WO2018107676A1 - Information interaction method, and data collection method and device - Google Patents

Abstract

Provided are an information interaction method, and a data collection method and device. The method comprises: acquiring a target link corresponding to display information; embedding the target link in a current webpage; acquiring data information from a server corresponding to the target link, and displaying the data information within a pre-set range of the current webpage; after acquiring an action command of a user on the display information within the pre-set range, sending the action command to the server; and receiving response information returned by the server with respect to the action command, and displaying the response information within the pre-set range of the current webpage. The present solution avoids the problems of operation procedure complexity and security reduction caused by page turning when shopping in a third-party website, thereby improving the user experience.

Description

Information interaction method, data collection method and device Technical field

The present invention relates to the field of information processing, and in particular, to an information interaction method, data collection and device.

Background technique

"Business-to-Customer" (B2C) is a model of e-commerce, which is commonly referred to as a commercial retail model for selling products and services directly to consumers. This form of e-commerce is generally based on the online retail industry, mainly through the Internet to carry out online sales activities. B2C means that enterprises provide consumers with a new type of shopping environment through the Internet - online stores, consumer online shopping, online payment and other consumer behavior.

Online sales have the advantages of convenience, low cost, etc., but the disadvantage is that the product cannot be directly experienced. In order to facilitate the user to intuitively feel the product, image display through pictures, videos and the like has become the main means of online sales. The network video used therein refers to a video file that is provided by a network video service provider and can be played live or on-demand in streaming media. Network video generally requires a separate player. The file format is mainly based on the FLV streaming media format where P2P technology occupies less client resources. Key technologies involved in network video include audio and video codec technology, network transmission technology, multi-point processing unit and embedded technology. Network video can be used in video conferencing, video telephony, video chat, video on demand, security systems, remote deployment, remote technical support and teaching.

E-commerce companies use video to show products to users in the sale of goods, such as Taobao and Youku's "Amoy Video Watching and Buying" platform adds a floating layer on the upper layer of the video player. Users can click on the button or link on the floating layer to jump from the video page to the product. The shop page on Taobao, then make a purchase. In addition, iQiyi brings Jingdong to “see and buy while watching”. When the product appears in the picture, it will send a reminder to the audience through floating frequency, viewpoint, e-commerce page, etc., and divert it to the shopping interface.

The above method is to add a jump link or a floating slice type advertisement to achieve the effect of guiding shopping on the original video platform, or to add a video as a product description on the original shopping platform to increase the display form of the product. Generally speaking, this form of platform background is separated and has to configure some data of videos and commodities by itself. The transaction process also needs to jump out of the current page to complete the shopping process on the third party page. This will introduce the corresponding product chain, which will cause the original video platform and e-commerce platform to no longer show the purity of the business. Excessive introduction of links and imperfect embedded content not only lead to cumbersome shopping process, but also difficult management of the background. It also makes the user experience poor, because the jump of the link will also cause the user to question the security and authenticity of the shopping webpage.

Summary of the invention

Therefore, the technical problem to be solved by the present invention is that when the online shopping in the prior art is embedded in other third-party websites, the user still needs to jump back to the original webpage after entering, which makes the process cumbersome, difficult to manage, and poor in security performance.

To this end, the present invention provides an information interaction method, including the steps of: acquiring a target link corresponding to the display information; embedding the target link in the current webpage; and obtaining data information from a server corresponding to the target link, The data information is displayed within a preset range of the current webpage; acquiring an action instruction that the user displays the information in the preset range, sending the action instruction to the server; and receiving the response information returned by the server for the action instruction In the The response information is displayed within the preset range of the previous web page.

Preferably, the target link is preset for the current webpage.

Preferably, the data information includes one or more of product video information, picture information, introduction information, purchase information, and order information.

The present invention also provides a data collection method, including: acquiring video information and description information thereof; acquiring commodity information; searching for the target commodity information related to the description information in the commodity information according to the description information; Correlation relationship between the video information and the target merchandise information; generating a target link according to the target merchandise information and a video associated with the target merchandise information.

Preferably, the description information includes one or more of a keyword, a user comment, and text information acquired from the video by a text recognition method.

In addition, the present invention further provides an information interaction apparatus, including: a link obtaining unit, configured to acquire a target link corresponding to the display information; an embedding unit, configured to embed the target link in the current webpage; and a display unit, configured to Obtaining the data information in the server corresponding to the target link, and displaying the data information in a preset range of the current webpage; the action obtaining unit is configured to acquire an action instruction of the user to display the information in the preset range, The action instruction is sent to the server; the response unit is configured to receive the response information returned by the server for the action instruction, and display the response information within the preset range of the current webpage.

Preferably, the target link is preset for the current webpage.

Preferably, the data information includes product video information, picture information, introduction information, and purchase Buy one or more of the information and order information.

In addition, the present invention further provides a data collecting apparatus, comprising: a video information acquiring unit, configured to acquire video information and description information thereof; a commodity information acquiring unit, configured to acquire commodity information; and a searching unit, configured to The description information searches for the target product information related to the description information in the commodity information; an association unit is configured to establish an association relationship between the video information and the target commodity information; and a link generation unit configured to use the target The product information and the video generation target link associated with the target product information.

Preferably, the description information includes one or more of a keyword, a user comment, and text information acquired from the video by a text recognition method.

The technical solution of the present invention has the following advantages:

The present invention provides an information interaction method for a webpage of a network terminal. The method includes acquiring a target link corresponding to the display information, embedding the target link in the current webpage, and then from the server corresponding to the target link. Obtaining data information, and displaying the data information within a preset range of the current webpage. When the user operates the information in the area, the action instruction is sent to the server after the user obtains the action instruction for displaying the information in the preset range; the server obtains the corresponding information according to the action instruction and returns the information to the server. The webpage terminal displays the response information within the preset range of the current webpage after receiving the response information returned by the server for the action instruction. In this solution, after the target link information is inserted into the third-party website, all operations are displayed and responded to in the third-party website, and the user operation can be completed without jumping to other pages, thereby avoiding the prior art shopping on the third-party website. The problem of complicated operation flow and reduced security caused by page jumps improves the user experience.

2. The present invention also provides a data collection method for a server, a video data and a quotient Automatically correlating product information, the method comprising: acquiring video information and description information thereof, and acquiring product information; and then searching for the target product information related to the description information in the product information according to the description information; and then establishing The association relationship between the video information and the target product information; finally, the target link is generated according to the target product information and the video having an associated relationship with the target product information. In this solution, a large number of videos and product information can be automatically associated, one video can be associated with multiple products, and one product can also be associated with multiple videos, and multiple videos associated with the product can be obtained as a connection for the desired website. Provided, thereby increasing the speed of processing massive data on the server side.

DRAWINGS

In order to more clearly illustrate the specific embodiments of the present invention or the technical solutions in the prior art, the drawings to be used in the specific embodiments or the description of the prior art will be briefly described below, and obviously, the attached in the following description The drawings are some embodiments of the present invention, and those skilled in the art can obtain other drawings based on these drawings without any creative work.

1-1 is a flowchart of a specific example of an information interaction method in Embodiment 1 of the present invention;

1-2 is a schematic diagram of a video player in Embodiment 1 of the present invention;

2 is a flowchart of a specific example of a data collection method in Embodiment 2 of the present invention;

3 is a flowchart of a specific example of an information interaction apparatus in Embodiment 3 of the present invention;

4 is a flowchart of a specific example of a data collection device in Embodiment 4 of the present invention;

detailed description

The technical solution of the present invention will be clearly and completely described below with reference to the accompanying drawings, obviously, The described embodiments are a part of the embodiments of the invention, and not all of the embodiments. All other embodiments obtained by those skilled in the art based on the embodiments of the present invention without creative efforts are within the scope of the present invention.

In the description of the present invention, it is to be noted that the terms "center", "upper", "lower", "left", "right", "vertical", "horizontal", "inside", "outside", etc. The orientation or positional relationship of the indications is based on the orientation or positional relationship shown in the drawings, and is merely for the convenience of the description of the invention and the simplified description, rather than indicating or implying that the device or component referred to has a specific orientation, in a specific orientation. The construction and operation are therefore not to be construed as limiting the invention. Moreover, the terms "first," "second," and "third" are used for descriptive purposes only and are not to be construed as indicating or implying relative importance.

In the description of the present invention, it should be noted that the terms "installation", "connected", and "connected" are to be understood broadly, and may be fixed or detachable, for example, unless otherwise explicitly defined and defined. Connection, or integral connection; may be mechanical connection or electrical connection; may be directly connected, may also be indirectly connected through an intermediate medium, or may be internal communication of two components, may be wireless connection, or may be wired connection. The specific meaning of the above terms in the present invention can be understood in a specific case by those skilled in the art.

Further, the technical features involved in the different embodiments of the present invention described below may be combined with each other as long as they do not constitute a conflict with each other.

Example 1

In this embodiment, an information interaction method is provided, which is used in a third-party webpage of a network terminal, and the corresponding display information in the required target link is embedded in the third-party webpage by using the method, without jumping back to the original URL. The third-party webpage completes all the operations of the user. The flowchart of the method is as shown in Figure 1-1, and includes the following steps:

S11. Obtain a target link corresponding to the display information. The target link is preset by the server corresponding to the original website for the current third-party webpage. For the specific setting method, see Embodiment 2.

S12. Embed the target link in the current webpage. Embed the target link in the html page source code of the third-party page. For example, the original web page is a shopping website, and the third party website is a game website, by embedding the target link into the source code of the third web website. Reserve a display area range in the source code of the third-party website, where the above target link is embedded.

S13. Obtain data information from a server corresponding to the target link, and display the data information in a preset range of the current third-party webpage.

After the embedding is completed, when the third-party website is run again, the information of the original webpage embedded with the link will be displayed within the preset range of the page, and thus the third-party website with the original website information is generated. In one mode, the data information includes one or more of product video information, picture information, introduction information, purchase information, and order information.

For example, in a video player, the left side is a video playing interface, and the right side is the product information corresponding to the video playing interface. The video player is an area preset in a third-party webpage, and all information in the area is from a server corresponding to the target link, not a server corresponding to the third-party webpage. Specifically, as shown in Figures 1-2, an embodiment of simultaneously playing video and merchandise transactions within a video player is shown. Among them, the video area 102 is responsible for video playback, and the product area 103 is responsible for commodity transactions. Correspondingly, the product area 103 corresponds to the main flow interface of the commodity transaction, and according to different transaction processes, the corresponding data will be captured from the storage server data processed by the logic engine. During the merchandising process, interactions on the interface guide the user through the process.

S14. Acquire an action instruction that the user displays information in the preset range, and the action instruction Order to send to the server.

When the user operates in the video player area, the http request is sent directly to the server corresponding to the target link, for example, the user performs an operation of browsing the product or purchasing the product, and the information is returned to the target link. The server processes it. After receiving the information, the server sends a response and sends the response to the preset range of the third-party webpage for display.

S15. Receive response information returned by the server for the action instruction, and display the response information within the preset range of the current webpage.

After the third-party web page receives the information returned by the server, it displays within the above preset range. For the user, the information that they see is displayed in the third-party webpage. There is no jump of any page, but in fact, the data in the preset area is from the original website or the target link. Server, there is no data interaction with the server of the third-party webpage, but the user does not feel the data transformation, so the user experience is better, because the third-party website has mutual authorization with the original website when establishing the link, Its security is also guaranteed.

In this solution, after the target link information is inserted into the third-party website, all operations are displayed and responded to in the third-party website, and the user operation can be completed without jumping to other pages, thereby avoiding the prior art shopping on the third-party website. The problem of complicated operation flow and reduced security caused by page jumps improves the user experience.

Example 2:

In this embodiment, a data collection method is provided, which is used in a server to match and correspond to a large amount of video and commodity data, thereby implementing fast data processing. The flowchart is as shown in FIG. 2, and the method includes:

S21. Obtain video information and description information thereof. A large amount of video information is stored in the database. Since the video information is set at the time of uploading, the corresponding keyword is set. In addition, when the user browses the video, comments and annotations are also performed, and the text information in the video can also be extracted. The description information herein includes one or more of a keyword, a user comment, and text information acquired from a video by a text recognition method.

S22. Obtain product information. Product information is product information that needs to be sold, provided by the merchant, introduction, price, etc. of the product.

S23. Search for the target commodity information related to the description information in the commodity information according to the description information.

When there are many video information and product information, how to establish a relationship becomes a key technology. Some important factors in the video are recorded in the description information of the video, so the related videos and products are found by comparing the description information of the video with the product information.

S24. Establish an association relationship between the video information and the target commodity information. Associate related videos and products, one video can be associated with multiple different products, and one product can also be associated with multiple videos.

S25. Generate a target link according to the target product information and the video that is associated with the target product information.

After the association between the video and the product is established, the target link is generated as needed, for example, by selling a fixed item, and all the videos of the item can be associated with each other to generate a target link for display on the third-party website; If a series of items is sold, displayed in one video or multiple videos, a link including the plurality of videos and multiple items is generated for use by a third party website.

In this solution, a large number of videos and product information can be automatically associated, one video can be associated with multiple products, and one product can also be associated with multiple videos, and multiple videos associated with the product can be obtained as a connection for the desired website. Provided, thereby increasing the speed of processing massive data on the server side.

Example 3:

In this embodiment, an information interaction device is provided. The structural block diagram is as shown in FIG. 3, and includes:

The link obtaining unit 31 is configured to acquire a target link corresponding to the display information.

The embedding unit 32 is configured to embed the target link in the current webpage.

The display unit 33 is configured to obtain data information from a server corresponding to the target link, and display the data information within a preset range of the current webpage.

The action obtaining unit 34 is configured to acquire an action instruction that the user displays information in the preset range, and send the action instruction to the server.

The response unit 35 is configured to receive the response information returned by the server for the action instruction, and display the response information within the preset range of the current webpage.

The target link is preset for the current webpage. The data information includes one or more of product video information, picture information, introduction information, purchase information, and order information.

Example 4:

The embodiment provides a data collection device. The block diagram of the structure is as shown in FIG. 4, and includes:

The video information obtaining unit 41 is configured to acquire video information and description information thereof.

The product information obtaining unit 42 is configured to acquire the product information.

The searching unit 43 is configured to search, in the item information, the target item information related to the description information according to the description information.

The association unit 44 is configured to establish an association relationship between the video information and the target commodity information.

The link generation unit 45 is configured to generate a target link according to the target item information and the video having an association relationship with the target item information.

The description information includes one or more of a keyword, a user comment, and text information acquired from a video by a text recognition method.

Those skilled in the art will appreciate that embodiments of the present invention can be provided as a method, system, or computer program product. Accordingly, the present invention may take the form of an entirely hardware embodiment, an entirely software embodiment, or a combination of software and hardware. Moreover, the invention can take the form of a computer program product embodied on one or more computer-usable storage media (including but not limited to disk storage, CD-ROM, optical storage, etc.) including computer usable program code.

The present invention has been described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (system), and computer program products according to embodiments of the invention. It will be understood that each flow and/or block of the flowchart illustrations and/or FIG. These computer program instructions can be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing device to produce a machine for the execution of instructions for execution by a processor of a computer or other programmable data processing device. Means for implementing the functions specified in one or more of the flow or in a block or blocks of the flow chart.

The computer program instructions can also be stored in a computer readable memory that can direct a computer or other programmable data processing device to operate in a particular manner, such that the instructions stored in the computer readable memory produce an article of manufacture comprising the instruction device. The apparatus implements the functions specified in one or more blocks of a flow or a flow and/or block diagram of the flowchart.

These computer program instructions can also be loaded onto a computer or other programmable data processing device such that a series of operational steps are performed on a computer or other programmable device to produce computer-implemented processing for execution on a computer or other programmable device. The instructions provide steps for implementing the functions specified in one or more of the flow or in a block or blocks of a flow diagram.

It is apparent that the above-described embodiments are merely illustrative of the examples, and are not intended to limit the embodiments. Other variations or modifications of the various forms may be made by those skilled in the art in light of the above description. There is no need and no way to exhaust all of the implementations. Obvious changes or variations resulting therefrom are still within the scope of the invention.

Claims (10)

1. An information interaction method, comprising the steps of:

   Obtaining a target link corresponding to the displayed information;

   Embedding the target link in the current web page;

   Obtaining data information from a server corresponding to the target link, and displaying the data information within a preset range of the current webpage;

   Obtaining, by the user, an action instruction for displaying information in the preset range, and sending the action instruction to the server;

   Receiving the response information returned by the server for the action instruction, displaying the response information within the preset range of the current webpage.
2. The information interaction method according to claim 1, wherein the target link is preset for the current web page.
3. The information interaction method according to claim 1 or 2, wherein the data information comprises one or more of product video information, picture information, introduction information, purchase information, and order information.
4. A data collection method, comprising:

   Obtain video information and description information thereof;

   Obtain product information;

   Searching, in the commodity information, target commodity information related to the description information according to the description information;

   Establishing an association relationship between the video information and the target commodity information;

   A target link is generated based on the target item information and a video associated with the target item information.
5. The method according to claim 4, wherein the description information comprises one or more of a keyword, a user comment, and text information acquired from the video by a text recognition method.
6. An information interaction device, comprising:

   a link obtaining unit, configured to acquire a target link corresponding to the display information;

   An embedding unit, configured to embed the target link in a current webpage;

   a display unit, configured to acquire data information from a server corresponding to the target link, and display the data information in a preset range of the current webpage;

   The action obtaining unit is configured to acquire an action instruction that the user displays information in the preset range, and send the action instruction to the server;

   The response unit is configured to receive response information returned by the server for the action instruction, and display the response information within the preset range of the current webpage.
7. The information interaction device according to claim 1, wherein the target link is preset for the current web page.
8. The information interaction device according to claim 6 or 7, wherein the data information comprises one or more of product video information, picture information, introduction information, purchase information, and order information.
9. A data collection device, comprising:

   a video information acquiring unit, configured to acquire video information and description information thereof;

   a commodity information obtaining unit, configured to obtain commodity information;

   a search unit, configured to search, in the commodity information, target commodity information related to the description information according to the description information;

   An association unit, configured to establish an association relationship between the video information and the target commodity information;

   a link generation unit configured to generate a target link according to the target item information and a video having an association relationship with the target item information.
10. The apparatus according to claim 9, wherein said description information comprises one or more of a keyword, a user comment, and text information acquired from a video by a text recognition method.

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