WO2016090650A1

WO2016090650A1 - Terminal and method for advertising through video applications

Info

Publication number: WO2016090650A1
Application number: PCT/CN2014/093990
Authority: WO
Inventors: 包林玉; 邓方泉
Original assignee: 深圳Tcl数字技术有限公司
Priority date: 2014-12-09
Filing date: 2014-12-16
Publication date: 2016-06-16
Also published as: CN105744311A

Abstract

Disclosed in the present invention is a terminal for advertising through video applications. The terminal includes: an advertising module, a proxy server module and a hardware decoding player, wherein the advertising module and hardware decoding player registers with the proxy server module; the advertising module is used to obtain advertisement information stored on a advertisement server and send the obtained advertisement information to the proxy server module when the hardware decoding player of the terminal receives a video address sent by the video applications on the terminal; the proxy server module is used to forward the obtained advertisement information to the hardware decoding player; and the hardware decoding player is used to broadcast the advertisement according to the advertisement information. A method for advertising through video applications on a terminal is also disclosed in the present invention. The present invention enables that television manufacturers do not need to develop video applications by themselves, thus reducing the costs and being very convenient, and can advertise through all of the video applications, thus guaranteeing the publicity of advertisements, and having few limitations.

Description

Terminal and method for inserting advertisement in video application

Technical field

The present invention relates to the field of television technologies, and in particular, to a terminal and method for inserting advertisements in a video application.

Background technique

With the popularization of smart terminals such as smart TVs, smart TVs equipped with operating systems such as Android systems have made televisions smarter, and a large number of life or entertainment applications can be installed on smart TVs, including various video applications. Nowadays, all TV manufacturers hope to insert advertisements released by enterprises in video applications, so that when users watch videos through video applications, they can insert advertisements released by enterprises to play a propaganda role.

The existing method for inserting advertisements in a video application requires each TV manufacturer to develop a video application itself, and then integrate the advertisements that need to be inserted into the video application developed by itself, so that the user can insert the advertisement when watching the video through the video application, but The method not only requires the TV manufacturers to develop video applications themselves, but also increases the cost. Moreover, the video applications developed by the TV manufacturers themselves cannot be guaranteed to be more popular than other existing video applications, that is, users who use their own video applications cannot be guaranteed. The quantity can not guarantee the promotion of interstitial ads. Therefore, the existing method of inserting advertisements in video applications is very limited and not convenient enough.

The above content is only used to assist in understanding the technical solutions of the present invention, and does not constitute an admission that the above is prior art.

Summary of the invention

The main object of the present invention is to provide a terminal and method for inserting an advertisement in a video application, so as to solve the technical problem that the existing method for inserting an advertisement in a video application is not convenient and has a large limitation.

To achieve the above objective, the present invention provides a terminal for inserting an advertisement in a video application, the terminal comprising: an insertion module, a proxy server module, and a hard-release player, wherein the insertion module and the hard-release player Registering into the proxy server module;

The insertion module is configured to: when the hard-play player of the terminal receives the video address sent by the video application on the terminal, obtain the advertisement information stored on the advertisement server, and send the obtained advertisement information to the proxy server module;

The proxy server module is configured to forward the obtained advertisement information to the hard-release player;

The hard copy player is configured to perform advertisement play according to the advertisement information.

Preferably, the hard copy player is further configured to:

The proxy server module is monitored, and when the advertisement information obtained by the proxy server module is forwarded to the hard-release player, the advertisement is played according to the received advertisement information.

Preferably, the proxy server module is further configured to:

Register in the terminal's System Service Manager.

Preferably, the hard copy player is further configured to:

After the advertisement is played according to the advertisement information, the video corresponding to the video address is played according to the video address sent by the video application.

Preferably, the insertion module is further configured to:

Bind to the ad server.

Preferably, the advertisement information includes: an advertisement address, an advertisement type, an advertisement time, and/or an advertisement quantity; wherein the advertisement type is a video.

In addition, in order to achieve the above object, the present invention further provides a method for inserting an advertisement in a video application of a terminal, where the terminal includes: an insertion module, a proxy server module, and a hard-release player, the insertion module and the hard solution. The player is registered in the proxy server module, and the method includes the following steps:

When the hard disk player of the terminal receives the video address sent by the video application on the terminal, the insertion module acquires the advertisement information stored on the advertisement server, and sends the obtained advertisement information to the proxy server module;

The proxy server module forwards the obtained advertisement information to the hard copy player;

The hard copy player performs advertisement play according to the advertisement information.

Preferably, the step of the hard-play player performing advertisement play according to the advertisement information comprises:

The hard disk player monitors the proxy server module, and when the proxy server module detects that the obtained advertisement information is forwarded to the hard copy player, performs advertisement play according to the received advertisement information.

Preferably, when the hard-play player of the terminal receives the video address sent by the video application on the terminal, the insertion module acquires the advertisement information stored on the advertisement server, and sends the acquired advertisement information to the proxy server. The steps of the module also include:

The proxy server module registers in the system service manager of the terminal.

Preferably, after the step of performing the advertisement playing according to the advertisement information, the hard-release player further includes:

The hard copy player plays a video corresponding to the video address according to a video address sent by the video application.

The insertion module is bound to an advertisement server.

The terminal and method for inserting an advertisement in a video application according to the present invention, the advertisement information stored on the advertisement server acquired by the insertion module is forwarded to the hard decryption player of the terminal through the proxy server module preset in the terminal, so that the hard The player can receive the video address sent by the video application on the terminal, before playing the video content requested by the video application, first perform advertisement play according to the advertisement information forwarded by the proxy server module, thereby implementing the insertion of the advertisement in the video application, All video applications can call the hard-release player to insert the ad before playing the requested video content, so there is no need for the TV manufacturer to develop the video application itself, which reduces the cost, is very convenient, and can be inserted in all video applications. To ensure the promotion of in-stream advertising, the limitations are small.

DRAWINGS

1 is a schematic diagram of functional modules of an embodiment of a terminal for inserting an advertisement in a video application according to the present invention;

2 is a schematic flowchart of a first embodiment of a method for inserting an advertisement in a video application of a terminal according to the present invention;

3 is a schematic flowchart of a second embodiment of a method for inserting an advertisement in a video application of a terminal according to the present invention;

4 is a schematic flow chart of a third embodiment of a method for inserting an advertisement in a video application of a terminal according to the present invention.

The implementation, functional features, and advantages of the present invention will be further described in conjunction with the embodiments.

detailed description

It is understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.

The present invention provides a terminal for inserting an advertisement in a video application.

It should be noted that, in the embodiment of the present invention, the terminal that inserts the advertisement in the video application may be a video playback terminal that can run the video application, such as a smart TV equipped with an Android system or other systems, and is not limited herein.

Referring to FIG. 1, FIG. 1 is a schematic diagram of functional modules of an embodiment of a terminal for inserting an advertisement in a video application according to the present invention.

In an embodiment, the terminal for inserting an advertisement in the video application includes: an insertion module 01, a proxy server module 02, and a hard copy player 03, wherein the insertion module 01 and the hard copy player 03 are registered to the Proxy server module 02;

The insertion module 01 is configured to acquire the advertisement information stored on the advertisement server when the hard copy player 03 of the terminal receives the video address sent by the video application on the terminal, and send the obtained advertisement information to the proxy server module 02 ;

The proxy server module 02 is configured to forward the obtained advertisement information to the hard copy player 03;

The hard copy player 03 is configured to perform advertisement play according to the advertisement information.

In this embodiment, when the video application on the terminal needs to play the video, the hard copy player 03 on the terminal, such as the media player Media, is called. Player, etc., and sends the requested video address to the hard copy player 03 for the hard copy player 03 to play the video. When it is detected that the hard copy player 03 of the terminal receives the video address sent by the video application on the terminal, since the advertisement needs to be inserted in the video application, the hard copy player 03 temporarily does not request the video address sent by the video application. The video is played, but the advertisement information stored on the external advertisement server is first acquired by the insertion module 01. The insertion module 01 can be bound to the advertisement server of the cloud. When the advertisement information needs to be acquired, the corresponding interface is invoked to obtain the stored advertisement information from the external advertisement server, and the obtained advertisement information includes but is not limited to the advertisement address. The information about the advertisement type, the advertisement time, the number of advertisements, and the like, in this embodiment, the advertisement type is video.

Since the application of the terminal, such as the insertion module 01 and the hard disk player 03 of the terminal, are in different system layers in the terminal, communication cannot be directly performed. Therefore, the advertisement information obtained from the external advertisement server through the insertion module 01 cannot be directly sent to The hard copy player 03 of the terminal and the hard copy player 03 cannot insert advertisements in the video application. In this embodiment, a proxy server module 02 is preset in the terminal system, and the preset proxy server module 02 can perform bidirectional communication with the interstitial module 01 of the terminal and the hard decryption player 03 of the terminal. Therefore, the interstitial module 01 is acquiring. After the advertisement information stored on the external advertisement server is stored, the obtained advertisement information can be forwarded to the hard copy player 03 through the preset proxy server module 02.

Specifically, the insertion module 01 and the hard copy player 03 are first registered in the proxy server module 02, so that the proxy server module 02 can call the insert module 01 and the hard copy player 03. When the hard copy player 03 of the terminal receives the video address sent by the video application on the terminal, the hard copy player 03 calls the proxy server module 02, the proxy server module 02 calls back the insert module 01, and the plug-in module 01 acquires the external advertisement server. After the advertisement information is stored, after the insertion module 01 obtains the advertisement information, the proxy server module 02 is invoked, and the obtained advertisement information is forwarded by the proxy server module 02 to the hard decryption player 03, and the hard copy player 03 of the terminal pairs the proxy The server module 02 performs monitoring. When the proxy information generated by the proxy server module 02 is forwarded to the hard decryption player 03, the advertisement can be played according to the received advertisement information before the video requested by the video application is played. Insert ads in the video app. Moreover, since the hard decoding player 03 has a strong decoding capability, the playback is smooth, and when a high-resolution advertisement is played, there is no such phenomenon as a flower screen or a carton, and the effect of the interstitial advertisement is better. After the advertisement is played, the registration of the insertion module 01 and the hard copy player 03 is cancelled from the proxy server module 02 to end the advertisement insertion.

In this embodiment, the advertisement information stored on the advertisement server acquired by the insertion module 01 is forwarded to the hard copy player 03 of the terminal by the proxy server module 02, so that the hard copy player 03 can send the video application on the received terminal. The video address is used to play the advertisement according to the advertisement information forwarded by the proxy server module 02 before playing the video content requested by the video application, so as to insert the advertisement in the video application, since all the video applications can play the requested video content. Before calling hard-play player 03 to insert advertisements, it is not necessary for TV manufacturers to develop video applications themselves, which reduces the cost, is very convenient, and can be inserted into all video applications, ensuring the promotion of interstitial ads, limitations. Small and versatile.

Further, in other embodiments, the proxy server module 02 is further configured to: register in a system service manager of the terminal.

Registering the proxy server module 02 into the system service manager of the terminal, so that the proxy server module 02 has a high authority, and can perform bidirectional communication with the interstitial module 01 and the hard dissolving player 03 of the terminal, and obtain the interpolated module 01. After the advertisement information stored on the external advertisement server, the obtained advertisement information can be forwarded by the proxy server module 02 to the hard copy player 03, and the data transfer between the insert module 01 and the hard copy player 03 is implemented, and the After the proxy server module 02 is registered to the system service manager of the terminal, the proxy server module 02 can be automatically started up with the terminal, and can be forwarded according to the obtained advertisement information at any time, which is more convenient and faster.

Further, in other embodiments, the hard copy player 03 is further configured to:

After the advertisement player 03 performs the advertisement play according to the advertisement information, further, the operation of playing the video corresponding to the video address according to the video address sent by the video application, specifically, the hard copy player 03 of the terminal receives When the video address sent by the video application on the terminal is sent, the video address sent by the video application may be saved, and after the hard copy player 03 plays the advertisement according to the advertisement information forwarded by the proxy server module 02, the video application is immediately sent according to the saved video application. The video address plays the positive video that the user requests to play, so as to realize the insertion of the advertisement in the video application, and also ensure the timely playback of the positive video requested by the user, thereby improving the user experience.

The present invention further provides a method of inserting an advertisement in a video application of a terminal. The terminal includes: an insertion module, a proxy server module, and a hard-release player, and the insertion module and the hard-release player are registered in the proxy server module.

Referring to FIG. 2, FIG. 2 is a schematic flowchart diagram of a first embodiment of a method for inserting an advertisement in a video application of a terminal according to the present invention.

In a first embodiment, a method for inserting an advertisement in a video application of a terminal includes:

Step S10: When the hard-play player of the terminal receives the video address sent by the video application on the terminal, the insertion module acquires the advertisement information stored on the advertisement server, and sends the acquired advertisement information to the proxy server module.

In this embodiment, when a video application on the terminal needs to play a video, a hard-release player on the terminal, such as a media player Media, is called. Player, etc., and sends the requested video address to the hard copy player for the hard copy player to play the video. When the video address of the video application received by the terminal is received, the video requested by the video application is not played, but the video requested by the video application is not played. The advertisement information stored on the external advertisement server is first acquired by the insertion module. The insertion module can be bound to the advertisement server of the cloud. When the advertisement information needs to be acquired, the corresponding interface is invoked to obtain the stored advertisement information from the external advertisement server, and the obtained advertisement information includes the advertisement address and the advertisement type. Information about advertisements such as advertisement time and number of advertisements. In this embodiment, the advertisement type is video.

Step S20, the proxy server module forwards the obtained advertisement information to the hard-release player;

Since the insertion module and the hard copy player of the terminal are in different system layers in the terminal, communication cannot be directly performed. Therefore, the advertisement information obtained by the insertion module from the external advertisement server cannot be directly sent to the hard copy of the terminal. The hard copy player will not be able to insert ads in the video app. In this embodiment, a proxy server module is preset in the terminal system, and the proxy server module can perform two-way communication with the plug-in module and the hard-release player of the terminal, that is, in the plug-in module and the hard-release player. Data transfer is performed. Therefore, after the insertion module acquires the advertisement information stored on the external advertisement server, the obtained advertisement information can be forwarded to the hard-release player through the proxy server module.

Step S30, the hard copy player performs advertisement play according to the advertisement information.

The hard disk player of the terminal monitors the proxy server module, and when it is detected that the proxy server module forwards the obtained advertisement information to the hard disk player, before the video requested by the video application is played, according to The received advertisement information is played by the advertisement to realize the insertion of the advertisement in the video application. Moreover, the hard decoding player has a strong decoding capability and smooth playback. When playing high-resolution advertisements, there is no such phenomenon as flower screen, jam, etc., and the effect of inserting advertisements is better.

In this embodiment, the advertisement information stored on the advertisement server acquired by the insertion module is forwarded to the hard copy player of the terminal by the preset proxy server module, so that the hard copy player can receive the video address sent by the video application on the terminal. At the time of playing the video content requested by the video application, the advertisement is played according to the advertisement information forwarded by the proxy server module, so that the advertisement is inserted in the video application, since all the video applications can call the hard solution before playing the requested video content. The player plugs in the advertisements, so there is no need for the TV manufacturer to develop the video application itself, which reduces the cost, is very convenient, and can be inserted into the advertisements in all the video applications, ensuring the promotion of the interstitial advertisements, the limitations are small, and the versatility is strong. .

Referring to FIG. 3, FIG. 3 is a schematic flowchart diagram of a second embodiment of a method for inserting an advertisement in a video application of a terminal according to the present invention.

Based on the foregoing first embodiment, before the step S10, the method further includes:

In step S40, the proxy server module registers in the system service manager of the terminal.

The difference between this embodiment and the foregoing first embodiment is that the embodiment further includes the operation of registering the proxy server module in the system service manager of the terminal.

In this embodiment, first, the preset proxy server module is registered in the system service manager of the terminal, so that the proxy server module has higher authority, and can perform two-way communication with the plug-in module and the hard-dissolving player of the terminal, After obtaining the advertisement information stored on the external advertisement server, the module may forward the obtained advertisement information to the hard-release player, implement data transmission between the insertion module and the hard-release player, and preset the proxy server module. After registering to the terminal's system service manager, the preset proxy server module can be automatically started with the terminal booting, and can be forwarded according to the obtained advertisement information at any time, which is more convenient and faster.

Referring to FIG. 4, FIG. 4 is a schematic flowchart diagram of a third embodiment of a method for inserting an advertisement in a video application of a terminal according to the present invention.

On the basis of the foregoing first embodiment, after the step S30, the method further includes:

Step S50: The hard-release player plays the video corresponding to the video address according to the video address sent by the video application.

The difference between this embodiment and the foregoing first embodiment is that the embodiment further includes an operation of playing the video corresponding to the video address according to the video address sent by the video application.

In this embodiment, after the advertisement player plays the advertisement according to the advertisement information, the operation of playing the video corresponding to the video address according to the video address sent by the video application, specifically, the terminal When the hard decryption player receives the video address sent by the video application on the terminal, the video address sent by the video application may be saved, and after the hard copy player plays the advertisement according to the advertisement information forwarded by the proxy server module, immediately according to the saved The video address sent by the video application plays the positive video that the user requests to play, so as to realize the insertion of the advertisement in the video application, and also ensure the timely playback of the positive video requested by the user, thereby improving the user experience.

The serial numbers of the embodiments of the present invention are merely for the description, and do not represent the advantages and disadvantages of the embodiments. Through the description of the above embodiments, those skilled in the art can clearly understand that the foregoing embodiment method can be implemented by means of software plus a necessary general hardware platform, and of course, can also be through hardware, but in many cases, the former is better. Implementation. Based on such understanding, the technical solution of the present invention, which is essential or contributes to the prior art, may be embodied in the form of a software product stored in a storage medium (such as ROM/RAM, disk, The optical disc includes a number of instructions for causing a terminal device (which may be a cell phone, a computer, a server, or a network device, etc.) to perform the methods described in various embodiments of the present invention.

The above are only the preferred embodiments of the present invention, and are not intended to limit the scope of the invention, and the equivalent structure or equivalent process transformations made by the description of the present invention and the drawings are directly or indirectly applied to other related technical fields. The same is included in the scope of patent protection of the present invention.

Claims

A terminal for inserting an advertisement in a video application, the terminal comprising: an insertion module, a proxy server module, and a hard-release player, wherein the insertion module and the hard-release player are registered to the proxy In the server module;

The insertion module is configured to: when the hard-play player of the terminal receives the video address sent by the video application on the terminal, obtain the advertisement information stored on the advertisement server, and send the obtained advertisement information to the proxy server module;

The proxy server module is configured to forward the obtained advertisement information to the hard-release player;

The hard copy player is configured to perform advertisement play according to the advertisement information.
The terminal according to claim 1, wherein the hard copy player is further configured to:

The proxy server module is monitored, and when the advertisement information obtained by the proxy server module is forwarded to the hard-release player, the advertisement is played according to the received advertisement information.
The terminal according to claim 1, wherein the proxy server module is further configured to:

Register in the terminal's System Service Manager.
The terminal according to claim 2, wherein the proxy server module is further configured to:

Register in the terminal's System Service Manager.
The terminal according to claim 1, wherein the hard copy player is further configured to:

After the advertisement is played according to the advertisement information, the video corresponding to the video address is played according to the video address sent by the video application.
The terminal according to claim 2, wherein the hard copy player is further configured to:

After the advertisement is played according to the advertisement information, the video corresponding to the video address is played according to the video address sent by the video application.
The terminal according to claim 3, wherein the hard copy player is further configured to:

After the advertisement is played according to the advertisement information, the video corresponding to the video address is played according to the video address sent by the video application.
The terminal according to claim 4, wherein the hard copy player is further configured to:

After the advertisement is played according to the advertisement information, the video corresponding to the video address is played according to the video address sent by the video application.
The terminal according to claim 1, wherein the insertion module is further configured to:

Bind to the ad server.
The terminal according to claim 1, wherein the advertisement information comprises: an advertisement address, an advertisement type, an advertisement time, and/or an advertisement number; wherein the advertisement type is a video.
A method for inserting an advertisement in a video application of a terminal, wherein the terminal comprises: an insertion module, a proxy server module, and a hard-release player, and the insertion module and the hard-release player are registered to the proxy In the server module, the method includes the following steps:

When the hard disk player of the terminal receives the video address sent by the video application on the terminal, the insertion module acquires the advertisement information stored on the advertisement server, and sends the obtained advertisement information to the proxy server module;

The proxy server module forwards the obtained advertisement information to the hard copy player;

The hard copy player performs advertisement play according to the advertisement information.
The method for inserting an advertisement in a video application of a terminal according to claim 11, wherein the step of the hard-play player performing advertisement playback according to the advertisement information comprises:

The hard disk player monitors the proxy server module, and when the proxy server module detects that the obtained advertisement information is forwarded to the hard copy player, performs advertisement play according to the received advertisement information.
The method for inserting an advertisement in a video application of a terminal according to claim 11, wherein when the hard-play player of the terminal receives the video address sent by the video application on the terminal, the insertion module acquires an advertisement. The step of transmitting the advertisement information stored on the server and transmitting the obtained advertisement information to the proxy server module further includes:

The proxy server module registers in the system service manager of the terminal.
The method for inserting an advertisement in a video application of a terminal according to claim 12, wherein the insertion module acquires an advertisement when the hard copy player of the terminal receives the video address sent by the video application on the terminal The step of transmitting the advertisement information stored on the server and transmitting the obtained advertisement information to the proxy server module further includes:

The proxy server module registers in the system service manager of the terminal.
The method for inserting an advertisement in a video application of the terminal according to claim 11, wherein the step of the advertisement player playing the advertisement according to the advertisement information further comprises:

The hard copy player plays a video corresponding to the video address according to a video address sent by the video application.
The method for inserting an advertisement in a video application of a terminal according to claim 12, wherein the step of the advertisement player playing the advertisement according to the advertisement information further comprises:

The hard copy player plays a video corresponding to the video address according to a video address sent by the video application.
The method for inserting an advertisement in a video application of a terminal according to claim 13, wherein the step of the advertisement player playing the advertisement according to the advertisement information further comprises:

The hard copy player plays a video corresponding to the video address according to a video address sent by the video application.
The method for inserting an advertisement in a video application of a terminal according to claim 14, wherein the step of the advertisement player playing the advertisement according to the advertisement information further comprises:

The hard copy player plays a video corresponding to the video address according to a video address sent by the video application.
The method for inserting an advertisement in a video application of a terminal according to claim 11, wherein when the hard-play player of the terminal receives the video address sent by the video application on the terminal, the insertion module acquires an advertisement. The step of transmitting the advertisement information stored on the server and transmitting the obtained advertisement information to the proxy server module further includes:

The insertion module is bound to an advertisement server.
The method for inserting an advertisement in a video application of a terminal according to claim 11, wherein the advertisement information comprises: an advertisement address, an advertisement type, an advertisement time, and/or an advertisement quantity; wherein the advertisement type is a video.