WO2017166506A1

WO2017166506A1 - Information display method and device in live broadcast

Info

Publication number: WO2017166506A1
Application number: PCT/CN2016/089180
Authority: WO
Inventors: 张敏; 盖鹏
Original assignee: 乐视控股（北京）有限公司; 乐视网信息技术（北京）股份有限公司
Priority date: 2016-03-30
Filing date: 2016-07-07
Publication date: 2017-10-05
Also published as: CN105847896A

Abstract

Provided are an information display method and device in a live broadcast. The method comprises: acquiring information to be displayed, wherein the information has an attribute of a display time period; according to the current time and the display time period, displaying the information in the process of playing a live video; and periodically querying whether the information that has not been displayed is modified, and if the information that has not been displayed is modified, performing display according to the modified information. According to the method, information to be displayed related to live contents is prepared for a live video in advance, and a display time period is set, such that information can be displayed according to the display time period after the start of a live broadcast. At the same time, considering that the information to be displayed may be adjusted temporarily, a timing query measure is taken, such that an operator can flexibly modify information that has not been displayed during a live broadcast, and thus, the displayed information is more flexible and more accurate.

Description

Method and device for displaying information in live broadcast

This application claims the priority of the Chinese Patent Application filed on March 30, 2016, the Chinese Patent Application No. 2016101948994, entitled "A method and apparatus for displaying information in a live broadcast", the entire contents of which are incorporated herein by reference. In the application.

Technical field

The present invention relates to the field of video live broadcast technology, and in particular, to a method and device for displaying information in a live broadcast.

Background technique

In daily life, many users like to watch various live programs through mobile devices, computers, televisions and other terminal devices. For the purpose of obtaining advertising revenue or providing convenience to users, the video service provider may wish to provide the user with a live video while additionally displaying some information on the live screen, such as displaying a certain product. Moreover, during the live broadcast, it may be necessary to edit the information at any time, such as changing the content of the information or adjusting the presentation time. There is currently no way to achieve the above objectives.

Summary of the invention

The invention provides a method and a device for displaying information in a live broadcast, so as to realize flexible display of information during live broadcast.

According to a first aspect of the embodiments of the present invention, a method for displaying information in a live broadcast is provided, where the method is used for a terminal device, and the method includes:

Obtaining information to be displayed, wherein the information has an attribute showing a time period;

Displaying the information during the playing of the live video according to the current time and the display time period, and,

Timely querying whether the information that has not been displayed is modified,

If the information that has not been displayed is modified, the information is displayed according to the modified information.

Optionally, the modification includes:

Modification of information content and/or presentation time period.

Optionally, whether the information that has not been displayed by the timing query is modified includes:

Timed access to the specified interface of the server;

Each time the information that has not been displayed is queried by the specified interface is modified.

Optionally, the method further includes:

Timely query whether to receive the control command sent by the server;

If the control instruction is received, the display function is turned on or off according to the control instruction.

Optionally, the information is product information.

According to a second aspect of the embodiments of the present invention, a method for displaying information in a live broadcast is provided, where the method is used for a server, and the method includes:

Storing information to be displayed, wherein the information has attributes for displaying time periods;

Sending the information to the terminal device, so that the terminal device displays the information in the process of playing the live video according to the current time of the terminal device and the display time period;

Receiving a modification of the information that has not been displayed during the playing of the live video;

And when the terminal device queries, the modified information is notified to the terminal device.

Optionally, the modification includes:

Modification of information content and/or presentation time period.

According to a third aspect of the embodiments of the present invention, a device for displaying information in a live broadcast is provided, where the device is used for a terminal device, and the device includes:

An information acquiring unit, configured to acquire information to be displayed, wherein the information has an attribute of displaying a time period;

An information display unit, configured to display the information in a process of playing a live video according to a current time and the display time period;

The information query unit is configured to periodically query whether the information that has not been displayed is modified, and if the information that has not been displayed is modified, the information is displayed according to the modified information.

Optionally, the modification includes:

Modification of information content and/or presentation time period.

Optionally, when the information query unit periodically queries whether the information that has not been displayed is modified, the information query unit is configured to:

The specified interface of the server is periodically accessed, and each time the information that has not been displayed is queried through the specified interface.

Optionally, the device further includes:

And a switch unit, configured to periodically query whether a control command sent by the server is received, and if the control command is received, turn on or off the display function according to the control instruction.

Optionally, the information is product information.

According to a fourth aspect of the embodiments of the present invention, a device for displaying information in a live broadcast is provided, where the device is used in a server, and the device includes:

An information storage unit, configured to store information to be displayed, wherein the information has an attribute of displaying a time period;

An information sending unit, configured to send the information to the terminal device, so that the terminal device displays the information in a process of playing a live video according to the current time of the terminal device and the display time period;

The information updating unit is configured to receive, in the process of playing the live video, a modification of the information that has not been displayed, and notify the terminal device of the modified information when the terminal device queries.

Optionally, the modification includes:

Modification of information content and/or presentation time period.

According to a fifth aspect of the present invention, a computer storage medium is further provided, wherein the computer storage medium can store a program, and when the program is executed, the information display in the live broadcast provided by the first aspect of the embodiment of the present invention can be implemented. Some or all of the steps in the various implementations of the method.

According to a sixth aspect of the present invention, a computer storage medium is further provided, wherein the computer storage medium may store a program, and when the program is executed, the information display in the live broadcast provided by the second aspect of the embodiment of the present invention may be implemented. Some or all of the steps in the various implementations of the method.

According to a seventh aspect of the embodiments of the present invention, a device for displaying information in a live broadcast, including:

processor;

a memory for storing processor executable instructions;

Wherein the processor is configured to:

According to an eighth aspect of the present invention, a device for displaying information in a live broadcast, including:

Processor

a memory for storing processor executable instructions;

Wherein the processor is configured to:

The technical solutions provided by the embodiments of the present invention may include the following beneficial effects:

In this embodiment, the information to be displayed related to the live content is prepared in advance for the live video, and the display time period is set, so that the information can be displayed according to the display time period after the live broadcast starts. For example, the live broadcast starts at 16:00, and one message can be set to be displayed in advance from 16:00 to 16:05, and the other information is set to be displayed from 16:20 to 16:25, and so on. At the same time, considering that the information to be displayed may be temporarily adjusted, the measures of regular inquiry are adopted, so that the staff can flexibly modify the undisplayed information during the live broadcast, and can cope with the sudden situation in the live broadcast process. Temporary changes are temporarily effective, making the information displayed more flexible and precise.

The above general description and the following detailed description are intended to be illustrative and not restrictive.

DRAWINGS

The accompanying drawings, which are incorporated in the specification of FIG

FIG. 1 is a flowchart of a method for displaying information in a live broadcast according to an exemplary embodiment of the present invention;

FIG. 2 is a schematic diagram of a scene according to an exemplary embodiment of the invention; FIG.

FIG. 3 is a schematic diagram of an interface according to an exemplary embodiment of the invention; FIG.

FIG. 4 is a flowchart of a method for displaying information in a live broadcast according to an exemplary embodiment of the present invention; FIG.

FIG. 5 is a flowchart of a method for displaying information in a live broadcast according to an exemplary embodiment of the present invention; FIG.

FIG. 6 is a signaling diagram of a method for displaying information in a live broadcast according to an exemplary embodiment of the present invention; FIG.

FIG. 7 is a signaling diagram of a method for displaying information in a live broadcast according to an exemplary embodiment of the present invention; FIG.

FIG. 8 is a schematic diagram of an interface according to an exemplary embodiment of the present invention; FIG.

FIG. 9 is a schematic diagram of an interface according to an exemplary embodiment of the present invention; FIG.

FIG. 10 is a schematic diagram of an interface according to an exemplary embodiment of the present invention; FIG.

FIG. 11 is a schematic diagram of an information display apparatus in a live broadcast according to an exemplary embodiment of the present invention; FIG.

FIG. 12 is a schematic diagram of an information display apparatus in a live broadcast according to an exemplary embodiment of the present invention; FIG.

FIG. 13 is a schematic diagram of an information display apparatus in a live broadcast according to an exemplary embodiment of the present invention.

detailed description

Exemplary embodiments will be described in detail herein, examples of which are illustrated in the accompanying drawings. The following description refers to the same or similar elements in the different figures unless otherwise indicated. The embodiments described in the following exemplary embodiments do not represent all embodiments consistent with the present invention. Instead, they are merely examples of devices and methods consistent with aspects of the invention as detailed in the appended claims.

FIG. 1 is a flowchart of a method for displaying information in a live broadcast according to an exemplary embodiment of the present invention. The method can be used for terminal devices such as mobile phones, video players (such as MP4 players), tablets, desktop computers, notebook computers, televisions, and the like.

Referring to FIG. 1, the method may include the following steps:

Step S101: Acquire information to be displayed, wherein the information has an attribute of displaying a time period.

As an example, a scenario of this embodiment can be seen in FIG. 2. In FIG. 2, 201 is a server in the cloud, 203 is a user, and 202 is a terminal device of the user, that is, a mobile phone. At some point, the user 203 starts watching a live video program through the mobile phone 202, and the mobile phone 202 obtains the information to be displayed through communication with the server 201.

In this embodiment, the information carries attributes that show time periods. Taking the information as the commodity information as an example, the commodity information may have an attribute field in which a start and end time is stored. For example, the live video starts from 2016.2.18 15:00, and the display period of a product is 2016.2.18 15:01~2016.2.18 15:02, then it means that the terminal device will play the live video at the same time. The product is displayed at a certain position in the live video interface from 15:01 to 15:02.

In addition, the embodiment of the present invention is not limited, for example, it can be obtained before starting to play the live broadcast, or when starting to play the live broadcast, and so on.

In addition, when there are multiple live video, the information to be displayed may be distinguished according to the identifier of the live video (such as the live video ID).

Step S102: Display the information in a process of playing a live video according to the current time and the display time period.

As an example, as shown in FIG. 3, in FIG. 3, the information displayed after the point may appear next to the live video, or may be floating on the live video, and the specific position is not limited in this embodiment. Those skilled in the art can design according to their needs or scenarios.

Step S103, periodically querying whether the information that has not been displayed is modified, and if the information that has not been displayed is modified, displaying the modified information.

This is because as the live broadcast progresses, there may be some unexpected situations, or other reasons, so that the staff will temporarily modify the information that has not been displayed on the server side, so that the information display is more flexible and accurate. . As an example, the modification may include: modification of the information content and/or presentation time period. For example, advance the display time of an item, or shorten the display time, and so on.

Therefore, the terminal device needs to know the modification after the start of the live broadcast. Therefore, in the embodiment, during the live broadcast, the terminal device periodically checks whether the information that has not been displayed is modified from the server side, if the information is not yet displayed. If the information is modified, it will be displayed according to the modified information.

For example, suppose that the terminal device queries once in 1 minute, and it takes 1 minute from the time of learning to update to the update, then the staff can temporarily modify it at the latest 2 minutes before displaying a message.

As an example, in this embodiment or some other embodiments of the present invention, whether the information that has not been displayed by the timing query is modified may include:

Timed access to the specified interface of the server;

In addition, considering that the end time of the live broadcast is generally not completely determined, the information display function on the terminal device can be flexibly turned on or off according to the timing query mechanism. Therefore, as shown in FIG. 4, in this embodiment or some other embodiments of the present invention, the method may further include:

Step S401, periodically querying whether a control command sent by the server is received.

Step S402, if the control instruction is received, the display function is turned on or off according to the control instruction.

In this embodiment, the information to be displayed related to the live content is prepared in advance for the live video, and the display time period is set, so that the information can be displayed according to the display time period after the live broadcast starts. At the same time, considering that the information to be displayed may be temporarily adjusted, a timed inquiry is taken, so that the staff can flexibly modify the undisplayed information during the live broadcast, and can respond to the live broadcast. The unexpected situation in the process and the temporary modification are temporarily effective, making the displayed information more flexible and accurate.

FIG. 5 is a flowchart of a method for displaying information in a live broadcast according to an exemplary embodiment of the present invention. This method can be used, for example, for a server.

Referring to FIG. 5, the method may include the following steps:

Step S501, storing information to be displayed, wherein the information has an attribute showing a time period.

Step S502: Send the information to the terminal device, so that the terminal device displays the information in the process of playing the live video according to the current time of the terminal device and the display time period.

Specifically, there are two ways in this embodiment:

The first type, after obtaining the display time period of the information to be displayed, the terminal device may determine whether it should be displayed according to the relationship between the current time and the display time period.

Or, in the second type, the relationship between the current time and the display time period may be determined by the server, and if the current time enters the display time period, the information to be displayed may be sent to the terminal device, and if the current time has left the display time period Then, a control command can be sent to the terminal device to cancel the display of the information.

Step S503, in the process of playing the live video, receiving a modification to the information that has not been displayed.

As the live broadcast progresses, there may be some unexpected situations, or other reasons, so that the staff will temporarily modify the information that has not been displayed on the server side, so that the information display is more flexible and accurate. As an example, the modification may include: modification of the information content and/or presentation time period. For example, advance the display time of an item, or shorten the display time, and so on.

As an example, a staff member can temporarily edit undisplayed information through the operating platform. For example, suppose that the terminal device queries once in 1 minute, and it takes 1 minute from the time of learning to update to ready to update. Then, the staff can temporarily modify it by 2 minutes before displaying a message.

In step S504, when the terminal device queries, the modified information is notified to the terminal device.

As an example, the terminal device can periodically query the server, and the server can notify the terminal device of the modified information, for example, the updated information itself or the description/description of the current update can be directly notified. Terminal equipment.

In this embodiment, the information to be displayed related to the live content is prepared in advance for the live video, and the display time period is set, so that the information can be displayed according to the display time period after the live broadcast starts. At the same time, considering that the information to be displayed may be temporarily adjusted, the measures of regular inquiry are adopted, so that the staff can flexibly modify the undisplayed information during the live broadcast, and can cope with the sudden situation in the live broadcast process. Temporary changes are temporarily effective, making the information displayed more flexible and precise.

The solution of the present invention is further described below in conjunction with specific scenarios.

FIG. 6 is a signaling diagram of a method for displaying information in a live broadcast according to an exemplary embodiment of the present invention.

Step S601, the terminal device requests information to be displayed from the server before the start of the live broadcast or at the start of the live broadcast.

For example, suppose that there are three kinds of products to be displayed, namely cameras, smart TVs, and notebook computers. The starting time is 12:05, 12:15, and 12:25, and the display time is 1 minute. Then, during the live broadcast, the terminal device will display the corresponding products at these preset moments.

Step S602, the server sends the information to be displayed to the terminal device.

That is, the terminal device is informed that the camera is displayed at 12:05, the smart TV is displayed at 12:15, and the laptop is displayed at 12:25.

In step S603, the terminal device synchronizes with the server time before the start of the live broadcast or at the start of the live broadcast.

The time on the server is usually accurate, and the time on the terminal device may not be accurate for various reasons, such as the absolute time on the current server is 2016.2.18 12:00, and the absolute time on the terminal device is 2016.2.18 11 :58, the terminal device needs to calibrate its own time according to the time on the server.

Step S604, after the broadcast starts, the terminal device determines that the first time is currently reached, and starts to display the first item.

That is, the camera is displayed at 12:05.

Step S605, the terminal device determines that the second time is currently reached, and starts to display the second item.

That is, the smart TV will be displayed at 12:15.

An effect diagram when shown as an example can be seen in FIG.

Step S606, the terminal device determines that the third time is currently reached, and starts to display the third item.

That is, the laptop will be displayed at 12:25.

The live show ends and the process ends.

FIG. 7 is a signaling diagram of a method for displaying information in a live broadcast according to an exemplary embodiment of the present invention. Compared with the scene shown in FIG. 6, the scene shown in FIG. 7 adds a link for temporarily editing the product during the live broadcast.

In step S701, before the live broadcast begins, the staff sets the items to be displayed in the live broadcast in the database of the server through the operation platform.

For example, it is still assumed that there are three kinds of products to be displayed, namely, a camera, a smart TV, and a notebook computer. The starting time is 12:05, 12:15, and 12:25, and the display time is 1 minute. Then, during the live broadcast, the terminal device will display the corresponding products at these preset moments.

Step S702, the terminal device requests information to be displayed from the server before the start of the live broadcast or at the start of the live broadcast.

Step S703, the server sends the information to be displayed to the terminal device.

Step S704, the terminal device synchronizes with the server time before the start of the live broadcast or at the start of the live broadcast.

Step S705, after the live broadcast starts, the terminal device displays the product according to the time.

That is, the camera is displayed at 12:05.

In step S706, the staff temporarily adjusts the remaining information to be displayed.

For example, at 12:09, the staff extended the display time of the smart TV from 12:15 to 12:20, and the laptop's display time from 12:25 to 12:12.

In step S707, the terminal device periodically polls the server.

Step S708: The terminal device obtains the latest to-be-displayed information according to the data returned by the server.

Through timed polling, the terminal device knows that the display time of the smart TV is delayed from 12:15 to 12:20, and the display time of the notebook computer is 12:12 from 12:25.

In step S709, the terminal device performs display according to the current time and the latest obtained information.

That is, the camera is displayed at 12:12.

In step S710, the terminal device periodically polls the server.

In step S711, the terminal device obtains the latest information to be displayed according to the data returned by the server.

At this time, the display time of the smart TV has not been modified, still 12:20.

In step S712, the terminal device performs display according to the time and the latest obtained information.

That is to show TV at 12:20.

The live show ends and the process ends.

In an embodiment of the present invention, when the terminal device displays the information to be displayed, the terminal device may be as follows:

Displaying an interaction component at a preset location in the live video interface, wherein the interaction component is configured to present the information and provide operational options,

as well as,

The information is subjected to processing corresponding to the operation according to an operation of the user in the interaction component.

As an example, the interaction component may be set beside the live video or may be floating on the live video. The specific preset position is not limited in this embodiment, and those skilled in the art may design according to the requirements or the scene.

When the information is commodity information, the interaction component may include at least one of the following operational options:

View product details, add to the shopping cart, view the shopping cart, modify the shopping cart, and go to the shopping cart to settle.

Taking the information as the product information as an example, during the time period in which the product is displayed, the user can directly view the product details, add the shopping cart, view the shopping cart, modify the shopping cart, and go to the shopping cart to settle the operation in the interaction component. ,Very convenient.

As an example, the interaction component can be referred to FIG. 8. In FIG. 8, the live video of the soccer game is being played on the terminal device, and at some time, an interactive component (or an interactive window) floating above the screen can appear in the lower left corner of the screen. , interactive areas, etc.). An item (smart TV) is displayed in the interactive component, and an operation button of "adding a shopping cart" is set under the item.

In this embodiment or some other embodiments of the present invention, when the interaction component includes an operation option to view the product details, the information is performed on the information according to an operation of the user in the interaction component The corresponding processing of the operation, including:

When the user triggers an operation option to view the item details, the item details of the item pointed to by the user are acquired and displayed in the interaction component.

As an example, as shown in FIG. 8 and FIG. 9, in FIG. 8, the user can click on the product picture, and then The product details of the item can be seen as shown in FIG.

In this embodiment or some other embodiments of the present invention, when the interaction component includes an operation option to view a shopping cart, the information is performed on the information according to an operation of the user in the interaction component The corresponding processing of the operation, including:

When the user triggers an operation option to view the shopping cart, it is determined whether the user has logged in.

If the user has logged in, obtain the goods that the user has previously added to the shopping cart from other related platforms according to the identity of the user, and view the items that have been previously added to the shopping cart and are watching The items added to the shopping cart during the live video are displayed together in the interactive component.

If the user is not logged in, only the items added to the shopping cart during viewing of the live video are displayed in the interactive component.

In this way, the video player is opened to the mall, and in the visitor mode, the recommended item can be added in the player without a jump, and the graphic details of the product, the list of added items, and the like can be further viewed in the player. After logging in, you can also synchronize the other items in the mall that you bought and added to the player.

As an example, as shown in FIG. 9 and FIG. 10, in FIG. 9, the user can click the operation button of “Add to the shopping cart”, and then the product can be added to the shopping cart and can be seen as shown in FIG. The current situation in the shopping cart.

In this embodiment or some other embodiments of the present invention, when the interaction component includes an operation option to go to the shopping cart settlement, the information is performed according to the operation of the user in the interaction component. The corresponding processing of the operation, including:

When the user triggers an operation option to go to the shopping cart settlement, it is determined whether the user has logged in.

If the user has logged in, jump directly to the settlement page of the relevant platform according to the identity of the user.

If the user is not logged in, jump to the user login page.

In this way, the video player synchronizes with the mall login, thereby solving the problem that the number of shopping carts in the player is consistent with the number of shopping carts in the mall. The list of shopping carts in the player is displayed by directly accessing the data of the mall interface, and directly accessing the SDK of the shopping cart of the mall, the product can be edited and deleted, and the purchase can be purchased while playing, while watching and buying.

As an example, still can be seen in FIG. 10, in FIG. 10, the user can click the "go to clear" button when viewing the shopping cart, so that the user can jump to the store settlement page.

In this embodiment, in the case of not interrupting the live broadcast, the side-by-side purchase function is realized, and even if the visitor mode can add a shopping cart and view the shopping cart list as usual, the purchase add threshold is lowered, and at the same time, the product is Relevant information can be displayed in the player, the refined selling points are often shorter and smaller, the user's acceptance is greatly reduced, and the shopping cart can be added more efficiently and quickly, thereby increasing the transaction volume.

The following is an embodiment of the apparatus of the present invention, which can be used to carry out the method embodiments of the present invention. For details not disclosed in the embodiment of the device of the present invention, please refer to the method embodiment of the present invention.

FIG. 11 is a schematic diagram of an information display apparatus in a live broadcast according to an exemplary embodiment of the invention. The device can be used for terminal devices such as mobile phones, video players (such as MP4 players), tablets, desktop computers, notebook computers, televisions, and the like.

Referring to Figure 11, the apparatus can include:

The information obtaining unit 1101 is configured to acquire information to be displayed, wherein the information has an attribute of displaying a time period.

The information display unit 1102 is configured to display the information during the playing of the live video according to the current time and the display time period.

The information query unit 1103 is configured to periodically query whether the information that has not been displayed is modified, and if the information that has not been displayed is modified, display the information according to the modified information.

In this embodiment or some other embodiments of the present invention, the information query unit is configured to: when periodically querying whether the information not yet displayed is modified:

In addition, considering that the end time of the live broadcast is generally not completely determined, the information display function on the terminal device can be flexibly turned on or off according to the timing query mechanism. Therefore, as shown in FIG. 12, in this embodiment or some other embodiments of the present invention, the apparatus may further include:

The switch unit 1201 is configured to periodically query whether a control command sent by the server is received, and if the control command is received, turn on or off the display function according to the control command.

With regard to the apparatus in the above embodiment, the specific manner in which each unit\module performs an operation has been described in detail in the embodiment relating to the method, and will not be explained in detail herein.

FIG. 13 is a schematic diagram of an information display apparatus in a live broadcast according to an exemplary embodiment of the present invention. The device can be used, for example, for a server.

Referring to Figure 13, the apparatus can include:

The information storage unit 1301 is configured to store information to be displayed, wherein the information has an attribute of displaying a time period.

The information sending unit 1302 is configured to send the information to the terminal device, so that the terminal device displays the information in a process of playing a live video according to the current time of the terminal device and the display time period.

Specifically, there are two ways in this embodiment:

Or, in the second type, the relationship between the current time and the display time period may be determined by the server, and if the current time enters the display time period, the information to be displayed may be sent to the terminal device, and if If the time has elapsed from the presentation time period, a control command may be sent to the terminal device to cancel the display of the information.

The information update unit 1303 is configured to receive, in the process of playing the live video, a modification of the information that has not been displayed, and notify the terminal device of the modified information when the terminal device queries.

The terminal device can periodically query the server, and the server can notify the terminal device of the modified information. For example, the updated information itself or the description/description of the current update can be directly notified to the terminal device to be queried. .

The embodiment of the present invention further provides a computer storage medium, wherein the computer storage medium can store a program, and when the program is executed, each implementation manner of a live information display method provided by the terminal device side embodiment of the present invention can be implemented. Some or all of the steps.

The embodiment of the present invention further provides a computer storage medium, wherein the computer storage medium can store a program, and the program can be implemented in a implementation manner of a live broadcast information display method provided by the server side embodiment of the present invention. Part or all of the steps.

The embodiment of the invention further provides an information display device in a live broadcast, comprising:

processor;

a memory for storing processor executable instructions;

Wherein the processor is configured to:

processor;

a memory for storing processor executable instructions;

Wherein the processor is configured to:

Other embodiments of the invention will be apparent to those skilled in the <RTIgt; The present application is intended to cover any variations, uses, or adaptations of the present invention, which are in accordance with the general principles of the present invention and include common general knowledge or conventional technical means in the art that are not disclosed in the present invention. . The specification and examples are to be considered as illustrative only,

It is to be understood that the invention is not limited to the details of the details of The scope of the invention is limited only by the appended claims.

Claims

A method for displaying information in a live broadcast, wherein the method is used for a terminal device, and the method includes:

Obtaining information to be displayed, wherein the information has an attribute showing a time period;

Displaying the information during the playing of the live video according to the current time and the display time period, and,

Timely querying whether the information that has not been displayed is modified,

If the information that has not been displayed is modified, the information is displayed according to the modified information.
The method of claim 1 wherein said modifying comprises:

Modification of information content and/or presentation time period.
The method according to claim 1, wherein the information that the timed query has not been displayed is modified, including:

Timed access to the specified interface of the server;

Each time the information that has not been displayed is queried by the specified interface is modified.
The method of claim 1 further comprising:

Timely query whether to receive the control command sent by the server;

If the control instruction is received, the display function is turned on or off according to the control instruction.
The method of claim 1 wherein said information is merchandise information.
A method for displaying information in a live broadcast, wherein the method is used for a server, and the method includes:

Storing information to be displayed, wherein the information has attributes for displaying time periods;

Sending the information to the terminal device, so that the terminal device displays the information in the process of playing the live video according to the current time of the terminal device and the display time period;

Receiving a modification of the information that has not been displayed during the playing of the live video;

And when the terminal device queries, the modified information is notified to the terminal device.
The method of claim 6 wherein said modifying comprises:

Modification of information content and/or presentation time period.
An information display device in a live broadcast, wherein the device is used for a terminal device, and the device includes:

An information acquiring unit, configured to acquire information to be displayed, wherein the information has an attribute of displaying a time period;

An information display unit, configured to display the information in a process of playing a live video according to a current time and the display time period;

The information query unit is configured to periodically query whether the information that has not been displayed is modified, and if the information that has not been displayed is modified, the information is displayed according to the modified information.
The apparatus of claim 8 wherein said modifying comprises:

Modification of information content and/or presentation time period.
The apparatus according to claim 8, wherein the information query unit is configured to: when the information of the information that has not been displayed is periodically modified, is:

The specified interface of the server is periodically accessed, and each time the information that has not been displayed is queried through the specified interface.
The device according to claim 8, wherein the device further comprises:

And a switch unit, configured to periodically query whether a control command sent by the server is received, and if the control command is received, turn on or off the display function according to the control instruction.
The apparatus according to claim 8, wherein said information is commodity information.
An information display device in a live broadcast, wherein the device is used in a server, and the device includes:

An information storage unit, configured to store information to be displayed, wherein the information has an attribute of displaying a time period;

An information sending unit, configured to send the information to the terminal device, so that the terminal device displays the information in a process of playing a live video according to the current time of the terminal device and the display time period;

The information updating unit is configured to receive, in the process of playing the live video, a modification of the information that has not been displayed, and notify the terminal device of the modified information when the terminal device queries.
The apparatus of claim 13 wherein said modifying comprises:

Modification of information content and/or presentation time period.
A terminal device, characterized in that the terminal device comprises the in-stream information display device according to any one of claims 8 to 12.