CN112770187A - Shop data processing method and device - Google Patents
Shop data processing method and device Download PDFInfo
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- CN112770187A CN112770187A CN202011538646.7A CN202011538646A CN112770187A CN 112770187 A CN112770187 A CN 112770187A CN 202011538646 A CN202011538646 A CN 202011538646A CN 112770187 A CN112770187 A CN 112770187A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/482—End-user interface for program selection
- H04N21/4826—End-user interface for program selection using recommendation lists, e.g. of programs or channels sorted out according to their score
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/485—End-user interface for client configuration
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/85—Assembly of content; Generation of multimedia applications
- H04N21/858—Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot
- H04N21/8586—Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot by using a URL
Abstract
The application discloses a shop data processing method, which comprises the following steps: displaying a video shop page of a target shop corresponding to the specific entrance; the video shop page comprises a video area for displaying video data associated with the target shop and a shop card area for displaying a shop identification of the target shop; acquiring information of a recommended object of the target shop, and displaying the recommended object in the object card area; displaying information of an object associated with the recommended object in response to a triggering instruction for the object card area; detecting information of a first operation gesture on the shop card area, and displaying a basic shop page of the target shop according to the information of the first operation gesture; the base store page is used for displaying the store information of the target store in a base store style. By adopting the method, the user flow and the retention rate are improved.
Description
Technical Field
The application relates to the technical field of data processing, in particular to a shop data processing method, device and equipment.
Background
With the development of the internet, it has become a common consuming mode for internet users to obtain needed commodities through network shops opened by merchants. The existing network stores lay on store pages to display marketing activity information, classified commodity information and commodity information of the stores, and generally conduct user guidance through means of preferential information distribution, live-broadcast delivery and the like. However, it is difficult to create a store-and-ship user mind by only issuing the offer information, and it is difficult to ensure a user retention rate. Live tape delivery is limited by live anchor resource constraints and time constraints, and it is difficult to provide video content carrying richer information to attract user traffic.
Therefore, how to provide a video content-based shop solution to improve user traffic and retention rate is a problem to be solved.
Disclosure of Invention
According to the shop data processing method provided by the embodiment of the application, the user flow and the retention rate are improved through a more reasonable shop scheme based on video content.
The embodiment of the application provides a shop data processing method, which comprises the following steps: responding to a page loading instruction associated with a specific entrance, and displaying a video shop page of a target shop corresponding to the specific entrance; the video shop page comprises a video area for displaying video data associated with the target shop and a shop card area for displaying a shop identification of the target shop; acquiring information of a recommendation object of the target store, associating the information of the recommendation object with an object card area contained in a video area of the video store page, and displaying the recommendation object in the object card area; displaying information of an object associated with the recommended object in response to a triggering instruction for the object card area; detecting information of a first operation gesture on the shop card area, and displaying a basic shop page of the target shop according to the information of the first operation gesture; the base store page is used for displaying the store information of the target store in a base store style.
Optionally, the presenting a video area of video data associated with the target store includes: displaying one or more video tabs in the video area, wherein each video tab is associated with a different video category, and the tab area corresponding to each video tab is used for displaying video data of the video category associated with the video tab; the method further comprises the following steps: detecting a tab switching instruction to the one or more video tabs, and presenting video data of a video category associated with the selected video tab in response to the tab switching instruction.
Optionally, the method further includes: responding to a playing instruction of a target video in the video data, and playing the target video; receiving user behavior information of a user, and associating evaluation information or bullet screen information corresponding to the user behavior information with the target video; and acquiring and displaying evaluation information and/or bullet screen information which is pushed by the platform and is associated with the target video.
Optionally, the method further includes: acquiring a video category to which the played target video belongs, acquiring a recommendation object associated with the video category, and taking the recommendation object as a recommendation object displayed in the object card area; and/or acquiring a recommendation object associated with the target video as the recommendation object displayed in the object card area.
Optionally, the method further includes: and detecting information of a second operation gesture on the video area, and switching played video data according to the information of the second operation gesture.
Optionally, the detecting information of the second operation gesture on the video area includes: detecting a leftward swipe or a rightward swipe in the video area; the method comprises the following steps: if the current video data corresponding to the leftward sliding or the rightward sliding is determined to be the last video in the video data sequentially arranged in the video area, triggering to acquire and display a secondary page of the video shop page; the secondary page is used for displaying information of backtracking images of the target shop, which are related to videos.
Optionally, the method further includes: detecting information of a third operation gesture on the basic shop page, and displaying the video shop page of the target shop according to the information of the third operation gesture; the operation direction of the third operation gesture and the operation direction of the first operation gesture are opposite to each other.
Optionally, the specific portal is a portal corresponding to the target store and formed for a content browsing link; the content browsing link is a link that can browse video data associated with a store; the displaying the video shop page of the target shop corresponding to the specific entrance in response to the page loading instruction associated with the specific entrance comprises the following steps: and loading the video shop page in response to the page loading instruction, and playing a recommended video in the video data associated with the target shop in a video area of the video shop page.
Optionally, the method further includes: detecting a first page loading instruction associated with a first entrance, and displaying a basic shop page of the target shop; the first entrance is an entrance corresponding to the target shop and formed aiming at a platform trading link; the basic shop page displays shop identification of the target shop, object classification data associated with the target shop and object data associated with the object classification data.
Optionally, the specific portal includes a video cover image corresponding to the target store; the displaying the video shop page of the target shop corresponding to the specific entrance in response to the page loading instruction associated with the specific entrance comprises the following steps: acquiring a video identification associated with the video cover image; acquiring a video tab corresponding to the video category associated with the video identifier; and displaying the tab area corresponding to the video tab as the first screen of the video shop page.
Optionally, the method further includes: and carrying out top setting display on the video data identified by the video identification in the first screen.
Optionally, the method further includes: detecting screen display attributes of a device for playing video data associated with the targeted store, the screen display attributes including at least one of: screen size, screen orientation, and resolution; and receiving a playing instruction aiming at a target video in the video data, and adapting the target video to the video data which is suitable for the screen display attribute and playing.
Optionally, the displaying the recommended object in the object card area includes: and overlapping the information of the recommended object on the upper layer of the video data played in the video area in the object card area, and displaying the information in a semitransparent mode.
Optionally, the video shop page is a shop page generated according to a video shop template corresponding to the industry information of the target shop; the video shop template is used for bearing at least one of the following shop video attribute information: a first predetermined number of video categories, a second predetermined number of video data that each video category may be associated with, and a recommendation object that each video category may be associated with.
Optionally, the playing information of the recommended object is pre-inserted into a video stream corresponding to the video data; the method comprises the following steps: and during the playing of the video data, displaying the recommended object according to the pre-inserted playing information.
An embodiment of the present application further provides a store data processing apparatus, including: the video shop page unit is used for responding to a page loading instruction associated with a specific entrance and displaying a video shop page of a target shop corresponding to the specific entrance; the video shop page comprises a video area for displaying video data associated with the target shop and a shop card area for displaying a shop identification of the target shop; a recommendation object unit, configured to acquire information of a recommendation object of the target store, associate the information of the recommendation object with an object card area included in a video area of the video store page, and display the recommendation object in the object card area; the object display unit is used for detecting a trigger instruction for the object card area and displaying information of an object associated with the recommended object in response to the trigger instruction; the shop page switching unit is used for detecting information of a first operation gesture on the shop card area and displaying a basic shop page of the target shop according to the information of the first operation gesture; the base store page is used for displaying the store information of the target store in a base store style.
An embodiment of the present application further provides an electronic device, including: a memory, and a processor; the memory is used for storing a computer program, and the computer program is executed by the processor to execute the method provided by the embodiment of the application.
The embodiment of the present application further provides a storage device, in which a computer program is stored, and the computer program is executed by the processor to perform the method provided in the embodiment of the present application.
Compared with the prior art, the method has the following advantages:
according to the shop data processing method, the shop data processing device and the shop data processing equipment, the video shop page of the target shop corresponding to the specific entrance is displayed; the video shop page comprises a video area for displaying video data associated with the target shop and a shop card area for displaying a shop identification of the target shop; acquiring information of a recommended object of the target shop, displaying the information in the object card area, responding to a trigger instruction of the object card area, and displaying information of an object associated with the recommended object; detecting information of a first operation gesture on the shop card area, and displaying a basic shop page of the target shop; the base store page is used for displaying the store information of the target store in a base store style. The special video content can be provided for the user through the video shop page, and the video content can bear richer information, so that the user flow can be attracted. Through recommending other objects that the object guides to the target shop, can provide the shopping guide link by the video page, promote transaction efficiency. Therefore, the user traffic and the retention rate can be improved through the shop video page based on the video content. Furthermore, the video shop pages and the basic shop pages are fused, immersive video experience is provided for a user, the two shop pages are switched through operation gestures, the user can obtain more comprehensive information, and meanwhile, switching can be performed without page jumping.
Drawings
FIG. 1 is a schematic diagram of a system environment for a method provided by an embodiment of the present application;
FIG. 2 is a process flow diagram of a store data processing method according to a first embodiment of the present application;
FIG. 2A is a schematic diagram illustrating a switching between a video page of a store and a basic page of the store according to a first embodiment of the present application;
FIG. 3 is a process flow diagram of another store data processing method according to the first embodiment of the present application;
FIG. 4 is a schematic view of a store data processing apparatus according to a second embodiment of the present application;
fig. 5 is a schematic diagram of an electronic device provided in the present application.
Detailed Description
In the following description, numerous specific details are set forth in order to provide a thorough understanding of the present application. This application is capable of implementation in many different ways than those herein set forth and of similar import by those skilled in the art without departing from the spirit of this application and is therefore not limited to the specific implementations disclosed below.
The embodiment of the application provides a shop data processing method and device, electronic equipment and storage equipment. The following examples are individually set forth.
For ease of understanding, a system environment for the method provided by the embodiments of the present application is first presented. Referring to FIG. 1, a system environment is shown that includes: platform 101, entity object 102, user 103. The platform 101 provides a web store template to an entity object, receives store attribute information provided by the entity object, and generates a web store for the entity object. And the user requests to acquire the object in the network shop from the entity object through the platform transaction link. The platform trading link is a link formed by trading nodes involved in a trading process from a user initiating a trading request to an entity object in a network shop to the object being acquired. The platform trade link is accessible through a portal formed for the platform trade link. The entity object is an entity which provides the actual object for the user according to the transaction information in the platform transaction link. For example, the entity object is a merchant and the object is a commodity. The entity object 102 is an electronic device used by the entity object, receives store attribute information input by the entity object, and provides the platform with store attribute information of a web store for generating the entity object according to a web store template. The network shop template comprises at least one of a video shop template and a basic shop template. The base store template is a store template used to generate a base store page. The basic store page is a store page displayed in a basic store style, such as an existing network store style, and generally includes a store identifier, store marketing activity information displayed on a first screen, object classification information, object information, and the like. The video store template is a template for generating a video store page. The video data associated with the network shop of the entity object is displayed in the main area of the first screen of the video shop page, and the video data can be automatically played on the first screen after a user opens the video shop page. The video data can also be displayed on the video shop page in a classified mode. For example, the video category information, the video information, and the playing video information are presented in the video area. The user 103 is an electronic device used by the user, receives behavior information of the user, requests the platform to load a video store page or a basic store page according to the behavior information of the user, and switches between the video store page and the basic store page according to gesture information of the user. And switching between the video data of the same video category displayed on the video shop page and/or switching between the video categories according to the gesture information of the user. An object card area is arranged in a video area of a video shop page, and a recommendation object associated with each played video data and/or a video category corresponding to each played video data is displayed through the object card area; receiving operation aiming at the recommended objects displayed in the object card area, displaying all objects in the network shop of the entity objects or displaying the objects associated with the recommended objects, and enabling the user to trade the needed objects in the platform trading link.
The shop data processing method provided by the embodiment of the application provides the video shop page and the switching between the video shop page and the basic shop page, so that rich shopping guide information is provided based on video content, and the user flow and the user retention rate are improved.
A store data processing method according to a first embodiment of the present application will be described below with reference to fig. 2. The shop data processing method shown in fig. 2 includes: step S201 to step S204.
Step S201, responding to a page loading instruction associated with a specific entrance, and displaying a video shop page of a target shop corresponding to the specific entrance; the video store page includes a video area for presenting video data associated with the target store and a store card area for presenting a store identification of the target store.
In this embodiment, the target store is a store that provides target information in a transaction link of a platform. The network shop is a network shop corresponding to the entity object, and the network shop refers to an online carrier of the shop. The target shop comprises a video shop page which can be displayed on a client application, for example, a video shop page corresponding to a shop is displayed on an electronic device provided with the client application corresponding to the platform or an electronic device supporting an applet corresponding to the platform. Preferably, the video area and the store card area are provided in a main body portion of the video store page. The store card area can be used for displaying information of a target store, specifically displaying a store identification. The store identification includes, but is not limited to, information such as a store name, a store number, etc. The store card area can also be used for displaying the contents of evaluation information, store positions, store qualification information, general introduction information of stores and the like of the stores. The video area may present and play video data associated with the targeted store.
In this embodiment, the video data in the video area can be classified and/or presented in layers. In implementation, the video data associated with the target store can be displayed in a classified manner through the navigation bar component, and the video data can also be displayed in a classified and hierarchical manner through the label page. For example, a plurality of video tabs are displayed in a video area, each tab identified by the video tab contains one or more video data of one category, and the video data of different tabs are displayed through switching operation of the video tabs; and detecting the selection operation of the video data in the tab area corresponding to the video tab, and playing the selected video. For another example, by performing a classified presentation of video data in a video area through a navigation bar component, each navigation item in the navigation bar can be associated to a secondary page, and different categories of video data are presented in each secondary page. In one embodiment, the presenting a video area of video data associated with the targeted store comprises: displaying one or more video tabs in the video area, wherein each video tab is associated with a different video category, and the tab area corresponding to each video tab is used for displaying video data of the video category associated with the video tab; correspondingly, the method further comprises the following steps: detecting a tab switching instruction to the one or more video tabs, and presenting video data of a video category associated with the selected video tab in response to the tab switching instruction.
In this embodiment, the video store page is a store page generated according to a video store template corresponding to industry information of the target store; the video shop template is used for bearing at least one of the following shop video attribute information: a first predetermined number of video categories, a second predetermined number of video data that each video category may be associated with, and a recommendation object that each video category may be associated with. The video data associated with the targeted store may be a video selected and/or provided for a physical object corresponding to the targeted store. In practice, when the target shop is created by a physical object or a video shop page is created for the target shop, video data and/or selected video data can be uploaded according to the shop video attribute items preset in the video shop template, and the video data can also be uploaded and/or selected when the video shop page is managed and edited. And the preset shop video attribute items of the video shop template are used for bearing shop video attribute information of the video shop. The store video attribute refers to description information of video content for a store, such as information of a video category, the number of video categories, the number of video data that can be associated with each video category, a video identifier, a format of the video data, and the like. The video category may be represented using a video category keyword and/or a video category ID. The video identification may include at least one of the following information: video name keywords, video numbers, video IDs, video link addresses. The video link address can be a video link address automatically generated by a platform when the entity object uploads video data, or a link address which is specified by the entity object and can acquire video data. The video shop template can also be a video shop template determined according to the industry information of the entity object. Different industries may correspond to different video store templates. Different video display levels can be defined in different video shop templates, and each video display level can correspond to one video type. When hierarchical presentation of video types is realized based on tab pages (namely tab pages), video data in each video type is presented in a region of one tab page in a centralized manner, a tab of each tab page presents video type keywords, and each tab is a video tab. For example, a restaurant industry video store template may include the following tab pages: environment, sign, story (or rating). The label page of the video shop template of the medical and aesthetic industry can comprise: store general introduction, case, evaluation. Tab page of video store template for life service industry: environment, craftsman, evaluation. In implementation, the entity object uploads the industry information of the target shop to the platform, and the platform determines the video shop template of the target shop according to the industry information.
In this embodiment, the method further includes receiving input information of the user on the played video data, for example, receiving approval information and/or inputting barrage information. Of course, information pushed by the platform and associated with the video currently played in the video area, such as rating information and/or barrage information, may also be received. The method specifically comprises the following steps: responding to a playing instruction of a target video in the video data, and playing the target video; receiving user behavior information of a user, and associating evaluation information or bullet screen information corresponding to the user behavior information with the target video; and acquiring and displaying evaluation information and/or bullet screen information which is pushed by the platform and is associated with the target video.
In this embodiment, the method further includes detecting an operation gesture, and switching between a video store page of the target store and other specific pages according to the detected operation gesture, or switching a video played in the video area. And the information of the first operation gesture is used for switching between the video shop page and other specific pages. And the information of the second operation gesture is used for switching the played video. The method specifically comprises the following steps: and detecting information of a second operation gesture on the video area, and switching played video data according to the information of the second operation gesture. Wherein the detecting information of the second operation gesture on the video area comprises: detecting a leftward swipe or a rightward swipe in the video area; the method comprises the following steps: if the current video data corresponding to the leftward sliding or the rightward sliding is determined to be the last video in the video data sequentially arranged in the video area, triggering to acquire and display a secondary page of the video shop page; the secondary page is used for displaying information of backtracking images of the target shop, which are related to videos. For example, the secondary page is an album window of the target store, and images associated with the target store can be backtracked and displayed. The videos can be switched and played through the left-right sliding gesture, and the videos can show the shop environment in the videos which can be switched and played left and right. When the video playing of the shop environment is displayed, the reservation cards associated with the shop are displayed for the user to directly perform reservation operations. Accordingly, the video representing the store environment is configured to be associated with the store order module.
In this embodiment, the method further includes performing video version adaptation on the played video. The video version refers to the horizontal version or vertical version of video playing and the corresponding size scale information. Specifically, the screen display attribute of the equipment for playing the video data associated with the target shop is detected, wherein the screen display attribute comprises at least one of the following attributes: screen size, screen orientation, and resolution; and receiving a playing instruction aiming at a target video in the video data, and adapting the target video to the video data which is suitable for the screen display attribute and playing. Therefore, the video played in the video area can be played in a more reasonable mode, and the played video with higher quality attracts users to keep.
Step S202, acquiring information of a recommendation object of the target store, associating the information of the recommendation object with an object card area contained in a video area of the video store page, and displaying the recommendation object in the object card area.
In this embodiment, the method further includes displaying a recommendation object of the target store in the video area. The recommended object can be an object recommended for a certain video category, and can also be an object recommended for a certain video. The method specifically comprises the following steps: acquiring a video category to which the played target video belongs, acquiring a recommendation object associated with the video category, and taking the recommendation object as a recommendation object displayed in the object card area; and/or acquiring a recommendation object associated with the target video as the recommendation object displayed in the object card area. Wherein, the recommendation object can be created by the entity object or manage and edit the selected object in the video shop page. Presentation of the recommended objects may appeal to the user. Further, the displaying the recommended object in the object card area includes: and overlapping the information of the recommended object on the upper layer of the video data played in the video area in the object card area, and displaying the information in a semitransparent mode. The corresponding recommended objects can be displayed in the video playing process, the video content is fully displayed, the recommended objects related to the video content can improve the behavior probability of triggering the recommended objects by the user, and therefore the user conversion rate of converting the video browsing user into the actual user is improved.
In this embodiment, the information presentation of the recommendation object may not be limited to step S202, but the information of the recommendation object is inserted into the video data in advance according to a preset pattern. Specifically, the playing information of the recommended object is inserted into a video stream corresponding to the video data in advance; the method comprises the following steps: and during the playing of the video data, displaying the recommended object according to the pre-inserted playing information. For example, when the entity object uploads video data which can be played in a video area of a video shop page to the platform, a recommendation object is selected for the video data, the position of the video data on a playing time axis and a spatial position superposed on a video frame corresponding to a time position are set, the platform acquires the video frame within a preset time length, the picture and the text information to be inserted are superposed with the video frame according to the spatial position to generate preprocessed video data, and the video data into which the picture and the text information of the recommendation object are inserted is used as a video played on the video shop page.
Step S203, responding to the trigger instruction of the object card area, and displaying the information of the object associated with the recommended object.
In this embodiment, the showcase may be displayed by an object guided to the target shop by the recommended object. The object presentation showcase may present a page for an object or a shop basic information page. The objects associated with the recommended object may be all objects of the target store, objects in the same object category as the recommendation, or objects defined by entity objects and having an association relationship with the recommended object. The user behavior information can be received on the object display page or the shop basic information page, and object transaction is carried out in a transaction link of the platform according to the user behavior information.
Step S204, detecting information of a first operation gesture on the shop card area, and displaying a basic shop page of the target shop according to the information of the first operation gesture; the base store page is used for displaying the store information of the target store in a base store style.
In the embodiment, the target shop comprises a video shop page and a basic shop page, and the two shop pages can be switched through an operation gesture, so that rich information is provided for a user. In implementation, the video shop page can be switched to the basic shop page through the first operation gesture, and the airport shop page can be switched to the video shop page through the third operation gesture, and the method comprises the following processing steps: detecting information of a third operation gesture on the basic shop page, and displaying the video shop page of the target shop according to the information of the third operation gesture; the operation direction of the third operation gesture and the operation direction of the first operation gesture are opposite to each other. Specifically, if the store card area of the video store page is located in an area within the lower half portion of the video store page main body, when the operation gesture is a pull-up (or slide-up) operation, switching is made to the base store page associated with the store card area. Correspondingly, the operation gesture received at the basic shop page is a downslide (or pull-down) operation, and then the basic shop page is switched to the video shop page. If the store card area of the video store page is located in an area within the upper half of the video store page body, when the operation gesture is a slide-down (or pull-down) operation, a base store page associated with the store card area is switched to. Correspondingly, the operation gesture received on the basic shop page is a pull-up (or slide-up) operation, and then the basic shop page is switched to the video shop page. The basic shop page can display the first screen information of the shop, the object information and the information of each object category related to the object information. In actual implementation, the target shop may include a shop video shop window and a shop base shop window, and different shop windows may be displayed in the same shop page view to be implemented as video shop pages or base shop pages. The shop video shop window displays and plays video data associated with a target shop; and the shop base show window is used for displaying at least one of object information, object classification information and marketing activity information of the shop. Setting the shop video shop window and the shop basic shop window in different areas of the shop page view, and when the shop video shop window of the target shop is displayed in the display area of the screen, realizing the shop page view as a video shop page; when a shop base shop window of a target shop is displayed in a display area of a screen, a shop page view is implemented as a base shop page. The corresponding area in the shop page view is pulled up through the gesture operation of the user and displayed on the screen of the electronic equipment used by the user, so that the shop video shop window and the shop basic shop window can be switched without page jumping, and the immersive video experience is provided for the user. The operation gestures include, but are not limited to, a pull-up (or a slide-up), a pull-down (or a slide-down), a tap gesture, a tap, a highlight, a tap, a double tap, a single tap, a touch gesture, a drag-and-drop gesture, a pinch-in-zoom gesture, a pinch-out-pinch gesture, a swipe, a single or multi-finger slide, and the like.
Referring to FIG. 2A, a diagram illustrating the switching between a video store page and a base store page of a store includes: video store page switching 201 a; a base store page 202 a. The video store page switch 201a includes a store video shop window 201a-1 and a store card area 201 a-2. The shop video shop window 201a-1 presents video data associated with a shop, including video data categories identified with a plurality of video tabs, each video tab corresponding to a video data category keyword, and information of videos associated with the video data categories is presented in tab areas of the video tabs corresponding to the video data categories. The current screen display area displays information highlighting the video associated with the selected video tab, as indicated by video tab N in the figure. And video data can be played in the video display playing area of the shop video shop window. And in the area, gesture operation such as left-right sliding can be accepted, and played video is switched. The area also comprises an object card area, and object pictures and/or text information which are recommended to an object are displayed in the area, and the object pictures and/or the text information can be specifically used as a semi-transparent layer mask to be superposed on a played video. The store card area 201a-2 may present information such as store identification, store rating, and store information. The shop card area is pulled up or slid up, and the basic shop page 202a can be switched to browse the shop details. The base shop page 202a shows a shop base shop window, for example, a shop identification, shop information, shop rating information, and the like. And the object information and the category tabs related to the object information can be displayed, each category tab is a category keyword, and the tab page corresponding to the category tab displays the object information related to the category tab, namely the object classification information can be displayed. The category tab N is shown as highlighted, indicating that the object information displayed in the current screen display area is the object information associated with the category tab N. And the basic shop page can be subjected to the operation of a pull-down or slide-down gesture, and the basic shop page is switched to a video shop page to browse the video of the shop. The page areas shown in the drawings are schematic, and do not limit the actual page layout, and the size, size ratio, position, shape, and the like of each area are not limited.
Of course, the specific implementation manner of the video store page and the basic store page is not limited, and the video store page and the basic store page can also be implemented based on different page views, and there is a page jump when switching between the two pages.
In the embodiment, different shop pages of the target shop are displayed according to the behavior path of the user. Specifically, if the user triggers the specific entrance, the video shop page corresponding to the specific entrance is displayed. And the user triggers other entrances associated with the target shop, and the user leads to the pages of the target shop corresponding to the other entrances. Specifically, a first page loading instruction associated with a first entrance is detected, and a basic shop page of the target shop is displayed; the first entrance is an entrance corresponding to the target shop and formed aiming at a platform trading link; the basic shop page displays shop identification of the target shop, object classification data associated with the target shop and object data associated with the object classification data. For example, the resource location corresponding to the store or the store commodity object in the event venue page, the list item in the search result list generated by searching the store or the store commodity, and the two-dimensional code of the scannable code corresponding to the store or the store commodity are all examples of the first portal, and the first portal is triggered to directly enter the platform transaction link to display the basic store page or the store commodity object information. The method comprises the steps that a platform transaction link is accessed through a first entrance, the basic shop page of a shop is directly guided, a video area of the shop is hidden or covered, and a user operation gesture is received to unfold a display video area. And if the downslide gesture or the pinch gesture is detected, the display video area is expanded, and the video shop page is formed.
In this embodiment, the specific portal is a portal corresponding to the target store, which is formed for a content browsing link; the content browsing link is a link that can browse video data associated with a store; the displaying the video shop page of the target shop corresponding to the specific entrance in response to the page loading instruction associated with the specific entrance comprises the following steps: and loading the video shop page in response to the page loading instruction, and playing a recommended video in the video data associated with the target shop in a video area of the video shop page. For example, one example of content browsing is a video content page that aggregates video content by video topic or video content topic, where a particular portal is formed that can lead to a video store page. As another example, one or more of the video information in the video information stream and the list items of the video list in the list are examples of a particular entry. And triggering a specific entrance to enter a content browsing link, and displaying the video shop page. Video data about a target shop can be automatically played by entering the video shop page through a specific entrance corresponding to the content browsing link. When the method is implemented, the method also comprises the following steps of controlling the fatigue degree, specifically: detecting the loading times and/or the loading frequency of a user through the specific entrance within a preset time period; if the loading times are larger than the loading time threshold and/or the loading frequency is larger than the loading frequency threshold, the automatically played video is replaced, or the automatically played video function is closed, and the user can manually play the video and/or start the automatically played video function. Wherein, the replacing of the automatically played video comprises: and sequentially and alternately selecting or randomly selecting the automatically played video at each time of replacement. Therefore, when a user enters the page of the video shop from a specific entrance for a plurality of times within a certain time, different videos can be automatically played or videos are not automatically played, the situation that the same video is played repeatedly all the time is avoided, fatigue control is achieved, and user experience is improved. Further, the particular portal includes a video-cover image corresponding to the targeted store; the displaying the video shop page of the target shop corresponding to the specific entrance in response to the page loading instruction associated with the specific entrance comprises the following steps: acquiring a video identification associated with the video cover image; acquiring a video tab corresponding to the video category associated with the video identifier; and displaying the tab area corresponding to the video tab as the first screen of the video shop page. Preferably, the video data identified by the video identifier is displayed on top in the first screen.
The embodiment also provides another shop data processing method, which can be applied to a platform, and referring to fig. 3, the shop data processing method includes:
step S301, acquiring a video shop template of a target shop;
step S302, obtaining the video attribute information of the target shop;
step S303, filling the video store template with the store video attribute information, and generating a video store page of the target store, where the video store page includes a video area for displaying video data associated with the target store and a store card area for displaying a store identifier of the target store.
The corresponding video shop template can be obtained according to the industry information of the target shop. Different video shop templates define different video display levels. Each video display level can correspond to one video type, and specifically, the video type level display can be realized based on a tab page (namely tab page), video data in each video type is concentrated in the area display of one tab page, the tab of each tab page displays video type keywords, and each tab is a video tab. For example, a restaurant industry video store template may include the following tab pages: environment, sign, story (or rating). The label page of the video shop template of the medical and aesthetic industry can comprise: store general introduction, case, evaluation. Tab page of video store template for life service industry: environment, craftsman, evaluation. In implementation, the entity object uploads the industry information of the target shop to the platform, and the platform determines the video shop template of the target shop according to the industry information.
The obtaining of the store video attribute information of the target store comprises: acquiring a first preset number of video categories; acquiring a second preset amount of video data which can be associated with each video category; acquiring information of a recommendation object which can be associated with each video category and/or a recommendation object which can be associated with each video data; the filling of the video shop attribute information into the video shop template to generate the video shop page of the target shop includes: generating a video tab for each video category, the video tab being associated with a second predetermined amount of video data for the video category; associating the information of the recommended object with the object card area; or inserting the playing information of the recommended object into the video stream of the video data according to a preset style.
In this embodiment, the entity object performs configuration of the target store by using the configuration management device login platform. If the platform records a shop corresponding to the entity object, the platform is taken as a target shop, and the video shop page generated for the entity object is stored in association with the target shop, specifically including: acquiring a shop identifier of the target shop; the store identification is associated with a base store page of the targeted store; associating the video store page with the store identification. Further, the store card area is associated with the base store page.
In this embodiment, if a store corresponding to the entity object is not queried in the platform, a target store is created for the entity object on the platform for the first time. The method specifically comprises the following steps: assigning a store identification for identifying a target store to be created for an entity object, and associating information of the entity object with the store identification; acquiring a video shop template according to the industry information corresponding to the entity object, wherein the video shop template is used as a video shop template of the target shop; extracting store video attribute information from the store attribute information corresponding to the entity object as the store video attribute information of the target store; filling the video shop attribute information into the video shop template to generate a video shop page as a video shop page of the target shop; and associating the shop identification with the generated video shop page to generate the target shop. The video area is used for playing video data which are provided by the entity object and are associated with the target shop; the store card area is used for displaying information of entity objects associated with the store identification. Further, still include: extracting store basic attribute information from store attribute information corresponding to the entity object, wherein the store basic attribute information comprises: and generating a basic shop page of the target shop according to the object categories and the object information, and associating the basic shop page with the shop identification. Further, the store card area is associated with the base store page.
It should be noted that, in the case of no conflict, the features given in this embodiment and other embodiments of the present application may be combined with each other, and the steps S201 and S202 or similar terms do not limit the steps to be executed sequentially.
So far, the method provided by the embodiment is explained, and the method displays the video shop page of the target shop corresponding to the specific entrance; the video shop page comprises a video area for displaying video data associated with the target shop and a shop card area for displaying a shop identification of the target shop; acquiring information of a recommended object of the target shop, displaying the information in the object card area, responding to a trigger instruction of the object card area, and displaying information of an object associated with the recommended object; detecting information of a first operation gesture on the shop card area, and displaying a basic shop page of the target shop; the base store page is used for displaying the store information of the target store in a base store style. The special video content can be provided for the user through the video shop page, and the video content can bear richer information, so that the user flow can be attracted. Through recommending other objects that the object guides to the target shop, can provide the shopping guide link by the video page, promote transaction efficiency. Therefore, the user traffic and the retention rate can be improved through the shop video page based on the video content.
A second embodiment corresponds to the first embodiment, and a second embodiment of the present application provides a shop data processing apparatus. The device is described below with reference to fig. 4. The shop data processing apparatus shown in fig. 4 includes:
a video store page unit 401, configured to respond to a page loading instruction associated with a specific portal, and show a video store page of a target store corresponding to the specific portal; the video shop page comprises a video area for displaying video data associated with the target shop and a shop card area for displaying a shop identification of the target shop;
a recommendation object unit 402 configured to acquire information of a recommendation object of the target store, associate the information of the recommendation object with an object card area included in a video area of the video store page, and display the recommendation object in the object card area;
an object display unit 403, configured to detect a trigger instruction for the object card area, and in response to the trigger instruction, display information of an object associated with the recommended object;
a shop page switching unit 404, configured to detect information of a first operation gesture on the shop card area, and display a basic shop page of the target shop according to the information of the first operation gesture; the base store page is used for displaying the store information of the target store in a base store style.
Optionally, the video shop page unit 401 is specifically configured to: displaying one or more video tabs in the video area, wherein each video tab is associated with a different video category, and the tab area corresponding to each video tab is used for displaying video data of the video category associated with the video tab; detecting a tab switching instruction to the one or more video tabs, and presenting video data of a video category associated with the selected video tab in response to the tab switching instruction.
Optionally, the video shop page unit 401 is specifically configured to: responding to a playing instruction of a target video in the video data, and playing the target video; receiving user behavior information of a user, and associating evaluation information or bullet screen information corresponding to the user behavior information with the target video; and acquiring and displaying evaluation information and/or bullet screen information which is pushed by the platform and is associated with the target video.
Optionally, the recommended object unit 402 is specifically configured to: acquiring a video category to which the played target video belongs, acquiring a recommendation object associated with the video category, and taking the recommendation object as a recommendation object displayed in the object card area; and/or acquiring a recommendation object associated with the target video as the recommendation object displayed in the object card area.
Optionally, the video shop page unit 401 is specifically configured to: and detecting information of a second operation gesture on the video area, and switching played video data according to the information of the second operation gesture.
Optionally, the video shop page unit 401 is specifically configured to: detecting a leftward swipe or a rightward swipe in the video area; if the current video data corresponding to the leftward sliding or the rightward sliding is determined to be the last video in the video data sequentially arranged in the video area, triggering to acquire and display a secondary page of the video shop page; the secondary page is used for displaying information of backtracking images of the target shop, which are related to videos.
Optionally, the shop page switching unit 404 is specifically configured to: detecting information of a third operation gesture on the basic shop page, and displaying the video shop page of the target shop according to the information of the third operation gesture; the operation direction of the third operation gesture and the operation direction of the first operation gesture are opposite to each other.
Optionally, the specific portal is a portal corresponding to the target store and formed for a content browsing link; the content browsing link is a link that can browse video data associated with a store; the video store page unit 401 is specifically configured to: and loading the video shop page in response to the page loading instruction, and playing a recommended video in the video data associated with the target shop in a video area of the video shop page.
Optionally, the apparatus further includes a base store page unit, where the base store page unit is configured to: detecting a first page loading instruction associated with a first entrance, and displaying a basic shop page of the target shop; the first entrance is an entrance corresponding to the target shop and formed aiming at a platform trading link; the basic shop page displays shop identification of the target shop, object classification data associated with the target shop and object data associated with the object classification data.
Optionally, the specific portal includes a video cover image corresponding to the target store; the video store page unit 401 is specifically configured to: acquiring a video identification associated with the video cover image; acquiring a video tab corresponding to the video category associated with the video identifier; and displaying the tab area corresponding to the video tab as the first screen of the video shop page.
Optionally, the video shop page unit 401 is specifically configured to: and carrying out top setting display on the video data identified by the video identification in the first screen.
Optionally, the video shop page unit 401 is specifically configured to: detecting screen display attributes of a device for playing video data associated with the targeted store, the screen display attributes including at least one of: screen size, screen orientation, and resolution; and receiving a playing instruction aiming at a target video in the video data, and adapting the target video to the video data which is suitable for the screen display attribute and playing.
Optionally, the recommended object unit 402 is specifically configured to: and overlapping the information of the recommended object on the upper layer of the video data played in the video area in the object card area, and displaying the information in a semitransparent mode.
Optionally, the video shop page is a shop page generated according to a video shop template corresponding to the industry information of the target shop; the video shop template is used for bearing at least one of the following shop video attribute information: a first predetermined number of video categories, a second predetermined number of video data that each video category may be associated with, and a recommendation object that each video category may be associated with.
Optionally, the playing information of the recommended object is pre-inserted into a video stream corresponding to the video data; the video store page unit 401 is specifically configured to: and during the playing of the video data, displaying the recommended object according to the pre-inserted playing information.
Based on the above embodiments, a third embodiment of the present application provides an electronic device, and please refer to the corresponding description of the above embodiments for related parts. Referring to fig. 5, the electronic device shown in fig. 5 includes a memory 501 and a processor 502. The memory stores a computer program, and the computer program is executed by the processor to execute the method provided by the embodiment of the application.
Based on the foregoing embodiments, a fourth embodiment of the present application provides a storage device, and please refer to the corresponding description of the foregoing embodiments for related parts. The schematic diagram of the storage device is similar to fig. 4. The storage device stores a computer program, and the computer program is executed by the processor to execute the method provided by the embodiment of the application.
In a typical configuration, a computing device includes one or more processors (CPUs), input/output interfaces, network interfaces, and memory.
The memory may include forms of volatile memory in a computer readable medium, Random Access Memory (RAM) and/or non-volatile memory, such as Read Only Memory (ROM) or flash memory (flash RAM). Memory is an example of a computer-readable medium.
1. Computer-readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), Static Random Access Memory (SRAM), Dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), Read Only Memory (ROM), Electrically Erasable Programmable Read Only Memory (EEPROM), flash memory or other memory technology, compact disc read only memory (CD-ROM), Digital Versatile Discs (DVD) or other optical storage, magnetic cassettes, magnetic tape, magnetic disk storage or other magnetic storage devices, or any other non-transmission medium that can be used to store information that can be accessed by a computing device. As defined herein, computer readable media does not include non-transitory computer readable media (transient media), such as modulated data signals and carrier waves.
2. As will be appreciated by one skilled in the art, embodiments of the present application may be provided as a method, system, or computer program product. Accordingly, the present application may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present application may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.
Although the present application has been described with reference to the preferred embodiments, it is not intended to limit the present application, and those skilled in the art can make variations and modifications without departing from the spirit and scope of the present application, therefore, the scope of the present application should be determined by the claims that follow.
Claims (10)
1. A store data processing method, comprising:
responding to a page loading instruction associated with a specific entrance, and displaying a video shop page of a target shop corresponding to the specific entrance; the video shop page comprises a video area for displaying video data associated with the target shop and a shop card area for displaying a shop identification of the target shop;
acquiring information of a recommendation object of the target store, associating the information of the recommendation object with an object card area contained in a video area of the video store page, and displaying the recommendation object in the object card area;
displaying information of an object associated with the recommended object in response to a triggering instruction for the object card area;
detecting information of a first operation gesture on the shop card area, and displaying a basic shop page of the target shop according to the information of the first operation gesture; the base store page is used for displaying the store information of the target store in a base store style.
2. The method of claim 1, wherein said presenting a video area of video data associated with the targeted store comprises:
displaying one or more video tabs in the video area, wherein each video tab is associated with a different video category, and the tab area corresponding to each video tab is used for displaying video data of the video category associated with the video tab;
the method further comprises the following steps:
detecting a tab switching instruction to the one or more video tabs, and presenting video data of a video category associated with the selected video tab in response to the tab switching instruction.
3. The method of claim 1, further comprising:
responding to a playing instruction of a target video in the video data, and playing the target video;
receiving user behavior information of a user, and associating evaluation information or bullet screen information corresponding to the user behavior information with the target video;
and acquiring and displaying evaluation information and/or bullet screen information which is pushed by the platform and is associated with the target video.
4. The method of claim 3, further comprising:
acquiring a video category to which the played target video belongs, acquiring a recommendation object associated with the video category, and taking the recommendation object as a recommendation object displayed in the object card area; and/or the presence of a gas in the gas,
and acquiring a recommended object associated with the target video as a recommended object displayed in the object card area.
5. The method of claim 1, further comprising:
and detecting information of a second operation gesture on the video area, and switching played video data according to the information of the second operation gesture.
6. The method of claim 5, wherein the detecting information for the second operational gesture on the video area comprises: detecting a leftward swipe or a rightward swipe in the video area;
the method comprises the following steps: if the current video data corresponding to the leftward sliding or the rightward sliding is determined to be the last video in the video data sequentially arranged in the video area, triggering to acquire and display a secondary page of the video shop page; the secondary page is used for displaying information of backtracking images of the target shop, which are related to videos.
7. The method of claim 1, further comprising:
detecting information of a third operation gesture on the basic shop page, and displaying the video shop page of the target shop according to the information of the third operation gesture; the operation direction of the third operation gesture and the operation direction of the first operation gesture are opposite to each other.
8. The method of claim 1, wherein the specific portal is a portal corresponding to the target store formed for a content browsing link; the content browsing link is a link that can browse video data associated with a store;
the displaying the video shop page of the target shop corresponding to the specific entrance in response to the page loading instruction associated with the specific entrance comprises the following steps:
and loading the video shop page in response to the page loading instruction, and playing a recommended video in the video data associated with the target shop in a video area of the video shop page.
9. The method of claim 1, further comprising:
detecting a first page loading instruction associated with a first entrance, and displaying a basic shop page of the target shop; the first entrance is an entrance corresponding to the target shop and formed aiming at a platform trading link; the basic shop page displays shop identification of the target shop, object classification data associated with the target shop and object data associated with the object classification data.
10. The method of claim 1, wherein the particular portal includes a video-cover image corresponding to the targeted store;
the displaying the video shop page of the target shop corresponding to the specific entrance in response to the page loading instruction associated with the specific entrance comprises the following steps:
acquiring a video identification associated with the video cover image;
acquiring a video tab corresponding to the video category associated with the video identifier;
and displaying the tab area corresponding to the video tab as the first screen of the video shop page.
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