WO2018176835A1

WO2018176835A1 - Barrage management method and apparatus, memory and server

Info

Publication number: WO2018176835A1
Application number: PCT/CN2017/108965
Authority: WO
Inventors: 姚金明; 陈少杰; 张文明
Original assignee: 武汉斗鱼网络科技有限公司
Priority date: 2017-03-29
Filing date: 2017-11-01
Publication date: 2018-10-04
Also published as: CN106982377A; CN106982377B

Abstract

Disclosed are a barrage management method and apparatus, a memory and a server. The server stores a barrage processing rule corresponding to identity information about a target page. The method comprises: matching the corresponding barrage processing rule according to the identity information about the target page; acquiring barrage information sent by a user terminal on the target page; and correspondingly processing the received barrage information according to the barrage processing rule. In this way, barrage processing rules for different target pages are relatively independent, and different barrage management rules can be set for different target pages, so that the management of a barrage can meet the requirements of different target pages, and the management is more targeted and more comprehensive.

Description

Barrage management method and device, memory and server

The present application claims priority to Chinese Patent Application No. CN201710195485.8, entitled "Block Management Method and Apparatus", filed on March 29, 2017, the entire contents of which is incorporated herein by reference. .

Technical field

The present invention relates to the field of information management technologies, and in particular, to a barrage management method and device, a memory, and a server.

Background technique

The barrage is a way of interacting and interacting between users during the video broadcast process. Especially in the live webcast, the anchor between the live broadcasts can enhance the user's participation through the barrage interaction. Due to the relatively liberalized interaction of the barrage, special handling is sometimes required for the barrage containing special information (such as shielding the barrage or optimizing the display of the barrage). The prior art manages the barrage, and designs the rules for the barrage processing for the entire live broadcast platform, and uniformly manages the barrage of the entire live broadcast platform. Due to the different content broadcasted in different live broadcasts, the types of barrage information are also different. The unified management of the entire platform cannot meet the specific needs of different live broadcasts.

Summary of the invention

In order to overcome the above-mentioned deficiencies in the prior art, an object of the present invention is to provide a barrage management method, which is applied to a server, where the server stores a barrage processing rule corresponding to identity information of a target page; the method includes :

Match the corresponding barrage processing rules according to the identity information of the target page;

Obtaining the barrage information sent by the user terminal on the target page;

Corresponding processing is performed on the received barrage information according to the barrage processing rule.

Further, in the above method, the method further includes:

Obtaining a rule setting request sent by a user who has an administrative right to the target page, where the rule setting request includes a barrage processing rule for processing a barrage in the target page;

The barrage processing rule is associated with the identity information of the target page.

Further, in the above method, the barrage processing rule includes: shielding the barrage that meets the preset shielding condition; and the step of performing corresponding processing on the barrage information according to the barrage processing rule, including :

Comparing the received barrage information with a preset screening condition in the barrage processing rule, and when the barrage information meets the preset shielding condition, the barrage is shielded, wherein The masking process includes not loading and displaying the content of the barrage information in the target page.

Further, in the above method, the barrage information includes a text content of a barrage; the preset masking condition includes a preset masking vocabulary, and the masking vocabulary includes a masking keyword; the Barrage information to and The preset shielding conditions in the barrage processing rule are compared. When the barrage information meets the preset shielding condition, the step of shielding the barrage includes:

Comparing the text content in the received bullet information with the masked keyword in the masked vocabulary;

When the mask information is included in the barrage information, the barrage is masked.

Further, in the above method, the barrage information includes identity information of a user who sends the barrage; the preset masking condition includes a preset blacklist, and the blacklist includes the identity of a user that needs to be shielded. Information: comparing the received barrage information with a preset screening condition in the barrage processing rule, and shielding the barrage when the barrage information meets the preset shielding condition Steps, including:

Comparing the identity information of the user in the received barrage information with the identity information of the user in the blacklist;

When the user who sends the barrage information is the user recorded in the blacklist, the barrage is masked.

Further, in the above method, the barrage processing rule includes: displaying a preset display effect on a barrage that meets a preset optimization condition; and performing, according to the barrage processing rule, the barrage information correspondingly Processing steps, including:

Comparing the received barrage information with a preset optimization condition in the barrage processing rule, and when the barrage information meets the preset optimization condition, displaying the preset display effect on the barrage .

Further, in the above method, the barrage information includes a text content of a barrage; the optimized screening condition includes a preset optimization terminology, and the optimization terminology includes an optimization keyword; the The barrage information is compared with the preset optimization condition in the barrage processing rule. When the barrage information meets the preset optimization condition, the preset display effect of the barrage is displayed, including:

Comparing the text content in the received barrage information with the optimized keyword in the optimized vocabulary;

When the optimization keyword is included in the barrage information, the display of the preset display effect is performed on the barrage.

Further, in the above method, the barrage information includes identity information of a user who sends the barrage; the preset optimization condition includes a preset special user list, and the special user list includes a special user identity. Information: comparing the received barrage information with a preset optimization condition in the barrage processing rule, and when the barrage information meets the preset optimization condition, preset the barrage Display the display of effects, including:

Comparing the identity information of the user in the received barrage information with the identity information of the user in the special user list;

When the user who sends the barrage information is the user recorded in the special user list, the display of the preset display effect is performed on the barrage.

Further, in the above method, the displaying of the preset display effect comprises setting a specific color, adding a shading, displaying a background or an additional pattern for the display text of the barrage.

Further, in the above method, the target page is a live broadcast room of a live broadcast platform, and the identity of the target page The information is the room ID of the live room.

Further, in the above method, the user having the management authority includes an anchor in a live broadcast room in which the live broadcast platform has registered identity information.

Another object of the present invention is to provide a barrage management apparatus, which is applied to a server, wherein the server stores a barrage processing rule corresponding to the identity information of the target page; the device includes:

Processing a rule matching module, configured to match the corresponding barrage processing rule according to the identity information of the target page;

The barrage acquiring module is configured to obtain the barrage information sent by the user terminal on the target page;

The barrage processing module is configured to perform corresponding processing on the received barrage information according to the barrage processing rule.

Further, in the above device, the device further includes:

a processing rule setting module, configured to obtain a rule setting request sent by a user having administrative rights to the target page, where the rule setting request includes a barrage processing rule for processing a barrage in the target page; The barrage processing rule is associated with identity information of the target page.

Another object of the present invention is to provide a memory including a stored program, wherein the following operations are performed while the program is running:

Obtaining the barrage information sent by the user terminal on the target page;

Another object of the present invention is to provide a server, the server comprising:

Memory

Processor;

a barrage management device, the barrage management device being installed in the memory and comprising one or more software function modules executed by the processor, the barrage management device comprising:

Compared with the prior art, the present invention has the following beneficial effects:

The barrage management method and device, the memory and the server provided by the invention provide a barrage information on the page according to the barrage processing rule by setting a barrage processing rule corresponding to the identity information of the target page for the target page. Manage. In this way, the barrage processing rules of different target pages are relatively independent, and different barrage management rules can be set for different target pages, so that the management of the barrage can meet the requirements of different target pages, and the management is more targeted and more comprehensive.

DRAWINGS

In order to more clearly illustrate the technical solutions of the embodiments of the present invention, the drawings used in the embodiments will be briefly described below. It should be understood that the following drawings show only certain embodiments of the present invention, and therefore It should be seen as a limitation on the scope, and those skilled in the art can obtain other related drawings according to these drawings without any creative work.

FIG. 1 is a schematic diagram of interaction between a server and a user terminal according to an embodiment of the present invention;

2 is a schematic diagram of a server according to an embodiment of the present invention;

3 is a schematic flowchart of a method for managing a barrage according to an embodiment of the present invention;

4 is a schematic diagram of a barrage management device according to an embodiment of the present invention;

FIG. 5 is a second schematic diagram of a barrage management device according to an embodiment of the present invention.

Icon: 100-server; 110-bounce management device; 111-processing rule matching module; 112-bounce acquisition module; 113-bounce processing module; 114-processing rule setting module; 120-memory; 130-processor; 140-communication unit; 200-user terminal; 300-network.

detailed description

The technical solutions in the embodiments of the present invention will be clearly and completely described in conjunction with the drawings in the embodiments of the present invention. It is a partial embodiment of the invention, and not all of the embodiments. The components of the embodiments of the invention, which are generally described and illustrated in the figures herein, may be arranged and designed in various different configurations.

Therefore, the following detailed description of the embodiments of the invention in the claims All other embodiments obtained by those skilled in the art based on the embodiments of the present invention without creative efforts are within the scope of the present invention.

It should be noted that similar reference numerals and letters indicate similar items in the following figures, and therefore, once an item is defined in a drawing, it is not necessary to further define and explain it in the subsequent drawings.

In the description of the present invention, it should be noted that the terms "set", "install", "connected", and "connected" are to be understood broadly, and may be fixed connections, for example, unless otherwise specifically defined and defined. It can also be a detachable connection, or an integral connection; it can be a mechanical connection or an electrical connection; it can be directly connected or indirectly connected through an intermediate medium, and can be internal communication between the two elements. The specific meaning of the above terms in the present invention can be understood in a specific case by those skilled in the art.

As shown in FIG. 1 , it is a schematic diagram of interaction between the server 100 and at least one user terminal 200 according to a preferred embodiment of the present invention. The server 100 can communicate with the user terminal 200 through the network 300 to implement data communication or interaction between the server 100 and the user terminal 200.

In this embodiment, the server 100 may be, but not limited to, a web server, a file transfer protocol (ftp) server, and the like. The user terminal 200 can be, but is not limited to, a smart phone, Personal computer (PC), tablet computer, personal digital assistant (PDA), mobile Internet device (MID), etc.

The network 300 can be, but is not limited to, a wired network or a wireless network.

2 is a block schematic diagram of the server 100 shown in FIG. 1. The server 100 includes a barrage management device 110, a memory 120, a processor 130, and a communication unit 140.

The components of the memory 120, the processor 130, and the communication unit 140 are electrically connected directly or indirectly to each other to implement data transmission or interaction. For example, the components can be electrically connected to one another via one or more communication buses or signal lines. The barrage management device 110 includes at least one software function module that can be stored in the memory 120 or in an operating system (OS) of the server 100 in the form of software or firmware. The processor 130 is configured to execute an executable module stored in the memory 120, such as a software function module, a computer program, and the like included in the barrage management device 110.

The memory 120 may be, but not limited to, a random access memory (RAM), a read only memory (ROM), and a programmable read-only memory (PROM). Erasable Programmable Read-Only Memory (EPROM), Electric Erasable Programmable Read-Only Memory (EEPROM), and the like. The memory 120 is configured to store a program, and the processor 130 executes the program after receiving an execution instruction. The following operations are performed when the program is running: matching the corresponding barrage processing rule according to the identity information of the target page; acquiring the barrage information sent by the user terminal on the target page; receiving the barrage according to the barrage processing rule The barrage information is processed accordingly. For specific operations performed when the program is running, refer to the specific execution steps of the barrage management device 110.

The processor 130 may be an integrated circuit chip with signal processing capabilities. The above processor may be a general-purpose processor, including a central processing unit (CPU), a network processor (NP), etc.; or may be a digital signal processor (DSP), an application specific integrated circuit (ASIC) ), Field Programmable Gate Array (FPGA) or other programmable logic device, discrete gate or transistor logic device, discrete hardware components. The methods, steps, and logical block diagrams disclosed in the embodiments of the present invention may be implemented or carried out. The general purpose processor may be a microprocessor or the processor or any conventional processor or the like.

The communication unit 140 is configured to establish a communication connection between the server 100 and the user terminal 200 through the network 300, and is used to send and receive data through the network 300.

Please refer to FIG. 3. FIG. 3 is a flowchart of a method for managing a barrage applied to the server 100 shown in FIG. 1, and the steps including the steps will be described in detail below.

Step S110: Match the corresponding barrage processing rule according to the identity information of the target page.

In this embodiment, the target page may be a live broadcast room of a live broadcast platform, and the identity information of the target page may be I thought the room ID of the live room.

Specifically, in this embodiment, the server 100 pre-acquires a rule setting request sent by a user who has the management right to the target page, where the rule setting request includes processing the barrage in the target page. The barrage rules the rules and then associates the barrage processing rules with the identity information of the target page.

In this embodiment, the user who has the management right to the target page may include an anchor in the live broadcast room where the live broadcast platform has the registered identity information.

After the server 100 acquires the login information for the anchor, it then acquires the barrage processing rule set by the anchor. Specifically, after the host enters the user ID and logs in to the live broadcast platform, the server enters the corresponding live broadcast room, and the server 100 acquires the UserID of the anchor and the room ID of the live broadcast, and then acquires the barrage processing rule set by the anchor in the live broadcast room. Preferably, the barrage processing rule herein includes a preset screening condition set by the anchor for the live broadcast, and the preset screening condition may include a preset mask vocabulary, where the mask vocabulary includes a shielding keyword and a shielding keyword For the anchor set or added, the blocked keyword may include sensitive words that the anchor does not want to see.

In an embodiment of the present embodiment, the barrage processing rule is effective for the temporary broadcast setting, and is only within a short period of time in the live broadcast page of the anchor (for example, during the live broadcast time period) Barrage information is processed.

In another embodiment of the embodiment, the barrage processing rule is effective after the main broadcast is set, and the barrage information in the live broadcast page of the anchor is always maintained.

In another implementation manner of the embodiment, the barrage processing rule takes effect after the main broadcast is set, and the barrage information in the live broadcast page of the anchor is processed, and the anchor can also process the barrage processing rule. Copy to other live rooms.

In addition, the server 100 first queries whether the anchor has a barrage processing rule set for the anchor. If the barrage processing rule is not set, the next step is not executed; if the barrage processing rule is set, the next step is performed.

Based on the above design, in the present embodiment, the anchor having the management authority for the live broadcast can set a custom barrage management rule for the live broadcast room, so that the barrage is made. Management is more targeted and more comprehensive.

Step S120: Acquire the barrage information sent by the user terminal 200 on the target page.

Specifically, in this embodiment, the barrage information may include the text content of the barrage and the identity information of the user who sent the barrage.

Step S130, performing corresponding processing on the received barrage information according to the barrage processing rule.

In an embodiment of the embodiment, the barrage processing rule includes shielding the barrage that meets the preset shielding condition.

It can be shielded for the barrage that meets the shielding rules for all platforms. On the one hand, some barrage may not be needed in a specific live room; on the other hand, when some live rooms need to be shielded for specific keywords, the same management cannot be targeted. Customize the blocking rules for specific live rooms. Therefore, in this embodiment, for each independent live broadcast room, according to the barrage processing rule matched in step S110, the barrage that meets the preset screening condition in the live broadcast room is shielded and managed.

Specifically, the server 100 compares the received barrage information with a preset screening condition in the barrage processing rule, and when the barrage information meets the preset screening condition, the barrage is Performing a masking process, wherein the masking process includes not loading display of the content of the barrage information in the target page.

The preset screening condition may include a preset masking vocabulary, and the masking vocabulary includes a masking keyword. The server 100 compares the text content in the received barrage information with the masked keyword in the masked vocabulary. When the mask information is included in the barrage information, the barrage is masked.

In this way, the anchor can record the mask words (such as discordant words) that do not want to appear in the live broadcast to the masked thesaurus to shield the barrage including the masked keywords.

The preset screening condition may include a preset blacklist, where the blacklist includes identity information of a user that needs to be shielded. The server 100 compares the identity information of the user in the received barrage information with the identity information of the user in the blacklist. When the user who sends the barrage information is the user recorded in the blacklist, the barrage is masked.

In this way, the anchor can record the identity information of the unpopular user to the blacklist of the live broadcast room to block the user's barrage in the live broadcast room.

In another embodiment of the embodiment, the barrage processing rule includes displaying a preset display effect on a barrage that meets a preset optimization condition.

Specifically, the server 100 compares the received barrage information with a preset optimization condition in the barrage processing rule, and when the barrage information meets the preset optimization condition, the barrage is Perform a display of the preset display effect.

The preset screening condition may include a preset optimized vocabulary, and the optimized vocabulary includes an optimized keyword. The server 100 compares the text content in the received barrage information with the optimized keyword in the optimized vocabulary. When the optimization keyword is included in the barrage information, the display of the preset display effect is performed on the barrage. The displaying of the preset display effect may include setting a specific color, adding a shading, displaying a background or an additional pattern to the display text of the barrage to make the barrage visually highlighted.

In this way, the anchor can display the preset display effect for the barrage containing the optimized keywords (such as "Like", "666", "+1", etc.) for the live broadcast room, so that the barrage containing these keywords is highlight.

The preset optimization condition may include a preset special user list, where the special user list includes identity information of a special user. The server 100 compares the identity information of the user in the received barrage information with the identity information of the user in the special user list. When the user who sends the barrage information is the user recorded in the special user list, the display of the preset display effect is performed on the barrage.

In this way, the anchor can record special users (such as users who interact with the live broadcast) to their live broadcast rooms. The description of the special user list, with the display of the preset display effect of the sent barrage, can enhance the interaction between the anchor and the user, and improve the user's stickiness.

Referring to FIG. 4, the embodiment further provides a barrage management device 110 for the server 100 shown in FIG. 1. The server 100 stores a barrage processing rule corresponding to the identity information of the target page. The device includes a processing rule matching module 111, a barrage acquiring module 112, and a barrage processing module 113.

The processing rule matching module 111 is configured to match the corresponding barrage processing rule according to the identity information of the target page.

In this embodiment, the processing rule matching module 111 can be used to perform the step S110 shown in FIG. 3, and the description of the step S110 can be referred to for the specific description of the processing rule matching module 111.

The barrage obtaining module 112 is configured to acquire the barrage information sent by the user terminal 200 on the target page.

In this embodiment, the barrage acquiring module 112 can be used to perform the step S120 shown in FIG. 3, and the description of the step S120 can be referred to for a detailed description of the barrage acquiring module 112.

The barrage processing module 113 is configured to perform corresponding processing on the received barrage information according to the barrage processing rule.

In this embodiment, the barrage processing mode 113 can be used to perform step S130 shown in FIG. 3, and a detailed description of the barrage processing mode 113 can refer to the description of the step S130.

Further, referring to FIG. 5, the apparatus further includes a processing rule setting module 114.

The processing rule setting module 114 is configured to acquire a rule setting request sent by a user who has the management right to the target page, where the rule setting request includes a barrage processing rule for processing the barrage in the target page. And associating the barrage processing rule with the identity information of the target page.

In summary, the barrage management method and apparatus provided by the present invention, by setting a barrage processing rule corresponding to the identity information of the target page for the target page, according to the barrage processing rule, the barrage on the page Information is managed. In this way, the barrage processing rules of different target pages are relatively independent, and different barrage management rules can be set for different target pages, so that the management of the barrage can meet the requirements of different target pages, and the management is more targeted and more comprehensive.

In the embodiments provided by the present application, it should be understood that the disclosed apparatus and method may also be implemented in other manners. The apparatus embodiments described above are merely illustrative, for example, the flowcharts and block diagrams in the figures illustrate the architecture, functionality, and functionality of possible implementations of apparatus, methods, and computer program products according to various embodiments of the invention. operating. In this regard, each block of the flowchart or block diagram can represent a module, a program segment, or a portion of code that includes one or more of the Executable instructions. It should also be noted that, in some alternative implementations, the functions noted in the blocks may also occur in a different order than those illustrated in the drawings. For example, two consecutive boxes can actually be executed in substantially parallel, they sometimes It can also be performed in the reverse order, depending on the function involved. It is also noted that each block of the block diagrams and/or flowcharts, and combinations of blocks in the block diagrams and/or flowcharts, can be implemented in a dedicated hardware-based system that performs the specified function or function. Or it can be implemented by a combination of dedicated hardware and computer instructions.

In addition, each functional module in each embodiment of the present invention may be integrated to form a separate part, or each module may exist separately, or two or more modules may be integrated to form a separate part.

The functions, if implemented in the form of software functional modules and sold or used as separate products, may be stored in a computer readable storage medium. Based on such understanding, the technical solution of the present invention, which is essential or contributes to the prior art, or a part of the technical solution, may be embodied in the form of a software product, which is stored in a storage medium, including The instructions are used to cause a computer device (which may be a personal computer, server, or network device, etc.) to perform all or part of the steps of the methods described in various embodiments of the present invention. The foregoing storage medium includes: a U disk, a mobile hard disk, a read-only memory (ROM), a random access memory (RAM), a magnetic disk, or an optical disk, and the like. .

It should be noted that, in this context, relational terms such as first and second are used merely to distinguish one entity or operation from another entity or operation, and do not necessarily require or imply such entities or operations. There is any such actual relationship or order between them. Furthermore, the term "comprises" or "comprises" or "comprises" or any other variations thereof is intended to encompass a non-exclusive inclusion, such that a process, method, article, or device that comprises a plurality of elements includes not only those elements but also Other elements, or elements that are inherent to such a process, method, item, or device. An element that is defined by the phrase "comprising a ..." does not exclude the presence of additional equivalent elements in the process, method, item, or device that comprises the element.

The above description is only the preferred embodiment of the present invention, and is not intended to limit the present invention, and various modifications and changes can be made to the present invention. Any modifications, equivalent substitutions, improvements, etc. made within the spirit and scope of the present invention are intended to be included within the scope of the present invention. It should be noted that similar reference numerals and letters indicate similar items in the following figures, and therefore, once an item is defined in a drawing, it is not necessary to further define and explain it in the subsequent drawings.

Industrial applicability

The barrage management method and device, the memory and the server provided by the embodiments of the present invention enable the live broadcast between the anchors to flexibly set the barrage processing rules, select the barrage screen to be shielded, and optimize the displayed barrage to enhance the live experience.

Claims

A barrage management method is applied to a server, wherein the server stores a barrage processing rule corresponding to the identity information of the target page; the method includes:

Match the corresponding barrage processing rules according to the identity information of the target page;

Obtaining the barrage information sent by the user terminal on the target page;

Corresponding processing is performed on the received barrage information according to the barrage processing rule.
The method of claim 1 further comprising:

Obtaining a rule setting request sent by a user who has an administrative right to the target page, where the rule setting request includes a barrage processing rule for processing a barrage in the target page;

The barrage processing rule is associated with the identity information of the target page.
The method according to claim 1 or 2, wherein the barrage processing rule comprises: shielding a barrage that meets a preset screening condition; and the received barrage information according to the barrage processing rule The steps for the corresponding processing, including:

Comparing the received barrage information with a preset screening condition in the barrage processing rule, and when the barrage information meets the preset shielding condition, the barrage is shielded, wherein The masking process includes not loading and displaying the content of the barrage information in the target page.
The method according to claim 3, wherein the barrage information comprises text content of a barrage; the preset masking condition comprises a preset masking vocabulary, and the masking vocabulary includes a masking keyword And comparing the received barrage information with a preset screening condition in the barrage processing rule, and when the barrage information meets the preset shielding condition, shielding the barrage Steps, including:

Comparing the text content in the received bullet information with the masked keyword in the masked vocabulary;

When the mask information is included in the barrage information, the barrage is masked.
The method according to claim 3, wherein the barrage information includes identity information of a user who sends the barrage; the preset screening condition includes a preset blacklist, and the blacklist includes Shielding user identity information; comparing the received barrage information with a preset screening condition in the barrage processing rule, when the barrage information meets the preset screening condition, The steps of the barrage shielding process include:

Comparing the identity information of the user in the received barrage information with the identity information of the user in the blacklist;

When the user who sends the barrage information is the user recorded in the blacklist, the barrage is masked.
The method according to claim 1 or 2, wherein the barrage processing rule comprises: displaying a preset display effect on a barrage that meets a preset optimization condition; and the receiving according to the barrage processing rule The steps of the corresponding barrage information processing, including:

Comparing the received barrage information with a preset optimization condition in the barrage processing rule, and when the barrage information meets the preset optimization condition, displaying the preset display effect on the barrage .
The method according to claim 6, wherein the barrage information comprises text content of a barrage; the preset optimization condition comprises a preset optimization term library, and the optimization term library includes optimization keywords And comparing the received barrage information with a preset optimization condition in the barrage processing rule, and when the barrage information meets the preset optimization condition, performing preset display on the barrage The steps for displaying the effect include:

Comparing the text content in the received barrage information with the optimized keyword in the optimized vocabulary;

When the optimization keyword is included in the barrage information, the display of the preset display effect is performed on the barrage.
The method according to claim 6, wherein the barrage information includes identity information of a user who sends the barrage; the preset optimization condition includes a preset special user list, and the special user list is And including the identity information of the special user; comparing the received barrage information with a preset optimization condition in the barrage processing rule, when the barrage information meets the preset optimization condition, The steps of displaying the preset display effect by the barrage include:

Comparing the identity information of the user in the received barrage information with the identity information of the user in the special user list;

When the user who sends the barrage information is the user recorded in the special user list, the display of the preset display effect is performed on the barrage.
The method according to any one of claims 6-8, wherein the displaying of the preset display effect comprises setting a specific color, adding a shading, displaying a background and/or an additional pattern for the display text of the barrage .
The method according to claim 2, wherein the target page is a live broadcast room of a live broadcast platform, and the identity information of the target page is a room ID of the live broadcast room.
The method according to claim 10, wherein the user having the management authority comprises an anchor in the live broadcast of the live broadcast platform having the registered identity information.
A barrage management device is applied to a server, wherein the server stores a barrage processing rule corresponding to the identity information of the target page; the device includes:

Processing a rule matching module, configured to match the corresponding barrage processing rule according to the identity information of the target page;

The barrage acquiring module is configured to obtain the barrage information sent by the user terminal on the target page;

The barrage processing module is configured to perform corresponding processing on the received barrage information according to the barrage processing rule.
The device of claim 12, wherein the device further comprises:

a processing rule setting module, configured to obtain a rule setting request sent by a user having administrative rights to the target page, where the rule setting request includes a barrage processing rule for processing a barrage in the target page; The barrage processing rule is associated with identity information of the target page.
A memory, characterized in that the memory comprises a stored program, wherein the following operations are performed while the program is running:

Match the corresponding barrage processing rules according to the identity information of the target page;

Obtaining the barrage information sent by the user terminal on the target page;

Corresponding processing is performed on the received barrage information according to the barrage processing rule.
A server, wherein the server comprises:

Memory

Processor;

a barrage management device, the barrage management device being installed in the memory and comprising one or more software function modules executed by the processor, the barrage management device comprising:

Processing a rule matching module, configured to match the corresponding barrage processing rule according to the identity information of the target page;

The barrage acquiring module is configured to obtain the barrage information sent by the user terminal on the target page;

The barrage processing module is configured to perform corresponding processing on the received barrage information according to the barrage processing rule.