WO2021260755A1 - Audience rating estimation device, audience rating estimation method, and recording medium - Google Patents

Audience rating estimation device, audience rating estimation method, and recording medium Download PDF

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Publication number
WO2021260755A1
WO2021260755A1 PCT/JP2020/024319 JP2020024319W WO2021260755A1 WO 2021260755 A1 WO2021260755 A1 WO 2021260755A1 JP 2020024319 W JP2020024319 W JP 2020024319W WO 2021260755 A1 WO2021260755 A1 WO 2021260755A1
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Prior art keywords
program
audience rating
estimation
data
target program
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PCT/JP2020/024319
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French (fr)
Japanese (ja)
Inventor
研太 中尾
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日本電気株式会社
Ｎｅｃソリューションイノベータ株式会社
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Application filed by 日本電気株式会社, Ｎｅｃソリューションイノベータ株式会社 filed Critical 日本電気株式会社
Priority to JP2022531248A priority Critical patent/JP7464711B2/en
Priority to PCT/JP2020/024319 priority patent/WO2021260755A1/en
Publication of WO2021260755A1 publication Critical patent/WO2021260755A1/en

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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N17/00—Diagnosis, testing or measuring for television systems or their details

Definitions

  • the present invention relates to an audience rating estimation device, an audience rating estimation method, and a recording medium.
  • the audience rating of programs to be broadcast in the future is often estimated manually based on the actual value of the past audience rating.
  • Patent Document 1 describes that viewing history data is acquired from a measuring device connected to a television of a predetermined household, and the audience rating is estimated from the data.
  • the audience rating is the ratio of the number of households that watched the predetermined program to the number of households for which the audience rating is calculated, or the number of individuals who watched the predetermined program to the number of individuals for which the audience rating is calculated. It is a ratio.
  • the actual value data of the past audience rating is provided to each broadcasting station from the audience rating provider.
  • the estimated audience rating may not match the actual situation. there were.
  • An object of the present invention is to provide an audience rating estimation device, an audience rating estimation method, and a recording medium that can improve the audience rating estimation accuracy of a program to be broadcast in the future.
  • the audience rating estimation device is for viewing the program composition data of a predetermined estimation target program to be broadcast in the future, the program composition data of a predetermined comparison target program broadcasted in the past, and the comparison target program. Based on the receiving means for receiving the actual value of the rate, the program configuration data of the estimation target program, the program composition data of the comparison target program, and the actual value of the audience rating of the comparison target program. It is characterized by comprising an output means for outputting estimated value data indicating the estimated value of the audience rating of the estimated target program.
  • the audience rating estimation method comprises the program composition data of a predetermined estimation target program to be broadcast in the future, the program composition data of a predetermined comparison target program broadcasted in the past, and the comparison target.
  • the actual value of the audience rating of the program is received, and based on the program composition data of the estimation target program, the program composition data of the comparison target program, and the actual value of the audience rating of the comparison target program. It is characterized by outputting estimated value data indicating the estimated value of the audience rating of the estimated target program.
  • the audience rating estimation program recorded on a computer-readable recording medium is a program configuration data of a predetermined estimation target program to be broadcast in the future and a predetermined comparison target broadcast in the past.
  • the reception function for receiving the program composition data of the program and the actual value of the audience rating of the comparison target program, the program composition data of the estimation target program, the program composition data of the comparison target program, and the comparison target. It is characterized in that a computer is provided with an output function for outputting estimated value data indicating an estimated value of the audience rating of the estimated target program, which is estimated based on the actual value of the audience rating of the program.
  • FIG. 1 shows a configuration example of the audience rating estimation device 10 of the present embodiment.
  • the audience rating estimation device 10 of the present embodiment includes a receiving unit 11 and an output unit 12.
  • the receiving unit 11 receives the program composition data of the predetermined estimation target program to be broadcast in the future, the program composition data of the predetermined comparison target program broadcasted in the past, and the actual value of the audience rating of the comparison target program.
  • the output unit 12 shows an estimated value of the audience rating of the estimation target program estimated based on the program composition data of the estimation target program, the program composition data of the comparison target program, and the actual value of the audience rating of the comparison target program. Output estimated value data.
  • the audience rating estimation device 10 is based on the program composition data of the estimation target program, the program composition data of the comparison target program, and the actual value of the audience rating of the comparison target program. Outputs estimated value data indicating the estimated estimated value of the audience rating of the estimated target program. This makes it possible to estimate the audience rating of the program to be broadcast in the future based on the program composition data in addition to the actual value of the audience rating of the program broadcast in the past. Therefore, it is possible to improve the estimation accuracy of the audience rating of the program to be broadcast in the future.
  • FIG. 2 shows an example of the operation of the audience rating estimation device 10 of the present embodiment.
  • the receiving unit 11 receives the program composition data of the predetermined estimation target program to be broadcast in the future, the program composition data of the predetermined comparison target program broadcasted in the past, and the actual value of the audience rating of the comparison target program (Ste S101).
  • the output unit 12 shows an estimated value of the audience rating of the estimation target program estimated based on the program composition data of the estimation target program, the program composition data of the comparison target program, and the actual value of the audience rating of the comparison target program.
  • the estimated value data is output (step S102).
  • the audience rating estimation device 10 includes the program composition data of the estimation target program, the program composition data of the comparison target program, and the actual value of the audience rating of the comparison target program. Outputs estimated value data indicating an estimated value of the audience rating of the program to be estimated, which is estimated based on. This makes it possible to estimate the audience rating of the program to be broadcast in the future based on the program composition data in addition to the actual value of the audience rating of the program broadcast in the past. Therefore, it is possible to improve the estimation accuracy of the audience rating of the program to be broadcast in the future.
  • FIG. 3 shows a configuration example of the audience rating estimation system of the present embodiment.
  • the audience rating estimation system of the present embodiment includes an audience rating estimation device 20, an audience rating providing device 80, and a display means 60. Further, the audience rating estimation device 20 and the display means 60 are included in the commercial broadcasting system 70.
  • the commercial broadcasting system 70 is a system for managing broadcast programs, commercials (commercial messages), and the like.
  • the commercial broadcasting system 70 can provide the audience rating estimation device 20 with program configuration data of a program broadcast in the past and a program broadcast in the future.
  • the program structure data will be described later.
  • the audience rating providing device 80 provides the audience rating estimation device 20 with data on the actual value of the audience rating of the programs broadcasted in the past.
  • the audience rating estimation device 20 estimates the audience rating of a program to be broadcast in the future. Further, the audience rating estimation device 20 causes the display means 60 to display the estimated value of the audience rating.
  • the display means 60 displays the estimated value of the audience rating of the program to be broadcast in the future, which is estimated by the audience rating estimation device 20.
  • the display means 60 may include a display or the like as an output device, or may include a touch panel or the like as an input / output device.
  • the audience rating targeted by the audience rating estimation device 20 may be a real-time audience rating, a time-shift audience rating, or the number of impressions of simultaneous Internet distribution.
  • the audience rating estimation device 20 estimates at least one or more of the real-time audience rating, the time-shifted audience rating, and the number of impressions of simultaneous Internet distribution.
  • the real-time audience rating is the ratio of the number of households who watched the program in real time to the number of households whose audience rating is calculated, or the ratio of the number of individuals who watched the program in real time to the number of individuals whose audience rating is calculated.
  • the time shift audience rating is the number of households (or individuals) whose audience rating is calculated, which is the number of households (or individuals) who watched the recorded program within a predetermined period (eg, within 7 days) from the end time of real-time broadcasting. It is a ratio to.
  • the time-shift audience rating may be the C7 audience rating, which is the average audience rating of the CM frame in the recorded program.
  • the number of impressions is the number of times a program distributed on the Internet (referred to as simultaneous distribution on the Internet) is viewed at the same time as broadcasting by a broadcast wave.
  • the audience rating targeted by the audience rating estimation device 20 may be a household audience rating calculated based on the household, or the viewers are classified according to age, gender, etc. based on the individual viewer. It may be the audience rating for each viewer group calculated for each viewer group.
  • the past actual value data of the number of impressions may be provided from the audience rating providing device 80, or may be provided from another device (not shown) in the commercial broadcasting system 70.
  • the audience rating estimation device 20 estimates the audience rating based on the data obtained by the commercial broadcasting system 70, there is an advantage that the audience rating estimation system can be easily constructed. Further, since the audience rating can be estimated in the commercial broadcasting system 70 of the broadcasting station, there is an advantage from the viewpoint of security.
  • FIG. 4 shows a configuration example of the audience rating estimation device 20 of the present embodiment.
  • the audience rating estimation device 20 includes a reception unit 11, an output unit 12, and a display control unit 23.
  • the receiving unit 11 receives the program composition data of the predetermined estimation target program to be broadcast in the future, the program composition data of the predetermined comparison target program broadcasted in the past, and the actual value of the audience rating of the comparison target program.
  • the receiving unit 11 determines the program composition data of the estimation target program, the program composition data of the comparison target program, and the actual value of the audience rating of the comparison target program in the audience rating providing device 80 or the commercial broadcasting system 70. Receive from the device.
  • the program to be estimated refers to the program to be estimated for the audience rating. Further, the audience rating estimation device 20 of the present embodiment uses the program configuration data and the actual value of the audience rating of the predetermined program broadcasted in the past for the estimation of the audience rating.
  • the comparison target program refers to a program that has been broadcast in the past, in which the program composition data and the actual value of the audience rating are used for estimating the audience rating.
  • the comparison target program is, for example, a program broadcast at the same time of the week before the estimation target program.
  • the output unit 12 estimates the estimated value of the audience rating of the estimation target program based on the program composition data of the estimation target program, the program composition data of the comparison target program, and the actual value of the audience rating of the comparison target program. Then, the output unit 12 outputs the estimated value data indicating the estimated value of the audience rating of the estimation target program to the display control unit 23.
  • the display control unit 23 causes the display means 60 to display the estimated value of the audience rating of the estimation target program based on the estimated value data.
  • the audience rating estimation device 20 of the present embodiment estimates the audience rating of the estimation target program by, for example, the following method.
  • the audience rating estimation method is not limited to the methods listed below.
  • any method can be used as long as it is a method based on the program composition data of the estimation target program, the program composition data of the comparison target program, and the actual value of the audience rating of the comparison target program. can.
  • the audience rating estimation device 20 adds a predetermined addition value to the actual value of the audience rating of the comparison target program according to the condition that the difference between the program composition data of the estimation target program and the program composition data of the comparison target program is satisfied.
  • the audience rating of the estimation target program is estimated.
  • the added value may be a negative value. If there is no condition that the difference is satisfied, the added value is assumed to be zero.
  • the output unit 12 of the audience rating estimation device 20 generates a method of showing the difference between the program composition data of the estimation target program and the program composition data of the comparison target program.
  • Program composition data is data related to program composition.
  • the program composition data includes any one or more of program frame composition data, genre-related data, and program content-related data. Further, the program composition data may further include any one or more of the program frame composition data of the program of the previous program frame and the next program frame, the data related to the genre, and the data related to the program content.
  • the program frame is a time zone in which the program is broadcast (from the broadcast start time to the broadcast end time).
  • the program frame configuration data is data related to the program frame.
  • the program frame configuration data includes data related to program frame cutting and data related to CM broadcast within the program frame.
  • the data related to the frame cutting is the data related to the broadcast start time and the broadcast end time of the program.
  • the data related to the CM is, for example, the number of CM chances, the CM chance start time, the CM chance end time, the total time of the CM in the program frame, the broadcast day of the CM, the time rank data, and the like.
  • the CM chance is a CM broadcast frame.
  • the time rank is a rank of the CM charge preset according to the day of the week and the time zone.
  • the genre is the classification of programs. Genres are shown as a combination of major and middle classifications.
  • the major categories are, for example, "news / news”, “sports”, and “information / wide shows”.
  • the middle classification is "regular / general”, “weather”, “special feature / document”, and the like.
  • the data related to the program content is, for example, data related to the program content such as performers, original titles, original authors, screenwriters, directors, directors, producers, music, number of stories, and more detailed classification than genre.
  • the data related to the program content may include data such as sign language, subtitles, commentary, rebroadcast, special program, first-time limited expansion, and extendability. ..
  • the output unit 12 increases the audience rating of the estimated target program by adding a predetermined addition value to the actual value of the audience rating of the comparison target program according to the condition that the difference is satisfied among the predetermined conditions. presume.
  • the conditions are set in advance for the audience rating estimation device 20 by the user. Further, the condition set for the audience rating estimation device 20 may be one or a plurality of two or more.
  • the output unit 12 adds a predetermined addition value to the actual value of the audience rating of the comparison target program to view the estimated target program. Estimate the rate.
  • the output unit 12 calculates the audience rating of the estimated target program by subtracting a predetermined subtraction value from the actual value of the audience rating of the comparison target program. presume.
  • the output unit 12 estimates the audience rating of the estimation target program by subtracting a predetermined subtraction value from the actual value of the audience rating of the comparison target program.
  • the output unit 12 estimates the audience rating of the estimated target program by adding a predetermined addition value to the actual value of the audience rating of the comparison target program.
  • the comparison target program is a special feature on old age
  • the estimation target program is a special feature on youth trends.
  • the audience rating of the M1 layer and the F1 layer men and women aged 20 to 34 years old
  • the audience rating of the M3 layer and the F3 layer men and women aged 50 and over
  • the output unit 12 subtracts a predetermined subtraction value from the actual value of the audience rating of the M3 layer and the F3 layer of the comparison target program, and the viewing of the M1 layer and the F1 layer.
  • the audience rating of the program to be estimated is estimated by adding a predetermined addition value to the actual value of the rate.
  • the output unit 12 estimates the audience rating of the estimated target program by adding a predetermined addition value to the actual value of the audience rating of the comparison target program. do.
  • the addition value and the subtraction value may be a value set for each condition, a fixed value, or a value according to the actual value of the audience rating of the comparison target program. ..
  • the estimated audience rating is the audience rating by viewer group
  • addition or subtraction is performed for the audience rating of each viewer group according to the conditions that the differences are satisfied.
  • the output unit 12 determines that the number of the estimation target programs has a higher priority and is equal to or less than a predetermined upper limit value among the plurality of conditions satisfied by the difference.
  • the audience rating may be estimated. For example, when the output unit 12 has five conditions that the difference is satisfied and 3 is set as a predetermined upper limit value, the output unit 12 has the estimation target program according to the three conditions having higher priority. You may estimate the audience rating of.
  • the output unit 12 may add up the added values (the subtracted value shall be a negative added value) according to each condition, and use the totaled value as a new added value. Further, the output unit 12 sums the added values according to each condition (the subtracted value is a negative added value) and the weighted values according to the priority, and the totaled value is used as a new added value. May be good.
  • the audience rating estimation device 20 can bring the estimated value of the audience rating closer to the state estimated as described above. Therefore, it is possible to improve the estimation accuracy of the audience rating based on the program composition data of the estimation target program and the program composition data of the comparison target program.
  • the output unit 12 estimates the audience rating of the estimation target program by the above method, and outputs the estimated value data indicating the estimated value of the audience rating of the estimation target program to the display control unit 23. Then, the display control unit 23 causes the display means 60 to display the estimated value of the audience rating of the estimation target program based on the estimated value data.
  • the output unit 12 may further output the difference data to the display control unit 23 or another device in the commercial broadcasting system 70. Further, the output unit 12 displays and controls the actual value data indicating the actual value of the comparison target program and the difference data indicating the difference between the estimated value of the audience rating of the estimation target program and the actual value of the audience rating of the comparison target program. It may be output to the unit 23 or another device in the commercial broadcasting system 70.
  • the audience rating estimation device 20 may use the ratio (achievement rate) of the actual value of the number of impressions of the comparison target program to the reference value according to the comparison target program. good.
  • the audience rating estimation device 20 performs addition to the arrival rate according to the conditions satisfied by the differences, and multiplies the arrival rate after addition by the reference value according to the estimation target program to obtain the estimation target program. Calculate an estimate of the number of impressions.
  • the reference value is a value that serves as an index for evaluating whether the number of impressions is large or small. Since the number of impressions is a value indicating the number of times of viewing, it may be evaluated as high or low depending on the day of the week or the time zone. For example, even if the program has the same number of impressions, for example, a program in the time zone from 19:00 to 21:00 is evaluated as having a small number of impressions, and a program in the midnight zone is evaluated as having a large number of impressions. May be reasonable. Therefore, when the audience rating estimation device 20 estimates the number of impressions, it is preferable to use the arrival rate instead of the number of impressions themselves.
  • the reference value is set in advance in the audience rating estimation device 20.
  • the reference value is set according to the time rank, broadcasting time zone, etc., and can be flexibly set in consideration of the regional characteristics of the broadcasting target area.
  • the display control unit 23 of the present embodiment causes the display means 60 to display the estimated value of the audience rating of the program to be estimated.
  • FIG. 5 shows an example of displaying the estimated value.
  • the display control unit 23 associates the estimated value of the audience rating with the program (estimated target program) and displays it on the display means 60.
  • the horizontal axis shows the day of the week and the vertical axis shows the classification of the program.
  • the upper part of each program frame shows the real-time (RT) audience rating.
  • the middle row shows the C7 audience rating.
  • the lower row shows the number of impressions.
  • the audience rating estimation device 20 estimates the real-time audience rating, the C7 audience rating, and the number of impressions.
  • the left side of the slash (/) shows the actual value of the audience rating of the comparison target program, and the right side shows the estimated value of the audience rating of the estimation target program estimated by the audience rating estimation device 20.
  • Programs for which numbers are not displayed in the lower row are programs that are not simultaneously distributed on the Internet.
  • the actual value of the audience rating of the comparison target program and the estimated value of the estimation target program estimated by the audience rating estimation device 20 are displayed side by side.
  • FIG. 6 shows another example of displaying the estimated value.
  • the difference between the actual value and the estimated value in the case of FIG. 6, the actual value is calculated from the estimated value).
  • the subtracted value is displayed.
  • the display of the difference may be a signed display or an absolute value display.
  • FIG. 7 shows an example of display when the audience rating is the audience rating by viewer group.
  • the drop-down box at the top of the table switches the viewer demographic displayed.
  • the display control unit 23 displays the estimated value of the audience rating on the display means 60 in association with the program, but it may be displayed by a method not associated with the program. good.
  • the display control unit 23 associates the estimated value with the program and displays it on the display means 60, there is an advantage that it becomes easy for the user to grasp the estimated value of the audience rating. Further, the display control unit 23 causes the display means 60 to display the actual value and the estimated value, or the difference between the actual value and the estimated value, so that the user can easily grasp the difference between the actual value and the estimated value. There is a merit.
  • the user may be able to use the difference information in the sales strategy of the CM frame. For example, it is possible to sell a CM frame of a program whose estimated value of the real-time audience rating is higher than the actual value of the real-time audience rating as a CM frame for broadcasting a CM with a stronger awareness of the real-time viewer group. It will be possible. By selling CM slots that are more conscious of the viewer base, the possibility of improving the advertising revenue of broadcasting stations and improving the profits of sponsors will increase.
  • the output unit 12 may output data indicating the condition that the difference satisfies to the display control unit 23 or another device in the commercial broadcasting system 70. good.
  • the data indicating the conditions satisfied by the differences correspond to the data indicating the reason for the estimation when the audience rating estimation device 20 estimates a value different from the actual value of the audience rating of the comparison target program as the audience rating of the estimation target program. .. Further, the output unit 12 may output data indicating a condition that the difference is not satisfied.
  • FIG. 8 shows an example of data showing the conditions that the differences are satisfied with.
  • the output unit 12 has a condition that the difference is satisfied, an addition value to the actual value of the audience rating of the comparison target program, and a content of the difference (a column of "estimation target program" and a column of "comparison target program”. ) And is output.
  • the added value is a value obtained by subtracting the actual value of the audience rating of the comparison target program from the estimated value of the audience rating of the estimation target program.
  • the output unit 12 adds "-1" to the actual value of the audience rating of the comparison target program because the frame cut is different, so that the estimation target program can be viewed. Indicates that the rate has been estimated.
  • the third row of the table is by adding "+2" to the actual value of the audience rating of the comparison target program because the comparison target program is not the first broadcast but the estimation target program is the first broadcast. It indicates that the audience rating of the estimation target program has been estimated.
  • the display control unit 23 may receive data indicating the conditions satisfied by the differences from the output unit 12, and may display a screen based on the data indicating the conditions satisfied by the differences on the display means 60.
  • the user can confirm this data and change the condition set in the audience rating estimation device 20. For example, after the broadcast of the estimation target program, the user can confirm the actual value of the audience rating of the estimation target program, set more appropriate conditions, and change the addition value according to each condition.
  • the audience rating estimation device 20 is based on the program composition data of the estimation target program, the program composition data of the comparison target program, and the actual value of the audience rating of the comparison target program. Outputs estimated value data indicating the estimated estimated value of the audience rating of the estimated target program. This makes it possible to estimate the audience rating of the program to be broadcast in the future based on the program composition data in addition to the actual value of the audience rating of the program broadcast in the past. Therefore, it is possible to improve the estimation accuracy of the audience rating of the program to be broadcast in the future.
  • FIG. 9 shows an operation example of the audience rating estimation device 20 of the present embodiment.
  • the operation example shown in FIG. 9 is an example of the operation of the audience rating estimation device 20 in the case of estimating the audience rating according to the condition satisfied by the difference between the program composition data of the estimation target program and the program composition data of the comparison target program. be.
  • the receiving unit 11 receives the program composition data of the predetermined estimation target program to be broadcast in the future, the program composition data of the predetermined comparison target program broadcasted in the past, and the actual value of the audience rating of the comparison target program ( Step S201).
  • the output unit 12 generates difference data indicating the difference between the program composition data of the estimation target program and the program composition data of the comparison target program (step S202).
  • the output unit 12 estimates the audience rating of the estimation target program according to the condition that the difference is satisfied among the predetermined conditions (step S203). Specifically, the output unit 12 estimates the audience rating of the estimation target program by adding a predetermined addition value to the actual value of the audience rating of the comparison target program according to the conditions satisfied by the difference. When there is no condition that the difference is satisfied, the output unit 12 sets the actual value of the audience rating of the comparison target program as the estimated value of the audience rating of the estimation target program.
  • the output unit 12 outputs the estimated value data indicating the estimated value of the audience rating of the estimation target program to the display control unit 23.
  • the display control unit 23 causes the display means 60 to display the estimated value of the audience rating of the estimation target program based on the estimated value data (step S204). Further, the output unit 12 may output data indicating a condition that the difference is satisfied to the display control unit 23 or a predetermined device. Further, the display control unit 23 may display the screen based on the data indicating the condition that the difference is satisfied on the display means 60.
  • the audience rating estimation device 20 includes the program composition data of the estimation target program, the program composition data of the comparison target program, and the actual value of the audience rating of the comparison target program. Outputs estimated value data indicating an estimated value of the audience rating of the program to be estimated, which is estimated based on. This makes it possible to estimate the audience rating of the program to be broadcast in the future based on the program composition data in addition to the actual value of the audience rating of the program broadcast in the past. Therefore, it is possible to improve the estimation accuracy of the audience rating of the program to be broadcast in the future.
  • the audience rating estimation device 30 of the present embodiment uses machine learning to estimate the audience rating.
  • FIG. 10 shows a configuration example of the audience rating estimation system of the present embodiment.
  • the audience rating estimation system of the present embodiment includes an audience rating estimation device 30, an audience rating providing device 80, a learning device 50, and a display means 60. Further, the audience rating estimation device 30, the learning device 50, and the display means 60 are included in the commercial broadcasting system 70.
  • the learning device 50 generates an estimation model for estimating the audience rating by machine learning.
  • the audience rating estimation device 30 estimates the audience rating of the program to be broadcast in the future. Further, the audience rating estimation device 30 causes the display means 60 to display the estimated value of the audience rating.
  • the audience rating estimation device 30 of the present embodiment estimates the audience rating of the estimation target program by using the estimation model generated by the learning device 50.
  • the learning device 50 and the audience rating estimation device 30 are shown as different devices in FIG. 10, the audience rating estimation device 30 may have the function of the learning device 50.
  • FIG. 11 shows a configuration example of the learning device 50 of the present embodiment.
  • the learning device 50 includes a learning data input unit 51, a learning data storage unit 52, and a model generation unit 53.
  • the learning data input unit 51 receives the input of the learning data and stores it in the learning data storage unit 52.
  • the learning data storage unit 52 stores the learning data.
  • the learning data includes data related to program composition data of programs broadcasted in the past and data related to actual values of audience ratings.
  • the model generation unit 53 uses an estimation model that estimates the audience rating of the estimation target program based on the program composition data of the estimation target program, the program composition data of the comparison target program, and the actual value of the audience rating of the comparison target program. Generated by learning. Then, the model generation unit 53 transmits the generated estimation model to the audience rating estimation device 30.
  • the model generation unit 53 may generate a new estimation model by performing new machine learning each time new learning data is registered in the training data storage unit 52, or may generate a new estimation model at predetermined time intervals or the like. A new estimation model may be generated at the timing.
  • the input data to the estimation model is the difference data showing the difference between the program composition data of the estimation target program and the program composition data of the comparison target program, and the actual value of the audience rating of the comparison target program.
  • the output data from the estimation model is an estimated value of the audience rating of the program to be estimated. Further, the output data from the estimation model may be a value obtained by subtracting the actual value of the audience rating of the comparison target program from the estimated value of the audience rating of the estimation target program instead of the estimated value of the audience rating of the estimation target program.
  • the input data to the estimation model is the program composition data of the estimation target program, the program composition data of the comparison target program, and the actual value of the audience rating of the comparison target program.
  • the output data from the estimation model is an estimated value of the audience rating of the program to be estimated. Further, the output data from the estimation model may be a value obtained by subtracting the actual value of the audience rating of the comparison target program from the estimated value of the audience rating of the estimation target program instead of the estimated value of the audience rating of the estimation target program.
  • the learning data includes the difference data indicating the difference in the program composition data between the two programs broadcasted in the past, and the actual value of the audience rating of the two programs. Further, the learning data may include the actual value difference data showing the difference between the actual values of the audience ratings of the two programs instead of the actual values of the audience ratings of the two programs.
  • the learning data input unit 51 may receive the program configuration data of the program broadcasted in the past and the actual value of the audience rating of the program from another device in the commercial broadcasting system 70 or the audience rating providing device 80. .. In this case, the learning data input unit 51 generates difference data indicating the difference between the program configuration data between the two predetermined programs and the actual value difference data indicating the difference between the actual values of the viewing rate, and the generated difference.
  • the point data and the actual value difference data may be stored in the learning data storage unit 52.
  • the learning data input unit 51 can also receive the difference data and the actual value difference data from the audience rating estimation device 30 and other devices in the commercial broadcasting system 70. For example, even if the audience rating estimation device 30 or another device in the commercial broadcasting system 70 generates difference data or actual value difference data, and the learning data input unit 51 receives the difference data or actual value difference data. good.
  • the learning data input unit 51 may receive the program configuration data of the program broadcasted in the past and the actual value of the audience rating of the program and store it in the learning data storage unit 52.
  • the model generation unit 53 generates the difference data indicating the difference between the program configuration data between the two predetermined programs and the actual value difference data indicating the difference between the actual values of the audience rating.
  • the model generation unit 53 generates an estimation model for estimating the audience rating of the estimation target program by machine learning based on the difference data and the actual value (or the actual value difference data) of the audience rating of the two programs. do.
  • the learning data includes the program composition data of the program broadcasted in the past and the actual value of the audience rating of the program.
  • the learning data input unit 51 can receive the actual value of the audience rating of the program broadcasted in the past from the audience rating providing device 80. Further, the learning data input unit 51 can receive the program configuration data of the program broadcasted in the past from the device in the commercial broadcasting system 70.
  • the model generation unit 53 generates an estimation model for estimating the audience rating of the estimation target program by machine learning based on the program composition data of the program broadcasted in the past and the actual value of the audience rating of the program. ..
  • the audience rating estimation device 30 of the present embodiment includes a reception unit 11, an output unit 32, and a display control unit 23. Since the receiving unit 11 and the display control unit 23 are the same as those in the second embodiment, the description thereof will be omitted.
  • the output unit 32 uses the estimation model generated by the learning device 50, and is based on the program composition data of the audience rating of the estimation target program, the program composition data of the comparison target program, and the actual value of the audience rating of the comparison target program. Estimate the audience rating of the program to be estimated. Then, the output unit 32 outputs the estimated value data indicating the estimated value of the audience rating of the estimation target program to the display control unit 23.
  • the audience rating estimation device 30 is based on the program composition data of the estimation target program, the program composition data of the comparison target program, and the actual value of the audience rating of the comparison target program. Outputs estimated value data indicating the estimated estimated value of the audience rating of the estimated target program. This makes it possible to estimate the audience rating of the program to be broadcast in the future based on the program composition data in addition to the actual value of the audience rating of the program broadcast in the past. Therefore, it is possible to improve the estimation accuracy of the audience rating of the program to be broadcast in the future.
  • the learning device 50 of the present embodiment learns the data related to the program configuration data of the programs broadcasted in the past and the data related to the actual value of the audience rating.
  • the data regarding the actual value of the audience rating is the data for correcting the estimated value of the audience rating in a more correct direction.
  • the correction data is input and used for machine learning, so that the learning cycle progresses so that the estimation accuracy of the audience rating is improved. Therefore, it is possible to improve the estimation accuracy of the audience rating.
  • FIGS. 13 and 14 show an operation example of the learning device 50 of the present embodiment.
  • the learning data input unit 51 of the learning device 50 receives the learning data and stores it in the learning data storage unit 62 (step S301 in FIG. 13). Further, the model generation unit 53 generates an estimation model for estimating the audience rating based on the learning data stored in the learning data storage unit 52 at a predetermined timing. Then, the model generation unit 53 transmits the generated estimation model to the audience rating estimation device 30 (step S302 in FIG. 14).
  • the receiving unit 11 of the audience rating estimation device 30 receives the program composition data of the estimation target program, the program composition data of the comparison target program, and the actual value of the audience rating of the comparison target program (step S401).
  • the output unit 32 estimates the audience rating of the estimation target program based on the program composition data of the estimation target program, the program composition data of the comparison target program, and the actual value of the audience rating of the comparison target program (step S402). ).
  • the output unit 32 estimates the audience rating based on the estimation model received from the learning device 50.
  • the output unit 32 outputs the estimated value data indicating the estimated value of the audience rating of the estimation target program to the display control unit 23. Then, the display control unit 23 causes the display means 60 to display the estimated value of the audience rating of the estimation target program based on the estimated value data (step S403).
  • the audience rating estimation device 30 includes the program composition data of the estimation target program, the program composition data of the comparison target program, and the actual value of the audience rating of the comparison target program. Outputs estimated value data indicating an estimated value of the audience rating of the program to be estimated, which is estimated based on. This makes it possible to estimate the audience rating of the program to be broadcast in the future based on the program composition data in addition to the actual value of the audience rating of the program broadcast in the past. Therefore, it is possible to improve the estimation accuracy of the audience rating of the program to be broadcast in the future.
  • the audience rating estimation device 40 of the present embodiment has past difference data indicating a difference in program configuration data between two programs broadcasted in the past with respect to the audience rating estimation device 20 of the second embodiment.
  • a function to output the actual value difference data showing the difference between the actual values of the audience rating is added.
  • FIG. 16 shows a configuration example of the audience rating estimation system of the present embodiment.
  • the audience rating estimation system of the present embodiment includes an audience rating estimation device 40, an audience rating providing device 80, and a display means 60.
  • the commercial broadcasting system 70 includes an audience rating estimation device 40 and a display means 60. Since the commercial broadcasting system 70, the audience rating providing device 80, and the display means 60 are the same as those in the second embodiment, the description thereof will be omitted.
  • the audience rating estimation device 40 estimates the audience rating of the estimation target program to be broadcast in the future.
  • the audience rating estimation device 40 estimates the audience rating of the estimation target program to be broadcast in the future, similarly to the audience rating estimation device 20 of the second embodiment. Further, the audience rating estimation device 40 shows the difference between the past difference data indicating the difference in the program configuration data between the predetermined two past programs and the actual value of the audience rating between the two programs. Outputs the value difference data.
  • the audience rating estimation device 40 outputs the past difference data and the actual value difference data, so that the user can set the condition for the audience rating estimation based on the past difference data and the actual value difference data. It becomes possible to set for the estimation device 40. Therefore, it becomes possible to further improve the estimation accuracy of the audience rating.
  • FIG. 17 shows a configuration example of the audience rating estimation device 40 of the present embodiment.
  • the audience rating estimation device 40 of the present embodiment includes a reception unit 41, an output unit 42, and a display control unit 23. Since the display control unit 23 is the same as that of the second embodiment, the description thereof will be omitted.
  • the receiving unit 41 includes the program composition data of the estimation target program, the program composition data of the comparison target program, and the actual value of the audience rating of the comparison target program. To receive. Further, the receiving unit 41 receives the program configuration data of a predetermined past program and the actual value of the audience rating. The receiving unit 41 receives the program configuration data and the actual value of the audience rating for a plurality of predetermined past programs.
  • the output unit 42 estimates the audience rating of the program to be estimated and outputs the estimated value data indicating the estimated value, similarly to the output unit 12 of the audience rating estimation device 20 of the second embodiment.
  • the output unit 42 of the present embodiment determines the difference between the past difference data indicating the difference in the program configuration data between the two predetermined past programs and the actual value of the audience rating between the two programs. Generates the actual value difference data shown. Then, the output unit 42 outputs the generated past difference data and the actual value difference data in association with each other.
  • the actual value difference data shows the difference in the audience rating for each viewer group.
  • the past difference data and the actual value difference data between the two programs are generated by a preset instruction or an instruction input according to the user operation.
  • which past difference data and the actual value difference data are to be output is also specified by a preset instruction or an instruction input according to the user operation.
  • the output unit 42 can generate one or two or more of the past difference data and the actual value difference data. Further, the output unit 42 can output one or more of the past difference data and the actual value difference data.
  • the receiving unit 41 may receive a condition setting instruction for instructing the past difference data used as a condition when estimating the audience rating.
  • the condition setting instruction is, for example, a viewing rate estimation device in which the user refers to the past difference data output by the output unit 42, the user selects the past difference data to be used as a condition, and the selected past difference data is selected. It is input by the user operating 40.
  • the output unit 42 adds the condition corresponding to the difference indicated by the past difference data instructed by the condition setting instruction to the condition used when estimating the audience rating. do.
  • the condition to be added is that the difference indicated by the past difference data instructed by the condition setting instruction is included in the difference in the program configuration data between the estimation target program and the comparison target program.
  • the output unit 42 adds a predetermined addition value to the actual value of the audience rating of the comparison target program to obtain the estimation target program. Estimate the audience rating. As this addition value, the output unit 42 uses the difference value (which may be a minus sign) indicated by the actual value difference data associated with the past difference data specified by the condition setting instruction.
  • the receiving unit 41 may receive a condition exclusion instruction that indicates past difference data that is not used as a condition when estimating the audience rating.
  • the output unit 42 estimates the audience rating according to the difference indicated by the past difference data excluding the past difference data instructed by the condition exclusion instruction from the output past difference data. Add to the conditions used at the time.
  • the audience rating estimation device 40 is based on the program composition data of the estimation target program, the program composition data of the comparison target program, and the actual value of the audience rating of the comparison target program. Outputs estimated value data indicating the estimated estimated value of the audience rating of the estimated target program. This makes it possible to estimate the audience rating of the program to be broadcast in the future based on the program composition data in addition to the actual value of the audience rating of the program broadcast in the past. Therefore, it is possible to improve the estimation accuracy of the audience rating of the program to be broadcast in the future.
  • the audience rating estimation device 40 of the present embodiment determines the difference between the past difference data indicating the difference in the program configuration data between the two past programs and the actual value of the audience rating between the two programs.
  • the actual value difference data shown is output. This makes it possible for the user to easily set the conditions used for estimating the audience rating.
  • the audience rating estimation device 40 of the present embodiment estimates the audience rating of the program to be estimated. Since the operation example of the audience rating estimation is the same as the operation example (FIG. 9) of the audience rating estimation device 20 of the second embodiment, the description thereof will be omitted.
  • FIG. 18 shows an operation example of the audience rating estimation device 40 of the present embodiment.
  • FIG. 18 is a diagram showing an example of an operation related to output of past difference data and actual value difference data among the operations of the audience rating estimation device 40 of the present embodiment.
  • the receiving unit 41 of the audience rating estimation device 40 receives the program configuration data of a predetermined past program and the actual value of the audience rating.
  • the receiving unit 41 receives the program configuration data and the actual value of the audience rating for a plurality of predetermined past programs (step S501).
  • the output unit 42 shows the difference between the past difference data indicating the difference in the program configuration data between the two programs and the actual value of the audience rating between the two programs for the predetermined two past programs. Generate value difference data (step S502). Then, the output unit 42 outputs the generated past difference data and the actual value difference data in association with each other (step S503).
  • the audience rating estimation device 40 includes the program composition data of the estimation target program, the program composition data of the comparison target program, and the actual value of the audience rating of the comparison target program. Outputs estimated value data indicating an estimated value of the audience rating of the program to be estimated, which is estimated based on. This makes it possible to estimate the audience rating of the program to be broadcast in the future based on the program composition data in addition to the actual value of the audience rating of the program broadcast in the past. Therefore, it is possible to improve the estimation accuracy of the audience rating of the program to be broadcast in the future.
  • the audience rating estimation device may be realized by using at least two or more information processing devices physically or functionally. Further, the audience rating estimation device may be realized as a dedicated device, or a general-purpose device may be used. Further, only a part of the functions of the audience rating estimation device may be realized by using the information processing device.
  • FIG. 19 is a diagram schematically showing a hardware configuration example of an information processing device capable of realizing the audience rating estimation device of each embodiment of the present invention.
  • the information processing device 90 includes a communication interface 91, an input / output interface 92, an arithmetic unit 93, a storage device 94, a non-volatile storage device 95, and a drive device 96.
  • the receiving unit 11 in FIG. 1 can be realized by the communication interface 91, and the output unit 12 can be realized by the arithmetic unit 93 and the communication interface 91.
  • the communication interface 91 is a communication means for the audience rating estimation device of each embodiment to communicate with an external device at least one of wired and wireless.
  • the devices may be connected so as to be able to communicate with each other via the communication interface 91.
  • the input / output interface 92 is a man-machine interface such as a keyboard as an example of an input device and a display as an output device.
  • the arithmetic unit 93 is realized by, for example, an arithmetic processing unit such as a CPU (Central Processing Unit) or a microprocessor, or a plurality of electric circuits.
  • the arithmetic unit 93 can, for example, read various programs stored in the non-volatile storage device 95 into the storage device 94 and execute processing according to the read programs.
  • the storage device 94 is a memory device such as a RAM (RandomAccessMemory) that can be referenced from the arithmetic unit 93, and stores programs, various data, and the like.
  • the storage device 94 may be a volatile memory device.
  • the non-volatile storage device 95 is a non-volatile storage device such as a ROM (Read Only Memory), a flash memory, etc., and can store various programs, data, and the like.
  • ROM Read Only Memory
  • flash memory etc.
  • the drive device 96 is, for example, a device that processes data reading and data writing recorded on a recording medium 97, which will be described later.
  • the recording medium 97 is an arbitrary recording medium capable of recording data, such as an optical disk, a magneto-optical disk, or a semiconductor flash memory.
  • the audience rating estimation device is configured by the information processing device 90 illustrated in FIG. 19, and the function described in each of the above embodiments can be realized for the audience rating estimation device. It may be realized by supplying.
  • the embodiment can be realized by the arithmetic unit 93 executing the program supplied to the audience rating estimation device. It is also possible to configure some functions of the audience rating estimation device, not all of them, in the information processing device 90.
  • the program may be recorded in the recording medium 97, and the program may be appropriately stored in the non-volatile storage device 95 at the shipping stage, the operation stage, or the like of the audience rating estimation device.
  • a method of installing the program in the audience rating estimation device by using an appropriate jig may be adopted at the manufacturing stage before shipment, the operation stage, or the like.
  • a general procedure such as a method of downloading from the outside via a communication line such as the Internet may be adopted.
  • the audience rating of the estimation target program estimated based on the program composition data of the estimation target program, the program composition data of the comparison target program, and the actual value of the audience rating of the comparison target program.
  • An audience rating estimation device including an output means for outputting estimated value data indicating an estimated value.
  • the audience rating is characterized in that it is at least one of a household audience rating calculated based on a household and a viewer audience rating calculated for each viewer group that classifies viewers.
  • the audience rating estimation device according to Appendix 1.
  • the audience rating estimation device according to any one of Supplementary note 1 to Supplementary note 3, characterized in that the performance is performed by adding a predetermined addition value to the actual value of the rate.
  • Appendix 5 The audience rating according to Appendix 4, wherein the output means outputs data indicating the conditions satisfied by the difference between the program configuration data of the estimation target program and the program configuration data of the comparison target program. Estimator.
  • the output means is an actual value showing the difference between the past difference data indicating the difference between the program configuration data between two predetermined past programs and the actual value of the audience rating between the two programs.
  • the audience rating estimation device according to any one of Supplementary note 1 to Supplementary note 5, characterized in that the difference data is associated with the output.
  • the output means estimates the audience rating of the estimation target program based on the program composition data of the estimation target program, the program composition data of the comparison target program, and the actual value of the audience rating of the comparison target program.
  • the audience rating estimation device according to any one of Supplementary note 1 to Supplementary note 3, characterized in that the audience rating of the program to be estimated is estimated based on the estimation model.
  • Addendum 7 is further provided with a model generation means for generating the estimation model based on the learning data including the data related to the program configuration data of the program broadcasted in the past and the data related to the actual value of the audience rating. Audience rating estimation device according to.
  • Appendix 9 Any of Appendices 1 to 8, wherein the display control means for displaying the actual value of the audience rating of the comparison target program and the estimated value of the audience rating of the estimation target program side by side on the display means is provided. Audience rating estimation device described in Crab.
  • Appendix 10 The display control means is described in Appendix 9, wherein the display means displays the difference between the actual value of the audience rating of the comparison target program and the estimated value of the audience rating of the estimation target program. Audience rating estimation device.
  • program structure data includes any one or more of program frame structure data, which is data related to the program frame, data related to the genre, and data related to the program content. Audience rating estimation device.
  • the appendix is characterized in that the program composition data includes any one or more of the program frame composition data for the programs of the previous program frame and the next program frame, the data relating to the genre, and the data relating to the program content. 11.
  • the audience rating estimation device according to 11.
  • the program composition data of the predetermined estimation target program to be broadcast in the future, the program composition data of the predetermined comparison target program broadcasted in the past, and the actual value of the audience rating of the comparison target program are received.
  • the audience rating of the estimation target program estimated based on the program composition data of the estimation target program, the program composition data of the comparison target program, and the actual value of the audience rating of the comparison target program.
  • An audience rating estimation method characterized by outputting estimated value data indicating an estimated value.
  • the audience rating is characterized in that it is at least one of a household audience rating calculated based on a household and a viewer audience rating calculated for each viewer group that classifies viewers.
  • Appendix 15 The audience rating estimation method according to Appendix 13 or Appendix 14, wherein the audience rating is at least one of a real-time audience rating, a time-shifted audience rating, and the number of impressions of simultaneous Internet distribution.
  • Appendix 17 The audience rating estimation method according to Appendix 16, wherein data indicating the conditions satisfied by the difference between the program composition data of the estimation target program and the program composition data of the comparison target program is output.
  • Appendix 20 The audience rating estimation according to Appendix 19, wherein the estimation model is generated based on learning data including data on the program configuration data of a program broadcasted in the past and data on the actual value of the audience rating. Method.
  • program structure data includes any one or more of program frame structure data, which is data related to the program frame, data related to the genre, and data related to the program content. Audience rating estimation method.
  • the appendix is characterized in that the program composition data includes any one or more of the program frame composition data for the programs of the previous program frame and the next program frame, the data relating to the genre, and the data relating to the program content. 23. The audience rating estimation method.
  • the audience rating of the estimation target program estimated based on the program composition data of the estimation target program, the program composition data of the comparison target program, and the actual value of the audience rating of the comparison target program.
  • a computer-readable recording medium that records an audience rating estimation program which is characterized by providing a computer with an output function that outputs estimated value data indicating an estimated value.
  • the audience rating is characterized in that it is at least one of a household audience rating calculated based on a household and a viewer audience rating calculated for each viewer group that classifies viewers.
  • Appendix 27 The audience rating estimation program according to Appendix 25 or Appendix 26, characterized in that the audience rating is at least one of a real-time audience rating, a time-shifted audience rating, and the number of impressions of simultaneous Internet distribution, is recorded.
  • Computer-readable recording medium The audience rating estimation program according to Appendix 25 or Appendix 26, characterized in that the audience rating is at least one of a real-time audience rating, a time-shifted audience rating, and the number of impressions of simultaneous Internet distribution, is recorded.
  • the output function performs the viewing of the comparison target program according to a condition that the difference between the program composition data of the estimation target program and the program composition data of the comparison target program satisfies the estimation of the audience rating.
  • a computer-readable recording medium recording the audience rating estimation program according to any one of Supplementary Provisions 25 to 27, which is performed by adding a predetermined addition value to the actual value of the rate.
  • Appendix 29 The audience rating according to Appendix 28, wherein the output function outputs data indicating the conditions satisfied by the difference between the program configuration data of the estimation target program and the program configuration data of the comparison target program.
  • the output function is an actual value showing the difference between the past difference data indicating the difference between the program configuration data between two predetermined past programs and the actual value of the audience rating between the two programs.
  • the output function estimates the audience rating of the estimation target program based on the program composition data of the estimation target program, the program composition data of the comparison target program, and the actual value of the audience rating of the comparison target program.
  • a computer-readable recording medium recording the audience rating estimation program according to any one of Appendix 25 to Appendix 27, which estimates the audience rating of the program to be estimated based on the estimation model.
  • Appendix 32 It is characterized by further realizing a model generation function for generating the estimation model based on training data including data on the program configuration data of a program broadcasted in the past and data on the actual value of the audience rating.
  • Appendix 34 The display control function is described in Appendix 33, wherein the display means displays a difference between the actual value of the audience rating of the comparison target program and the estimated value of the audience rating of the estimation target program.
  • a computer-readable recording medium that records the audience rating estimation program.
  • program structure data includes any one or more of program frame structure data, which is data related to the program frame, data related to the genre, and data related to the program content.
  • program frame structure data is data related to the program frame, data related to the genre, and data related to the program content.
  • a computer-readable recording medium that records the viewing rate estimation program.
  • Appendix 36 The appendix characterized in that the program composition data includes any one or more of the program frame composition data for the programs of the previous program frame and the next program frame, the data relating to the genre, and the data relating to the program content.

Abstract

In order to make it possible to improve the accuracy of estimating the audience ratings of programs to be broadcast in the future, an audience rating estimation device according to the present invention receives program configuration data of a given broadcast-in-the-future program being subjected to the estimation, program configuration data of given broadcast-in-the-past programs being used for comparison, and actual values of audience ratings of the programs being used for the comparison; and outputs estimated-value data indicating an estimated value of the audience rating of the program being subjected to the estimation, said estimated value having been estimated on the basis of the program configuration data of the program being subjected to the estimation, the program configuration data of the broadcast-in-the-past programs being used for the comparison, and the actual values of the audience ratings of the programs being used for the comparison.

Description

視聴率推定装置、視聴率推定方法および記録媒体Audience rating estimation device, audience rating estimation method and recording medium
　本発明は、視聴率推定装置、視聴率推定方法および記録媒体に関する。 The present invention relates to an audience rating estimation device, an audience rating estimation method, and a recording medium.
　テレビジョン放送において、将来放送される番組の視聴率の推定は、過去の視聴率の実績値に基づいて、人手で行われることが多い。 In television broadcasting, the audience rating of programs to be broadcast in the future is often estimated manually based on the actual value of the past audience rating.
　特許文献１には、所定の世帯のテレビに接続された測定機器から視聴履歴のデータを取得し、当該データから視聴率を推定することが記載されている。 Patent Document 1 describes that viewing history data is acquired from a measuring device connected to a television of a predetermined household, and the audience rating is estimated from the data.
　なお、視聴率は、所定の番組を視聴した世帯の数の、視聴率算出対象の世帯の数に対する割合、または、所定の番組を視聴した個人の数の、視聴率算出対象の個人の数に対する割合である。過去の視聴率の実績値データは、視聴率提供業者から各放送局へ提供される。 The audience rating is the ratio of the number of households that watched the predetermined program to the number of households for which the audience rating is calculated, or the number of individuals who watched the predetermined program to the number of individuals for which the audience rating is calculated. It is a ratio. The actual value data of the past audience rating is provided to each broadcasting station from the audience rating provider.
特許第６６１９１１６号公報Japanese Patent No. 6619116
　しかし、特許文献１に記載の方法のような、将来放送される番組の視聴率を過去の視聴率の実績値に基づいて推定する方法は、推定された視聴率が実態と合っていない場合があった。 However, in the method of estimating the audience rating of a program to be broadcast in the future based on the actual value of the past audience rating, such as the method described in Patent Document 1, the estimated audience rating may not match the actual situation. there were.
　本発明の目的は、将来放送される番組の視聴率の推定精度を向上することを可能にする、視聴率推定装置、視聴率推定方法および記録媒体を提供することにある。 An object of the present invention is to provide an audience rating estimation device, an audience rating estimation method, and a recording medium that can improve the audience rating estimation accuracy of a program to be broadcast in the future.
　本発明の一態様において、視聴率推定装置は、将来放送される所定の推定対象番組の番組構成データと、過去に放送された所定の比較対象番組の番組構成データと、前記比較対象番組の視聴率の実績値とを受信する受信手段と、前記推定対象番組の前記番組構成データと、前記比較対象番組の前記番組構成データと、前記比較対象番組の前記視聴率の前記実績値とに基づいて推定した、前記推定対象番組の前記視聴率の推定値を示す推定値データを出力する出力手段とを備えることを特徴とする。 In one aspect of the present invention, the audience rating estimation device is for viewing the program composition data of a predetermined estimation target program to be broadcast in the future, the program composition data of a predetermined comparison target program broadcasted in the past, and the comparison target program. Based on the receiving means for receiving the actual value of the rate, the program configuration data of the estimation target program, the program composition data of the comparison target program, and the actual value of the audience rating of the comparison target program. It is characterized by comprising an output means for outputting estimated value data indicating the estimated value of the audience rating of the estimated target program.
　また、本発明の他の態様において、視聴率推定方法は、将来放送される所定の推定対象番組の番組構成データと、過去に放送された所定の比較対象番組の番組構成データと、前記比較対象番組の視聴率の実績値とを受信し、前記推定対象番組の前記番組構成データと、前記比較対象番組の前記番組構成データと、前記比較対象番組の前記視聴率の前記実績値とに基づいて推定した、前記推定対象番組の前記視聴率の推定値を示す推定値データを出力することを特徴とする。 Further, in another aspect of the present invention, the audience rating estimation method comprises the program composition data of a predetermined estimation target program to be broadcast in the future, the program composition data of a predetermined comparison target program broadcasted in the past, and the comparison target. The actual value of the audience rating of the program is received, and based on the program composition data of the estimation target program, the program composition data of the comparison target program, and the actual value of the audience rating of the comparison target program. It is characterized by outputting estimated value data indicating the estimated value of the audience rating of the estimated target program.
　また、本発明の他の態様において、コンピュータ読み取り可能な記録媒体に記録された視聴率推定プログラムは、将来放送される所定の推定対象番組の番組構成データと、過去に放送された所定の比較対象番組の番組構成データと、前記比較対象番組の視聴率の実績値とを受信する受信機能と、前記推定対象番組の前記番組構成データと、前記比較対象番組の前記番組構成データと、前記比較対象番組の前記視聴率の前記実績値とに基づいて推定した、前記推定対象番組の前記視聴率の推定値を示す推定値データを出力する出力機能とをコンピュータに実現させることを特徴とする。 Further, in another aspect of the present invention, the audience rating estimation program recorded on a computer-readable recording medium is a program configuration data of a predetermined estimation target program to be broadcast in the future and a predetermined comparison target broadcast in the past. The reception function for receiving the program composition data of the program and the actual value of the audience rating of the comparison target program, the program composition data of the estimation target program, the program composition data of the comparison target program, and the comparison target. It is characterized in that a computer is provided with an output function for outputting estimated value data indicating an estimated value of the audience rating of the estimated target program, which is estimated based on the actual value of the audience rating of the program.
　本発明によれば、将来放送される番組の視聴率の推定精度を向上することが可能になる。 According to the present invention, it is possible to improve the estimation accuracy of the audience rating of programs to be broadcast in the future.
本発明の第一の実施形態の視聴率推定装置の構成例を示す図である。It is a figure which shows the structural example of the audience rating estimation apparatus of the 1st Embodiment of this invention. 本発明の第一の実施形態の視聴率推定装置の動作例を示す図である。It is a figure which shows the operation example of the audience rating estimation apparatus of 1st Embodiment of this invention. 本発明の第二の実施形態の視聴率推定システムの構成例を示す図である。It is a figure which shows the configuration example of the audience rating estimation system of the 2nd Embodiment of this invention. 本発明の第二の実施形態の視聴率推定装置の構成例を示す図である。It is a figure which shows the structural example of the audience rating estimation apparatus of the 2nd Embodiment of this invention. 本発明の第二の実施形態の視聴率推定装置が表示手段に表示させる表示の例を示す図である。It is a figure which shows the example of the display which the audience rating estimation apparatus of the 2nd Embodiment of this invention displays on a display means. 本発明の第二の実施形態の視聴率推定装置が表示手段に表示させる表示の例を示す図である。It is a figure which shows the example of the display which the audience rating estimation apparatus of the 2nd Embodiment of this invention displays on a display means. 本発明の第二の実施形態の視聴率推定装置が表示手段に表示させる表示の例を示す図である。It is a figure which shows the example of the display which the audience rating estimation apparatus of the 2nd Embodiment of this invention displays on a display means. 本発明の第二の実施形態の視聴率推定装置が出力する、相違点が満たす条件を示すデータの例を示す図である。It is a figure which shows the example of the data which shows the condition that the difference satisfies, which is output by the audience rating estimation apparatus of the 2nd Embodiment of this invention. 本発明の第二と第四の実施形態の視聴率推定装置の動作例を示す図である。It is a figure which shows the operation example of the audience rating estimation apparatus of the 2nd and 4th embodiments of this invention. 本発明の第三の実施形態の視聴率推定システムの構成例を示す図である。It is a figure which shows the structural example of the audience rating estimation system of the 3rd Embodiment of this invention. 本発明の第三の実施形態の学習装置の構成例を示す図である。It is a figure which shows the structural example of the learning apparatus of the 3rd Embodiment of this invention. 本発明の第三の実施形態の視聴率推定装置の構成例を示す図である。It is a figure which shows the structural example of the audience rating estimation apparatus of the 3rd Embodiment of this invention. 本発明の第三の実施形態の学習装置の動作例を示す図である。It is a figure which shows the operation example of the learning apparatus of the 3rd Embodiment of this invention. 本発明の第三の実施形態の学習装置の動作例を示す図である。It is a figure which shows the operation example of the learning apparatus of the 3rd Embodiment of this invention. 本発明の第三の実施形態の視聴率推定装置の動作例を示す図である。It is a figure which shows the operation example of the audience rating estimation apparatus of the 3rd Embodiment of this invention. 本発明の第四の実施形態の視聴率推定システムの構成例を示す図である。It is a figure which shows the configuration example of the audience rating estimation system of the 4th Embodiment of this invention. 本発明の第四の実施形態の視聴率推定装置の構成例を示す図である。It is a figure which shows the structural example of the audience rating estimation apparatus of the 4th Embodiment of this invention. 本発明の第四の実施形態の視聴率推定装置の動作例を示す図である。It is a figure which shows the operation example of the audience rating estimation apparatus of the 4th Embodiment of this invention. 本発明の各実施形態のハードウェア構成例を示す図である。It is a figure which shows the hardware configuration example of each embodiment of this invention.
　［第一の実施形態］
　本発明の第一の実施形態について説明する。 [First Embodiment]
The first embodiment of the present invention will be described.
　図１に本実施形態の視聴率推定装置１０の構成例を示す。本実施形態の視聴率推定装置１０は、受信部１１と出力部１２とを含む。 FIG. 1 shows a configuration example of the audience rating estimation device 10 of the present embodiment. The audience rating estimation device 10 of the present embodiment includes a receiving unit 11 and an output unit 12.
　受信部１１は、将来放送される所定の推定対象番組の番組構成データと、過去に放送された所定の比較対象番組の番組構成データと、比較対象番組の視聴率の実績値とを受信する。出力部１２は、推定対象番組の番組構成データと、比較対象番組の番組構成データと、比較対象番組の視聴率の実績値とに基づいて推定した、推定対象番組の視聴率の推定値を示す推定値データを出力する。 The receiving unit 11 receives the program composition data of the predetermined estimation target program to be broadcast in the future, the program composition data of the predetermined comparison target program broadcasted in the past, and the actual value of the audience rating of the comparison target program. The output unit 12 shows an estimated value of the audience rating of the estimation target program estimated based on the program composition data of the estimation target program, the program composition data of the comparison target program, and the actual value of the audience rating of the comparison target program. Output estimated value data.
　このように視聴率推定装置１０を構成することによって、視聴率推定装置１０は、推定対象番組の番組構成データと比較対象番組の番組構成データと比較対象番組の視聴率の実績値とに基づいて推定した、推定対象番組の視聴率の推定値を示す推定値データを出力する。これにより、過去に放送された番組の視聴率の実績値に加えて、番組構成データに基づいて、将来放送される番組の視聴率を推定することが可能になる。そのため、将来放送される番組の視聴率の推定精度を向上することが可能になる。 By configuring the audience rating estimation device 10 in this way, the audience rating estimation device 10 is based on the program composition data of the estimation target program, the program composition data of the comparison target program, and the actual value of the audience rating of the comparison target program. Outputs estimated value data indicating the estimated estimated value of the audience rating of the estimated target program. This makes it possible to estimate the audience rating of the program to be broadcast in the future based on the program composition data in addition to the actual value of the audience rating of the program broadcast in the past. Therefore, it is possible to improve the estimation accuracy of the audience rating of the program to be broadcast in the future.
　次に、図２に本実施形態の視聴率推定装置１０の動作の例を示す。 Next, FIG. 2 shows an example of the operation of the audience rating estimation device 10 of the present embodiment.
　受信部１１は、将来放送される所定の推定対象番組の番組構成データと、過去に放送された所定の比較対象番組の番組構成データと、比較対象番組の視聴率の実績値とを受信する（ステップＳ１０１）。出力部１２は、推定対象番組の番組構成データと、比較対象番組の番組構成データと、比較対象番組の視聴率の実績値とに基づいて推定した、推定対象番組の視聴率の推定値を示す推定値データを出力する（ステップＳ１０２）。 The receiving unit 11 receives the program composition data of the predetermined estimation target program to be broadcast in the future, the program composition data of the predetermined comparison target program broadcasted in the past, and the actual value of the audience rating of the comparison target program ( Step S101). The output unit 12 shows an estimated value of the audience rating of the estimation target program estimated based on the program composition data of the estimation target program, the program composition data of the comparison target program, and the actual value of the audience rating of the comparison target program. The estimated value data is output (step S102).
　以上で説明したように、本発明の第一の実施形態では、視聴率推定装置１０は、推定対象番組の番組構成データと比較対象番組の番組構成データと比較対象番組の視聴率の実績値とに基づいて推定した、推定対象番組の視聴率の推定値を示す推定値データを出力する。これにより、過去に放送された番組の視聴率の実績値に加えて、番組構成データに基づいて、将来放送される番組の視聴率を推定することが可能になる。そのため、将来放送される番組の視聴率の推定精度を向上することが可能になる。 As described above, in the first embodiment of the present invention, the audience rating estimation device 10 includes the program composition data of the estimation target program, the program composition data of the comparison target program, and the actual value of the audience rating of the comparison target program. Outputs estimated value data indicating an estimated value of the audience rating of the program to be estimated, which is estimated based on. This makes it possible to estimate the audience rating of the program to be broadcast in the future based on the program composition data in addition to the actual value of the audience rating of the program broadcast in the past. Therefore, it is possible to improve the estimation accuracy of the audience rating of the program to be broadcast in the future.
　［第二の実施形態］
　次に、本発明の第二の実施形態における視聴率推定システムについて説明する。 [Second embodiment]
Next, the audience rating estimation system according to the second embodiment of the present invention will be described.
　まず、図３に、本実施形態の視聴率推定システムの構成例を示す。本実施形態の視聴率推定システムは、視聴率推定装置２０、視聴率提供装置８０および表示手段６０を含む。また、視聴率推定装置２０および表示手段６０は、営業放送システム７０に含まれる。 First, FIG. 3 shows a configuration example of the audience rating estimation system of the present embodiment. The audience rating estimation system of the present embodiment includes an audience rating estimation device 20, an audience rating providing device 80, and a display means 60. Further, the audience rating estimation device 20 and the display means 60 are included in the commercial broadcasting system 70.
　営業放送システム７０は、放送される番組やＣＭ（commercial message）などを管理するシステムである。営業放送システム７０は、過去に放送された番組および将来放送される番組の番組構成データを視聴率推定装置２０に提供することができる。番組構成データについては後述する。 The commercial broadcasting system 70 is a system for managing broadcast programs, commercials (commercial messages), and the like. The commercial broadcasting system 70 can provide the audience rating estimation device 20 with program configuration data of a program broadcast in the past and a program broadcast in the future. The program structure data will be described later.
　視聴率提供装置８０は、過去に放送された番組の視聴率の実績値のデータを視聴率推定装置２０に提供する。 The audience rating providing device 80 provides the audience rating estimation device 20 with data on the actual value of the audience rating of the programs broadcasted in the past.
　視聴率推定装置２０は、将来放送される番組の視聴率を推定する。また、視聴率推定装置２０は、視聴率の推定値を表示手段６０に表示させる。 The audience rating estimation device 20 estimates the audience rating of a program to be broadcast in the future. Further, the audience rating estimation device 20 causes the display means 60 to display the estimated value of the audience rating.
　表示手段６０は、視聴率推定装置２０で推定された、将来放送される番組の視聴率の推定値を表示する。なお、表示手段６０は、出力デバイスとしてのディスプレイ等を含んでいてもよいし、入出力デバイスとしてのタッチパネル等を含んでいてもよい。 The display means 60 displays the estimated value of the audience rating of the program to be broadcast in the future, which is estimated by the audience rating estimation device 20. The display means 60 may include a display or the like as an output device, or may include a touch panel or the like as an input / output device.
　なお、視聴率推定装置２０が推定の対象とする視聴率は、リアルタイム視聴率であってもよいし、タイムシフト視聴率であってもよいし、インターネット同時配信のインプレッション数であってもよい。視聴率推定装置２０は、リアルタイム視聴率、タイムシフト視聴率、インターネット同時配信のインプレッション数の少なくともいずれか一つ以上を推定する。 The audience rating targeted by the audience rating estimation device 20 may be a real-time audience rating, a time-shift audience rating, or the number of impressions of simultaneous Internet distribution. The audience rating estimation device 20 estimates at least one or more of the real-time audience rating, the time-shifted audience rating, and the number of impressions of simultaneous Internet distribution.
　リアルタイム視聴率は、番組をリアルタイムで視聴した世帯の数の、視聴率算出対象の世帯の数に対する割合、または、番組をリアルタイムで視聴した個人の数の、視聴率算出対象の個人の数に対する割合である。タイムシフト視聴率は、録画した番組を、リアルタイム放送終了時刻から所定期間内（例：７日以内）に視聴した世帯（または個人）の数の、視聴率算出対象の世帯（または個人）の数に対する割合である。タイムシフト視聴率は、録画した番組内のＣＭ枠の平均視聴率であるＣ７視聴率であってもよい。インプレッション数は、放送波による放送と同時にインターネットで配信（インターネット同時配信という）された番組が視聴された回数である。 The real-time audience rating is the ratio of the number of households who watched the program in real time to the number of households whose audience rating is calculated, or the ratio of the number of individuals who watched the program in real time to the number of individuals whose audience rating is calculated. Is. The time shift audience rating is the number of households (or individuals) whose audience rating is calculated, which is the number of households (or individuals) who watched the recorded program within a predetermined period (eg, within 7 days) from the end time of real-time broadcasting. It is a ratio to. The time-shift audience rating may be the C7 audience rating, which is the average audience rating of the CM frame in the recorded program. The number of impressions is the number of times a program distributed on the Internet (referred to as simultaneous distribution on the Internet) is viewed at the same time as broadcasting by a broadcast wave.
　また、視聴率推定装置２０が推定の対象とする視聴率は、世帯を基準として算出される世帯視聴率であってもよいし、視聴者個人を基準とし、年齢や性別などで視聴者を分類した視聴者層ごとに算出される視聴者層別視聴率であってもよい。 Further, the audience rating targeted by the audience rating estimation device 20 may be a household audience rating calculated based on the household, or the viewers are classified according to age, gender, etc. based on the individual viewer. It may be the audience rating for each viewer group calculated for each viewer group.
　なお、インプレッション数の過去の実績値データは、視聴率提供装置８０から提供されてもよいし、営業放送システム７０内の他の装置（図示せず）から提供されてもよい。視聴率推定装置２０が、営業放送システム７０で得られるデータに基づいて視聴率の推定を行う場合、視聴率推定システムを容易に構築できるというメリットがある。また、視聴率の推定を放送局の営業放送システム７０内で行うことができるので、セキュリティの観点でもメリットがある。 The past actual value data of the number of impressions may be provided from the audience rating providing device 80, or may be provided from another device (not shown) in the commercial broadcasting system 70. When the audience rating estimation device 20 estimates the audience rating based on the data obtained by the commercial broadcasting system 70, there is an advantage that the audience rating estimation system can be easily constructed. Further, since the audience rating can be estimated in the commercial broadcasting system 70 of the broadcasting station, there is an advantage from the viewpoint of security.
　次に、図４に、本実施形態の視聴率推定装置２０の構成例を示す。 Next, FIG. 4 shows a configuration example of the audience rating estimation device 20 of the present embodiment.
　視聴率推定装置２０は、受信部１１と出力部１２と表示制御部２３とを含む。 The audience rating estimation device 20 includes a reception unit 11, an output unit 12, and a display control unit 23.
　受信部１１は、将来放送される所定の推定対象番組の番組構成データと、過去に放送された所定の比較対象番組の番組構成データと、比較対象番組の視聴率の実績値とを受信する。受信部１１は、推定対象番組の番組構成データと、比較対象番組の番組構成データと、比較対象番組の視聴率の実績値とを、視聴率提供装置８０または、営業放送システム７０内の所定の装置から受信する。 The receiving unit 11 receives the program composition data of the predetermined estimation target program to be broadcast in the future, the program composition data of the predetermined comparison target program broadcasted in the past, and the actual value of the audience rating of the comparison target program. The receiving unit 11 determines the program composition data of the estimation target program, the program composition data of the comparison target program, and the actual value of the audience rating of the comparison target program in the audience rating providing device 80 or the commercial broadcasting system 70. Receive from the device.
　なお、推定対象番組は、視聴率の推定の対象の番組を指す。また、本実施形態の視聴率推定装置２０は、視聴率の推定に、過去に放送された所定の番組の、番組構成データと視聴率の実績値とを使用する。比較対象番組は、視聴率の推定に番組構成データと視聴率の実績値とを使用される、過去に放送された番組を指す。 The program to be estimated refers to the program to be estimated for the audience rating. Further, the audience rating estimation device 20 of the present embodiment uses the program configuration data and the actual value of the audience rating of the predetermined program broadcasted in the past for the estimation of the audience rating. The comparison target program refers to a program that has been broadcast in the past, in which the program composition data and the actual value of the audience rating are used for estimating the audience rating.
　推定対象番組とする番組、および、比較対象番組とする番組は、あらかじめユーザによって設定されているとする。比較対象番組は、たとえば、推定対象番組の前の週の同じ時間帯に放送された番組などである。 It is assumed that the program to be the estimation target program and the program to be the comparison target program are set in advance by the user. The comparison target program is, for example, a program broadcast at the same time of the week before the estimation target program.
　出力部１２は、推定対象番組の番組構成データと、比較対象番組の番組構成データと、比較対象番組の視聴率の実績値とに基づいて、推定対象番組の視聴率の推定値を推定する。そして、出力部１２は、推定対象番組の視聴率の推定値を示す推定値データを表示制御部２３へ出力する。表示制御部２３は、推定値データに基づいて、推定対象番組の視聴率の推定値を表示手段６０に表示させる。 The output unit 12 estimates the estimated value of the audience rating of the estimation target program based on the program composition data of the estimation target program, the program composition data of the comparison target program, and the actual value of the audience rating of the comparison target program. Then, the output unit 12 outputs the estimated value data indicating the estimated value of the audience rating of the estimation target program to the display control unit 23. The display control unit 23 causes the display means 60 to display the estimated value of the audience rating of the estimation target program based on the estimated value data.
　本実施形態の視聴率推定装置２０は、たとえば、以下の方法で、推定対象番組の視聴率を推定する。なお、視聴率の推定方法は、以下に挙げる方法に限られない。視聴率の推定には、推定対象番組の番組構成データと、比較対象番組の番組構成データと、比較対象番組の視聴率の実績値とに基づく方法であれば、任意の方法を利用することができる。 The audience rating estimation device 20 of the present embodiment estimates the audience rating of the estimation target program by, for example, the following method. The audience rating estimation method is not limited to the methods listed below. For the estimation of the audience rating, any method can be used as long as it is a method based on the program composition data of the estimation target program, the program composition data of the comparison target program, and the actual value of the audience rating of the comparison target program. can.
　たとえば、視聴率推定装置２０は、推定対象番組の番組構成データと比較対象番組の番組構成データとの相違点が満たす条件に応じて、比較対象番組の視聴率の実績値に所定の加算値を加算することによって、推定対象番組の視聴率を推定する。なお、加算値はマイナスの値であってもよい。また、相違点が満たす条件がない場合には、加算値はゼロであるとする。 For example, the audience rating estimation device 20 adds a predetermined addition value to the actual value of the audience rating of the comparison target program according to the condition that the difference between the program composition data of the estimation target program and the program composition data of the comparison target program is satisfied. By adding, the audience rating of the estimation target program is estimated. The added value may be a negative value. If there is no condition that the difference is satisfied, the added value is assumed to be zero.
　まず、視聴率推定装置２０の出力部１２は、推定対象番組の番組構成データと比較対象番組の番組構成データとの相違点を示す方法を生成する。 First, the output unit 12 of the audience rating estimation device 20 generates a method of showing the difference between the program composition data of the estimation target program and the program composition data of the comparison target program.
　番組構成データは、番組構成に関するデータである。番組構成データは、番組枠構成データ、ジャンルに関するデータ、番組内容に関するデータのいずれか一つ以上を含む。また、番組構成データは、前の番組枠や次の番組枠の番組の番組枠構成データ、ジャンルに関するデータ、番組内容に関するデータのいずれか一つ以上をさらに含んでいてもよい。なお、番組枠は、番組が放送される時間帯（放送開始時刻から放送終了時刻まで）である。 Program composition data is data related to program composition. The program composition data includes any one or more of program frame composition data, genre-related data, and program content-related data. Further, the program composition data may further include any one or more of the program frame composition data of the program of the previous program frame and the next program frame, the data related to the genre, and the data related to the program content. The program frame is a time zone in which the program is broadcast (from the broadcast start time to the broadcast end time).
　番組枠構成データは、番組枠に関するデータである。番組枠構成データは、番組の枠切りに関するデータと、番組枠内で放送されるＣＭに関するデータとを含む。枠切りに関するデータは、番組の放送開始時刻と放送終了時刻に関するデータである。ＣＭに関するデータは、たとえば、ＣＭチャンス数、ＣＭチャンス開始時刻、ＣＭチャンス終了時刻、番組枠内のＣＭの総時間、ＣＭの放送曜日、タイムランクのデータなどである。なお、ＣＭチャンスとは、ＣＭの放送枠のことである。また、タイムランクとは、曜日や時間帯によってあらかじめ設定されているＣＭの料金のランクである。 The program frame configuration data is data related to the program frame. The program frame configuration data includes data related to program frame cutting and data related to CM broadcast within the program frame. The data related to the frame cutting is the data related to the broadcast start time and the broadcast end time of the program. The data related to the CM is, for example, the number of CM chances, the CM chance start time, the CM chance end time, the total time of the CM in the program frame, the broadcast day of the CM, the time rank data, and the like. The CM chance is a CM broadcast frame. Further, the time rank is a rank of the CM charge preset according to the day of the week and the time zone.
　ジャンルは、番組の分類である。ジャンルは、大分類と中分類とを組み合わせて示される。大分類は、たとえば、「ニュース／報道」、「スポーツ」「情報／ワイドショー」などである。中分類は、たとえば、大分類が「ニュース／報道」の場合、「定時・総合」「天気」「特集・ドキュメント」などである。 The genre is the classification of programs. Genres are shown as a combination of major and middle classifications. The major categories are, for example, "news / news", "sports", and "information / wide shows". For example, when the major classification is "news / news", the middle classification is "regular / general", "weather", "special feature / document", and the like.
　番組内容に関するデータは、たとえば、出演者、原題、原作者、脚本家、監督、演出者、プロデューサー、音楽、話数、ジャンルより細かな分類など、番組の内容に関するデータである。番組内容に関するデータは、手話の有無、字幕の有無、解説の有無、再放送か否か、スペシャル番組か否か、初回限定拡大版か否か、延長可能性などのデータを含んでいてもよい。 The data related to the program content is, for example, data related to the program content such as performers, original titles, original authors, screenwriters, directors, directors, producers, music, number of stories, and more detailed classification than genre. The data related to the program content may include data such as sign language, subtitles, commentary, rebroadcast, special program, first-time limited expansion, and extendability. ..
　次に、出力部１２は、所定の条件のうち、相違点が満たす条件に応じて、比較対象番組の視聴率の実績値に所定の加算値を加算することによって、推定対象番組の視聴率を推定する。 Next, the output unit 12 increases the audience rating of the estimated target program by adding a predetermined addition value to the actual value of the audience rating of the comparison target program according to the condition that the difference is satisfied among the predetermined conditions. presume.
　本実施形態では、条件は、あらかじめユーザによって視聴率推定装置２０に対して設定されているとする。また、視聴率推定装置２０に対して設定されている条件は、一つであってもよいし、二以上の複数であってもよい。 In this embodiment, it is assumed that the conditions are set in advance for the audience rating estimation device 20 by the user. Further, the condition set for the audience rating estimation device 20 may be one or a plurality of two or more.
　以下では、条件と、相違点が当該条件を満たした場合の視聴率の推定方法との具体例について説明する。 Below, a specific example of the condition and the method of estimating the audience rating when the difference satisfies the condition will be described.
　たとえば、推定対象番組と比較対象番組のジャンル（大分類）が異なり、推定対象番組のジャンルが「スポーツ」であるとする。スポーツ番組は、リアルタイムで視聴される場合が多いと推測される。そのため、この場合、出力部１２は、推定する視聴率がリアルタイム視聴率やインプレッション数であれば、比較対象番組の視聴率の実績値に所定の加算値を加算することによって、推定対象番組の視聴率を推定する。 For example, assume that the genre (major classification) of the estimation target program and the comparison target program are different, and the genre of the estimation target program is "sports". It is presumed that sports programs are often viewed in real time. Therefore, in this case, if the estimated audience rating is the real-time audience rating or the number of impressions, the output unit 12 adds a predetermined addition value to the actual value of the audience rating of the comparison target program to view the estimated target program. Estimate the rate.
　また、たとえば、推定対象番組と比較対象番組とにおいて、番組のジャンルと前の番組枠の番組の延長可能性とが相違している場合を説明する。具体的には、推定対象番組の前の番組枠の番組に延長の可能性があり、推定対象番組のジャンル（大分類）が「ニュース／報道」であるとする。一方で、比較対象番組の前の番組枠の番組に延長の可能性がなく、比較対象番組のジャンル（大分類）が「情報／ワイドショー」である、すなわち「ニュース／報道」でないとする。ニュース番組は、リアルタイムで視聴される場合が多いと推測され、また、前の番組枠の番組に延長の可能性があれば、録画される可能性が低いと推測される。そのため、この場合、出力部１２は、推定する視聴率がタイムシフト視聴率であれば、比較対象番組の視聴率の実績値から所定の減算値を減算することによって、推定対象番組の視聴率を推定する。 Further, for example, a case where the genre of the program and the possibility of extension of the program in the previous program frame are different between the estimation target program and the comparison target program will be described. Specifically, it is assumed that there is a possibility of extension to the program in the program frame before the estimation target program, and the genre (major classification) of the estimation target program is "news / news". On the other hand, it is assumed that there is no possibility of extension to the program in the program frame before the comparison target program, and the genre (major classification) of the comparison target program is "information / wide show", that is, not "news / news". It is presumed that news programs are often viewed in real time, and if there is a possibility of extension to a program in the previous program frame, it is presumed that it is unlikely to be recorded. Therefore, in this case, if the estimated audience rating is the time-shifted audience rating, the output unit 12 calculates the audience rating of the estimated target program by subtracting a predetermined subtraction value from the actual value of the audience rating of the comparison target program. presume.
　また、たとえば、比較対象番組がスペシャル番組で、推定対象番組がスペシャル番組でないとする。スペシャル番組は、スペシャル番組でない番組より視聴率が高いと推測される。そのため。この場合、出力部１２は、比較対象番組の視聴率の実績値から所定の減算値を減算することによって、推定対象番組の視聴率を推定する。 Also, for example, assume that the comparison target program is a special program and the estimation target program is not a special program. It is presumed that special programs have a higher audience rating than non-special programs. for that reason. In this case, the output unit 12 estimates the audience rating of the estimation target program by subtracting a predetermined subtraction value from the actual value of the audience rating of the comparison target program.
　また、たとえば、推定対象番組の放送時間帯が深夜で、比較対象番組のジャンル（大分類）が「バラエティ」でなく、推定対象番組のジャンルが「バラエティ」であるとする。深夜帯のバラエティ番組は、録画で視聴される可能性が高いと推測される。そのため、出力部１２は、推定する視聴率がタイムシフト視聴率であれば、比較対象番組の視聴率の実績値に所定の加算値を加算することによって、推定対象番組の視聴率を推定する。 Also, for example, it is assumed that the broadcast time zone of the estimation target program is midnight, the genre (major classification) of the comparison target program is not "variety", and the genre of the estimation target program is "variety". It is presumed that late-night variety shows are likely to be recorded. Therefore, if the estimated audience rating is the time-shifted audience rating, the output unit 12 estimates the audience rating of the estimated target program by adding a predetermined addition value to the actual value of the audience rating of the comparison target program.
　また、たとえば、比較対象番組が老後に関する特集であり、推定対象番組が若者のトレンドに関する特集であるとする。この場合、Ｍ１層とＦ１層（２０歳以上３４歳以下の男女）の視聴率は高くなり、Ｍ３層とＦ３層（５０歳以上の男女）の視聴率は低くなると推測される。そのため、出力部１２は、視聴率が視聴者層別視聴率の場合、比較対象番組のＭ３層とＦ３層の視聴率の実績値から所定の減算値を減算し、Ｍ１層とＦ１層の視聴率の実績値に所定の加算値を加算することによって、推定対象番組の視聴率を推定する。 Also, for example, suppose that the comparison target program is a special feature on old age, and the estimation target program is a special feature on youth trends. In this case, it is estimated that the audience rating of the M1 layer and the F1 layer (men and women aged 20 to 34 years old) is high, and the audience rating of the M3 layer and the F3 layer (men and women aged 50 and over) is low. Therefore, when the audience rating is the audience rating by viewer group, the output unit 12 subtracts a predetermined subtraction value from the actual value of the audience rating of the M3 layer and the F3 layer of the comparison target program, and the viewing of the M1 layer and the F1 layer. The audience rating of the program to be estimated is estimated by adding a predetermined addition value to the actual value of the rate.
　また、たとえば、比較対象番組の番組枠が平日深夜帯で、推定対象番組の番組枠が土日の１９時から２１時の時間帯に含まれるとする。この場合、比較対象番組を録画で視聴していた視聴者層が、推定対象番組をリアルタイムで視聴する可能性があると推測される。そのため、出力部１２は、推定する視聴率がリアルタイム視聴率やインプレッション数であれば、比較対象番組の視聴率の実績値に所定の加算値を加算することによって、推定対象番組の視聴率を推定する。 Also, for example, assume that the program frame of the comparison target program is in the midnight zone on weekdays, and the program frame of the estimation target program is included in the time zone from 19:00 to 21:00 on Saturdays and Sundays. In this case, it is presumed that the viewer group who was watching the comparison target program by recording may watch the estimation target program in real time. Therefore, if the estimated audience rating is the real-time audience rating or the number of impressions, the output unit 12 estimates the audience rating of the estimated target program by adding a predetermined addition value to the actual value of the audience rating of the comparison target program. do.
　なお、加算値や減算値は、条件ごとに設定された値であってもよいし、固定値であってもよいし、比較対象番組の視聴率の実績値に応じた値であってもよい。 The addition value and the subtraction value may be a value set for each condition, a fixed value, or a value according to the actual value of the audience rating of the comparison target program. ..
　また、推定する視聴率が視聴者層別視聴率の場合には、各視聴者層の視聴率に対して、相違点が満たした条件に応じた加算または減算を行う。 If the estimated audience rating is the audience rating by viewer group, addition or subtraction is performed for the audience rating of each viewer group according to the conditions that the differences are satisfied.
　また、相違点が満たす条件が複数ある場合、出力部１２は、相違点が満たす複数の条件のうち、優先度がより高い、所定の上限値以下の数の条件に応じて、推定対象番組の視聴率を推定してもよい。たとえば、出力部１２は、相違点が満たす条件が５つあり、所定の上限値として３が設定されている場合、出力部１２は、優先度がより高い３つの条件に応じて、推定対象番組の視聴率を推定してもよい。このとき、出力部１２は、各条件に応じた加算値（減算値はマイナスの加算値とする）を合計し、合計した値を新たな加算値としてもよい。また、出力部１２は、各条件に応じた加算値（減算値はマイナスの加算値とする）に優先度に応じた重みづけを行った値を合計し、合計した値を新たな加算値としてもよい。 Further, when there are a plurality of conditions satisfied by the difference, the output unit 12 determines that the number of the estimation target programs has a higher priority and is equal to or less than a predetermined upper limit value among the plurality of conditions satisfied by the difference. The audience rating may be estimated. For example, when the output unit 12 has five conditions that the difference is satisfied and 3 is set as a predetermined upper limit value, the output unit 12 has the estimation target program according to the three conditions having higher priority. You may estimate the audience rating of. At this time, the output unit 12 may add up the added values (the subtracted value shall be a negative added value) according to each condition, and use the totaled value as a new added value. Further, the output unit 12 sums the added values according to each condition (the subtracted value is a negative added value) and the weighted values according to the priority, and the totaled value is used as a new added value. May be good.
　このように推定対象番組の視聴率を推定することで、視聴率推定装置２０は、視聴率の推定値を、上記のように推測される状態に近づけることができる。そのため、推定対象番組の番組構成データと比較対象番組の番組構成データとに基づいて、視聴率の推定精度を向上することができる。 By estimating the audience rating of the program to be estimated in this way, the audience rating estimation device 20 can bring the estimated value of the audience rating closer to the state estimated as described above. Therefore, it is possible to improve the estimation accuracy of the audience rating based on the program composition data of the estimation target program and the program composition data of the comparison target program.
　また、視聴率の推定精度が向上することにより、スポンサーのＣＭ枠に対する購買意欲が向上する可能性が上がり、その結果、放送局の広告収入が増加する可能性が向上する。 In addition, by improving the estimation accuracy of the audience rating, the possibility that the sponsor's willingness to purchase the CM frame will increase, and as a result, the possibility that the advertising revenue of the broadcasting station will increase will increase.
　出力部１２は、上述の方法で推定対象番組の視聴率を推定し、推定対象番組の視聴率の推定値を示す推定値データを表示制御部２３へ出力する。そして、表示制御部２３は、推定値データに基づいて、推定対象番組の視聴率の推定値を表示手段６０に表示させる。 The output unit 12 estimates the audience rating of the estimation target program by the above method, and outputs the estimated value data indicating the estimated value of the audience rating of the estimation target program to the display control unit 23. Then, the display control unit 23 causes the display means 60 to display the estimated value of the audience rating of the estimation target program based on the estimated value data.
　また、出力部１２は、さらに、相違点データを表示制御部２３や営業放送システム７０内の他の装置へ出力してもよい。また、出力部１２は、比較対象番組の実績値を示す実績値データや、推定対象番組の視聴率の推定値と比較対象番組の視聴率の実績値との差分を示す差分データを、表示制御部２３や営業放送システム７０内の他の装置へ出力してもよい。 Further, the output unit 12 may further output the difference data to the display control unit 23 or another device in the commercial broadcasting system 70. Further, the output unit 12 displays and controls the actual value data indicating the actual value of the comparison target program and the difference data indicating the difference between the estimated value of the audience rating of the estimation target program and the actual value of the audience rating of the comparison target program. It may be output to the unit 23 or another device in the commercial broadcasting system 70.
　なお、視聴率推定装置２０は、視聴率としてインプレッション数を推定する場合には、比較対象番組に応じた基準値に対する比較対象番組のインプレッション数の実績値の割合（到達率）を使用してもよい。この場合、視聴率推定装置２０は、相違点が満たす条件に応じた加算を到達率に対して行い、加算後の到達率に推定対象番組に応じた基準値を掛けることによって、推定対象番組のインプレッション数の推定値を算出する。 When the audience rating estimation device 20 estimates the number of impressions as the audience rating, the audience rating may use the ratio (achievement rate) of the actual value of the number of impressions of the comparison target program to the reference value according to the comparison target program. good. In this case, the audience rating estimation device 20 performs addition to the arrival rate according to the conditions satisfied by the differences, and multiplies the arrival rate after addition by the reference value according to the estimation target program to obtain the estimation target program. Calculate an estimate of the number of impressions.
　基準値は、インプレッション数が多いのかまたは少ないのかを評価するための指標となる値である。インプレッション数は、視聴された回数を示す値なので、曜日や時間帯などによって、多いと評価されるべき場合や、少ないと評価されるべき場合がある。たとえば、同じインプレッション数の番組であっても、たとえば１９時から２１時の時間帯の番組であればインプレッション数が少ないと評価され、深夜帯の番組であればインプレッション数が多いと評価されることが妥当な場合がある。そのため、視聴率推定装置２０は、インプレッション数を推定する場合には、インプレッション数そのものではなく、到達率を使用するとよい。 The reference value is a value that serves as an index for evaluating whether the number of impressions is large or small. Since the number of impressions is a value indicating the number of times of viewing, it may be evaluated as high or low depending on the day of the week or the time zone. For example, even if the program has the same number of impressions, for example, a program in the time zone from 19:00 to 21:00 is evaluated as having a small number of impressions, and a program in the midnight zone is evaluated as having a large number of impressions. May be reasonable. Therefore, when the audience rating estimation device 20 estimates the number of impressions, it is preferable to use the arrival rate instead of the number of impressions themselves.
　基準値は、あらかじめ視聴率推定装置２０に設定されている。基準値は、タイムランクや放送時間帯などに応じて設定され、放送対象地域の地域性などを考慮して柔軟に設定可能である。 The reference value is set in advance in the audience rating estimation device 20. The reference value is set according to the time rank, broadcasting time zone, etc., and can be flexibly set in consideration of the regional characteristics of the broadcasting target area.
　次に、視聴率の推定値の表示方法について説明する。 Next, the method of displaying the estimated audience rating will be described.
　本実施形態の表示制御部２３は、推定対象番組の視聴率の推定値を表示手段６０に表示させる。 The display control unit 23 of the present embodiment causes the display means 60 to display the estimated value of the audience rating of the program to be estimated.
　図５に、推定値の表示の例を示す。この例では、表示制御部２３は、視聴率の推定値を番組（推定対象番組）と対応付けて、表示手段６０に表示させている。 FIG. 5 shows an example of displaying the estimated value. In this example, the display control unit 23 associates the estimated value of the audience rating with the program (estimated target program) and displays it on the display means 60.
　図５に示す表では、横軸が曜日、縦軸が番組の区分を示している。また、各番組枠の上段は、リアルタイム（ＲＴ）視聴率を示す。また、中段は、Ｃ７視聴率を示す。また、下段はインプレッション数を示す。この例では、視聴率推定装置２０は、リアルタイム視聴率とＣ７視聴率とインプレッション数とを推定している。また、この例では、スラッシュ（／）の左側が、比較対象番組の視聴率の実績値、右側が、視聴率推定装置２０によって推定された、推定対象番組の視聴率の推定値を示す。なお、下段に数字が表示されていない番組は、インターネット同時配信が行われない番組である。 In the table shown in FIG. 5, the horizontal axis shows the day of the week and the vertical axis shows the classification of the program. The upper part of each program frame shows the real-time (RT) audience rating. The middle row shows the C7 audience rating. The lower row shows the number of impressions. In this example, the audience rating estimation device 20 estimates the real-time audience rating, the C7 audience rating, and the number of impressions. Further, in this example, the left side of the slash (/) shows the actual value of the audience rating of the comparison target program, and the right side shows the estimated value of the audience rating of the estimation target program estimated by the audience rating estimation device 20. Programs for which numbers are not displayed in the lower row are programs that are not simultaneously distributed on the Internet.
　このように、図５に示す表示例では、比較対象番組の視聴率の実績値と、視聴率推定装置２０が推定した推定対象番組の推定値とが、並べて表示されている。 As described above, in the display example shown in FIG. 5, the actual value of the audience rating of the comparison target program and the estimated value of the estimation target program estimated by the audience rating estimation device 20 are displayed side by side.
　また、図６に、推定値の表示の他の例を示す。図６に示す例では、ＲＴ視聴率、Ｃ７視聴率、インプレッション数の各々について、実績値と推定値に加えて、実績値と推定値との差（図６の場合、推定値から実績値を減算した値）が表示されている。差の表示は、符号付きの表示であっても、絶対値の表示であってもよい。 In addition, FIG. 6 shows another example of displaying the estimated value. In the example shown in FIG. 6, for each of the RT audience rating, the C7 audience rating, and the number of impressions, in addition to the actual value and the estimated value, the difference between the actual value and the estimated value (in the case of FIG. 6, the actual value is calculated from the estimated value). The subtracted value) is displayed. The display of the difference may be a signed display or an absolute value display.
　また、図７に、視聴率が視聴者層別視聴率である場合の表示の例を示す。図７に示す例では、表の上部のドロップダウンボックスによって、表示される視聴者層が切り替えられる。 Further, FIG. 7 shows an example of display when the audience rating is the audience rating by viewer group. In the example shown in FIG. 7, the drop-down box at the top of the table switches the viewer demographic displayed.
　なお、図５から図７に示す例では、表示制御部２３は、視聴率の推定値を番組と対応付けて表示手段６０に表示させているが、番組と対応付けない方法で表示させてもよい。 In the example shown in FIGS. 5 to 7, the display control unit 23 displays the estimated value of the audience rating on the display means 60 in association with the program, but it may be displayed by a method not associated with the program. good.
　図５から図７のように、表示制御部２３が推定値と番組とを対応付けて表示手段６０に表示させることによって、視聴率の推定値をユーザに把握させやすくなるというメリットがある。また、表示制御部２３が実績値と推定値とを、または、実績値と推定値との差を表示手段６０に表示させることによって、実績値と推定値との差をユーザに把握させやすくなるというメリットがある。 As shown in FIGS. 5 to 7, when the display control unit 23 associates the estimated value with the program and displays it on the display means 60, there is an advantage that it becomes easy for the user to grasp the estimated value of the audience rating. Further, the display control unit 23 causes the display means 60 to display the actual value and the estimated value, or the difference between the actual value and the estimated value, so that the user can easily grasp the difference between the actual value and the estimated value. There is a merit.
　実績値と推定値との差を把握できると、ユーザにとっては、差の情報をＣＭ枠の販売戦略に利用できる可能性がある。たとえば、リアルタイム視聴率の推定値がリアルタイム視聴率の実績値より高い番組のＣＭ枠を、リアルタイム視聴者層をより強く意識したＣＭを放送するためのＣＭ枠として販売する、といった営業を行うことが可能になる。視聴者層をより意識したＣＭ枠の販売を行うことによって、放送局の広告収入を向上できたり、スポンサーの利益を向上できたりする可能性が向上する。 If the difference between the actual value and the estimated value can be grasped, the user may be able to use the difference information in the sales strategy of the CM frame. For example, it is possible to sell a CM frame of a program whose estimated value of the real-time audience rating is higher than the actual value of the real-time audience rating as a CM frame for broadcasting a CM with a stronger awareness of the real-time viewer group. It will be possible. By selling CM slots that are more conscious of the viewer base, the possibility of improving the advertising revenue of broadcasting stations and improving the profits of sponsors will increase.
　また、出力部１２は、相違点が所定の条件のいずれかを満たす場合に、相違点が満たす条件を示すデータを、表示制御部２３や営業放送システム７０内の他の装置へ出力してもよい。相違点が満たす条件を示すデータは、比較対象番組の視聴率の実績値と異なる値を推定対象番組の視聴率として視聴率推定装置２０が推定した場合の、推定の理由を示すデータに相当する。また、出力部１２は、相違点が満たさなかった条件を示すデータを出力してもよい。 Further, when the difference satisfies any of the predetermined conditions, the output unit 12 may output data indicating the condition that the difference satisfies to the display control unit 23 or another device in the commercial broadcasting system 70. good. The data indicating the conditions satisfied by the differences correspond to the data indicating the reason for the estimation when the audience rating estimation device 20 estimates a value different from the actual value of the audience rating of the comparison target program as the audience rating of the estimation target program. .. Further, the output unit 12 may output data indicating a condition that the difference is not satisfied.
　図８に、相違点が満たす条件を示すデータの例を示す。この例では、出力部１２は、相違点が満たす条件と、比較対象番組の視聴率の実績値に対する加算値と、相違点の内容（「推定対象番組」の列と「比較対象番組」の列）とを出力している。なお、加算値は、言い換えると、推定対象番組の視聴率の推定値から比較対象番組の視聴率の実績値を減算した値である。 FIG. 8 shows an example of data showing the conditions that the differences are satisfied with. In this example, the output unit 12 has a condition that the difference is satisfied, an addition value to the actual value of the audience rating of the comparison target program, and a content of the difference (a column of "estimation target program" and a column of "comparison target program". ) And is output. In other words, the added value is a value obtained by subtracting the actual value of the audience rating of the comparison target program from the estimated value of the audience rating of the estimation target program.
　たとえば、表の一行目は、出力部１２が、枠切りが相違していることを理由に、比較対象番組の視聴率の実績値に「－１」を加算することによって、推定対象番組の視聴率を推定したことを示す。 For example, in the first row of the table, the output unit 12 adds "-1" to the actual value of the audience rating of the comparison target program because the frame cut is different, so that the estimation target program can be viewed. Indicates that the rate has been estimated.
　また、表の三行目は、比較対象番組が初回放送でなく、推定対象番組が初回放送であることを理由に、比較対象番組の視聴率の実績値に「＋２」を加算することによって、推定対象番組の視聴率を推定したことを示す。 In addition, the third row of the table is by adding "+2" to the actual value of the audience rating of the comparison target program because the comparison target program is not the first broadcast but the estimation target program is the first broadcast. It indicates that the audience rating of the estimation target program has been estimated.
　なお、表示制御部２３は、相違点が満たす条件を示すデータを出力部１２から受信し、相違点が満たす条件を示すデータに基づく画面を表示手段６０に表示させてもよい。 The display control unit 23 may receive data indicating the conditions satisfied by the differences from the output unit 12, and may display a screen based on the data indicating the conditions satisfied by the differences on the display means 60.
　相違点が満たす条件を示すデータを視聴率推定装置２０が出力することによって、ユーザにとっては、このデータを確認し、視聴率推定装置２０に設定されている条件を変更することが可能になる。たとえば、推定対象番組の放送後にユーザが推定対象番組の視聴率の実績値を確認し、より適切な条件を設定したり、各条件に応じた加算値を変更したりすることが可能になる。 By outputting the data indicating the condition that the difference is satisfied by the audience rating estimation device 20, the user can confirm this data and change the condition set in the audience rating estimation device 20. For example, after the broadcast of the estimation target program, the user can confirm the actual value of the audience rating of the estimation target program, set more appropriate conditions, and change the addition value according to each condition.
　このように視聴率推定装置２０を構成することによって、視聴率推定装置２０は、推定対象番組の番組構成データと比較対象番組の番組構成データと比較対象番組の視聴率の実績値とに基づいて推定した、推定対象番組の視聴率の推定値を示す推定値データを出力する。これにより、過去に放送された番組の視聴率の実績値に加えて、番組構成データに基づいて、将来放送される番組の視聴率を推定することが可能になる。そのため、将来放送される番組の視聴率の推定精度を向上することが可能になる。 By configuring the audience rating estimation device 20 in this way, the audience rating estimation device 20 is based on the program composition data of the estimation target program, the program composition data of the comparison target program, and the actual value of the audience rating of the comparison target program. Outputs estimated value data indicating the estimated estimated value of the audience rating of the estimated target program. This makes it possible to estimate the audience rating of the program to be broadcast in the future based on the program composition data in addition to the actual value of the audience rating of the program broadcast in the past. Therefore, it is possible to improve the estimation accuracy of the audience rating of the program to be broadcast in the future.
　次に、図９に、本実施形態の視聴率推定装置２０の動作例を示す。図９に示す動作例は、推定対象番組の番組構成データと比較対象番組の番組構成データとの相違点が満たす条件に応じて視聴率を推定する場合の視聴率推定装置２０の動作の例である。 Next, FIG. 9 shows an operation example of the audience rating estimation device 20 of the present embodiment. The operation example shown in FIG. 9 is an example of the operation of the audience rating estimation device 20 in the case of estimating the audience rating according to the condition satisfied by the difference between the program composition data of the estimation target program and the program composition data of the comparison target program. be.
　受信部１１は、将来放送される所定の推定対象番組の番組構成データと、過去に放送された所定の比較対象番組の番組構成データと、比較対象番組の視聴率の実績値とを受信する（ステップＳ２０１）。 The receiving unit 11 receives the program composition data of the predetermined estimation target program to be broadcast in the future, the program composition data of the predetermined comparison target program broadcasted in the past, and the actual value of the audience rating of the comparison target program ( Step S201).
　出力部１２は、推定対象番組の番組構成データと比較対象番組の番組構成データとの相違点を示す相違点データを生成する（ステップＳ２０２）。 The output unit 12 generates difference data indicating the difference between the program composition data of the estimation target program and the program composition data of the comparison target program (step S202).
　次に、出力部１２は、所定の条件のうち、相違点が満たす条件に応じて、推定対象番組の視聴率を推定する（ステップＳ２０３）。具体的には、出力部１２は、相違点が満たす条件に応じて、比較対象番組の視聴率の実績値に所定の加算値を加算することによって、推定対象番組の視聴率を推定する。相違点が満たす条件がない場合は、出力部１２は、比較対象番組の視聴率の実績値を推定対象番組の視聴率の推定値とする。 Next, the output unit 12 estimates the audience rating of the estimation target program according to the condition that the difference is satisfied among the predetermined conditions (step S203). Specifically, the output unit 12 estimates the audience rating of the estimation target program by adding a predetermined addition value to the actual value of the audience rating of the comparison target program according to the conditions satisfied by the difference. When there is no condition that the difference is satisfied, the output unit 12 sets the actual value of the audience rating of the comparison target program as the estimated value of the audience rating of the estimation target program.
　そして、出力部１２は、推定対象番組の視聴率の推定値を示す推定値データを表示制御部２３へ出力する。表示制御部２３は、推定値データに基づいて、推定対象番組の視聴率の推定値を表示手段６０に表示させる（ステップＳ２０４）。また、出力部１２は、相違点が満たす条件を示すデータを表示制御部２３や所定の装置へ出力してもよい。また、表示制御部２３は、相違点が満たす条件を示すデータに基づく画面を表示手段６０に表示させてもよい。 Then, the output unit 12 outputs the estimated value data indicating the estimated value of the audience rating of the estimation target program to the display control unit 23. The display control unit 23 causes the display means 60 to display the estimated value of the audience rating of the estimation target program based on the estimated value data (step S204). Further, the output unit 12 may output data indicating a condition that the difference is satisfied to the display control unit 23 or a predetermined device. Further, the display control unit 23 may display the screen based on the data indicating the condition that the difference is satisfied on the display means 60.
　以上で説明したように、本発明の第二の実施形態では、視聴率推定装置２０は、推定対象番組の番組構成データと比較対象番組の番組構成データと比較対象番組の視聴率の実績値とに基づいて推定した、推定対象番組の視聴率の推定値を示す推定値データを出力する。これにより、過去に放送された番組の視聴率の実績値に加えて、番組構成データに基づいて、将来放送される番組の視聴率を推定することが可能になる。そのため、将来放送される番組の視聴率の推定精度を向上することが可能になる。 As described above, in the second embodiment of the present invention, the audience rating estimation device 20 includes the program composition data of the estimation target program, the program composition data of the comparison target program, and the actual value of the audience rating of the comparison target program. Outputs estimated value data indicating an estimated value of the audience rating of the program to be estimated, which is estimated based on. This makes it possible to estimate the audience rating of the program to be broadcast in the future based on the program composition data in addition to the actual value of the audience rating of the program broadcast in the past. Therefore, it is possible to improve the estimation accuracy of the audience rating of the program to be broadcast in the future.
　［第三の実施形態］
　次に、本発明の第三の実施形態について説明する。本実施形態の視聴率推定装置３０は、視聴率の推定に機械学習を利用する。 [Third embodiment]
Next, a third embodiment of the present invention will be described. The audience rating estimation device 30 of the present embodiment uses machine learning to estimate the audience rating.
　まず、図１０に、本実施形態の視聴率推定システムの構成例を示す。本実施形態の視聴率推定システムは、視聴率推定装置３０、視聴率提供装置８０、学習装置５０および表示手段６０を含む。また、視聴率推定装置３０、学習装置５０および表示手段６０は、営業放送システム７０に含まれる。 First, FIG. 10 shows a configuration example of the audience rating estimation system of the present embodiment. The audience rating estimation system of the present embodiment includes an audience rating estimation device 30, an audience rating providing device 80, a learning device 50, and a display means 60. Further, the audience rating estimation device 30, the learning device 50, and the display means 60 are included in the commercial broadcasting system 70.
　営業放送システム７０、視聴率提供装置８０および表示手段６０については、第二の実施形態と同様のため、説明を省略する。 Since the commercial broadcasting system 70, the audience rating providing device 80, and the display means 60 are the same as those in the second embodiment, the description thereof will be omitted.
　学習装置５０は、視聴率を推定する推定モデルを機械学習によって生成する。 The learning device 50 generates an estimation model for estimating the audience rating by machine learning.
　視聴率推定装置３０は、将来放送される番組の視聴率を推定する。また、視聴率推定装置３０は、視聴率の推定値を表示手段６０に表示させる。本実施形態の視聴率推定装置３０は、学習装置５０で生成された推定モデルを使用して、推定対象番組の視聴率を推定する。 The audience rating estimation device 30 estimates the audience rating of the program to be broadcast in the future. Further, the audience rating estimation device 30 causes the display means 60 to display the estimated value of the audience rating. The audience rating estimation device 30 of the present embodiment estimates the audience rating of the estimation target program by using the estimation model generated by the learning device 50.
　なお、図１０には、学習装置５０と視聴率推定装置３０とが異なる装置として示されているが、視聴率推定装置３０が学習装置５０の機能を備えていてもよい。 Although the learning device 50 and the audience rating estimation device 30 are shown as different devices in FIG. 10, the audience rating estimation device 30 may have the function of the learning device 50.
　次に、図１１に、本実施形態の学習装置５０の構成例を示す。学習装置５０は、学習データ入力部５１、学習データ記憶部５２およびモデル生成部５３により構成される。 Next, FIG. 11 shows a configuration example of the learning device 50 of the present embodiment. The learning device 50 includes a learning data input unit 51, a learning data storage unit 52, and a model generation unit 53.
　学習データ入力部５１は、学習データの入力を受け付け、学習データ記憶部５２に記憶させる。学習データ記憶部５２は、学習データを記憶する。学習データは、過去に放送された番組の番組構成データに関するデータと視聴率の実績値に関するデータとを含む。 The learning data input unit 51 receives the input of the learning data and stores it in the learning data storage unit 52. The learning data storage unit 52 stores the learning data. The learning data includes data related to program composition data of programs broadcasted in the past and data related to actual values of audience ratings.
　また、モデル生成部５３は、推定対象番組の番組構成データと比較対象番組の番組構成データと比較対象番組の視聴率の実績値とに基づいて推定対象番組の視聴率を推定する推定モデルを機械学習によって生成する。そして、モデル生成部５３は、生成した推定モデルを視聴率推定装置３０へ送信する。なお、モデル生成部５３は、新たな学習データが学習データ記憶部５２に登録される都度、新たに機械学習を行って新たな推定モデルを生成してもよいし、所定時間おきなどの所定のタイミングで新たな推定モデルを生成してもよい。 Further, the model generation unit 53 uses an estimation model that estimates the audience rating of the estimation target program based on the program composition data of the estimation target program, the program composition data of the comparison target program, and the actual value of the audience rating of the comparison target program. Generated by learning. Then, the model generation unit 53 transmits the generated estimation model to the audience rating estimation device 30. The model generation unit 53 may generate a new estimation model by performing new machine learning each time new learning data is registered in the training data storage unit 52, or may generate a new estimation model at predetermined time intervals or the like. A new estimation model may be generated at the timing.
　推定モデルに対する入出力データには、以下の二種類が考えられる。 The following two types of input / output data for the estimation model can be considered.
　一種類目では、推定モデルへの入力データは、推定対象番組の番組構成データと比較対象番組の番組構成データとの相違点を示す相違点データと、比較対象番組の視聴率の実績値とである。そして、推定モデルからの出力データは、推定対象番組の視聴率の推定値である。また、推定モデルからの出力データは、推定対象番組の視聴率の推定値の代わりに、推定対象番組の視聴率の推定値から比較対象番組の視聴率の実績値を減算した値でもよい。 In the first type, the input data to the estimation model is the difference data showing the difference between the program composition data of the estimation target program and the program composition data of the comparison target program, and the actual value of the audience rating of the comparison target program. be. The output data from the estimation model is an estimated value of the audience rating of the program to be estimated. Further, the output data from the estimation model may be a value obtained by subtracting the actual value of the audience rating of the comparison target program from the estimated value of the audience rating of the estimation target program instead of the estimated value of the audience rating of the estimation target program.
　二種類目では、推定モデルへの入力データは、推定対象番組の番組構成データと比較対象番組の番組構成データと比較対象番組の視聴率の実績値とである。そして、推定モデルからの出力データは、推定対象番組の視聴率の推定値である。また、推定モデルからの出力データは、推定対象番組の視聴率の推定値の代わりに、推定対象番組の視聴率の推定値から比較対象番組の視聴率の実績値を減算した値でもよい。 In the second type, the input data to the estimation model is the program composition data of the estimation target program, the program composition data of the comparison target program, and the actual value of the audience rating of the comparison target program. The output data from the estimation model is an estimated value of the audience rating of the program to be estimated. Further, the output data from the estimation model may be a value obtained by subtracting the actual value of the audience rating of the comparison target program from the estimated value of the audience rating of the estimation target program instead of the estimated value of the audience rating of the estimation target program.
　また、学習の方法には、二つの方法が考えられる。 In addition, there are two possible learning methods.
　まず、一つ目の方法について説明する。 First, the first method will be explained.
　一つ目の方法では、学習データは、過去に放送された二つの番組の間の番組構成データの相違点を示す相違点データと、当該二つの番組の視聴率の実績値とを含む。また、学習データは、当該二つの番組の視聴率の実績値の代わりに、当該二つの番組の視聴率の実績値の差分を示す実績値差分データを含んでいてもよい。 In the first method, the learning data includes the difference data indicating the difference in the program composition data between the two programs broadcasted in the past, and the actual value of the audience rating of the two programs. Further, the learning data may include the actual value difference data showing the difference between the actual values of the audience ratings of the two programs instead of the actual values of the audience ratings of the two programs.
　学習データ入力部５１は、過去に放送された番組の番組構成データと当該番組の視聴率の実績値とを、営業放送システム７０内の他の装置や視聴率提供装置８０から受信してもよい。この場合、学習データ入力部５１は、所定の二つの番組の間の番組構成データの相違点を示す相違点データや視聴率の実績値の差分を示す実績値差分データを生成し、生成した相違点データや実績値差分データを学習データ記憶部５２に記憶させてもよい。 The learning data input unit 51 may receive the program configuration data of the program broadcasted in the past and the actual value of the audience rating of the program from another device in the commercial broadcasting system 70 or the audience rating providing device 80. .. In this case, the learning data input unit 51 generates difference data indicating the difference between the program configuration data between the two predetermined programs and the actual value difference data indicating the difference between the actual values of the viewing rate, and the generated difference. The point data and the actual value difference data may be stored in the learning data storage unit 52.
　また、学習データ入力部５１は、相違点データや実績値差分データを、視聴率推定装置３０や営業放送システム７０内の他の装置から受信することもできる。たとえば、視聴率推定装置３０や営業放送システム７０内の他の装置が相違点データや実績値差分データを生成し、学習データ入力部５１が、相違点データや実績値差分データを受信してもよい。 Further, the learning data input unit 51 can also receive the difference data and the actual value difference data from the audience rating estimation device 30 and other devices in the commercial broadcasting system 70. For example, even if the audience rating estimation device 30 or another device in the commercial broadcasting system 70 generates difference data or actual value difference data, and the learning data input unit 51 receives the difference data or actual value difference data. good.
　また、学習データ入力部５１は、過去に放送された番組の番組構成データと当該番組の視聴率の実績値とを受信し、学習データ記憶部５２に記憶させてもよい。この場合、モデル生成部５３は、所定の二つの番組の間の番組構成データの相違点を示す相違点データや視聴率の実績値の差分を示す実績値差分データを生成する。 Further, the learning data input unit 51 may receive the program configuration data of the program broadcasted in the past and the actual value of the audience rating of the program and store it in the learning data storage unit 52. In this case, the model generation unit 53 generates the difference data indicating the difference between the program configuration data between the two predetermined programs and the actual value difference data indicating the difference between the actual values of the audience rating.
　そして、モデル生成部５３は、推定対象番組の視聴率を推定する推定モデルを、相違点データと二つの番組の視聴率の実績値（または実績値差分データ）とに基づいて、機械学習によって生成する。 Then, the model generation unit 53 generates an estimation model for estimating the audience rating of the estimation target program by machine learning based on the difference data and the actual value (or the actual value difference data) of the audience rating of the two programs. do.
　次に、二つ目の方法について説明する。 Next, the second method will be explained.
　二つ目の方法では、学習データは、過去に放送された番組の番組構成データと当該番組の視聴率の実績値とを含む。 In the second method, the learning data includes the program composition data of the program broadcasted in the past and the actual value of the audience rating of the program.
　学習データ入力部５１は、過去に放送された番組の視聴率の実績値を、視聴率提供装置８０から受信することができる。また、学習データ入力部５１は、過去に放送された番組の番組構成データを、営業放送システム７０内の装置から受信することができる。 The learning data input unit 51 can receive the actual value of the audience rating of the program broadcasted in the past from the audience rating providing device 80. Further, the learning data input unit 51 can receive the program configuration data of the program broadcasted in the past from the device in the commercial broadcasting system 70.
　そして、モデル生成部５３は、推定対象番組の視聴率を推定する推定モデルを、過去に放送された番組の番組構成データと当該番組の視聴率の実績値とに基づいて、機械学習によって生成する。 Then, the model generation unit 53 generates an estimation model for estimating the audience rating of the estimation target program by machine learning based on the program composition data of the program broadcasted in the past and the actual value of the audience rating of the program. ..
　次に、図１２を用いて、本実施形態の視聴率推定装置３０の構成例について説明する。 Next, a configuration example of the audience rating estimation device 30 of the present embodiment will be described with reference to FIG. 12.
　本実施形態の視聴率推定装置３０は、受信部１１と出力部３２と表示制御部２３とを含む。受信部１１と表示制御部２３については、第二の実施形態と同様のため、説明を省略する。 The audience rating estimation device 30 of the present embodiment includes a reception unit 11, an output unit 32, and a display control unit 23. Since the receiving unit 11 and the display control unit 23 are the same as those in the second embodiment, the description thereof will be omitted.
　出力部３２は、学習装置５０で生成された推定モデルを用いて、推定対象番組の視聴率の番組構成データと比較対象番組の番組構成データと比較対象番組の視聴率の実績値に基づいて、推定対象番組の視聴率を推定する。そして、出力部３２は、推定対象番組の視聴率の推定値を示す推定値データを表示制御部２３へ出力する。 The output unit 32 uses the estimation model generated by the learning device 50, and is based on the program composition data of the audience rating of the estimation target program, the program composition data of the comparison target program, and the actual value of the audience rating of the comparison target program. Estimate the audience rating of the program to be estimated. Then, the output unit 32 outputs the estimated value data indicating the estimated value of the audience rating of the estimation target program to the display control unit 23.
　このように視聴率推定装置３０を構成することによって、視聴率推定装置３０は、推定対象番組の番組構成データと比較対象番組の番組構成データと比較対象番組の視聴率の実績値とに基づいて推定した、推定対象番組の視聴率の推定値を示す推定値データを出力する。これにより、過去に放送された番組の視聴率の実績値に加えて、番組構成データに基づいて、将来放送される番組の視聴率を推定することが可能になる。そのため、将来放送される番組の視聴率の推定精度を向上することが可能になる。 By configuring the audience rating estimation device 30 in this way, the audience rating estimation device 30 is based on the program composition data of the estimation target program, the program composition data of the comparison target program, and the actual value of the audience rating of the comparison target program. Outputs estimated value data indicating the estimated estimated value of the audience rating of the estimated target program. This makes it possible to estimate the audience rating of the program to be broadcast in the future based on the program composition data in addition to the actual value of the audience rating of the program broadcast in the past. Therefore, it is possible to improve the estimation accuracy of the audience rating of the program to be broadcast in the future.
　また、本実施形態の学習装置５０は、過去に放送された番組の番組構成データに関するデータと視聴率の実績値に関するデータとを学習する。視聴率の実績値に関するデータは、視聴率の推定値をより正しい方向へ修正するためのデータである。学習装置５０では、その修正データが入力されて機械学習に利用されることによって、視聴率の推定精度が向上するように学習サイクルが進展する。そのため、視聴率の推定精度を向上することが可能になる。 Further, the learning device 50 of the present embodiment learns the data related to the program configuration data of the programs broadcasted in the past and the data related to the actual value of the audience rating. The data regarding the actual value of the audience rating is the data for correcting the estimated value of the audience rating in a more correct direction. In the learning device 50, the correction data is input and used for machine learning, so that the learning cycle progresses so that the estimation accuracy of the audience rating is improved. Therefore, it is possible to improve the estimation accuracy of the audience rating.
　次に、図１３および図１４に、本実施形態の学習装置５０の動作例を示す。 Next, FIGS. 13 and 14 show an operation example of the learning device 50 of the present embodiment.
　学習装置５０の学習データ入力部５１は、学習データを受信し、学習データ記憶部６２に記憶させる（図１３のステップＳ３０１）。また、モデル生成部５３は、所定のタイミングで、学習データ記憶部５２に記憶した学習データに基づいて、視聴率を推定するための推定モデルを生成する。そして、モデル生成部５３は、生成した推定モデルを視聴率推定装置３０へ送信する（図１４のステップＳ３０２）。 The learning data input unit 51 of the learning device 50 receives the learning data and stores it in the learning data storage unit 62 (step S301 in FIG. 13). Further, the model generation unit 53 generates an estimation model for estimating the audience rating based on the learning data stored in the learning data storage unit 52 at a predetermined timing. Then, the model generation unit 53 transmits the generated estimation model to the audience rating estimation device 30 (step S302 in FIG. 14).
　次に、図１５を用いて、本実施形態の視聴率推定装置３０の動作例について説明する。 Next, an operation example of the audience rating estimation device 30 of the present embodiment will be described with reference to FIG.
　まず、視聴率推定装置３０の受信部１１は、推定対象番組の番組構成データと比較対象番組の番組構成データと比較対象番組の視聴率の実績値とを受信する（ステップＳ４０１）。 First, the receiving unit 11 of the audience rating estimation device 30 receives the program composition data of the estimation target program, the program composition data of the comparison target program, and the actual value of the audience rating of the comparison target program (step S401).
　次に、出力部３２は、推定対象番組の番組構成データと比較対象番組の番組構成データと比較対象番組の視聴率の実績値とに基づいて、推定対象番組の視聴率を推定する（ステップＳ４０２）。出力部３２は、学習装置５０から受信した推定モデルに基づいて視聴率を推定する。 Next, the output unit 32 estimates the audience rating of the estimation target program based on the program composition data of the estimation target program, the program composition data of the comparison target program, and the actual value of the audience rating of the comparison target program (step S402). ). The output unit 32 estimates the audience rating based on the estimation model received from the learning device 50.
　次に、出力部３２は、推定対象番組の視聴率の推定値を示す推定値データを表示制御部２３へ出力する。そして、表示制御部２３は、推定値データに基づいて、推定対象番組の視聴率の推定値を表示手段６０に表示させる（ステップＳ４０３）。 Next, the output unit 32 outputs the estimated value data indicating the estimated value of the audience rating of the estimation target program to the display control unit 23. Then, the display control unit 23 causes the display means 60 to display the estimated value of the audience rating of the estimation target program based on the estimated value data (step S403).
　以上で説明したように、本発明の第三の実施形態では、視聴率推定装置３０は、推定対象番組の番組構成データと比較対象番組の番組構成データと比較対象番組の視聴率の実績値とに基づいて推定した、推定対象番組の視聴率の推定値を示す推定値データを出力する。これにより、過去に放送された番組の視聴率の実績値に加えて、番組構成データに基づいて、将来放送される番組の視聴率を推定することが可能になる。そのため、将来放送される番組の視聴率の推定精度を向上することが可能になる。 As described above, in the third embodiment of the present invention, the audience rating estimation device 30 includes the program composition data of the estimation target program, the program composition data of the comparison target program, and the actual value of the audience rating of the comparison target program. Outputs estimated value data indicating an estimated value of the audience rating of the program to be estimated, which is estimated based on. This makes it possible to estimate the audience rating of the program to be broadcast in the future based on the program composition data in addition to the actual value of the audience rating of the program broadcast in the past. Therefore, it is possible to improve the estimation accuracy of the audience rating of the program to be broadcast in the future.
　［第四の実施形態］
　次に、本発明の第四の実施形態について説明する。本実施形態の視聴率推定装置４０は、第二の実施形態の視聴率推定装置２０に対して、過去に放送された二つの番組の間の番組構成データの相違点を示す過去相違点データと視聴率の実績値の差分を示す実績値差分データとを出力する機能を追加したものである。 [Fourth Embodiment]
Next, a fourth embodiment of the present invention will be described. The audience rating estimation device 40 of the present embodiment has past difference data indicating a difference in program configuration data between two programs broadcasted in the past with respect to the audience rating estimation device 20 of the second embodiment. A function to output the actual value difference data showing the difference between the actual values of the audience rating is added.
　図１６に、本実施形態の視聴率推定システムの構成例を示す。 FIG. 16 shows a configuration example of the audience rating estimation system of the present embodiment.
　本実施形態の視聴率推定システムは、視聴率推定装置４０、視聴率提供装置８０および表示手段６０を含む。営業放送システム７０は、視聴率推定装置４０と表示手段６０とを含む。営業放送システム７０、視聴率提供装置８０および表示手段６０については第二の実施形態と同様のため、説明を省略する。 The audience rating estimation system of the present embodiment includes an audience rating estimation device 40, an audience rating providing device 80, and a display means 60. The commercial broadcasting system 70 includes an audience rating estimation device 40 and a display means 60. Since the commercial broadcasting system 70, the audience rating providing device 80, and the display means 60 are the same as those in the second embodiment, the description thereof will be omitted.
　視聴率推定装置４０は、将来放送される推定対象番組の視聴率を推定する。視聴率推定装置４０は、第二の実施形態の視聴率推定装置２０と同様に、将来放送される推定対象番組の視聴率を推定する。さらに、視聴率推定装置４０は、所定の過去の二つの番組の間の番組構成データの相違点を示す過去相違点データと、当該二つの番組の間の視聴率の実績値の差分を示す実績値差分データとを出力する。 The audience rating estimation device 40 estimates the audience rating of the estimation target program to be broadcast in the future. The audience rating estimation device 40 estimates the audience rating of the estimation target program to be broadcast in the future, similarly to the audience rating estimation device 20 of the second embodiment. Further, the audience rating estimation device 40 shows the difference between the past difference data indicating the difference in the program configuration data between the predetermined two past programs and the actual value of the audience rating between the two programs. Outputs the value difference data.
　視聴率推定装置４０が過去相違点データと実績値差分データとを出力することによって、ユーザにとっては、過去相違点データと実績値差分データとに基づいて、視聴率推定のための条件を視聴率推定装置４０に対して設定することが可能になる。そのため、視聴率の推定精度をより向上することが可能になる。 The audience rating estimation device 40 outputs the past difference data and the actual value difference data, so that the user can set the condition for the audience rating estimation based on the past difference data and the actual value difference data. It becomes possible to set for the estimation device 40. Therefore, it becomes possible to further improve the estimation accuracy of the audience rating.
　次に、図１７に本実施形態の視聴率推定装置４０の構成例を示す。 Next, FIG. 17 shows a configuration example of the audience rating estimation device 40 of the present embodiment.
　本実施形態の視聴率推定装置４０は、受信部４１、出力部４２および表示制御部２３を含む。表示制御部２３については、第二の実施形態と同様のため、説明を省略する。 The audience rating estimation device 40 of the present embodiment includes a reception unit 41, an output unit 42, and a display control unit 23. Since the display control unit 23 is the same as that of the second embodiment, the description thereof will be omitted.
　受信部４１は、第二の実施形態の視聴率推定装置２０の受信部１１と同様に、推定対象番組の番組構成データと比較対象番組の番組構成データと比較対象番組の視聴率の実績値とを受信する。また、受信部４１は、所定の過去の番組の番組構成データと視聴率の実績値とを受信する。受信部４１は、所定の過去の複数の番組について、番組構成データと視聴率の実績値とを受信する。 Similar to the receiving unit 11 of the audience rating estimation device 20 of the second embodiment, the receiving unit 41 includes the program composition data of the estimation target program, the program composition data of the comparison target program, and the actual value of the audience rating of the comparison target program. To receive. Further, the receiving unit 41 receives the program configuration data of a predetermined past program and the actual value of the audience rating. The receiving unit 41 receives the program configuration data and the actual value of the audience rating for a plurality of predetermined past programs.
　出力部４２は、第二の実施形態の視聴率推定装置２０の出力部１２と同様に、推定対象番組の視聴率を推定し、推定値を示す推定値データを出力する。 The output unit 42 estimates the audience rating of the program to be estimated and outputs the estimated value data indicating the estimated value, similarly to the output unit 12 of the audience rating estimation device 20 of the second embodiment.
　また、本実施形態の出力部４２は、所定の過去の二つの番組の間の番組構成データの相違点を示す過去相違点データと、当該二つの番組の間の視聴率の実績値の差分を示す実績値差分データとを生成する。そして、出力部４２は、生成した過去相違点データと実績値差分データとを対応付けて出力する。 Further, the output unit 42 of the present embodiment determines the difference between the past difference data indicating the difference in the program configuration data between the two predetermined past programs and the actual value of the audience rating between the two programs. Generates the actual value difference data shown. Then, the output unit 42 outputs the generated past difference data and the actual value difference data in association with each other.
　なお、視聴率が視聴者層別視聴率の場合には、実績値差分データは、視聴者層ごとの視聴率の差分を示す。また、どの二つの番組の間の過去相違点データと実績値差分データを生成するかについては、あらかじめ設定されている、または、ユーザ操作に応じて入力される指示によって指定されるとする。また、どの過去相違点データと実績値差分データとを出力するかについても、あらかじめ設定されている、または、ユーザ操作に応じて入力される指示によって指定されるとする。また、出力部４２は、過去相違点データと実績値差分データとを、一つまたは二以上の複数生成することができる。また、出力部４２は、過去相違点データと実績値差分データを、一つまたは二以上の複数出力することができる。 When the audience rating is the audience rating by viewer group, the actual value difference data shows the difference in the audience rating for each viewer group. Further, it is assumed that the past difference data and the actual value difference data between the two programs are generated by a preset instruction or an instruction input according to the user operation. Further, it is assumed that which past difference data and the actual value difference data are to be output is also specified by a preset instruction or an instruction input according to the user operation. Further, the output unit 42 can generate one or two or more of the past difference data and the actual value difference data. Further, the output unit 42 can output one or more of the past difference data and the actual value difference data.
　また、受信部４１は、視聴率の推定の際に条件として使用する過去相違点データを指示する条件設定指示を受信してもよい。条件設定指示は、たとえば、出力部４２が出力した過去相違点データをユーザが参照し、条件として使用する過去相違点データをユーザが選択し、選択した過去相違点データに応じて視聴率推定装置４０をユーザが操作することによって入力される。 Further, the receiving unit 41 may receive a condition setting instruction for instructing the past difference data used as a condition when estimating the audience rating. The condition setting instruction is, for example, a viewing rate estimation device in which the user refers to the past difference data output by the output unit 42, the user selects the past difference data to be used as a condition, and the selected past difference data is selected. It is input by the user operating 40.
　受信部４１が条件設定指示を受信した場合、出力部４２は、条件設定指示によって指示された過去相違点データが示す相違点に応じた条件を、視聴率の推定の際に使用する条件に追加する。追加する条件は、条件設定指示によって指示された過去相違点データが示す相違点が、推定対象番組と比較対象番組との間の番組構成データの相違点に含まれる場合、という条件である。 When the receiving unit 41 receives the condition setting instruction, the output unit 42 adds the condition corresponding to the difference indicated by the past difference data instructed by the condition setting instruction to the condition used when estimating the audience rating. do. The condition to be added is that the difference indicated by the past difference data instructed by the condition setting instruction is included in the difference in the program configuration data between the estimation target program and the comparison target program.
　出力部４２は、推定対象番組と比較対象番組との間の相違点がこの条件を満たす場合に、比較対象番組の視聴率の実績値に所定の加算値を加算することによって、推定対象番組の視聴率を推定する。出力部４２は、この加算値として、条件設定指示によって指示された過去相違点データに対応付けられている実績値差分データが示す差分値（マイナス符号の場合もある）を使用する。 When the difference between the estimation target program and the comparison target program satisfies this condition, the output unit 42 adds a predetermined addition value to the actual value of the audience rating of the comparison target program to obtain the estimation target program. Estimate the audience rating. As this addition value, the output unit 42 uses the difference value (which may be a minus sign) indicated by the actual value difference data associated with the past difference data specified by the condition setting instruction.
　なお、受信部４１は、視聴率の推定の際に条件として使用しない過去相違点データを指示する条件除外指示を受信してもよい。この場合、出力部４２は、出力した過去相違点データの中から、条件除外指示で指示された過去相違点データを除く過去相違点データが示す相違点に応じた条件を、視聴率の推定の際に使用する条件に追加する。 Note that the receiving unit 41 may receive a condition exclusion instruction that indicates past difference data that is not used as a condition when estimating the audience rating. In this case, the output unit 42 estimates the audience rating according to the difference indicated by the past difference data excluding the past difference data instructed by the condition exclusion instruction from the output past difference data. Add to the conditions used at the time.
　このように視聴率推定装置４０を構成することによって、視聴率推定装置４０は、推定対象番組の番組構成データと比較対象番組の番組構成データと比較対象番組の視聴率の実績値とに基づいて推定した、推定対象番組の視聴率の推定値を示す推定値データを出力する。これにより、過去に放送された番組の視聴率の実績値に加えて、番組構成データに基づいて、将来放送される番組の視聴率を推定することが可能になる。そのため、将来放送される番組の視聴率の推定精度を向上することが可能になる。 By configuring the audience rating estimation device 40 in this way, the audience rating estimation device 40 is based on the program composition data of the estimation target program, the program composition data of the comparison target program, and the actual value of the audience rating of the comparison target program. Outputs estimated value data indicating the estimated estimated value of the audience rating of the estimated target program. This makes it possible to estimate the audience rating of the program to be broadcast in the future based on the program composition data in addition to the actual value of the audience rating of the program broadcast in the past. Therefore, it is possible to improve the estimation accuracy of the audience rating of the program to be broadcast in the future.
　また、本実施形態の視聴率推定装置４０は、過去の二つの番組の間の番組構成データの相違点を示す過去相違点データと、当該二つの番組の間の視聴率の実績値の差分を示す実績値差分データとを出力する。これにより、視聴率の推定に使用する条件のユーザによる設定を容易にすることが可能になる。 Further, the audience rating estimation device 40 of the present embodiment determines the difference between the past difference data indicating the difference in the program configuration data between the two past programs and the actual value of the audience rating between the two programs. The actual value difference data shown is output. This makes it possible for the user to easily set the conditions used for estimating the audience rating.
　次に、本実施形態の視聴率推定装置４０の動作例について説明する。 Next, an operation example of the audience rating estimation device 40 of the present embodiment will be described.
　本実施形態の視聴率推定装置４０は、推定対象番組の視聴率を推定する。視聴率の推定の動作例については、第二の実施形態の視聴率推定装置２０の動作例（図９）と同様のため、説明を省略する。 The audience rating estimation device 40 of the present embodiment estimates the audience rating of the program to be estimated. Since the operation example of the audience rating estimation is the same as the operation example (FIG. 9) of the audience rating estimation device 20 of the second embodiment, the description thereof will be omitted.
　図１８に、本実施形態の視聴率推定装置４０の動作例を示す。図１８は、本実施形態の視聴率推定装置４０の動作のうち、過去相違点データと実績値差分データの出力に関する動作の例を示す図である。 FIG. 18 shows an operation example of the audience rating estimation device 40 of the present embodiment. FIG. 18 is a diagram showing an example of an operation related to output of past difference data and actual value difference data among the operations of the audience rating estimation device 40 of the present embodiment.
　まず、視聴率推定装置４０の受信部４１は、所定の過去の番組の番組構成データと視聴率の実績値とを受信する。受信部４１は、所定の過去の複数の番組について、番組構成データと視聴率の実績値とを受信する（ステップＳ５０１）。 First, the receiving unit 41 of the audience rating estimation device 40 receives the program configuration data of a predetermined past program and the actual value of the audience rating. The receiving unit 41 receives the program configuration data and the actual value of the audience rating for a plurality of predetermined past programs (step S501).
　出力部４２は、所定の二つの過去の番組について、二つの番組の間の番組構成データの相違点を示す過去相違点データと、二つの番組の間の視聴率の実績値の差分を示す実績値差分データとを生成する（ステップＳ５０２）。そして、出力部４２は、生成した過去相違点データと実績値差分データとを対応付けて出力する（ステップＳ５０３）。 The output unit 42 shows the difference between the past difference data indicating the difference in the program configuration data between the two programs and the actual value of the audience rating between the two programs for the predetermined two past programs. Generate value difference data (step S502). Then, the output unit 42 outputs the generated past difference data and the actual value difference data in association with each other (step S503).
　以上で説明したように、本発明の第四の実施形態では、視聴率推定装置４０は、推定対象番組の番組構成データと比較対象番組の番組構成データと比較対象番組の視聴率の実績値とに基づいて推定した、推定対象番組の視聴率の推定値を示す推定値データを出力する。これにより、過去に放送された番組の視聴率の実績値に加えて、番組構成データに基づいて、将来放送される番組の視聴率を推定することが可能になる。そのため、将来放送される番組の視聴率の推定精度を向上することが可能になる。 As described above, in the fourth embodiment of the present invention, the audience rating estimation device 40 includes the program composition data of the estimation target program, the program composition data of the comparison target program, and the actual value of the audience rating of the comparison target program. Outputs estimated value data indicating an estimated value of the audience rating of the program to be estimated, which is estimated based on. This makes it possible to estimate the audience rating of the program to be broadcast in the future based on the program composition data in addition to the actual value of the audience rating of the program broadcast in the past. Therefore, it is possible to improve the estimation accuracy of the audience rating of the program to be broadcast in the future.
　［ハードウェア構成例］
　上述した本発明の各実施形態における視聴率推定装置（１０、２０、３０、４０）を、一つの情報処理装置（コンピュータ）を用いて実現するハードウェア資源の構成例について説明する。なお、視聴率推定装置は、物理的または機能的に少なくとも二つ以上の複数の情報処理装置が用いられて実現されてもよい。また、視聴率推定装置は、専用の装置として実現されてもよいし、汎用の装置が用いられてもよい。また、視聴率推定装置の一部の機能のみを情報処理装置を用いて実現してもよい。 [Hardware configuration example]
An example of a configuration of hardware resources for realizing the audience rating estimation device (10, 20, 30, 40) in each embodiment of the present invention described above by using one information processing device (computer) will be described. The audience rating estimation device may be realized by using at least two or more information processing devices physically or functionally. Further, the audience rating estimation device may be realized as a dedicated device, or a general-purpose device may be used. Further, only a part of the functions of the audience rating estimation device may be realized by using the information processing device.
　図１９は、本発明の各実施形態の視聴率推定装置を実現可能な情報処理装置のハードウェア構成例を概略的に示す図である。情報処理装置９０は、通信インタフェース９１、入出力インタフェース９２、演算装置９３、記憶装置９４、不揮発性記憶装置９５およびドライブ装置９６を含む。 FIG. 19 is a diagram schematically showing a hardware configuration example of an information processing device capable of realizing the audience rating estimation device of each embodiment of the present invention. The information processing device 90 includes a communication interface 91, an input / output interface 92, an arithmetic unit 93, a storage device 94, a non-volatile storage device 95, and a drive device 96.
　たとえば、図１の受信部１１は通信インタフェース９１で、出力部１２は演算装置９３と通信インタフェース９１とで実現することが可能である。 For example, the receiving unit 11 in FIG. 1 can be realized by the communication interface 91, and the output unit 12 can be realized by the arithmetic unit 93 and the communication interface 91.
　通信インタフェース９１は、各実施形態の視聴率推定装置が、有線および無線のうち少なくとも一方で外部装置と通信するための通信手段である。なお、視聴率推定装置を、少なくとも二つの情報処理装置を用いて実現する場合、それらの装置の間を通信インタフェース９１経由で相互に通信可能なように接続してもよい。 The communication interface 91 is a communication means for the audience rating estimation device of each embodiment to communicate with an external device at least one of wired and wireless. When the audience rating estimation device is realized by using at least two information processing devices, the devices may be connected so as to be able to communicate with each other via the communication interface 91.
　入出力インタフェース９２は、入力デバイスの一例であるキーボードや、出力デバイスとしてのディスプレイ等のマンマシンインタフェースである。 The input / output interface 92 is a man-machine interface such as a keyboard as an example of an input device and a display as an output device.
　演算装置９３は、たとえば、ＣＰＵ（Central Processing Unit）やマイクロプロセッサ等の演算処理装置や複数の電気回路によって実現される。演算装置９３は、たとえば、不揮発性記憶装置９５に記憶された各種プログラムを記憶装置９４に読み出し、読み出したプログラムに従って処理を実行することが可能である。 The arithmetic unit 93 is realized by, for example, an arithmetic processing unit such as a CPU (Central Processing Unit) or a microprocessor, or a plurality of electric circuits. The arithmetic unit 93 can, for example, read various programs stored in the non-volatile storage device 95 into the storage device 94 and execute processing according to the read programs.
　記憶装置９４は、演算装置９３から参照可能な、ＲＡＭ（Random Access Memory）等のメモリ装置であり、プログラムや各種データ等を記憶する。記憶装置９４は、揮発性のメモリ装置であってもよい。 The storage device 94 is a memory device such as a RAM (RandomAccessMemory) that can be referenced from the arithmetic unit 93, and stores programs, various data, and the like. The storage device 94 may be a volatile memory device.
　不揮発性記憶装置９５は、たとえば、ＲＯＭ（Read Only Memory）、フラッシュメモリ、等の、不揮発性の記憶装置であり、各種プログラムやデータ等を記憶することが可能である。 The non-volatile storage device 95 is a non-volatile storage device such as a ROM (Read Only Memory), a flash memory, etc., and can store various programs, data, and the like.
　ドライブ装置９６は、たとえば、後述する記録媒体９７に記録されているデータの読み込みやデータの書き込みを処理する装置である。 The drive device 96 is, for example, a device that processes data reading and data writing recorded on a recording medium 97, which will be described later.
　記録媒体９７は、たとえば、光ディスク、光磁気ディスク、半導体フラッシュメモリ等、データを記録可能な任意の記録媒体である。 The recording medium 97 is an arbitrary recording medium capable of recording data, such as an optical disk, a magneto-optical disk, or a semiconductor flash memory.
　本発明の各実施形態は、たとえば、図１９に例示した情報処理装置９０により視聴率推定装置を構成し、この視聴率推定装置に対して、上記各実施形態において説明した機能を実現可能なプログラムを供給することにより実現してもよい。 In each embodiment of the present invention, for example, the audience rating estimation device is configured by the information processing device 90 illustrated in FIG. 19, and the function described in each of the above embodiments can be realized for the audience rating estimation device. It may be realized by supplying.
　この場合、視聴率推定装置に対して供給したプログラムを、演算装置９３が実行することによって、実施形態を実現することが可能である。また、視聴率推定装置のすべてではなく、一部の機能を情報処理装置９０で構成することも可能である。 In this case, the embodiment can be realized by the arithmetic unit 93 executing the program supplied to the audience rating estimation device. It is also possible to configure some functions of the audience rating estimation device, not all of them, in the information processing device 90.
　さらに、上記プログラムを記録媒体９７に記録しておき、視聴率推定装置の出荷段階、あるいは運用段階等において、適宜上記プログラムが不揮発性記憶装置９５に格納されるよう構成してもよい。なお、この場合、上記プログラムの供給方法は、出荷前の製造段階、あるいは運用段階等において、適当な治具を利用して視聴率推定装置内にインストールする方法を採用してもよい。また、上記プログラムの供給方法は、インターネット等の通信回線を介して外部からダウンロードする方法等の一般的な手順を採用してもよい。 Further, the program may be recorded in the recording medium 97, and the program may be appropriately stored in the non-volatile storage device 95 at the shipping stage, the operation stage, or the like of the audience rating estimation device. In this case, as the supply method of the above program, a method of installing the program in the audience rating estimation device by using an appropriate jig may be adopted at the manufacturing stage before shipment, the operation stage, or the like. Further, as the method of supplying the above program, a general procedure such as a method of downloading from the outside via a communication line such as the Internet may be adopted.
　上記の実施形態の一部または全部は、以下の付記のようにも記載されうるが、以下には限られない。 A part or all of the above embodiment may be described as in the following appendix, but is not limited to the following.
　　（付記１）
　将来放送される所定の推定対象番組の番組構成データと、過去に放送された所定の比較対象番組の番組構成データと、前記比較対象番組の視聴率の実績値とを受信する受信手段と、
　前記推定対象番組の前記番組構成データと、前記比較対象番組の前記番組構成データと、前記比較対象番組の前記視聴率の前記実績値とに基づいて推定した、前記推定対象番組の前記視聴率の推定値を示す推定値データを出力する出力手段と
　を備えることを特徴とする視聴率推定装置。 (Appendix 1)
A receiving means for receiving the program composition data of the predetermined estimation target program to be broadcast in the future, the program composition data of the predetermined comparison target program broadcasted in the past, and the actual value of the audience rating of the comparison target program.
The audience rating of the estimation target program estimated based on the program composition data of the estimation target program, the program composition data of the comparison target program, and the actual value of the audience rating of the comparison target program. An audience rating estimation device including an output means for outputting estimated value data indicating an estimated value.
　　（付記２）
　前記視聴率は、世帯を基準として算出される世帯視聴率と、視聴者を分類した視聴者層ごとに算出される視聴者層別視聴率とのうち少なくともいずれか一つである
　ことを特徴とする付記１に記載の視聴率推定装置。 (Appendix 2)
The audience rating is characterized in that it is at least one of a household audience rating calculated based on a household and a viewer audience rating calculated for each viewer group that classifies viewers. The audience rating estimation device according to Appendix 1.
　　（付記３）
　前記視聴率は、リアルタイム視聴率とタイムシフト視聴率とインターネット同時配信のインプレッション数とのうち少なくともいずれか一つである
　ことを特徴とする付記１または付記２に記載の視聴率推定装置。 (Appendix 3)
The audience rating estimation device according to Supplementary Note 1 or 2, wherein the audience rating is at least one of a real-time audience rating, a time-shifted audience rating, and the number of impressions of simultaneous Internet distribution.
　　（付記４）
　前記出力手段は、前記視聴率の前記推定を、前記推定対象番組の前記番組構成データと前記比較対象番組の前記番組構成データとの相違点が満たす条件に応じて、前記比較対象番組の前記視聴率の前記実績値に所定の加算値を加算することによって行う
　ことを特徴とする付記１から付記３のいずれかに記載の視聴率推定装置。 (Appendix 4)
The output means said that the audience rating of the audience rating is the viewing of the comparison target program according to a condition that the difference between the program composition data of the estimation target program and the program composition data of the comparison target program is satisfied. The audience rating estimation device according to any one of Supplementary note 1 to Supplementary note 3, characterized in that the performance is performed by adding a predetermined addition value to the actual value of the rate.
　　（付記５）
　前記出力手段は、前記推定対象番組の前記番組構成データと前記比較対象番組の前記番組構成データとの相違点が満たす前記条件を示すデータを出力する
　ことを特徴とする付記４に記載の視聴率推定装置。 (Appendix 5)
The audience rating according to Appendix 4, wherein the output means outputs data indicating the conditions satisfied by the difference between the program configuration data of the estimation target program and the program configuration data of the comparison target program. Estimator.
　　（付記６）
　前記出力手段は、所定の過去の二つの番組の間の前記番組構成データの相違点を示す過去相違点データと、前記二つの番組の間の前記視聴率の前記実績値の差分を示す実績値差分データとを対応付けて出力する
　ことを特徴とする付記１から付記５のいずれかに記載の視聴率推定装置。 (Appendix 6)
The output means is an actual value showing the difference between the past difference data indicating the difference between the program configuration data between two predetermined past programs and the actual value of the audience rating between the two programs. The audience rating estimation device according to any one of Supplementary note 1 to Supplementary note 5, characterized in that the difference data is associated with the output.
　　（付記７）
　前記出力手段は、前記推定対象番組の前記番組構成データと前記比較対象番組の前記番組構成データと前記比較対象番組の前記視聴率の前記実績値に基づいて前記推定対象番組の前記視聴率を推定する推定モデルに基づいて、前記推定対象番組の前記視聴率を推定する
　ことを特徴とする付記１から付記３のいずれかに記載の視聴率推定装置。 (Appendix 7)
The output means estimates the audience rating of the estimation target program based on the program composition data of the estimation target program, the program composition data of the comparison target program, and the actual value of the audience rating of the comparison target program. The audience rating estimation device according to any one of Supplementary note 1 to Supplementary note 3, characterized in that the audience rating of the program to be estimated is estimated based on the estimation model.
　　（付記８）
　過去に放送された番組の前記番組構成データに関するデータと前記視聴率の前記実績値に関するデータとを含む学習データに基づいて前記推定モデルを生成するモデル生成手段
　をさらに備えることを特徴とする付記７に記載の視聴率推定装置。 (Appendix 8)
Addendum 7 is further provided with a model generation means for generating the estimation model based on the learning data including the data related to the program configuration data of the program broadcasted in the past and the data related to the actual value of the audience rating. Audience rating estimation device according to.
　　（付記９）
　前記比較対象番組の前記視聴率の前記実績値と前記推定対象番組の前記視聴率の前記推定値とを表示手段に並べて表示させる表示制御手段
　を備えることを特徴とする付記１から付記８のいずれかに記載の視聴率推定装置。 (Appendix 9)
Any of Appendices 1 to 8, wherein the display control means for displaying the actual value of the audience rating of the comparison target program and the estimated value of the audience rating of the estimation target program side by side on the display means is provided. Audience rating estimation device described in Crab.
　　（付記１０）
　前記表示制御手段は、前記比較対象番組の前記視聴率の前記実績値と前記推定対象番組の前記視聴率の前記推定値との差を前記表示手段に表示させる
　ことを特徴とする付記９に記載の視聴率推定装置。 (Appendix 10)
The display control means is described in Appendix 9, wherein the display means displays the difference between the actual value of the audience rating of the comparison target program and the estimated value of the audience rating of the estimation target program. Audience rating estimation device.
　　（付記１１）
　前記番組構成データは、番組枠に関するデータである番組枠構成データ、ジャンルに関するデータ、および番組内容に関するデータのいずれか一つ以上を含む
　ことを特徴とする付記１から付記１０のいずれかに記載の視聴率推定装置。 (Appendix 11)
The description in any one of Supplementary note 1 to Supplementary note 10, wherein the program structure data includes any one or more of program frame structure data, which is data related to the program frame, data related to the genre, and data related to the program content. Audience rating estimation device.
　　（付記１２）
　前記番組構成データは、前の番組枠や次の番組枠の番組についての前記番組枠構成データ、前記ジャンルに関するデータ、および前記番組内容に関するデータのいずれか一つ以上を含む
　ことを特徴とする付記１１に記載の視聴率推定装置。 (Appendix 12)
The appendix is characterized in that the program composition data includes any one or more of the program frame composition data for the programs of the previous program frame and the next program frame, the data relating to the genre, and the data relating to the program content. 11. The audience rating estimation device according to 11.
　　（付記１３）
　将来放送される所定の推定対象番組の番組構成データと、過去に放送された所定の比較対象番組の番組構成データと、前記比較対象番組の視聴率の実績値とを受信し、
　前記推定対象番組の前記番組構成データと、前記比較対象番組の前記番組構成データと、前記比較対象番組の前記視聴率の前記実績値とに基づいて推定した、前記推定対象番組の前記視聴率の推定値を示す推定値データを出力する
　ことを特徴とする視聴率推定方法。 (Appendix 13)
The program composition data of the predetermined estimation target program to be broadcast in the future, the program composition data of the predetermined comparison target program broadcasted in the past, and the actual value of the audience rating of the comparison target program are received.
The audience rating of the estimation target program estimated based on the program composition data of the estimation target program, the program composition data of the comparison target program, and the actual value of the audience rating of the comparison target program. An audience rating estimation method characterized by outputting estimated value data indicating an estimated value.
　　（付記１４）
　前記視聴率は、世帯を基準として算出される世帯視聴率と、視聴者を分類した視聴者層ごとに算出される視聴者層別視聴率とのうち少なくともいずれか一つである
　ことを特徴とする付記１３に記載の視聴率推定方法。 (Appendix 14)
The audience rating is characterized in that it is at least one of a household audience rating calculated based on a household and a viewer audience rating calculated for each viewer group that classifies viewers. The audience rating estimation method according to Appendix 13.
　　（付記１５）
　前記視聴率は、リアルタイム視聴率とタイムシフト視聴率とインターネット同時配信のインプレッション数とのうち少なくともいずれか一つである
　ことを特徴とする付記１３または付記１４に記載の視聴率推定方法。 (Appendix 15)
The audience rating estimation method according to Appendix 13 or Appendix 14, wherein the audience rating is at least one of a real-time audience rating, a time-shifted audience rating, and the number of impressions of simultaneous Internet distribution.
　　（付記１６）
　前記視聴率の前記推定を、前記推定対象番組の前記番組構成データと前記比較対象番組の前記番組構成データとの相違点が満たす条件に応じて、前記比較対象番組の前記視聴率の前記実績値に所定の加算値を加算することによって行う
　ことを特徴とする付記１３から付記１５のいずれかに記載の視聴率推定方法。 (Appendix 16)
The actual value of the audience rating of the comparison target program according to the condition that the difference between the program composition data of the estimation target program and the program composition data of the comparison target program satisfies the estimation of the audience rating. The audience rating estimation method according to any one of Supplementary note 13 to Supplementary note 15, which is performed by adding a predetermined addition value to.
　　（付記１７）
　前記推定対象番組の前記番組構成データと前記比較対象番組の前記番組構成データとの相違点が満たす前記条件を示すデータを出力する
　ことを特徴とする付記１６に記載の視聴率推定方法。 (Appendix 17)
The audience rating estimation method according to Appendix 16, wherein data indicating the conditions satisfied by the difference between the program composition data of the estimation target program and the program composition data of the comparison target program is output.
　　（付記１８）
　所定の過去の二つの番組の間の前記番組構成データの相違点を示す過去相違点データと、前記二つの番組の間の前記視聴率の前記実績値の差分を示す実績値差分データとを対応付けて出力する
　ことを特徴とする付記１３から付記１７のいずれかに記載の視聴率推定方法。 (Appendix 18)
Corresponds to the past difference data indicating the difference between the program configuration data between two predetermined past programs and the actual value difference data indicating the difference between the actual value of the audience rating between the two programs. The audience rating estimation method according to any one of Supplementary note 13 to Supplementary note 17, which is characterized in that it is attached and output.
　　（付記１９）
　前記推定対象番組の前記番組構成データと前記比較対象番組の前記番組構成データと前記比較対象番組の前記視聴率の前記実績値に基づいて前記推定対象番組の前記視聴率を推定する推定モデルに基づいて、前記推定対象番組の前記視聴率を推定する
　ことを特徴とする付記１３から付記１５のいずれかに記載の視聴率推定方法。 (Appendix 19)
Based on an estimation model that estimates the audience rating of the estimation target program based on the program composition data of the estimation target program, the program composition data of the comparison target program, and the actual value of the audience rating of the comparison target program. The audience rating estimation method according to any one of Supplementary note 13 to Supplementary note 15, characterized in that the audience rating of the estimation target program is estimated.
　　（付記２０）
　過去に放送された番組の前記番組構成データに関するデータと前記視聴率の前記実績値に関するデータとを含む学習データに基づいて前記推定モデルを生成する
　ことを特徴とする付記１９に記載の視聴率推定方法。 (Appendix 20)
The audience rating estimation according to Appendix 19, wherein the estimation model is generated based on learning data including data on the program configuration data of a program broadcasted in the past and data on the actual value of the audience rating. Method.
　　（付記２１）
　前記比較対象番組の前記視聴率の前記実績値と前記推定対象番組の前記視聴率の前記推定値とを表示手段に並べて表示させる
　ことを特徴とする付記１３から付記２０のいずれかに記載の視聴率推定方法。 (Appendix 21)
The viewing according to any one of Supplementary note 13 to Supplementary note 20, wherein the actual value of the audience rating of the comparison target program and the estimated value of the audience rating of the estimation target program are displayed side by side on a display means. Rate estimation method.
　　（付記２２）
　前記比較対象番組の前記視聴率の前記実績値と前記推定対象番組の前記視聴率の前記推定値との差を前記表示手段に表示させる
　ことを特徴とする付記２１に記載の視聴率推定方法。 (Appendix 22)
21. The audience rating estimation method according to Appendix 21, wherein the display means displays the difference between the actual value of the audience rating of the comparison target program and the estimated value of the audience rating of the estimation target program.
　　（付記２３）
　前記番組構成データは、番組枠に関するデータである番組枠構成データ、ジャンルに関するデータ、および番組内容に関するデータのいずれか一つ以上を含む
　ことを特徴とする付記１３から付記２２のいずれかに記載の視聴率推定方法。 (Appendix 23)
The description in any one of Supplementary note 13 to Supplementary note 22, wherein the program structure data includes any one or more of program frame structure data, which is data related to the program frame, data related to the genre, and data related to the program content. Audience rating estimation method.
　　（付記２４）
　前記番組構成データは、前の番組枠や次の番組枠の番組についての前記番組枠構成データ、前記ジャンルに関するデータ、および前記番組内容に関するデータのいずれか一つ以上を含む
　ことを特徴とする付記２３に記載の視聴率推定方法。 (Appendix 24)
The appendix is characterized in that the program composition data includes any one or more of the program frame composition data for the programs of the previous program frame and the next program frame, the data relating to the genre, and the data relating to the program content. 23. The audience rating estimation method.
　　（付記２５）
　将来放送される所定の推定対象番組の番組構成データと、過去に放送された所定の比較対象番組の番組構成データと、前記比較対象番組の視聴率の実績値とを受信する受信機能と、
　前記推定対象番組の前記番組構成データと、前記比較対象番組の前記番組構成データと、前記比較対象番組の前記視聴率の前記実績値とに基づいて推定した、前記推定対象番組の前記視聴率の推定値を示す推定値データを出力する出力機能と
　をコンピュータに実現させることを特徴とする視聴率推定プログラムを記録したコンピュータ読み取り可能な記録媒体。 (Appendix 25)
A reception function for receiving the program composition data of a predetermined estimation target program to be broadcast in the future, the program composition data of a predetermined comparison target program broadcasted in the past, and the actual value of the audience rating of the comparison target program.
The audience rating of the estimation target program estimated based on the program composition data of the estimation target program, the program composition data of the comparison target program, and the actual value of the audience rating of the comparison target program. A computer-readable recording medium that records an audience rating estimation program, which is characterized by providing a computer with an output function that outputs estimated value data indicating an estimated value.
　　（付記２６）
　前記視聴率は、世帯を基準として算出される世帯視聴率と、視聴者を分類した視聴者層ごとに算出される視聴者層別視聴率とのうち少なくともいずれか一つである
　ことを特徴とする付記２５に記載の視聴率推定プログラムを記録したコンピュータ読み取り可能な記録媒体。 (Appendix 26)
The audience rating is characterized in that it is at least one of a household audience rating calculated based on a household and a viewer audience rating calculated for each viewer group that classifies viewers. A computer-readable recording medium on which the audience rating estimation program according to Appendix 25 is recorded.
　　（付記２７）
　前記視聴率は、リアルタイム視聴率とタイムシフト視聴率とインターネット同時配信のインプレッション数とのうち少なくともいずれか一つである
　ことを特徴とする付記２５または付記２６に記載の視聴率推定プログラムを記録したコンピュータ読み取り可能な記録媒体。 (Appendix 27)
The audience rating estimation program according to Appendix 25 or Appendix 26, characterized in that the audience rating is at least one of a real-time audience rating, a time-shifted audience rating, and the number of impressions of simultaneous Internet distribution, is recorded. Computer-readable recording medium.
　　（付記２８）
　前記出力機能は、前記視聴率の前記推定を、前記推定対象番組の前記番組構成データと前記比較対象番組の前記番組構成データとの相違点が満たす条件に応じて、前記比較対象番組の前記視聴率の前記実績値に所定の加算値を加算することによって行う
　ことを特徴とする付記２５から付記２７のいずれかに記載の視聴率推定プログラムを記録したコンピュータ読み取り可能な記録媒体。 (Appendix 28)
The output function performs the viewing of the comparison target program according to a condition that the difference between the program composition data of the estimation target program and the program composition data of the comparison target program satisfies the estimation of the audience rating. A computer-readable recording medium recording the audience rating estimation program according to any one of Supplementary Provisions 25 to 27, which is performed by adding a predetermined addition value to the actual value of the rate.
　　（付記２９）
　前記出力機能は、前記推定対象番組の前記番組構成データと前記比較対象番組の前記番組構成データとの相違点が満たす前記条件を示すデータを出力する
　ことを特徴とする付記２８に記載の視聴率推定プログラムを記録したコンピュータ読み取り可能な記録媒体。 (Appendix 29)
The audience rating according to Appendix 28, wherein the output function outputs data indicating the conditions satisfied by the difference between the program configuration data of the estimation target program and the program configuration data of the comparison target program. A computer-readable recording medium on which the estimation program is recorded.
　　（付記３０）
　前記出力機能は、所定の過去の二つの番組の間の前記番組構成データの相違点を示す過去相違点データと、前記二つの番組の間の前記視聴率の前記実績値の差分を示す実績値差分データとを対応付けて出力する
　ことを特徴とする付記２５から付記２９のいずれかに記載の視聴率推定プログラムを記録したコンピュータ読み取り可能な記録媒体。 (Appendix 30)
The output function is an actual value showing the difference between the past difference data indicating the difference between the program configuration data between two predetermined past programs and the actual value of the audience rating between the two programs. A computer-readable recording medium on which the audience rating estimation program according to any one of Supplementary Provisions 25 to 29 is recorded, which is characterized by outputting in association with difference data.
　　（付記３１）
　前記出力機能は、前記推定対象番組の前記番組構成データと前記比較対象番組の前記番組構成データと前記比較対象番組の前記視聴率の前記実績値に基づいて前記推定対象番組の前記視聴率を推定する推定モデルに基づいて、前記推定対象番組の前記視聴率を推定する
　ことを特徴とする付記２５から付記２７のいずれかに記載の視聴率推定プログラムを記録したコンピュータ読み取り可能な記録媒体。 (Appendix 31)
The output function estimates the audience rating of the estimation target program based on the program composition data of the estimation target program, the program composition data of the comparison target program, and the actual value of the audience rating of the comparison target program. A computer-readable recording medium recording the audience rating estimation program according to any one of Appendix 25 to Appendix 27, which estimates the audience rating of the program to be estimated based on the estimation model.
　　（付記３２）
　過去に放送された番組の前記番組構成データに関するデータと前記視聴率の前記実績値に関するデータとを含む学習データに基づいて前記推定モデルを生成するモデル生成機能
　をさらにコンピュータに実現させることを特徴とする付記３１に記載の視聴率推定プログラムを記録したコンピュータ読み取り可能な記録媒体。 (Appendix 32)
It is characterized by further realizing a model generation function for generating the estimation model based on training data including data on the program configuration data of a program broadcasted in the past and data on the actual value of the audience rating. A computer-readable recording medium on which the audience rating estimation program according to Appendix 31 is recorded.
　　（付記３３）
　前記比較対象番組の前記視聴率の前記実績値と前記推定対象番組の前記視聴率の前記推定値とを表示手段に並べて表示させる表示制御機能
　をコンピュータに実現させることを特徴とする付記２５から付記３２のいずれかに記載の視聴率推定プログラムを記録したコンピュータ読み取り可能な記録媒体。 (Appendix 33)
Addendum 25 to the note 25, characterized in that a computer realizes a display control function for displaying the actual value of the audience rating of the comparison target program and the estimated value of the audience rating of the estimation target program side by side on a display means. A computer-readable recording medium on which the audience rating estimation program according to any one of 32 is recorded.
　　（付記３４）
　前記表示制御機能は、前記比較対象番組の前記視聴率の前記実績値と前記推定対象番組の前記視聴率の前記推定値との差を前記表示手段に表示させる
　ことを特徴とする付記３３に記載の視聴率推定プログラムを記録したコンピュータ読み取り可能な記録媒体。 (Appendix 34)
The display control function is described in Appendix 33, wherein the display means displays a difference between the actual value of the audience rating of the comparison target program and the estimated value of the audience rating of the estimation target program. A computer-readable recording medium that records the audience rating estimation program.
　　（付記３５）
　前記番組構成データは、番組枠に関するデータである番組枠構成データ、ジャンルに関するデータ、および番組内容に関するデータのいずれか一つ以上を含む
　ことを特徴とする付記２５から付記３４のいずれかに記載の視聴率推定プログラムを記録したコンピュータ読み取り可能な記録媒体。 (Appendix 35)
The description in any one of Supplementary Provisions 25 to 34, wherein the program structure data includes any one or more of program frame structure data, which is data related to the program frame, data related to the genre, and data related to the program content. A computer-readable recording medium that records the viewing rate estimation program.
　　（付記３６）
　前記番組構成データは、前の番組枠や次の番組枠の番組についての前記番組枠構成データ、前記ジャンルに関するデータ、および前記番組内容に関するデータのいずれか一つ以上を含む
　ことを特徴とする付記３５に記載の視聴率推定プログラムを記録したコンピュータ読み取り可能な記録媒体。 (Appendix 36)
The appendix characterized in that the program composition data includes any one or more of the program frame composition data for the programs of the previous program frame and the next program frame, the data relating to the genre, and the data relating to the program content. A computer-readable recording medium on which the audience rating estimation program according to 35 is recorded.
　以上、実施形態を参照して本願発明を説明したが、本願発明は上記実施形態に限定されるものではない。本願発明の構成や詳細には、本願発明のスコープ内で当業者が理解し得る様々な変更をすることができる。 Although the invention of the present application has been described above with reference to the embodiment, the invention of the present application is not limited to the above embodiment. Various changes that can be understood by those skilled in the art can be made within the scope of the present invention in terms of the configuration and details of the present invention.
　１０、２０、３０、４０　　視聴率推定装置
　１１、４１　　受信部
　１２、３２、４２　　出力部
　２３　　表示制御部
　５０　　学習装置
　６０　　表示手段
　７０　　営業放送システム
　８０　　視聴率提供装置
　９０　　情報処理装置
　９１　　通信インタフェース
　９２　　入出力インタフェース
　９３　　演算装置
　９４　　記憶装置
　９５　　不揮発性記憶装置
　９６　　ドライブ装置
　９７　　記録媒体 10, 20, 30, 40 Audience rating estimation device 11, 41 Receiving unit 12, 32, 42 Output unit 23 Display control unit 50 Learning device 60 Display means 70 Commercial broadcasting system 80 Audience rating providing device 90 Information processing device 91 Communication interface 92 Input / output interface 93 Computing device 94 Storage device 95 Non-volatile storage device 96 Drive device 97 Recording medium

Claims (36)

  1. 　将来放送される所定の推定対象番組の番組構成データと、過去に放送された所定の比較対象番組の番組構成データと、前記比較対象番組の視聴率の実績値とを受信する受信手段と、
    　前記推定対象番組の前記番組構成データと、前記比較対象番組の前記番組構成データと、前記比較対象番組の前記視聴率の前記実績値とに基づいて推定した、前記推定対象番組の前記視聴率の推定値を示す推定値データを出力する出力手段と
    　を備えることを特徴とする視聴率推定装置。     A receiving means for receiving the program composition data of the predetermined estimation target program to be broadcast in the future, the program composition data of the predetermined comparison target program broadcasted in the past, and the actual value of the audience rating of the comparison target program.
    The audience rating of the estimation target program estimated based on the program composition data of the estimation target program, the program composition data of the comparison target program, and the actual value of the audience rating of the comparison target program. An audience rating estimation device including an output means for outputting estimated value data indicating an estimated value.
  2. 　前記視聴率は、世帯を基準として算出される世帯視聴率と、視聴者を分類した視聴者層ごとに算出される視聴者層別視聴率とのうち少なくともいずれか一つである
    　ことを特徴とする請求項１に記載の視聴率推定装置。     The audience rating is characterized in that it is at least one of a household audience rating calculated based on a household and a viewer audience rating calculated for each viewer group that classifies viewers. The audience rating estimation device according to claim 1.
  3. 　前記視聴率は、リアルタイム視聴率とタイムシフト視聴率とインターネット同時配信のインプレッション数とのうち少なくともいずれか一つである
    　ことを特徴とする請求項１または請求項２に記載の視聴率推定装置。     The audience rating estimation device according to claim 1 or 2, wherein the audience rating is at least one of a real-time audience rating, a time-shifted audience rating, and an impression number of simultaneous Internet distribution.
  4. 　前記出力手段は、前記視聴率の前記推定を、前記推定対象番組の前記番組構成データと前記比較対象番組の前記番組構成データとの相違点が満たす条件に応じて、前記比較対象番組の前記視聴率の前記実績値に所定の加算値を加算することによって行う
    　ことを特徴とする請求項１から請求項３のいずれかに記載の視聴率推定装置。     The output means said that the audience rating of the audience rating is the viewing of the comparison target program according to a condition that the difference between the program composition data of the estimation target program and the program composition data of the comparison target program is satisfied. The audience rating estimation device according to any one of claims 1 to 3, wherein the performance is performed by adding a predetermined addition value to the actual value of the rate.
  5. 　前記出力手段は、前記推定対象番組の前記番組構成データと前記比較対象番組の前記番組構成データとの相違点が満たす前記条件を示すデータを出力する
    　ことを特徴とする請求項４に記載の視聴率推定装置。     The viewing according to claim 4, wherein the output means outputs data indicating the conditions satisfied by the difference between the program configuration data of the estimation target program and the program configuration data of the comparison target program. Rate estimation device.
  6. 　前記出力手段は、所定の過去の二つの番組の間の前記番組構成データの相違点を示す過去相違点データと、前記二つの番組の間の前記視聴率の前記実績値の差分を示す実績値差分データとを対応付けて出力する
    　ことを特徴とする請求項１から請求項５のいずれかに記載の視聴率推定装置。     The output means is an actual value showing the difference between the past difference data indicating the difference between the program configuration data between two predetermined past programs and the actual value of the audience rating between the two programs. The audience rating estimation device according to any one of claims 1 to 5, wherein the difference data is associated with and output.
  7. 　前記出力手段は、前記推定対象番組の前記番組構成データと前記比較対象番組の前記番組構成データと前記比較対象番組の前記視聴率の前記実績値に基づいて前記推定対象番組の前記視聴率を推定する推定モデルに基づいて、前記推定対象番組の前記視聴率を推定する
    　ことを特徴とする請求項１から請求項３のいずれかに記載の視聴率推定装置。     The output means estimates the audience rating of the estimation target program based on the program composition data of the estimation target program, the program composition data of the comparison target program, and the actual value of the audience rating of the comparison target program. The audience rating estimation device according to any one of claims 1 to 3, wherein the audience rating of the estimation target program is estimated based on the estimation model.
  8. 　過去に放送された番組の前記番組構成データに関するデータと前記視聴率の前記実績値に関するデータとを含む学習データに基づいて前記推定モデルを生成するモデル生成手段
    　をさらに備えることを特徴とする請求項７に記載の視聴率推定装置。     A claim is further provided with a model generation means for generating the estimation model based on training data including data on the program configuration data of a program broadcasted in the past and data on the actual value of the audience rating. 7. The audience rating estimation device according to 7.
  9. 　前記比較対象番組の前記視聴率の前記実績値と前記推定対象番組の前記視聴率の前記推定値とを表示手段に並べて表示させる表示制御手段
    　を備えることを特徴とする請求項１から請求項８のいずれかに記載の視聴率推定装置。     Claims 1 to 8 include a display control means for displaying the actual value of the audience rating of the comparison target program and the estimated value of the audience rating of the estimation target program side by side on the display means. Audience rating estimation device according to any one of.
  10. 　前記表示制御手段は、前記比較対象番組の前記視聴率の前記実績値と前記推定対象番組の前記視聴率の前記推定値との差を前記表示手段に表示させる
    　ことを特徴とする請求項９に記載の視聴率推定装置。     9. The display control means is characterized in that the display means displays a difference between the actual value of the audience rating of the comparison target program and the estimated value of the audience rating of the estimation target program. The audience rating estimation device described.
  11. 　前記番組構成データは、番組枠に関するデータである番組枠構成データ、ジャンルに関するデータ、および番組内容に関するデータのいずれか一つ以上を含む
    　ことを特徴とする請求項１から請求項１０のいずれかに記載の視聴率推定装置。     The program composition data according to any one of claims 1 to 10, wherein the program composition data includes any one or more of program frame composition data, which is data relating to a program frame, data relating to a genre, and data relating to program content. The audience rating estimation device described.
  12. 　前記番組構成データは、前の番組枠や次の番組枠の番組についての前記番組枠構成データ、前記ジャンルに関するデータ、および前記番組内容に関するデータのいずれか一つ以上を含む
    　ことを特徴とする請求項１１に記載の視聴率推定装置。     The program composition data is a claim including any one or more of the program frame composition data for the programs of the previous program frame and the next program frame, the data relating to the genre, and the data relating to the program content. Item 11. The audience rating estimation device according to Item 11.
  13. 　将来放送される所定の推定対象番組の番組構成データと、過去に放送された所定の比較対象番組の番組構成データと、前記比較対象番組の視聴率の実績値とを受信し、
    　前記推定対象番組の前記番組構成データと、前記比較対象番組の前記番組構成データと、前記比較対象番組の前記視聴率の前記実績値とに基づいて推定した、前記推定対象番組の前記視聴率の推定値を示す推定値データを出力する
    　ことを特徴とする視聴率推定方法。     The program composition data of the predetermined estimation target program to be broadcast in the future, the program composition data of the predetermined comparison target program broadcasted in the past, and the actual value of the audience rating of the comparison target program are received.
    The audience rating of the estimation target program estimated based on the program composition data of the estimation target program, the program composition data of the comparison target program, and the actual value of the audience rating of the comparison target program. An audience rating estimation method characterized by outputting estimated value data indicating an estimated value.
  14. 　前記視聴率は、世帯を基準として算出される世帯視聴率と、視聴者を分類した視聴者層ごとに算出される視聴者層別視聴率とのうち少なくともいずれか一つである
    　ことを特徴とする請求項１３に記載の視聴率推定方法。     The audience rating is characterized in that it is at least one of a household audience rating calculated based on a household and a viewer audience rating calculated for each viewer group that classifies viewers. The audience rating estimation method according to claim 13.
  15. 　前記視聴率は、リアルタイム視聴率とタイムシフト視聴率とインターネット同時配信のインプレッション数とのうち少なくともいずれか一つである
    　ことを特徴とする請求項１３または請求項１４に記載の視聴率推定方法。     The audience rating estimation method according to claim 13, wherein the audience rating is at least one of a real-time audience rating, a time-shifted audience rating, and an impression number of simultaneous Internet distribution.
  16. 　前記視聴率の前記推定を、前記推定対象番組の前記番組構成データと前記比較対象番組の前記番組構成データとの相違点が満たす条件に応じて、前記比較対象番組の前記視聴率の前記実績値に所定の加算値を加算することによって行う
    　ことを特徴とする請求項１３から請求項１５のいずれかに記載の視聴率推定方法。     The actual value of the audience rating of the comparison target program according to the condition that the difference between the program composition data of the estimation target program and the program composition data of the comparison target program satisfies the estimation of the audience rating. The audience rating estimation method according to any one of claims 13 to 15, which is performed by adding a predetermined addition value to the above.
  17. 　前記推定対象番組の前記番組構成データと前記比較対象番組の前記番組構成データとの相違点が満たす前記条件を示すデータを出力する
    　ことを特徴とする請求項１６に記載の視聴率推定方法。     The audience rating estimation method according to claim 16, wherein the data indicating the conditions satisfied by the difference between the program composition data of the estimation target program and the program composition data of the comparison target program is output.
  18. 　所定の過去の二つの番組の間の前記番組構成データの相違点を示す過去相違点データと、前記二つの番組の間の前記視聴率の前記実績値の差分を示す実績値差分データとを対応付けて出力する
    　ことを特徴とする請求項１３から請求項１７のいずれかに記載の視聴率推定方法。     Corresponds to the past difference data showing the difference between the program configuration data between two predetermined past programs and the actual value difference data showing the difference between the actual value of the audience rating between the two programs. The audience rating estimation method according to any one of claims 13 to 17, wherein the data is attached and output.
  19. 　前記推定対象番組の前記番組構成データと前記比較対象番組の前記番組構成データと前記比較対象番組の前記視聴率の前記実績値に基づいて前記推定対象番組の前記視聴率を推定する推定モデルに基づいて、前記推定対象番組の前記視聴率を推定する
    　ことを特徴とする請求項１３から請求項１５のいずれかに記載の視聴率推定方法。     Based on an estimation model that estimates the audience rating of the estimation target program based on the program composition data of the estimation target program, the program composition data of the comparison target program, and the actual value of the audience rating of the comparison target program. The audience rating estimation method according to any one of claims 13 to 15, wherein the audience rating of the estimation target program is estimated.
  20. 　過去に放送された番組の前記番組構成データに関するデータと前記視聴率の前記実績値に関するデータとを含む学習データに基づいて前記推定モデルを生成する
    　ことを特徴とする請求項１９に記載の視聴率推定方法。     The audience rating according to claim 19, wherein the estimation model is generated based on training data including data on the program configuration data of a program broadcasted in the past and data on the actual value of the audience rating. Estimating method.
  21. 　前記比較対象番組の前記視聴率の前記実績値と前記推定対象番組の前記視聴率の前記推定値とを表示手段に並べて表示させる
    　ことを特徴とする請求項１３から請求項２０のいずれかに記載の視聴率推定方法。     The invention according to any one of claims 13 to 20, wherein the actual value of the audience rating of the comparison target program and the estimated value of the audience rating of the estimation target program are displayed side by side on the display means. Audience rating estimation method.
  22. 　前記比較対象番組の前記視聴率の前記実績値と前記推定対象番組の前記視聴率の前記推定値との差を前記表示手段に表示させる
    　ことを特徴とする請求項２１に記載の視聴率推定方法。     The audience rating estimation method according to claim 21, wherein the display means displays the difference between the actual value of the audience rating of the comparison target program and the estimated value of the audience rating of the estimation target program. ..
  23. 　前記番組構成データは、番組枠に関するデータである番組枠構成データ、ジャンルに関するデータ、および番組内容に関するデータのいずれか一つ以上を含む
    　ことを特徴とする請求項１３から請求項２２のいずれかに記載の視聴率推定方法。     Item 2. The audience rating estimation method described.
  24. 　前記番組構成データは、前の番組枠や次の番組枠の番組についての前記番組枠構成データ、前記ジャンルに関するデータ、および前記番組内容に関するデータのいずれか一つ以上を含む
    　ことを特徴とする請求項２３に記載の視聴率推定方法。     The program composition data is a claim including any one or more of the program frame composition data for the programs of the previous program frame and the next program frame, the data relating to the genre, and the data relating to the program content. Item 23. The audience rating estimation method.
  25. 　将来放送される所定の推定対象番組の番組構成データと、過去に放送された所定の比較対象番組の番組構成データと、前記比較対象番組の視聴率の実績値とを受信する受信機能と、
    　前記推定対象番組の前記番組構成データと、前記比較対象番組の前記番組構成データと、前記比較対象番組の前記視聴率の前記実績値とに基づいて推定した、前記推定対象番組の前記視聴率の推定値を示す推定値データを出力する出力機能と
    　をコンピュータに実現させることを特徴とする視聴率推定プログラムを記録したコンピュータ読み取り可能な記録媒体。     A reception function for receiving the program composition data of a predetermined estimation target program to be broadcast in the future, the program composition data of a predetermined comparison target program broadcasted in the past, and the actual value of the audience rating of the comparison target program.
    The audience rating of the estimation target program estimated based on the program composition data of the estimation target program, the program composition data of the comparison target program, and the actual value of the audience rating of the comparison target program. A computer-readable recording medium that records an audience rating estimation program, which is characterized by providing a computer with an output function that outputs estimated value data indicating an estimated value.
  26. 　前記視聴率は、世帯を基準として算出される世帯視聴率と、視聴者を分類した視聴者層ごとに算出される視聴者層別視聴率とのうち少なくともいずれか一つである
    　ことを特徴とする請求項２５に記載の視聴率推定プログラムを記録したコンピュータ読み取り可能な記録媒体。     The audience rating is characterized in that it is at least one of a household audience rating calculated based on a household and a viewer audience rating calculated for each viewer group that classifies viewers. 25. A computer-readable recording medium on which the audience rating estimation program according to claim 25 is recorded.
  27. 　前記視聴率は、リアルタイム視聴率とタイムシフト視聴率とインターネット同時配信のインプレッション数とのうち少なくともいずれか一つである
    　ことを特徴とする請求項２５または請求項２６に記載の視聴率推定プログラムを記録したコンピュータ読み取り可能な記録媒体。     The audience rating estimation program according to claim 25 or 26, wherein the audience rating is at least one of a real-time audience rating, a time-shifted audience rating, and the number of impressions of simultaneous Internet distribution. A computer-readable recording medium that has been recorded.
  28. 　前記出力機能は、前記視聴率の前記推定を、前記推定対象番組の前記番組構成データと前記比較対象番組の前記番組構成データとの相違点が満たす条件に応じて、前記比較対象番組の前記視聴率の前記実績値に所定の加算値を加算することによって行う
    　ことを特徴とする請求項２５から請求項２７のいずれかに記載の視聴率推定プログラムを記録したコンピュータ読み取り可能な記録媒体。     The output function performs the viewing of the comparison target program according to a condition that the difference between the program composition data of the estimation target program and the program composition data of the comparison target program satisfies the estimation of the audience rating. A computer-readable recording medium recording the audience rating estimation program according to any one of claims 25 to 27, which is performed by adding a predetermined addition value to the actual value of the rate.
  29. 　前記出力機能は、前記推定対象番組の前記番組構成データと前記比較対象番組の前記番組構成データとの相違点が満たす前記条件を示すデータを出力する
    　ことを特徴とする請求項２８に記載の視聴率推定プログラムを記録したコンピュータ読み取り可能な記録媒体。     28. The viewing according to claim 28, wherein the output function outputs data indicating the conditions satisfied by the difference between the program configuration data of the estimation target program and the program configuration data of the comparison target program. A computer-readable recording medium on which the rate estimation program is recorded.
  30. 　前記出力機能は、所定の過去の二つの番組の間の前記番組構成データの相違点を示す過去相違点データと、前記二つの番組の間の前記視聴率の前記実績値の差分を示す実績値差分データとを対応付けて出力する
    　ことを特徴とする請求項２５から請求項２９のいずれかに記載の視聴率推定プログラムを記録したコンピュータ読み取り可能な記録媒体。     The output function is an actual value showing the difference between the past difference data indicating the difference between the program configuration data between two predetermined past programs and the actual value of the audience rating between the two programs. A computer-readable recording medium recording the audience rating estimation program according to any one of claims 25 to 29, which outputs the data in association with the difference data.
  31. 　前記出力機能は、前記推定対象番組の前記番組構成データと前記比較対象番組の前記番組構成データと前記比較対象番組の前記視聴率の前記実績値に基づいて前記推定対象番組の前記視聴率を推定する推定モデルに基づいて、前記推定対象番組の前記視聴率を推定する
    　ことを特徴とする請求項２５から請求項２７のいずれかに記載の視聴率推定プログラムを記録したコンピュータ読み取り可能な記録媒体。     The output function estimates the audience rating of the estimation target program based on the program composition data of the estimation target program, the program composition data of the comparison target program, and the actual value of the audience rating of the comparison target program. A computer-readable recording medium recording the audience rating estimation program according to any one of claims 25 to 27, which estimates the audience rating of the program to be estimated based on the estimation model.
  32. 　過去に放送された番組の前記番組構成データに関するデータと前記視聴率の前記実績値に関するデータとを含む学習データに基づいて前記推定モデルを生成するモデル生成機能
    　をさらにコンピュータに実現させることを特徴とする請求項３１に記載の視聴率推定プログラムを記録したコンピュータ読み取り可能な記録媒体。     It is characterized by further realizing a model generation function for generating the estimation model based on training data including data on the program configuration data of a program broadcasted in the past and data on the actual value of the audience rating. A computer-readable recording medium on which the audience rating estimation program according to claim 31 is recorded.
  33. 　前記比較対象番組の前記視聴率の前記実績値と前記推定対象番組の前記視聴率の前記推定値とを表示手段に並べて表示させる表示制御機能
    　をコンピュータに実現させることを特徴とする請求項２５から請求項３２のいずれかに記載の視聴率推定プログラムを記録したコンピュータ読み取り可能な記録媒体。     25. A invention, wherein the computer realizes a display control function for displaying the actual value of the audience rating of the comparison target program and the estimated value of the audience rating of the estimation target program side by side on a display means. A computer-readable recording medium on which the audience rating estimation program according to any one of claims 32 is recorded.
  34. 　前記表示制御機能は、前記比較対象番組の前記視聴率の前記実績値と前記推定対象番組の前記視聴率の前記推定値との差を前記表示手段に表示させる
    　ことを特徴とする請求項３３に記載の視聴率推定プログラムを記録したコンピュータ読み取り可能な記録媒体。     33. The display control function is characterized in that the display means displays a difference between the actual value of the audience rating of the comparison target program and the estimated value of the audience rating of the estimation target program. A computer-readable recording medium on which the described audience rating estimation program is recorded.
  35. 　前記番組構成データは、番組枠に関するデータである番組枠構成データ、ジャンルに関するデータ、および番組内容に関するデータのいずれか一つ以上を含む
    　ことを特徴とする請求項２５から請求項３４のいずれかに記載の視聴率推定プログラムを記録したコンピュータ読み取り可能な記録媒体。     6. A computer-readable recording medium on which the described viewing rate estimation program is recorded.
  36. 　前記番組構成データは、前の番組枠や次の番組枠の番組についての前記番組枠構成データ、前記ジャンルに関するデータ、および前記番組内容に関するデータのいずれか一つ以上を含む
    　ことを特徴とする請求項３５に記載の視聴率推定プログラムを記録したコンピュータ読み取り可能な記録媒体。     The program composition data is a claim including any one or more of the program frame composition data for the programs of the previous program frame and the next program frame, the data relating to the genre, and the data relating to the program content. A computer-readable recording medium on which the audience rating estimation program according to Item 35 is recorded.
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JP2010130585A (en) * 2008-11-28 2010-06-10 Video Research:Kk Viewer rating prediction apparatus and program
KR101533043B1 (en) * 2014-02-05 2015-07-02 한국기술교육대학교 산학협력단 A system for predicting tv program rating and the predicting method thereof
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JP2019004370A (en) * 2017-06-16 2019-01-10 株式会社インターネットイニシアティブ Viewer rating estimation system, method, and computer program

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Publication number Priority date Publication date Assignee Title
JP2002010153A (en) * 2000-06-26 2002-01-11 Toshiba Corp Broadcast receiving device and audience rating predicting method and program advertisement broadcasting schedule deciding method
JP2010130585A (en) * 2008-11-28 2010-06-10 Video Research:Kk Viewer rating prediction apparatus and program
KR101533043B1 (en) * 2014-02-05 2015-07-02 한국기술교육대학교 산학협력단 A system for predicting tv program rating and the predicting method thereof
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