CN113010710A

CN113010710A - Bullet screen display method and device

Info

Publication number: CN113010710A
Application number: CN202110340563.5A
Authority: CN
Inventors: 梅益聪; 周依奕; 臧至聪
Original assignee: Shanghai Bilibili Technology Co Ltd
Current assignee: Shanghai Bilibili Technology Co Ltd
Priority date: 2021-03-30
Filing date: 2021-03-30
Publication date: 2021-06-22

Abstract

The application provides a bullet screen display method and device, wherein the bullet screen display method comprises the following steps: receiving a bullet screen to be displayed submitted by a user aiming at the multimedia resource; under the condition that the bullet screen to be displayed meets a preset bullet screen conversion rule, converting the bullet screen to be displayed into a target bullet screen according to the bullet screen conversion rule; displaying the multimedia resource carrying the target barrage to the user; the realization through treat that show barrage converts the abundant degree that target barrage had improved the barrage into the mode of target barrage, avoids barrage content too single, the effectual experience effect that has improved the user.

Description

Bullet screen display method and device

Technical Field

The application relates to the technical field of computers, in particular to a bullet screen display method. The application also relates to a bullet screen display device, a computing device and a computer readable storage medium.

Background

With the development of internet technology, users have higher and higher requirements for the viewing experience of watching/listening multimedia resources; meanwhile, in order to enable a user to participate in the discussion of the content of the multimedia resource when watching/listening to the multimedia resource, a platform providing the multimedia resource for the user generally provides a barrage sending function for the user, that is, the user can express his own view in a barrage sending mode or interact with other users. But because the show form of barrage is more single, long-time use can bring the tired problem of use for the user, simultaneously because most barrages all only are relevant with the content of multimedia resource, there is certain limitation in the abundant degree of barrage also, causes the user to carry out interactive enthusiasm greatly reduced through the barrage.

Disclosure of Invention

In view of this, the present application provides a bullet screen display method. The application also relates to a bullet screen display device, a computing device and a computer readable storage medium, which are used for solving the problem that the bullet screen content in the prior art is too single.

According to a first aspect of the embodiments of the present application, there is provided a bullet screen display method, including:

receiving a bullet screen to be displayed submitted by a user aiming at the multimedia resource;

under the condition that the bullet screen to be displayed meets a preset bullet screen conversion rule, converting the bullet screen to be displayed into a target bullet screen according to the bullet screen conversion rule;

and displaying the multimedia resource carrying the target barrage to the user.

According to a second aspect of the embodiments of the present application, there is provided a bullet screen display device, including:

the receiving module is configured to receive a bullet screen to be displayed submitted by a user aiming at the multimedia resource;

the conversion module is configured to convert the bullet screen to be displayed into a target bullet screen according to the bullet screen conversion rule under the condition that the bullet screen to be displayed meets a preset bullet screen conversion rule;

and the display module is configured to display the multimedia resource carrying the target barrage to the user.

According to a third aspect of embodiments of the present application, there is provided a computing device comprising a memory, a processor, and computer instructions stored on the memory and executable on the processor, the processor implementing the steps of the bullet screen display method when executing the instructions.

According to a fourth aspect of embodiments of the present application, there is provided a computer-readable storage medium storing computer instructions which, when executed by a processor, implement the steps of the bullet screen display method.

The application provides a bullet screen display method, under the condition of receiving the multimedia resource submission in the user to the show and treating the show bullet screen, in order to improve the richness of bullet screen to and avoid bullet screen content too single, can predetermine bullet screen conversion rule, work as treat that the show bullet screen satisfies bullet screen conversion rule, can be based on bullet screen conversion rule will treat that the show bullet screen converts into target bullet screen later to the user show and carry the multimedia resource of target bullet screen to realize satisfying the mode of the bullet screen conversion rule of treating the show bullet screen through the conversion, improve the richness of the bullet screen that multimedia resource is associated avoids bullet screen content too single, the effectual experience effect that has improved the user.

Drawings

Fig. 1 is a flowchart of a bullet screen display method according to an embodiment of the present application;

FIG. 2 is a schematic diagram of a first demonstration provided by an embodiment of the present application;

FIG. 3 is a schematic diagram of a second demonstration provided by an embodiment of the present application;

FIG. 4 is a schematic diagram of a third demonstration effect provided by an embodiment of the present application;

FIG. 5 is a diagram illustrating a fourth exemplary effect provided by an embodiment of the present application;

FIG. 6 is a diagram illustrating a fifth exemplary effect provided by an embodiment of the present application;

fig. 7 is a processing flow diagram of a bullet screen display method applied to a news hotspot scene according to an embodiment of the present application;

fig. 8 is a schematic structural diagram of a bullet screen display device according to an embodiment of the present application;

fig. 9 is a block diagram of a computing device according to an embodiment of the present application.

Detailed Description

In the following description, numerous specific details are set forth in order to provide a thorough understanding of the present application. This application is capable of implementation in many different ways than those herein set forth and of similar import by those skilled in the art without departing from the spirit of this application and is therefore not limited to the specific implementations disclosed below.

The terminology used in the one or more embodiments of the present application is for the purpose of describing particular embodiments only and is not intended to be limiting of the one or more embodiments of the present application. As used in one or more embodiments of the present application and the appended claims, the singular forms "a," "an," and "the" are intended to include the plural forms as well, unless the context clearly indicates otherwise. It should also be understood that the term "and/or" as used in one or more embodiments of the present application refers to and encompasses any and all possible combinations of one or more of the associated listed items.

It will be understood that, although the terms first, second, etc. may be used herein in one or more embodiments of the present application to describe various information, these information should not be limited by these terms. These terms are only used to distinguish one type of information from another. For example, a first aspect may be termed a second aspect, and, similarly, a second aspect may be termed a first aspect, without departing from the scope of one or more embodiments of the present application. The word "if" as used herein may be interpreted as "at … …" or "when … …" or "in response to a determination", depending on the context.

The application also relates to a bullet screen display device, a computing device and a computer readable storage medium, which are described in detail in the following embodiments one by one.

Fig. 1 shows a flowchart of a bullet screen display method according to an embodiment of the present application, which specifically includes the following steps:

step S102, receiving a bullet screen to be displayed submitted by a user aiming at the multimedia resource.

Specifically, the user specifically refers to a viewer watching the multimedia resource, the multimedia resource specifically refers to content displayed according to the watching requirement of the user, and the multimedia resource includes but is not limited to video, audio, pictures, characters, and the like. Correspondingly, the bullet screen to be displayed specifically refers to a bullet screen sent by the user for the multimedia resource being watched, where the state of the multimedia resource may be playing or pausing, and this embodiment is not limited in any way here.

Based on this, after the user sends the barrage for the multimedia resource, in order to improve the experience effect of the user and the rich degree of the barrage associated with the multimedia resource of the barrage on the basis that the user sends the barrage to be displayed, the barrage display method provided by this embodiment converts the barrage released by the user to obtain the target barrage and displays the target barrage. The bullet screen content is not limited to the content expressed by the user, and can be converted into a target bullet screen with special meaning according to bullet screen conversion rules, such as the bullet screen related to festivals, or the bullet screen related to hot news, or the bullet screen related to a publisher who publishes multimedia resources, so that the richness of the bullet screen is improved, and the participation sense of the user is improved.

And step S104, under the condition that the bullet screen to be displayed meets a preset bullet screen conversion rule, converting the bullet screen to be displayed into a target bullet screen according to the bullet screen conversion rule.

Specifically, obtain in the aforesaid treat the basis of show barrage, it is further, because the user is directed against the content of waiting to show barrage that multimedia resources submitted can't be confirmed, if all barrages according to barrage conversion rule converts, causes the problem of losing (if the user carries out the barrage of correcting to the multimedia resources who watches, perhaps the user carries out the barrage that complements to the multimedia resources who watches) of partial useful barrage very easily, consequently right treat before the show barrage converts, need right treat that show barrage satisfies barrage conversion rule and judge to when guaranteeing to keep useful barrage, convert the waiting to show barrage that satisfies the rule, further improve the abundant degree of barrage.

Based on this, the bullet screen conversion rule specifically refers to a rule followed by converting the bullet screen to be displayed into a target bullet screen, and the bullet screen conversion rule can ensure that the converted target bullet screen and the bullet screen to be displayed have a certain correlation, that is, the bullet screen conversion rule can convert a bullet screen in one expression form into a bullet screen in another expression form, and can convert text content or convert bullet screen types. Correspondingly, the target bullet screen specifically refers to a bullet screen obtained after the bullet screen to be displayed is processed according to the bullet screen conversion rule, and the target bullet screen and the bullet screen to be displayed have a certain association relationship, but the target bullet screen and the bullet screen to be displayed may be similar (have the same expression meaning but different description modes) or opposite (have the opposite expression meaning but similar description modes).

It should be noted that, because the bullet screen conversion rule is an important factor for improving the richness of bullet screens of multimedia resources, in order to ensure that the converted bullet screens are not lost (the user cannot determine that the converted bullet screens are obtained by converting the bullet screens to be displayed submitted by the user), the bullet screen conversion rule can be created by combining hot news, holiday information and/or hot keywords to establish that certain relevance exists between the bullet screens before and after conversion, so that the user can quickly know the inherent relation existing between the bullet screens before and after conversion.

Wherein, the bullet screen conversion rule created based on the hot news is as follows: when the content contained in the bullet screen to be displayed sent by the user hits the bullet screen conversion rule created based on the hot news, the bullet screen to be displayed can be converted into a target bullet screen related to the hot news. For example, a hot news is that a high-speed rail is built between places A and B, and the time for going and going is shortened by half; at this time, the bullet screen conversion rule created based on the hot news may be "if there is a user in the bullet screen to send bullet screen content containing two characters of" high-speed rail ", the bullet screen sent by the user is converted into" CHN high-speed rail No.1 "and then sent". After a certain user sends a bullet screen of 'having a high-speed rail and being capable of commuting' for a certain video, the bullet screen to be displayed sent by the user is determined to meet bullet screen conversion rules, and then the bullet screen to be displayed is converted into a target bullet screen 'CHN high-speed rail NO. 1' of 'having a high-speed rail and being capable of commuting' at the moment so as to be sent and displayed subsequently.

The bullet screen conversion rule created based on the festival information is as follows: when the content contained in the bullet screen to be displayed sent by the user hits the bullet screen conversion rule created based on the festival information, the bullet screen to be displayed can be converted into a target bullet screen related to the festival. For example, the bullet screen conversion rule created based on the spring festival is that if a user sends bullet screen content containing a new year in the bullet screen, the bullet screen sent by the user is converted into happy new year and is sent again in all. After a certain user sends a bullet screen of 'new clothes in the new year' for a certain video, the bullet screen to be displayed sent by the user is determined to meet bullet screen conversion rules, and then the bullet screen to be displayed can be converted into a target bullet screen 'new year happy and all-purpose', so that the bullet screen can be sent and displayed in the follow-up process.

The bullet screen conversion rule created based on the heat keywords is as follows: when the content contained in the bullet screen to be displayed sent by the user hits the bullet screen conversion rule created based on the popularity keyword, the bullet screen to be displayed can be converted into a target bullet screen related to the popularity keyword. For example, the bullet screen conversion rule created based on the heat keyword "666" is "if there is a user in the bullet screen to send bullet screen content containing" 666 ", the bullet screen sent by the user is converted into" this wave operation is invincible "and then sent". After a certain user sends a bullet screen of 'your real 666' for a certain video, it is determined that the bullet screen to be displayed sent by the user meets bullet screen conversion rules, at this time, the bullet screen to be displayed 'your real 666' can be converted into a target bullet screen 'this wave operation invincible', so as to be sent and displayed subsequently.

In practical applications, the bullet screen conversion rule may be set by a service platform providing the multimedia resource, or may be set by a publisher uploading the multimedia resource on the service platform. Correspondingly, the bullet screen conversion rule can be applicable to any issued multimedia resource, that is, if a bullet screen meeting the bullet screen conversion rule appears in the bullet screen associated with any issued multimedia resource, the bullet screen can be converted into the target bullet screen according to the bullet screen conversion rule. Or the method can be only applied to a single multimedia resource, namely, the target barrage can be converted into the target barrage only after the barrage meeting the barrage conversion rule appears in the single multimedia resource.

In specific implementation, since multimedia resources in different fields may be watched by users with different watching requirements, and fields familiar to each user are different, different bullet screen conversion rules may be set for multimedia resources in different fields. The converted target barrage is similar to the field corresponding to the multimedia resource, so that the watching experience of a user watching the multimedia resource can be effectively improved, and the user is promoted to send the barrage aiming at the multimedia resource.

In one embodiment, the bullet screen conversion rule further includes a conversion trigger time in addition to the initial bullet screen and the corresponding target bullet screen. That is, when the bullet screen to be displayed meets the initial bullet screen in the bullet screen conversion rule, the conversion trigger time in the bullet screen conversion rule needs to be met, and then the conversion of the bullet screen to be displayed can be executed. The transition trigger time includes, but is not limited to, an actual time (year, month, and day), and may also include a playing progress of the video playing (e.g., 10 th minute to 12 th minute of the progress bar), and the like.

In one embodiment, if the bullet screen conversion rule only includes an initial bullet screen and a corresponding target bullet screen, before the bullet screen to be displayed is converted into the target bullet screen according to the bullet screen conversion rule, considering that the converted target bullet screen is related to hot spot news, hot keywords and/or holiday information, and the hot spot news, hot keywords and/or holiday information are ignored by the user as time goes on, if the bullet screen to be displayed is converted into the target bullet screen according to the conversion rule all the time, a problem that the converted bullet screen cannot be understood by the user may occur, so that the use experience of the user is greatly influenced, therefore, before the bullet screen conversion is performed, a bullet screen conversion trigger time can be preset, a bullet screen conversion mechanism is associated with time, so that the user can more conveniently understand the operation of converting the bullet screen, and improving interpretability of the bullet screen conversion processing, in this embodiment, a specific implementation manner is as follows:

acquiring receiving time for receiving the bullet screen to be displayed;

judging whether the receiving time meets the preset bullet screen conversion triggering time or not;

if yes, go to step S104; if not, no processing is carried out, and the bullet screen to be displayed is used as a normal bullet screen for displaying.

Specifically, the receiving time specifically refers to a time when the user sends the bullet screen to be displayed for the multimedia resource, and correspondingly, the bullet screen conversion triggering time specifically refers to a time for detecting whether a conversion mechanism for the bullet screen to be displayed runs. The bullet screen conversion trigger time may be set according to an actual application scenario, and this embodiment is not limited herein.

Based on this, after acquiring the bullet screen to be displayed sent by the user for the multimedia resource, the receiving time of the bullet screen to be displayed can be acquired, and then the receiving time is matched with the bullet screen conversion trigger time. If the receiving time is matched with the bullet screen conversion triggering time, it indicates that if the current time is used for converting the bullet screen meeting the bullet screen conversion rule, the participation experience of the user can be improved, and the richness of the bullet screen is improved, and then the step S104 is executed again to complete the subsequent bullet screen conversion processing.

That is, in order to improve the interpretability of the conversion barrage operation, the operation of the barrage conversion process may be associated with a specific time. If the bullet screen conversion mechanism is related to 4-month-1 day (Yu-man section), in the 4-month-1 day, if the bullet screen sent by the user triggers the bullet screen conversion rule, the conversion from the bullet screen to be displayed to a target bullet screen can be carried out, and the converted bullet screen is displayed for the user; on other dates except 4 months and 1 day, even if the user sends the bullet screen capable of triggering the bullet screen conversion rule, no conversion processing operation is carried out, and only the bullet screen to be displayed sent by the user is displayed; thereby further improving the interest of the bullet screen.

For example, when the user sends the bullet screen "next certain" for the watched video, the time for sending the bullet screen by the user may be read, and then the time for sending the bullet screen is matched with the bullet screen conversion trigger time 4 months and 1 days (fool section), and if it is determined that the time for sending the bullet screen by the user is 4 months and 1 days currently, the "next certain" to be displayed bullet screen sent by the user may be converted into "this certain" to be displayed; and if the time that the user sends the bullet screen is determined not to be 4 months and 1 day, directly displaying the bullet screen to be displayed, namely 'next time fixed', without any processing.

In summary, by associating the bullet screen conversion mechanism with the set time, the user participation experience can be improved, and the interpretability of converting the bullet screen to be displayed into the target bullet screen can be further improved, so that the interestingness of the bullet screen is increased.

In an embodiment, after the bullet screen conversion triggering time is expired, the converted bullet screen can be kept in the converted state or the original bullet screen can be restored as required. For example, after "next fixed" is sent during the "new section", the new section is converted into "this fixed" according to the bullet screen conversion rule, and after the "new section" is completed, the bullet screen can be displayed while being kept "this fixed" or restored to "next fixed", and the setting in the specific application can be made according to the actual application scene.

Further, will wait to demonstrate the barrage conversion and be in before the target barrage, in order to can be accurate the confirmation wait to demonstrate whether the barrage satisfies barrage conversion condition can be realized through the mode of matching the barrage keyword, in this embodiment, concrete implementation is as follows:

determining a bullet screen text of the bullet screen to be displayed, and reading a bullet screen keyword set corresponding to the bullet screen conversion rule;

matching the bullet screen text with bullet screen keywords contained in the bullet screen keyword set;

and determining that the bullet screen to be displayed meets the bullet screen conversion rule under the condition that the bullet screen text is determined to be matched with the target bullet screen keywords contained in the bullet screen keyword set according to the matching result.

Specifically, the bullet screen text specifically refers to the text content contained in the bullet screen to be displayed, the bullet screen keyword set specifically refers to a set formed by keywords set according to the bullet screen conversion rule, and whether the bullet screen to be displayed meets the bullet screen conversion rule or not can be distinguished through bullet screen keywords contained in the bullet screen keyword set. Correspondingly, the target barrage keywords specifically refer to the barrage keywords matched with the barrage text in the barrage keyword set.

Based on this, obtaining treat the basis of show barrage, it is further, in order to improve user's sense of participation, can confirm treat the barrage text of show barrage, read simultaneously the barrage keyword set that the barrage keyword that barrage conversion rule corresponds constitutes, later will the barrage text with each barrage keyword that contains in the barrage keyword set matches, confirms according to the matching result the barrage text with under the condition that the target barrage keyword that contains in the barrage keyword set matches, the barrage conversion rule has been hit in the bullet that treats the show barrage that explains the user sent, in order to improve multimedia resources's barrage richness, can with treat that show barrage converts into target barrage. And determining that the bullet screen text is not matched with bullet screen keywords contained in the bullet screen keyword set according to a matching result, wherein the bullet screen to be displayed sent by the user is not hit in the bullet screen conversion rule, and displaying the bullet screen to be displayed as a common bullet screen.

In practical application, because it is preset bullet screen conversion rule can be one or more, and every bullet screen conversion rule will be again to using one or more bullet screen keywords, consequently for can accurate verification treat that the show bullet screen has hit bullet screen show rule, can integrate one or more bullet screen keywords that each bullet screen conversion rule corresponds and obtain bullet screen keyword set will be treated to show bullet screen and the bullet screen keyword that contains in the set and match later, with the determination target bullet screen keyword is used for the follow-up will treat that the show bullet screen converts into target bullet screen.

In specific implementation, each bullet screen keyword contained in the bullet screen keyword set may be set when the bullet screen conversion rule is set, and specific setting content may be set according to actual application requirements, which is not limited in this embodiment. Meanwhile, when the bullet screen text is matched with each bullet screen keyword contained in the bullet screen keyword set, similar word algorithm matching can be adopted, so that accurate determination of the target bullet screen keywords is realized.

To sum up, will treat that show barrage converts into before the target barrage, in order to improve the abundance of barrage, will adopt the mode selection of barrage conversion rule screening to hit the bullet of treating that shows of rule and convert, realize that conversion and unconverted barrage can all show with multimedia resource together, the effectual abundance that improves barrage content to whether when judging to treat that show barrage hits the barrage conversion rule, will adopt the mode of keyword matching to realize, the effectual processing efficiency that has improved, the target barrage after convenient follow-up show conversion that can be quick.

Further, will treat that show bullet screen converts into the in-process of target bullet screen, owing to can involve the change of bullet screen content, and the content setting of the target bullet screen after the change is comparatively random, will probably appear unable reach the user, consequently for can effectually reach the user, can set up relevant bullet screen keyword, establish on this basis target bullet screen to improve the probability that reaches the user, in this embodiment, concrete implementation is as follows:

acquiring related bullet screen keywords related to the target bullet screen keywords;

and converting the bullet screen to be displayed into the target bullet screen corresponding to the associated bullet screen keywords.

Specifically, the associated bullet screen keywords are keywords set for the target bullet screen keywords, and the associated bullet screen keywords and the target bullet screen keywords have a certain association, but the expression form of the target bullet screen keywords is different from the expression form of the associated bullet screen keywords. For example, if the target barrage keyword is "next certain", the corresponding associated barrage keyword may be "this certain". It should be noted that the setting of the associated bullet screen keywords may be determined according to the bullet screen conversion rule, that is, the associated bullet screen keywords are also keywords similar to the bullet screen conversion rule.

Based on this, after the target bullet screen keywords are obtained, in order to display a reasonable target bullet screen which can effectively reach the user to the user, associated bullet screen keywords can be set for each bullet screen keyword in a bullet screen keyword set, after the target bullet screen keywords are determined, the associated bullet screen keywords matched with the target bullet screen keywords can be obtained, and then the bullet screen to be displayed is converted into the target bullet screen corresponding to the associated bullet screen keywords on the basis, so that the converted target bullet screen can be displayed to the user subsequently.

In practical applications, one or more bullet screen keywords can be set to point to the same associated bullet screen keyword. That is to say, when the user sends a plurality of different bullet screens to be shown, if a plurality of bullet screen keywords to be shown correspond all point to the same associated bullet screen keyword, then can all convert a plurality of different bullet screens to be shown into the same target bullet screen to improve the degree of freedom of setting for the associated bullet screen keyword, thereby improve user's use experience.

In addition, as part of personalized contents may be added to the bullet screen to be displayed sent by the user, such as modifying font color, font size, font style and the like, in order to enable the converted target bullet screen to retain the part of personalized settings, the conversion from the bullet screen to be displayed to the target bullet screen can also be performed from a keyword layer, so that the content of the personalized settings of the user is retained, and the use experience of the user is improved.

For example, the user A watches an evaluation video of a certain computer through an application program B on a mobile phone, when the video is played for 2 minutes, the user A submits a bullet screen to be displayed for the evaluation video of the computer { evaluation is very good, and the next time of giving up a certain praise }, and the time for the user A to watch the video and send the bullet screen is 4 months and 1 day (fool festival). In order to avoid the problem that the content of the bullet screen is too single, the service platform of the application B creates a bullet screen conversion rule based on the holiday information, and the bullet screen conversion rule is that "when the bullet screen sent by the user includes the bullet screen keyword in table 1, the bullet screen sent by the user is converted according to the mapping rule in table 1", table 1 is as follows:

TABLE 1

Barrage keyword	Associating bullet screen keywords
		"Next definite", "next good", "paste", "determination" …	"this time is definite"
"you have lost" or "you have lost" …	"you coin has"
		'Bingguan' and 'Biguanyixiao'	'scattered field'
……	……

Determining that the bullet screen text of the bullet screen to be displayed sent by the user A is { evaluation very bar, a certain praise next time }, matching the bullet screen text with the bullet screen keywords contained in the table 1, determining that the target bullet screen keywords matched with the bullet screen text { evaluation very bar, a certain praise next time } are 'next time certain', and determining that the bullet screen sent by the user A can be converted at this time. Further, in the process of converting the bullet screen to be displayed sent by the user a, it can be determined that the associated bullet screen estimation keyword associated with the target bullet screen keyword "certain next time" is "certain this time" by reading the table 1, at this time, the bullet screen { evaluation is excellent, certain praise next time } can be converted into the target bullet screen { certain this time } corresponding to the associated bullet screen estimation keyword "certain this time", so as to be used for subsequently displaying the converted target bullet screen.

In conclusion, in order to reserve the personalized content in the bullet screen to be displayed and convert the target bullet screen with higher richness, the bullet screen can be converted from the keyword of the target bullet screen, so that the richness of the bullet screen is improved while the personalized setting of the user is reserved for the converted target bullet screen.

And S106, displaying the multimedia resource carrying the target barrage to the user.

Specifically, on the basis that the bullet screen to be displayed is converted into the target bullet screen according to the bullet screen conversion rule, the target bullet screen can be displayed to the user at this time. In the process of displaying the target barrage, because the content of the barrage is converted from the barrage to be displayed and the barrage to be displayed is submitted by a user aiming at the multimedia resource in the display, the barrage is displayed simultaneously with the multimedia resource when the target barrage is displayed, namely the target barrage is displayed on the upper layer of the multimedia resource when the multimedia resource is displayed.

In addition, because the target bullet screen is obtained according to the conversion of bullet screen conversion rules, in order to facilitate the user to distinguish the difference between the target bullet screen and the common bullet screen, an independent bullet screen display channel can be set for the target bullet screen, so that the target bullet screen can be displayed through the independently set bullet screen display channel.

According to the above example, when the bullet screen to be displayed { evaluation is very good and approval is given next time } submitted by the user A aiming at the computer evaluation video, the bullet screen to be displayed is converted into the target bullet screen { the certain time } according to the bullet screen conversion rule, the target bullet screen can be displayed at this time, the display effect is as shown in fig. 2, wherein (a) in fig. 2 shows that the user A sends the bullet screen to be displayed { evaluation is very good and approval is given next time }, and then the schematic diagram shown in (b) in fig. 2 is displayed after the conversion of the bullet screen conversion rule, namely, the bullet screen to be displayed is converted into the target bullet screen { the certain time }, and is displayed to the user at the upper layer of the video so as to represent that the bullet screen sent by the user A is converted into the target bullet screen related to the 'Yun-Jie' theme.

To sum up, satisfy the mode of the bullet screen of treating the show of bullet screen conversion rule through the conversion, improve the abundance of the bullet screen of multimedia resource relevance avoids bullet screen content too single, the effectual experience effect that has improved the user.

Further, in the process of showing the target barrage to the user, in consideration of the fact that the user may perform corresponding operations on multimedia resources when watching multimedia resources and barrages related to the multimedia resources, the user can show the target barrage while adding corresponding barrage components to achieve common showing of the barrage components, the target barrage and the multimedia resources, so that operation convenience of the user is improved, and in the embodiment, a specific implementation manner is as follows:

loading a bullet screen component related to the bullet screen conversion rule, and adding the target bullet screen to the bullet screen component to obtain a target bullet screen component;

and configuring the target bullet screen component in the multimedia resources, and displaying the multimedia resources carrying the target bullet screen component to the user according to a configuration result.

Specifically, the bullet screen component is a touch component embedded in the multimedia resource, and a part of function controls can be provided for a user through the touch component, so that the user can complete corresponding functions by clicking the function controls. For example, the barrage component can be a component with a function of praise, a function of concern and a function of sending a virtual gift, a user can click any one of the controls to complete praise, concern and send the virtual gift, and the linkage triggering of the controls for concerning and sending the virtual gift can be realized simultaneously by pressing the praise control; the bullet screen component can also be a component with a voting function, and a user can complete voting by clicking any one control; the bullet screen subassembly can also be the subassembly that has the function of hitting in succession, and the user can trigger the subassembly through the mode that sends the bullet screen and appear bullet screen and hit in succession to according to hitting in succession quantity and triggering bullet screen colored egg animation. That is to say, the function that the barrage subassembly has is the control that provides convenient operation and promotion use experience for the user, and the concrete realization function of control this embodiment is not limited at all here.

The target bullet screen component is specifically a bullet screen component generated after the target bullet screen is added into the bullet screen component, namely, when the target bullet screen component is displayed, not only can the function control of the bullet screen component be displayed, but also the content of the target bullet screen can be displayed at the same time. Based on this, after obtaining the target bullet screen, in order to facilitate the user to perform corresponding operations, the bullet screen component associated with the bullet screen conversion rule can be loaded, and simultaneously the target bullet screen is added to the bullet screen component to obtain the target bullet screen component, and finally the target bullet screen component is configured in the multimedia resource, so that the multimedia resource carrying the target bullet screen component is displayed to the user, that is, when the multimedia resource is displayed to the user, the target bullet screen and the bullet screen component are displayed at the same time, and when the user watches the target bullet screen, the user can select whether to operate the bullet screen component according to the requirement, so as to reduce the operation steps when the user performs corresponding operations.

Along with the use of the above example, on the basis of converting the bullet screen to be displayed sent by the user A { evaluation bar, next praise } into the target bullet screen { this certain }, further, in order to facilitate the user A to watch the video, video is praised, collected or presented with a publisher virtual gift that publishes the video, at this point, a barrage component associated with the barrage transformation rules may be loaded, then the target barrage { this time certain } is added to the barrage component, so as to obtain the target bullet screen component, and finally, the target bullet screen component is configured to the video being played, so that when the application program B plays the video, the target barrage component carrying the target barrage { this time certain } can be played simultaneously, the specific display effect is shown in fig. 3 (a), and the user can click the three controls to complete 'praise', 'collect', and 'give a virtual gift'. Simultaneously, the target barrage also will show through target barrage subassembly, realizes reminding the user to wait to demonstrate that the barrage has converted into the target barrage.

To sum up, through showing increase the bullet curtain subassembly in the time of target bullet curtain, can make things convenient for the user to carry out corresponding operation to multimedia resources more when watching multimedia resources and bullet curtain, not only can remind the user to wait to demonstrate that the bullet curtain converts the target bullet curtain into through the bullet curtain subassembly, can also save the step that the user carried out relevant operation, further improved user's convenience.

In addition, in order to correspond to the bullet screen conversion rule and improve the participation of the user, a bullet screen picture may be added while adding a bullet screen component to generate a specific bullet screen with an effect different from that of a common bullet screen, in this embodiment, the specific implementation manner is as follows:

loading a bullet screen component associated with the bullet screen conversion rule and a bullet screen picture matched with the associated bullet screen keyword;

adding the bullet screen picture and the target bullet screen to the bullet screen assembly to obtain a target bullet screen assembly;

Specifically, the bullet screen picture specifically refers to a bullet screen picture matched with the associated bullet screen keywords, and the content of the bullet screen picture can be set according to actual requirements, and this embodiment is not limited herein.

Based on this, after the target bullet screen is determined, the bullet screen image matched with the bullet screen component and the associated bullet screen keywords can be loaded, then the target bullet screen component and the bullet screen image are simultaneously loaded into the bullet screen component to obtain the target bullet screen component, and finally the target bullet screen component is configured into the multimedia resources to display the multimedia resources carrying the target bullet screen component to the user, namely, when the multimedia resources are displayed to the user, the target bullet screen and the bullet screen component can be simultaneously displayed, so that when the user watches the target bullet screen, whether the bullet screen component is selected to be operated according to the requirement can be realized, the operation steps of the user in corresponding operation can be reduced, meanwhile, the bullet screen image with the theme similar to the bullet screen conversion rule theme can be added, and the viewing experience of the user can be improved.

Along with the above example, on the basis of converting the bullet screen to be displayed sent by the user A (evaluation bar, next praise) into the target bullet screen (this certain), further, the bullet screen components associated with the bullet screen conversion rules and the bullet screen pictures matched with the associated bullet screen keywords can be loaded, the picture content is as shown in fig. 3 (b), then the bullet screen picture and the target bullet screen { this time certain } are added to the bullet screen component at the same time, so as to obtain the target bullet screen component, and finally, the target bullet screen component is configured to the video being played, so that when the application program B plays the video, the target barrage component carrying the target barrage { this time fixed } and the barrage picture can be played simultaneously, the specific display effect is shown in fig. 3 (c), and the user can click the three controls to complete 'praise', 'collect', and 'give a virtual gift'. Simultaneously, the target barrage also will show through target barrage subassembly, realizes reminding the user to wait to demonstrate that the barrage has converted into the target barrage.

Furthermore, after the multimedia resource carrying the target bullet screen component is displayed to the user, because the target bullet screen component has a control with a corresponding function, the user may determine whether to click on each control according to the requirement, if the user clicks on the control in the target bullet screen component, it indicates that the user may prefer the multimedia resource in playing, and if the user does not click on the control in the target bullet screen component, it indicates that the user may not prefer the multimedia resource in playing, and in order to distinguish two different user groups, the bullet screen sent by different user groups may be updated, and the multimedia resource is displayed in two different display modes, in this embodiment, the specific display mode is as follows:

detecting whether a touch instruction submitted by the user for the bullet screen component is received in a display period of the target bullet screen component;

if so, generating a forward barrage based on the target barrage component, and displaying the multimedia resource carrying the forward barrage to the user after the display period is finished;

if not, generating a negative bullet screen based on the target bullet screen component, and displaying the multimedia resource carrying the negative bullet screen to the user after the display period is finished.

Specifically, the display period specifically refers to a time length that the target bullet screen assembly can be displayed; correspondingly, the touch instruction specifically refers to an instruction submitted by a user for the target bullet screen component. The forward barrage is specifically a barrage generated according to the operation behavior of a user under the condition that the user submits a touch instruction to the target barrage assembly; correspondingly, the negative barrage refers to a barrage generated according to a behavior which is not operated by the user under the condition that the user does not submit a touch instruction for the target barrage component.

It should be noted that the positive bullet screen and the negative bullet screen have different display contents, and the display modes of the positive bullet screen and the negative bullet screen may also be different, so as to distinguish whether the user sending the bullet screen operates the multimedia resource, and to distinguish two different user groups.

Based on this, after the multimedia resource carrying the target bullet screen component is displayed to the user, because the target bullet screen component has a certain display duration, whether a touch instruction submitted by the user for a control in the target bullet screen component is received or not can be detected within the display duration (display period); if yes, the user's preference degree for the multimedia resources in playing is indicated to be high, at this time, in order to represent that the multimedia resources accord with the watching preference of the user, the forward barrage can be generated based on the target barrage component, namely, a special identifier for representing the favorite multimedia resources of the user is generated based on the target barrage component, the forward barrage can be formed according to the identifier and the target barrage, and finally, the multimedia resources carrying the forward barrage can be displayed to the user after the display period is finished.

If not, the user is indicated to have low favorite degree of the multimedia resource in playing, at this time, in order to represent that the multimedia resource is not suitable for the watching favorite of the user, the negative bullet screen can be generated based on the target bullet screen component, that is, a special identifier for representing that the user does not like the multimedia resource is generated based on the target bullet screen component, the negative bullet screen can be formed according to the identifier and the target bullet screen, and finally, after the display period is finished, the multimedia resource carrying the negative bullet screen can be displayed to the user.

In practical application, the display period of the target bullet screen assembly may be set according to a practical application scenario, for example, set to 5s, 8s, or 10s, and the specific setting duration is not limited in this embodiment. Correspondingly, when the positive bullet screen and the negative bullet screen are displayed for the user, the positive bullet screen and the negative bullet screen can move according to a preset motion track until the client screen is drifted out to show that the display is finished; the motion trajectory may be set according to an actual application scenario, and this embodiment is not limited herein.

After the target bullet screen is added into the bullet screen assembly along the above example, the display effect is as shown in fig. 4 (a); further, in order to facilitate the user to know the duration of the target bullet screen assembly in the display, a time axis is set below the target bullet screen assembly and used for representing the display duration of the target bullet screen assembly. Further, in the process, whether the user A submits a touch instruction to the three controls in the target bullet screen assembly or not is detected. If so, a forward barrage (including the heart-shaped identifier and the target barrage { this time fixed }) as shown in fig. 4 (b) may be generated, and displayed on the upper layer of the video after the display time of the target barrage component is over, where the display mode is moving from right to left. If not, a negative barrage (including the pigeon identifier and the target barrage { this time fixed }) as shown in fig. 4 (c) may be generated, and displayed on the upper layer of the video after the display time of the target barrage component is over, where the display mode is moving from right to left.

In conclusion, in order to be able to display a better bullet screen for a user, a target bullet screen component carrying a target bullet screen can be updated according to the operation behavior of the user so as to generate a positive bullet screen and a negative bullet screen for distinguishing the user behavior, thereby effectively improving the personalized setting of the bullet screen.

Further, in the process of displaying the positive bullet screen or the negative bullet screen by the user, since the target bullet screen component carries the target bullet screen, the target bullet screen component is displayed to the user at the first time after the user sends the bullet screen to be displayed, and the positive bullet screen or the negative bullet screen is displayed after the display period of the target bullet screen component is finished, if the target bullet screen component carrying the target bullet screen jumps to the positive bullet screen or the negative bullet screen, the problem of discontinuous playing effect may occur, so that the smoothness of the user in the bullet screen watching conversion process can be improved, a transition animation can be added in the conversion process, in this embodiment, the specific implementation manner is as follows:

displaying forward animation through the target barrage assembly, and displaying the multimedia resource carrying the forward barrage to the user after the forward animation display is finished;

and displaying a negative animation through the target barrage assembly, and displaying the multimedia resource carrying the negative barrage to the user after the negative animation display is finished.

Specifically, the forward animation specifically refers to a transition animation displayed in the process of jumping from the display target bullet screen component to the display forward bullet screen, and the length and the content of the forward animation can be set according to actual requirements. Correspondingly, the negative animation specifically refers to a transition animation displayed in the process of jumping from the display target barrage assembly to the display of the negative barrage, and the length and the content of the negative animation can be set according to actual requirements. It should be noted that the positive animation and the negative animation may be set to be the same transition animation, or may be set to be different transition animations.

Based on this, when it is determined that the user submits the touch instruction, the forward barrage is generated, and at this time, in order to improve smoothness in the barrage conversion process, the forward animation can be displayed through the target barrage assembly, and the multimedia resource carrying the forward barrage is continuously displayed to the user after the display of the forward animation is finished. And when determining that the user does not submit a touch instruction, generating the negative bullet screen, displaying the negative animation through the target bullet screen component in order to improve smoothness in the bullet screen conversion process, and continuously displaying the multimedia resource carrying the negative bullet screen to the user after the negative animation display is finished.

According to the above example, after the target bullet screen is added to the bullet screen assembly, whether the user A submits a touch instruction to three controls in the target bullet screen assembly or not is detected. If so, the forward animation can be displayed through the target barrage component, the display effect is as shown in (a) in fig. 5, and after the forward animation is played, the forward barrage (including the heart-shaped identifier and the target barrage { this time fixed }) as shown in (b) in fig. 4 is generated, and the display mode is that the moving trajectory moves from right to left. If not, the negative animation can be displayed through the target barrage component, the display effect is as shown in fig. 5 (b), and after the negative animation is played, the negative barrage (including the pigeon identification and the target barrage { this time fixed }) as shown in fig. 4 (c) is generated, and the display mode is to move along the motion track from right to left.

In summary, in order to improve the smoothness in the bullet screen conversion process, a positive animation or a negative animation may be added in the process of converting the target bullet screen component into a positive bullet screen or a negative bullet screen, so as to improve the display effect and improve the viewing experience of the user.

In addition, since there may be many users who send barrages for the multimedia resources, when the users play the multimedia resources, the users will simultaneously receive barrage data issued by the service platform for the multimedia resources, and generate associated barrages based on the barrage data to be displayed to the users, so as to inform the users of the viewpoint contents published by other users for the multimedia resources. In this process, in order to enable the user to distinguish whether other operations are performed on the multimedia resource after the user sends the bullet screen according to the bullet screen conversion rule, the associated bullet screen according to the bullet screen conversion rule may be updated according to the operation behaviors of other users, so as to generate bullet screen content that facilitates the user to distinguish the operation behaviors of other users, in this embodiment, the specific implementation manner is as in steps S1062 to S1066:

step S1062, receiving the barrage data associated with the multimedia resource.

Specifically, the barrage data specifically refers to data composed of barrages sent by other users browsing the multimedia resources, and the barrage data includes related information on whether other users operate on the multimedia resources, where the operation may be an operation of paying attention to the multimedia resources, an operation of praise, an operation of collection, or an operation of sharing by the users.

It should be noted that, when the service platform issues the bullet screen data to the client held by the user for the multimedia resource, it is considered that the number of bullet screens may affect the normal viewing of the multimedia resource by the user, so when the bullet screen data is issued, the bullet screen data may be issued according to a preset rule, where the preset rule is a rule for controlling the amount of the issued bullet screen data, and may control the total number of the bullet screens actually hit by other users to be consistent with the total number of the issued bullet screens, and at the same time, the bullet screens operated by other users (the touch instructions are submitted to the target bullet screen component when the bullet screens are sent) and the total number of the bullet screens to be kept in a fixed linear relationship, that is, the greater the total number of the bullet screens is, the higher the proportion of the bullet screens operated by other. Meanwhile, the setting proportion that the number of the unoperated bullet screens (touch instructions are not submitted aiming at the target bullet screen assembly when the bullet screens are sent) is lower than the whole issuing number can be controlled, namely the total issuing number of the operated bullet screens is smaller than or equal to the total bullet screen number.

In addition, considering that the number of associated barrages hitting the barrage conversion rule is large, and the normal watching of multimedia resources by a user may be affected, an upper limit of the associated barrages hitting the barrage conversion rule may be set, and when the associated barrages included in the barrage data reach the upper limit, other associated barrages are not issued. The upper limit of the associated barrage can be determined according to the duration of the multimedia resource, or the percentage of the total number of barrages. And the bullet screens with the associated bullet screens which hit the bullet screen conversion rule and exceed the upper limit can fall into the library. Or all the associated barrages hitting the barrage conversion rule can be sent to the client, and the client can shield the redundant associated barrages according to the regular shielding strategy so as to achieve the purpose of diluting the number of the barrages.

Step S1064, generating related barrages based on the barrage data, and selecting initial related barrages meeting the barrage conversion rule from the related barrages.

Specifically, on the basis of receiving the bullet screen data, in order to be able to display other bullet screens with bullet screen conversion rules to the user, at this time, the associated bullet screens may be generated according to the bullet screen data, and then the initial associated bullet screens meeting the bullet screen conversion rules are selected from the associated bullet screens for subsequently generating target associated bullet screens for displaying to the user. The associated barrage specifically refers to a barrage which is sent by other users and is associated with the multimedia resource. Correspondingly, the initial associated barrage specifically refers to a barrage in which barrages sent by other users in the associated barrage hit the barrage conversion rule.

Further, in the process of selecting the initial associated barrage from the associated barrages, since there are many sub-associated barrages included in the associated barrage, if all the barrages meeting barrage conversion rules are directly selected from the associated barrages, the problem that multimedia resources are blocked by too many barrages during subsequent display may be caused, and therefore, a part of the barrages can be screened as the initial associated barrage according to a preset barrage screening policy, in this embodiment, the specific implementation manner is as follows:

determining the sub-associated bullet screens meeting the bullet screen conversion rule in the associated bullet screens as the associated bullet screens to be screened;

and screening the sub-associated bullet screens contained in the associated bullet screens to be screened based on a preset bullet screen screening strategy, and generating the initial associated bullet screens according to a screening result.

Specifically, the sub-associated barrage specifically refers to barrages sent by other users included in the associated barrage, and each sub-associated barrage is associated with the multimedia resource. Correspondingly, the associated barrage to be screened specifically refers to a sub-associated barrage which meets the barrage conversion rule in the associated barrage. The preset bullet screen screening strategy specifically refers to a rule that the bullet screen which needs to be displayed subsequently and meets the bullet screen conversion rule is diluted, and the dilution refers to the reduction of the number of the displayed bullet screens so as to avoid the influence of too many bullet screens on the normal playing of multimedia resources.

Based on this, all associated barrages sent by other users for the multimedia resources are included in the associated barrages, in order to facilitate the users to watch the multimedia resources while watching the barrages, sub-associated barrages meeting barrage conversion rules can be selected from the associated barrages to be determined as the associated barrages to be screened, and then the sub-associated barrages included in the associated barrages to be screened are screened by using the barrage screening strategy, so that the initial associated barrages are obtained according to screening results, and the subsequent conversion into target associated barrages is facilitated, so that the associated barrages can be displayed for the users.

Step S1066, generating a target associated barrage according to the initial associated barrage, and displaying the multimedia resource carrying the target associated barrage to the user.

Specifically, on the basis of obtaining the initial associated barrage, in order to express operations made when barrages meeting barrage conversion rules sent by different people are sent to users, the target associated barrage may be generated according to the initial associated barrage, so that the operations made by the users who send the barrages are represented by the target associated barrage, and finally, the multimedia resources carrying the target associated barrage are displayed to the users. The target associated barrage specifically refers to a barrage carrying representation of user operation behaviors, and the target associated barrage is a barrage meeting the barrage conversion rule.

Further, because other users may submit an operation instruction through the bullet screen component or may not submit an operation instruction through the bullet screen component when sending a bullet screen hit in the bullet screen conversion rule, in order to facilitate the user viewing the bullet screen to distinguish the bullet screen sent by the two groups of people, the initial associated bullet screen can be updated according to the user operation information in the bullet screen data, so as to obtain two target associated bullet screens with different representation forms, and realize subsequent display to the user, in this embodiment, the specific implementation manner is as follows:

determining user operation information corresponding to the initial associated barrage according to the barrage data;

updating the initial associated barrage based on the user operation information, and obtaining an operation target associated barrage and an unoperated target associated barrage according to an updating result;

and generating the target associated bullet screen based on the operation target associated bullet screen and the non-operation target associated bullet screen.

Specifically, the user operation information specifically refers to information corresponding to whether an operation instruction is submitted for the bullet screen component when another user sends the initial associated bullet screen again. Correspondingly, the operation target associated bullet screen specifically refers to an operation instruction submitted by a user for the bullet screen component when the user sends the initial associated bullet screen, and at this time, the initial associated bullet screen is updated to the operation target associated bullet screen.

Based on this, after the initial associated barrage is obtained, the user operation information corresponding to the initial associated barrage can be determined according to the content recorded in the barrage data; and then updating the initial associated barrage by using the operation information, obtaining two types of target associated barrages according to an updating result, namely an operation target associated barrage and an unoperated target associated barrage, generating the target associated barrage based on the operation target associated barrage and the unoperated target associated barrage, and displaying the target associated barrages together when the multimedia resources are played.

It should be noted that the operation target associated barrage and the non-operation target associated barrage are displayed in different display modes, so that a user can distinguish whether the user sending each associated barrage performs other operations on the multimedia resource.

Along the above example, on the basis that the user a plays the computer evaluation video, the service platform providing the video simultaneously sends the associated barrage data of the video to the client of the user a, at this time, the associated barrages sent by other users can be generated according to the barrage data, and are respectively { … "the computer is good", "next time is certain", "this time is certain", "666" "… }, and in order to facilitate the user a to know whether other users perform operations such as approval, sharing or collection on the video, at this time, the associated barrage to be screened { …" "this time is certain", "next time is fixed" … } meeting the barrage conversion rule can be selected from the associated barrages.

Further, because the number of the associated barrages to be screened is large, if the associated barrages are displayed, the video may be blocked from being normally played, a sub-associated barrage of 1/5 may be extracted from the associated barrages to be screened according to a preset screening policy, and the sub-associated barrage is determined as an initial associated barrage, where the initial associated barrage includes 100 barrages hit the barrage conversion rule. Furthermore, it is determined that 75 of the 100 bullet screens are subjected to operations such as approval, attention and/or sharing through the target bullet screen component when the user sends the bullet screens based on the operation information of the user in the bullet screen data, then the 75 bullet screens are updated at this time, meanwhile, the 25 bullet screens are the bullet screens corresponding to the operations that are not performed when the user sends the bullet screens, the 25 bullet screens are also updated, and then the operation target associated bullet screens corresponding to the 75 bullet screens and the non-operation target associated bullet screens corresponding to the 25 bullet screens are obtained according to the updating result. And finally, displaying the video carrying the operation target associated barrage and the non-operation target associated barrage to the user A, wherein the display effect is as shown in fig. 6.

In summary, in order to facilitate the user to distinguish the operation behaviors of other users, the bullet screen can be updated based on the operation information of the user when the bullet screen sent by other users is shown to the user, so that the user can know the popularity of the multimedia resource conveniently.

The application of the bullet screen display method provided by the present application in a news hotspot display scene is taken as an example to further explain the bullet screen display method in the following with reference to fig. 7. Fig. 7 shows a processing flow chart of a bullet screen display method applied to a news hotspot display scene according to an embodiment of the present application, which specifically includes the following steps:

step S702, receiving a bullet screen to be displayed submitted by a user aiming at the target video.

Step S704, a bullet screen keyword set corresponding to the bullet screen conversion rule created based on the news hotspot is read.

Step S706, the bullet screen to be displayed is matched with bullet screen keywords contained in the bullet screen keyword set, and target bullet screen keywords are determined according to the matching result.

Step S708, obtaining the associated bullet screen keywords associated with the target bullet screen keywords, and converting the bullet screen to be displayed into the target bullet screen corresponding to the associated bullet screen keywords.

Step S710, a bullet screen component related to the bullet screen conversion rule is loaded, and a target bullet screen is added to the bullet screen component to obtain the target bullet screen component.

Step S712, configuring a target barrage component in the target video, and displaying the target video carrying the target barrage component to the user according to the configuration result.

Step S714, detecting whether a touch instruction is received in the display period of the target bullet screen assembly, if yes, performing step S716, and if no, performing step S718.

Step S716, generating a forward bullet screen based on the target bullet screen component, and displaying the target video carrying the forward bullet screen to the user after the display period is finished.

Step S718, generating a negative bullet screen based on the target bullet screen component, and displaying the target video carrying the negative bullet screen to the user after the display period is finished.

Step S720, receiving bullet screen data related to the target video, and generating a related bullet screen based on the bullet screen data.

Step S722, selecting an initial associated bullet screen meeting the bullet screen conversion rule from the associated bullet screens, and generating an operation target associated bullet screen and an unoperated target associated bullet screen according to the operation information corresponding to the initial associated bullet screen.

Step S724, displaying the target video carrying the operation target associated bullet screen and the non-operation target associated bullet screen to the user.

In conclusion, the realization satisfies the mode of the bullet screen of treating the show of bullet screen conversion rule through the conversion, improves the abundant degree of the bullet screen that multimedia resource is associated avoids bullet screen content too single, the effectual experience effect that has improved the user.

Corresponding to the method embodiment, the application further provides an embodiment of a bullet screen display device, and fig. 8 shows a schematic structural diagram of the bullet screen display device provided by the embodiment of the application. As shown in fig. 8, the apparatus includes:

a receiving module 802 configured to receive a bullet screen to be displayed submitted by a user for a multimedia resource;

the conversion module 804 is configured to convert the bullet screen to be displayed into a target bullet screen according to the bullet screen conversion rule under the condition that the bullet screen to be displayed meets a preset bullet screen conversion rule;

a display module 806 configured to display the multimedia resource carrying the target barrage to the user.

In an optional embodiment, the bullet screen display device further includes:

the matching module is configured to determine a bullet screen text of the bullet screen to be displayed and read a bullet screen keyword set corresponding to the bullet screen conversion rule; matching the bullet screen text with bullet screen keywords contained in the bullet screen keyword set; and determining that the bullet screen to be displayed meets the bullet screen conversion rule under the condition that the bullet screen text is determined to be matched with the target bullet screen keywords contained in the bullet screen keyword set according to the matching result.

In an optional embodiment, the conversion module 804 is further configured to:

acquiring related bullet screen keywords related to the target bullet screen keywords; and converting the bullet screen to be displayed into the target bullet screen corresponding to the associated bullet screen keywords.

In an optional embodiment, the presentation module 806 is further configured to:

loading a bullet screen component related to the bullet screen conversion rule, and adding the target bullet screen to the bullet screen component to obtain a target bullet screen component; and configuring the target bullet screen component in the multimedia resources, and displaying the multimedia resources carrying the target bullet screen component to the user according to a configuration result.

loading a bullet screen component associated with the bullet screen conversion rule and a bullet screen picture matched with the associated bullet screen keyword; adding the bullet screen picture and the target bullet screen to the bullet screen assembly to obtain a target bullet screen assembly; and configuring the target bullet screen component in the multimedia resources, and displaying the multimedia resources carrying the target bullet screen component to the user according to a configuration result.

In an optional embodiment, the bullet screen display device further includes:

the detection module is configured to detect whether a touch instruction submitted by the user for the bullet screen component is received in a display period of the target bullet screen component; if so, generating a forward barrage based on the target barrage component, and displaying the multimedia resource carrying the forward barrage to the user after the display period is finished; if not, generating a negative bullet screen based on the target bullet screen component, and displaying the multimedia resource carrying the negative bullet screen to the user after the display period is finished.

displaying forward animation through the target barrage assembly, and displaying the multimedia resource carrying the forward barrage to the user after the forward animation display is finished; the displaying the multimedia resource carrying the negative bullet screen to the user includes: and displaying a negative animation through the target barrage assembly, and displaying the multimedia resource carrying the negative barrage to the user after the negative animation display is finished.

In an optional embodiment, the bullet screen display device further includes:

the judging module is configured to acquire receiving time for receiving the bullet screen to be displayed; judging whether the receiving time meets the preset bullet screen conversion triggering time or not; if so, the conversion module 804 is operated.

In an optional embodiment, the bullet screen display device further includes:

a generation module configured to receive barrage data associated with the multimedia resource; generating associated barrage data based on the barrage data, and selecting an initial associated barrage meeting the barrage conversion rule from the associated barrage; and generating a target associated bullet screen according to the initial associated bullet screen, and displaying the multimedia resource carrying the target associated bullet screen to the user.

In an optional embodiment, the generating module is further configured to:

determining user operation information corresponding to the initial associated barrage according to the barrage data; updating the initial associated barrage based on the user operation information, and obtaining an operation target associated barrage and an unoperated target associated barrage according to an updating result; and generating the target associated bullet screen based on the operation target associated bullet screen and the non-operation target associated bullet screen.

In an optional embodiment, the generating module is further configured to:

determining the sub-associated bullet screens meeting the bullet screen conversion rule in the associated bullet screens as the associated bullet screens to be screened; and screening the sub-associated bullet screens contained in the associated bullet screens to be screened based on a preset bullet screen screening strategy, and generating the initial associated bullet screens according to a screening result.

In an optional embodiment, the bullet screen conversion rule is created by: and creating the bullet screen conversion rule based on the hot news, the festival information and/or the hot keywords.

The application provides a bullet screen display device, under the condition of waiting to demonstrate the bullet screen received the multimedia resource submission in the user to the show, in order to improve the richness of bullet screen to and avoid bullet screen content too single, can predetermine bullet screen conversion rule, work as it satisfies to treat to demonstrate the bullet screen conversion rule, can be based on bullet screen conversion rule will treat that the show bullet screen converts into target bullet screen later has carried to the user's show the multimedia resource of target bullet screen to the realization satisfies the mode of waiting to demonstrate the bullet screen of bullet screen conversion rule through the conversion, improves the richness of the bullet screen that multimedia resource is correlated avoids bullet screen content too single, the effectual user experience effect that has improved.

The foregoing is a schematic solution of the bullet screen display device of this embodiment. It should be noted that the technical solution of the bullet screen display device and the technical solution of the bullet screen display method belong to the same concept, and details of the technical solution of the bullet screen display device, which are not described in detail, can be referred to the description of the technical solution of the bullet screen display method.

Fig. 9 illustrates a block diagram of a computing device 900 provided in accordance with an embodiment of the present application. Components of the computing device 900 include, but are not limited to, a memory 910 and a processor 920. The processor 920 is coupled to the memory 910 via a bus 930, and a database 950 is used to store data.

Computing device 900 also includes access device 940, access device 940 enabling computing device 900 to communicate via one or more networks 960. Examples of such networks include the Public Switched Telephone Network (PSTN), a Local Area Network (LAN), a Wide Area Network (WAN), a Personal Area Network (PAN), or a combination of communication networks such as the internet. Access device 940 may include one or more of any type of network interface (e.g., a Network Interface Card (NIC)) whether wired or wireless, such as an IEEE802.11 Wireless Local Area Network (WLAN) wireless interface, a worldwide interoperability for microwave access (Wi-MAX) interface, an ethernet interface, a Universal Serial Bus (USB) interface, a cellular network interface, a bluetooth interface, a Near Field Communication (NFC) interface, and so forth.

In one embodiment of the present application, the above-described components of computing device 900 and other components not shown in FIG. 9 may also be connected to each other, such as by a bus. It should be understood that the block diagram of the computing device architecture shown in FIG. 9 is for purposes of example only and is not limiting as to the scope of the present application. Those skilled in the art may add or replace other components as desired.

Computing device 900 may be any type of stationary or mobile computing device, including a mobile computer or mobile computing device (e.g., tablet, personal digital assistant, laptop, notebook, netbook, etc.), a mobile phone (e.g., smartphone), a wearable computing device (e.g., smartwatch, smartglasses, etc.), or other type of mobile device, or a stationary computing device such as a desktop computer or PC. Computing device 900 may also be a mobile or stationary server.

When the processor 920 executes the instructions, the steps of the bullet screen display method are implemented.

The above is an illustrative scheme of a computing device of the present embodiment. It should be noted that the technical solution of the computing device and the technical solution of the bullet screen display method belong to the same concept, and details that are not described in detail in the technical solution of the computing device can be referred to the description of the technical solution of the bullet screen display method.

An embodiment of the present application further provides a computer-readable storage medium, which stores computer instructions, and the instructions, when executed by a processor, implement the steps of the bullet screen display method as described above.

The above is an illustrative scheme of a computer-readable storage medium of the present embodiment. It should be noted that the technical solution of the storage medium and the technical solution of the bullet screen display method belong to the same concept, and details that are not described in detail in the technical solution of the storage medium can be referred to the description of the technical solution of the bullet screen display method.

The foregoing description of specific embodiments of the present application has been presented. Other embodiments are within the scope of the following claims. In some cases, the actions or steps recited in the claims may be performed in a different order than in the embodiments and still achieve desirable results. In addition, the processes depicted in the accompanying figures do not necessarily require the particular order shown, or sequential order, to achieve desirable results. In some embodiments, multitasking and parallel processing may also be possible or may be advantageous.

The computer instructions comprise computer program code which may be in the form of source code, object code, an executable file or some intermediate form, or the like. The computer-readable medium may include: any entity or device capable of carrying the computer program code, recording medium, usb disk, removable hard disk, magnetic disk, optical disk, computer Memory, Read-Only Memory (ROM), Random Access Memory (RAM), electrical carrier wave signals, telecommunications signals, software distribution medium, and the like. It should be noted that the computer readable medium may contain content that is subject to appropriate increase or decrease as required by legislation and patent practice in jurisdictions, for example, in some jurisdictions, computer readable media does not include electrical carrier signals and telecommunications signals as is required by legislation and patent practice.

It should be noted that, for the sake of simplicity, the above-mentioned method embodiments are described as a series of acts or combinations, but those skilled in the art should understand that the present application is not limited by the described order of acts, as some steps may be performed in other orders or simultaneously according to the present application. Further, those skilled in the art should also appreciate that the embodiments described in the specification are preferred embodiments and that the acts and modules referred to are not necessarily required in this application.

In the above embodiments, the descriptions of the respective embodiments have respective emphasis, and for parts that are not described in detail in a certain embodiment, reference may be made to related descriptions of other embodiments.

The preferred embodiments of the present application disclosed above are intended only to aid in the explanation of the application. Alternative embodiments are not exhaustive and do not limit the invention to the precise embodiments described. Obviously, many modifications and variations are possible in light of the above teaching. The embodiments were chosen and described in order to best explain the principles of the application and its practical applications, to thereby enable others skilled in the art to best understand and utilize the application. The application is limited only by the claims and their full scope and equivalents.

Claims

1. A bullet screen display method is characterized by comprising the following steps:

and displaying the multimedia resource carrying the target barrage to the user.

2. The bullet screen display method according to claim 1, wherein after the step of receiving the bullet screen to be displayed submitted by the user with respect to the multimedia resource is executed, the method further comprises:

3. The bullet screen display method according to claim 2, wherein said converting the bullet screen to be displayed into the target bullet screen according to the bullet screen conversion rule comprises:

4. The bullet screen display method according to claim 3, wherein said displaying the multimedia resource carrying the target bullet screen to the user comprises:

5. The bullet screen display method according to claim 4, wherein said displaying the multimedia resource carrying the target bullet screen to the user comprises:

6. The bullet screen displaying method according to claim 4 or 5, wherein after the step of displaying the multimedia resource carrying the target bullet screen to the user is executed, the method further comprises:

7. The bullet screen display method according to claim 6, wherein said displaying the multimedia resource carrying the forward bullet screen to the user comprises:

the displaying the multimedia resource carrying the negative bullet screen to the user includes:

8. The bullet screen display method according to claim 1, wherein after the step of receiving the bullet screen to be displayed submitted by the user with respect to the multimedia resource is executed, the method further comprises:

acquiring receiving time for receiving the bullet screen to be displayed;

if so, executing the step of converting the bullet screen to be displayed into the target bullet screen according to the bullet screen conversion rule under the condition that the bullet screen to be displayed meets the preset bullet screen conversion rule.

9. The bullet screen display method according to any one of claims 1 to 8, further comprising:

receiving bullet screen data related to the multimedia resources;

generating associated barrage data based on the barrage data, and selecting an initial associated barrage meeting the barrage conversion rule from the associated barrage;

and generating a target associated bullet screen according to the initial associated bullet screen, and displaying the multimedia resource carrying the target associated bullet screen to the user.

10. The bullet screen display method of claim 9, wherein said generating a target associated bullet screen according to said initial associated bullet screen comprises:

11. The bullet screen display method according to claim 10, wherein said selecting an initial associated bullet screen among said associated bullet screens that satisfies said bullet screen conversion rule comprises:

12. The bullet screen display method according to claim 1, wherein the bullet screen conversion rule is created by:

and creating the bullet screen conversion rule based on the hot news, the festival information and/or the hot keywords.

13. A bullet screen display device, characterized by comprising:

14. A computing device comprising a memory, a processor, and computer instructions stored on the memory and executable on the processor, wherein the processor implements the steps of the method of any one of claims 1-12 when executing the instructions.

15. A computer-readable storage medium storing computer instructions, which when executed by a processor, perform the steps of the method of any one of claims 1 to 12.