WO2017177844A1

WO2017177844A1 - Method and apparatus for pushing information

Info

Publication number: WO2017177844A1
Application number: PCT/CN2017/079372
Authority: WO
Inventors: 高磊
Original assignee: 中兴通讯股份有限公司
Priority date: 2016-04-11
Filing date: 2017-04-01
Publication date: 2017-10-19
Also published as: CN107295053A

Abstract

Disclosed are a method and apparatus for pushing information. The method comprises: acquiring location information about the location where a terminal is currently located; determining one or more merchants at a predetermined distance from the terminal according to the location information; and pushing, to the terminal, information to be pushed about one or more merchants.

Description

Information pushing method and device

Technical field

The present application relates to, but is not limited to, the field of communications, and more particularly to an information push method and apparatus.

Background technique

With the improvement of people's living standards and strong shopping demand, many companies use the membership system to attract customers and cultivate customer loyalty. At the same time, how to more effectively attract registered members to shop and increase sales is also a concern of enterprises. At present, the way for enterprises to push advertisements to members is that the company registers a group account with the operator, and uses the group account to uniformly push the advertisement information to the terminal of the same number of mobile phones or the registered members of the enterprise.

Summary of invention

The following is an overview of the topics detailed in this document. This Summary is not intended to limit the scope of the claims.

The embodiment of the invention provides an information pushing method and device, which realizes pushing information to the terminal according to the location of the terminal.

According to an aspect of the embodiments of the present invention, an information pushing method is provided, including: acquiring location information of a location where a terminal is currently located; and determining, according to the location information, one or more merchants that have a predetermined distance from the terminal; The terminal pushes the information to be pushed of the one or more merchants.

In an embodiment, the acquiring the location information of the location where the terminal is currently located includes: initiating a location request to the base station location system LBS, where the location request carries a terminal identifier used to identify the terminal; The terminal identifier acquires the location information of the location where the terminal is currently located.

In an embodiment, the obtaining the location information of the location where the terminal is currently located includes: determining whether the terminal supports receiving the information to be pushed; and if the determination result is yes, acquiring the current location of the terminal. The location information.

In an embodiment, before the pushing the information to be pushed of the one or more merchants to the terminal, the method further includes: determining whether the current time is preset by the terminal to receive the information to be pushed. Within the push time period; wherein, if the determination result is yes, the to-be-push information of the one or more merchants is pushed to the terminal.

In an embodiment, determining, according to the location information, the one or more merchants that have the predetermined distance from the terminal, including: acquiring, according to the location information, a current location of the terminal and a preset merchant a distance of the position; determining whether the distance is less than the predetermined distance; and determining that the distance is less than the predetermined distance, determining that the preset merchant is the predetermined distance from the terminal One of one or more merchants.

According to another aspect of the present invention, an information pushing apparatus is further provided, including: an acquiring module, configured to acquire location information of a location where the terminal is currently located; and a determining module configured to determine and according to the location information The terminal has one or more merchants of a predetermined distance; the pushing module is configured to push the to-be-pushed information of the one or more merchants to the terminal.

In an embodiment, the acquiring module includes: an initiating unit, configured to initiate a positioning request to the base station positioning system LBS, where the positioning request carries a terminal identifier for identifying the terminal; and the first acquiring unit is configured to And obtaining, according to the terminal identifier, the location information of a location where the terminal is currently located.

In an embodiment, the acquiring module includes: a first determining unit, configured to determine whether the terminal supports receiving the information to be pushed; and a second acquiring unit, configured to acquire the location if the determining result is yes The location information of the current location of the terminal.

In an embodiment, the device further includes: a determining module, configured to determine whether the current time is within a preset pushing time period in which the terminal receives the information to be pushed; wherein the pushing module is set to be In case, the to-be-push information of the one or more merchants is pushed to the terminal.

In an embodiment, the determining module includes: a third acquiring unit, configured to acquire, according to the location information, a distance between a current location of the terminal and a location where the preset merchant is located; the second determining unit is configured to Determining whether the distance is smaller than the predetermined distance; and determining, configured to determine, in the case that the distance is less than the predetermined distance, determining that the preset merchant is in the predetermined distance from the terminal One of one or more merchants Family.

According to another aspect of an embodiment of the present invention, there is also provided a computer readable storage medium storing computer executable instructions that, when executed by a processor, implement the information push method.

According to the embodiment of the present invention, the location information of the location where the terminal is currently located is used; one or more merchants having a predetermined distance from the terminal are determined according to the location information; and the manner of pushing the information to be pushed by the terminal to the terminal is obtained according to the method. The location information of the terminal to the terminal determines the merchant within a predetermined distance from the terminal, so that the distribution of the merchants in the vicinity of the terminal can be determined, and the determined merchants may be one or more, and then the information that the merchants need to push The terminal is sent to the terminal, so that the terminal can obtain the information of the nearby merchant, and the information is pushed to the terminal according to the location of the terminal. Further, since the merchant information acquired by the terminal is in the vicinity of the terminal, the user holding the terminal can conveniently go to the merchants according to the needs according to the obtained information. It can be seen that the merchant can more effectively attract the members to come to the shopping and improve. Sales, and cultivate customer loyalty.

Other aspects will be apparent upon reading and understanding the drawings and detailed description.

BRIEF abstract

1 is a flow chart of an information push method according to an embodiment of the present invention;

2 is a flow chart of an information push method according to an example of the present invention;

FIG. 3 is a structural block diagram of an information pushing apparatus according to an embodiment of the present invention; FIG.

4 is a block diagram showing the structure of another information pushing apparatus according to an embodiment of the present invention;

FIG. 5 is a structural block diagram of still another information pushing apparatus according to an embodiment of the present invention; FIG.

6 is a structural block diagram of still another information pushing apparatus according to an embodiment of the present invention;

FIG. 7 is a structural block diagram of still another information pushing apparatus according to an embodiment of the present invention; FIG.

Figure 8 is a block diagram showing the structure of an information pushing apparatus according to an example of the present invention.

Detailed

The present application will be described in detail below with reference to the drawings in conjunction with the embodiments. It should be noted that the embodiments in the present application and the features in the embodiments may be combined with each other without conflict.

It should be noted that the terms "first", "second" and the like in the specification and claims of the present application and the above-mentioned drawings are used to distinguish similar objects, and are not necessarily used to describe a specific order or order.

Example 1

An information pushing method is provided in this embodiment. FIG. 1 is a flowchart of an information pushing method according to an embodiment of the present invention. As shown in FIG. 1 , the process includes the following steps:

Step S102: Acquire location information of a location where the terminal is currently located;

Step S104, determining, according to the location information, one or more merchants that have a predetermined distance from the terminal;

Step S106: Push the information to be pushed of one or more merchants to the terminal.

In an embodiment, the above information pushing method may be, but is not limited to, applied to a scenario in which marketing information is pushed. For example: the scenario where marketing advertising information is pushed. In an embodiment, the method may be based on a location based service (LBS) technology, a short message service (SMS) service, or a multimedia service center (MMS) technology. In the communication network, the advertisement information is customized by the mobile positioning system and the short message and multimedia message system.

In an embodiment, the information pushing method may be, but is not limited to, applied to a network element for pushing information, such as a server, a base station, or the like. The above terminals may be, but are not limited to, mobile phones, tablet computers, notebook computers, desktop computers, smart wearable devices, and the like. In this embodiment, the network element for pushing the information is used as the server, and the terminal is the mobile phone as an example. The method for implementing the information pushing in the embodiment is similar to that of the present embodiment, and details are not described herein again.

Through the above steps, according to the obtained location information of the terminal, the merchant whose distance from the terminal is within a predetermined distance is determined, so that the distribution of the merchants in the vicinity of the terminal can be determined, and the determined merchant may be one or more, and then The information that these merchants need to push is sent to the terminal, so that the terminal can obtain the information of the nearby merchant, and realizes pushing information to the terminal according to the location of the terminal. Further, since the merchant information acquired by the terminal is in the vicinity of the terminal, the user holding the terminal is used. Users can easily go to these businesses according to their needs according to the information obtained. It can be seen that the merchants can more effectively attract members to shop, increase sales, and cultivate customer loyalty.

In an embodiment, the information pushing method may be, but is not limited to, pushing the information to be pushed through the mobile communication network. For example, the mobile communication network may include, but is not limited to, a Global System for Mobile Communications (GSM). Code Division Multiple Access (CDMA), Wideband Code Division Multiple Access (WCDMA), Time Division-Synchronous Code (Time Division-Synchronous Code) Division Multiple Access (referred to as TD-SCDMA) and the 3rd Generation Partnership Project (3GPP).

There are also descriptions of MMS\SMS in 3GPP, both WCDMA and TD-SCDMA are 3GPP standards, which means that MMS\SMS technology is widely supported in GSM, WCDMA and TD-SCDMA networks.

In this embodiment, the manner of acquiring the location information of the location where the terminal is currently located may be, but is not limited to, positioning the terminal by using a base station positioning system (LBS). For example, a positioning request carrying a terminal identifier (such as a mobile phone number) is sent to the LBS, and the LBS determines the location of the terminal by identifying the terminal identifier of the terminal (such as a mobile phone number).

In an embodiment, the location request initiated by the LBS may be, but is not limited to, a Mobile Location Protocol (MLP) location request.

LBS is generally applied to mobile phone users. It is a location-based service that obtains location information of mobile terminal users through telecommunications, mobile operators' radio communication networks (such as GSM network, CDMA network, etc.) or external positioning methods (such as GPS). Geographical coordinates, geodetic coordinates, etc., its business characteristics are mainly: 1) high coverage requirements. On the one hand, the scope of coverage is required to be large enough, and on the other hand, the scope of coverage is included indoors. Users spend most of their time indoors using this feature, from high-rise buildings and underground facilities to every corner. According to the coverage range, it can be divided into three coverage services: the entire local network, the coverage of some local networks, and the provision of roaming network service types. 2) Positioning accuracy. Mobile phone positioning provides different precision services according to different user service requirements, and can provide users with the right to select accuracy. For example, the probability of positioning accuracy within 50 meters of the US FCC is 67%, and the probability of positioning accuracy within 150 meters is 95%. positioning accuracy On the one hand, it is related to the positioning technology used, and it depends on the external environment in which the service is provided, including the radio propagation environment, the density and geographical location of the base station, and the equipment used for positioning. In this embodiment, the LBS is used to locate the terminal, which can achieve high positioning coverage and high positioning accuracy.

In this embodiment, the merchant may set the information to be pushed, and the set content may include, but is not limited to, information content, push time, push distance, and push mode (eg, short message push, multimedia message push, etc.).

In this embodiment, before the step S106, it may be determined whether the current time is within the time when the information is allowed to be pushed. If the current time is not within the time when the information is allowed to be pushed, the information to be pushed is not pushed. In addition, merchants can set the time they are allowed to push information. For example, before the step S106, it may be determined whether the current time is within the time when each merchant allows the push information, and if the current time is not within the time when the merchant allows the push information, the push information of the merchant is not pushed. .

In an example of the embodiment, the terminal uses the mobile phone of the member as an example, and the information to be pushed is taken as an example, and the information pushing method is described and described. The example includes the following steps:

Step 1: The merchant enters its member information into the member record module, and the member information includes the member's mobile phone number (MSISDN).

Step 2: The merchant enters the location information of the store in the store location management module.

Step 3: In the advertisement publishing module, the merchant configures the advertisement information that the store needs to send to the member's mobile phone and the time period that needs to be sent, and issues the distance threshold (unit: meter).

Step 4: After the sending time is reached, the member location detecting module initiates an MLP positioning request to the LBS mobile positioning system through the member's MSISDN number.

Step 5: After obtaining the location information of the member's current location, compare the location with the location of the store.

Step 6: When the obtained current location information of the member and the location of the location where the advertisement needs to be advertised are within the range of the release distance threshold, the advertisement information of the store is sent to the member.

In an embodiment, in the foregoing step S102, the LBS may be carried to carry the label for the label. The location request of the terminal identifier of the terminal is obtained, and then the location information of the location where the terminal is currently located is obtained according to the terminal identifier. For example, the mobile phone number 13811111111 is used as the terminal identifier to be carried in the location request sent to the LBS, and the LBS determines the location information of the terminal according to the mobile phone number 13811111111, and feeds back the obtained location information of the terminal to the server.

Through the above steps, the LBS has high positioning coverage and high positioning accuracy, so that the location information of the current location of the terminal is more accurate.

In an embodiment, in the foregoing step S102, it may be determined whether the terminal supports receiving the information to be pushed, and if the determination result is yes, acquiring the location information of the current location of the terminal. For example, a terminal list that does not support receiving information to be pushed may be set. Before the terminal is located, it is determined whether the terminal is in the above list, and if not, the terminal is located. The terminal stored in the above list may be, but is not limited to, a request for not allowing the merchant to push information when the member uses the terminal identifier (for example, a mobile phone number) to register at the merchant, or an option to not receive the information to be pushed, or a merchant setting. A terminal that does not allow information to be pushed.

Through the above steps, the terminal can be filtered, and the terminal that can be located is selected according to whether the terminal supports receiving the information to be pushed, so that the merchant can more satisfy the requirements of the customer and improve the user experience.

In an embodiment, before the step S106, it may be, but is not limited to, determining whether the current time is within a preset pushing time period in which the terminal receives the information to be pushed, and if the determination result is yes, pushing one or more to the terminal. The information to be pushed by the merchants. The preset push time period may be a time period during which the server allows the information to be pushed, or may be a time period during which the merchant allows the information to be pushed. For example, before obtaining the location information of the terminal, it is determined whether the current time is within a time period during which the server allows the information to be pushed. If yes, the terminal is located to obtain the location information of the terminal, determine the merchants near the terminal, and then determine whether the current time is respectively In the time period during which the merchant near each terminal allows the push information, the push information of the merchant that allows the push information is pushed to the terminal.

It can be seen that through the above steps, the time for pushing information can be controlled, and a customized service for pushing information to the customer is realized, thereby improving the customer experience.

In an embodiment, in the foregoing step S104, the manner of determining the merchant in the vicinity of the terminal may be, but is not limited to, obtaining the distance between the current location of the terminal and the location where the preset merchant is located according to the location information of the terminal, and determining whether the distance is Less than the predetermined distance, the above distance is determined If it is less than the predetermined distance, it is determined that the preset merchant is one of one or more merchants that have a predetermined distance from the terminal. For example, the location information of the preset merchant is stored in the server, and the distance between the terminal location and the preset merchant location is compared, and the merchant in the vicinity of the terminal is determined. When the distance between the terminal location and the preset merchant location is less than a predetermined distance, the location may be determined. The merchant is in the vicinity of the terminal, that is, the merchant has a predetermined distance from the terminal.

The information pushing method of the present embodiment will be described and described below based on an example. In this example, the terminal takes the member's mobile phone as an example, and the information to be pushed is taken as an example of the advertisement information, and the predetermined distance is taken as an example.

2 is a flow chart of an information push method according to an example of the present invention. As shown in FIG. 2, the flow includes the following steps:

In step S202, the merchant enters its member information into the member record module, and the member information may be, but is not limited to, a number including a member's mobile phone (MSISDN). For example, the number of a mobile phone that is entered into a member is: 13811111111. At the same time, the merchant can configure a system-level time period in which the member advertisement is allowed to be published in the system management module, that is, the time period in which the above-mentioned server allows to push information is 1:00-5:00 in the afternoon, and the member list that does not send advertisements, that is, the above does not support Receiving a list of terminals to be pushed information;

In step S204, the merchant enters the location information of the store in the merchant location management module. For example, one of the stores is located at No. n Jianxin North Road, Guanyin Bridge, Jiangbei District, Chongqing;

In step S206, the merchant configures, in the advertisement publishing module, the advertisement information that the store needs to send to the member and the time period that needs to be sent, that is, the time period during which the merchant allows the information to be pushed. For example, the store No. n Jianxin North Road, Guanyin Bridge, Jiangbei District, Chongqing, is required to configure the advertisement information to be sent, and the time period to be released is 1:00-3:00 pm, and the release distance threshold is 2000 meters;

Step S208, after the time when the server allows to push the information, the member location detecting module initiates an MLP positioning request to the LBS mobile positioning system through the member's MSISDN number. For example, using the number 13811111111, first detecting that the terminal does not support receiving the information to be pushed, and the time when the merchant server allows the information to be pushed, initiates an MLP positioning request to the mobile positioning system within a time period during which the server allows the information to be pushed;

Step S210: After obtaining the successful response message returned by the mobile positioning system, the latitude and longitude information in the message is passed through a geographic information system (Geo-Information System, hereinafter referred to as GIS) map. Converted to the actual address and compared with the store address, if the distance between the two is less than the predetermined distance, the advertisement information of the merchant is pushed to the member's mobile phone. For example, use the number 13811111111 to initiate an MLP positioning request to the mobile positioning system. The obtained latitude and longitude is converted to GIS map and the address of the store is: within 2000 meters between the No. n Jianxin North Road, Guanyin Bridge, Jiangbei District, Chongqing, then the advertisement The push module sends the member the advertisement information that the store of the merchant, No. n Jianxin North Road, Guanyin Bridge, Jiangbei District, Chongqing, needs to publish.

Through the embodiment and the example of the embodiment, the terminal is positioned, and the advertisement information of different merchants is sent through different positions, and the orientation of the advertisement is realized, and the customized push is implemented.

Example 2

In the embodiment, an information pushing device is also provided, which is used to implement the above-mentioned embodiments and implementation manners, and has not been described again. As used below, the term "module" may implement a combination of software and/or hardware of a predetermined function. Although the devices described in the following embodiments may be implemented in software, hardware, or a combination of software and hardware, is also possible and contemplated.

FIG. 3 is a structural block diagram of an information pushing apparatus according to an embodiment of the present invention. As shown in FIG. 3, the apparatus includes:

1) The obtaining module 32 is configured to obtain location information of a location where the terminal is currently located;

2) a determining module 34, coupled to the obtaining module 32, configured to determine, according to the location information, one or more merchants having a predetermined distance from the terminal;

3) The push module 36, coupled to the determination module 34, is configured to push the push information of one or more merchants to the terminal.

In an embodiment, the information pushing device may be, but is not limited to, applied to a scenario of marketing information push. For example: the scenario where marketing advertising information is pushed. In an embodiment, the method may be based on a location based service (LBS) technology, a short message service (SMS) service, or a multimedia service center (MMS) technology. Customized advertising information in the communication network through mobile positioning system and SMS and MMS systems

In an embodiment, the information pushing device may be, but is not limited to, applied to a network element for pushing information, such as a server, a base station, or the like. The above terminals may be, but are not limited to, mobile phones, tablet computers, notebook computers, desktop computers, smart wearable devices, and the like. It should be noted that, in this embodiment, the network element for pushing the information is used as the server, and the terminal is the mobile phone as an example. The device for implementing the information push of the embodiment is similar to that, and details are not described herein again.

Through the above device, the determining module 34 determines, according to the location information of the terminal acquired by the obtaining module 32, the merchant within a predetermined distance from the terminal, so that the distribution of the merchant in the vicinity of the terminal can be determined, and the determined merchant may be a Alternatively, the push module 36 sends the information that the merchant needs to push to the terminal, so that the terminal can obtain the information of the nearby merchant, and implements pushing information to the terminal according to the location of the terminal. Further, since the merchant information acquired by the terminal is in the vicinity of the terminal, the user holding the terminal can conveniently go to the merchants according to the needs according to the obtained information. It can be seen that the merchant can more effectively attract the members to come to the shopping and improve. Sales, and cultivate customer loyalty.

In an embodiment, the information pushing device may be, but is not limited to, pushing the information to be pushed through the mobile communication network. For example, the mobile communication network may include, but is not limited to, a Global System for Mobile Communications (GSM). Code Division Multiple Access (CDMA), Wideband Code Division Multiple Access (WCDMA), Time Division-Synchronous Code (Time Division-Synchronous Code) Division Multiple Access (referred to as TD-SCDMA) and the 3rd Generation Partnership Project (3GPP).

In this embodiment, the manner in which the acquiring module 32 obtains the location information of the location where the terminal is currently located may be, but is not limited to, positioning the terminal by using a base station positioning system (LBS). For example, a positioning request carrying a terminal identifier (such as a mobile phone number) is sent to the LBS, and the LBS determines the location of the terminal by identifying the terminal identifier of the terminal (such as a mobile phone number).

In an embodiment, the positioning request initiated by the obtaining module 32 to the LBS may be, but is not limited to, Mobile Location Protocol (MLP) positioning request.

LBS is generally applied to mobile phone users. It is a location-based service that obtains location information of mobile terminal users through telecommunications, mobile operators' radio communication networks (such as GSM network, CDMA network, etc.) or external positioning methods (such as GPS). Geographical coordinates, geodetic coordinates, etc., its business characteristics are mainly: 1) high coverage requirements. On the one hand, the scope of coverage is required to be large enough, and on the other hand, the scope of coverage is included indoors. Users spend most of their time indoors using this feature, from high-rise buildings and underground facilities to every corner. According to the coverage range, it can be divided into three coverage services: the entire local network, the coverage of some local networks, and the provision of roaming network service types. 2) Positioning accuracy. Mobile phone positioning provides different precision services according to different user service requirements, and can provide users with the right to select accuracy. For example, the probability of positioning accuracy within 50 meters of the US FCC is 67%, and the probability of positioning accuracy within 150 meters is 95%. The positioning accuracy is related to the positioning technology used on the one hand, and depends on the external environment in which the service is provided, including the radio propagation environment, the density and geographical location of the base station, and the equipment used for positioning. In this embodiment, the LBS is used to locate the terminal, which can achieve high positioning coverage and high positioning accuracy.

In this embodiment, before the push module 36 pushes the information to be pushed of the one or more merchants to the terminal, it may first determine whether the current time is within the time allowed for the push information, if the current time is not within the time allowed for the push information. , then do not push the information to be pushed. In addition, merchants can set the time they are allowed to push information. For example, before the push module 36 pushes the information to be pushed of one or more merchants to the terminal, it may first determine whether the current time is within the time that each merchant allows the push information, if the current time is not allowed by a certain merchant to push the information. During the time, the merchant's information to be pushed is not pushed.

In an example of the embodiment, the terminal uses the mobile phone of the member as an example, and the information to be pushed is taken as an example, and the information pushing device is described and described. The information push device of this example includes:

1) Member record module: set to record the registered member information of the merchant, configure the member's mobile phone number.

2) Member location detection module: set to connect with the LBS mobile positioning system to query the location information of the member's current location.

3) Advertising Publishing Module: The content of the advertising information that needs to be posted to the member's mobile phone to configure the store's store.

4) Advertising Push Module: Set to send advertising information (SMS or MMS) to the member's mobile phone by connecting the SMS/MMS gateway of the operator.

5) System Management Module: Set to the time period during which the configuration server allows posting of member advertisements, and the list of members who do not send advertisements.

6) Business Location Management Module: Set to record the address of the merchant's store.

FIG. 4 is a structural block diagram of another information pushing apparatus according to an embodiment of the present invention. As shown in FIG. 4, in an embodiment, the obtaining module 32 includes:

1) The initiating unit 42 is configured to initiate a positioning request to the base station positioning system LBS, where the positioning request carries a terminal identifier for identifying the terminal;

2) The first obtaining unit 44 is coupled to the initiating unit 42 and configured to obtain location information of the location where the terminal is currently located according to the terminal identifier.

Through the above device, the LBS has high positioning coverage and high positioning accuracy, so that the location information of the current location of the terminal is more accurately obtained.

FIG. 5 is a structural block diagram of another information pushing apparatus according to an embodiment of the present invention. As shown in FIG. 5, in an embodiment, the obtaining module 32 includes:

1) The first determining unit 52 is configured to determine whether the terminal supports receiving the information to be pushed;

2) The second obtaining unit 54, coupled to the first determining unit 52, is configured to obtain the position information of the current location of the terminal if the determination result is YES.

Through the foregoing device, the terminal can be filtered, and the terminal that can be located is selected according to whether the terminal supports receiving the information to be pushed, so that the merchant can more satisfy the requirements of the customer and improve the user experience.

FIG. 6 is a structural block diagram of still another information pushing apparatus according to an embodiment of the present invention, as shown in FIG. In an embodiment, the foregoing apparatus further includes:

The determining module 62 is coupled to the determining module 34 and the pushing module 36, and is configured to determine whether the current time is within a preset pushing time period in which the terminal receives the information to be pushed, wherein the pushing module 36 is set to be in the case that the determination result is yes. Pushing the push information of one or more merchants to the terminal.

It can be seen that through the above device, the time for pushing information can be controlled, and a customized service for pushing information to the customer is realized, thereby improving the customer experience.

FIG. 7 is a structural block diagram of still another information pushing apparatus according to an embodiment of the present invention. As shown in FIG. 7, in an embodiment, the determining module 34 includes:

1) The third obtaining unit 72 is configured to acquire, according to the location information, a distance between a current location of the terminal and a location where the preset merchant is located;

2) The second determining unit 74 is coupled to the third obtaining unit 72, and is configured to determine whether the distance is less than a predetermined distance;

3) The determining unit 76 is coupled to the second determining unit 74, and is configured to determine that the preset merchant is one of the one or more merchants that have a predetermined distance from the terminal if it is determined that the distance is less than the predetermined distance.

FIG. 8 is a structural block diagram of an information push apparatus according to an example of the present invention. As shown in FIG. 8, the apparatus includes:

The system management module 81 is configured to configure a time period during which advertisement information is allowed to be posted, a member list that does not send advertisement information, and a transmission rate of the short message, the multimedia message, and the location request.

The member information recording module 82 is coupled to the system management module 81, configured to record the registered member information of the merchant, configure the member mobile phone number, and store the member information.

The mobile phone location detecting module 83 is respectively coupled to the member information recording module 82 and the system management module 81 as a positioning service interface (SP), which is set to be connected with the operator's LBS mobile positioning system, and uses the mobile phone number of the member to move the positioning system. Send an MLP request to check the member's current location.

The merchant location management module 84 is coupled to the handset location detection module 83 and the system management module 81, respectively, and is configured to record the address of the location where the merchant's store is located.

The advertisement information publishing module 85 is respectively coupled to the merchant location management module 84 and the system management module 81, and is configured to configure the content of the advertisement information that the store needs to publish to the member, and issue the time period, issue the distance threshold, and select the message. Still MMS is released. If you choose to use MMS to send, you can also configure multimedia content such as pictures, animations, etc.

The advertisement information pushing module 86 is respectively coupled to the advertisement information issuing module 85 and the system management module 81, and is configured to send the advertisement information (sms or multimedia message) issued by the advertisement publishing module 84 to the mobile phone of the member by connecting the SMS/MMS gateway of the operator. .

The GIS map module 87 is coupled to the mobile phone location detecting module 83. The mobile phone location detecting module 83 sends an MLP request to the mobile positioning system LBS by using the mobile phone number of the member to query the current location of the member's mobile phone. After successful response, the latitude and longitude information in the successfully responded message is provided to the GIS map module, and the GIS map module converts the latitude and longitude information into an actual address.

Through the embodiment and the examples and examples of the embodiment, the terminal is positioned, and the advertisement information of different merchants is sent through different positions, and the orientation of the advertisement is implemented, and the customized push is implemented.

It should be noted that each of the above modules may be implemented by software or hardware. For the latter, the foregoing may be implemented by, but not limited to, the foregoing modules are all located in the same processor; or, the modules are located in multiple In the processor.

Example 3

Embodiments of the present invention also provide a storage medium. In an embodiment, in the embodiment, the storage medium may be configured to store program code for performing the following steps:

S1. Obtain location information of a location where the terminal is currently located.

S2. Determine, according to the location information, one or more merchants that have a predetermined distance from the terminal;

S3. Push the information to be pushed of one or more merchants to the terminal.

In this embodiment, the foregoing storage medium may include, but not limited to, a U disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a mobile hard disk, a magnetic disk, or an optical disk. A variety of media that can store program code.

For examples in this embodiment, reference may be made to the examples described in the foregoing embodiments and implementation manners, and details are not described herein again.

The modules or steps of the above embodiments of the present invention may be implemented by a general-purpose computing device, which may be centralized on a single computing device or distributed over a network of multiple computing devices, which may be implemented by computing devices. The executed program code is implemented such that they can be stored in a storage device by a computing device, and in some cases, the steps shown or described can be performed in a different order than here, or they can be Each of the integrated circuit modules is fabricated separately, or a plurality of modules or steps thereof are fabricated into a single integrated circuit module. Thus, embodiments of the invention are not limited to any specific combination of hardware and software.

The above description is only for the embodiments of the present invention, and is not intended to limit the present application, and various changes and modifications may be made by those skilled in the art. Any modifications, equivalent substitutions, improvements, etc. made within the spirit and principles of this application are intended to be included within the scope of the present application.

Industrial applicability

Claims

An information push method includes:

Obtain location information of the location where the terminal is currently located;

Determining, according to the location information, one or more merchants having a predetermined distance from the terminal;

Pushing the to-be-pushed information of the one or more merchants to the terminal.
The method of claim 1, wherein the obtaining the location information of the location where the terminal is currently located comprises:

Sending a location request to the base station location system LBS, where the location request carries a terminal identifier for identifying the terminal;

And obtaining, according to the terminal identifier, the location information of a location where the terminal is currently located.
The method of claim 1, wherein the obtaining the location information of the location where the terminal is currently located comprises:

Determining whether the terminal supports receiving the to-be-push information;

If the determination result is yes, the location information of the current location of the terminal is obtained.
The method of claim 1, wherein before the pushing the information to be pushed of the one or more merchants to the terminal, the method further comprises:

Determining whether the current time is within a preset pushing time period in which the terminal receives the information to be pushed;

Wherein, if the determination result is yes, the to-be-push information of the one or more merchants is pushed to the terminal.
The method according to any one of claims 1 to 4, wherein determining the one or more merchants that have the predetermined distance from the terminal according to the location information comprises:

Obtaining, according to the location information, a distance between a current location of the terminal and a location where the preset merchant is located;

Determining whether the distance is less than the predetermined distance;

In a case where it is determined that the distance is less than the predetermined distance, it is determined that the preset merchant is one of the one or more merchants that have the predetermined distance from the terminal.
An information pushing device includes:

Obtaining a module, configured to obtain location information of a location where the terminal is currently located;

Determining a module, configured to determine, according to the location information, one or more merchants that have a predetermined distance from the terminal;

And a pushing module, configured to push the to-be-pushed information of the one or more merchants to the terminal.
The apparatus of claim 6, wherein the obtaining module comprises:

The initiating unit is configured to initiate a positioning request to the base station positioning system LBS, where the positioning request carries a terminal identifier for identifying the terminal;

The first obtaining unit is configured to acquire the location information of the location where the terminal is currently located according to the terminal identifier.
The apparatus of claim 6, wherein the obtaining module comprises:

a first determining unit, configured to determine whether the terminal supports receiving the to-be-push information;

The second obtaining unit is configured to acquire the location information of the current location of the terminal if the determination result is yes.
The apparatus of claim 6 further comprising:

a determining module, configured to determine whether the current time is within a preset pushing time period in which the terminal receives the information to be pushed;

The pushing module is configured to push the to-be-pushed information of the one or more merchants to the terminal if the determination result is yes.
The apparatus according to any one of claims 6 to 9, wherein the determining module comprises:

The third obtaining unit is configured to acquire, according to the location information, a distance between a current location of the terminal and a location where the preset merchant is located;

a second determining unit, configured to determine whether the distance is less than the predetermined distance;

a determining unit configured to determine, when it is determined that the distance is less than the predetermined distance The preset merchant is one of the one or more merchants that have the predetermined distance from the terminal.
A computer readable storage medium storing computer executable instructions for performing the method of any of claims 1-5.