WO2022018922A1 - Conversion device, conversion method, and recording medium - Google Patents

Conversion device, conversion method, and recording medium Download PDF

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Publication number
WO2022018922A1
WO2022018922A1 PCT/JP2021/016560 JP2021016560W WO2022018922A1 WO 2022018922 A1 WO2022018922 A1 WO 2022018922A1 JP 2021016560 W JP2021016560 W JP 2021016560W WO 2022018922 A1 WO2022018922 A1 WO 2022018922A1
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Prior art keywords
index
value
conversion
advertisement
grp
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PCT/JP2021/016560
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French (fr)
Japanese (ja)
Inventor
彰一 遠藤
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日本電気株式会社
Ｎｅｃソリューションイノベータ株式会社
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Priority to JP2022538589A priority Critical patent/JPWO2022018922A5/en
Publication of WO2022018922A1 publication Critical patent/WO2022018922A1/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the present invention relates to a conversion device, a conversion method, and a recording medium.
  • the number of impressions is used as an index (advertising index) for measuring the value of advertisements for programs distributed on the Internet.
  • the number of impressions is indicated by the number of times the CM (Commercial Message) delivered within the frame of the program (meaning the time from the start of one delivery of the program to the end of delivery) is viewed.
  • CM Common Message
  • the total number of times each commercial is viewed is the number of impressions of the program.
  • Patent Document 1 describes the calculation of an advertising effectiveness index based on the number of impressions.
  • the broadcasting station predicts the number of impressions for one CM for programs scheduled to be distributed in the future, with reference to the number of impressions of programs distributed in the past. Then, with the predicted number of impressions as one unit, a contract for CM distribution is made with the sponsor. The value obtained by multiplying the predicted value of the number of impressions for one CM and the number of contracted units with each other is hereinafter referred to as the number of contracted impressions.
  • the broadcasting station distributes commercials so that the number of impressions corresponding to the number of contracted units can be secured. For example, if the number of contract impressions is 500,000, the CM is distributed a plurality of times so that the actual value of the number of impressions is 500,000 or more.
  • GRP gross rating point
  • the GRP is the sum of the audience ratings of the commercials broadcast within the frame of the program for the number of times the commercials are broadcast.
  • the audience rating is the ratio of the number of households (or individuals) who have viewed a predetermined program or advertisement to the household (or individual) for which the audience rating is calculated.
  • the broadcasting station predicts the GRP for one CM for the program scheduled to be broadcast in the future with reference to the GRP of the program broadcasted in the past. Then, using the predicted GRP as one unit, a contract for CM broadcasting is made with the sponsor. In addition, commercials will be broadcast so that GRP for the number of contracted units can be secured.
  • the advertising index used differs between distribution on the Internet and broadcasting on broadcast waves.
  • the contract for the CM frame is based on the advertising index. Therefore, the broadcasting station cannot sell the CM frame for distribution on the Internet and the CM frame for broadcasting on the broadcast wave together. As a result, in the broadcasting station, different contracts are made for the distribution on the Internet and the broadcasting on the broadcast wave in the sale of the CM frame.
  • An object of the present invention is a value indicating an index related to viewing of an advertisement distributed on the Internet and a value indicating an index related to viewing an advertisement broadcast on a broadcast wave, and a value indicating one index is a value indicating an index of the other.
  • the conversion device has a receiving means for receiving a value before conversion indicating a first index for viewing an advertisement, and a converted value indicating a second index different from the first index. It is provided with an output means for converting the value before conversion and outputting information about the value after conversion, and the second index is an index used for an advertisement delivered on the Internet or a broadcast wave. It is characterized by being an index used for advertisements broadcast on the Internet.
  • the conversion method receives the value before conversion indicating the first index related to the viewing of the advertisement, and to the converted value indicating the second index different from the first index.
  • the value before conversion is converted, information about the value after conversion is output, and the second index is an index used for an advertisement delivered on the Internet or an advertisement broadcast on a broadcast wave. It is characterized by being an index used for.
  • the conversion program recorded on a computer-readable recording medium has a receiving function of receiving a value before conversion indicating a first index for viewing an advertisement on a computer, and the above-mentioned first.
  • the value before conversion is converted into the value after conversion indicating the second index different from the first index, and the output function to output the information about the value after conversion is realized, and the second index is the Internet. It is characterized in that it is an index used for an advertisement delivered in, or an index used for an advertisement broadcast on a broadcast wave.
  • a value indicating one index is a value indicating an index of the other. It becomes possible to convert to.
  • FIG. 1 shows a configuration example of the conversion device 10 of the present embodiment.
  • the conversion device 10 of the present embodiment includes a receiving unit 11 and an output unit 12.
  • the receiving unit 11 receives the value before conversion indicating the first index related to the viewing of the advertisement.
  • the output unit 12 converts the value before conversion into the value after conversion indicating the second index different from the first index. Further, the output unit 12 outputs information regarding the converted value.
  • the second index is an index used for advertisements distributed on the Internet or an index used for advertisements broadcast on broadcast waves.
  • the conversion device 10 receives the value before conversion indicating the first index related to the viewing of the advertisement, and the conversion device 10 shows the second index different from the first index after conversion. Convert the value before conversion to the value. Further, the conversion device 10 outputs information regarding the converted value.
  • the value before conversion indicating one index is converted to the value after conversion indicating the other index. Will be possible. Therefore, regarding the value indicating the index for viewing advertisements distributed on the Internet and the value indicating the index for viewing advertisements broadcast on broadcast waves, the value indicating one index should be converted to the value indicating the other index. Will be possible.
  • FIG. 2 shows an example of the operation of the conversion device 10 of the present embodiment.
  • the receiving unit 11 receives the value before conversion indicating the first index related to the viewing of the advertisement (step S101).
  • the output unit 12 converts the value before conversion into the value after conversion indicating the second index different from the first index. Further, the output unit 12 outputs information regarding the converted value (step S102).
  • the conversion device 10 receives the value before conversion indicating the first index regarding the viewing of the advertisement, and the second index different from the first index. Converts the value before conversion to the value after conversion. Further, the conversion device 10 outputs information regarding the converted value.
  • the value before conversion indicating one index can be converted to the converted value indicating the other index. It will be possible. Therefore, regarding the value indicating the index for viewing advertisements distributed on the Internet and the value indicating the index for viewing advertisements broadcast on broadcast waves, the value indicating one index should be converted to the value indicating the other index. Will be possible.
  • FIG. 3 shows a configuration example of a system including the conversion device 20 of the present embodiment.
  • the system including the conversion device 20 of the present embodiment includes the conversion device 20 and the display means 60. Further, the system including the conversion device 20 of the present embodiment may include at least one of the audience rating providing device 40 and the impression number providing device 50.
  • the conversion device 20, the impression number providing device 50, and the display means 60 are included in the commercial broadcasting system 70.
  • the commercial broadcasting system 70 is a system for managing broadcast programs, advertisements (CM), and the like.
  • the audience rating providing device 40 provides the actual value of the GRP of the program broadcast on the broadcast wave.
  • the audience rating providing device 40 may provide a predicted value of GRP of a program scheduled to be broadcast in the future.
  • GRP (gross rating point) is the sum of the ratings of advertisements broadcast within the frame of the program for the number of times the advertisements were broadcast.
  • the audience rating is the ratio of the number of households that have viewed the predetermined advertisement to the number of households for which the audience rating is calculated, or the number of individuals who have viewed the predetermined advertisement to the number of individuals for which the audience rating is calculated. It is a ratio.
  • the GRP may be calculated based on the household, or may be calculated for each viewer group in which the viewers are classified according to age, gender, etc., based on the individual viewers. Further, the GRP may be calculated for each program, or may be calculated for each broadcast of the advertisement.
  • the impression number providing device 50 provides an actual value of the number of impressions of a program distributed on the Internet. Further, the impression number providing device 50 may provide a predicted value of the impression number of the program scheduled to be delivered in the future.
  • the number of impressions is the sum of the number of times the advertisement delivered within the frame of the program delivered on the Internet was viewed and the number of times the advertisement was delivered.
  • the number of impressions may be aggregated based on households or individual viewers, and may be aggregated for each viewer group that classifies viewers by age, gender, or the like.
  • the number of impressions may be aggregated for each program, or may be aggregated for each delivery of the advertisement.
  • the system including the conversion device 20 of the present embodiment can be easily constructed. There is a merit. Further, since the number of impressions can be provided in the commercial broadcasting system 70 installed in the station building of the broadcasting station, there is an advantage from the viewpoint of security.
  • the display means 60 displays according to an instruction from the conversion device 20.
  • the display means 60 may include a display or the like as an output device, or may include a touch panel or the like as an input / output device.
  • FIG. 4 shows a configuration example of the conversion device 20 of the present embodiment.
  • the conversion device 20 includes a receiving unit 11, an output unit 12, and a display control unit 23.
  • the receiving unit 11 receives the value before conversion.
  • the value before conversion indicates the first index regarding the viewing of the advertisement.
  • the value before conversion is, for example, the actual value of the number of impressions of a program or advertisement distributed on the Internet.
  • the value before conversion may be a predicted value of the number of impressions of a program or advertisement delivered on the Internet.
  • the first indicator is the number of impressions.
  • the value before conversion may be, for example, the actual value of the GRP of a program or advertisement broadcast on a broadcast wave.
  • the value before conversion may be a predicted value of GRP of a program or advertisement broadcast on a broadcast wave.
  • the first indicator is GRP.
  • the output unit 12 converts the value before conversion into the value after conversion indicating the second index.
  • the second index is an index related to the viewing of advertisements, but is different from the first index.
  • the output unit 12 converts an actual value or a predicted value (value before conversion) of the number of impressions of a program or advertisement distributed on the Internet into a converted value corresponding to GRP.
  • the output unit 12 converts the actual value or predicted value (value before conversion) of the GRP of the program or advertisement broadcast on the broadcast wave into the converted value corresponding to the number of impressions.
  • the output unit 12 outputs the information regarding the converted value to the display control unit 23.
  • the display control unit 23 causes the display means 60 to display information regarding the converted value.
  • the receiving unit 11 may further receive a second index value indicating the second index.
  • the second index value is the broadcast wave. May indicate the GRP of a given program or advertisement broadcast on.
  • the second index value when the value before conversion indicates the GRP of the program or advertisement broadcast on the broadcast wave, and the value after conversion is the value obtained by converting the value before conversion to the number of impressions, the second index value. May indicate the number of impressions of a given program or advertisement delivered on the Internet.
  • the output unit 12 may output a second index value in addition to the converted value. Further, the output unit 12 may output the calculation result of the converted value and the second index value as the information regarding the converted value.
  • the calculation result is, for example, a value obtained by adding the converted value and the second index value.
  • the calculation result is the difference between the converted value and the second index value, the ratio of the second index value to the converted value, the ratio of the converted value to the second index value, and the like. You may.
  • the value after conversion is the value before conversion converted into the second index, and the second index value is the value indicating the second index. As described above, since the converted value and the second index value are both values indicating the second index, operations such as addition, subtraction, and division can be performed.
  • the value before conversion indicates the number of impressions of the advertisement delivered on the Internet
  • the value after conversion is the value obtained by converting the value before conversion to GRP equivalent.
  • the second index value indicates the GRP of the advertisement broadcast by the broadcast wave.
  • the value obtained by adding the converted value and the second index value is also a value indicating GRP. That is, in this case, the output unit 12 can output a value obtained by adding the GRP conversion value of the advertisement delivered on the Internet and the GRP of the advertisement broadcast on the broadcast wave.
  • the broadcasting station broadcasts, for example, the frame of the advertisement delivered on the Internet and the broadcast wave. It will be possible to sell the advertising space to be sold together. For example, it is possible to make a contract with the total value of the GRP distributed on the Internet and the GRP broadcasted on the broadcast wave as a contract GRP. Then, the advertisement can be distributed on the Internet and broadcast on the broadcast wave so that the total value of the GRP distributed on the Internet and the GRP broadcasted on the broadcast wave reaches the contracted GRP.
  • the value before conversion indicates the number of impressions of advertisements delivered on the Internet, and the case where the second index is GRP will be described.
  • GRP is calculated by adding up the ratio (percentage) of the number of households (or individuals) who have viewed the advertisement to the number of households (or individuals) for which the audience rating is calculated for the number of times the advertisement is broadcast.
  • the output unit 12 of the present embodiment uses the number of impressions instead of the number of households (or individuals) who have viewed the advertisement. Further, the output unit 12 of the present embodiment uses the reference number (reference number in the delivery area) in the area (delivery area) to which the advertisement is delivered, instead of the number of households (or individuals) for which the audience rating is calculated. Then, the number of impressions is converted to the equivalent of GRP. The conversion formula in this case is shown in Equation 1.
  • Value after conversion Value before conversion / Standard number in distribution area x 100 (Equation 1) That is, the output unit 12 can calculate the converted value (equivalent to GRP) by calculating the ratio of the value before conversion (number of impressions) to the reference number in the distribution area.
  • the standard number in the distribution area is a value that is the standard for the number of viewers in the area to which the advertisement is distributed.
  • the reference number in the distribution area may be, for example, the number of population in the distribution area.
  • the output unit 12 can obtain the number of population in the distribution area from, for example, demographic data held by the commercial broadcasting system 70. Further, the reference number in the distribution area may be the number of terminals existing in the distribution area that can view the advertisement distributed on the Internet, or an estimated value thereof. For example, the output unit 12 estimates the number of terminals that can view advertisements distributed on the Internet by multiplying the number of viewable terminals nationwide by the ratio of the number of people in the distribution area to the number of people nationwide. Can be done.
  • the converted value may be calculated based on the household, or may be calculated for each viewer group in which the viewers are classified according to age, gender, etc., based on the individual viewers.
  • the output unit 12 may use the number of households in the distribution area as the reference number in the distribution area.
  • the output unit 12 may use the number of population of the viewer group in the distribution area as the reference number in the distribution area.
  • the value before conversion (the number of impressions) may also be aggregated based on the household or individual viewers, and may be aggregated for each viewer group.
  • the value before conversion indicates the GRP of the advertisement broadcast on the broadcast wave and the second index is the number of impressions will be described.
  • the number of impressions is calculated by adding up the number of times the advertisement has been viewed and the number of times the advertisement has been delivered. Further, the GRP is a value obtained by adding up the ratio of the number of households (or individuals) who have viewed the advertisement to the number of households (or individuals) for which the audience rating is calculated for the number of times the advertisement is broadcast.
  • the output unit 12 of the present embodiment converts the number of impressions into GRP equivalent by using the reference number in the broadcast target area of the advertisement (reference number in the broadcast area) in order to convert the ratio into the number of views. do.
  • the conversion formula in this case is shown in Equation 2.
  • Value after conversion Value before conversion x Standard number in broadcasting area / 100 (Equation 2) That is, the output unit 12 can calculate the converted value (corresponding to the number of impressions) by multiplying the value before conversion (GRP) by the reference number in the broadcasting area.
  • the standard number in the distribution area is a value that is the standard for the number of viewers in the area where the advertisement is broadcast.
  • the reference number in the broadcasting area may be, for example, the number of population in the broadcasting area. Further, the reference number in the broadcast area may be the number of terminals existing in the broadcast area that can watch the broadcast by the broadcast wave, or an estimated value thereof.
  • the output unit 12 can estimate the number of terminals that can watch broadcasts by broadcasting waves by multiplying the number of viewable terminals nationwide by the ratio of the number of people in the broadcasting area to the number of people nationwide. ..
  • the converted value may be calculated based on the household or the individual viewer, and may be calculated for each viewer group.
  • the output unit 12 may use the number of households in the broadcasting area as the reference number in the broadcasting area.
  • the output unit 12 may use the number of population of the viewer group in the broadcasting area as the reference number in the broadcasting area.
  • the value before conversion (GRP) may also be aggregated based on the household, or may be aggregated for each viewer group based on the individual viewer.
  • the display control unit 23 of the present embodiment causes the display means 60 to display information regarding the converted value.
  • FIG. 5 shows an example of display of the display means 60.
  • the display control unit 23 associates the information regarding the converted value with the program and displays it on the display means 60.
  • the horizontal axis indicates the day of the week and the vertical axis indicates the program classification.
  • the upper part of each program frame shows the GRP of broadcasting by broadcast wave.
  • the lower part shows the value obtained by converting the number of impressions delivered on the Internet into GRP.
  • the display control unit 23 may display the actual value of GRP and the value obtained by converting the actual value of the number of impressions into GRP on the display means 60, or display the predicted value of GRP and the predicted value of the number of impressions on the GRP.
  • the value converted to may be displayed on the display means 60.
  • FIG. 6 shows another example of displaying information regarding the converted value.
  • the value after conversion in addition to the GRP (second index value) of broadcasting by broadcast wave and the value obtained by converting the number of impressions of Internet distribution into GRP (value after conversion), the value after conversion and the first value.
  • the total with the second index value is displayed.
  • the display control unit 23 may display only the sum of the converted value and the second index value on the display means 60.
  • FIG. 7 shows another example of displaying information regarding the converted value.
  • the second index is the number of impressions.
  • the drop-down box at the top of the table switches between GRP display and impression number display.
  • the output unit 12 of the conversion device 20 converts the number of impressions delivered on the Internet into a value equivalent to GRP.
  • the output unit 12 of the conversion device 20 converts the GRP of broadcasting by the broadcast wave into a value corresponding to the number of impressions.
  • the display control unit 23 displays the GRP and the number of impressions on the display means 60 in association with the program, but it may be displayed by a method not associated with the program. ..
  • the display control unit 23 associates the information on the converted value with the program and displays it on the display means 60, so that the user can easily grasp the information on the converted value. There are merits.
  • the conversion device 20 receives the value before conversion indicating the first index related to the viewing of the advertisement, and the conversion device 20 shows the second index different from the first index after conversion. Convert the value before conversion to the value. Further, the conversion device 20 outputs information regarding the converted value.
  • the value before conversion indicating one index can be converted to the converted value indicating the other index. It will be possible. Therefore, regarding the value indicating the index for viewing advertisements distributed on the Internet and the value indicating the index for viewing advertisements broadcast on broadcast waves, the value indicating one index should be converted to the value indicating the other index. Will be possible.
  • FIGS. 8 and 9 show an operation example of the conversion device 20 of the present embodiment.
  • FIG. 8 is an operation example when the number of impressions is converted into GRP.
  • FIG. 9 is an operation example when GRP is converted into the number of impressions.
  • FIG. 8 will be described.
  • the receiving unit 11 receives the value before conversion indicating the number of impressions of the program distributed on the Internet (step S201). Further, the receiving unit 11 may receive a second index value indicating the GRP of the program broadcast on the broadcast wave.
  • the output unit 12 converts the value before conversion into the converted value indicating GRP based on Equation 1 (step S202). Then, the output unit 12 outputs the converted value. Further, the output unit 12 may output the calculation result of the converted value and the second index value.
  • the display control unit 23 causes the display means 60 to display the converted value (step S203). Further, the display control unit 23 may display the GRP (second index value) of the program broadcast on the broadcast wave and the calculation result of the converted value and the second index value on the display means 60. ..
  • FIG. 9 will be described.
  • the receiving unit 11 receives the value before conversion indicating the GRP of the program broadcast on the broadcast wave (step S301). Further, the receiving unit 11 may receive a second index value indicating the number of impressions of the program distributed on the Internet.
  • the output unit 12 converts the value before conversion into the converted value indicating the number of impressions based on Equation 2 (step S302). Then, the output unit 12 outputs the converted value. Further, the output unit 12 may output the calculation result of the converted value and the second index value.
  • the display control unit 23 causes the display means 60 to display the converted value (step S303). Further, the display control unit 23 may display the second index value indicating the number of impressions of the program distributed on the Internet and the calculation result of the converted value and the second index value on the display means 60. ..
  • the conversion device 20 receives the value before conversion indicating the first index regarding the viewing of the advertisement, and the second index different from the first index. Converts the value before conversion to the value after conversion. Further, the conversion device 20 outputs information regarding the converted value.
  • the value before conversion indicating one index can be converted to the converted value indicating the other index. It will be possible. Therefore, regarding the value indicating the index for viewing advertisements distributed on the Internet and the value indicating the index for viewing advertisements broadcast on broadcast waves, the value indicating one index should be converted to the value indicating the other index. Will be possible.
  • the conversion device may be realized by using at least two or more information processing devices physically or functionally. Further, the conversion device may be realized as a dedicated device, or a general-purpose device may be used. Further, only a part of the functions of the conversion device may be realized by using the information processing device.
  • FIG. 10 is a diagram schematically showing a hardware configuration example of an information processing device that can realize the conversion device of each embodiment of the present invention.
  • the information processing device 90 includes a communication interface 91, an input / output interface 92, an arithmetic unit 93, a storage device 94, a non-volatile storage device 95, and a drive device 96.
  • the receiving unit 11 in FIG. 1 can be realized by the communication interface 91, and the output unit 12 can be realized by the arithmetic unit 93.
  • the communication interface 91 is a communication means for the conversion device of each embodiment to communicate with an external device at least one of wired and wireless.
  • the conversion device may be connected so as to be able to communicate with each other via the communication interface 91.
  • the input / output interface 92 is a man-machine interface such as a keyboard as an example of an input device and a display as an output device.
  • the arithmetic unit 93 is realized by, for example, an arithmetic processing unit such as a CPU (Central Processing Unit) or a microprocessor, or a plurality of electric circuits.
  • the arithmetic unit 93 can, for example, read various programs stored in the non-volatile storage device 95 into the storage device 94 and execute processing according to the read programs.
  • the storage device 94 is a memory device such as a RAM (RandomAccessMemory) that can be referenced from the arithmetic unit 93, and stores programs, various data, and the like.
  • the storage device 94 may be a volatile memory device.
  • the non-volatile storage device 95 is a non-volatile storage device such as a ROM (Read Only Memory), a flash memory, etc., and can store various programs, data, and the like.
  • ROM Read Only Memory
  • flash memory etc.
  • the drive device 96 is, for example, a device that processes data reading and data writing recorded on a recording medium 97, which will be described later.
  • the recording medium 97 is an arbitrary recording medium capable of recording data, such as an optical disk, a magneto-optical disk, or a semiconductor flash memory.
  • a conversion device is configured by the information processing device 90 illustrated in FIG. 10, and a program capable of realizing the functions described in each of the above embodiments is supplied to the conversion device. It may be realized by.
  • the embodiment can be realized by the arithmetic unit 93 executing the program supplied to the conversion unit. It is also possible to configure some functions of the information processing apparatus 90, not all of the conversion apparatus.
  • the program may be recorded in the recording medium 97, and the program may be appropriately stored in the non-volatile storage device 95 at the shipping stage, the operation stage, or the like of the conversion device.
  • a method of installing the program in the conversion device using an appropriate jig may be adopted at the manufacturing stage before shipment, the operation stage, or the like.
  • a general procedure such as a method of downloading from the outside via a communication line such as the Internet may be adopted.
  • the second index is a conversion device characterized by being an index used for an advertisement delivered on the Internet or an index used for an advertisement broadcast on a broadcast wave.
  • the output means calculates the ratio of the value before conversion to the reference number in the delivery area, which is the reference value of the number of views in the delivery area of the advertisement delivery target.
  • the conversion device according to Appendix 2 wherein the converted value is calculated.
  • the reference number in the distribution area is characterized by being a value based on any one or more of the number of population, the number of households, the number of population of the viewer group, and the number of viewable terminals in the distribution area.
  • the first index is GRP
  • the value before conversion indicates the GRP of the advertisement broadcast on the broadcast wave
  • the second index is the number of impressions.
  • the output means multiplies the value before conversion by the reference number in the broadcasting area, which is the reference value of the number of viewers in the broadcasting area of the advertisement to be broadcast.
  • the conversion device according to Appendix 5, characterized in that the converted value is calculated.
  • the reference number in the broadcasting area is characterized by being a value based on any one or more of the number of population, the number of households, the number of population of the viewer group, and the number of viewable terminals in the broadcasting area.
  • the first index and the second index are characterized in that they are at least one of an index calculated based on a household and an index calculated for each viewer group that classifies viewers.
  • the conversion device according to any one of Supplementary note 1 to Supplementary note 7.
  • the receiving means further receives a second index value indicating the second index, and receives the second index value.
  • the conversion device according to Appendix 9, wherein the display control means causes the display means to display the converted value and the second index value.
  • the receiving means further receives a second index value indicating the second index, and receives the second index value.
  • the output means outputs the calculation result of the converted value and the second index value as information regarding the converted value.
  • the conversion device according to Appendix 9, wherein the display control means causes the display means to display the calculation result.
  • the second index value indicates the GRP of the advertisement broadcast on the broadcast wave.
  • the second index is a conversion method characterized by being an index used for an advertisement delivered on the Internet or an index used for an advertisement broadcast on a broadcast wave.
  • the reference number in the distribution area is characterized by being a value based on any one or more of the number of population, the number of households, the number of population of the viewer group, and the number of viewable terminals in the distribution area.
  • the reference number in the broadcasting area is characterized by being a value based on any one or more of the number of population, the number of households, the number of population of the viewer group, and the number of viewable terminals in the broadcasting area.
  • the first index and the second index are characterized in that they are at least one of an index calculated based on a household and an index calculated for each viewer group that classifies viewers.
  • the conversion method according to any one of Supplementary note 13 to Supplementary note 19.
  • the second index value indicates the GRP of the advertisement broadcast on the broadcast wave.
  • the reception function to receive the value before conversion, which indicates the first index for viewing advertisements, It realizes an output function that converts the value before conversion to the value after conversion indicating the second index different from the first index and outputs the information about the value after conversion.
  • the second index is a computer that records a conversion program, which is an index used for an advertisement delivered on the Internet or an index used for an advertisement broadcast on a broadcast wave.
  • a readable recording medium is an example of a conversion program.
  • the output function calculates the ratio of the value before conversion to the reference number in the distribution area, which is the reference value of the number of views in the distribution area of the advertisement distribution target.
  • the reference number in the distribution area is characterized by being a value based on any one or more of the number of population, the number of households, the number of population of the viewer group, and the number of viewable terminals in the distribution area.
  • the reference number in the broadcasting area is characterized by being a value based on any one or more of the number of population, the number of households, the number of population of the viewer group, and the number of viewable terminals in the broadcasting area.
  • the first index and the second index are characterized in that they are at least one of an index calculated based on a household and an index calculated for each viewer group that classifies viewers.
  • Appendix 33 A computer-readable recording medium on which the conversion program according to any one of Supplementary Provisions 25 to 32 is recorded, which further realizes a display control function for displaying information on the converted value on a display means on a computer.
  • the receiving function further receives a second index value indicating the second index.
  • the display control function is a computer-readable recording medium on which the conversion program according to Appendix 33 is recorded, wherein the converted value and the second index value are displayed on the display means.
  • the receiving function further receives a second index value indicating the second index.
  • the output function outputs the calculation result of the converted value and the second index value as information regarding the converted value.
  • the display control function is a computer-readable recording medium on which the conversion program according to Appendix 33 is recorded, wherein the calculation result is displayed on the display means.
  • the second index value indicates the GRP of the advertisement broadcast on the broadcast wave.
  • the first index is GRP
  • the second index value is readable by a computer recording the conversion program according to Appendix 34 or Appendix 35, which indicates the number of impressions of an advertisement delivered on the Internet. Recording medium.

Abstract

Regarding a value indicating an index pertaining to viewing of advertisement distributed through the Internet and a value indicating an index pertaining to viewing of advertisement broadcasted through broadcast waves, the present invention enables conversion of a value indicating one of the indices into a value indicating the other index. In order to do so, the present invention involves receiving a value before conversion indicating a first index pertaining to viewing of advertisement, converting the value before conversion into a value after conversion indicating a second index different from the first index, and outputting information about the value after conversion. The second index is an index to be used for advertisement distributed through the Internet or an index used for advertisement broadcasted through broadcast waves.

Description

換算装置、換算方法および記録媒体Conversion device, conversion method and recording medium
　本発明は、換算装置、換算方法および記録媒体に関する。 The present invention relates to a conversion device, a conversion method, and a recording medium.
　インターネットで配信される番組の広告の価値を計るための指標（広告指標）として、インプレッション数が使用されている。 The number of impressions is used as an index (advertising index) for measuring the value of advertisements for programs distributed on the Internet.
　インプレッション数は、その番組の枠内（その番組の一度の配信開始から配信終了までの時間をいう）に配信されたＣＭ（Commercial Message）が視聴された回数で示される。番組の枠内でＣＭが複数回配信される場合には、各ＣＭが視聴された回数の合計が、その番組のインプレッション数となる。 The number of impressions is indicated by the number of times the CM (Commercial Message) delivered within the frame of the program (meaning the time from the start of one delivery of the program to the end of delivery) is viewed. When a commercial is distributed a plurality of times within the frame of a program, the total number of times each commercial is viewed is the number of impressions of the program.
　たとえば、特許文献１には、インプレッション数による広告効果指標の算出について記載されている。 For example, Patent Document 1 describes the calculation of an advertising effectiveness index based on the number of impressions.
　放送局では、インターネット配信におけるＣＭ枠を販売する場合、過去に配信された番組のインプレッション数を参考にして、将来配信する予定の番組について、ＣＭ１回分のインプレッション数を予測する。そして、予測されたインプレッション数を１口として、スポンサーとの間でＣＭ配信の契約を行う。ＣＭ１回分のインプレッション数の予測値と契約口数とを互いに乗算した値を、以降、契約インプレッション数という。また、放送局は、契約口数分のインプレッション数を確保できるように、ＣＭを配信する。たとえば、契約インプレッション数が５０万回であれば、インプレッション数の実績値が５０万回以上になるように、複数回ＣＭを配信する。 When selling CM slots for Internet distribution, the broadcasting station predicts the number of impressions for one CM for programs scheduled to be distributed in the future, with reference to the number of impressions of programs distributed in the past. Then, with the predicted number of impressions as one unit, a contract for CM distribution is made with the sponsor. The value obtained by multiplying the predicted value of the number of impressions for one CM and the number of contracted units with each other is hereinafter referred to as the number of contracted impressions. In addition, the broadcasting station distributes commercials so that the number of impressions corresponding to the number of contracted units can be secured. For example, if the number of contract impressions is 500,000, the CM is distributed a plurality of times so that the actual value of the number of impressions is 500,000 or more.
　一方、放送波で放送される番組については、広告指標として、ＧＲＰ（延べ視聴率：gross rating point）が使用されている。ＧＲＰは、番組の枠内で放送されたＣＭの視聴率を、ＣＭが放送された回数分合算したものである。視聴率は、所定の番組や広告を視聴した世帯（または個人）の数の、視聴率算出対象の世帯（または個人）に対する割合である。 On the other hand, for programs broadcast on broadcast waves, GRP (gross rating point) is used as an advertising index. The GRP is the sum of the audience ratings of the commercials broadcast within the frame of the program for the number of times the commercials are broadcast. The audience rating is the ratio of the number of households (or individuals) who have viewed a predetermined program or advertisement to the household (or individual) for which the audience rating is calculated.
　そして、放送局では、放送波による放送のＣＭ枠を販売する場合、過去に放送された番組のＧＲＰを参考にして、将来放送する予定の番組について、ＣＭ１回分のＧＲＰを予測する。そして、予測したＧＲＰを１口として、スポンサーとの間でＣＭ放送の契約を行う。また、契約口数分のＧＲＰを確保できるように、ＣＭを放送する。 Then, when selling a CM frame for broadcasting by broadcasting waves, the broadcasting station predicts the GRP for one CM for the program scheduled to be broadcast in the future with reference to the GRP of the program broadcasted in the past. Then, using the predicted GRP as one unit, a contract for CM broadcasting is made with the sponsor. In addition, commercials will be broadcast so that GRP for the number of contracted units can be secured.
特開２０１０－２６２６３３号公報Japanese Unexamined Patent Publication No. 2010-262633
　しかし、上述のように、インターネットでの配信と放送波での放送とでは、使用される広告指標が異なる。また、ＣＭ枠の契約は広告指標に基づいている。そのため、放送局では、インターネットでの配信のＣＭ枠と放送波での放送のＣＭ枠とをまとめて販売することができない。その結果、放送局では、ＣＭ枠の販売において、インターネットでの配信と放送波での放送とで、別の契約が行われている。 However, as mentioned above, the advertising index used differs between distribution on the Internet and broadcasting on broadcast waves. In addition, the contract for the CM frame is based on the advertising index. Therefore, the broadcasting station cannot sell the CM frame for distribution on the Internet and the CM frame for broadcasting on the broadcast wave together. As a result, in the broadcasting station, different contracts are made for the distribution on the Internet and the broadcasting on the broadcast wave in the sale of the CM frame.
　本発明の目的は、インターネットで配信される広告の視聴に関する指標を示す値と放送波で放送される広告の視聴に関する指標を示す値とに関し、一方の指標を示す値を他方の指標を示す値へ換算することを可能にする、換算装置、換算方法および記録媒体を提供することにある。 An object of the present invention is a value indicating an index related to viewing of an advertisement distributed on the Internet and a value indicating an index related to viewing an advertisement broadcast on a broadcast wave, and a value indicating one index is a value indicating an index of the other. To provide a conversion device, conversion method and recording medium that enable conversion to.
　本発明の一態様において、換算装置は、広告の視聴に関する第一の指標を示す換算前の値を受信する受信手段と、前記第一の指標と異なる第二の指標を示す換算後の値へ前記換算前の値を換算し、前記換算後の値に関する情報を出力する出力手段とを備え、前記第二の指標は、インターネットで配信される広告に対して使用される指標、または、放送波で放送される広告に対して使用される指標であることを特徴とする。 In one aspect of the present invention, the conversion device has a receiving means for receiving a value before conversion indicating a first index for viewing an advertisement, and a converted value indicating a second index different from the first index. It is provided with an output means for converting the value before conversion and outputting information about the value after conversion, and the second index is an index used for an advertisement delivered on the Internet or a broadcast wave. It is characterized by being an index used for advertisements broadcast on the Internet.
　また、本発明の他の態様において、換算方法は、広告の視聴に関する第一の指標を示す換算前の値を受信し、前記第一の指標と異なる第二の指標を示す換算後の値へ前記換算前の値を換算し、前記換算後の値に関する情報を出力し、前記第二の指標は、インターネットで配信される広告に対して使用される指標、または、放送波で放送される広告に対して使用される指標であることを特徴とする。 Further, in another aspect of the present invention, the conversion method receives the value before conversion indicating the first index related to the viewing of the advertisement, and to the converted value indicating the second index different from the first index. The value before conversion is converted, information about the value after conversion is output, and the second index is an index used for an advertisement delivered on the Internet or an advertisement broadcast on a broadcast wave. It is characterized by being an index used for.
　また、本発明の他の態様において、コンピュータ読み取り可能な記録媒体に記録された換算プログラムは、コンピュータに、広告の視聴に関する第一の指標を示す換算前の値を受信する受信機能と、前記第一の指標と異なる第二の指標を示す換算後の値へ前記換算前の値を換算し、前記換算後の値に関する情報を出力する出力機能とを実現させ、前記第二の指標は、インターネットで配信される広告に対して使用される指標、または、放送波で放送される広告に対して使用される指標であることを特徴とする。 Further, in another aspect of the present invention, the conversion program recorded on a computer-readable recording medium has a receiving function of receiving a value before conversion indicating a first index for viewing an advertisement on a computer, and the above-mentioned first. The value before conversion is converted into the value after conversion indicating the second index different from the first index, and the output function to output the information about the value after conversion is realized, and the second index is the Internet. It is characterized in that it is an index used for an advertisement delivered in, or an index used for an advertisement broadcast on a broadcast wave.
　本発明によれば、インターネットで配信される広告の視聴に関する指標を示す値と放送波で放送される広告の視聴に関する指標を示す値とに関し、一方の指標を示す値を他方の指標を示す値へ換算することが可能になる。 According to the present invention, regarding a value indicating an index related to viewing of an advertisement distributed on the Internet and a value indicating an index related to viewing an advertisement broadcast on a broadcast wave, a value indicating one index is a value indicating an index of the other. It becomes possible to convert to.
本発明の第一の実施形態の換算装置の構成例を示す図である。It is a figure which shows the structural example of the conversion apparatus of the 1st Embodiment of this invention. 本発明の第一の実施形態の換算装置の動作例を示す図である。It is a figure which shows the operation example of the conversion apparatus of 1st Embodiment of this invention. 本発明の第二の実施形態の換算装置を含むシステムの構成例を示す図である。It is a figure which shows the structural example of the system which includes the conversion apparatus of the 2nd Embodiment of this invention. 本発明の第二の実施形態の換算装置の構成例を示す図である。It is a figure which shows the structural example of the conversion apparatus of the 2nd Embodiment of this invention. 本発明の第二の実施形態の換算装置が表示手段に表示させる表示の例を示す図である。It is a figure which shows the example of the display which the conversion apparatus of the 2nd Embodiment of this invention displays on a display means. 本発明の第二の実施形態の換算装置が表示手段に表示させる表示の例を示す図である。It is a figure which shows the example of the display which the conversion apparatus of the 2nd Embodiment of this invention displays on a display means. 本発明の第二の実施形態の換算装置が表示手段に表示させる表示の例を示す図である。It is a figure which shows the example of the display which the conversion apparatus of the 2nd Embodiment of this invention displays on a display means. 本発明の第二の実施形態の換算装置の動作例を示す図である。It is a figure which shows the operation example of the conversion apparatus of the 2nd Embodiment of this invention. 本発明の第二の実施形態の換算装置の動作例を示す図である。It is a figure which shows the operation example of the conversion apparatus of the 2nd Embodiment of this invention. 本発明の各実施形態のハードウェア構成例を示す図である。It is a figure which shows the hardware configuration example of each embodiment of this invention.
　［第一の実施形態］
　本発明の第一の実施形態について説明する。 [First Embodiment]
The first embodiment of the present invention will be described.
　図１に本実施形態の換算装置１０の構成例を示す。本実施形態の換算装置１０は、受信部１１と出力部１２とを含む。 FIG. 1 shows a configuration example of the conversion device 10 of the present embodiment. The conversion device 10 of the present embodiment includes a receiving unit 11 and an output unit 12.
　受信部１１は、広告の視聴に関する第一の指標を示す換算前の値を受信する。出力部１２は、第一の指標と異なる第二の指標を示す換算後の値へ換算前の値を換算する。また、出力部１２は、換算後の値に関する情報を出力する。なお、第二の指標は、インターネットで配信される広告に対して使用される指標、または、放送波で放送される広告に対して使用される指標である。 The receiving unit 11 receives the value before conversion indicating the first index related to the viewing of the advertisement. The output unit 12 converts the value before conversion into the value after conversion indicating the second index different from the first index. Further, the output unit 12 outputs information regarding the converted value. The second index is an index used for advertisements distributed on the Internet or an index used for advertisements broadcast on broadcast waves.
　このように換算装置１０を構成することによって、換算装置１０は、広告の視聴に関する第一の指標を示す換算前の値を受信し、第一の指標と異なる第二の指標を示す換算後の値へ換算前の値を換算する。また、換算装置１０は、換算後の値に関する情報を出力する。これにより、インターネットでの配信で使用される指標および放送波での放送で使用される指標のうち、一方の指標を示す換算前の値を、他方の指標を示す換算後の値に換算することが可能になる。そのため、インターネットで配信される広告の視聴に関する指標を示す値と放送波で放送される広告の視聴に関する指標を示す値とに関し、一方の指標を示す値を他方の指標を示す値へ換算することが可能になる。 By configuring the conversion device 10 in this way, the conversion device 10 receives the value before conversion indicating the first index related to the viewing of the advertisement, and the conversion device 10 shows the second index different from the first index after conversion. Convert the value before conversion to the value. Further, the conversion device 10 outputs information regarding the converted value. As a result, of the indicators used for distribution on the Internet and the indicators used for broadcasting on broadcast waves, the value before conversion indicating one index is converted to the value after conversion indicating the other index. Will be possible. Therefore, regarding the value indicating the index for viewing advertisements distributed on the Internet and the value indicating the index for viewing advertisements broadcast on broadcast waves, the value indicating one index should be converted to the value indicating the other index. Will be possible.
　次に、図２に本実施形態の換算装置１０の動作の例を示す。 Next, FIG. 2 shows an example of the operation of the conversion device 10 of the present embodiment.
　受信部１１は、広告の視聴に関する第一の指標を示す換算前の値を受信する（ステップＳ１０１）。出力部１２は、第一の指標と異なる第二の指標を示す換算後の値へ換算前の値を換算する。また、出力部１２は、換算後の値に関する情報を出力する（ステップＳ１０２）。 The receiving unit 11 receives the value before conversion indicating the first index related to the viewing of the advertisement (step S101). The output unit 12 converts the value before conversion into the value after conversion indicating the second index different from the first index. Further, the output unit 12 outputs information regarding the converted value (step S102).
　以上で説明したように、本発明の第一の実施形態では、換算装置１０は、広告の視聴に関する第一の指標を示す換算前の値を受信し、第一の指標と異なる第二の指標を示す換算後の値へ換算前の値を換算する。また、換算装置１０は、換算後の値に関する情報を出力する。これにより、インターネットの配信で使用される指標および放送波での放送で使用される指標のうち、一方の指標を示す換算前の値を、他方の指標を示す換算後の値に換算することが可能になる。そのため、インターネットで配信される広告の視聴に関する指標を示す値と放送波で放送される広告の視聴に関する指標を示す値とに関し、一方の指標を示す値を他方の指標を示す値へ換算することが可能になる。 As described above, in the first embodiment of the present invention, the conversion device 10 receives the value before conversion indicating the first index regarding the viewing of the advertisement, and the second index different from the first index. Converts the value before conversion to the value after conversion. Further, the conversion device 10 outputs information regarding the converted value. As a result, of the indicators used for Internet distribution and the indicators used for broadcasting on broadcast waves, the value before conversion indicating one index can be converted to the converted value indicating the other index. It will be possible. Therefore, regarding the value indicating the index for viewing advertisements distributed on the Internet and the value indicating the index for viewing advertisements broadcast on broadcast waves, the value indicating one index should be converted to the value indicating the other index. Will be possible.
　［第二の実施形態］
　次に、本発明の第二の実施形態におけるシステムについて説明する。 [Second embodiment]
Next, the system according to the second embodiment of the present invention will be described.
　まず、図３に、本実施形態の換算装置２０を含むシステムの構成例を示す。本実施形態の換算装置２０を含むシステムは、換算装置２０および表示手段６０を含む。また、本実施形態の換算装置２０を含むシステムは、視聴率提供装置４０およびインプレッション数提供装置５０のうち少なくともいずれかを含んでいてもよい。 First, FIG. 3 shows a configuration example of a system including the conversion device 20 of the present embodiment. The system including the conversion device 20 of the present embodiment includes the conversion device 20 and the display means 60. Further, the system including the conversion device 20 of the present embodiment may include at least one of the audience rating providing device 40 and the impression number providing device 50.
　また、換算装置２０、インプレッション数提供装置５０および表示手段６０は、営業放送システム７０に含まれる。営業放送システム７０は、放送される番組や広告（ＣＭ）などを管理するシステムである。 Further, the conversion device 20, the impression number providing device 50, and the display means 60 are included in the commercial broadcasting system 70. The commercial broadcasting system 70 is a system for managing broadcast programs, advertisements (CM), and the like.
　視聴率提供装置４０は、放送波で放送される番組のＧＲＰの実績値を提供する。視聴率提供装置４０は、将来放送される予定の番組のＧＲＰの予測値を提供してもよい。 The audience rating providing device 40 provides the actual value of the GRP of the program broadcast on the broadcast wave. The audience rating providing device 40 may provide a predicted value of GRP of a program scheduled to be broadcast in the future.
　ＧＲＰ（延べ視聴率）は、番組の枠内で放送された広告の視聴率を、広告が放送された回数分合算したものである。また、視聴率は、所定の広告を視聴した世帯の数の、視聴率算出対象の世帯の数に対する割合、または、所定の広告を視聴した個人の数の、視聴率算出対象の個人の数に対する割合である。ＧＲＰは、世帯を基準として算出されてもよいし、視聴者個人を基準とし、年齢や性別などで視聴者を分類した視聴者層ごとに算出されてもよい。また、ＧＲＰは、番組単位で算出されてもよいし、広告の放送一回ずつについて算出されてもよい。 GRP (gross rating point) is the sum of the ratings of advertisements broadcast within the frame of the program for the number of times the advertisements were broadcast. The audience rating is the ratio of the number of households that have viewed the predetermined advertisement to the number of households for which the audience rating is calculated, or the number of individuals who have viewed the predetermined advertisement to the number of individuals for which the audience rating is calculated. It is a ratio. The GRP may be calculated based on the household, or may be calculated for each viewer group in which the viewers are classified according to age, gender, etc., based on the individual viewers. Further, the GRP may be calculated for each program, or may be calculated for each broadcast of the advertisement.
　インプレッション数提供装置５０は、インターネットで配信される番組のインプレッション数の実績値を提供する。また、インプレッション数提供装置５０は、将来配信される予定の番組のインプレッション数の予測値を提供してもよい。 The impression number providing device 50 provides an actual value of the number of impressions of a program distributed on the Internet. Further, the impression number providing device 50 may provide a predicted value of the impression number of the program scheduled to be delivered in the future.
　インプレッション数は、インターネットで配信された番組の枠内で配信された広告が視聴された回数を、広告が配信された回数分合算したものである。また、インプレッション数は、世帯を基準として集計されてもよいし、視聴者個人を基準とし、年齢や性別などで視聴者を分類した視聴者層ごとに集計されてもよい。また、インプレッション数は、番組単位で集計されてもよいし、広告の配信一回ずつについて集計されてもよい。 The number of impressions is the sum of the number of times the advertisement delivered within the frame of the program delivered on the Internet was viewed and the number of times the advertisement was delivered. In addition, the number of impressions may be aggregated based on households or individual viewers, and may be aggregated for each viewer group that classifies viewers by age, gender, or the like. In addition, the number of impressions may be aggregated for each program, or may be aggregated for each delivery of the advertisement.
　なお、インプレッション数提供装置５０が、インプレッション数の実績値や予測値の提供を、営業放送システム７０で得られる情報に基づいて行う場合、本実施形態の換算装置２０を含むシステムを容易に構築できるというメリットがある。また、インプレッション数の提供を放送局の局舎内に設置された営業放送システム７０内で行うことができるので、セキュリティの観点でもメリットがある。 When the impression number providing device 50 provides the actual value and the predicted value of the impression number based on the information obtained by the commercial broadcasting system 70, the system including the conversion device 20 of the present embodiment can be easily constructed. There is a merit. Further, since the number of impressions can be provided in the commercial broadcasting system 70 installed in the station building of the broadcasting station, there is an advantage from the viewpoint of security.
　表示手段６０は、換算装置２０からの指示に応じて表示を行う。なお、表示手段６０は、出力デバイスとしてのディスプレイ等を含んでいてもよいし、入出力デバイスとしてのタッチパネル等を含んでいてもよい。 The display means 60 displays according to an instruction from the conversion device 20. The display means 60 may include a display or the like as an output device, or may include a touch panel or the like as an input / output device.
　次に、図４に、本実施形態の換算装置２０の構成例を示す。 Next, FIG. 4 shows a configuration example of the conversion device 20 of the present embodiment.
　換算装置２０は、受信部１１と出力部１２と表示制御部２３とを含む。 The conversion device 20 includes a receiving unit 11, an output unit 12, and a display control unit 23.
　受信部１１は、換算前の値を受信する。換算前の値は、広告の視聴に関する第一の指標を示す。 The receiving unit 11 receives the value before conversion. The value before conversion indicates the first index regarding the viewing of the advertisement.
　換算前の値は、たとえば、インターネットで配信される番組または広告のインプレッション数の実績値である。または、換算前の値は、インターネットで配信される番組または広告のインプレッション数の予測値であってもよい。これらの場合、第一の指標はインプレッション数である。 The value before conversion is, for example, the actual value of the number of impressions of a program or advertisement distributed on the Internet. Alternatively, the value before conversion may be a predicted value of the number of impressions of a program or advertisement delivered on the Internet. In these cases, the first indicator is the number of impressions.
　また、換算前の値は、たとえば、放送波で放送される番組または広告のＧＲＰの実績値であってもよい。または、換算前の値は、放送波で放送される番組または広告のＧＲＰの予測値であってもよい。これらの場合、第一の指標はＧＲＰである。 Further, the value before conversion may be, for example, the actual value of the GRP of a program or advertisement broadcast on a broadcast wave. Alternatively, the value before conversion may be a predicted value of GRP of a program or advertisement broadcast on a broadcast wave. In these cases, the first indicator is GRP.
　出力部１２は、換算前の値を、第二の指標を示す換算後の値に換算する。第二の指標は、広告の視聴に関する指標であるが、第一の指標とは異なる指標である。 The output unit 12 converts the value before conversion into the value after conversion indicating the second index. The second index is an index related to the viewing of advertisements, but is different from the first index.
　たとえば、第一の指標がインプレッション数の場合、第二の指標はＧＲＰである。たとえば、出力部１２は、インターネットで配信される番組または広告のインプレッション数の実績値や予測値（換算前の値）を、ＧＲＰに相当する換算後の値へ換算する。 For example, if the first index is the number of impressions, the second index is GRP. For example, the output unit 12 converts an actual value or a predicted value (value before conversion) of the number of impressions of a program or advertisement distributed on the Internet into a converted value corresponding to GRP.
　また、たとえば、第一の指標がＧＲＰの場合、第二の指標はインプレッション数である。たとえば、出力部１２は、放送波で放送される番組または広告のＧＲＰの実績値または予測値（換算前の値）を、インプレッション数に相当する換算後の値へ換算する。 Also, for example, if the first index is GRP, the second index is the number of impressions. For example, the output unit 12 converts the actual value or predicted value (value before conversion) of the GRP of the program or advertisement broadcast on the broadcast wave into the converted value corresponding to the number of impressions.
　そして、出力部１２は、換算後の値に関する情報を表示制御部２３へ出力する。表示制御部２３は、換算後の値に関する情報を表示手段６０に表示させる。 Then, the output unit 12 outputs the information regarding the converted value to the display control unit 23. The display control unit 23 causes the display means 60 to display information regarding the converted value.
　また、受信部１１は、さらに、第二の指標を示す第二の指標値を受信してもよい。 Further, the receiving unit 11 may further receive a second index value indicating the second index.
　たとえば、換算前の値が、インターネットで配信され番組または広告のインプレッション数を示し、換算後の値が、換算前の値をＧＲＰ相当へ換算した値の場合、第二の指標値は、放送波で放送される所定の番組または広告のＧＲＰを示してもよい。 For example, if the value before conversion indicates the number of impressions of a program or advertisement distributed on the Internet, and the value after conversion is the value obtained by converting the value before conversion to GRP equivalent, the second index value is the broadcast wave. May indicate the GRP of a given program or advertisement broadcast on.
　また、たとえば、換算前の値が、放送波で放送される番組または広告のＧＲＰを示し、換算後の値が、換算前の値をインプレッション数相当へ換算した値の場合、第二の指標値は、インターネットで配信される所定の番組または広告のインプレッション数を示してもよい。 Further, for example, when the value before conversion indicates the GRP of the program or advertisement broadcast on the broadcast wave, and the value after conversion is the value obtained by converting the value before conversion to the number of impressions, the second index value. May indicate the number of impressions of a given program or advertisement delivered on the Internet.
　また、出力部１２は、換算後の値に加えて、第二の指標値を出力してもよい。また、出力部１２は、換算後の値に関する情報として、換算後の値と第二の指標値との演算結果を出力してもよい。演算結果は、たとえば、換算後の値と第二の指標値とを加算した値である。また、演算結果は、換算後の値と第二の指標値との差や、換算後の値に対する第二の指標値の比率や、第二の指標値に対する換算後の値の比率などであってもよい。換算後の値は換算前の値を第二の指標に換算したものであり、また、第二の指標値は、第二の指標を示す値である。このように、換算後の値と第二の指標値はいずれも第二の指標を示す値であるので、加算、減算、除算などの演算を行うことができる。 Further, the output unit 12 may output a second index value in addition to the converted value. Further, the output unit 12 may output the calculation result of the converted value and the second index value as the information regarding the converted value. The calculation result is, for example, a value obtained by adding the converted value and the second index value. The calculation result is the difference between the converted value and the second index value, the ratio of the second index value to the converted value, the ratio of the converted value to the second index value, and the like. You may. The value after conversion is the value before conversion converted into the second index, and the second index value is the value indicating the second index. As described above, since the converted value and the second index value are both values indicating the second index, operations such as addition, subtraction, and division can be performed.
　より具体的には、換算前の値が、インターネットで配信される広告のインプレッション数を示し、換算後の値が、換算前の値をＧＲＰ相当へ換算した値であるとする。また、第二の指標値が、放送波で放送される広告のＧＲＰを示すとする。この場合、換算後の値と第二の指標値は、いずれもＧＲＰを示すので、換算後の値と第二の指標値とを加算した値も、ＧＲＰを示す値である。つまり、この場合、出力部１２は、インターネットで配信される広告のＧＲＰ換算値と放送波で放送される広告のＧＲＰとを加算した値を出力することができる。 More specifically, it is assumed that the value before conversion indicates the number of impressions of the advertisement delivered on the Internet, and the value after conversion is the value obtained by converting the value before conversion to GRP equivalent. Further, it is assumed that the second index value indicates the GRP of the advertisement broadcast by the broadcast wave. In this case, since the converted value and the second index value both indicate GRP, the value obtained by adding the converted value and the second index value is also a value indicating GRP. That is, in this case, the output unit 12 can output a value obtained by adding the GRP conversion value of the advertisement delivered on the Internet and the GRP of the advertisement broadcast on the broadcast wave.
　このように、インターネットで配信される広告と放送波で放送される広告の広告指標との演算が可能になることによって、放送局は、たとえば、インターネットで配信される広告の枠と放送波で放送される広告の枠とを、まとめて販売することが可能になる。たとえば、インターネットでの配信のＧＲＰと放送波での放送のＧＲＰとの合計値を契約ＧＲＰとして契約を行うことが可能になる。そして、インターネットでの配信のＧＲＰと放送波での放送のＧＲＰの合計値が契約ＧＲＰに達するように、広告の、インターネットでの配信と放送波での放送とを行うことが可能になる。 In this way, by making it possible to calculate the advertisement index of the advertisement delivered on the Internet and the advertisement index of the advertisement broadcast on the broadcast wave, the broadcasting station broadcasts, for example, the frame of the advertisement delivered on the Internet and the broadcast wave. It will be possible to sell the advertising space to be sold together. For example, it is possible to make a contract with the total value of the GRP distributed on the Internet and the GRP broadcasted on the broadcast wave as a contract GRP. Then, the advertisement can be distributed on the Internet and broadcast on the broadcast wave so that the total value of the GRP distributed on the Internet and the GRP broadcasted on the broadcast wave reaches the contracted GRP.
　また、インターネットで配信される番組の広告指標と放送波で放送される番組の広告指標とを揃えることによって、放送波で放送された番組のＧＲＰの実績値を用いて、将来インターネットで配信される予定の番組のＧＲＰを予測することも可能になる。 In addition, by aligning the advertising index of the program distributed on the Internet with the advertising index of the program broadcast on the broadcast wave, it will be distributed on the Internet in the future using the actual GRP value of the program broadcast on the broadcast wave. It will also be possible to predict the GRP of scheduled programs.
　次に、換算前の値を換算後の値へ換算する方法について説明する。 Next, the method of converting the value before conversion to the value after conversion will be explained.
　まず、換算前の値がインターネットで配信される広告のインプレッション数を示し、第二の指標がＧＲＰである場合について説明する。 First, the value before conversion indicates the number of impressions of advertisements delivered on the Internet, and the case where the second index is GRP will be described.
　ＧＲＰは、広告を視聴した世帯（または個人）の数の、視聴率算出対象の世帯（または個人）の数に対する割合（百分率）を、広告の放送回数分合算することによって、算出される。 GRP is calculated by adding up the ratio (percentage) of the number of households (or individuals) who have viewed the advertisement to the number of households (or individuals) for which the audience rating is calculated for the number of times the advertisement is broadcast.
　そのため、本実施形態の出力部１２は、広告を視聴した世帯（または個人）の数の代わりにインプレッション数を使用する。また、本実施形態の出力部１２は、視聴率算出対象の世帯（または個人）の数の代わりに、広告の配信対象のエリア（配信エリア）内の基準数（配信エリア内基準数）を使用して、インプレッション数をＧＲＰ相当に換算する。この場合の換算式を式１に示す。 Therefore, the output unit 12 of the present embodiment uses the number of impressions instead of the number of households (or individuals) who have viewed the advertisement. Further, the output unit 12 of the present embodiment uses the reference number (reference number in the delivery area) in the area (delivery area) to which the advertisement is delivered, instead of the number of households (or individuals) for which the audience rating is calculated. Then, the number of impressions is converted to the equivalent of GRP. The conversion formula in this case is shown in Equation 1.
　　換算後の値＝換算前の値／配信エリア内基準数×１００　　　（式１）
　すなわち、出力部１２は、配信エリア内基準数に対する換算前の値（インプレッション数）の割合を算出することによって、換算後の値（ＧＲＰ相当）を算出することができる。 Value after conversion = Value before conversion / Standard number in distribution area x 100 (Equation 1)
That is, the output unit 12 can calculate the converted value (equivalent to GRP) by calculating the ratio of the value before conversion (number of impressions) to the reference number in the distribution area.
　配信エリア内基準数は、広告の配信対象のエリア内における視聴数の基準とする値である。配信エリア内基準数は、たとえば、配信エリア内の人口数であってもよい。出力部１２は、配信エリア内の人口数を、たとえば、営業放送システム７０で保持されている人口統計学的データから得ることができる。また、配信エリア内基準数は、配信エリア内に存在する、インターネット配信されている広告を視聴可能な端末の数や、その推定値であってもよい。たとえば、出力部１２は、インターネット配信されている広告を視聴可能な端末数を、全国の視聴可能端末数に、全国の人口数に対する配信エリア内人口数の割合を乗算することによって、推定することができる。 The standard number in the distribution area is a value that is the standard for the number of viewers in the area to which the advertisement is distributed. The reference number in the distribution area may be, for example, the number of population in the distribution area. The output unit 12 can obtain the number of population in the distribution area from, for example, demographic data held by the commercial broadcasting system 70. Further, the reference number in the distribution area may be the number of terminals existing in the distribution area that can view the advertisement distributed on the Internet, or an estimated value thereof. For example, the output unit 12 estimates the number of terminals that can view advertisements distributed on the Internet by multiplying the number of viewable terminals nationwide by the ratio of the number of people in the distribution area to the number of people nationwide. Can be done.
　また、換算後の値は、世帯を基準として算出されてもよいし、視聴者個人を基準とし、年齢や性別などで視聴者を分類した視聴者層ごとに算出されてもよい。世帯を基準とする場合、出力部１２は、配信エリア内基準数として、配信エリア内の世帯数を使用してもよい。視聴者個人を基準とする場合、出力部１２は、配信エリア内基準数として、配信エリア内の視聴者層の人口数を使用してもよい。また、換算前の値（インプレッション数）も、世帯を基準として集計されたものであってもよいし、視聴者個人を基準とし、視聴者層ごとに集計されたものであってもよい。 Further, the converted value may be calculated based on the household, or may be calculated for each viewer group in which the viewers are classified according to age, gender, etc., based on the individual viewers. When the household is used as a reference, the output unit 12 may use the number of households in the distribution area as the reference number in the distribution area. When the individual viewer is used as a reference, the output unit 12 may use the number of population of the viewer group in the distribution area as the reference number in the distribution area. Further, the value before conversion (the number of impressions) may also be aggregated based on the household or individual viewers, and may be aggregated for each viewer group.
　次に、換算前の値が放送波で放送される広告のＧＲＰを示し、第二の指標がインプレッション数である場合について説明する。 Next, the case where the value before conversion indicates the GRP of the advertisement broadcast on the broadcast wave and the second index is the number of impressions will be described.
　インプレッション数は、広告が視聴された回数を、広告の配信回数分合算することによって、算出される。また、ＧＲＰは、広告を視聴した世帯（または個人）の数の、視聴率算出対象の世帯（または個人）の数に対する割合を、広告の放送回数分合算した値である。 The number of impressions is calculated by adding up the number of times the advertisement has been viewed and the number of times the advertisement has been delivered. Further, the GRP is a value obtained by adding up the ratio of the number of households (or individuals) who have viewed the advertisement to the number of households (or individuals) for which the audience rating is calculated for the number of times the advertisement is broadcast.
　そのため、本実施形態の出力部１２は、割合を視聴回数に変換するために、広告の放送対象のエリア内の基準数（放送エリア内基準数）を使用して、インプレッション数をＧＲＰ相当に換算する。この場合の換算式を式２に示す。 Therefore, the output unit 12 of the present embodiment converts the number of impressions into GRP equivalent by using the reference number in the broadcast target area of the advertisement (reference number in the broadcast area) in order to convert the ratio into the number of views. do. The conversion formula in this case is shown in Equation 2.
　　換算後の値＝換算前の値×放送エリア内基準数／１００　　　（式２）
　すなわち、出力部１２は、放送エリア内基準数を換算前の値（ＧＲＰ）に乗算することによって、換算後の値（インプレッション数相当）を算出することができる。 Value after conversion = Value before conversion x Standard number in broadcasting area / 100 (Equation 2)
That is, the output unit 12 can calculate the converted value (corresponding to the number of impressions) by multiplying the value before conversion (GRP) by the reference number in the broadcasting area.
　配信エリア内基準数は、広告の放送対象のエリア内における視聴数の基準とする値である。放送エリア内基準数は、たとえば、放送エリア内の人口数であってもよい。また、放送エリア内基準数は、放送エリア内に存在する、放送波による放送を視聴可能な端末の数や、その推定値であってもよい。たとえば、出力部１２は、放送波による放送を視聴可能な端末数を、全国の視聴可能端末数に、全国の人口数に対する放送エリア内人口数の割合を乗算することによって、推定することができる。 The standard number in the distribution area is a value that is the standard for the number of viewers in the area where the advertisement is broadcast. The reference number in the broadcasting area may be, for example, the number of population in the broadcasting area. Further, the reference number in the broadcast area may be the number of terminals existing in the broadcast area that can watch the broadcast by the broadcast wave, or an estimated value thereof. For example, the output unit 12 can estimate the number of terminals that can watch broadcasts by broadcasting waves by multiplying the number of viewable terminals nationwide by the ratio of the number of people in the broadcasting area to the number of people nationwide. ..
　また、換算後の値は、世帯を基準として算出されてもよいし、視聴者個人を基準とし、視聴者層ごとに算出されてもよい。世帯を基準とする場合、出力部１２は、放送エリア内基準数として、放送エリア内の世帯数を使用してもよい。視聴者個人を基準とする場合、出力部１２は、放送エリア内基準数として、放送エリア内の視聴者層の人口数を使用してもよい。また、換算前の値（ＧＲＰ）も、世帯を基準として集計されたものであってもよいし、視聴者個人を基準とし、視聴者層ごとに集計されたものであってもよい。 Further, the converted value may be calculated based on the household or the individual viewer, and may be calculated for each viewer group. When the household is used as a reference, the output unit 12 may use the number of households in the broadcasting area as the reference number in the broadcasting area. When the individual viewer is used as a reference, the output unit 12 may use the number of population of the viewer group in the broadcasting area as the reference number in the broadcasting area. Further, the value before conversion (GRP) may also be aggregated based on the household, or may be aggregated for each viewer group based on the individual viewer.
　次に、換算後の値に関する情報の表示について説明する。 Next, the display of information regarding the converted value will be described.
　本実施形態の表示制御部２３は、換算後の値に関する情報を表示手段６０に表示させる。 The display control unit 23 of the present embodiment causes the display means 60 to display information regarding the converted value.
　図５に、表示手段６０の表示の例を示す。図５に示す例では、表示制御部２３は、換算後の値に関する情報を番組と対応付けて、表示手段６０に表示させている。 FIG. 5 shows an example of display of the display means 60. In the example shown in FIG. 5, the display control unit 23 associates the information regarding the converted value with the program and displays it on the display means 60.
　図５に示す表では、横軸が曜日、縦軸が番組の区分を示している。また、各番組枠の上段は、放送波による放送のＧＲＰを示す。また、下段は、インターネット配信のインプレッション数をＧＲＰへ換算した値を示す。なお、表示制御部２３は、ＧＲＰの実績値や、インプレッション数の実績値をＧＲＰへ換算した値を表示手段６０に表示させてもよいし、ＧＲＰの予測値や、インプレッション数の予測値をＧＲＰへ換算した値を表示手段６０に表示させてもよい。 In the table shown in FIG. 5, the horizontal axis indicates the day of the week and the vertical axis indicates the program classification. In addition, the upper part of each program frame shows the GRP of broadcasting by broadcast wave. The lower part shows the value obtained by converting the number of impressions delivered on the Internet into GRP. The display control unit 23 may display the actual value of GRP and the value obtained by converting the actual value of the number of impressions into GRP on the display means 60, or display the predicted value of GRP and the predicted value of the number of impressions on the GRP. The value converted to may be displayed on the display means 60.
　また、図６に、換算後の値に関する情報の表示の他の例を示す。図６に示す例では、放送波による放送のＧＲＰ（第二の指標値）と、インターネット配信のインプレッション数をＧＲＰへ換算した値（換算後の値）とに加えて、換算後の値と第二の指標値との合計が表示されている。表示制御部２３は、換算後の値と第二の指標値との合計だけを表示手段６０に表示させてもよい。 In addition, FIG. 6 shows another example of displaying information regarding the converted value. In the example shown in FIG. 6, in addition to the GRP (second index value) of broadcasting by broadcast wave and the value obtained by converting the number of impressions of Internet distribution into GRP (value after conversion), the value after conversion and the first value. The total with the second index value is displayed. The display control unit 23 may display only the sum of the converted value and the second index value on the display means 60.
　また、図７に、換算後の値に関する情報の表示の他の例を示す。図７に示す例では、第二の指標は、インプレッション数である。図７に示す例では、表の上部のドロップダウンボックスによって、ＧＲＰ表示とするかインプレッション数表示とするかが切り替えられる。ＧＲＰ表示の場合、換算装置２０の出力部１２は、インターネット配信のインプレッション数を、ＧＲＰ相当の値へ換算する。また、インプレッション数表示の場合、換算装置２０の出力部１２は、放送波による放送のＧＲＰを、インプレッション数相当の値へ換算する。 In addition, FIG. 7 shows another example of displaying information regarding the converted value. In the example shown in FIG. 7, the second index is the number of impressions. In the example shown in FIG. 7, the drop-down box at the top of the table switches between GRP display and impression number display. In the case of GRP display, the output unit 12 of the conversion device 20 converts the number of impressions delivered on the Internet into a value equivalent to GRP. Further, in the case of displaying the number of impressions, the output unit 12 of the conversion device 20 converts the GRP of broadcasting by the broadcast wave into a value corresponding to the number of impressions.
　なお、図５から図７に示す例では、表示制御部２３は、ＧＲＰやインプレッション数を番組と対応付けて表示手段６０に表示させているが、番組と対応付けない方法で表示させてもよい。 In the example shown in FIGS. 5 to 7, the display control unit 23 displays the GRP and the number of impressions on the display means 60 in association with the program, but it may be displayed by a method not associated with the program. ..
　図５から図７のように、表示制御部２３が換算後の値に関する情報と番組とを対応付けて表示手段６０に表示させることによって、換算後の値に関する情報をユーザに把握させやすくなるというメリットがある。 As shown in FIGS. 5 to 7, the display control unit 23 associates the information on the converted value with the program and displays it on the display means 60, so that the user can easily grasp the information on the converted value. There are merits.
　このように換算装置２０を構成することによって、換算装置２０は、広告の視聴に関する第一の指標を示す換算前の値を受信し、第一の指標と異なる第二の指標を示す換算後の値へ換算前の値を換算する。また、換算装置２０は、換算後の値に関する情報を出力する。これにより、インターネットの配信で使用される指標および放送波での放送で使用される指標のうち、一方の指標を示す換算前の値を、他方の指標を示す換算後の値に換算することが可能になる。そのため、インターネットで配信される広告の視聴に関する指標を示す値と放送波で放送される広告の視聴に関する指標を示す値とに関し、一方の指標を示す値を他方の指標を示す値へ換算することが可能になる。 By configuring the conversion device 20 in this way, the conversion device 20 receives the value before conversion indicating the first index related to the viewing of the advertisement, and the conversion device 20 shows the second index different from the first index after conversion. Convert the value before conversion to the value. Further, the conversion device 20 outputs information regarding the converted value. As a result, of the indicators used for Internet distribution and the indicators used for broadcasting on broadcast waves, the value before conversion indicating one index can be converted to the converted value indicating the other index. It will be possible. Therefore, regarding the value indicating the index for viewing advertisements distributed on the Internet and the value indicating the index for viewing advertisements broadcast on broadcast waves, the value indicating one index should be converted to the value indicating the other index. Will be possible.
　次に、図８と図９に、本実施形態の換算装置２０の動作例を示す。図８は、インプレッション数をＧＲＰに換算する場合の動作例である。また、図９は、ＧＲＰをインプレッション数に換算する場合の動作例である。 Next, FIGS. 8 and 9 show an operation example of the conversion device 20 of the present embodiment. FIG. 8 is an operation example when the number of impressions is converted into GRP. Further, FIG. 9 is an operation example when GRP is converted into the number of impressions.
　まず、図８について説明する。 First, FIG. 8 will be described.
　受信部１１は、インターネットで配信される番組のインプレッション数を示す換算前の値を受信する（ステップＳ２０１）。また、受信部１１は、放送波で放送される番組のＧＲＰを示す第二の指標値を受信してもよい。 The receiving unit 11 receives the value before conversion indicating the number of impressions of the program distributed on the Internet (step S201). Further, the receiving unit 11 may receive a second index value indicating the GRP of the program broadcast on the broadcast wave.
　出力部１２は、換算前の値を、式１に基づいて、ＧＲＰを示す換算後の値に換算する（ステップＳ２０２）。そして、出力部１２は、換算後の値を出力する。また、出力部１２は、換算後の値と第二の指標値との演算結果を出力してもよい。 The output unit 12 converts the value before conversion into the converted value indicating GRP based on Equation 1 (step S202). Then, the output unit 12 outputs the converted value. Further, the output unit 12 may output the calculation result of the converted value and the second index value.
　そして、表示制御部２３は、換算後の値を表示手段６０に表示させる（ステップＳ２０３）。また、表示制御部２３は、放送波で放送される番組のＧＲＰ（第二の指標値）や、換算後の値と第二の指標値との演算結果を表示手段６０に表示させてもよい。 Then, the display control unit 23 causes the display means 60 to display the converted value (step S203). Further, the display control unit 23 may display the GRP (second index value) of the program broadcast on the broadcast wave and the calculation result of the converted value and the second index value on the display means 60. ..
　次に、図９について説明する。 Next, FIG. 9 will be described.
　受信部１１は、放送波で放送される番組のＧＲＰを示す換算前の値を受信する（ステップＳ３０１）。また、受信部１１は、インターネットで配信される番組のインプレッション数を示す第二の指標値を受信してもよい。 The receiving unit 11 receives the value before conversion indicating the GRP of the program broadcast on the broadcast wave (step S301). Further, the receiving unit 11 may receive a second index value indicating the number of impressions of the program distributed on the Internet.
　出力部１２は、換算前の値を、式２に基づいて、インプレッション数を示す換算後の値に換算する（ステップＳ３０２）。そして、出力部１２は、換算後の値を出力する。また、出力部１２は、換算後の値と第二の指標値との演算結果を出力してもよい。 The output unit 12 converts the value before conversion into the converted value indicating the number of impressions based on Equation 2 (step S302). Then, the output unit 12 outputs the converted value. Further, the output unit 12 may output the calculation result of the converted value and the second index value.
　そして、表示制御部２３は、換算後の値を表示手段６０に表示させる（ステップＳ３０３）。また、表示制御部２３は、インターネットで配信される番組のインプレッション数を示す第二の指標値や、換算後の値と第二の指標値との演算結果を表示手段６０に表示させてもよい。 Then, the display control unit 23 causes the display means 60 to display the converted value (step S303). Further, the display control unit 23 may display the second index value indicating the number of impressions of the program distributed on the Internet and the calculation result of the converted value and the second index value on the display means 60. ..
　以上で説明したように、本発明の第二の実施形態では、換算装置２０は、広告の視聴に関する第一の指標を示す換算前の値を受信し、第一の指標と異なる第二の指標を示す換算後の値へ換算前の値を換算する。また、換算装置２０は、換算後の値に関する情報を出力する。これにより、インターネットの配信で使用される指標および放送波での放送で使用される指標のうち、一方の指標を示す換算前の値を、他方の指標を示す換算後の値に換算することが可能になる。そのため、インターネットで配信される広告の視聴に関する指標を示す値と放送波で放送される広告の視聴に関する指標を示す値とに関し、一方の指標を示す値を他方の指標を示す値へ換算することが可能になる。 As described above, in the second embodiment of the present invention, the conversion device 20 receives the value before conversion indicating the first index regarding the viewing of the advertisement, and the second index different from the first index. Converts the value before conversion to the value after conversion. Further, the conversion device 20 outputs information regarding the converted value. As a result, of the indicators used for Internet distribution and the indicators used for broadcasting on broadcast waves, the value before conversion indicating one index can be converted to the converted value indicating the other index. It will be possible. Therefore, regarding the value indicating the index for viewing advertisements distributed on the Internet and the value indicating the index for viewing advertisements broadcast on broadcast waves, the value indicating one index should be converted to the value indicating the other index. Will be possible.
　［ハードウェア構成例］
　上述した本発明の各実施形態における換算装置（１０、２０）を、一つの情報処理装置（コンピュータ）を用いて実現するハードウェア資源の構成例について説明する。なお、換算装置は、物理的または機能的に少なくとも二つ以上の複数の情報処理装置が用いられて実現されてもよい。また、換算装置は、専用の装置として実現されてもよいし、汎用の装置が用いられてもよい。また、換算装置の一部の機能のみを情報処理装置を用いて実現してもよい。 [Hardware configuration example]
An example of a configuration of hardware resources for realizing the conversion device (10, 20) in each embodiment of the present invention described above by using one information processing device (computer) will be described. The conversion device may be realized by using at least two or more information processing devices physically or functionally. Further, the conversion device may be realized as a dedicated device, or a general-purpose device may be used. Further, only a part of the functions of the conversion device may be realized by using the information processing device.
　図１０は、本発明の各実施形態の換算装置を実現可能な情報処理装置のハードウェア構成例を概略的に示す図である。情報処理装置９０は、通信インタフェース９１、入出力インタフェース９２、演算装置９３、記憶装置９４、不揮発性記憶装置９５およびドライブ装置９６を含む。 FIG. 10 is a diagram schematically showing a hardware configuration example of an information processing device that can realize the conversion device of each embodiment of the present invention. The information processing device 90 includes a communication interface 91, an input / output interface 92, an arithmetic unit 93, a storage device 94, a non-volatile storage device 95, and a drive device 96.
　たとえば、図１の受信部１１は通信インタフェース９１で、出力部１２は演算装置９３で実現することが可能である。 For example, the receiving unit 11 in FIG. 1 can be realized by the communication interface 91, and the output unit 12 can be realized by the arithmetic unit 93.
　通信インタフェース９１は、各実施形態の換算装置が、有線および無線のうち少なくとも一方で外部装置と通信するための通信手段である。なお、換算装置を、少なくとも二つの情報処理装置を用いて実現する場合、それらの装置の間を通信インタフェース９１経由で相互に通信可能なように接続してもよい。 The communication interface 91 is a communication means for the conversion device of each embodiment to communicate with an external device at least one of wired and wireless. When the conversion device is realized by using at least two information processing devices, the conversion devices may be connected so as to be able to communicate with each other via the communication interface 91.
　入出力インタフェース９２は、入力デバイスの一例であるキーボードや、出力デバイスとしてのディスプレイ等のマンマシンインタフェースである。 The input / output interface 92 is a man-machine interface such as a keyboard as an example of an input device and a display as an output device.
　演算装置９３は、たとえば、ＣＰＵ（Central Processing Unit）やマイクロプロセッサ等の演算処理装置や複数の電気回路によって実現される。演算装置９３は、たとえば、不揮発性記憶装置９５に記憶された各種プログラムを記憶装置９４に読み出し、読み出したプログラムに従って処理を実行することが可能である。 The arithmetic unit 93 is realized by, for example, an arithmetic processing unit such as a CPU (Central Processing Unit) or a microprocessor, or a plurality of electric circuits. The arithmetic unit 93 can, for example, read various programs stored in the non-volatile storage device 95 into the storage device 94 and execute processing according to the read programs.
　記憶装置９４は、演算装置９３から参照可能な、ＲＡＭ（Random Access Memory）等のメモリ装置であり、プログラムや各種データ等を記憶する。記憶装置９４は、揮発性のメモリ装置であってもよい。 The storage device 94 is a memory device such as a RAM (RandomAccessMemory) that can be referenced from the arithmetic unit 93, and stores programs, various data, and the like. The storage device 94 may be a volatile memory device.
　不揮発性記憶装置９５は、たとえば、ＲＯＭ（Read Only Memory）、フラッシュメモリ、等の、不揮発性の記憶装置であり、各種プログラムやデータ等を記憶することが可能である。 The non-volatile storage device 95 is a non-volatile storage device such as a ROM (Read Only Memory), a flash memory, etc., and can store various programs, data, and the like.
　ドライブ装置９６は、たとえば、後述する記録媒体９７に記録されているデータの読み込みやデータの書き込みを処理する装置である。 The drive device 96 is, for example, a device that processes data reading and data writing recorded on a recording medium 97, which will be described later.
　記録媒体９７は、たとえば、光ディスク、光磁気ディスク、半導体フラッシュメモリ等、データを記録可能な任意の記録媒体である。 The recording medium 97 is an arbitrary recording medium capable of recording data, such as an optical disk, a magneto-optical disk, or a semiconductor flash memory.
　本発明の各実施形態は、たとえば、図１０に例示した情報処理装置９０により換算装置を構成し、この換算装置に対して、上記各実施形態において説明した機能を実現可能なプログラムを供給することにより実現してもよい。 In each embodiment of the present invention, for example, a conversion device is configured by the information processing device 90 illustrated in FIG. 10, and a program capable of realizing the functions described in each of the above embodiments is supplied to the conversion device. It may be realized by.
　この場合、換算装置に対して供給したプログラムを、演算装置９３が実行することによって、実施形態を実現することが可能である。また、換算装置のすべてではなく、一部の機能を情報処理装置９０で構成することも可能である。 In this case, the embodiment can be realized by the arithmetic unit 93 executing the program supplied to the conversion unit. It is also possible to configure some functions of the information processing apparatus 90, not all of the conversion apparatus.
　さらに、上記プログラムを記録媒体９７に記録しておき、換算装置の出荷段階、あるいは運用段階等において、適宜上記プログラムが不揮発性記憶装置９５に格納されるよう構成してもよい。なお、この場合、上記プログラムの供給方法は、出荷前の製造段階、あるいは運用段階等において、適当な治具を利用して換算装置内にインストールする方法を採用してもよい。また、上記プログラムの供給方法は、インターネット等の通信回線を介して外部からダウンロードする方法等の一般的な手順を採用してもよい。 Further, the program may be recorded in the recording medium 97, and the program may be appropriately stored in the non-volatile storage device 95 at the shipping stage, the operation stage, or the like of the conversion device. In this case, as the supply method of the above program, a method of installing the program in the conversion device using an appropriate jig may be adopted at the manufacturing stage before shipment, the operation stage, or the like. Further, as the method of supplying the above program, a general procedure such as a method of downloading from the outside via a communication line such as the Internet may be adopted.
　上記の実施形態の一部または全部は、以下の付記のようにも記載されうるが、以下には限られない。 A part or all of the above embodiment may be described as in the following appendix, but is not limited to the following.
　　（付記１）
　広告の視聴に関する第一の指標を示す換算前の値を受信する受信手段と、
　前記第一の指標と異なる第二の指標を示す換算後の値へ前記換算前の値を換算し、前記換算後の値に関する情報を出力する出力手段と
　を備え、
　前記第二の指標は、インターネットで配信される広告に対して使用される指標、または、放送波で放送される広告に対して使用される指標である
　ことを特徴とする換算装置。 (Appendix 1)
Receiving means to receive the unconverted value, which indicates the first index for viewing the advertisement,
It is provided with an output means for converting the value before conversion into a value after conversion indicating a second index different from the first index and outputting information on the value after conversion.
The second index is a conversion device characterized by being an index used for an advertisement delivered on the Internet or an index used for an advertisement broadcast on a broadcast wave.
　　（付記２）
　前記第一の指標がインプレッション数の場合、前記換算前の値は、インターネットで配信される広告のインプレッション数を示し、前記第二の指標は、ＧＲＰ（gross rating point）である
　ことを特徴とする付記１に記載の換算装置。 (Appendix 2)
When the first index is the number of impressions, the value before conversion indicates the number of impressions of the advertisement delivered on the Internet, and the second index is GRP (gross rating point). The conversion device according to Appendix 1.
　　（付記３）
　前記出力手段は、前記第一の指標がインプレッション数の場合、広告の配信対象の配信エリア内における視聴数の基準とする値である配信エリア内基準数に対する前記換算前の値の割合を算出することによって、前記換算後の値を算出する
　ことを特徴とする付記２に記載の換算装置。 (Appendix 3)
When the first index is the number of impressions, the output means calculates the ratio of the value before conversion to the reference number in the delivery area, which is the reference value of the number of views in the delivery area of the advertisement delivery target. The conversion device according to Appendix 2, wherein the converted value is calculated.
　　（付記４）
　前記配信エリア内基準数は、前記配信エリア内の、人口数、世帯数、視聴者層の人口数、および視聴可能端末数のうち、いずれか一つ以上に基づく値である
　ことを特徴とする付記３に記載の換算装置。 (Appendix 4)
The reference number in the distribution area is characterized by being a value based on any one or more of the number of population, the number of households, the number of population of the viewer group, and the number of viewable terminals in the distribution area. The conversion device according to Appendix 3.
　　（付記５）
　前記第一の指標がＧＲＰの場合、前記換算前の値は、放送波で放送される広告のＧＲＰを示し、前記第二の指標は、インプレッション数である
　ことを特徴とする付記１から付記４のいずれかに記載の換算装置。 (Appendix 5)
When the first index is GRP, the value before conversion indicates the GRP of the advertisement broadcast on the broadcast wave, and the second index is the number of impressions. The conversion device described in any of.
　　（付記６）
　前記出力手段は、前記第一の指標がＧＲＰの場合、広告の放送対象の放送エリア内における視聴数の基準とする値である放送エリア内基準数を前記換算前の値に乗算することによって、前記換算後の値を算出する
　ことを特徴とする付記５に記載の換算装置。 (Appendix 6)
When the first index is GRP, the output means multiplies the value before conversion by the reference number in the broadcasting area, which is the reference value of the number of viewers in the broadcasting area of the advertisement to be broadcast. The conversion device according to Appendix 5, characterized in that the converted value is calculated.
　　（付記７）
　前記放送エリア内基準数は、前記放送エリア内の、人口数、世帯数、視聴者層の人口数、および視聴可能端末数のうち、いずれか一つ以上に基づく値である
　ことを特徴とする付記６に記載の換算装置。 (Appendix 7)
The reference number in the broadcasting area is characterized by being a value based on any one or more of the number of population, the number of households, the number of population of the viewer group, and the number of viewable terminals in the broadcasting area. The conversion device according to Appendix 6.
　　（付記８）
　前記第一の指標および前記第二の指標は、世帯を基準として算出される指標と、視聴者を分類した視聴者層ごとに算出される指標とのうち少なくともいずれか一つである
　ことを特徴とする付記１から付記７のいずれかに記載の換算装置。 (Appendix 8)
The first index and the second index are characterized in that they are at least one of an index calculated based on a household and an index calculated for each viewer group that classifies viewers. The conversion device according to any one of Supplementary note 1 to Supplementary note 7.
　　（付記９）
　前記換算後の値に関する情報を表示手段に表示させる表示制御手段
　をさらに備えることを特徴とする付記１から付記８のいずれかに記載の換算装置。 (Appendix 9)
The conversion device according to any one of Supplementary note 1 to Supplementary note 8, further comprising a display control means for displaying information on the converted value on the display means.
　　（付記１０）
　前記受信手段は、さらに、前記第二の指標を示す第二の指標値を受信し、
　前記表示制御手段は、前記換算後の値と前記第二の指標値とを前記表示手段に表示させる
　ことを特徴とする付記９に記載の換算装置。 (Appendix 10)
The receiving means further receives a second index value indicating the second index, and receives the second index value.
The conversion device according to Appendix 9, wherein the display control means causes the display means to display the converted value and the second index value.
　　（付記１１）
　前記受信手段は、さらに、前記第二の指標を示す第二の指標値を受信し、
　前記出力手段は、前記換算後の値に関する情報として、前記換算後の値と前記第二の指標値との演算結果を出力し、
　前記表示制御手段は、前記演算結果を前記表示手段に表示させる
　ことを特徴とする付記９に記載の換算装置。 (Appendix 11)
The receiving means further receives a second index value indicating the second index, and receives the second index value.
The output means outputs the calculation result of the converted value and the second index value as information regarding the converted value.
The conversion device according to Appendix 9, wherein the display control means causes the display means to display the calculation result.
　　（付記１２）
　前記第一の指標がインプレッション数の場合、前記第二の指標値は、放送波で放送される広告のＧＲＰを示し、
　前記第一の指標がＧＲＰの場合、前記第二の指標値は、インターネットで配信される広告のインプレッション数を示す
　ことを特徴とする付記１０または付記１１に記載の換算装置。 (Appendix 12)
When the first index is the number of impressions, the second index value indicates the GRP of the advertisement broadcast on the broadcast wave.
The conversion device according to Supplementary Note 10 or 11, wherein when the first index is GRP, the second index value indicates the number of impressions of an advertisement delivered on the Internet.
　　（付記１３）
　広告の視聴に関する第一の指標を示す換算前の値を受信し、
　前記第一の指標と異なる第二の指標を示す換算後の値へ前記換算前の値を換算し、前記換算後の値に関する情報を出力し、
　前記第二の指標は、インターネットで配信される広告に対して使用される指標、または、放送波で放送される広告に対して使用される指標である
　ことを特徴とする換算方法。 (Appendix 13)
Received the unconverted value that indicates the first indicator of ad viewing,
The value before conversion is converted into the value after conversion indicating the second index different from the first index, and the information regarding the value after conversion is output.
The second index is a conversion method characterized by being an index used for an advertisement delivered on the Internet or an index used for an advertisement broadcast on a broadcast wave.
　　（付記１４）
　前記第一の指標がインプレッション数の場合、前記換算前の値は、インターネットで配信される広告のインプレッション数を示し、前記第二の指標は、ＧＲＰ（gross rating point）である
　ことを特徴とする付記１３に記載の換算方法。 (Appendix 14)
When the first index is the number of impressions, the value before conversion indicates the number of impressions of the advertisement delivered on the Internet, and the second index is GRP (gross rating point). The conversion method described in Appendix 13.
　　（付記１５）
　前記第一の指標がインプレッション数の場合、広告の配信対象の配信エリア内における視聴数の基準とする値である配信エリア内基準数に対する前記換算前の値の割合を算出することによって、前記換算後の値を算出する
　ことを特徴とする付記１４に記載の換算方法。 (Appendix 15)
When the first index is the number of impressions, the conversion is performed by calculating the ratio of the value before conversion to the standard number in the distribution area, which is the standard value for the number of viewers in the distribution area to which the advertisement is distributed. The conversion method according to Appendix 14, characterized in that the later value is calculated.
　　（付記１６）
　前記配信エリア内基準数は、前記配信エリア内の、人口数、世帯数、視聴者層の人口数、および視聴可能端末数のうち、いずれか一つ以上に基づく値である
　ことを特徴とする付記１５に記載の換算方法。 (Appendix 16)
The reference number in the distribution area is characterized by being a value based on any one or more of the number of population, the number of households, the number of population of the viewer group, and the number of viewable terminals in the distribution area. The conversion method described in Appendix 15.
　　（付記１７）
　前記第一の指標がＧＲＰの場合、前記換算前の値は、放送波で放送される広告のＧＲＰを示し、前記第二の指標は、インプレッション数である
　ことを特徴とする付記１３から付記１６のいずれかに記載の換算方法。 (Appendix 17)
When the first index is GRP, the value before conversion indicates the GRP of the advertisement broadcast on the broadcast wave, and the second index is the number of impressions. The conversion method described in any of.
　　（付記１８）
　前記第一の指標がＧＲＰの場合、広告の放送対象の放送エリア内における視聴数の基準とする値である放送エリア内基準数を前記換算前の値に乗算することによって、前記換算後の値を算出する
　ことを特徴とする付記１７に記載の換算方法。 (Appendix 18)
When the first index is GRP, the value after conversion is obtained by multiplying the value before conversion by the standard number in the broadcast area, which is the standard value for the number of viewers in the broadcast area of the advertisement to be broadcast. The conversion method according to Appendix 17, which is characterized by calculating.
　　（付記１９）
　前記放送エリア内基準数は、前記放送エリア内の、人口数、世帯数、視聴者層の人口数、および視聴可能端末数のうち、いずれか一つ以上に基づく値である
　ことを特徴とする付記１８に記載の換算方法。 (Appendix 19)
The reference number in the broadcasting area is characterized by being a value based on any one or more of the number of population, the number of households, the number of population of the viewer group, and the number of viewable terminals in the broadcasting area. The conversion method described in Appendix 18.
　　（付記２０）
　前記第一の指標および前記第二の指標は、世帯を基準として算出される指標と、視聴者を分類した視聴者層ごとに算出される指標とのうち少なくともいずれか一つである
　ことを特徴とする付記１３から付記１９のいずれかに記載の換算方法。 (Appendix 20)
The first index and the second index are characterized in that they are at least one of an index calculated based on a household and an index calculated for each viewer group that classifies viewers. The conversion method according to any one of Supplementary note 13 to Supplementary note 19.
　　（付記２１）
　前記換算後の値に関する情報を表示手段に表示させる
　ことを特徴とする付記１３から付記２０のいずれかに記載の換算方法。 (Appendix 21)
The conversion method according to any one of Supplementary note 13 to Supplementary note 20, wherein the information on the converted value is displayed on the display means.
　　（付記２２）
　さらに、前記第二の指標を示す第二の指標値を受信し、
　前記換算後の値と前記第二の指標値とを前記表示手段に表示させる
　ことを特徴とする付記２１に記載の換算方法。 (Appendix 22)
Further, the second index value indicating the second index is received, and the second index value is received.
The conversion method according to Appendix 21, wherein the converted value and the second index value are displayed on the display means.
　　（付記２３）
　さらに、前記第二の指標を示す第二の指標値を受信し、
　前記換算後の値に関する情報として、前記換算後の値と前記第二の指標値との演算結果を出力し、
　前記演算結果を前記表示手段に表示させる
　ことを特徴とする付記２１に記載の換算方法。 (Appendix 23)
Further, the second index value indicating the second index is received, and the second index value is received.
As information on the converted value, the calculation result of the converted value and the second index value is output.
The conversion method according to Appendix 21, wherein the calculation result is displayed on the display means.
　　（付記２４）
　前記第一の指標がインプレッション数の場合、前記第二の指標値は、放送波で放送される広告のＧＲＰを示し、
　前記第一の指標がＧＲＰの場合、前記第二の指標値は、インターネットで配信される広告のインプレッション数を示す
　ことを特徴とする付記２２または付記２３に記載の換算方法。 (Appendix 24)
When the first index is the number of impressions, the second index value indicates the GRP of the advertisement broadcast on the broadcast wave.
The conversion method according to Appendix 22 or Appendix 23, wherein when the first index is GRP, the second index value indicates the number of impressions of an advertisement delivered on the Internet.
　　（付記２５）
　コンピュータに、
　広告の視聴に関する第一の指標を示す換算前の値を受信する受信機能と、
　前記第一の指標と異なる第二の指標を示す換算後の値へ前記換算前の値を換算し、前記換算後の値に関する情報を出力する出力機能と
　を実現させ、
　前記第二の指標は、インターネットで配信される広告に対して使用される指標、または、放送波で放送される広告に対して使用される指標である
　ことを特徴とする換算プログラムを記録したコンピュータ読み取り可能な記録媒体。 (Appendix 25)
On the computer
The reception function to receive the value before conversion, which indicates the first index for viewing advertisements,
It realizes an output function that converts the value before conversion to the value after conversion indicating the second index different from the first index and outputs the information about the value after conversion.
The second index is a computer that records a conversion program, which is an index used for an advertisement delivered on the Internet or an index used for an advertisement broadcast on a broadcast wave. A readable recording medium.
　　（付記２６）
　前記第一の指標がインプレッション数の場合、前記換算前の値は、インターネットで配信される広告のインプレッション数を示し、前記第二の指標は、ＧＲＰ（gross rating point）である
　ことを特徴とする付記２５に記載の換算プログラムを記録したコンピュータ読み取り可能な記録媒体。 (Appendix 26)
When the first index is the number of impressions, the value before conversion indicates the number of impressions of the advertisement delivered on the Internet, and the second index is GRP (gross rating point). A computer-readable recording medium on which the conversion program described in Appendix 25 is recorded.
　　（付記２７）
　前記出力機能は、前記第一の指標がインプレッション数の場合、広告の配信対象の配信エリア内における視聴数の基準とする値である配信エリア内基準数に対する前記換算前の値の割合を算出することによって、前記換算後の値を算出する
　ことを特徴とする付記２６に記載の換算プログラムを記録したコンピュータ読み取り可能な記録媒体。 (Appendix 27)
When the first index is the number of impressions, the output function calculates the ratio of the value before conversion to the reference number in the distribution area, which is the reference value of the number of views in the distribution area of the advertisement distribution target. A computer-readable recording medium on which the conversion program according to Appendix 26, characterized in that the converted value is calculated, is recorded.
　　（付記２８）
　前記配信エリア内基準数は、前記配信エリア内の、人口数、世帯数、視聴者層の人口数、および視聴可能端末数のうち、いずれか一つ以上に基づく値である
　ことを特徴とする付記２７に記載の換算プログラムを記録したコンピュータ読み取り可能な記録媒体。 (Appendix 28)
The reference number in the distribution area is characterized by being a value based on any one or more of the number of population, the number of households, the number of population of the viewer group, and the number of viewable terminals in the distribution area. A computer-readable recording medium on which the conversion program described in Appendix 27 is recorded.
　　（付記２９）
　前記第一の指標がＧＲＰの場合、前記換算前の値は、放送波で放送される広告のＧＲＰを示し、前記第二の指標は、インプレッション数である
　ことを特徴とする付記２５から付記２８のいずれかに記載の換算プログラムを記録したコンピュータ読み取り可能な記録媒体。 (Appendix 29)
When the first index is GRP, the value before conversion indicates the GRP of the advertisement broadcast on the broadcast wave, and the second index is the number of impressions. A computer-readable recording medium on which the conversion program described in any of the above is recorded.
　　（付記３０）
　前記出力機能は、前記第一の指標がＧＲＰの場合、広告の放送対象の放送エリア内における視聴数の基準とする値である放送エリア内基準数を前記換算前の値に乗算することによって、前記換算後の値を算出する
　ことを特徴とする付記２９に記載の換算プログラムを記録したコンピュータ読み取り可能な記録媒体。 (Appendix 30)
When the first index is GRP, the output function multiplies the value before conversion by the reference number in the broadcasting area, which is the reference value of the number of viewers in the broadcasting area of the advertisement to be broadcast. A computer-readable recording medium on which the conversion program according to Appendix 29, characterized in that the converted value is calculated, is recorded.
　　（付記３１）
　前記放送エリア内基準数は、前記放送エリア内の、人口数、世帯数、視聴者層の人口数、および視聴可能端末数のうち、いずれか一つ以上に基づく値である
　ことを特徴とする付記３０に記載の換算プログラムを記録したコンピュータ読み取り可能な記録媒体。 (Appendix 31)
The reference number in the broadcasting area is characterized by being a value based on any one or more of the number of population, the number of households, the number of population of the viewer group, and the number of viewable terminals in the broadcasting area. A computer-readable recording medium on which the conversion program described in Appendix 30 is recorded.
　　（付記３２）
　前記第一の指標および前記第二の指標は、世帯を基準として算出される指標と、視聴者を分類した視聴者層ごとに算出される指標とのうち少なくともいずれか一つである
　ことを特徴とする付記２５から付記３１のいずれかに記載の換算プログラムを記録したコンピュータ読み取り可能な記録媒体。 (Appendix 32)
The first index and the second index are characterized in that they are at least one of an index calculated based on a household and an index calculated for each viewer group that classifies viewers. A computer-readable recording medium on which the conversion program according to any one of Supplementary note 25 to Supplementary note 31 is recorded.
　　（付記３３）
　前記換算後の値に関する情報を表示手段に表示させる表示制御機能
　をさらにコンピュータに実現させることを特徴とする付記２５から付記３２のいずれかに記載の換算プログラムを記録したコンピュータ読み取り可能な記録媒体。 (Appendix 33)
A computer-readable recording medium on which the conversion program according to any one of Supplementary Provisions 25 to 32 is recorded, which further realizes a display control function for displaying information on the converted value on a display means on a computer.
　　（付記３４）
　前記受信機能は、さらに、前記第二の指標を示す第二の指標値を受信し、
　前記表示制御機能は、前記換算後の値と前記第二の指標値とを前記表示手段に表示させる
　ことを特徴とする付記３３に記載の換算プログラムを記録したコンピュータ読み取り可能な記録媒体。 (Appendix 34)
The receiving function further receives a second index value indicating the second index.
The display control function is a computer-readable recording medium on which the conversion program according to Appendix 33 is recorded, wherein the converted value and the second index value are displayed on the display means.
　　（付記３５）
　前記受信機能は、さらに、前記第二の指標を示す第二の指標値を受信し、
　前記出力機能は、前記換算後の値に関する情報として、前記換算後の値と前記第二の指標値との演算結果を出力し、
　前記表示制御機能は、前記演算結果を前記表示手段に表示させる
　ことを特徴とする付記３３に記載の換算プログラムを記録したコンピュータ読み取り可能な記録媒体。 (Appendix 35)
The receiving function further receives a second index value indicating the second index.
The output function outputs the calculation result of the converted value and the second index value as information regarding the converted value.
The display control function is a computer-readable recording medium on which the conversion program according to Appendix 33 is recorded, wherein the calculation result is displayed on the display means.
　　（付記３６）
　前記第一の指標がインプレッション数の場合、前記第二の指標値は、放送波で放送される広告のＧＲＰを示し、
　前記第一の指標がＧＲＰの場合、前記第二の指標値は、インターネットで配信される広告のインプレッション数を示す
　ことを特徴とする付記３４または付記３５に記載の換算プログラムを記録したコンピュータ読み取り可能な記録媒体。 (Appendix 36)
When the first index is the number of impressions, the second index value indicates the GRP of the advertisement broadcast on the broadcast wave.
When the first index is GRP, the second index value is readable by a computer recording the conversion program according to Appendix 34 or Appendix 35, which indicates the number of impressions of an advertisement delivered on the Internet. Recording medium.
　以上、実施形態を参照して本願発明を説明したが、本願発明は上記実施形態に限定されるものではない。本願発明の構成や詳細には、本願発明のスコープ内で当業者が理解し得る様々な変更をすることができる。 Although the invention of the present application has been described above with reference to the embodiment, the invention of the present application is not limited to the above embodiment. Various changes that can be understood by those skilled in the art can be made within the scope of the present invention in terms of the configuration and details of the present invention.
　この出願は、２０２０年７月２２日に出願された日本出願特願２０２０－１２４８６３を基礎とする優先権を主張し、その開示の全てをここに取り込む。 This application claims priority based on Japanese application Japanese Patent Application No. 2020-124863 filed on July 22, 2020, and incorporates all of its disclosures herein.
　１０、２０　　換算装置
　１１　　受信部
　１２　　出力部
　２３　　表示制御部
　４０　　視聴率提供装置
　５０　　インプレッション数提供装置
　６０　　表示手段
　７０　　営業放送システム
　９０　　情報処理装置
　９１　　通信インタフェース
　９２　　入出力インタフェース
　９３　　演算装置
　９４　　記憶装置
　９５　　不揮発性記憶装置
　９６　　ドライブ装置
　９７　　記録媒体 10, 20 Conversion device 11 Receiver 12 Output 23 Display control 40 Viewing rate providing device 50 Impression number providing device 60 Display means 70 Commercial broadcasting system 90 Information processing device 91 Communication interface 92 Input / output interface 93 Arithmetic device 94 Storage device 95 Non-volatile storage device 96 Drive device 97 Recording medium

Claims (36)

  1. 　広告の視聴に関する第一の指標を示す換算前の値を受信する受信手段と、
    　前記第一の指標と異なる第二の指標を示す換算後の値へ前記換算前の値を換算し、前記換算後の値に関する情報を出力する出力手段と
    　を備え、
    　前記第二の指標は、インターネットで配信される広告に対して使用される指標、または、放送波で放送される広告に対して使用される指標である
    　ことを特徴とする換算装置。     Receiving means to receive the unconverted value, which indicates the first index for viewing the advertisement,
    It is provided with an output means for converting the value before conversion into a value after conversion indicating a second index different from the first index and outputting information on the value after conversion.
    The second index is a conversion device characterized by being an index used for an advertisement delivered on the Internet or an index used for an advertisement broadcast on a broadcast wave.
  2. 　前記第一の指標がインプレッション数の場合、前記換算前の値は、インターネットで配信される広告のインプレッション数を示し、前記第二の指標は、ＧＲＰ（gross rating point）である
    　ことを特徴とする請求項１に記載の換算装置。     When the first index is the number of impressions, the value before conversion indicates the number of impressions of the advertisement delivered on the Internet, and the second index is GRP (gross rating point). The conversion device according to claim 1.
  3. 　前記出力手段は、前記第一の指標がインプレッション数の場合、広告の配信対象の配信エリア内における視聴数の基準とする値である配信エリア内基準数に対する前記換算前の値の割合を算出することによって、前記換算後の値を算出する
    　ことを特徴とする請求項２に記載の換算装置。     When the first index is the number of impressions, the output means calculates the ratio of the value before conversion to the reference number in the delivery area, which is the reference value of the number of views in the delivery area of the advertisement delivery target. The conversion device according to claim 2, wherein the converted value is calculated.
  4. 　前記配信エリア内基準数は、前記配信エリア内の、人口数、世帯数、視聴者層の人口数、および視聴可能端末数のうち、いずれか一つ以上に基づく値である
    　ことを特徴とする請求項３に記載の換算装置。     The reference number in the distribution area is characterized by being a value based on any one or more of the number of population, the number of households, the number of population of the viewer group, and the number of viewable terminals in the distribution area. The conversion device according to claim 3.
  5. 　前記第一の指標がＧＲＰの場合、前記換算前の値は、放送波で放送される広告のＧＲＰを示し、前記第二の指標は、インプレッション数である
    　ことを特徴とする請求項１から請求項４のいずれかに記載の換算装置。     When the first index is GRP, the value before conversion indicates the GRP of the advertisement broadcast on the broadcast wave, and the second index is the number of impressions, which is claimed from claim 1. The conversion device according to any one of item 4.
  6. 　前記出力手段は、前記第一の指標がＧＲＰの場合、広告の放送対象の放送エリア内における視聴数の基準とする値である放送エリア内基準数を前記換算前の値に乗算することによって、前記換算後の値を算出する
    　ことを特徴とする請求項５に記載の換算装置。     When the first index is GRP, the output means multiplies the value before conversion by the reference number in the broadcasting area, which is the reference value of the number of viewers in the broadcasting area of the advertisement to be broadcast. The conversion device according to claim 5, wherein the converted value is calculated.
  7. 　前記放送エリア内基準数は、前記放送エリア内の、人口数、世帯数、視聴者層の人口数、および視聴可能端末数のうち、いずれか一つ以上に基づく値である
    　ことを特徴とする請求項６に記載の換算装置。     The reference number in the broadcasting area is characterized by being a value based on any one or more of the number of population, the number of households, the number of population of the viewer group, and the number of viewable terminals in the broadcasting area. The conversion device according to claim 6.
  8. 　前記第一の指標および前記第二の指標は、世帯を基準として算出される指標と、視聴者を分類した視聴者層ごとに算出される指標とのうち少なくともいずれか一つである
    　ことを特徴とする請求項１から請求項７のいずれかに記載の換算装置。     The first index and the second index are characterized in that they are at least one of an index calculated based on a household and an index calculated for each viewer group that classifies viewers. The conversion device according to any one of claims 1 to 7.
  9. 　前記換算後の値に関する情報を表示手段に表示させる表示制御手段
    　をさらに備えることを特徴とする請求項１から請求項８のいずれかに記載の換算装置。     The conversion device according to any one of claims 1 to 8, further comprising a display control means for displaying information on the converted value on the display means.
  10. 　前記受信手段は、さらに、前記第二の指標を示す第二の指標値を受信し、
    　前記表示制御手段は、前記換算後の値と前記第二の指標値とを前記表示手段に表示させる
    　ことを特徴とする請求項９に記載の換算装置。     The receiving means further receives a second index value indicating the second index, and receives the second index value.
    The conversion device according to claim 9, wherein the display control means causes the display means to display the converted value and the second index value.
  11. 　前記受信手段は、さらに、前記第二の指標を示す第二の指標値を受信し、
    　前記出力手段は、前記換算後の値に関する情報として、前記換算後の値と前記第二の指標値との演算結果を出力し、
    　前記表示制御手段は、前記演算結果を前記表示手段に表示させる
    　ことを特徴とする請求項９に記載の換算装置。     The receiving means further receives a second index value indicating the second index, and receives the second index value.
    The output means outputs the calculation result of the converted value and the second index value as information regarding the converted value.
    The conversion device according to claim 9, wherein the display control means causes the display means to display the calculation result.
  12. 　前記第一の指標がインプレッション数の場合、前記第二の指標値は、放送波で放送される広告のＧＲＰを示し、
    　前記第一の指標がＧＲＰの場合、前記第二の指標値は、インターネットで配信される広告のインプレッション数を示す
    　ことを特徴とする請求項１０または請求項１１に記載の換算装置。     When the first index is the number of impressions, the second index value indicates the GRP of the advertisement broadcast on the broadcast wave.
    The conversion device according to claim 10 or 11, wherein when the first index is GRP, the second index value indicates the number of impressions of an advertisement delivered on the Internet.
  13. 　広告の視聴に関する第一の指標を示す換算前の値を受信し、
    　前記第一の指標と異なる第二の指標を示す換算後の値へ前記換算前の値を換算し、前記換算後の値に関する情報を出力し、
    　前記第二の指標は、インターネットで配信される広告に対して使用される指標、または、放送波で放送される広告に対して使用される指標である
    　ことを特徴とする換算方法。     Received the unconverted value that indicates the first indicator of ad viewing,
    The value before conversion is converted into the value after conversion indicating the second index different from the first index, and the information regarding the value after conversion is output.
    The second index is a conversion method characterized by being an index used for an advertisement delivered on the Internet or an index used for an advertisement broadcast on a broadcast wave.
  14. 　前記第一の指標がインプレッション数の場合、前記換算前の値は、インターネットで配信される広告のインプレッション数を示し、前記第二の指標は、ＧＲＰ（gross rating point）である
    　ことを特徴とする請求項１３に記載の換算方法。     When the first index is the number of impressions, the value before conversion indicates the number of impressions of the advertisement delivered on the Internet, and the second index is GRP (gross rating point). The conversion method according to claim 13.
  15. 　前記第一の指標がインプレッション数の場合、広告の配信対象の配信エリア内における視聴数の基準とする値である配信エリア内基準数に対する前記換算前の値の割合を算出することによって、前記換算後の値を算出する
    　ことを特徴とする請求項１４に記載の換算方法。     When the first index is the number of impressions, the conversion is performed by calculating the ratio of the value before conversion to the reference number in the distribution area, which is the reference value of the number of views in the distribution area of the advertisement distribution target. The conversion method according to claim 14, wherein the later value is calculated.
  16. 　前記配信エリア内基準数は、前記配信エリア内の、人口数、世帯数、視聴者層の人口数、および視聴可能端末数のうち、いずれか一つ以上に基づく値である
    　ことを特徴とする請求項１５に記載の換算方法。     The reference number in the distribution area is characterized by being a value based on any one or more of the number of population, the number of households, the number of population of the viewer group, and the number of viewable terminals in the distribution area. The conversion method according to claim 15.
  17. 　前記第一の指標がＧＲＰの場合、前記換算前の値は、放送波で放送される広告のＧＲＰを示し、前記第二の指標は、インプレッション数である
    　ことを特徴とする請求項１３から請求項１６のいずれかに記載の換算方法。     When the first index is GRP, the value before conversion indicates the GRP of the advertisement broadcast on the broadcast wave, and the second index is the number of impressions, which is claimed from claim 13. Item 16. The conversion method according to any one of Items 16.
  18. 　前記第一の指標がＧＲＰの場合、広告の放送対象の放送エリア内における視聴数の基準とする値である放送エリア内基準数を前記換算前の値に乗算することによって、前記換算後の値を算出する
    　ことを特徴とする請求項１７に記載の換算方法。     When the first index is GRP, the value after conversion is obtained by multiplying the value before conversion by the standard number in the broadcasting area, which is the standard value of the number of viewers in the broadcasting area of the advertisement to be broadcast. The conversion method according to claim 17, wherein the method is calculated.
  19. 　前記放送エリア内基準数は、前記放送エリア内の、人口数、世帯数、視聴者層の人口数、および視聴可能端末数のうち、いずれか一つ以上に基づく値である
    　ことを特徴とする請求項１８に記載の換算方法。     The reference number in the broadcasting area is characterized by being a value based on any one or more of the number of population, the number of households, the number of population of the viewer group, and the number of viewable terminals in the broadcasting area. The conversion method according to claim 18.
  20. 　前記第一の指標および前記第二の指標は、世帯を基準として算出される指標と、視聴者を分類した視聴者層ごとに算出される指標とのうち少なくともいずれか一つである
    　ことを特徴とする請求項１３から請求項１９のいずれかに記載の換算方法。     The first index and the second index are characterized in that they are at least one of an index calculated based on a household and an index calculated for each viewer group that classifies viewers. The conversion method according to any one of claims 13 to 19.
  21. 　前記換算後の値に関する情報を表示手段に表示させる
    　ことを特徴とする請求項１３から請求項２０のいずれかに記載の換算方法。     The conversion method according to any one of claims 13 to 20, wherein the information on the converted value is displayed on the display means.
  22. 　さらに、前記第二の指標を示す第二の指標値を受信し、
    　前記換算後の値と前記第二の指標値とを前記表示手段に表示させる
    　ことを特徴とする請求項２１に記載の換算方法。     Further, the second index value indicating the second index is received, and the second index value is received.
    The conversion method according to claim 21, wherein the converted value and the second index value are displayed on the display means.
  23. 　さらに、前記第二の指標を示す第二の指標値を受信し、
    　前記換算後の値に関する情報として、前記換算後の値と前記第二の指標値との演算結果を出力し、
    　前記演算結果を前記表示手段に表示させる
    　ことを特徴とする請求項２１に記載の換算方法。     Further, the second index value indicating the second index is received, and the second index value is received.
    As information on the converted value, the calculation result of the converted value and the second index value is output.
    The conversion method according to claim 21, wherein the calculation result is displayed on the display means.
  24. 　前記第一の指標がインプレッション数の場合、前記第二の指標値は、放送波で放送される広告のＧＲＰを示し、
    　前記第一の指標がＧＲＰの場合、前記第二の指標値は、インターネットで配信される広告のインプレッション数を示す
    　ことを特徴とする請求項２２または請求項２３に記載の換算方法。     When the first index is the number of impressions, the second index value indicates the GRP of the advertisement broadcast on the broadcast wave.
    The conversion method according to claim 22 or 23, wherein when the first index is GRP, the second index value indicates the number of impressions of an advertisement delivered on the Internet.
  25. 　コンピュータに、
    　広告の視聴に関する第一の指標を示す換算前の値を受信する受信機能と、
    　前記第一の指標と異なる第二の指標を示す換算後の値へ前記換算前の値を換算し、前記換算後の値に関する情報を出力する出力機能と
    　を実現させ、
    　前記第二の指標は、インターネットで配信される広告に対して使用される指標、または、放送波で放送される広告に対して使用される指標である
    　ことを特徴とする換算プログラムを記録したコンピュータ読み取り可能な記録媒体。     On the computer
    The reception function to receive the value before conversion, which indicates the first index for viewing advertisements,
    It realizes an output function that converts the value before conversion to the value after conversion indicating the second index different from the first index and outputs the information about the value after conversion.
    The second index is a computer that records a conversion program, which is an index used for an advertisement delivered on the Internet or an index used for an advertisement broadcast on a broadcast wave. A readable recording medium.
  26. 　前記第一の指標がインプレッション数の場合、前記換算前の値は、インターネットで配信される広告のインプレッション数を示し、前記第二の指標は、ＧＲＰ（gross rating point）である
    　ことを特徴とする請求項２５に記載の換算プログラムを記録したコンピュータ読み取り可能な記録媒体。     When the first index is the number of impressions, the value before conversion indicates the number of impressions of the advertisement delivered on the Internet, and the second index is GRP (gross rating point). A computer-readable recording medium on which the conversion program according to claim 25 is recorded.
  27. 　前記出力機能は、前記第一の指標がインプレッション数の場合、広告の配信対象の配信エリア内における視聴数の基準とする値である配信エリア内基準数に対する前記換算前の値の割合を算出することによって、前記換算後の値を算出する
    　ことを特徴とする請求項２６に記載の換算プログラムを記録したコンピュータ読み取り可能な記録媒体。     When the first index is the number of impressions, the output function calculates the ratio of the value before conversion to the reference number in the delivery area, which is the reference value of the number of views in the delivery area of the advertisement delivery target. A computer-readable recording medium on which the conversion program according to claim 26 is recorded, wherein the converted value is calculated.
  28. 　前記配信エリア内基準数は、前記配信エリア内の、人口数、世帯数、視聴者層の人口数、および視聴可能端末数のうち、いずれか一つ以上に基づく値である
    　ことを特徴とする請求項２７に記載の換算プログラムを記録したコンピュータ読み取り可能な記録媒体。     The reference number in the distribution area is characterized by being a value based on any one or more of the number of population, the number of households, the number of population of the viewer group, and the number of viewable terminals in the distribution area. A computer-readable recording medium on which the conversion program according to claim 27 is recorded.
  29. 　前記第一の指標がＧＲＰの場合、前記換算前の値は、放送波で放送される広告のＧＲＰを示し、前記第二の指標は、インプレッション数である
    　ことを特徴とする請求項２５から請求項２８のいずれかに記載の換算プログラムを記録したコンピュータ読み取り可能な記録媒体。     When the first index is GRP, the value before conversion indicates the GRP of the advertisement broadcast on the broadcast wave, and the second index is the number of impressions, which is claimed from claim 25. A computer-readable recording medium on which the conversion program according to any one of Item 28 is recorded.
  30. 　前記出力機能は、前記第一の指標がＧＲＰの場合、広告の放送対象の放送エリア内における視聴数の基準とする値である放送エリア内基準数を前記換算前の値に乗算することによって、前記換算後の値を算出する
    　ことを特徴とする請求項２９に記載の換算プログラムを記録したコンピュータ読み取り可能な記録媒体。     When the first index is GRP, the output function multiplies the value before conversion by the reference number in the broadcasting area, which is the reference value of the number of viewers in the broadcasting area of the advertisement to be broadcast. A computer-readable recording medium on which the conversion program according to claim 29 is recorded, which comprises calculating the converted value.
  31. 　前記放送エリア内基準数は、前記放送エリア内の、人口数、世帯数、視聴者層の人口数、および視聴可能端末数のうち、いずれか一つ以上に基づく値である
    　ことを特徴とする請求項３０に記載の換算プログラムを記録したコンピュータ読み取り可能な記録媒体。     The reference number in the broadcasting area is characterized by being a value based on any one or more of the number of population, the number of households, the number of population of the viewer group, and the number of viewable terminals in the broadcasting area. A computer-readable recording medium on which the conversion program according to claim 30 is recorded.
  32. 　前記第一の指標および前記第二の指標は、世帯を基準として算出される指標と、視聴者を分類した視聴者層ごとに算出される指標とのうち少なくともいずれか一つである
    　ことを特徴とする請求項２５から請求項３１のいずれかに記載の換算プログラムを記録したコンピュータ読み取り可能な記録媒体。     The first index and the second index are characterized in that they are at least one of an index calculated based on a household and an index calculated for each viewer group that classifies viewers. A computer-readable recording medium on which the conversion program according to any one of claims 25 to 31 is recorded.
  33. 　前記換算後の値に関する情報を表示手段に表示させる表示制御機能
    　をさらにコンピュータに実現させることを特徴とする請求項２５から請求項３２のいずれかに記載の換算プログラムを記録したコンピュータ読み取り可能な記録媒体。     A computer-readable record recording the conversion program according to any one of claims 25 to 32, wherein the computer further realizes a display control function for displaying information on the converted value on the display means. Medium.
  34. 　前記受信機能は、さらに、前記第二の指標を示す第二の指標値を受信し、
    　前記表示制御機能は、前記換算後の値と前記第二の指標値とを前記表示手段に表示させる
    　ことを特徴とする請求項３３に記載の換算プログラムを記録したコンピュータ読み取り可能な記録媒体。     The receiving function further receives a second index value indicating the second index.
    The computer-readable recording medium on which the conversion program according to claim 33 is recorded, wherein the display control function causes the display means to display the converted value and the second index value.
  35. 　前記受信機能は、さらに、前記第二の指標を示す第二の指標値を受信し、
    　前記出力機能は、前記換算後の値に関する情報として、前記換算後の値と前記第二の指標値との演算結果を出力し、
    　前記表示制御機能は、前記演算結果を前記表示手段に表示させる
    　ことを特徴とする請求項３３に記載の換算プログラムを記録したコンピュータ読み取り可能な記録媒体。     The receiving function further receives a second index value indicating the second index.
    The output function outputs the calculation result of the converted value and the second index value as information regarding the converted value.
    The computer-readable recording medium on which the conversion program according to claim 33 is recorded, wherein the display control function causes the display means to display the calculation result.
  36. 　前記第一の指標がインプレッション数の場合、前記第二の指標値は、放送波で放送される広告のＧＲＰを示し、
    　前記第一の指標がＧＲＰの場合、前記第二の指標値は、インターネットで配信される広告のインプレッション数を示す
    　ことを特徴とする請求項３４または請求項３５に記載の換算プログラムを記録したコンピュータ読み取り可能な記録媒体。     When the first index is the number of impressions, the second index value indicates the GRP of the advertisement broadcast on the broadcast wave.
    When the first index is GRP, the second index value indicates the number of impressions of the advertisement delivered on the Internet, and the computer recording the conversion program according to claim 34 or 35. A readable recording medium.
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