CN102111645B - Information insertion method and information insertion system - Google Patents
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- CN102111645B CN102111645B CN200910243208.5A CN200910243208A CN102111645B CN 102111645 B CN102111645 B CN 102111645B CN 200910243208 A CN200910243208 A CN 200910243208A CN 102111645 B CN102111645 B CN 102111645B
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Abstract
The embodiment of the invention discloses an information insertion method and an information insertion system. The method comprises the following steps of: acquiring a program identifier of a played television program; determining whether the television program comprises corresponding information to be inserted or not by using link relationships in a link relationship library according to the program identifier; if the television program comprises the corresponding information to be inserted, screening the link relationships corresponding to the program identifier according to the program identifier, and acquiring the to-be-inserted information corresponding to the link relationships; and transmitting the information to be inserted to a video server, so that the video server inserts the information to be inserted in the played television program. In the method and the system, the link relationships between the program identifiers and identifiers of the information to be inserted are established in advance to bind the television programs and the information to be inserted, so that a user can browse the other information bound with the television program at the same time of watching the television program.
Description
Technical field
The present invention relates to a kind of TV tech, more particularly, relate to a kind of method and insertion information system of insertion information.
Background technology
Along with the digitlization of cable TV, TV can set up more, abundanter application, as browsing page, realizes T-Commerce etc.
Set Top Box can the browsing of supported web page, and builds WEB application service, various information application system can be deployed on WEB application server by operation front end.The terminal use of Digital Television can browse the information interaction content in WEB application server by Set Top Box.
Prior art is equivalent to Set Top Box to be used as PC, display is used as by television set, interactive mode on the Internet is indiscriminately imitated in the application of Digital Television, make the several functions that Digital Television can realize on network, but, by this kind of mode, when user browses by Digital Television the information content that WEB application server provides, the TV programme that Digital Television provides just can not be watched again.
Summary of the invention
In view of this, the invention provides a kind of method and insertion information system of insertion information, while viewing TV programme, can also browse out of Memory to realize user.
In order to solve the problems of the technologies described above, the invention provides following technical scheme:
A method for insertion information, comprising:
In advance linking relationship is set according to program identification and message identification to be intercutted, and is kept in linking relationship storehouse;
The method of insertion information comprises:
Obtain the program identification of the TV programme play;
According to described program identification, the linking relationship contrasted in described linking relationship storehouse determines whether described TV programme has corresponding information to be intercutted;
When described TV programme exists corresponding in time intercutting information, filter out the linking relationship corresponding with described program identification according to described program identification, and obtain the to be intercutted information corresponding with described linking relationship;
To video server send described in information to be intercutted, with make described video server intercut in play TV programme described in information to be intercutted.
Preferably, the described linking relationship that arranges also comprises: the time period that described in arranging, information to be intercutted is intercutted in TV programme.
Preferably, described TV programme comprises broadcast TV program and demand TV program.
Preferably, when play TV programme is broadcast TV program, the program identification of the TV programme that described acquisition is play comprises: from electronic program guidance system, obtain programme information; The program identification of the TV programme of current broadcasting is obtained according to programme information and current time.
Preferably, when play TV programme is demand TV program, the program identification of the TV programme that described acquisition is play comprises: the program identification obtaining the TV programme of described broadcasting according to the order request of user.
Preferably, described method also comprises the linking relationship between described amendment TV programme and information to be intercutted and/or deletes described linking relationship.
Preferably, the corresponding information to be intercutted of a described linking relationship or many information to be intercutted.
Preferably, described in, information to be intercutted is word, video, picture or voice messaging.
Preferably, described linking relationship stores with relational database, file and XML form.
A kind of insertion information system, comprising:
Information unit to be intercutted, for storing information to be intercutted and message identification to be intercutted, and defines information attribute to be intercutted;
Video server, identifies for programs stored and controls the broadcasting of TV programme;
Link unit, for establishing the link relation according to program identification and message identification to be intercutted in advance;
Acquiring unit, for obtaining the program identification of play TV programme;
Processing unit, for according to described program identification, contrasts described linking relationship and determines whether described TV programme has corresponding information to be intercutted;
Screening unit, for filtering out the linking relationship corresponding with described program identification according to described program identification from described linking relationship storehouse, and obtains the to be intercutted information corresponding with described linking relationship;
Transmitting element, for video server send described in information to be intercutted.
Preferably, described system also comprises maintenance unit, for the linking relationship revised between TV programme and information to be intercutted and/or delete described linking relationship.
Preferably, described link unit is also for arranging the time period that information to be intercutted is intercutted in TV programme.
Preferably, the corresponding information to be intercutted of a described linking relationship or many information to be intercutted.
Preferably, described in, information to be intercutted is word, video, picture or voice messaging.
Preferably, described linking relationship storehouse supports relation data library storage, file to store and XML storage.
As can be seen from above-mentioned technical scheme, the embodiment of the present invention is by setting up the linking relationship between program identification and message identification to be intercutted in advance, described TV programme and information to be intercutted are bound mutually, thus make user while the described TV programme of viewing, the out of Memory bound with this TV programme can also be browsed.In addition, the embodiment of the present invention is also provided with link time in linking relationship, to realize user while viewing TV programme, can browse the out of Memory bound with this TV programme according to different time sections.In addition, the present invention according to television program type link information to be intercutted accordingly, can have great flexibility and adaptability.
Accompanying drawing explanation
In order to be illustrated more clearly in the embodiment of the present invention or technical scheme of the prior art, be briefly described to the accompanying drawing used required in embodiment or description of the prior art below, apparently, accompanying drawing in the following describes is only some embodiments of the present invention, for those of ordinary skill in the art, under the prerequisite not paying creative work, other accompanying drawing can also be obtained according to these accompanying drawings.
The structural system figure of a kind of application scenarios that Fig. 1 provides for the embodiment of the present invention;
The flow chart of Fig. 2 a kind of insertion information method disclosed in the embodiment of the present invention;
Fig. 3 is the schematic diagram of the embodiment of the present invention disclosed definition linking relationship;
Fig. 4 is the schematic diagram of another embodiment of the present invention disclosed definition linking relationship;
The surface chart of Fig. 5 linking relationship disclosed in the embodiment of the present invention;
The flow chart of Fig. 6 another kind of insertion information method disclosed in the embodiment of the present invention;
The flow chart of Fig. 7 another kind of insertion information method disclosed in the embodiment of the present invention;
Fig. 8 is the surface chart of the embodiment of the present invention disclosed amendment linking relationship;
The structural representation of Fig. 9 a kind of insertion information system disclosed in the embodiment of the present invention;
The structural representation of Figure 10 another kind of insertion information system disclosed in the embodiment of the present invention.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, be clearly and completely described the technical scheme in the embodiment of the present invention, obviously, described embodiment is only the present invention's part embodiment, instead of whole embodiments.Based on the embodiment in the present invention, those of ordinary skill in the art, not making the every other embodiment obtained under creative work prerequisite, belong to the scope of protection of the invention.
The embodiment of the invention discloses a kind of method of insertion information, Fig. 1 is the structural system figure of a kind of application scenarios realizing the method.Wherein, information unit to be intercutted for storing information to be intercutted and message identification to be intercutted, and defines each attribute of information to be intercutted; Video server is used for programs stored and identifies and control the broadcasting of TV programme; Linking relationship storehouse is for storing the linking relationship between program identification and message identification to be intercutted pre-set.By establishing the link relation in advance, a certain TV programme can be made to bind together with the information to be intercutted establishing the link relation with it, its form of expression can be, when the TV programme being set up linking relationship is played, television program video can show link relevant to information described to be intercutted.
The flow chart that the method for insertion information to be intercutted is shown in Figure 2, this process specifically comprises step:
The program identification of the TV programme that S21, acquisition are play;
S22, according to described program identification, contrast described linking relationship and determine whether described TV programme has corresponding information to be intercutted;
S23, when described TV programme exists corresponding in time intercutting information, filter out the linking relationship corresponding with described program identification according to described program identification, and obtain the to be intercutted information corresponding with described linking relationship;
S24, to video server send described in information to be intercutted, with make described video server intercut in play TV programme described in information to be intercutted.
The embodiment of the present invention is by setting up the linking relationship between program identification and message identification to be intercutted in advance, described TV programme and information to be intercutted are bound mutually, thus make user while the described TV programme of viewing, the out of Memory bound with this TV programme can also be browsed.
In the present embodiment and following examples, information to be intercutted can be word, video, picture or voice messaging etc., and the information content can comprise polytype, as advertising message, news information, weather information etc., can arrange flexibly according to actual conditions.
Wherein, arrange in linking relationship process, linking relationship can a corresponding information to be intercutted, also can corresponding many information to be intercutted, that is, can intercut an information to be intercutted in a set of TV programme, also can intercut many information to be intercutted.Also preferably link time can be set, that is, information to be intercutted time period of intercutting in TV programme, what this time period can be arranged on that TV programme plays also can be arranged on centre or end time section for the previous period, certainly, also can intercut in package.
The set-up mode of linking relationship see Fig. 3, can fill in linking relationship mark, program identification and message identification to be intercutted etc. in linking relationship table.Wherein, foundation or the cancellation of linking relationship mark by using " 1 " or " 0 " to represent linking relationship; Message identification to be intercutted fill in the relation meeting "AND" or "or", wherein, the relation of "AND" shows as information to be intercutted can be play linked many in same TV programme, and the relation of "or" shows as linked many information to be intercutted wall scroll shuffle in same TV programme; The inter cut time of information to be intercutted in TV programme determines by arranging the beginning and ending time.The data storage arranging linking relationship can support various ways, as: relational database, text, XML etc.
In following examples, we, by intercutting some product introduction information in " everyday diet " program watched for user's program request, are described in detail implementation procedure of the present invention.
The process arranging linking relationship refers to Fig. 4, by Fig. 4, we are provided with and intercut three recommended informations about kitchen utensils in " everyday diet " programs, be respectively: the electromagnetic oven of knife for kitchen combination dress, multi-function article for washing vegetable and U.S., and be provided with in the 0th minute to the 12nd minute 35 seconds that start broadcasting at " everyday diet " program these three articles of product informations are intercutted.By the setting of Fig. 4 to linking relationship, TV background system can obtain display interface as shown in Figure 5, can be seen link situation between " everyday diet " program and three product informations that will intercut by Fig. 5.
User can watch broadcast TV program by TV, also can pass through the viewing of program request voluntarily demand TV program.
When user watches broadcast TV program, broadcast TV program terminal directly can not obtain program identification, and now, the inserting method flow chart as shown in Figure 6 of information to be intercutted, comprises step:
S61, broadcast TV program terminal obtain programme information from electronic program guidance system;
S62, the program identification obtaining the TV programme of current broadcasting according to programme information and current time and temporal information;
S63, obtained program identification and temporal information are informed to information unit to be intercutted, information unit to be intercutted, according to described program identification and temporal information, contrasts described linking relationship, determines whether described TV programme has corresponding information to be intercutted;
S64, when described TV programme exists corresponding in time intercutting information, filter out the linking relationship corresponding with described program identification according to described program identification, and obtain the to be intercutted information corresponding with described linking relationship;
S65, to video server send described in information to be intercutted.
The information such as the title of broadcast TV program broadcasting, sequence and beginning and ending time are comprised in described programme information, according to the time period that the TV programme provided in programme information is play, contrast current time can obtain the program identification of current broadcasting, and the reproduction time of actual program is calculated by the initial time of current playing program and current time, can temporal information be obtained.Information unit to be intercutted contrasts according to this program identification and temporal information the linking relationship pre-established, and determines whether the TV programme of current broadcasting has corresponding information to be intercutted.As user passes through broadcast TV program viewing " everyday diet ", current time is 13: 10, broadcast TV program terminal is according to current time contrast programme information, the reproduction time section of 13 o'clock broadcast TV programs corresponding to 10 minutes is found to be 13 o'clock to 13: 40, and TV programme play during this period of time is " everyday diet ", thus obtain program identification.According to the initial reproduction time 13 o'clock of " everyday diet " and current time 13: 10, can learn that now this program has play 10 minutes, namely, obtain temporal information, obtained program identification and temporal information are notified information unit to be intercutted by broadcast television terminal, information unit to be intercutted is according to linking relationship formulated in advance in linking relationship storehouse, " everyday diet " program needs to intercut information in 35 seconds at the 0th minute that starts broadcasting to the 12nd point, then by information sifting to be intercutted corresponding in linking relationship out, and intercut in " everyday diet " program by video server, the user of current viewing TV programme just can see the recommended information of three kinds of kitchen utensils of above-mentioned formulation in advance in watched " everyday diet " program.And if current time is 13: 20, illustrate that " everyday diet " this program has play 20 minutes, and the inter cut time of the recommended information of three kitchen utensils in this program is program when starting 12 points 35 seconds, obviously, the inter cut time mistake of the recommended information of these three kitchen utensils, then just do not have corresponding information to be intercutted in this program in this time.
When user is by when TV programme is watched in program request voluntarily, demand TV program terminal can obtain described identifier of TV-set programm and temporal information automatically according to the order request of user, and now, the inserting method of information to be intercutted as shown in Figure 7, comprises the steps:
S71, demand TV program terminal are according to the program identification of the TV programme of the current broadcasting of order request automatic acquisition of user and temporal information;
S72, obtained program identification and temporal information are informed to information unit to be intercutted, information unit to be intercutted, according to described program identification and temporal information, contrasts described linking relationship, determines whether described TV programme has corresponding information to be intercutted;
S73, when described TV programme exists corresponding in time intercutting information, filter out the linking relationship corresponding with described program identification according to described program identification, and obtain the to be intercutted information corresponding with described linking relationship;
S74, to video server send described in information to be intercutted.
As user selects program request " everyday diet " program in the morning 9, demand TV program terminal can obtain program identification and the temporal information of this TV programme automatically according to the order request of user, and by information unit to be intercutted for this message notice, information unit to be intercutted is according to the linking relationship in linking relationship storehouse, filter out the information to be intercutted pre-established, namely, article three, the recommended information of kitchen utensils, by the recommended information of this three bar kitchen utensils intercuts in this program in the 0th minute to the 12nd point and 35 seconds that start broadcasting at " everyday diet " program eventually through video server.
The embodiment of the present invention by setting up the linking relationship between TV programme and information to be intercutted, and arranges link time in linking relationship, thus makes user while viewing TV programme, can also browse information to be intercutted according to different time sections.In addition, the present invention according to television program type link information to be intercutted accordingly, can have great flexibility and adaptability.
In other embodiment provided by the present invention, can also carry out adaptive amendment by arranging modified logo to described linking relationship, as shown in Figure 8, be the interface schematic diagram of linking relationship disclosed in another kind of embodiment provided by the present invention.Can get back to by clicking " amendment " key in the interface of definition linking relationship, described amendment specifically comprises: upgrade program identification and/or upgrade message identification to be intercutted, and obtains new linking relationship according to the program identification upgraded and/or message identification to be intercutted; Or, linking relationship mark is set to 0, thus removes the binding relationship between described program identification and message identification to be intercutted, also can delete described linking relationship by the mode directly arranging delete key.
By modifying to linking relationship, the method that the embodiment of the present invention can be enable to provide upgrades information to be intercutted according to actual needs in real time.
In addition, the embodiment of the present invention additionally provide a kind of can the insertion information system of embodiment to implement the above described method.
With reference to figure 9, it is the structural representation of a kind of insertion information system that the invention process provides.
This system comprises: information unit 91 to be intercutted, video server 92, link unit 93, linking relationship storehouse 94, acquiring unit 95, processing unit 96, screening unit 97 and transmitting element 98.
Wherein:
Information unit 91 to be intercutted, for storing information to be intercutted and message identification to be intercutted, and defines each attribute of information to be intercutted;
Video server 92, identifies for programs stored and controls broadcasting of TV programme;
Link unit 93 is for pre-setting the linking relationship between program identification and message identification to be intercutted.
Information described to be intercutted can be word, video, picture or voice messaging etc., and the information content can comprise polytype, as advertising message, news information, weather information etc., can arrange flexibly artificially.The setting of described linking relationship with reference to the step in the inventive method embodiment, can not do too much description here.
Linking relationship storehouse 94, for storing described linking relationship, its storage can support the file layouts such as relational database, text or XML.
Acquiring unit 95, for extracting the solicited message of user, and obtains program identification according to solicited message.
Wherein, when user viewing be demand TV program time, acquiring unit 95 can from the program identification of request program terminal automatic acquisition institute program request; And when user viewing be broadcast TV program time, because broadcast TV program terminal can not automatic acquisition program identification, therefore, need to recall programme information by programme information guide system, the information such as the title of broadcast program, sequence and reproduction time are comprised in programme information, the programme information of current broadcasting can be obtained according to current time, thus obtain described program identification and temporal information.
Processing unit 96, for according to described program identification and temporal information, contrast described linking relationship determine described TV programme whether corresponding need intercut information;
Screening unit 97, for filtering out the linking relationship corresponding with described program identification according to program identification from described linking relationship storehouse, and obtains the to be intercutted information corresponding with described linking relationship;
Transmitting element 98, for information to be intercutted described in sending to video server, information to be intercutted described in intercutting in the TV programme of watching user to make described video server.
Present invention also offers the system of another insertion information, see Figure 10, is the structural representation of another kind of insertion information system provided by the present invention.
This system comprises: information unit 101 to be intercutted, video server 102, link unit 103, linking relationship storehouse 104, acquiring unit 105, processing unit 106, screening unit 107, transmitting element 108 and maintenance unit 109.
Wherein, link unit 103, linking relationship storehouse 104, acquiring unit 105, processing unit 106, screening unit 107 and transmitting element 108 to be insertedly broadcast information unit 91 with above-mentioned, video server 92, link unit 93, linking relationship storehouse 94, acquiring unit 95, processing unit 96, screening unit 97 and transmitting element 98 function similar, maintenance unit 109 is then for revising and/or delete linking relationship set in described link unit 103, comprise: upgrade program identification and/or upgrade message identification to be intercutted, new linking relationship is obtained according to the program identification upgraded and/or message identification to be intercutted, or, linking relationship mark is set to 0, thus the binding relationship removed between described program identification and message identification to be intercutted, or, the described linking relationship of direct deletion.
In this specification, each embodiment adopts the mode of going forward one by one to describe, and what each embodiment stressed is the difference with other embodiments, between each embodiment identical similar portion mutually see.For system disclosed in embodiment, because it corresponds to the method disclosed in Example, so description is fairly simple, relevant part illustrates see method part.
It will be understood by those skilled in the art that and any one in much different technique and technology can be used to represent information, message and signal.Such as, the message mentioned in above-mentioned explanation, information can be expressed as voltage, electric current, electromagnetic wave, magnetic field or magnetic particle, light field or more combination in any.
Professional can also recognize further, in conjunction with unit and the algorithm steps of each example of embodiment disclosed herein description, can realize with electronic hardware, computer software or the combination of the two, in order to the interchangeability of hardware and software is clearly described, generally describe composition and the step of each example in the above description according to function.These functions perform with hardware or software mode actually, depend on application-specific and the design constraint of technical scheme.Professional and technical personnel can use distinct methods to realize described function to each specifically should being used for, but this realization should not thought and exceeds scope of the present invention.
The software module that the method described in conjunction with embodiment disclosed herein or the step of algorithm can directly use hardware, processor to perform, or the combination of the two is implemented.Software module can be placed in the storage medium of other form any known in random asccess memory (RAM), internal memory, read-only memory (ROM), electrically programmable ROM, electrically erasable ROM, register, hard disk, moveable magnetic disc, CD-ROM or technical field.
To the above-mentioned explanation of the disclosed embodiments, professional and technical personnel in the field are realized or uses the present invention.To be apparent for those skilled in the art to the multiple amendment of these embodiments, General Principle as defined herein can without departing from the spirit or scope of the present invention, realize in other embodiments.Therefore, the present invention can not be restricted to these embodiments shown in this article, but will meet the widest scope consistent with principle disclosed herein and features of novelty.
Claims (11)
1. a method for insertion information, in insertion information system, is characterized in that, comprising:
In advance linking relationship is set according to program identification and message identification to be intercutted, and is kept in linking relationship storehouse;
Described method comprises:
Obtain the program identification of the TV programme play;
According to described program identification, the linking relationship contrasted in described linking relationship storehouse determines whether described TV programme has corresponding information to be intercutted;
When described TV programme exists corresponding in time intercutting information, filter out the linking relationship corresponding with described program identification according to described program identification, and obtain the to be intercutted information corresponding with described linking relationship;
Arrange modified logo and carry out adaptive amendment to described linking relationship, described amendment specifically comprises: upgrade program identification and/or upgrade message identification to be intercutted, and obtains new linking relationship according to the program identification upgraded and/or message identification to be intercutted; Or, linking relationship mark is set to 0, thus removes the binding relationship between described program identification and message identification to be intercutted; Or delete described linking relationship by the mode directly arranging delete key;
To video server send described in information to be intercutted, with make described video server intercut in play TV programme described in information to be intercutted, the described linking relationship that arranges also comprises: the time period that described in arranging, information to be intercutted is intercutted in TV programme.
2. method according to claim 1, is characterized in that, described TV programme comprises broadcast TV program and demand TV program.
3. method according to claim 2, is characterized in that, when play TV programme is broadcast TV program, the program identification of the TV programme that described acquisition is play comprises:
Programme information is obtained from electronic program guidance system;
The program identification of the TV programme of current broadcasting is obtained according to programme information and current time.
4. method according to claim 2, is characterized in that, when play TV programme is demand TV program, the program identification of the TV programme that described acquisition is play comprises:
The program identification of the TV programme of described broadcasting is obtained according to the order request of user.
5. method according to claim 1, is characterized in that, the corresponding information to be intercutted of a described linking relationship or many information to be intercutted.
6. the method according to any one of claim 1-5, is characterized in that, described in information to be intercutted be word, video, picture or voice messaging.
7. method according to claim 6, is characterized in that, described linking relationship stores with relational database, file and XML form.
8. an insertion information system, is characterized in that, comprising:
Information unit to be intercutted, for storing information to be intercutted and message identification to be intercutted, and defines information attribute to be intercutted;
Video server, identifies for programs stored and controls the broadcasting of TV programme;
Link unit, for establishing the link relation according to program identification and message identification to be intercutted in advance;
Linking relationship storehouse, for storing described linking relationship;
Acquiring unit, for obtaining the program identification of play TV programme;
Processing unit, for according to described program identification, contrasts described linking relationship and determines whether described TV programme has corresponding information to be intercutted;
Screening unit, for filtering out the linking relationship corresponding with described program identification according to described program identification from described linking relationship storehouse, and obtains the to be intercutted information corresponding with described linking relationship;
Maintenance unit, for the linking relationship revised between TV programme and information to be intercutted and/or delete described linking relationship; Arrange modified logo and carry out adaptive amendment to described linking relationship, described amendment specifically comprises: upgrade program identification and/or upgrade message identification to be intercutted, and obtains new linking relationship according to the program identification upgraded and/or message identification to be intercutted; Or, linking relationship mark is set to 0, thus removes the binding relationship between described program identification and message identification to be intercutted; Or delete described linking relationship by the mode directly arranging delete key;
Transmitting element, for video server send described in information to be intercutted, described link unit is also for arranging the time period that information to be intercutted is intercutted in TV programme.
9. system according to claim 8, is characterized in that, the corresponding information to be intercutted of a described linking relationship or many information to be intercutted.
10. the system according to Claim 8 according to any one of-9, is characterized in that, described in information to be intercutted be word, video, picture or voice messaging.
11. systems according to claim 10, is characterized in that, described linking relationship storehouse supports relation data library storage, file to store and XML stores.
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| CN102111645A (en) | 2011-06-29 |
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