WO2024022164A1 - Advertisement pushing method and device, electronic equipment, and medium - Google Patents

Abstract

The present application relates to the field of network communications, and discloses an advertisement pushing method and device, electronic equipment, and a medium. The method comprises: receiving an advertisement sent by an advertisement pushing server, the advertisement being determined by the advertisement pushing server according to a pushing policy related to customer premise equipment; receiving a network access request which is sent by a user terminal and uses an HTTP or HTTPS protocol; and redirecting the network access request, and enabling advertisement content to be carried in a redirected page so as to display the advertisement to the user terminal. Therefore, an advertisement pushing server can push personalized advertisements to different customer premise equipment within a same time period, the advertisement pushing is more targeted, and the coverage of advertisement pushing is wider; moreover, network access data sent by user terminals does not need to be intercepted and analyzed, thereby protecting the privacy of users.

Description

Advertising push methods, devices, electronic equipment and media

This application claims priority to the Chinese patent application submitted to the China Patent Office on July 29, 2022, with the application number 202210906250.6 and the invention name "Advertising Push Method, Device, Electronic Equipment and Media". The entire content of the above patent is incorporated by reference. incorporated in this application.

Technical field

This application relates to the field of network communications, and in particular to an advertising push method, device, electronic equipment and media.

Background technique

As Internet technology becomes more and more perfect, the advertising push business has developed rapidly. Advertising push is a business form that delivers advertisements to terminal users on wired or wireless networks. By delivering advertisements to users when they access the network, it brings new profit growth points to network operators and advertisers.

Customer Premises Equipment (CPE) is widely used in homes or small businesses. Mobile terminals or personal computers (PC) are connected to customer terminals through Wireless Fidelity (Wi-Fi) or wired networks. device, and access the Internet through the client terminal device. Due to the widespread use of customer terminal devices, network operators hope to push advertisements to users through customer terminal devices, thereby expanding the number of people receiving advertisements. Unlike data card products, it is difficult for customer terminal devices to achieve advertising push by loading advertisements in the driver.

Among the current advertising push solutions through routers, some solutions can only push the same advertisement to customer terminal devices during the same time period, and do not support advertising push for network access requests using the HTTPS protocol. Some solutions need to intercept the user's network access. Data will involve user privacy issues. Therefore, a solution is needed that pushes different advertisements to different client terminal devices and supports advertising push for network access requests using the HTTPS protocol.

Contents of the invention

Embodiments of the present application provide an advertisement pushing method, device, electronic device, and medium.

In the first aspect, embodiments of the present application provide an advertisement push method for client terminal devices. The method includes:

Receive advertisements sent by the advertisement push server, and the advertisements are determined by the advertisement push server according to the push policy related to the client terminal device;

Receive network access requests sent by user terminals using HTTP or HTTPS protocols;

Redirect the network access request and send the advertisement to the user terminal along with the redirection.

It can be understood that the usual advertising push method can push the same advertisement to the client terminal device in the same time period or trigger the push of advertisements according to the HTTP network access request of the user terminal. The advertisement push is not highly targeted and the coverage is not wide. However, through this application The advertising push method can push different advertisements to different client terminal devices at the same time period and can trigger advertising push according to the HTTPS network access request of the user terminal, which enhances the pertinence of the advertising push and expands the coverage of the advertising push.

In a possible implementation of the first aspect above, receiving advertisements sent by the advertisement push server includes:

Receive advertisements from ad push servers;

Determine that the advertisement is sent by an advertisement push object that meets the preset conditions;

Save said ad.

Through the above method, the client terminal device checks the source legitimacy of the received advertisements to avoid pushing advertisements from illegal sources to the user terminal.

In a possible implementation of the above first aspect, the preset condition includes that the advertisement push identifier corresponding to the advertisement is in the white list.

Through the above method, the source legitimacy check of advertisements is realized in a simple, convenient and easy-to-implement manner.

In a possible implementation of the first aspect above, receiving a network access request sent by a user terminal using the HTTP or HTTPS protocol includes:

Receive network access requests from user terminals using HTTP or HTTPS protocols;

Determine that the user terminal corresponding to the network access request is not excluded from advertising push.

Through the above method, network access requests using HTTP or HTTPS protocols are checked for repeated advertising push, and advertising is only pushed to user terminals that have not pushed advertisements to avoid repeatedly pushing advertisements to user terminals and avoid excessively affecting the user's network access experience. .

In a possible implementation of the above first aspect, sending advertisements to user terminals together with redirection includes:

Generate corresponding advertising web pages based on advertisements;

The advertising web page is sent to the user terminal along with the redirection, so that the user terminal displays the advertising web page and returns the terminal identification to the client terminal device.

Through the above method, the user terminal can provide proof of advertisement display completion to the client terminal device after displaying the advertisement, so that the client terminal device can know that the user terminal has completed advertising push and display.

In a possible implementation of the first aspect above, the method further includes:

According to the received terminal identification, the user terminal is determined to be an exclusion object for advertising push.

Through the above method, the client terminal device no longer pushes advertisements to the user terminal.

In a possible implementation of the first aspect above, redirecting network access requests includes:

A redirection packet is generated according to the network access request, and the redirection packet is used to inform the user terminal to resend the network access request.

In a possible implementation of the above first aspect, the network access request is redirected, and advertisements are sent to the user terminal together with the redirection, including:

Set the response code of the redirection packet to 307 status code or 302 status code, save the advertisement in the redirection packet, and send the redirection packet to the user terminal.

Through the above method, advertisement push can be implemented in a simple manner, the transmission resources of redirected data packets can be fully utilized, and network resource utilization can be improved.

In a possible implementation of the above first aspect, the advertisement is sent to the client terminal device in the form of a text message.

In a possible implementation of the first aspect above, the advertisement includes at least one of the following: text content and web link.

Through the above method, the computing resources and network resources of the advertisement push server can be fully utilized, and advertisement push can be realized without upgrading the resources of the advertisement push server.

Embodiments of the present application provide an advertisement push method, which method receives advertisements sent by an advertisement push server, the advertisements are determined by the advertisement push server according to the push policy related to the client terminal device, and receives network messages sent by the user terminal using the HTTP or HTTPS protocol. access request, redirect the network access request, and send advertisements to the user terminal together with the redirection, which enables the ad push server to push personalized advertisements to different client terminal devices at the same time period, making the ad push more targeted. , and the client terminal device can push advertisements to user terminals that use HTTP or HTTPS protocols for network access. The coverage of advertising push is wider. At the same time, there is no need to intercept and analyze network access data sent by user terminals, avoiding user privacy issues and reducing computing resources. Use to improve the efficiency of advertising push.

In the second aspect, the implementation of this application provides an advertising push device, which includes:

The advertisement receiving module is used to receive advertisements sent by the advertisement push server, and the advertisements are determined by the advertisement push server according to the push strategy related to the client terminal device;

The request receiving module is used to receive network access requests using the HTTP or HTTPS protocol sent by the user terminal;

The sending module is used to redirect network access requests and send advertisements to user terminals together with the redirection.

In a third aspect, embodiments of the present application provide a computer-readable storage medium. Instructions are stored on the computer-readable storage medium. When the instructions are executed on a computer, they cause the computer to perform the above-mentioned first aspect and various possibilities of the first aspect. Implement any advertising push method.

In a fourth aspect, embodiments of the present application provide an electronic device, including:

memory for storing instructions for execution by one or more processors of the electronic device, and

The processor is one of the processors of the electronic device, and is used to execute any of the above-mentioned first aspects and various possible implementations of the first aspect.

In a fifth aspect, embodiments of the present application provide a computer program product, including a computer program/instruction, which is characterized in that, when executed by a processor, the computer program/instruction implements the above-mentioned first aspect and various possible implementations of the first aspect. Any advertising push method.

Description of drawings

Figure 1 shows a schematic scenario diagram of an advertisement push method according to some embodiments of the present application;

Figure 2 shows a schematic flow chart of advertising push through a router according to some embodiments of the present application;

Figure 3 shows a schematic flow chart of a non-aware Internet advertising push according to some embodiments of the present application;

Figure 4 shows a schematic system architecture diagram of an advertisement push method according to some embodiments of the present application;

Figure 5 shows a hardware structure diagram of a client terminal device used for an advertisement push method according to some embodiments of the present application;

Figure 6 shows an interactive flow chart of an advertisement push method according to some embodiments of the present application;

Figure 7 shows a schematic structural diagram of an advertisement push device according to some embodiments of the present application;

Figure 8 shows a hardware structure diagram of a mobile phone used for an advertisement push method according to some embodiments of the present application.

Detailed ways

Illustrative embodiments of the present application include, but are not limited to, advertising push methods, devices, electronic devices, and media.

The embodiments of the present application will be described in further detail below with reference to the accompanying drawings.

Figure 1 is a schematic diagram of a scenario in which advertisements are pushed through a client terminal device in the advertisement pushing method according to the embodiment of the present application. As shown in Figure 1, this scenario includes an advertisement push server 100, a client terminal device 200 and a user terminal 300.

The advertisement push server 100 is used to push advertisements to the client terminal device 200. The client terminal device 200 receives the pushed advertisements and pushes the corresponding advertisements to the user terminal 300. The user terminal 300 displays the received advertisements to the user.

It can be understood that the advertisements pushed by the advertising push server 100 can be direct advertising content, such as a function introduction of a certain product or service, or a network link of advertising content, such as a network resource link using the HTTP protocol. This application implements There are no specific restrictions on this.

Here, the advertisement push server 100 can push advertisements in the form of text messages. SMS is a short message service (Short Messaging Service, SMS). It is a cost-effective and widely used message that transmits text messages between electronic devices based on a standardized communication protocol. Serve. The advertising text messages pushed by the advertising push server 100 may include direct advertising content described in text form, such as "xxx is the most reliable now or in the future", or may include content in the form of HTTPS://www.xxx.xxx.cn The advertising link of /advertisement/xxx.html points to an advertising webpage that includes promotional information for related products.

Specifically, the advertisement push server 100 can determine different advertisement push strategies according to different user types of the client terminal devices 200, so as to push different advertisements or notifications to the client terminal devices 200 of different user types at the same time. For example, the advertisement push server 100 can push different advertisements or notifications to the client terminal devices 200 of different user types. The client terminal device 200 that is a home user pushes advertisements for consumer products, and the client terminal device 200 that is a small business user pushes advertisements for small industrial machinery products, etc.

In addition, the ad push server 100 can determine different ad push strategies based on the network usage of the client terminal device 200. For example, the ad push server 100 divides the monthly network traffic used into multiple levels, and based on the corresponding levels of the client terminal device 200 Push corresponding traffic package advertisements to them.

The advertisement push server 100 can also push notifications to the client terminal device 200, for example, push tariff status information to the client terminal device 200 based on its current tariff status.

The client terminal device 200 is used to receive advertisements and push advertisements to the user terminal 300 connected thereto. Here, the client terminal device 200 is an electronic device with a network routing and forwarding function. It can receive network data packets sent by the user terminal 300 and forward the network data packets. It can also receive network data packets sent from the website visited by the user terminal 300. and forwarded to the user terminal 300.

The client terminal device 200 can trigger corresponding advertisement push processing according to the network connection request or network access request of the user terminal 300. For example, the client terminal device 200 can receive the wireless network connection request of the user terminal 300 and redirect the wireless network connection request. And generate corresponding advertising pages according to the received advertisements and return them to the user terminal 300 for display; the client terminal device 200 can also receive the web page access request sent by the user terminal 300 through the browser, redirect the network access request, and display the advertisement The page is returned to the browser of the user terminal 300 for display.

It can be understood that the client terminal device 200 can perform corresponding advertising push processing on the HTTP request or HTTPS request sent by the user terminal 300, redirect the HTTP request or HTTPS request, and return the advertising page to the user terminal 300 for display.

In addition, the client terminal device 200 can also control the advertising push status, and add the user terminals 300 that have already pushed advertisements to the advertisement push exclusion list, so as to avoid repeatedly pushing advertisements to the user terminals 300 that have already pushed advertisements, and avoid excessively affecting the user's health. Network experience.

The user terminal 300 is configured to receive advertisements pushed by the client terminal device 200 and display the advertisements to the user.

It can be understood that the user terminal 300 may include but is not limited to: personal computer (Personal Computer, PC), mobile phone, tablet computer, wearable device, vehicle-mounted device, augmented reality (Augmented Reality, AR)/virtual reality (Virtual Reality, VR) Equipment, laptop computers, ultra-mobile personal computers (Ultra-mobile Personal Computer, UMPC), netbooks, personal digital assistants (Personal Digital Assistant, PDA) and other electronic devices. The embodiment of the present application does not place any restrictions on the specific type of the user terminal 300.

Therefore, the advertisement push method of the present application is suitable for scenarios where the advertisement push server pushes advertisements to user terminals through client terminal devices.

In the embodiment of this application, the advertisement push server pushes different advertisements to the client terminal device according to the preset push strategy. The client terminal device receives the advertisement and checks the user terminal that sent the network access request to determine that the user terminal does not belong to the advertisement push exclusion object. Then the network access request is redirected, and the advertisement page generated based on the advertisement is sent to the user terminal. The user terminal displays the received advertisement page and returns the terminal identification. After receiving the terminal identification, the client terminal device determines the user terminal as an advertisement. Push exclusion objects to avoid pushing ads to user terminals.

In some embodiments, a method of pushing corresponding advertisements according to different types of user terminals is adopted. For example, a Chinese patent application discloses a method of pushing advertisements through a router. As shown in Figure 2, this patent application can customize advertising strategies on the server, such as selecting different routers to display different advertisements, etc. The router obtains advertisements from the server and stores them, and pushes corresponding advertisements to the client according to different types of clients. If the client is a mobile terminal, advertisements will be pushed to the mobile terminal that is connected for the first time that day. If the client is a personal computer, advertisements will be embedded in the web pages sent to the personal computer, allowing network operators to customize advertisements and push them through routers. to the client, providing network operators with greater freedom and convenience in pushing advertisements. In this patent application, all clients connected to all routers receive the same advertisements during the same time period, and only redirection of HTTP requests sent by the clients is supported.

In some other embodiments, a method is used to intercept network access data, analyze and determine the type of user's online behavior, and then push corresponding advertisements according to the type of online behavior. For example, a Chinese patent application discloses a non-perceptual Internet advertising push method. and devices. As shown in Figure 3, this patent application redirects the HTTP request for the web page sent by the user terminal to the login advertising page, intercepts the user's online data flow, analyzes the data flow to obtain the user's online behavior label, and analyzes the user's online behavior. Behavior tags are identified, and corresponding advertisements are pushed to user terminals based on the identification results. In this patent application, it is necessary to intercept the user's online data flow and analyze it to obtain the user's online behavior tag, and then determine the corresponding advertisement based on the user's online behavior tag and push it. Users of the same type receive the same advertisement, and only support the advertisements sent to the user terminal. HTTP requests are redirected.

Compared with the first implementation method mentioned above, the solution of this application can push different advertisements to different client terminal devices, so that the advertisement push is more targeted. It can also realize advertisement push according to the HTTPS network access request sent by the user terminal. The coverage of advertising push is wider; compared with the second implementation method mentioned above, the solution of this application does not need to intercept and analyze the network access data sent by the user terminal to avoid user privacy issues. In addition, it does not need to generate corresponding network access data packets, which can reduce the calculation time. Use resources to improve the efficiency of advertising push.

Figure 4 is a schematic diagram of a system architecture of the advertisement push method according to the embodiment of the present application. As shown in Figure 4, the network architecture includes an advertisement push server 100, a client terminal device 200 and a user terminal 300, wherein the client terminal device 200 also It includes an advertisement processing module 201, a user identification card 202 and a network port or WiFi hotspot. The user terminal 300 also includes a WiFi site or network port 301. The advertisement push server 100 has the ability to deliver advertisements, and is used to deliver advertisements, such as sending text messages. The advertisement push server 100 can also push different advertisements to different client terminal devices 200 . The client terminal device 200 is configured to receive advertisements sent by the advertisement push server 100 and send the received advertisements to the user terminal 300 . The client terminal device 200 can also implement multi-user management, and each user terminal 300 connected to the client terminal device 200 can be pushed advertisements. The user terminal 300 may be a mobile terminal such as a mobile phone, or a device such as a personal computer.

The client terminal device 200 accesses the core network through the subscriber identification card (SIM card) 202 in the upstream direction and interacts with the advertising push server 100 in data, and interacts with the user terminal 300 in the downlink direction through the network port or WiFi hotspot 203. The subscriber identification card 202 is a SIM (Subscriber Identity Module, SIM) card, which is used to connect to the core network through wireless means and receive advertisements sent by the advertisement push server 100. The network port or WiFi hotspot 203 is used to provide a wired network interface or a wireless fidelity (Wireless Fidelity, WiFi) hotspot (Access Point, AP) for the user terminal 300 to access the network.

The advertisement processing module 201 is a functional unit used to implement the advertisement push function of the client terminal device 200. It can also verify the source of received advertisements, such as verifying the sender number corresponding to the advertisement. Only advertisements that pass the verification can be It will push or check whether the received short message is a personal text message. If it is a personal text message, it cannot be pushed as an advertisement to other connected user terminals 300, etc. In addition, the advertisement processing module 201 can also realize transparent delivery of advertisements or notification content when pushing, so as to avoid processing of content involving the user's personal privacy. management or storage to protect user privacy.

The user terminal 300 is connected to the client terminal device 200 through a WiFi site or network port 301 in the upstream direction. The WiFi site or network port 301 is used to provide a wired network interface or a station (Station, STA) of wireless fidelity (Wireless Fidelity, WiFi). If the user terminal 300 is a mobile terminal, it can connect to the WiFi hotspot of the customer terminal device 200 through a WiFi site to implement wireless network connection; if the user terminal 300 is a personal computer, it can connect to the wired network interface of the customer terminal device 200 through a wired network interface to implement a wired network connection. Network connection can also be achieved by connecting to a WiFi hotspot of the client terminal device 200 through a WiFi site.

Figure 5 shows a hardware structure block diagram of a method for advertising push to implement the client terminal device 200 shown in Figure 4, according to some embodiments of the present application. In the embodiment shown in Figure 5, the client terminal device 200 may include one or more processors 501, a system control logic 502 connected to at least one of the processors 501, a system memory 503 connected to the system control logic 502, A non-volatile memory (NVM) 504 connected to the system control logic 502, and a network interface 506 connected to the system control logic 502.

In some embodiments, processor 501 may include one or more single-core or multi-core processors. In some embodiments, processor 501 may include any combination of general-purpose processors and special-purpose processors (eg, graphics processors, applications processors, baseband processors, etc.). In embodiments where the client terminal device 200 adopts an enhanced base station (Evolved Node B, eNB) or a radio access network (Radio Access Network, RAN) controller, the processor 501 may be configured to perform various conforming embodiments. For example, the processor 501 can be used to implement an advertisement pushing method.

In some embodiments, system control logic 502 may include any suitable interface controller to provide any suitable interface to at least one of the processor 501 and any suitable device or component in communication with system control logic 502 .

In some embodiments, system control logic 502 may include one or more memory controllers to provide an interface to system memory 503 . System memory 503 may be used to load and store data and/or instructions. For example, the system memory 503 can load the advertisement data to be pushed in the embodiment of this application.

In some embodiments, the system memory 503 of the client terminal device 200 may include any suitable volatile memory, such as suitable dynamic random access memory (Dynamic Random Access Memory, DRAM).

NVM memory 504 may include one or more tangible, non-transitory computer-readable media for storing data and/or instructions. In some embodiments, the NVM memory 504 may include any suitable non-volatile memory such as flash memory and/or any suitable non-volatile storage device, such as a hard disk drive (Hard Disk Drive, HDD), a compact disk (Compact Disc, CD) drive, Digital Versatile Disc (Digital Versatile Disc, DVD) drive at least one. In this embodiment of the present application, the NVM memory 504 can be used to store relevant templates used when generating advertising web pages.

NVM memory 504 may comprise a portion of storage resources on the device on which client device 200 is installed, or it may be accessed by the device but not necessarily part of the device. For example, NVM memory 504 may be accessed over the network via network interface 506 .

In particular, system memory 503 and NVM memory 504 may include temporary copies and permanent copies of instructions 505, respectively. The instructions 505 may include network packet redirection instructions that when executed by at least one of the processors 501 cause the client terminal device 200 to implement the method shown in FIG. 5 . In some embodiments, instructions 505, hardware, firmware, and/or software components thereof may additionally/alternatively be placed in system control logic 502, network interface 506, and/or processor 501.

Network interface 506 may include a transceiver for providing a radio interface for customer terminal device 200 to communicate with any other suitable devices (eg, front-end modules, antennas, etc.) over one or more networks. In some embodiments, network interface 506 may be integrated with other components of customer terminal device 200 . For example, network interface 506 may be integrated with at least one of processor 501 , system memory 503 , NVM memory 504 , and a firmware device (not shown) with instructions that when at least one of processor 501 executes the instructions When, the client terminal device 200 implements the method as shown in the method embodiment. In this embodiment of the present application, the network interface 506 can be used to receive advertisements sent by the advertisement push server, and can also be used to push advertisements to terminal devices.

Network interface 506 may further include any suitable hardware and/or firmware to provide a multiple-input multiple-output radio interface. For example, network interface 506 may be a subscriber identity card, a network adapter, a wireless network adapter, a telephone modem, and/or a wireless modem.

In some embodiments, at least one of the processors 501 may be packaged with logic for one or more controllers of the system control logic 502 to form a System In a Package (SiP). In some embodiments, at least one of the processors 501 may be integrated on the same die with logic for one or more controllers for the system control logic 502 to form a system on chip (SoC).

The client terminal device 200 may further include an input/output (I/O) device 507 . The I/O device 507 may include a user interface to enable the user to interact with the client terminal device 200; the peripheral component interface is designed to enable the peripheral components to also interact with the client terminal device 200. In some embodiments, the client terminal device 200 further includes a sensor for determining at least one of environmental conditions and location information related to the client terminal device 200 .

In some embodiments, the user interface may include, but is not limited to, a display (e.g., a liquid crystal display, a touch screen display, etc.), a speaker, a microphone, one or more cameras (e.g., a still image camera and/or video camera), a flashlight (e.g., LED flash) and keyboard.

In some embodiments, peripheral component interfaces may include, but are not limited to, non-volatile memory ports, audio jacks, and power interfaces.

In some embodiments, sensors may include, but are not limited to, gyroscope sensors, accelerometers, proximity sensors, ambient light sensors, and positioning units. The positioning unit may also be part of or interact with the network interface 506 to communicate with components of the positioning network (eg, Beidou satellites).

It can be understood that the structure illustrated in FIG. 5 does not constitute a specific limitation on the client terminal device 200. In other embodiments of the present application, the client terminal device 200 may include more or less components than shown in the figures, or combine some components, or split some components, or arrange different components. The components illustrated may be implemented by hardware or software, or a combination of software and hardware.

The following is a detailed introduction to the technical solution of the present application based on the structure shown in Figures 4 and 5 and Figure 6 and specific scenarios. As shown in Figure 6, in some embodiments of the present application, the execution subject of the advertisement push method may be the processor of the client terminal device 200, and may include the following steps:

Step S601: The advertisement push server 100 pushes personalized advertisements to the client terminal device 200.

Here, the ad push server 100 is managed by the network operator. The network operator determines the ad content to be pushed to the user and stores the advertisements on the ad push server 100. When the ad is delivered, the ad push server 100 passes the core wireless network Such as Global System for Mobile Communications (GSM), Code Division Multiple Access (Code Division Multiple Access, CDMA), fourth generation mobile communication system, fifth generation mobile communication system, etc. to send advertisements to the customer terminal device 200 .

It can be understood that the advertisements pushed by the advertisement push server 100 to the client terminal device 200 at the same time may be the same advertisement or different advertisements, and this embodiment of the present application does not specifically limit this.

In some embodiments of the present application, the advertisement push server 100 can push personalized advertisements to different client terminal devices 200 according to a preset advertisement push strategy. Here, the advertising push strategy can be set by the network operator according to its own needs. The network operator can determine multiple advertising push strategies and choose to use one or a combination of more of them.

In some embodiments of the present application, the advertisement push strategy may determine the personalized advertisement to be pushed according to the user type of the client terminal device 200 . Here, the network operator can determine the user type of the customer terminal device 200 based on the information reserved when the user opens an account on the SIM card of the customer terminal device 200. The information reserved when opening the SIM card account may include but is not limited to: user address, User work unit, etc. For example, network operators can classify user types into technology enterprise users, manufacturing enterprise users, home users, etc. based on reserved user work unit information, push advertisements related to electronic products to technology enterprise users, and push advertisements related to mechanical products to manufacturing enterprise users. advertisements, pushing advertisements related to household consumer products to home users.

In some other embodiments of the present application, the advertisement push strategy may also determine the personalized advertisement to be pushed based on the relevant account information of the client terminal device 200 . Relevant account information may include but is not limited to: account balance, traffic usage, etc. For example, the network operator can set an advertising push strategy to push recharge advertisements to the customer terminal device 200 when the account balance of the customer terminal device 200 is less than a certain threshold, or can also set an advertising push policy to push recharge ads to the customer terminal device 200 when the usage traffic of the customer terminal device 200 is greater than a certain threshold. The device 200 pushes advertisement push strategies for traffic package advertisements, etc.

In addition, personalized advertisements may also include notifications to specific users. The advertising push server 100 may push the notifications to the client terminal device 200 connected to the electronic device used by the specific user, and the client terminal device 200 will push the notification to the specific user.

In some embodiments of the present application, the advertisement push server 100 pushes personalized advertisements to the client terminal device 200 in the form of text messages. The content contained in the text message may include but is not limited to: the text content of the advertisement, the web link of the advertisement, etc. Since text messages occupy less storage space, advertising in the form of text messages can be pushed to a large number of client terminal devices 200 at the same time, which can save computing resources and network resources of the advertising push server 100 and improve the efficiency of advertising push.

Step S602: The client terminal device 200 confirms that the advertisement is an advertisement to be pushed.

Here, after the client terminal device 200 receives the advertisement sent by the advertisement push server 100, it can check the advertisement and determine that the advertisement comes from a regular advertisement push object, that is, the received advertisement is pushed by a device that is allowed to perform advertisement push. of.

In some embodiments of the present application, the client terminal device 200 can determine whether the advertisement is pushed by a regular advertisement push object through the advertisement push identifier corresponding to the received advertisement. Here, the advertisement push identification may include but is not limited to the identification, name, hardware address, network address or advertisement sending number of the advertisement push server 100 . For example, the client terminal device 200 can determine whether the advertising message is pushed by a regular advertising push object based on the sending number corresponding to the received advertising message.

In some embodiments of the present application, the client terminal device 200 uses a whitelist to determine that the received advertisements come from regular advertisement push objects. Here, the client terminal device 200 can pre-establish a whitelist of regular advertisement push objects. The contents of the whitelist may include but are not limited to the identification, name, hardware address, network address or advertisement sending number of the advertisement push server 100 .

It can be understood that the content of the whitelist can be preset and fixed, or can be dynamically adjusted as needed. This embodiment of the present application does not specifically limit this.

Here, if the client terminal device 200 determines that the received advertisement is pushed by a regular advertisement push object, it determines the advertisement as an advertisement to be pushed; otherwise, the advertisement is discarded and the advertisement is not pushed to the user terminal 300 . For example, if the client terminal device 200 checks the advertisement sending number of the advertisement and finds that the advertisement sending number is in the whitelist, then the advertisement is determined to be an advertisement to be pushed, and the advertisement can be pushed to the user terminal 300 .

The client terminal device 200 checks the received advertisements and determines advertisements from formal advertisement push objects as advertisements to be pushed, which can improve the security of advertisement push and avoid pushing advertisements from informal advertisement push objects.

It can be understood that the client terminal device 200 can store the advertisements to be pushed in a persistent storage device such as a mechanical hard disk, a solid state drive or a flash memory, or it can also store the advertisements to be pushed in a non-persistent storage device such as a memory or cache. This application implements There are no specific restrictions on this.

Step S603: The user terminal 300 sends a network access request to the client terminal device 200.

Here, the client terminal device 200 is a network routing device capable of forwarding network data packets, and the user terminal 300 can achieve Internet access through a wireless or wired network connection established with the client terminal device 200 .

In some embodiments of the present application, the network access request may include a network connection request and a web page access request. The network connection request includes a data packet sent by the user terminal 300 for requesting to establish a network connection with the client terminal device 200. The web page access request includes a user Data packets sent by the terminal 300 for accessing Internet web pages. The network connection request usually precedes the web page access request. After the user terminal 300 establishes a network connection with the client terminal device 200, the user terminal 300 then sends a web page access request to the client terminal device 200.

It can be understood that the network connection request sent by the user terminal 300 to the client terminal device 200 may be a wireless network connection request, such as a WiFi connection request, or a wired network connection request, which is not specifically limited in the embodiment of the present application.

In some embodiments of the present application, the web page access request sent by the user terminal 300 may be a network data packet using the Hyper Text Transfer Protocol (HTTP), or may be a hyper text transmission on the secure socket layer. Protocol (Hyper Text Transfer Protocol over SecureSocket Layer, HTTPS) network data packet. The user terminal 300 uses the HTTPS protocol to transmit network data packets, which has better security than using the HTTP protocol to transmit network data packets, and can better protect user privacy and website data.

Step S604: The client terminal device 200 determines whether the user terminal 300 is an advertisement push exclusion object. If not, step S605 is executed to redirect the network access request. Otherwise, step S610 is executed.

After receiving the network access request sent by the user terminal 300, the client terminal device 200 first checks whether the advertisement has been pushed to the user terminal 300. If the advertisement has been pushed, the user terminal 300 is excluded from advertising push and will no longer be pushed to the user terminal 300. Push advertisements, otherwise the user terminal 300 is not excluded from advertisement push, and advertisements need to be pushed to the user terminal 300.

In some embodiments of the present application, the client terminal device 200 determines whether the user terminal 300 is an advertisement push exclusion object through a whitelist method. The client terminal device 200 checks whether the user terminal 300 is in the push exclusion whitelist. If it is in the push exclusion whitelist, the advertisement will no longer be pushed. Otherwise, the advertisement will be pushed to the user terminal 300 .

The content included in the push exclusion whitelist may include but is not limited to: the identification, name, MAC address, network address, etc. of the user terminal 300.

Step S605: The client terminal device 200 redirects the network access request.

Here, if the client terminal device 200 determines that the user terminal 300 from which the received network access request comes does not belong to the advertisement push exclusion object, it needs to push the advertisement to the user terminal 300 and implement the advertisement push by redirecting the network access request.

When the client terminal device 200 redirects the network access request, it returns a network redirection packet to the user terminal 300 to inform the user terminal 300 that the location of the network resource requested has changed. The location change may be temporary or permanent. If the location change is temporary, the user terminal 300 can continue to access the original location. If the location change is permanent, the user terminal 300 uses the new location for access.

In some embodiments of the present application, the client terminal device 200 may determine redirection based on the protocol and/or port used by the network access request. For example, if the client terminal device 200 checks that the received network access request uses the HTTP protocol or the HTTPS protocol, the network access request will be redirected; or if it checks that the received network access request uses port 80 or 443, then the client terminal device 200 will redirect the received network access request. The network access request is redirected; or if it is detected that the received network access request uses the HTTP protocol or HTTPS protocol, and the corresponding port is port 80 or 443, the network access request is redirected, etc.

Here, the client terminal device 200 checks whether the protocol used in the network access request includes the HTTPS protocol, so that when the user terminal 300 sends a network access request using the HTTPS protocol, it can also trigger the advertisement push of the client terminal device 200, thereby expanding the coverage of the advertisement push. , making advertising reach a wider audience.

In some embodiments of the present application, the client terminal device 200 returns a redirection data packet to the user terminal 300, and the status code of the redirection data packet is set to a number indicating redirection. Here, the number indicating redirection in the redirection packet may be 301, 302, 303, 307, 308, etc. Among them, 301 and 302 are defined in HTTP protocol version 1.0, and 303, 307 and 308 are defined in HTTP protocol version 1.1. The 301 status code indicates that the network resource has been permanently moved to a new location and the new location should be requested for access. The 302 status code indicates that the location of the network resource has temporarily changed and the original location should continue to be used for access. The 303 status code indicates that other network resources should be checked for access. The 307 status code is similar to the 302 status code, except that the request method is not allowed to be changed when reissuing the network resource request. For example, another POST request should be used to repeat the original POST request. The 308 status code has a similar function to the 301 status code, except that the request method is not allowed to be changed when the network resource request is reissued.

In some embodiments of the present application, the status code in the redirection data packet sent by the client terminal device 200 is a 307 status code or a 302 status code to implement temporary redirection. Here, the location of the network resource accessed by the user terminal 300 has not changed. The client terminal device 200 returns a 307 status code or a 302 status code to inform the user terminal 300 to resend the access request to the network resource. The location of the network resource still uses the original Location. By using the 307 status code or the 302 status code, the client terminal device 200 can push advertisements to the user terminal 300 without intervening in the subsequent network access process of the user terminal 300, thereby simplifying the coordination process of advertisement push and avoiding excessive impact. User’s network access experience.

Step S606: The client terminal device 200 sends the advertisement to be pushed to the user terminal 300.

In some embodiments of the present application, the client terminal device 200 sets the advertisement to be pushed in a redirection data packet and sends the redirection data packet to the user terminal 300 . For example, the advertisement to be pushed can be used as the content of the redirection packet. Here, by combining the advertisement to be pushed with the redirection data packet, the transmission bandwidth of the redirection data packet can be fully utilized without consuming the computing resources and bandwidth resources required to send the advertisement to be pushed as a separate data packet. At the same time, it can improve The efficiency of advertising push.

In some embodiments of the present application, the client terminal device 200 can generate a corresponding advertising web page based on the advertisement to be pushed, and push the advertising web page to the user terminal 300. For example, if the advertisement to be pushed is in the form of a text message, the client terminal device 200 can generate an advertisement page based on the advertisement to be pushed and a preset web page template, and send the advertisement page to the user terminal 300 as the advertisement to be pushed.

Step S607: The user terminal 300 displays the advertisement to be pushed.

In some embodiments of the present application, the user terminal 300 receives the redirection data packet returned by the client terminal device 200, parses the content of the redirection data packet to obtain the advertisement to be pushed, and then displays the advertisement to be pushed to the user.

Specifically, the user terminal 300 can access the network through a browser, and the browser receives and parses the redirection data packet returned by the client terminal 200, and displays the obtained advertisement to be pushed.

In addition, if the advertisement to be pushed contains a network link to the advertising content, the user can access the specific content of the advertisement by clicking on the network link.

Step S608: The user terminal 300 returns the terminal identification to the client terminal device 200.

In some embodiments of the present application, after receiving and displaying the advertisement to be pushed, the user terminal 300 returns the terminal identification to the client terminal device 200, and the terminal identification serves as proof that the advertisement is pushed to the user terminal 300 for display.

Here, the terminal identification may include but is not limited to: the identification, name, MAC address, network address, etc. of the user terminal 300.

In some embodiments of the present application, the user terminal 300 may return the terminal identification to the client terminal device 200 according to the received user operation. The user's operation can be a user's operation on the keyboard, such as pressing the Enter key, pressing the space bar, etc., or it can be an operation on the mouse, such as clicking the left mouse button, clicking the right mouse button, or clicking the middle mouse button.

In some other embodiments of the present application, the advertising page received by the user terminal 300 may contain a script for returning the terminal identification. The script may trigger the return of the terminal identification through the user's operation on the advertising page elements, such as clicking a button on the advertising page, or The terminal identification can be returned automatically. For example, a timer can be set to return the terminal identification to the client terminal device 200 after a preset time.

Step S609: The client terminal device 200 determines the user terminal 300 as an advertisement push exclusion object according to the terminal identification.

After the client terminal device 200 receives the returned terminal identifier, it can be known that the user terminal 300 corresponding to the terminal identifier has received and displayed the advertisement to be pushed, thereby determining the user terminal 300 as an advertisement push exclusion object. The client terminal device 200 receives the user terminal 300 network access requests sent again will no longer push advertisements.

In some embodiments of the present application, after the client terminal device 200 determines the user terminal 300 as an advertisement push exclusion object, the client terminal device 200 adds the terminal identifier corresponding to the user terminal 300 to the advertisement push exclusion whitelist. When the client terminal device 200 receives a network access request from the user terminal 300 again, it determines that it is no longer necessary to push advertisements to the user terminal 300 based on the terminal identifier in the advertisement push exclusion whitelist.

Step S610: The client terminal device 200 processes the network access request.

Here, the client terminal device 200 checks the network access request from the user terminal 300 and finds that the user terminal 300 is excluded from advertising push and there is no need to push ads. Then the client terminal device 200 performs normal routing processing on the network access request. , for example, forward the network access request to the next-hop network device of the client terminal device 200 on the network access path.

In addition, in some embodiments of the present application, the client terminal device 200 can stop the corresponding advertisement push according to the advertisement cancellation instruction sent by the advertisement push server 100 and clear the content in the advertisement push exclusion whitelist. In this way, the client terminal device 200 can control advertisement push and better meet the advertisement push requirements of the advertisement push server 100 .

In some other embodiments of the present application, the client terminal device 200 can stop advertising pushing after the advertising pushing time reaches a preset time threshold, and clear the content in the advertising pushing exclusion whitelist. In this way, the client terminal device 200 can avoid continuing to push advertisements when the advertisement cancellation instruction is lost during network transmission, which can reduce related resource consumption and improve the user's network access experience.

According to an embodiment of the present application, an advertisement pushing device is also provided. As shown in Figure 7, the advertising push device includes:

The advertisement receiving module 701 is used to receive advertisements sent by the advertisement push server. The advertisements are determined by the advertisement push server according to the push strategy related to the client terminal device;

The request receiving module 702 is used to receive a network access request using the HTTP or HTTPS protocol sent by the user terminal;

The redirection module 703 is used to redirect the network access request and send advertisements to the user terminal together with the redirection.

Figure 8 shows a hardware structure block diagram of a mobile phone 300 used for an advertisement push method according to some embodiments of the present application. In Figure 8, similar components have the same reference numbers. As shown in Figure 8, the mobile phone 300 may include a processor 110, a power module 140, a memory 180, a camera 170, a mobile communication module 130, a wireless communication module 120, a sensor module 190, an audio module 150, an interface module 160, a button 101 and a display. Screen 102 etc.

The processor 110 may include one or more processing units, such as a central processing unit (CPU), an image processor (GPU), a digital signal processor (DSP), or a microprocessor. Processing modules or processing circuits such as MCU (Micro-programmed Control Unit), AI (Artificial Intelligence, artificial intelligence) processor or programmable logic device FPGA (Field Programmable Gate Array). Among them, different processing units can be independent devices or integrated in one or more processors.

Memory 180 can be used to store data, software programs and modules, and can be volatile memory (Volatile Memory), such as random access memory (Random-Access Memory, RAM); or non-volatile memory (Non-Volatile Memory), For example, read-only memory (Read-Only Memory, ROM), flash memory (Flash Memory), hard disk (Hard Disk Drive, HDD) or solid-state drive (Solid-State Drive, SSD); or a combination of the above types of memory, or It can also be a removable storage medium, such as a Secure Digital (SD) memory card.

Power module 140 may include a power supply, power management components, and the like. The power source can be a battery. The power management component is used to manage the charging of the power supply and the power supply from the power supply to other modules. The charging management module is used to receive charging input from the charger; the power management module is used to connect the power supply, the charging management module and the processor 110 .

The mobile communication module 130 may include, but is not limited to, an antenna, a power amplifier, a filter, a low noise amplifier (LNA), etc. The mobile communication module 130 can provide wireless communication solutions including 2G/3G/4G/5G applied on the mobile phone 300 . The mobile communication module 130 can receive electromagnetic waves through an antenna, perform filtering, amplification and other processing on the received electromagnetic waves, and transmit them to the modem processor for demodulation. The mobile communication module 130 can also amplify the signal modulated by the modem processor and convert it into electromagnetic waves through the antenna for radiation. In some embodiments, at least part of the functional modules of the mobile communication module 130 may be disposed in the processor 110 . In some embodiments, at least part of the functional modules of the mobile communication module 130 may be provided in the same device as at least part of the modules of the processor 110 .

The wireless communication module 120 may include an antenna, and implements the transmission and reception of electromagnetic waves via the antenna. The wireless communication module 120 can provide applications on the mobile phone 300 including Wireless Local Area Networks (WLAN) (such as Wireless Fidelity (Wi-Fi) network), Bluetooth (Bluetooth, BT), and Global Navigation Satellite System. (Global Navigation Satellite System, GNSS), Frequency Modulation (FM), Near Field Communication (NFC), Infrared (IR) and other wireless communication solutions. The mobile phone 300 can communicate with the network and other devices through wireless communication technology.

In some embodiments, the mobile communication module 130 and the wireless communication module 120 of the mobile phone 300 may also be located in the same module.

Camera 170 is used to capture still images or video. The optical image generated by the lens is projected onto the photosensitive element. The photosensitive element converts the optical signal into an electrical signal, and then passes the electrical signal to the ISP (Image Signal Processor) to convert it into a digital image signal. The mobile phone 300 can realize the shooting function through the ISP, camera 170, video codec, GPU (Graphic Processing Unit, graphics processor), display screen 102 and application processor.

Display 102 includes a display panel. The display panel can use a liquid crystal display (LCD), an organic light-emitting diode (OLED), an active-matrix organic light-emitting diode or an active-matrix organic light-emitting diode (Active-matrix Organic Lght). -emitting Diode, AMOLED), Flexible Light-emitting Diode (FLED), Mini LED, Micro LED, Micro OLED, Quantum Dot Light-emitting Diodes (QLED), etc.

The sensor module 190 may include a proximity light sensor, a pressure sensor, a gyroscope sensor, an air pressure sensor, a magnetic sensor, an acceleration sensor, a distance sensor, a fingerprint sensor, a temperature sensor, a touch sensor, an ambient light sensor, a bone conduction sensor, and the like.

The audio module 150 may convert digital audio information into an analog audio signal output, or convert an analog audio input into a digital audio signal. Audio module 150 may also be used to encode and decode audio signals. In some embodiments, the audio module 150 may be disposed in the processor 110 , or some functional modules of the audio module 150 may be disposed in the processor 110 . In some embodiments, audio module 150 may include speakers, earpieces, microphones, and headphone jacks.

The interface module 160 includes an external memory interface, a universal serial bus (Universal Serial Bus, USB) interface, a subscriber identification module (Subscriber Identification Module, SIM) card interface, etc. The external memory interface can be used to connect an external memory card, such as a Micro SD card, to expand the storage capacity of the mobile phone 300. The external memory card communicates with the processor 110 through the external memory interface to implement the data storage function. The universal serial bus interface is used by mobile phone 300 to communicate with other mobile phones. The subscriber identity module card interface is used to communicate with the SIM card installed in the mobile phone 300.

In some embodiments, the mobile phone 300 also includes buttons 101, motors, indicators, etc. Among them, the keys 101 may include volume keys, on/off keys, etc. The motor is used to make the mobile phone 300 produce a vibration effect. Indicators may include laser pointers, radio frequency indicators, LED indicators, etc.

It can be understood that the structure illustrated in the embodiment of the present invention does not constitute a specific limitation on the mobile phone 300. In other embodiments of the present application, the mobile phone 300 may include more or fewer components than shown in the figures, or combine some components, or split some components, or arrange different components. The components illustrated may be implemented in hardware, software, or a combination of software and hardware.

Various embodiments of the mechanisms disclosed in this application may be implemented in hardware, software, firmware, or a combination of these implementation methods. Embodiments of the present application may be implemented as a computer program or program code executing on a programmable system including at least one processor, a storage system (including volatile and non-volatile memory and/or storage elements) , at least one input device and at least one output device.

Program code may be applied to input instructions to perform the functions described herein and to generate output information. Output information can be applied to one or more output devices in a known manner. For the purposes of this application, a processing system includes any processor having a processor such as, for example, a Digital Signal Processor (DSP), a microcontroller, an Application Specific Integrated Circuit (ASIC), or a microprocessor. system.

Program code may be implemented in a high-level procedural language or an object-oriented programming language to communicate with the processing system. When necessary, assembly language or machine language can also be used to implement program code. In fact, the mechanisms described in this application are not limited to the scope of any particular programming language. In either case, the language may be a compiled or interpreted language.

In some cases, the disclosed embodiments may be implemented in hardware, firmware, software, or any combination thereof. The disclosed embodiments may also be implemented as instructions carried on or stored on one or more transitory or non-transitory machine-readable (e.g., computer-readable) storage media, which may be operated by one or more processors Read and execute. For example, instructions may be distributed over a network or through other computer-readable media. Thus, machine-readable media may include any mechanism for storing or transmitting information in a form readable by a machine (e.g., a computer), including, but not limited to, floppy disks, optical disks, optical disks, read-only memories (CD-ROMs), magnetic CD, Read Only Memory, ROM), random access memory (Random Access Memory, RAM), erasable programmable read only memory (Erasable Programmable Read Only Memory, EPROM), electrically erasable programmable read only memory (Electrically Erasable Programmable Read-Only Memory) , EEPROM), magnetic or optical card, flash memory, or tangible machine-readable memory used to transmit information (for example, carrier waves, infrared signals, digital signals, etc.) using electrical, optical, acoustic or other forms of propagation signals over the Internet. Thus, machine-readable media includes any type of machine-readable media suitable for storing or transmitting electronic instructions or information in a form readable by a machine (eg, computer).

In the drawings, some structural or methodological features may be shown in specific arrangements and/or orders. However, it should be understood that such specific arrangement and/or ordering may not be required. Rather, in some embodiments, the features may be arranged in a different manner and/or order than shown in the illustrative figures. Additionally, the inclusion of structural or methodological features in a particular figure is not meant to imply that such features are required in all embodiments, and in some embodiments these features may not be included or may be combined with other features.

It should be noted that each unit/module mentioned in each device embodiment of this application is a logical unit/module. Physically, a logical unit/module can be a physical unit/module, or it can be a physical unit/module. Part of the module can also be implemented as a combination of multiple physical units/modules. The physical implementation of these logical units/modules is not the most important. The combination of functions implemented by these logical units/modules is what solves the problem of this application. Key technical issues raised. In addition, in order to highlight the innovative part of this application, the above-mentioned equipment embodiments of this application do not introduce units/modules that are not closely related to solving the technical problems raised by this application. This does not mean that the above-mentioned equipment embodiments do not exist. Other units/modules.

It should be noted that in the examples and descriptions of this patent, relational terms such as first and second are only used to distinguish one entity or operation from another entity or operation, and do not necessarily require or imply There is no such actual relationship or sequence between these entities or operations. Furthermore, the terms "comprises," "comprises," or any other variations thereof are intended to cover a non-exclusive inclusion such that a process, method, article, or apparatus that includes a list of elements includes not only those elements, but also those not expressly listed other elements, or elements inherent to the process, method, article or equipment. Without further limitation, an element defined by the statement "comprises a" does not exclude the presence of additional identical elements in a process, method, article, or device that includes the stated element.

Although the present application has been illustrated and described with reference to certain preferred embodiments thereof, it will be understood by those of ordinary skill in the art that various changes may be made in form and detail without departing from the present invention. The spirit and scope of the application.

Claims (14)

1. An advertisement push method, used for client terminal devices, is characterized by including:

   Receive an advertisement sent by an advertisement push server, wherein the advertisement is determined by the advertisement push server according to a push policy related to the client terminal device;

   Receive network access requests sent by user terminals using HTTP or HTTPS protocols;

   The network access request is redirected, and the advertisement is sent to the user terminal together with the redirection.
2. The method according to claim 1, characterized in that receiving advertisements sent by the advertisement push server includes:

   Receive advertisements from ad push servers;

   Determine that the advertisement is sent by an advertisement push object that meets the preset conditions;

   Save said ad.
3. The method according to claim 2, wherein the preset condition includes that the advertisement push identifier corresponding to the advertisement is in a white list.
4. The method according to claim 1, characterized in that receiving a network access request using the HTTP or HTTPS protocol sent by the user terminal includes:

   Receive network access requests from user terminals using HTTP or HTTPS protocols;

   It is determined that the user terminal corresponding to the network access request does not belong to the advertisement push exclusion object.
5. The method according to claim 4, characterized in that sending the advertisement to the user terminal together with the redirection includes:

   Generate corresponding advertising web pages based on the advertisements;

   The advertising web page is sent to the user terminal together with the redirection, so that the user terminal displays the advertising web page and returns a terminal identification to the client terminal device.
6. The method of claim 5, further comprising:

   According to the received terminal identification, the user terminal is determined as an advertisement push exclusion object.
7. The method according to claim 1, characterized in that redirecting the network access request includes:

   A redirection data packet is generated according to the network access request, where the redirection data packet is used to inform the user terminal to resend the network access request.
8. The method according to claim 7, characterized in that redirecting the network access request and sending the advertisement to the user terminal together with the redirection includes:

   Set the response code of the redirection data packet to a 307 status code or a 302 status code, save the advertisement in the redirection data packet, and send the redirection data packet to the user terminal.
9. The method of claim 1, wherein the advertisement is sent to the client terminal device in the form of a text message.
10. The method according to claim 9, characterized in that the advertisement includes at least one of the following: text content and web link.
11. An advertising push device, characterized in that the device includes:

    An advertisement receiving module, configured to receive advertisements sent by the advertisement push server, wherein the advertisements are determined by the advertisement push server according to the push strategy related to the client terminal device;

    The request receiving module is used to receive network access requests using the HTTP or HTTPS protocol sent by the user terminal;

    A sending module, configured to redirect the network access request and send the advertisement to the user terminal together with the redirection.
12. A computer-readable storage medium, characterized in that instructions are stored on the computer-readable storage medium, and when the instructions are executed on a computer, they cause the computer to execute the advertisement push method described in any one of claims 1-10.
13. An electronic device, characterized by including:

    memory for storing instructions for execution by one or more processors of the electronic device, and,

    The processor is one of the processors of the electronic device, and is used to execute the advertisement pushing method described in any one of claims 1-10.
14. A computer program product, including a computer program/instruction, characterized in that when the computer program/instruction is executed by a processor, the advertisement pushing method according to any one of claims 1-10 is implemented.