 4-(4-chlorobenzyl)phenol, 4-(3-ethylphenyl)phenol, 4-(2-chloro 3-ethylphenyl)phenol, 2,5-xylenol, 2,5-diaminopyridine, 2-hydroxy-5 aminopyridine, 2-amino-3-hydroxy pyridine, tetraaminopyrimindine, 1,2,4 trihydroxybenzene, 1,2,4-trihyd roxy-5-(C 1 -C 6 -alkyl)benzene, 1,2,3 25 trihydroxybenzene, 4-aminoresorcinol, 1,2-dihydroxybenzene, 2-amino-1,4 dihydroxybenzene, 2-amino-4-methoxy-phenol, 2,4-diaminophenol, 3-methoxy 1,2-dihydroxy-benzene, 1,4-dihydroxy-2-(N,N-diethylamino)benzene, 2,5 diamino-4-methoxy-1l-hydroxybenzene, 4,6-dimethoxy-3-amino-1 hydroxybenzene, 2,6-dimethyl-4-[N-(p-hydroxyphenyl)amino]-1l-hydroxybenzene, 30 1,5-diamino-2-methyl-4-[N-(p-hydroxyphenyl)amino]benzene and salts thereof. In preferred compositions suitable for use herein the following combination of primary intermediates and couplers are excluded: WO 99/26508 PCT/US98/24639 46

R

1 N, R 2 N/

NH

2 Where R 1 and R 2 are not H 5 in combination with m-aminophenol, resorcinol, 2-methyl-5-aminophenol, 2 metylresorcinol and mixtures thereof. Additional primary intermediates suitable for use herein include catechol species o10 and in particular catechol "dopa" species which includes dopa itself as well as homologs, analogs and derivatives of DOPA. Examples of suitable cachetol species include cysteinyl dopa, alpha alkyl dopa having 1 to 4 , preferably 1 to 2 carbon atoms in the alkyl group, epinephrine and dopa alkyl esters having 1 to 6 , preferably 1 to 2 carbon atoms in the alkyl group. 15 In general suitable catechols are represented by formula (VI) below: R1 OH R2 (VI)

R

3 OH 20 wherein R 1 , R 2 and R 3 , which may be the same or different, are electron donor or acceptor substutuents selected from H, lower (C1-C6) alkyl, OH, OR, COOR, NHCOR, CN, COOH, Halogen, NO 2 , CF 3 , SO 3 H or NR 4

R

5 , with the proviso that only one of the R 1 , R 2 or R 3 can be CN, COOH, halogen, NO 2 , CF 3 or SO 3 H:

R

4 and R 5 , which may be the same or different, are H, lower (C1-C6) alkyl or 25 substituted lower (CI-C6) alkyl in which the substituent may be OH, OR,

NHCOR

6 , NHCONH 2 , NHCO 2

R

6 , NHCSNH 2 , CN, COOH, SO 3 H, SO 2

NR

6 ,

SO

2

R

6 or CO 2

R

6 ; R 6 is lower (C1-C6) alkyl, lower (C1-C6) hydroxyalkyl phenyl linked to the nitrogen by an alkylene chain, phenyl or substituted phenyl with the substituent defined as R 1 , and R is C1-C6 alkyl or C1-C6 hydroxyalkyl.

WO 99/26508 PCT/US98/24639 47 Also included herein are oxidative hair coloring agents of the formula: 5 o o RA' N, R H wherein: R1 = substituted or unsubstituted benzene ring, tertiary-butyl, etc.; R = substituted or unsubstituted benzene ring and the formula: 10 R o N I K:1 s15 wherein R = aminoalkyl, amidoalkyl, aminobenzene (substituted or unsubstituted), amidobenzene (substituted or unsubstituted), alkyl, substituted or unsubstituted benzene ring ; R1 = substituted or unsubstituted benzene ring. The primary intermediates can be used herein alone or in combination with other 20 primary intermediates, and one or more can be used in combination with one or more couplers. The choice of primary intermediates and couplers will be determined by the color, shade and intensity of coloration which is desired. There are nineteen preferred primary intermediates and couplers which can be used herein, singly or in combination, to provide dyes having a variety of shades 25 ranging from ash blonde to black; these are: pyrogallol, resorcinol, p toluenediamine, p-phenylenediamine, o-phenylenediamine, m phenylenediamine, o-aminophenol, p-aminophenol, 4-amino-2-nitrophenol, nitro p-phenylenediamine, N-phenyl-p-phenylenediamine, m-aminophenol, 2-amino-3- WO 99/26508 PCT/US98/24639 48 hydroxypyridine, 1-napthol, N,N bis (2-hydroxyethyl)p-phenylenediamine, 4 amino-2-hydroxytoluene, 1,5-dihydroxynapthalene, 2-methyl resorcinol and 2,4 diaminoanisole. These can be used in the molecular form or in the form of peroxide-compatible salts, as detailed above. 5 The primary intermediates and coupling compounds as aforementioned herein may be combined to deliver a wide variety of colors to the hair. The hair colors can vary by both depth of color and intensity of color. As hereinbefore described compositions are preferably valuable for the provision of high intensity colors. 0 Intensity of color as defined herein means the quantity of color compound formed on and retained in the hair. In general, high intensity as defined herein means dark or deep colors such as dark red, dark brown or black etc. In accordance, with the above it is possible to formulate hair colors of varying color intensity by adjusting the initial levels of each of the oxidative dyeing materials. 15 For example low intensity colors such as natural blond to light brown hair shades generally comprise from about 0.001% to about 5%, preferably from about 0.1% to about 2%, more preferably from about 0.2% to about 1% by weight of coloring composition of total oxidative dyeing agents and may be achieved by the 20 combination of primary intermediates such as 1,4-diamino-benzene, 2,5-diamino toluene, 2,5-diamino-anisole, 4-aminophenol, 2,5-diamino-benzyl alcohol and 2 (2',5'-diamino)phenyl-ethanol with couplers such as resorcinol, 2-methyl resorcinol or 4-chloro resorcinol. 25 Similarly combination of the above primary intermediates with couplers, such as, 5-amino-2-methyl phenol and 1,3-diamino-benzene derivatives such as 2,4 diamino-anisole at levels of from about 0.5% to about 1% of total dyeing agents can lead to medium intensity red colors. High intensity colors such as blue to blue-violet hair shades can be produced by the combination of the above primary 30 intermediates with couplers such as 1,3-diamino-benzene or its derivatives such as 2,5-diamino-toluene at levels of from about 1% to about 6% by weight of composition of total dyeing agents. Black hair colors can be obtained by combining the aforementioned primary intermediates with couplers such as 1,3 diaminobenzene or its derivatives 35 However considerations have been raised against the physiological compatibility WO 99/26508 PCT/US98/24639 49 of para-amino phenol which is commonly used to impart red colors to the hair. Similarly, the physiological compatibility of some of the agents favoured for the production of black color such as paraphenylene diamine (PPD) has been called into question. Thus a need exists for oxidative hair coloring compositions which s have an improved safety profile and in particular oxidative hair compositions for the delivery of dark colors i.e. high color intensity dyes, which have an improved safety profile. As discussed herein before, low pH compositions provide excellent hair coloring attributes in combination with reduced levels of hair damage and skin staining and/or irritation. 10 As such these compositions are valuable for the delivery of improved hair condition attributes in combination with good initial color development and consistency and improved wash fastness over time in addition to having reduced levels of hair damage and skin irritation and/or staining, particularly when used in 15 the hand-held packaged composition of the invention. Non-oxidative and other dyes 20 The hair coloring compositions may, in addition to the essential oxidative hair coloring agents, optionally include non-oxidative and other dye materials. Optional non-oxidative and other dyes suitable for use in the hair coloring compositions and processes include both semi-permanent, temporary and other dyes. Non-oxidative dyes as defined herein include the so-called 'direct action 25 dyes', metallic dyes, metal chelate dyes, fibre reactive dyes and other synthetic and natural dyes. Various types of non-oxidative dyes are detailed in: 'Chemical and Physical Behaviour of Human Hair' 3rd Ed. by Clarence Robbins (pp250 259); 'The Chemistry and Manufacture of Cosmetics'. Volume IV. 2nd Ed. Maison G. De Navarre at chapter 45 by G.S. Kass (pp841-920); 'cosmetics: Science and 30 Technology' 2nd Ed., Vol. II Balsam Sagarin, Chapter 23 by F.E. Wall (pp 279 343); 'The Science of Hair Care' edited by C. Zviak, Chapter 7 (pp 235-261) and .'Hair Dyes', J.C. Johnson, Noyes Data Corp., Park Ridge, U.S.A. (1973), (pp 3 91 and 113-139). 35 Direct action dyes which do not require an oxidative effect in order to develop the color, are also designated hair tints and have long been known in the art. They WO 99/26508 PCT/US98/24639 50 are usually applied to the hair in a base matrix which includes surfactant material. Direct action dyes include nitro dyes such as the derivatives of nitroamino benzene or nitroaminophenol; disperse dyes such as nitroaryl amines, aminoanthraquinones or azo dyes; anthraquinone dyes, naphthoquinone dyes; 5 basic dyes such as Acridine Orange C.I. 46005. Nitrodyes are added to dyeing compositions to enhance colour of colorant and to add suitable aesthetic colour to the dye mixture prior to application. o10 Further examples of direct action dyes include the Arianor dyes basic brown 17, C.l.(color index) - no. 12,251; basic red 76, C.I. - 12,245; basic brown 16, C.I. 12,250; basic yellow 57, C.I. - 12,719 and basic blue 99, C.I. - 56,059 and further direct action dyes such as acid yellow 1, C.I. - 10,316 (D&C yellow no.7); acid yellow 9, C.I. - 13,015; basic violet C.I. - 45,170; disperse yellow 3, C.I. - 11,855; s15 basic yellow 57, C.I. - 12,719; disperse yellow 1, C.I. - 10,345; basic violet 1, C.I. - 42,535, basic violet 3, C.I. - 42,555; greenish blue, C.I. - 42090 (FD&C Blue no.1); yellowish red, C.I.-14700 (FD&C red no.4); yellow, C.1.19140 (FD&C yellow no5); yellowish orange, C.1.15985 (FD&C yellow no.6); bluish green, C.I.42053 (FD&C green no.3); yellowish red, C.1.16035 (FD&C red no.40); bluish 20 green, C.1.61570 (D&C green no.3); orange, C.I.45370 (D&C orange no.5); red, C.1.15850 (D&C red no.6); bluish red, C.1.15850(D&C red no.7); slight bluish red, C.I.45380(D&C red no.22); bluish red, C.I.45410(D&C red no.28); bluish red, C.I.73360(D&C red no.30); reddish purple, C.I.17200(D&C red no.33); dirty blue red, C.1.15880(D&C red no.34); bright yellow red, C.1.12085(D&C red no.36); 25 bright orange, C.1.15510(D&C orange no.4); greenish yellow, C.I.47005(D&C yellow no.10); bluish green, C.I.59040(D&C green no.8); bluish violet, C.l.60730(Ext. D&C violet no.2); greenish yellow, C.l.10316(Ext. D&C yellow no.7); 3o Fibre reactive dyes include the Procion (RTM), Drimarene (RTM), Cibacron (RTM), Levafix (RTM) and Remazol (RTM) dyes available from ICI, Sandoz, Ciba-Geigy, Bayer and Hoechst respectively. Natural dyes and vegetable dyes as defined herein include henna (Lawsonia 35 alba), camomile (Matricaria chamomila orAnthemis nobilis), indigo, logwood and walnut hull extract.

WO 99/26508 PCT/US98/24639 521 Temporary hair dyes, or hair coloring rinses, are generally comprised of dye molecules which are too large to diffuse into the hair shaft and which act on the exterior of the hair. They are usually applied via a leave-in procedure in which 5 the dye solution is allowed to dry on the hair surface. As such these dyes are typically less resistant to the effects of washing and cleaning the hair with surface active agents and are washed off of the hair with relative ease. Any temporary hair dye may suitably be used and examples of preferred temporary hair dyes are illustrated below. 10 H O N CH 3 OH NH 2 N=N /

SO

3

CH

3

SO

3

CH

3 O OH Violet Red 15

SO

3 H CH 3 H N=N SO3CH 3 0 N SO 3 H O OH Yellow Blue-Violet 20 Semi-permanent hair dyes are dyes which are generally smaller in size and effect to temporary hair rinses but are generally larger than permanent (oxidative) dyes. Typically, semi-permanent dyes act in a similar manner to oxidative dyes in that they have the potential to diffuse into the hair shaft. However, semi 2s permanent dyes are generally smaller in size than the aforementioned conjugated oxidative dye molecules and as such are pre-disposed to gradual WO 99/26508 PCT/US98/24639 52 diffusion out of the hair again. Simple hair washing and cleaning action will encourage this process and in general semi-permanent dyes are largely washed out of the hair after about 5 to 8 washes. Any semi-permanent dye system may be suitably used. Suitable semi-permanent dyes for use in the compositions are 5 HC Blue 2, HC Yellow 4, HC Red 3, Disperse Violet 4, Disperse Black 9, HC Blue 7, HC Yellow 2, Disperse Blue 3, Disperse violet 1 and mixtures thereof. Examples of semi-permanent dyes are illustrated below:

HNC

2

H

4 OH NH2 O NH 2

NO

2

NH

2

N(C

2

H

4

OH)

2 O NH 2 10 Blue OH 5r

NH

2 N= NH2 NH2N=N

N(C

2

H

4

OH)

2

NH

2 15 NH 2 Yellow Yellow H NC 2

H

4 OH

NO

2 H NO 2 N

NH

2 20 NO 2 Red WO 99/26508 PCT/US98/24639 53 Typical semi-permanent dye systems incorporate mixtures of both large and 5 small color molecules. As the size of the hair is not uniform from root to tip the small molecules will diffuse both at the root and tip, but will not be retained within the tip, while the larger molecules will be generally only be able to diffuse into the ends of the hair. This combination of dye molecule size is used to help give consistent color results from the root to the tip of the hair both during the initial 10 dyeing process and during subsequent washing. Buffering Agents Preferably, coloring compositions have a pH in the range of from about 1 to is about 4.5, preferably from about 1.5 to about 4.5, more preferably from about 2 to about 4.4, most preferably from about 3.6 to about 4.3 and especially from about 3.8 to about 4.2. The pH of the preferred coloring compositions are maintained within the desired 20 pH range via the action of the inorganic peroxygen oxidising agent. However, if so desired, the compositions may contain one or more optional buffering agents and/or hair swelling agents (HSAs). Several different pH modifiers can be used to adjust the pH of the final composition or any constituent part thereof. 2s This pH adjustment can be effected by using well known acidifying agents in the field of treating keratinous fibres, and in particular human hair, such as inorganic and organic acids such as hydrochloric acid, tartaric acid, citric acid, succinic acid, phosphoric acid and carboxylic or sulphonic acids such as ascorbic acid, acetic acid, lactic acid, sulphuric acid, formic acid, ammonium sulphate and 30 sodium dihydrogenphosphate /phosphoric acid, disodium hydrogenphosphate /phosphoric acid, potassium chloride /hydrochloric acid, potassium dihydrogen phthalate/ hydrochloric acid, sodium citrate / hydrochloric acid, potassium dihydrogen citrate /hydrochloric acid, potassium dihydrogencitrate/ citric acid, sodium citrate / citric acid, sodium tartarate/ tartaric acid, sodium lactate/ lactic 35 acid, sodium acetate/ acetic acid, disodium hydrogenphosphatel citric acid and sodium chloride/ glycine I hydrochloric acid, succinic acid and mixtures thereof.

WO 99/26508 PCT/US98/24639 54 Examples of alkaline buffering agents are ammonium hydroxide, ethylamine, dipropylamine, triethylamine and alkanediamines such as 1,3-diaminopropane, anhydrous alkaline alkanolamines such as, mono or di- ethanolamine, preferably 5 those which are completely substituted on the amine group such as dimethylaminoethanol, polyalkylene polyamines such as diethylenetriamine or a heterocyclic amine such as morpholine as well as the hydroxides of alkali metals, such as sodium and potassium hydroxide, hydroxides of alkali earth metals, such as magnesium and calcium hydroxide, basic amino acids such as L-argenine, lo lysine, alanine, leucine, iso-leucine, oxylysine and histidine and alkanolamines such as dimethylaminoethanol and aminoalkylpropanediol and mixtures thereof. Also suitable for use herein are compounds that form HCO 3 - by dissociation in water (hereinafter referred to as 'ion forming compounds'). Examples of suitable ion forming compounds are Na2CO3, NaHCO3, K 2

CO

3 , (NH4) 2 CO3, s15 NH 4

HCO

3 , CaCO3 and Ca(HCO3) and mixtures thereof. Preferred for use herein as buffering agents are organic and inorganic acids having a first pKa below pH 6, and their conjugate bases. As defined herein, first pKa means, the negative logarithm (to the base 10) of the equilibrium constant, 20 K, where K is the acid dissociation constant. Suitable organic and inorganic acids for use herein are: aspartic, maleic, tartaric, glutamic, glycolic, acetic, succinic, salycilic, formic, benzoic, malic, lactic, malonic, oxalic, citric, phosphoric acid and mixtures thereof. Particularly preferred are acetic, succinic, salycilic and phosphoric acids and mixtures thereof. 25 Low pH coloring compositions may be comprised of a final solution containing both peroxide and a oxidative hair coloring agents which have been admixed prior to application to the hair or a single component system. As such, the compositions may comprise coloring kits of a number of separate components. 30 In oxidising and coloring kits comprising a portion of inorganic peroxygen oxidising agent, such as hydrogen peroxide, which may be present in either solid or liquid form, a buffering agent solution can be used to stabilise hydrogen peroxide. Since hydrogen peroxide is stable in the pH range from 2 to 4, it is 35 necessary to use a buffering agent having a pH within this range. Dilute acids are suitable hydrogen peroxide buffering agents.

WO 99/26508 PCT/US98/24639 55 In oxidising and coloring kits comprising an oxidising agent (which may be in solid or liquid form) in combination with one or more coloring agents, a buffering agent capable of maintaining a solution pH in the range of from about 1 to about s 4.5, preferably from about 1.5 to about 4.5, more preferably from about 2 to about 4.4, most preferably from about 3.6 to about 4.3 and especially from about 3.8 to about 4.2. As such it is necessary to use a buffering agent having a pH within this range. 10 Catalyst The coloring compositions herein may optionally contain a transition metal containing catalyst for the inorganic peroxygen oxidising agents and the, is optional, preformed peroxy acid oxidising agent(s). One suitable type of catalyst is a catalyst system comprising a heavy metal cation of defined bleach catalytic activity, such as copper, iron or manganese cations, an auxiliary metal cation having little or no bleach catalytic activity, such as zinc or aluminium cations, and a sequestrant having defined stability constants for the catalytic and auxiliary 20 metal cations, particularly ethylenediaminetetraacetic acid, ethylenediaminetetra (methylenephosphonic acid) and water-soluble salts thereof. Such catalysts are disclosed in US-A-4,430,243. Other types of suitable catalysts include the manganese-based complexes 2s disclosed in US-A-5,246,621 and US-A-5,244,594. Preferred examples of these catalysts include MnlV 2 (u-O) 3 (1,4,7-trimethyl-1,4,7-triazacyclononane)2-(PF6)2, MnIll2(u-O)1(u-OAc)2(1,4,7-trimethyl-1,4,7-triazacyclononane)2-(CIO4)2, Mn lV 4 (u-O) 6 (1,4,7-triazacyclononane)4-(CIO4)2, MnIIMnlV 4 (u-O) 1 (u-OAc)2 (1,4,7-trimethyl-1,4,7-triazacyclononane)2-(CIO4)3, and mixtures thereof. Others 30 are described in EP-A-0,549,272. Other ligands suitable for use herein include 1,5,9-trimethyl-1,5,9-triazacyclododecane, 2-methyl-1,4,7-triazacyclononane, 2 methyl-1,4,7-triazacyclononane, 1,2,4,7-tetramethyl-1,4,7-triazacyclononane, and mixtures thereof. 3s For examples of suitable catalysts see US-A-4,246,612 and US-A-5,227,084. See also US-A-5,194,416 which teaches mononuclear manganese (IV) WO 99/26508 PCT/US98/24639 56 complexes such as Mn(1,4,7-trimethyl-1,4,7-triazacyclononane)(OCH3)3-(PF6). Still another type of suitably catalyst, as disclosed in US-A-5,114,606, is a water soluble complex of manganese (11l), and/or (IV) with a ligand which is a non carboxylate polyhydroxy compound having at least three consecutive C-OH s groups. Other examples include binuclear Mn complexed with tetra-N-dentate and bi-N-dentate ligands, including N 4 Mnill(u-O) 2 MnlVN 4 )+and [Bipy2Mnll(u

O)

2 MnlVbipy 2

]-(CIO

4

)

3 . Further suitable catalysts are described, for example, in EP-A-0,408,131 (cobalt lo complex catalysts), EP-A-0,384,503, and EP-A-0,306,089 (metallo-porphyrin catalysts), US-A-4,728,455 (manganese/multidentate ligand catalyst), US-A 4,711,748 and EP-A-0.224,952, (absorbed manganese on aluminosilicate catalyst), US-A-4,601,845 (aluminosilicate support with manganese and zinc or magnesium salt), US-A-4,626,373 (manganese/ligand catalyst), US-A-4,119,557 15 (ferric complex catalyst), DE-A-2,054,019 (cobalt chelant catalyst) CA-A-866,191 (transition metal-containing salts), US-A-4,430,243 (chelants with manganese cations and non-catalytic metal cations), and US-A-4,728,455 (manganese gluconate catalysts). 20 Heavy metal ion sequestrant Coloring compositions may contain as an optional component a heavy metal ion sequestrant. By heavy metal ion sequestrant it is meant herein components 25 which act to sequester (chelate or scavenge) heavy metal ions. These components may also have calcium and magnesium chelation capacity, but preferentially they show selectivity to binding heavy metal ions such as iron, manganese and copper. Such sequestering agents are valuable in hair coloring compositions as herein described for the delivery of controlled oxidising action as 30 well as for the provision of good storage stability of the hair coloring products. Heavy metal ion sequestrants are generally present at a level of from about 0.005% to about 20%, preferably from about 0.01% to about 10%, more preferably from about 0.05% to about 2% by weight of the compositions. 35 Various sequestering agents, including the amino phosphonates, available as WO 99/26508 PCT/US98/24639 57 Dequest (RTM) from Monsanto, the nitriloacetates, the hydroxyethyl-ethylene triamines and the like are known for such use. Suitable heavy metal ion sequestrants for use herein include organic phosphonates, such as the amino alkylene poly (alkylene phosphonates), alkali metal ethane 1-hydroxy s disphosphonates and nitrilo trimethylene phosphonates. Preferred among the above species are diethylene triamine penta (methylene phosphonate), ethylene diamine tri (methylene phosphonate) hexamethylene diamine tetra (methylene phosphonate) and hydroxy-ethylene 1,1 o10 diphosphonate. Preferred biodegradable non-phosphorous heavy metal ion sequestrants suitable for use herein include nitrilotriacetic acid and polyaminocarboxylic acids such as ethylenediaminotetracetic acid, ethylenetriamine pentaacetic acid, 5is ethylenediamine disuccinic acid, ethylenediamine diglutaric acid, 2 hydroxypropylenediamine disuccinic acid or any salts thereof. Especially preferred is ethylenediamine-N,N'-disuccinic acid (EDDS). see US-A-4,704,233, or the alkali metal, alkaline earth metal, ammonium, or substituted ammonium salts thereof, or mixtures thereof. 20 Other suitable heavy metal ion sequestrants for use herein are iminodiacetic acid derivatives such as 2-hydroxyethyl diacetic acid or glyceryl imino diacetic acid, described in EP-A-317,542 and EP-A-399,133. The iminodiacetic acid-N-2 hydroxypropyl sulfonic acid and aspartic acid N-carboxymethyl N-2 25 hydroxypropyl-3-sulfonic acid sequestrants described in EP-A-516,102 are also suitable herein. The P-alanine-N,N'-diacetic acid, aspartic acid-N,N'-diacetic acid, aspartic acid-N-monoacetic acid and iminodisuccinic acid sequestrants described in EP-A-509,382 are also suitable. 30 EP-A-476,257 describes suitable amino based sequestrants. EP-A-510,331 describes suitable sequestrants derived from collagen, keratin or casein. EP-A 528,859 describes a suitable alkyl iminodiacetic acid sequestrant. Dipicolinic acid and 2-phosphonobutane-1,2,4-tricarboxylic acid are also suitable. Glycinamide N,N'-disuccinic acid (GADS), ethylenediamine-N-N'-diglutaric acid (EDDG) and 2 35 hydroxypropylenediamine-N-N'-disuccinic acid (HPDDS) are also suitable.

WO 99/26508 PCT/US98/24639 58 The heavy metal ion sequestering agents may be used in their alkali or alkaline earth metal salts. 5 Thickeners The coloring compositions may additionally include a thickener at a level of from about 0.05% to about 20%, preferably from about 0.1% to about 10%, more preferably from about 0.5% to about 5% by weight. Thickening agents suitable 10 for use in the compositions herein are selected from oleic acid, cetyl alcohol, oleyl alcohol, sodium chloride, cetearyl alcohol, stearyl alcohol, synthetic thickeners such as Carbopol, Aculyn and Acrosyl and mixtures thereof. Preferred thickeners for use herein are Aculyn 22 (RTM), steareth-20 methacrylate copolymer; Aculyn 44 (RTM) ,polyurethane resin and Acusol 830 15 (RTM), acrylates copolymer which are available from Rohm and Haas, Philadelphia, PA, USA. Additional thickening agents suitable for use herein include sodium alginate or gum arabic, or cellulose derivatives, such as methyl cellulose or the sodium salt of carboxymethylcellulose or acrylic polymers. 20 Diluent Water is the preferred diluent for the compositions. However, the compositions may include one or more solvents as additional diluent materials. Generally, 25 solvents suitable for use in the coloring compositions are selected to be miscible with water and innocuous to the skin. Solvents suitable for use as additional diluents herein include C1-C20 mono- or polyhydric alcohols and their ethers, glycerine, with monohydric and dihydric alcohols and their ethers preferred. In these compounds, alcoholic residues containing 2 to 10 carbon atoms are 30 preferred. Thus, a preferred group includes ethanol, isopropanol, n-propanol, butanol, propylene glycol, ethylene glycol monoethyl ether, and mixtures thereof. Water is the preferred principal diluent in the compositions. Principal diluent, as defined herein, means, that the level of water present is higher than the total level of any other diluents. 35 The diluent is present at a level preferably of from about 5% to about 99.98%, WO 99/26508 PCT/US98/24639 59 preferably from about 15% to about 99.5%, more preferably at least from about 30% to about 99%, and especially from about 50% to about 98% by weight of the compositions herein. 5 Enzyme A further additional material useful in the hair coloring compositions is one or 10 more enzymes. Suitable enzymatic materials include the commercially available lipases, cutinases, amylases, neutral and alkaline proteases, esterases, cellulases, pectinases, lactases and peroxidases conventionally incorporated into detergent s15 compositions. Suitable enzymes are discussed in US Patents 3,519,570 and 3,533,139 incorporated herein by reference. Peroxidases are haemoproteins specific for peroxide, but using a wide range of substances as donors. Catalase which decomposes peroxide, is included here 20 in view of the fact that it is generally similar in structure and properties and is able to bring about certain oxidations by H 2 0 2 . The decomposition of H 2 0 2 can be regarded as the oxidation of one molecule by the other. It is widespread in aerobic cells and may have some more important function. The coenzyme peroxidases are not haemoproteins and one at least is a flavoprotein. Other 25 flavoproteins such as xanthine oxidase will also use H 2 0 2 among other acceptors, and the coenzyme peroxidases resemble these rather than the classical peroxidases in not being specific for H 2 0 2 . Suitable peroxidases for the compositions include horseradish peroxidase, Japanese radish peroxidase, cow's milk peroxidase, rat liver peroxidase, linginase and haloperoxidase such as 30 chloro- and bromo-peroxidase. Enzymes are optionally incorporated at levels sufficient to provide up to about 50 mg by weight, more typically about 0.01mg to about 10 mg of active enzyme per gramm of the hair treatment composition. Stated otherwise the peroxidase 35 enzyme may be incorporated into the compositions at a level of from about 0.0001% to about 5%, preferably from about 0.001% to about 1%, more WO 99/26508 PCT/US98/24639 60 preferably from about 0.01% to about 1% active enzyme by weight of the composition. Commercially available protease enzymes include those sold under the trade s names Alcalase, Savinase, Primase, Durazym, and Esperase by Novo Industries A/S (Denmark), those sold under the tradename Maxatase, Maxacal and Maxapem by Gist-Brocades, those sold by Genencor International, and those sold under the tradename Opticlean and Optimase by Solvay Enzymes. Protease enzyme may be incorporated into the compositions at a level of from lo 0.0001% to 4% active enzyme by weight of the composition. Amylases include, for example, a-amylases obtained from a special strain of B licheniformis, described in more detail in GB-1,269,839 (Novo). Preferred commercially available amylases include for example, those sold under the 15is tradename Rapidase by Gist-Brocades, and those sold under the tradename Termamyl and BAN by Novo Industries A/S. Amylase enzyme may be incorporated into the composition at a level of from 0.0001% to 2% active enzyme by weight of the composition. 20 Lipolytic enzyme may be present at levels of active lipolytic enzyme of from 0.0001% to 2% by weight, preferably 0.001% to 1% by weight, most preferably from 0.001% to 0.5% by weight of the compositions. The lipase may be fungal or bacterial in origin being obtained, for example, from 25 a lipase producing strain of Humicola sp., Thermomyces sp. or Pseudomonas sp. including Pseudomonas pseudoalcaligenes or Pseudomas fluorescens. Lipase from chemically or genetically modified mutants of these strains are also useful herein. A preferred lipase is derived from Pseudomonas pseudoalcaligenes, which is described in Granted European Patent, EP-B-0218272. 30 Another preferred lipase herein is obtained by cloning the gene from Humicola lanuqinosa and expressing the gene in Asperqillus o[yza, as host, as described in European Patent Application, EP-A-0258 068, which is commercially available from Novo Industri A/S, Bagsvaerd, Denmark, under the trade name Lipolase. 35 This lipase is also described in U.S. Patent 4,810,414, Huge-Jensen et al, issued March 7, 1989.

WO 99/26508 PCT/US98/24639 61 Surfactant Materials 5 The compositions can additionally contain a surfactant system. Suitable surfactants for inclusion in the compositions generally have a lipophilic chain length of from about 8 to about 22 carbon atoms and can be selected from anionic, cationic, nonionic, amphoteric, zwitterionic surfactants and mixtures thereof. 10 (i) Anionic Surfactants Anionic surfactants suitable for inclusion in the compositions include alkyl sulphates, ethoxylated alkyl sulphates, alkyl glyceryl ether sulfonates, methyl acyl 15 taurates, fatty acyl glycinates, N-acyl glutamates, acyl isethionates, alkyl sulfosuccinates, alkyl ethoxysulphosuccinates, alpha-sulfonated fatty acids, their salts and/or their esters, alkyl ethoxy carboxylates, alkyl phosphate esters, ethoxylated alkyl phosphate esters, alkyl sulphates, acyl sarcosinates and fatty acid/protein condensates, and mixtures thereof. Alkyl and/or acyl chain lengths 20 for these surfactants are C12-C22, preferably C12-C18 more preferably C 12 C14. (ii) Nonionic Surfactants The compositions can also comprise water-soluble nonionic surfactant(s). 25 Surfactants of this class include C12-C14 fatty acid mono-and diethanolamides, sucrose polyester surfactants and polyhydroxy fatty acid amide surfactants having the general formula below. o R 9 ! I

R

8

-C-N-Z

2 30 The preferred N-alkyl, N-alkoxy or N-aryloxy, polyhydroxy fatty acid amide surfactants according to the above formula are those in which R 8 is C5-C31 hydrocarbyl, preferably C6-C19 hydrocarbyl, including straight-chain and branched chain alkyl and alkenyl, or mixtures thereof and R 9 is typically 35 hydrogen, C1-C8 alkyl or hydroxyalkyl, preferably methyl, or a group of formula - WO 99/26508 PCT/US98/24639 62

R

1

-O-R

2 wherein R 1 is C2-C8 hydrocarbyl including straight-chain, branched chain and cyclic (including aryl), and is preferably C2-C4 alkylene, R 2 is C1-C 8 straight-chain, branched-chain and cyclic hydrocarbyl including aryl and oxyhydrocarbyl, and is preferably C1-

C

4 alkyl, especially methyl, or phenyl. Z 2 is 5 a polyhydroxyhydrocarbyl moiety having a linear hydrocarbyl chain with at least 2 (in the case of glyceraldehyde) or at least 3 hydroxyls (in the case of other reducing sugars) directly connected to the chain, or an alkoxylated derivative (preferably ethoxylated or propoxylated) thereof. Z 2 preferably will be derived from a reducing sugar in a reductive amination reaction, most preferably Z 2 is a io glycityl moiety. Suitable reducing sugars include glucose, fructose, maltose, lactose, galactose, mannose, and xylose, as well as glyceraldehyde. As raw materials, high dextrose corn syrup, high fructose corn syrup, and high maltose corn syrup can be utilised as well as the individual sugars listed above. These corn syrups may yield a mix of sugar components for Z 2 . It should be 15 understood that it is by no means intended to exclude other suitable raw materials. Z 2 preferably will be selected from the group consisting of -CH 2 (CHOH)n-CH20H, -CH(CH2OH)-(CHOH)n-1 -CH 2 H,

CH

2

(CHOH)

2

(CHOR')CHOH)-CH

2 OH, where n is an integer from 1 to 5, inclusive, and R' is H or a cyclic mono- or polysaccharide, and alkoxylated 20 derivatives thereof. As noted, most preferred are glycityls wherein n is 4, particularly -CH 2

-(CHOH)

4

-CH

2 OH. The most preferred polyhydroxy fatty acid amide has the formula

R

8

(CO)N(CH

3

)CH

2

(CHOH)

4

CH

2 0H wherein R 8 is a C6-C19 straight chain alkyl 25 or alkenyl group. In compounds of the above formula, R 8 -CO-N< can be, for example, cocoamide, stearamide, oleamide, lauramide, myristamide, capricamide, palmiamide, tallowamide, etc. Suitable oil derived nonionic surfactants for use herein include water soluble 30 vegetable and animal-derived emollients such as triglycerides with a polyethyleneglycol chain inserted; ethoxylated mono and di-glycerides, polyethoxylated lanolins and ethoxylated butter derivatives. One preferred class of oil-derived nonionic surfactants for use herein have the general formula below: O 35

RCOCH

2 CH (OH) CH 2

(OCH

2

CH

2 ) nOH WO 99/26508 PCT/US98/24639 63 wherein n is from about 5 to about 200, preferably from about 20 to about 100, more preferably from about 30 to about 85, and wherein R comprises an aliphatic radical having on average from about 5 to 20 carbon atoms, preferably from s about 7 to 18 carbon atoms. Suitable ethoxylated oils and fats of this class include polyethyleneglycol derivatives of glyceryl cocoate, glyceryl caproate, glyceryl caprylate, glyceryl tallowate, glyceryl palmate, glyceryl stearate, glyceryl laurate, glyceryl oleate, io glyceryl ricinoleate, and glyceryl fatty esters derived from triglycerides, such as palm oil, almond oil, and corn oil, preferably glyceryl tallowate and glyceryl cocoate. Preferred for use herein are polyethyleneglycol based polyethoxylated C9-C 15 is fatty alcohol nonionic surfactants containing an average of from about 5 to about 50 ethyleneoxy moieties per mole of surfactant. Suitable polyethylene glycol based polyethoxylated C9-C15 fatty alcohols suitable for use herein include C 9

-C

1 1 Pareth-3, C9-C 1 1 Pareth-4, C9-C 1 1 20 Pareth-5, C9-C11 Pareth-6, C9-C11 Pareth-7, C9-C11 Pareth-8, C11-C15 Pareth-3, C11-C15 Pareth-4, C11-C15 Pareth-5, C11-C15 Pareth-6, C11-C15 Pareth-7, C11-C15 Pareth-8, C11-C15 Pareth-9, C11-C15 Pareth-10, C11-C15 Pareth-11, C11-C15 Pareth-12, C11-C15 Pareth-13 and C 1 1

-C

15 Pareth-14. PEG 40 hydrogenated castor oil is commercially available under the tradename 2s Cremophor (RTM) from BASF. PEG 7 glyceryl cocoate and PEG 20 glyceryl laurate are commercially available from Henkel under the tradenames Cetiol (RTM) HE and Lamacit (RTM) GML 20 respectively. C9-C11 Pareth-8 is commercially available from Shell Ltd under the tradename Dobanol (RTM) 91-8. Particulary preferred for use herein are polyethylene glycol ethers of ceteryl 30 alcohol such as Ceteareth 25 which is available from BASF under the trade name Cremaphor A25. Also suitable for use herein are nonionic surfactants derived from composite vegetable fats extracted from the fruit of the Shea Tree (Butyrospermum Karkii 3s Kotschy) and derivatives thereof. Similarly, ethoxylated derivatives of Mango, Cocoa and Illipe butter may be used in compositions. Although these are WO 99/26508 PCT/US98/24639 64 classified as ethoxylated nonionic surfactants it is understood that a certain proportion may remain as non-ethoxylated vegetable oil or fat. Other suitable oil-derived nonionic surfactants include ethoxylated derivatives of 5 almond oil, peanut oil, rice bran oil, wheat germ oil, linseed oil, jojoba oil, oil of apricot pits, walnuts, palm nuts, pistachio nuts, sesame seeds, rapeseed, cade oil, corn oil, peach pit oil, poppyseed oil, pine oil, castor oil, soybean oil, avocado oil, safflower oil, coconut oil, hazelnut oil, olive oil, grapeseed oil, and sunflower seed oil. 10 (iii) Amphoteric Surfactants Amphoteric surfactants suitable for use in the compositions include: (a) imidazolinium surfactants of formula (VII) 15

C

2

H

4

OR

2 CH2Z R N

N-

wherein R 1 is C 7

-C

2 2 alkyl or alkenyl, R 2 is hydrogen or CH 2 Z, 20 each Z is independently CO 2 M or CH 2

CO

2 M, and M is H, alkali metal, alkaline earth metal, ammonium or alkanolammonium; and/or ammonium derivatives of formula (VIII)

C

2

H

4 OH

R

1

CONH(CH

2 2

N+CH

2 Z

R

2 25 wherein R 1 , R 2 and Z are as defined above; (b) aminoalkanoates of formula (IX) 30 R 1 NH(CH2)nCO2M WO 99/26508 PCT/US98/24639 65 iminodialkanoates of formula (X)

R

1 N[(CH2)mCO2M]2 5 and iminopolyalkanoates of formula (Xl)

R

1 -[N(CH2)p]qN[CH2CO2M]2 I I

CH

2

CO

2 M 10 wherein n, m, p, and q are numbers from 1 to 4, and R 1 and M are independently selected from the groups specified above; and (c) mixtures thereof. 15 Suitable amphoteric surfactants of type (a) are marketed under the trade name Miranol and Empigen and are understood to comprise a complex mixture of species. Traditionally, the Miranols have been described as having the general formula (VII), although the CTFA Cosmetic Ingredient Dictionary, 3rd Edition 20 indicates the non-cyclic structure (VIII) while the 4th Edition indicates yet another structural isomer in which R 2 is O-linked rather than N-linked. In practice, a complex mixture of cyclic and non-cyclic species is likely to exist and both definitions are given here for sake of completeness. Preferred for use herein, however, are the non-cyclic species. 25 Examples of suitable amphoteric surfactants of type (a) include compounds of formula XII and/or XIII in which R 1 is C 8

H

17 (especially iso-capryl), C9H 1 9 and

C

1 1

H

2 3 alkyl. Especially preferred are the compounds in which R 1 is C9H 1 9, Z is CO 2 M and R 2 is H; the compounds in which R 1 is C 1 1

H

2 3 , Z is CO 2 M and 30 R 2 is CH 2

CO

2 M; and the compounds in which R 1 is C 1 1

H

2 3 , Z is CO 2 M and R 2 is H. In CTFA nomenclature, materials suitable for use include cocoamphocarboxypropionate, cocoamphocarboxy propionic acid, and especially 35 cocoamphoacetate and cocoamphodiacetate (otherwise referred to as cocoamphocarboxyglycinate). Specific commercial products include those sold WO 99/26508 PCT/US98/24639 66 under the trade names of Ampholak 7TX (sodium carboxy methyl tallow polypropyl amine), Empigen CDL60 and CDR 60 (Albright & Wilson), Miranol H2M Conc. Miranol C2M Conc. N.P., Miranol C2M Conc. O.P., Miranol C2M SF, Miranol CM Special (Rh6ne-Poulenc); Alkateric 2CIB (Alkaril Chemicals); 5 Amphoterge W-2 (Lonza, Inc.); Monateric CDX-38, Monateric CSH-32 (Mona Industries); Rewoteric AM-2C (Rewo Chemical Group); and Schercotic MS-2 (Scher Chemicals). Further examples of amphoteric surfactants suitable for use herein include Octoxynol-1 (RTM), polyoxethylene (1) octylphenyl ether; Nonoxynol-4 (RTM), polyoxyethylene (4) nonylphenyl ether and Nonoxynol-9, lo polyoxyethylene (9) nonylphenyl ether. It will be understood that a number of commercially-available amphoteric surfactants of this type are manufactured and sold in the form of electroneutral complexes with, for example, hydroxide counterions or with anionic sulfate or _is sulfonate surfactants, especially those of the sulfated C 8

-C

18 alcohol, C 8

-C

18 ethoxylated alcohol or C 8

-C

18 acyl glyceride types. Note also that the concentrations and weight ratios of the amphoteric surfactants are based herein on the uncomplexed forms of the surfactants, any anionic surfactant counterions being considered as part of the overall anionic surfactant component content. 20 Examples of preferred amphoteric surfactants of type (b) include N-alkyl polytrimethylene poly-, carboxymethylamines sold under the trade names Ampholak X07 and Ampholak 7CX by Berol Nobel and also salts, especially the triethanolammonium salts and salts of N-lauryl-beta-amino propionic acid and N 2s lauryl-imino-dipropionic acid. Such materials are sold under the trade name Deriphat by Henkel and Mirataine by Rh6ne-Poulenc. (iv) Zwitterionic Surfactants Water-soluble auxiliary zwitterionic surfactants suitable for inclusion in the 30 compositions include alkyl betaines of the formula R 5

R

6

R

7

N

+ (CH2)nCO2M and amido betaines of the formula (XII) below: R6

R

5

CON(CH

2 ) mN(CH 2 ) nCO 2 M

R

7 wherein R 5 is C 1 1 -C 2 2 alkyl or alkenyl, R 6 and R 7 are independently C1-C 3 WO 99/26508 PCT/US98/24639 67 alkyl, M is H, alkali metal, alkaline earth metal, ammonium or alkanolammonium, and n, m are each numbers from 1 to 4. Preferred betaines include cocoamidopropyldimethylcarboxymethyl betaine, laurylamidopropyldimethylcarboxymethyl betaine and Tego betaine (RTM). 5 Water-soluble auxiliary sultaine surfactants suitable for inclusion in the compositions include alkyl sultaines of the formula (XIII) below: R2 I

R

1

CON(CH

2 )mN

+

(CH

2 )nCH(OH)CH 2

SO

3 M + I R3 10 wherein R 1 is C7 to C22 alkyl or alkenyl, R 2 and R 3 are independently C 1 to C3 alkyl, M is H, alkali metal, alkaline earth metal, ammonium or alkanolammonium and m and n are numbers from 1 to 4. Preferred for use herein is coco amido propylhydroxy sultaine. 15 Water-soluble auxiliary amine oxide surfactants suitable for inclusion in the compositions include alkyl amine oxide R 5

R

6

R

7 NO and amido amine oxides of the formula (XIV) below: R6 I

R

5

CON(CH

2 )mN 0 R7 20 wherein R 5 is C11 to C22 alkyl or alkenyl, R 6 and R 7 are independently C 1 to C3 alkyl, M is H, alkali metal, alkaline earth metal, ammonium or alkanolammonium and m is a number from 1 to 4. Preferred amine oxides 25 include cocoamidopropylamine oxide, lauryl dimethyl amine oxide and myristyl WO 99/26508 PCT/US98/24639 68 dimethyl amine oxide. Optional Materials 5 A number of additional optional materials can be added to the coloring compositions herein described each at a level of from about 0.001% to about 5%, preferably from about 0.01% to about 3%, more preferably from about 0.05% to about 2% by weight of composition. Such materials include proteins and o10 polypeptides and derivatives thereof; water-soluble or solubilizable preservatives such as DMDM Hydantoin, Germall 115, methyl, ethyl, propyl and butyl esters of hydroxybenzoic acid, EDTA, Euxyl (RTM) K400, natural preservatives such as benzyl alcohol, potassium sorbate and bisabalol, benzoic acid, sodium benzoate and 2-phenoxyethanol; antioxidants such as sodium sulphite, hydroquinone, is sodium bisulphite, sodium metabisulphite and thyoglycolic acid, sodium dithionite, erythrobic acid and other mercaptans; dye removers such as oxalic acid, sulphated castor oil, salicylic acid and sodium thiosulphate; H 2 0 2 stabilisers such as tin compounds such as sodium stannate, stannic hydroxide and stannous octoate, acetanilide, phenacetin colloidal silica such as magnesium 20 silicate, oxyquinoline sulphate, sodium phosphate, and tetrasodium pyrophosphate; and p-hydroxybenzoates; moisturising agents such as hyaluronic acid, chitin , and starch-grafted sodium polyacrylates such as Sanwet (RTM) IM 1000, IM-1500 and IM-2500 available from Celanese Superabsorbent Materials, Portsmith, VA, USA and described in US-A-4,076,663 as well as methyl 2s cellulose, starch, higher fatty alcohols, paraffin oils, fatty acids and the like; solvents ; anti-bacterial agents such as Oxeco (phenoxy isopropanol); low temperature phase modifiers such as ammonium ion sources (e.g. NH 4 Cl); viscosity control agents such as magnesium sulfate and other electrolytes; quaternary amine compounds such as distearyl-, dilauryl-, di-hydrogenated beef 30 tallow-, dimethyl ammonium chloride, dicetyldiethyl ammoniumethylsulphate, ditallowdimethyl ammonium methylsulphate, disoya dimethyl ammonium chloride and dicoco dimethyl ammonium chloride; hair conditioning agents such as silicones, higher alcohols, cationic polymers and the like; enzyme stabilisers such as water soluble sources of calcium or borate species; colouring agents; TiO 2 35 and TiO2-coated mica; perfumes and perfume solubilizers; and zeolites such as Valfour BV400 and derivatives thereof and Ca 2 +/Mg 2 + sequestrants such as WO 99/26508 PCT/US98/24639 69 polycarboxylates, amino polycarboxylates, polyphosphonates, amino polyphosphonates etc. and water softening agents such as sodium citrate.

WO 99/26508 PCT/US98/24639 70 The composition is represented by the following non-limiting examples. In the examples, all concentrations are on a 100% active basis and all percentages are by weight unless otherwise stated and the abbreviations have the following designations: 5 Oxidising agent hydrogen peroxide Oxidative Dye 1 10 para-phenylene diamine Oxidative Dye 2 para-aminophenol 5is Oxidative Dye 3 meta-aminophenol Oxidative Dye 4 2-amino-3-hydroxy pyridine 20 Oxidative Dye 5 4-amino-2-hydroxy toluene Non-oxidative Dye 25 Basic red 76 Chelating agent Ethylenediamine tetraaceticacid 30 Surfactant I Ceteareth-25 Surfactant 2 Cocoamidopropyl betaine 35 Thickener 1 WO 99/26508 PCT/US98/24639 71 Cetyl alcohol Thickener 2 Stearyl alcohol 5 Antioxidant Sodium sulphite Buffering Agent 10 Acetic acid WO 99/26508 PCT/US98/24639 72 Examples I - VII The following are hair treatment compositions in the form of hair coloring compositions which are representative. s Ingredient I II Ill IV V VI VII Oxidising Agent 0.7 0.7 0.7 0.7 1.0 1.5 2.5 Oxidative Dye 1 0.24 0.14 0.24 0.24 0.24 0.24 0.3 10 Oxidative Dye 2 0.09 0.05 0.009 0.09 - - 0.1 Oxidative Dye 3 0.006 0.004 0.006 0.006 0.006 0.006 15 Oxidative Dye 4 0.06 0.03 0.06 0.06 0.06 0.06 0.06 Oxidative Dye 5 - - - - - 0.5 Non-Oxidative Dye - - - - 0.1 - 20 Surfactant 1 1.5 1.7 1.5 1.5 1.5 - 3.0 Surfactant 2 - - - - - 1.5 25 Chelating agent 0.1 0.06 0.09 0.1 0.1 0.1 0.1 Thickener 1 2.3 2.6 2.3 2.3 2.3 2.3 2.0 Thickener 2 2.3 2.6 2.3 2.3 2.3 2.3 4.0 30 Antioxidant 0.1 0.06 0.1 0.1 0.1 0.1 0.1 Buffer - - - 0.5 - - 35 W ater .............. to balance ...............................

WO 99/26508 PCT/US98/24639 73 pH 4.0 3.8 3.9 2.7 - - In the examples, water is used as the diluent. However in variations hereof water can be replaced, in part, by from about 0.5% to about 50% by weight of the total s water content of the examples by diluents such as lower alcohols, e.g., ethylene glycol, ethylene glycol monoethyl ether, diethylene glycol, diethylene glycol monoethyl ether, propylene glycol, 1,3-propane diol, ethanol, isopropyl alcohol, glycerine, butoxyethanol, ethoxydiglycol, hexylene glycol, polyglyceryl-2-oleyl ether and mixtures thereof. 10

Claims

1. A hand-held packaged composition comprising the combination of a flowable composition and of a package for the composition, the package comprising an applicator and a container, the container having flexible and resilient walls and comprising a reservoir for the flowable composition, the applicator having a plurality of elongated parting members forming a distribution cross section for distributing the flowable composition in a volume by displacement of the applicator in a direction substantially normal to the cross-section, the distribution cross section comprising a plurality of outlets, the composition distribution through the outlets being actuated by application of a pressure to the flexible and resilient walls of the container, whereby at least 0.1 g and up to 0.5 g of composition are distributed per cm 2 of the cross section and per second when a pressure of 1.5 Pa is applied to the flexible and resilient walls of the container.

2. The hand-held packaged composition according to claim 1, whereby the outlets have a cumulated surface of at least 2% and of up to 10% of the distribution cross section.

3. The hand-held packaged composition according to claim 1, whereby the composition is a hair treatment composition.

4. The hand-held packaged composition according to claim 1, whereby the composition has a viscosity of no less than 0.01 Pa.s when measured at a shear strain rate of 2000s-1 and no more than 5 Pa.s when measured at a shear strain rate of 10s1.

5. The hand-held packaged composition according to claim 1, whereby the outlets have a cumulated surface and a cumulated perimeter such that the cumulated surface is of at least 0.05 % and of up to 0.4 % of the square of the cumulated perimeter.

6. The hand-held packaged composition according to claim 1, whereby at least 0.1 g and up to 0.5 g of composition are distributed per cm 2 of the cross section and per second when a pressure of 1.5 Pa is applied to the flexible and resilient WO 99/26508 PCT/US98/24639 75 walls of the container, the pressure being applied for at least 2 seconds.

7. The hand-held packaged composition according to claim 1, whereby each of the elongated parting members is in the form of a substantially rigid tooth, the teeth being arranged in at least one row, with a free end of each of the teeth having at least one of the outlets.

8. The hand-held packaged composition according to claim 1, whereby each of the elongated parting members is in the form of a substantially rigid tooth, the teeth being arranged in at least one row, with the end opposite to the free end of each of the teeth having at least one of the outlets.

9. The hand-held packaged composition according to claim 1, wherein the container is a bag-in-bottle container such that the flowable composition can be delivered at any orientation of the bag-in-bottle container.

10. The hand-held packaged composition according to claim 1, whereby the container has a main longitudinal direction, the elongated parting member pointing in a direction which is substantially normal to the main longitudinal direction of the container.